RESUME

Ramesh Mariyappan
No 25 A, Arcot Road, Vadapalani, Chennai 600 026.

Mobile: 9003144606 E-mail: ppcmsvramesh@gmail.com

Date: 00/00/0000
CAREER OBJECTIVE:
To use my knowledge innovatively for improving the working environment and for
providing excellent work output.
EXPERIENCE PROFILE :
Having 4.10 years experience in Search Engine Marketing (Adwords, Adwords express,
Bing ads & seo), Social Media Marketing (Facebook ads & smo) and Email Marketing
(Web Application & Desktop Software)
Currently working at Contus Support Interactive Pvt Ltd as Adwords Analyst
Aug 2014 to Present (0 year(s) - 4 month(s))Working with Adwords for Apptha, Magneto, Group on Clone & E
commerce Development Services.
Project Focused:
contus.com (USA & UAE - Budget Rs. 800000/month)
Magento (International Target Budget Rs. 200000/Month)
Apptha.com (International Target Budget Rs. 500000/Month)
grouponclone.contus.com (International - Budget Rs. 100000/month)

Previously worked with Kenet Solution Pvt Ltd (customerfocusservices.com) as PPC Analyst
Aug 2013 to Aug 2014 (1 year(s) - 0 month(s))working with Adwords & Bing Ads for Technical Support, Web
Design & Development and Medical Billing.
Project Focused:
fixnow.us (USA - Budget $18000/day)
poweredwebsite.com (USA - Budget $4000/day)
www.medical-billing.com (USA - Budget $2500/day)
Rd Web Services as Search Analyst
Jan 2012 to Aug 2013 (1 year(s) - 8 month(s)) working with Adwords for Web Design & Development.
Project Focused:
rdwebservices.in (India & Malaysia - Budget Rs. 200000/month)

Sun Trading, Chennai (Dec 2009 Dec 2011) Web Designing, SEO and SMO.

KEY SKILLS:
Google Adwords, Adwords Express & Bing Ads

Campaign Management:

Report Generate, Analyzing and Increasing Traffic.

Advanced Report Analysis

Funnels
Analytics

Campaign Setup:

Adwords (Search Network, Search with display select, Display Network, Display
Network & Remarketing, Shopping, Online Video, RLSA, Dynamic Search Ads,
RDSA, Mobile app installs, Ads in mobile apps, PLA, RPLA, Keywords Targeting,
Demographic with placement Targeting, Demographic with topic targeting, Interest
Targeting, Topics Targeting, Placement Targeting, Demographic Targeting, Geo
Targeting, Keywords with Placement & Topic Targeting, Keywords with Placement &
Demographic Targeting, Dynamic Remarketing, Keywords & Remarketing,
demographic & Remarketing, Topics & Remarketing, Interest & Remarketing, Geo
Re-Targeting, Keywords with Placement Targeting, Keywords with Topic Targeting
and Keywords with Demographic Targeting.)

Adwords Express
Bing (Ad Center)
Search Engine Optimization
o

On Page Optimization

Title, Meta Tags, Header Tags Content structure, Anchor text linking,
Broken links, Image ALT Attributes, htaccess, Sitemap and Robots.txt.

Off Page Optimization

Link Building Educational sites (.edu), Government sites (.gov),

Organization sites (.Org), Directory, Squidoo and PR6 PR9 sites.
Web 2.0 Creating suitable free domain name and make a professional
blogs.
Social Bookmarking Creating suitable username and make a social
profiles.
News/Press Release Submit news and making press release report every
day.
Forum discussion.
Rich Snippets - Microdata, Authorship, Rating/Reviews, Event and
Places/Local.
Webmaster Tools Handling Site Configuration, Crawl stats & Traffic in
Google, Bing & Yahoo.
Analytics Tracking report (Maintain Unique visitors & Bounce rate )

Social Media Marketing

1
2
3
4
5
6

Facebook - (Targeted communities).

Twitter
- (Daily 2000 following and increasing followers).
YouTube - (Channel marketing).
Pinterest - (Products or Brand Photo sharing).
LinkedIn - (2100 people connections, 10 groups adding daily and sharing
the product or brand).
Social Media Monitoring Tools Radion6 and Tweet-deck.

Email Marketing Campaign

1
2
3

Mailing list - (Collecting genuine & verified list)

Newsletter
- (Creating attractive newsletter)
Sending mails - (60,000/Per Month)

4
5

Software
- (campaign enterprise 12, Mail Chimp, iContact, Sandblaster
pro2, Email Marketing Director)
Report
- (Analytics report, Summary report, Bounce report,
Unsubscribe Report, Success Log Files and Failed Log Files).

Email Marketing Vs. Social Media Integration

1
2

Converting Facebook Fans.

Converting Twitter Followers.
Converting LinkedIn Connections.

Local Business
1
2
3
4

Google local place

Yahoo small business
Bing local listing
Classifieds and Directories business.

Web designing & Developing

1 PHP, JavaScript, Html, CSS and Photoshop
Software & Tools Used:
o Scrape box, Adwords, Adwords Express, Bing Ad center, SEM Rush, Word Tracker,
Word Stream, Radian 6, Campaign Enterprise, Mail Chimp, iContact, Email
Marketing Director, Acute Email IDs Production Engine.
ACADEMIC PROFILE :
Degree/Examination
MCA
BCA

University/Board
Bharath University
Bharathidasan University

H.S.C

Board of Intermediate, TN

S.S.L.C

Board of Secondary Education,TN

Year
2007 2009
2004 2007
2002 2004
2001 - 2002

%
78.9
60.1
64.3
79.3

PERSONAL TRAITS:
Ability to deal with people diplomatically.
Willingness to learn.
Team facilitator.
PERSONAL DETAILS:
Name
M. Ramesh.
---------------------------------------------------------------------------------------------------------Fathers Name
Mr.S.Mariyappan.
---------------------------------------------------------------------------------------------------------Mothers Name
Mrs.M.Saroja.
---------------------------------------------------------------------------------------------------------Date of Birth
16th June 1986.
----------------------------------------------------------------------------------------------------------Hobbies
Reading books and listening to music.
-----------------------------------------------------------------------------------------------------------Address:

#7/2, GH Street, Pennadam (P.O), Tittagudi (TK),

Cuddalore (D.T), Tamil Nadu, India,

Pin: 606 105.

-------------------------------------------------------------------------------------------------------------DECLARATION:
I hereby declare that the information furnished above is true to the best of my knowledge.

Date:
Place: Chennai.
M.RAMESH

Signature