Le Pain Quotidien

02

We invite guests to escape their

hectic urban lifestyles and savor
the simplicity of good food made
from simple ingredients grown and
harvested organically or locally
whenever possible.

03

Who we are
Alain Coumont, cook, baker, wine maker and today gardener,
originally founded Le Pain Quotidien in Brussels, in 1990, on the
rue Antoine Dansaert. Ever since the beginning, a communal table
made from reclaimed wood has formed the centerpiece of our
bakery restaurants. Here we invite guests to escape their hectic
urban lifestyles and savor the simplicity of good food made from
simple ingredients grown and harvested organically or locally
whenever possible..
Our rustic interiors and traditional dishes transport our guests to the
Belgium countryside and this simpler way of life. A home away from
home in the busy urban landscape.
We are committed to sustainable practices that are good for our
communities and for our environment.

Theres nothing better than good food that does good.

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Organic since the day it was born

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The beginnings
Perched on a kitchen stool as a young boy, Alain Coumont watched his grandmother make, knead and shape
bread. She made her bread the age old way, using simple ingredients: flour, water and salt, and one other
feature time.
Many years later, as a young chef in Brussels, Alain could not find the right bread for his restaurant. Passionate
about quality, he returned to his roots and began making his own bread, just as his grandmother had and
Le Pain Quotidien was born. Alain wanted people to have good quality organic bread, every day. His offering
soon evolved and included simple salads and tartines He always kept bread as the cornerstone of the menu. In
search of a place where his guests could sit and eat together, Alain found a long wooden table at a local flea
market: Le Pain Quotidiens first communal table.

Our
Story
THE FIRST LE PAIN QUOTIDIEN OPENED ON
16 RUE DANSAERT, BRUXELLES, BELGIUM

October 26, 1990

We are now in 29
GLOBAL CITIES

MORE THAN 200

Le Pain Quotidien
LOCATIONS GLOBALLY
LPQ IS
OPERATING IN
17 COUNTRIES

+6000 Employees WORLDWIDE

SERVING 32 MILLION
Guests GLOBALLY....
mers
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OVER 100K

FOLLOWERS ON
SOCIAL MEDIA
(+200% increase in 1 year)

310K GLOBAL S
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77 Stores in
the USA
24 London
Locations

08

Brand Values
Authenticity & Simplicty
Conviviality
Health & Wellbeing
Solidarity
The age old traditions of eating well and enjoying life have
been at the heart of Le Pain Quotidien since the start.
Seeking out extremely high quality ingredients from organic
and local farmers is essential in maintaining a life of simplicity.
By faithfully remaining true to our traditional and handmade
heritage, we maintain a level of authenticity that is hard to
find in todays industrialized and processed world.

Every time we open a new

, we have the
opportunity to bring organic food to more
people and create demand for more acres
of land to be organically farmed.

09

10

Bleecker St, New York

11

The
atmosphere
Step into one of our restaurants and feel the noise, stress
and busyness of the city slip away. Classical music, quality
furnishing, reclaimed woods, global antiquities and the
aroma of fresh bread. As bread is the foundation of many of
our dishes, the communal table is at the heart of our design,
encouraging conviviality. When you stop for a moment, eat
and take in your surroundings, you never know who you
might meet while reaching for a chocolate spread.

12

One store, one neighborhood

Buenos Aires, Argentina

Central Park, New York

13

Rue des Martyrs, Paris

14

The business
business today
today
The

We have a growing global community of over 200 stores throughout the world, in some of the
We
have
a growing global
community
overYork,
200Chicago,
stores throughout
the world,
in someMoscow,
of the
most
cosmopolitan
and exciting
cities:ofNew
Los Angeles,
Paris, London,
most
cosmopolitan
York,
Angeles,
Paris, Avenue
London, in
Moscow,
Dubai
and Tokyo.and
Ourexciting
first UScities:
store New
opened
in Chicago,
New YorkLos
City
on Madison
1997.
Dubai
Our enjoyed
first US store
opened
in New York
City on Madison Avenue in 1997.
Sinceand
thenTokyo.
we have
steady
and successful
growth.
Since then we have enjoyed steady and successful growth.
The UK, US and Paris businesses are wholly owned by the global parent company which in turn
The
UK, US and
owned by
the global who
parent
company
in turn
is owned
by a Paris
selectbusinesses
group of are
longwholly
term Belgian
shareholders
truly
supportwhich
and encourage
is owned
by a select
long term
Belgian shareholders
who
truly support
and encourage
our philosophy
and group
growthofplans.
111 restaurants
are company
owned,
108 franchised.
our philosophy and growth plans. 111 restaurants are company owned, 108 franchised.

Weare
arevery
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thefact
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We
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isistrue

15

Global appeal and international reach

16

Seeking out extremely high

quality ingredients from organic
and local farmers is essential in
maintaining a life of simplicity.

17

Our food
We serve simple, wholesome and sustainable food for
breakfast, lunch and dinner. Our menu includes organic
and gluten free soups, freshly prepared salads, signature
tartines, homemade pastries and artisan baked bread. We
also believe eating less meat is good for you and the planet
so we serve many vegan (100% Botanical) and vegetarian
options.

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Breakfast

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Organic oats, gluten-free raw

granola, yogurts, parfaits,
freshly cut fruit or organic eggs.
Start the day this way or go
Belgian-style with a selection
of pastries and artisan breads
to go with our signature sweet
spreads.

Brunch
20

21

22

23

h
c
n
Lu
Organic and gluten free
soups daily, freshly prepared
salads, signature
Belgian tartines.
Grab a seat at our communal
table after a busy day of
shopping or slow things down a
little and catch up with friends
over a colourful plat du jour.

24

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Dinner
Artisanal charcuterie, cheese platters,
organic mezze bowls and handmade
small plates. Pot-au-feu, cassoulet, and
conf it de canard. Tasty comfort food
thats good for the body and the soul.

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Desserts

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Organic wine

29

30

31

Fresh
pressed
juices
Whether fresh pressed, hot or cold
brewed, squeezed, steeped or frothed our
drinks are refreshingly organic and home
made daily in our kitchens.

32

s
a
e
t
d
n
a
e
e
f
Organic cof

33

c
i
n
a
g
Or
d
n
a
e
Coffe
ea
T

Peruvian, hand-picked, organic coffee.
Pots of organic tea and herbal infusions,
Belgian style hot chocolate. All served in
our signature bowl, our very own Belgian
hand-warmer.

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Take away

35

When youre on the move and need good food on the go, pop in for
any drink or dish on our menu. A fresh selection, a speedy option.

36

Retail pantry
With over 100 organic
products on our shelves and in
our kitchens there is always
a sweet or savory treat for
you to stock up on.

37

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Our customer
Goes out to eat often
Brand savvy
Into technology and new innovations
Stays in touch with what's fashionable
Comfortable hopping from boardroom
to music festival

39

Worldly
Effortlessly chic
Quirky
Healthy

Classic, timeless
Considered
Romantic
Charming

Balanced
Responsibly indulgent

40

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What our customers like about LPQ

Nell A bright, welcoming

space and friendly feel. I
dont feel weird eating
alone at the communal
table!

A little pieceourof
Europe in rd
own backya

Love love love

the salads!

Janine I actually crave the

salads. Great taste, portions size
and theyre not boring

Quality
Coffee
Laura and Jo A chilled out area
with quality coffee and baristas

Natasha My favorite brunch

place, love getting the girls
together

Fres
& F h
as t
Matthew I usually eat at my desk and
work through lunch. I get something to go
and its quick, tasty and always fresh

Emma & Liz Great

ambience, feels like were
sitting in a Paris cafe

ORGANIC

Chris - I care about what I

put into my body. I like that
most things are organic
and they use quality
ingredients

Sue & Tilly There is always a great choice for me and my

daughter. I want her to eat well and she wants something yummy.
I like its organic too

43

HEALTHY
OPTIONS

d
Simplesan
d
foo
iou
delic
Jen & Chris We eat out a lot and we like the choice.
I can have something light but then have my favourite
brownie and not feel bad!

Michael and Jordan A place

that is laid back, has space and
a good variety of food

Louisa It feels real,

not like other chains. I
love all the wood and
design touches

Matt and Tasha Somewhere

cosy with friendly staff and
home-made food

Nick I freelance so I like coming here

to work, the staff are friendly, the foods
great and theres always good wifi

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Press coverage
Just Opened: A Bakery & Caf Your Fam Will Love
7 May 2014 Le Pain Quotidien (which translates from French
to the daily bread) combines healthful options and guilty pleasures in a farmhouse-style atmosphere that feels like a warm embrace from your Euro relatives
http://redtri.com/chicago/le-pain-quotidien-opens/#
Le Pain Quotidiens Canelsde Bordeaux
26 June 2013 The classically French canel,
a specialty of Bordeaux, is characterized by its
caramelized crust and custardy insides. Proper as
breakfast or dessert, Le Pain Quotidien provides the recipe.
http://www.telegraph.co.uk/foodanddrink/recipes/8620088/AlainCoumont-recipes-from-Languedoc-France.html
Alain Coumont recipes from Languedoc, France
6 July 2011 With a Languedoc garden full of fresh vegetables and
herbs, the founder of Le Pain Quotidien, Alain Coumont, is never
far away from his next gastronomic creation.
http://www.telegraph.co.uk/foodanddrink/recipes/8620088/AlainCoumont-recipes-from-Languedoc-France.html
Bread-Making Classes, Small Bagels, Bread Knives & More Al Fresco
22 April 2014 Several bakeries offer hands-on bread-making classes
that are often less intensive than those offered by the big cooking schools.
Le Pain Quotidien has a full calendar of classes in its NoHo store.
http://www.nytimes.com/2014/04/23/dining/bread-making-classessmall-bagels-bread-knives-and-more.html?_r=2
Chicagos Third Le Pain Quotidien Opens in Gold Coast
29 July 2014 Less than three months ago, Le Pain Quotidien had
zero locations in Chicago. Now there are three.
http://chicago.eater.com/archives/2014/07/29/le-pain-quotidien-goldcoast-opening.php

45

WCIU-TV You & Me This Morning

LPQ Comes to Chicago
25 April 2014 Founder & Chef Alain Coumont joined WCIU-TV hosts
Jeanne Sparrow and Melissa Forman on You & Me This Morning for a cooking demo, introducing Chicagoans to the Le Pain Quotidien concept.
http://www.lepainquotidien.com/news/alain-coumont-appears-on-you-methis-morning/#.VA7_7vldWtI
Fresh, nutritious and delicious
13 August 2013 Le Pain Quotidien is a rustic, sit-down-and-order
eatery that also has a communal table if you feel sociable, and thoughtfully provides a book about the restaurant and its food to page through
while you wait for your food.
http://www.fairfaxtimes.com/article/20130830/ENTERTAINMENT/130839778&template=fairfaxTimes
Books Worth Buying
5 June 2013 What I love about Le Pain Quotidien Cookbook is the same
thing I love about the caf itself. The Belgium-based boulangerie, with locations all over the world (including Manhattan where I love), sells not only
rustic bread, tartines, vegan soups and the best granola ever.
http://www.saveur.com/article/blog/Best-Cookbooks-2013-June
Le Pain Quotidien Wins Mercury Comeos
6 November 2013 The bakery chain Le Pain Quotidien won the Mercury prize, given by Comeos, the federation of trade and services. Le Pain
Quotidien remained true to its vision company and its initial choice
through the years. A tour de force after 23 years! This tenacity in their
willingness to go against the tide deserved to be rewarded.
http://www.rtbf.be/video/detail_le-pain-quotidien-a-nyc-made-in-belgium?id=1862684
Paris- Les nouveaux brunch ont du punch
24 May 2014 Bravo.Brunch served daily, extremely kind servers
and patios for good weather.
http://www.lefigaro.fr/sortir-paris/2014/03/19/30004-20140319ARTFIG00011-paris-les-nouveaux-brunchs-ont-du-punch.php