Académique Documents
Professionnel Documents
Culture Documents
15 November 2014
Index
1. Holiday Merchandise
2. Printed Materials
3. Visual Displays & Holiday Dcor
4. Postcard Campaign
5. Holiday Events
6. Social Media
Holiday Merchandise
Our
Holiday
Pantry
Our Holiday Pantry
Organic Belgian Spreads
Made with pure butter and spices, following an original 1820s recipe
Red Bowls
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3Joyeux Nol1#."!# .) .,#.#)(&&!#(").,.-*%#(,)1&
24.95
7.95
6.95
24.95
5.75 / 6.25
19.95
Holiday Merchandise
Our
Holiday
Bakery
Our Holiday Bakery
Holiday Pies available Nov. 20
th
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21.95
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8.95
Le Cougnou
2.95
Bche de Nol
4.95 / 26.25
3.95 / 19.95
Printed Material
Mini
Spreads
sleeve
Gi= tag
Gi= card
Printed Material
a
snapshot
of
your
marketing
tools
Postcards
Coee sleeve
Cookie
Tag
POS
card
Bakery
and
Pantry
Window
Vinyls
Check
Presenters
Visual Display
Visual Display
Consolidate
your
Holiday
Baked
Goods
at
1
register
or
on
a
shelf
in
your
pantry:
- Gingerbread
boys
- Waes
- Granola
bars
Visual Display
Nougat/Chocolates
Mini
Spread
Sleeves
Bowls
and
Gi=
sets
MUST
BE
AT
POS!
Merchandise
the
holiday
range
together
Visual Display
If
theres
not
enough
room
at
your
POS
keep
the
chocolate
and
nougat
at
your
register
and
feature
your
holiday
merchandise
on
a
promoYonal
table
or
shelf.
Holiday Dcor
Pinecone
Wreath
Take
out
your
natural
pinecone
wreath.
NOTE:
stores
that
need
wreaths
On a Door
On a window
As a focal point
Holiday Dcor
Communal
Table
Set-up
All
stores
will
receive
pinecones:
place
loose
on
your
communal
tables
or
on
shelves.
Place
coee
beans
in
your
red
bowls
and
add
candles.
Have
your
POS
card
on
harps
on
each
table
to
communicate
our
holiday
oering.
Keep
using
your
wine
check
presenters
unYl
end
of
year.
Classical
Christmas
music
mixed
into
your
playlist
(every
5
songs)
starYng
Nov
30th
Holiday Dcor
Window
Vinyl
Share
the
holiday
sheer
with
our
custom
made
window
vinyl!
At
Le
Pain
QuoYdien
everyday
is
a
Holiday Dcor
Vinyl
Sticking
101
Postcard Campaign
You
will
all
receive
1000
postcards
for
the
holiday
season
and
if
you
do
NOT
have
a
postbox
you
will
receive
a
Yn
US
mailbox
to
place
in
your
stores
(and
keep
stored
for
future
campaigns).
1) Hang
your
postcards
at
your
lamp
cords
with
wooden
pegs
2) Place
postcards
and
PENS
in
bread
baskets
on
communal
table
3) Write
on
your
tabletop
boards:
You
write
it,
we
send
it,
they
smile!
4) Hang
the
jute
stocking
at
a
strategic
place
&
communicate
to
customers
this
is
the
mailbox.
5) Mail
the
postcards
weekly!
Place
costs
in
your
opex.
Holiday Events
Sinterklaas Events 6 Dec - Hot
Chocolate
and
speculoos
- All
stores:
Hot
chocolate
give-away
cups
(similar
to
Int.
Coee
Day)
Premix
your
hot
chocolate
with
whole
milk
to
make
this
operaYonally
friendly.
Hand
out
hot
chocolate
to
children
all
day
or
choose
a
specic
hour.
- OpYonal:
Speculoos
spread
and
bread
sampling.
To
push
our
belgian
speculoos
spread
sales.
Holiday Events
Holiday Cookie Decorating Event:
Celebrate
the
holiday
season
by
inviYng
guests
into
your
stores
for
a
cookie
decoraYng
event.
Red Bowls:
All
holiday
season
use
medium
red
bowls
for
hot
chocolate
service
and
espresso
bowls
for
espresso.
Holiday Pop-up Stands:
Introduce
your
customers
to
your
seasonal
products
with
a
holiday
treat
sample
event.
Create
your
own
pop
up
event
in
front
of
your
store
or
get
involved
in
a
local
event.
Push
retail,
bakery
and
drinks!
Holiday Promos:
Discuss
special
promos
with
your
DM
-
Ex.
purchases
for
$20
or
over
in
ONLY
Christmas
Retail
Products
receive
1
free
Hot
apple
cider
and
1
cookie
OR
put
in
your
business
card
and
win
a
gi=
basket
or
New
Years
brunch
for
two.
Social Media
GET
INVOLVED
with
our
social
media
campaigns
and
product
pushes:
WINE
Promote
our
organic
wine
oering,
the
process
of
organic
winemaking,
wine
pairings
Hashtag:
#LeVinQuoYdien
SPECULOOS
Promote
our
speculoos
(lace,
gingerbread
boys,
spread,
cookies)
Are
you
a
#Speculover
or
a
Speculoser?
Hot
beverages
and
RED
BOWLS
Promote
our
seasonal
hot
beverages:
apple
cider,
hot
chocolate,
chai
lace,
speculoos
lace,
Bring
back
#CoeeBowling
with
the
holiday
red
bowls
Hashtag:
#RedBowlSele