12/30/2009

Mengchieh Jacie Yang

MENGCHIEH JACIE YANG, B.A., M.A.

jacieyang@gmail.com | jacieyang.com
(512) 965-1688
Doctoral Candidate, 1 University Station A1000
School of Journalism Austin, TX78712
The University of Texas at Austin

EDUCATION
ƒ University of Texas at Austin, School of Journalism, Austin, TX.
Doctoral Candidate in journalism. Dissertation topic: “News on the Go via Smartphones:
Users, Non-Users, and the Competitive Relationship between New and Established Media.”
Anticipated graduation: May 2010.
ƒ University of Texas at Austin, School of Journalism, Austin, TX.
M.A. in journalism. Thesis topic: “Exploring the Phenomenon of Wireless Internet
Adoption.” Graduated December 2005
ƒ National Chengchi University, School of Journalism, Taipei, Taiwan.
B.A. Graduated June 2003

RESEARCH & STATSITICAL METHODS

ƒ Survey design, experimental design, focus group discussion, and Web user traffic analysis.
ƒ Statistic software: SPSS, SAS, STATA, and Excel.

RSEARCH INTERESTS AND PUBLICATIONS

ƒ Consumer behavior, user perception, online market segmentation, and media economics.
ƒ Two applied quantitative research articles are published in Journalism & Mass
Communication Quarterly and one under review by Journal of Media Economics.
ƒ Example of most recent publication: Hsiang Iris Chyi & Mengchieh Jacie Yang (2009), Is
online news an inferior good? Empirically examining the economic nature of online news
among users. Journalism & Mass Communication Quarterly, 86 (3), p. 594-612.
ƒ Nine original applied research papers were presented at following conventions within the past
four years: International Communication Association Annual Convention, Association for
Education in Journalism and Mass Communication Annual Convention, and 8th World Media
Economics and Management Conference.

COMPUTER & MULTIMEDIA SKILLS

ƒ Print Design: Quark Express, Adobe Indesign
ƒ Image Processing: Adobe Photoshop & Adobe Illustrator
ƒ Photo Showcase & Slideshows: Soundslides, SimpleViewer & PhotoBucket, etc.
ƒ Audio Editing: Audacity, Goldewave, & Adobe Audition.
ƒ Video Editing: Adobe Premiere, Final Cut Pro, & iMovie.
ƒ Flash: Adobe Flash
ƒ Web Publishing: Adobe Dreamweaver, Adobe Flash, Microsoft FrontPage, HTML and CSS.
ƒ Content Management Systems: Wordpress, Joomla, and Drupal.

EXPERIENCE
ƒ Multimedia Editor and/or Webmaster
Fast Forward, Austin, TX (Spring 2009, see http://2009.texasangle.com/)
Tech Tidbits, Austin, TX (fall 2008, see http://2008.texasangle.com/)
Austzine, Austin, TX (http://online.journalism.utexas.edu/spring2008/austzine/), spring 2008.

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 12/30/2009
Mengchieh Jacie Yang

9th International Symposium on Online Journalism, Austin, TX

(http://online.journalism.utexas.edu/news.php?year=2008), April, 2008.
ƒ Managing Editor, Reporter, Copy Editor & Page Designer
The University News, National Chengchi University, Taipei, Taiwan
September 2001 to January 2003.
ƒ Intern & PR Associate
Chinese Taipei School Sports Federation, Taipei, Taiwan, July 2002.
Designed and edited the program of 2002 International High School Basketball Invitational
Competition. Media contact and PR of the competition.
ƒ Campus Associate
The Journalist, Taipei, Taiwan, February to July 2001.
Assisted Director of Academic Program at The Journalist and organized campus wide events
and news coverage.

PREVIOUS EMPLOYMENT
ƒ Teaching Assistant, School of Journalism, University of Texas at Austin, fall 2005 to present.
ƒ Research Assistant, School of Journalism, University of Texas at Austin, summer 2009.

FELLOWSHIPS & ACADEMIC AWARDS

ƒ Pic Wagner Endowed Graduate Fellowship, School of Journalism, UT Austin, 2009.
ƒ Ada Frances Miller Endowed Graduate Scholarship, School of Journalism, UT Austin,
2009-10.
ƒ Top Student Paper Award, the Newspaper Division, AEJMC Annual Convention, Boston,
August 5-8, 2009.
ƒ Professional Development Award, Graduate School, UT Austin, March 2009.
ƒ School of Journalism Travel Award, School of Journalism, UT Austin, 2006-09.
ƒ Jesse Jones Fellowship, awarded by School of Journalism, UT Austin, 2008-09.
ƒ Jesse Jones Fellowship, awarded by School of Journalism, UT Austin, 2005-06.
ƒ Professional Achievement Award, The University News, National Chengchi University,
Taipei, Taiwan, fall 2002.

MISCELANNEOUS
ƒ Enrolled in cross-listed Cultural Studies by National Chengchi University (Taipei, Taiwan)
and Massachusetts Institute of Technology. Students were chosen based on academic
achievement and English proficiency. Weekly discussion among students from both schools
was carried on via MIT Web site. Spring, 2003.
ƒ Participated in the culture exchange program to Chinese University, Hong Kong. Students
were chosen based on academic performance and English proficiency. Summer, 2002.
ƒ President of Journalism Student Council, School of Journalism, National Chengchi
University, Taipei, Taiwan. Spring 2001.
ƒ College Associate of Journalism Summer Camp, Education Bureau, Taiwan. Spring 2000.
ƒ Native Language: Chinese