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BUSINESS
FORECASTING
BY
DAVID
F.
JORDAN,
B.C.S.
New York
PRENTICE-HALL,
1921
Inc.
Copyright, 1921, by
Prentice-Hall, Inc
TO THE MEMORY OF
L,
309TH INFANTRY, U.
KILLED IN ACTION
JUVIN, ARGONNE FOREST
OCTOBER
16, 19 I
S.
A.
JR.
INTRODUCTION
"The
all science,"
and control of phenomena." The uncertainty which attends the outcome of business transactions
offers a wide field for scientific research.
It Is indeed surprising
to note how little science has done toward reducing the element
'of risk in commerce in comparison with achievements in the
Loeb,
In
season."
Scientific
depressions and crises," declared the Economic Advisory Committee of the National Conference on Unemployment held
recently at Washington, "are in
upon
business situation."
INTRODUCTION
VI
From
statistics of American
1916 to 1919 compiled by
'9'9
f9i7
Type
265
203
45
$32
26
15
259
$1,371
83
18
steel
$45
79
197
42
12
Textiles
Rubber
Iron and
Copper
1916
$25
130
188
169
125
45
$1,819
110
66
553
$17
711
210
147
141
161
73
$2,052
124
$1,652
55
39
442
286
100
100
100
100
Indus-
All
trials
100
skill
in the several
man
commerce
in business is to realize
to the
end that
INTRODUCTION
profits
this
may
vii
is
the purpose of
book.
David
New York
University
October, 1921
F.
Jordan.
CONTENTS
PART
Practical Forecasting
PAGE
Foresight in business.
Summary
CHAPTER
The
II
Business Cycle
The
of depression.
Conditions
The recovery
of business activity.
Labor
Marketing
CHAPTER
The
The development
of prosperity.
III
Marketing
20
33
cycle
CHAPTER
The Influence
of a
IV
Money Economy
Subordination of production. An anof cost of production. Factors in price determination. Estimating the demand. Effect of purchasing position.
Regulating the supply. Limitations upon supply. Prospective cost of
Relationship of
prices
rise.
production. Effect upon price.
Why depression ensues. Sumcredit.
Effect of changes in demand.
The
effect
of a
money economy.
alysis of price.
mary
Effect
Why
44
CONTENTS
PART
II
The barometers
of
PAGE
production,
yield.
to
barometer
59
CHAPTER
VI.
Industrial production.
CHAPTER
83
VII
Barometers of Marketing
function of business. Commodity
American
Bradstreet's index. Department of Labor index. Price
1920-1921. Relationship of farm
The price decline
product prices
general
Commodity prices as a business barometer. Commodity shipments. Transportation of merchandise. Car
loadings. Idle
Commodity shipments as a business barometer.
Foreign trade. New conditions
foreign trade. Foreign trade of the
United
Merchandise exports.Effect upon domestic industry.
Merchandise imports. Balance of trade. Foreign trade a business barometer. Retail
Index of current purchasing power. Volume of
The Federal Reserve statement of
Retail sales as a
prices.
index numbers.
fluctuations.
in
to
prices.
cars.
in
States.
sales.
sales.
retail sales.
business barometer
99
CHAPTER
VIII
Employment.
conditions.
in
prices.
trial
CHAPTER
IX
137
CONTENTS
xl
PAGE
sues.
Reflection
of general prosperity.
New
ness barometer
151
CHAPTER X
Barometers of the Exchanges
164
CHAPTER XI
Barometers of Finance
Bank
clearings.
clearings.
ratio.
in
ratio.
rates.
rates.
rate.
rate.
ratios.
rates.
fiscal
to
ties.
CHAPTER
188
XII
Barometric Summary
The
fallibility
of
commercial
profits.
line.
tive,
225
CONTENTS
xii
PART
BUSINESS CRISES IN
III
CHAPTER
The
Frequency
crises.
The
of
The
crisis of
American
business
earlier crises.
1873.The
XIII
The
crisis of
Changes
of 1837. The
crises.
crisis
1884.The
in
crisis of
PAGE
the
nature
crisis of
of
1857.
1893.The
crisis
245
APPENDIX
Sources of barometric information
258
CONTENTS
xiii
TABLES
PAGE
NO.
1.
2.
3.
1915-1919
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
...
11
13
14
15
...
.
culture, 1910-1920
Condition of U. S. Corn Crop by Months, 1900-1920
Extent and Causes of Yearly Corn Crop Loss in U. S
Percentage of Corn Crop Harvested Monthly in U. S
Acreage, Production, and Value of U. S. Corn Crop, 1900-1920
Production and Exportation of Wheat, 1909-1913
Condition of U. S. Winter and Spring Wheat Crop, 1900-1920
Extent and Causes of Yearly Wheat Crop Loss in U. S
Percentage of Wheat Crop Harvested Monthly in U. S
Relative Production of Spring and Winter Wheat in U. S., 1910-1920
Acreage, Production, and Value of U. S. Wheat Crop, 1900-1920
Production and Exportation of Cotton, 1909-1913
Condition of U. S. Cotton Crop by Months, 1899-1920
Extent and Causes of Yearly Cotton Crop Loss in U. S
Percentage of Cotton Crop Harvested Monthly in U. S
Acreage, Production, and Value of U. S. Cotton Crop, 1899-1920
Value of U. S. Farm Crops According to States, 1920
Pig Iron Production in U. S., 1901-1920
Monthly Pig Iron Production in U. S., 1911-1920
Unfilled Orders of U. S. Steel Corporation, 1911-1920
Bituminous Coal Production in U. S., 1913-1920
Imports of Principal Raw Materials Used in Manufacture in U. S.,
1901-1920
New Building Permits, 1911-1920
Indices of Current Production and Trade, 1919-1920
Wholesale Prices in the U. S., 1890-1920
Bradstreet's Wholesale Price Index Monthly, 1911-1920
U. S. Department of Labor Wholesale Price Index by Commodity
Groups, 1890-1920
The Decline in Wholesale Prices, 1920-1921
Relative Changes in Prices of Farm Products and Other Commodities, 1890-1920
Idle Car Figures Monthly, 1913-1920
Weekly Car Loadings of U. S. Railroads, 1919-1920
Foreign Trade of the U. S., 1867-1920
Monthly Merchandise Exports of the U. S., 1911-1920
Foreign Trade of the U. S. by Grand Divisions, 1913 and 1920
Leading Exports of the U. S., Values and Ranking, 1918-1920
Exports of Manufactured Products of the U. S., 1910-1920
Monthly Merchandise Imports of the U. S., 1911-1920
Leading Imports of the U. S., Values and Ranking, 1918-1920
Monthly Balance of Trade of the U. S., 1911-1920
Condition of Retail Trade in the U. S., 1920-1921
.
...
...
....
...
16
18
64
66
66
67
69
70
71
71
71
72
73
75
75
76
78
79
84
85
86
88
89
95
98
102
103
104
114
116
117
120
12?
125
126
127
128
129
130
132
136
CONTENTS
xiv
PAGE
NO.
48.
49.
55.
56.
Commercial Failures
57.
New
58.
Transactions on
59.
60.
50.
51.
52.
53.
54.
in the U.
S.,
S.,
in
149
153
154
155
156
1891-1920
1907-1920
159
162
New York
1897-1920
166
167
Stocks,
New York
Stock Exchange,
1911-1920
170
and Future
Wholesale Price
Wholesale Price
Wholesale Price
Wholesale Price
Wholesale Price
Wholesale Price
Wholesale Price
Wholesale Price
Wholesale Price
74.
75.
61. Spot
172
62.
176
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
...
June
15,
1921
Money
76.
77.
June
8,
1921
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
Banks
at Comptroller's Calls,
1912-1920
...
...
177
178
180
181
182
184
185
186
192
193
195
197
200
201
202
204
206
208
211
212
214
216
217
220
222
223
247
248
249
250
253
CONTENTS
XV
CHARTS
PAGE
NO.
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.
XII.
XIIL
XIV.
XV.
XVI.
XVII.
XVIII.
XIX.
XX.
XXI.
XXII.
The
Business Cycle
Annual Production and December 1 Price of Corn: 1890-1920
Annual Production and December 1 Price of Wheat: 1890-1920
Annual Production and December 1 Price of Cotton: 1890-1920
Effect of Prevailing Price Upon Acreage Planted to Winter
Wheat: 1893-1915
Comparison of Agricultural Production With Average Wholesale Prices: 1890-1920
U. S. Pig-Iron Production, Corrected for Secular Trend and
Seasonal Variation: 1903-1917
Bradstreet's Index of Wholesale Prices: 1892-1920
Relative Wholesale Prices, Farm Products and Wholesale
Prices: 1890-1920
Relative Wholesale Prices, Foodstuffs, 1890-1920
Relative Wholesale Prices, Clothing, 1890-1920
Relative Wholesale Prices, Fuel, 1890-1920
Relative Wholesale Prices, Metals, 1890-1920
Relative Wholesale Prices, Building Materials, 1890-1920
Relative Wholesale Prices, Chemicals, 1890-1920
Relative Wholesale Prices, House Furnishings, 1890-1920
Trend in Volume of Idle Freight Cars: 1913-1920
Foreign Trade of the United States: 1890-1920
Comparison of Wholesale Prices and Wages: 1890-1920
Immigration into the United States: 1890-1920
Commercial Failures in the United States: 1890-1920
Trend of Industrial Stocks on New York Stock Exchange: 1896-
65
68
74
....
....
...
....
1920
XXV. Trend
XXXV.
21
77
81
91
101
105
106
107
108
109
110
Ill
112
119
124
144
147
160
169
179
179
179
183
183
183
187
187
187
189
....
199
213
218
251
254
Part
Chapter
PRACTICAL FORECASTING
Foresight in business. Business prosperity depends primarily upon the abihty of individuals to anticipate the future.
An accurate appreciation of the developments which are likely
to transpire in the ensuing months places a business man in
a strategic position in the determination of the current poHcy
If the probable course of prices is upof his establishment.
ward, he will purchase freely at the moment, to cover not alone
his current requirements, but future needs as well, and will
If the
profit accordingly if his judgment has been correct.
converse is true, and prices seem destined to lower, he will
largely restrict his purchases in the existing market to take
advantage of the probable decline later.^
Men who have been able to foresee developments most
clearly have long been the leaders in world affairs.
Napoleon's ability to anticipate the plans of his opponents was the
chief factor to which his military achievements may be attributed. James J. Hill, the "Empire Builder," lived to see his
prophecies fulfilled in the development of our Western States,
as did Cecil Rhodes in South Africa.
The success which
Charles M. Schwab has had in the progress of the Bethlehem
Steel Corporation is founded upon the same basis of intelligent foresight that gives John Brown more than a competence
in conducting a general store at Latham's Corners.
While he is at work, the business man lives in the future.
To-day's commerce is in anticipation
It must always be so.
The wheat which is planted
of to-morrow's requirements.
* One of the leading cotton-goods houses of New York City was carrying
a
large stock of a certain make in January of 1920. The current price was about
22 cents a yard. The house said "24 or 18" meaning that it would hold out
for 24 cents, appreciating that such policy involved a risk of loss should the
price decline meanwhile, but placing the limitation to which the price ^might
drop at 18 cents. The price dropped so rapidly immediately thereafter that
the firm experienced considerable difficulty in finding purchasers at 8 cents a
yard.
The
loss to the
house amounted to
3
many thousands
of dollars.
BUSINESS FORECASTING
Men,
in science
and
ing events
may be
in
commerce
is
com-
PRACTICAL FORECASTING
weather reporting, crop reporting, census work, and the prepThe purpose of the rearation of Governmental budgets.
mainder of this chapter will be to examine the methods employed and to verify the accomplishments, in order to ascertain
the degree of accuracy with which the future has been foretold in each of these fields.
Mathematics of
probabilities.
of
consideration
the
The mathematics
Its
all
possible
BUSINESS FORECASTING
to established belief.
Astronomical predictions.
So
great
is
public confidence
ed from the astrologers)^ will be verified that they are accepted with the same assurance that one feels toward sunrise on
The startling accuracy with which the astronthe morrow.
The
per cent.,
form
some parts of the world, but In other regions the irIs marked even from day to day.
The method em-
in
regularity
ployed
in
is
of especial inter-
est:
Along
the coasts of the British Isles the tides are somewhat exin that the two tides each day are approximately of
height. In consequence the tides are not very difficult to
ceptional,
same
the
and ready
attention
Astrology
is
PRACTICAL FORECASTING
methods.
two successive
it is
The
month.
The
fact
upon the apparently uncertain life tenure of the policyholders, would seem to make the problem of the insurance
directly
R. Hinks, p. 59.
BUSINESS FORECASTING
TABLE
1.--AMERICAN
Yearly prob-
Number Number
Age
Dying
Living
Yearly prob
Number
Number
Age
Living
Dying
dying
Per cent
00.75
53
66,797
1,091
1.63
00.75
65,706
1,143
1.73
64,563
1,199
1.85
00.76
54
55
56
57
00.76
00.77
ability of
dying
Per cent
10
100,000
11
99,251
12
98,505
13
97,762
14
97,022
15
96,285
16
95,550
17
94,818
18
94,089
19
93,362
20
21
22
92,637
23
90,471
24
89,751
25
26
89,032
27
87,596
28
29
86,160
91,914
91,192
88,314
86,878
30
31
32
85,441
33
83,277
34
82,551
84,721
84,000
35
81,822
36
81,090
37
38
80,353
79,611
39
78,862
40
78,106
41
77,341
42
76,567
43
44
45
46
47
48
49
75,782
74,985
74,173
73,345
72,497
71,627
70,731
749
746
743
740
737
735
732
729
727
725
723
722
721
720
719
00.75
00.76
00.77
00.77
00.78
ability of
63,364
1,260
1.98
62,104
1,325
2.13
58
60,119
1,394
2.29
59
60
61
62
59,385
1,468
2.47
57,917
1,546
2.66
56,371
1,628
2.88
54,743
1,713
3.12
3.39
00.78
63
53,030
1,800
00.79
64
51,230
1,889
3.68
00.79
49,341
1,980
4.01
47,361
2,070
4.37
00.80
65
6S
67
45,291
2,158
4.76
718
718
718
718
719
00.81
68
43,133
2,243
5.20
00.82
40,890
2,321
5.67
00.83
69
70
38,569
2,391
6.19
00.83
71
36,178
2,448
6.76
00.84
72
33,730
2,487
7.37
720
721
723
726
729
00.85
73
31,243
2,505
8.01
00.86
74
28,738
2,501
8.70
00.87
75
76
77
26,237
2,476
9.43
23,761
2,431
10.23
21,330
2,369
11.10
732
737
742
749
756
00.89
78
18,961
2,291
12.08
00.90
16,670
2,196
13.17
00.92
79
80
14,474
2,091
14.44
00.94
81
12,383
1,964
15.86
00.95
82
10,419
1,816
17.42
765
774
785
797
812
828
848
870
896
927
00.97
83
8,603
1,648
19.15
01.00
84
6,955
1,470
21.13
01.02
85
5,485
1,292
23.55
01.05
4,193
1,114
26.76
3,079
30.30
847
933
744
555
385
462
216
246
137
53.24
01.31
86
87
88
89
90
91
92
73.41
00.80
00.88
00.88
01.08
01.11
01.15
01.20
01.25
2,146
1,402
34.66
39.58
45.45
63.42
50
69,804
962
01.37
93
79
58
51
68,842
1,001
01.45
94
21
18
85.71
52
67,841
1,044
01.53
95
100.00
II,
o. 7.
PRACTICAL FORECASTING
Attained
age
Per cent
20
25
51
30
51
35
55
40
45
69
53
59
50
86
55
95
60
99
65
103
70
75
80
100
96
92
Average
78
less.
From
"American-
of
*The
table
New
York.
32-34.
was compiled
BUSINESS FORECASTING
10
American Experience Table^ although an "ultimate table" prepared by the actuaries gains an
accuracy of between 98.7 and 100.1 per cent.^"
The methods employed by the life insurance companies arc
purely empirical. Apparently no attempt is made to establish
willing to continue to use the
That
prove correct
is
human
''The wind
blowcth where
Weather
forecasts.
life.
it
listeth,"
pirical stage.
The observations of the past are used solely in
predetermining the future. The Weather Bureau is only beginning to ascertain if there is a law of changing weather to determine if weather passes through cycles of definite periods and
amplitudes. Present predictions arc based upon current inforrates are based upon the American Experience Table. The overreturned to the policyholders as "dividends" an obvious misnomer.
" "As additional proof, it may be mentioned that the ratio of actual to expected deaths from the eleventh to the fifteenth insurance years inclusive for
ages of entry 15 to 34 inclusive was 98.7 per cent, while from the sixth to the
tenth insurance years it was 100.1 per cent the expected deaths being calculated
by the ultimate table." "American-Canadian Mortality Investigation, 1918."
" An "affirmative" prediction is a prediction of a change in the weather. Since
during the year the weather does not change on successive days 70 per cent of the
time, an individual making a daily prediction that the weather for the ensuing
day would be unchanged from the current day would gain an average of about
70.0 per cent for the year. The average of 88.4 per cent gained by the Bureau
really represents 88.4 per cent of the normal margin of 30 per cent which comA "negative" prediction is a
prises the domain of "affirmative" predictions.
forecast of unchanged weather.
Premium
charge
is
PRACTICAL FORECASTING
-Si
T-J
OS
On 00
o^ cA <>
oo oo 00 oo
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rf,^
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t^
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11
BUSINESS FORECASTING
12
mation with no attempt to correlate the forecasts with the influence of any existing trend.^^
But at least one independent
investigation^^ indicates a distinct probability that cycles of
rainfall exist.^*
The
Weather Bureau
is
United States
is
attributable to the
World War.
illustration of the
adjacent regions causes the wind. As the cool air meets the warm atmosphere,
the latter loses its capacity to hold vapor, and the condensation, i.e., rainfall,
results.
""Economic Cycles:
chap.
Their
Law and
II.
"Those who have been inclined to have but little faith in the value of the
weather forecasts have doubtless been surprised to learn of the accuracy indicated in Table 3. "Forecasts cannot be made with mathematical accuracy, fpr
they are practically all empirical deductions but they do have such a high
degree of verification that no one whose life or property is affected by the coming of severe storms would to-day consider for a moment doing without the
benefit to be derived from them."
"The Americana," vol. 29, p. 131.
PRACTICAL FORECASTING
13
ending in 1920, 27.33 per cent. This clearly reflects a downward trend in the rate of increase, an important factor which
should be taken into consideration in estimating future increases.
TABLE
4.RATE OF
Percentage of increase
over previous census
Year
1920
1910
1900
1890
1880
1870
1860
1850
1840
1830
1820
1810
14.9
21.0
20.7
25.5
22.6
30.1
35.6
35.9
32.7
33.5
33.1
36.4
180C
35.1
The population of the United States In 1920 was 105,708,771 according to the revised figures.
If the trend on the
basis of the periods of one hundred years each which ended in
1890, 1900, 1910, and 1920 respectively, should continue, the
percentages of Increase at the next three Federal censuses
should be approximately as follows: 1930, 18.1 per cent;
1940, 17.3 per cent; and 1950, 16.9 per cent. If this were
to hold good the population In 1930 would be about 125,000,000; In 1940 about 145,000,000; and in 1950 about 170,
000,000.
Experience, however, has shown that it is extremely unlikely
that the actual Increase will be so great. In countries such as
France and Belgium where the natural resources have been
utilized to a maximum extent, the population shows a high degree of stability In contrast to the continual Increases In the
newer lands of America. If the European experience and
for that matter, the Oriental as well
Is to be repeated In this
country, the rate of Increase will decline sharply before the end
of the present century.
recent forecast of the prospective
population of the United States on the basis of the European
and Oriental experience, estimated the population in 1930
would be about 120,000,000; In 1940 about 135,000,000; In
BUSINESS FORECASTING
14
TABLE
5. POPULATION
1790
1800
1810
1820
1830
3,929,214
5,308,483
7,239,881
9,638,453
12,866,020
1840
1850
I860
1870
1880
17,069,453
23,191,876
1890
1900
1910
1920
1930
62,947,714
31,443,321
38,558,371
50,155,783
75,994,575
91,972,266
105,708,771
120,000.000
1940
1950
I960
135,UOO,000
148,000,000
159,000,000
2000
2080
183,000,000
198,000,000
p.
31,
331.
1920.
1930-
maximum
PRACTICAL FORECASTING
15
duration when revenues were constantly increasing. The average accuracy for the pre-war years 1911-12, 1912-13, 191314, and for the first post-war year 1920-21, was 98.8 per cent.
Although the United States was not operating on the budget system during the years 1917 to 1920 Inclusive, the Secretary of the Treasury In his annual report for each year estimated the anticipated revenues during the succeeding fiscal
Inasmuch as It Is the custom for Congress to have the
year.
tions.
86.7 per cent; and on total taxes 82.1; on miscellaneous revenues 87.9 per cent; and on total revenues, 83.6 per cent.
6. VERIFICATION OF THE ESTIMATES OF REVENUES UNDER
THE NATIONAL BUDGET OF THE UNITED KINGDOM, 1911-1921*
TABLE
(000 omitted)
Year
Estimated
Actual
Percentage of
accuracy
1920-1921
1919-1920
1918-1919
1917-1918
1916-1917
1915-1916
1914-1915
1913-1914
1912-1913
1911-1912
1,418,300
1,426,000
99.4
1,201,100
1,339,571
88.5
842,050
889,020
94.6
638,600
707,234
573,429
336,766
226,694
198,242
188,802
185,090
89.2
509,000
305,000
211,296
195,825
187,189
181,621
87.4
89.8
92.9
98.5
99.5
97.8
p. 172.
16
BUSINESS FORECASTING
OO 3
u
S
U
X
R
<^
(z)
0 0\
OO to
to. NO ir>
i-i
ON ON
OO OO NO fNi
CvJ
+ On '^
<N|
O
O
NO
ON
Tfto tJ- CM
CM OO >0
w^
tn
OO
vd CNI l^ tn t^
ON 0 OO NO OO
0,
H*o
o
s
r^
V3
Ov
*^
"r*
fO
OO
i-H
<^ oT
c*r
<CO
ss
h<
-a
o
CO
{hQ
Pi
C
o
t^
o
o oo
On O O O
^ O ^ -H
^-
^ so
t^
"^
vr>
u ^
<H
2z
B
c
""
K
^
S!^
3w
to u^ r^ 1-1 t/^
c4 Th to r4 to
OO ON OO On OO
u
X
H
s
z
o
"^
Ov
to r^ r^ ON to
r^ 0 rf ON t^
to On^
to On
*^
Oo
fNl
tS
Ok
n
(NJ
Ok OO
*J
CO
2 f
4*
*
3
5
H H O
2 W
CS
OO
Eg"*'.
fm
__
S
o
2
^ U
PRACTICAL FORECASTING
17
" "In England, for example, the submitting of the budget to the House of
the eve, and even more frequently on the morrow of the opening
of the fiscal year, renders the automatic fiction quite useless. As the taxes have
yielded a certain sum last year which ended only eight days ago they cer-
Commons on
sum
according to the conditions which affect them at the given moment, or which
affect them within a short time.
The probabilities are so real or so close
that they are equivalent almost to accomplished facts.
The Chancellor of the
Exchequer sees rather than anticipates, and no one would think, therefore, about
tying down his estimates by mechanical rules based on antiquated statistics."
The Budget, Rene Stourm, p. 183.
may
" "The
is
BUSINESS FORECASTING
18
The
second estimate
is
mates make
a better showing.
TABLE
8. VERIFICATION
December
April
July
Year
condition
condition
condition
1920
1919
1918
1917
1916
1915
1914
1913
1912
1911
85.2
75.6
79.7
98.5
99.8
89.0
79.3
78.6
79.5
85.7
63.4
75.9
87.7
78.3
75.7
1910
Summary.
Men
upon
88.3
88.8
84.4
97.2
95.6
94.1
93.2
91.6
8r.6
86.6
80.6
73.3
82.5
83.3
76.8
95.8
80.8
81.5
In
fact, their
prosperity
ments.
The
practical business
human
consciously or not he
is
man may
dependent chiefly
economic develop-
is
profess but
little
faith
form
continually obliged to
happen.^**
careful
The
future
of
analysis
his
is
but
own
by no
concurrent
" "People will endeavor to forecast the future and to make agreements according to their prophecy. Speculation of this kind by competent men is the selfadjustment of society to the probable. Its value is well known as a means of
avoiding or mitigating catastrophies, equalizing prices and providing for periods
of want." Justice O. W. Holmes, U. S. Supreme Court, quoted by J. C. F. Merril
in "The Annals," vol. 38, No. 2, p. 75
"Lord Bcaconsfield has defined a practical man as "one who practices the
errors of his forefathers." The modern business man must be more than solely
practical if he is to achieve definite success. "The Romans were a great race,
They
but they were cursed with the sterility which waits upon practicality.
A. N. Whitehead,
p. 41.
PRACTICAL FORECASTING
19
Weather Bureau,
of the Crop Reporting Bureau, of the compilers of the naThat there Is room for
tional budgets, and In census work.
even greater accuracy In these fields Is indicated by the fact that
practically no attempt has been made to develop the forecasting
beyond the empirical stage.^^
The law of causality forms the basis of all intelligent forecasting.
Since everything that happens necessarily occurs as
the consequence of a previous state of things, the predetermination of economic developments is predicted upon adequate
knowledge of existing condltlons.^^ With the law of causality
as a foundation, the present volume endeavors to analyze economic happenings and conditions from an a priori standpoint,
In the belief that only In this manner business conditions may
be Intelligently and successfully predetermined.^^
tions of the life insurance companies, of the
found at our doorsteps. Our city marts have become our treasure islands, and captains of industry are as picturesquely daring as pirates of
Business is today the vast unknown, the great battleground in which
old.
courage and leadership and imagination, the qualities which in the past sought
their outlet in the struggle with nature, can measure their strength.
We have
but begun to exploit its possibilities and still but guess at its bounds. It has
seas as uncharted as the oceans of fiction and affords opportunities as ready
to yield fruit to ingenuity and decision as the island of a Crusoe.
And it has
the advantage of offering a multiplicity of surprises and a whirligig of fortunes that enable the romancer to indulge his fancy without running afoul of
the sense of the multitude. Science and exploration have as yet set up no rules
here, and chance takes a hand in the game.
Thus practical men whose zest
in adventure rejects the tale which fact has thrown out of joint with fancy can
still read the romance of business in the belief that the dreams of literature
may become the actualities of experience. Their sense of the plausible is
odds are
to be
satisfied at the
thrill
of the
engineering."
finance
The
Post, July
2,
1921.
*^"For, since business cycles result from process of cumulative change, the
main factors in shaping to-morrow are the factors at work yesterday and to-
day" "Business
"Forecasting
Cycles,"
W.
C. Mitchell, p. 588.
not the true field of the economist; at least the entire burden
of predetermination should not be his. The economist inherently reasons a posteriori, from effect to cause; the effects being known, his is the task of determining the cause. Empirically, he has become capable of reasoning a priori,
from cause
Is
If the economist
apprehends
causes that
should not be solely his
task to acquire the necessary comprehension of existing forces as well as to
determine their effect. That a greater degree of cooperation from the business
world in the rendition of adequate information on current conditions Is of prime
importance In the development of economic forecasting, will become apparent in
the succeeding chapters.
may
to effect.
it
Chapter
THE
The integral aspect
II
BUSINESS CYCLE
of business.
tion.
when
As
book
illus-
from
change simultaneously.
show
the
manner
The economic
in
collectively.
tion;
serve as an introduction.
The
static.
20
CHART
I.THE BUSINESS
CYCLE
Period of prosperity
1. Prices hieJi.
2. Industrial activ-
21
T. Industrial stocks
ity at maximum.
3. Building opera-
Period of
Liquidation
Period of
Recovery
1. Prices falling.
2. Industrial activ-
ItPrlces rising.
2..Industrial activity increasing.
3. Building operations large.
4.Sxports falling;
imports gaining.
5. Wages rising.
6. Strikes rare.
7. Industrial stocks
rising.
8. Business failures
declining.
9. Bank clearings increasing.
10. Bank statements
show credit expansion.
11. Interest rates
rising.
ity curtailed.
operations at minimum.
3. Building
4. Exports gaining;
imports falling.
slowly declining.
6. Strikes numerous.
7. Industrial stocks
declining.
8. Business failures
inorsHsing.
9. Bank clearings declining.
10. Bank statements
show credit contraction.
11. Interest rates declining.
5. Wages
I|,?rlod
of
Prices low.
Industrial activity at minimum.
3 Building fairly
active.
?.
4 .TSxports high;
ports low.
5 .Wages low.
6 .Strikes rare.
im-
stocks
low but improving.
7. Industrial
8. Business failures
favorable.
11. Interest rates
low.
BUSINESS FORECASTING
22
country are rushed to meet what appears to be an almost insatiable demand; at another, industry marks time because the
demand for its products seem to have vanished with the "snows
of yesteryear."
Alternate periods of prosperity and depression
of commercial activity and dullness
are not of recent origin. Their
re-occurrence has been noted for centuries^ and the underlying
causes have engaged the attention of leading economists
from
Smith and Mill to Rodbertus, Sombart, Lescure, Aftalion, and
others of even more recent fame
throughout the nineteenth
and into the twentieth century.
Wide variance of opinion exists as to the cause of the fluctuations despite the attention which has been directed to it.
Certain of the theories which have gained the most popularity
will be referred to in the development of the subject, but first
consideration must be given to the manner in which business
conditions change.
The stages of business. Commerce is continually in cither
one of two stages
a period of prosperity which connotes activity, or an era of depression which implies dullness
or in a
crisis usually marks
period of transition between the two.
the transition from the period of prosperity to that of depression, and in this manner enables the respective periods to be
readily differentiated. Seldom can the line be drawn so sharply
when a period of depression ends and one of prosperity begins, although the inception of the World War in 1914 definitely began the period of prosperity in the United States
which continued until 1920.
The periods of transition between alternate stages of prosperity and depression are regarded apart from the conditions
into which they lead, and the complete movement under which
business conditions tend to return to a previous status is thus
regarded as a cycle with four component divisions. These
divisions are:
(1) a period of depression, with commercial
activity at its lowest ebb;
(2) a period of recovery, with
activity increasing; (3) a period of prosperity, with activity
stimulated to a maximum; and (4) a period of relapse, with
activity declining.
Panics and crises are not regarded as separate periods, first, because the transition from the third to the
fourth stage often transpires without their occurrence, and,
Sir
William
seven years.
the
final
may
23
The depression
In
one theory of the causes of business cycles has its foundation in the assumption that a condition of depression is the
normal status of modern industry.^ The confidence which prevailed during the preceding era of prosperity has given way
to a feeling of pessimism.
Caution in production is the rule
of the day. The tendency on the part of one industry to curtail activity has a consequent similar effect upon allied fields,
with the result that as the period lengthens, the situation becomes more pronounced, rather than contrariwise. Psychology
plays an important part in the fluctuations of business. Optimists act quickly, pessimists move slowly. Hence, the tendency
for periods of depression to be long continued in comparison
with the other stages.
fact,
*A
line of diflFerentiation
and depression.
BUSINESS FORECASTING
24
is
and prosperity.*
from
substantially restricted.
agricultural,
is
declined because
needs.
Commodity
when depression Is at
The
ducts
Fluctuations
agricultural
in
production
some
arc
due
chiefly
to
If
non-economic
amount of rainfall the cyclical movement in the yield of the crops is the fundamental, persistent cause of economic cycles." "Economic Cycles, Their Law and
p.
149.
25
the depression
the country.
Retail sales are dull
activity
has resulted
in
when
Industrial in-
in-
from the standpoint of the workers, arc distinctly unfavorable during an era of depression. The curtailment of
operations has caused a material reduction in the number of
workers employed.
distinct labor surplus arises, with the
number unemployed constantly increasing as part-time operations and even complete suspensions develop. Unemployment
is at Its maximum at the final stage of the depression period.
ditions,
Wages
there
is
are low
when
Although
movement
wages
wages during adverse times has Its reflection in diminished purchasing power with resultant effect upon price levels.
A
BUSINESS FORECASTING
26
Earnings of public
utility
companies
Indeed
we
rising prices
with the
is
rise in CQ9ts.
27
As has been
ing for long terms, both to refund existing loans that were
Issued at higher rates and to expand productive facilities in
anticipation of the ensuing period of recovery.
gold Imports.
is stimulated in a regime of
discouraged when prices are high. An
increase In the supply of gold may serve either of two functions it may be used to strengthen banking reserves, or to form
the basis for an expansion of the volume of credit in employment. The stimulus given to the money market from the gold
Importations tends to shorten the period of depression, just as
the exportation of gold during a period of prosperity operates
to check the advancing movement.
low
prices, just as
it is
Consumption continues with definite regularity regardand the surplus stocks gained in
of depression.
Low
production
costs,
effi-
a revival of industry.
demand
BUSINESS FORECASTING
28
turn and "each effect reacts to strengthen the cause which preceded it."*
Production in a period of recovery. An increase in produc-
tivity
Agriculture
than industrial operations and construction work,
due, as has been previously stated, to its inherent inflexibility.
Industry throws off the lethargy which was manifest while dullness prevailed and there is an appreciable revival of activity to
meet an increased demand which is just asserting itself. The
betterment comes slowly at first owing to the caution of producers who are unable to determine the degree of permanency in
the improvement of conditions.
New construction which includes highways, railroad mileage
and rolling stock, and structures of all kinds, reaches its maximum during the period of recovery. Costs are comparatively
is
is
less affected
low
at this stage.
in business con-
ditions creates a
building generally.
As
new
effi-
which
is
mand
as
Prices
advance
is
guishable continuations of changes already under way before the revival began.
For example, discount rates sometimes rise and sometimes fall when the change
for the better occurs; bank loans expand, but the expansion antedates the revival; the ratio of reserves to deposits may move in either direction; the ratio
of loans to deposits usually, but not invariably, rises; applications for investment
loans may increase before the revival or not until it has come; the purchases of
bonds and stocks are similarly erratic in their behavior, etc. The statistics 6i
unemployment, monetary circulation, savings, profits, and bankruptcies are no
Thus there is no certain
safer guides than those which have been mentioned.
way of predicting when business will begin to recover from a prevailing depression."
"Business
Cycles,"
W.
C. Mitchell, p. 457.
At no
29
do
Wholesale prices invariably move
first.^ But wholesale prices do not advance evenly.
Those commodities which serve as a basis for speculative transactions on
prices change uniformly.
the exchanges
the
raw
and copper
as cotton
is
less interest.
In-
Of
more quickly
used
in production.^
The
volume of mer-
mum
somewhat, due as much to revived Interest in the domestic marImports Increase, encouraged by
higher prices which represent an Increased demand for goods
ket as to advancing prices.
power of the
be seen, Increases
The
first.
The
purchasing
in
is
in a
period of recovery.
to spend as
it
earns,
and
naturally expenditures cannot be increased until income ad'This was well demonstrated
notably the
Wanamaker
in the
spring of 1920,
"Business Cycles,"
W.
when many
retailers,
stores,
C. Mitchell, p. 461.
BUSINESS FORECASTING
30
varices.
Incidently this is the main reason why retail prices do
not advance so quickly as wholesale.^
Labor conditions during a period of recovery. The number of unemployed workers decreases in a period of recovery.
Machine operation and efficiency of management increase prof-
The
is
well under
rate of
wages increases
way when
increased
liv-
refrain
them
Is sufficient
to cause labor to
being.
increase the
offset
Cooperation between
and labor is most easily obtainable at this time.
Immigration increases, but as has been previously stated,
comparative conditions at home and abroad become the determining factor. Unskilled labor comes into greater demand,
and any substantial increase in this respect must come through
effect.
capital
immigration.
Dr. E. Engel, Chief of the Prussian Statistical Bureau, over thirty-five years
formulated four propositions with regard to family budgets, which are
probably as true to-day as then: (1) the greater the income, the smaller the
relative percentage of outlay for subsistence; (2) the percentage of outlay for
clothing is approximately the same, whatever the income; (3) the percentage
of outlay for lodging, or rent, and for fuel and light, is invariably the same,
whatever the income; and (4) as the income increases in amount, the percentage
of outlay for sundries becomes greater. "Economic Crises," E. D. Jones, p. 38.
ago,
31
Conditions of corporate prosperity during a period of reCorporate earnings increase rapidly in a period of
recovery.
Prices advance more quickly than production costs
and thus the margin of profit becomes larger. Not only Is
the profit on each transaction Increased, but the number of
transactions also multiply, both of which factors serve further
to increase the total gain. Even after production costs advance,
the volume of transactions tends to keep earnings high.
As
profit Is the predominant factor In business, the Increase in
earnings, Incidental to a period of recovery, stimulates industrial activity and strengthens the cause which preceded it.
covery.
and then to
sell.
The upward
trend of
Conse-
New
The advance
demand
Interest rates
has
charges for capital
not been sufficient thus far to discourage long term borrowing.
recovery In business conditions causes a boom In the stock
market. More likely than not, the boom will precede the rea phenomenon puzzling to one
covery rather than follow
appreciate
that
the market discounts all news,
who does not
good and bad alike, before the happening of the event. The
market value of stock depends upon the capitalized earning
power past, present, and prospective of the Issuing corporation.^
As the period of recovery means prospective Increased
earning power to the company, stocks ordinarily advance before
In the
become
when
profits,
"An
changes in the capitalized earning power of the company rather than with
changes in the value of the physical assets.
BUSINESS FORECASTING
32
movements of
The
gold, exports
influx
The
prices to rise.
inflation,
i.e.,
the
W.
C. Mitchell, p. 466.
Chapter
THE
III
BUSINESS CYCLE
(Continued)
The development of the period of prosperity. The recovery In business is really a transition stage between periods
of depression and prosperity. Although slow at first, the betterment intensifies as it continues. Just as the pendulum swings
below a theoretical normal during the depression stage, in a
period of recovery the upward swing carries it above the line of
spirit of
Psychology plays an Important part.
normalcy.
optimism now pervades commerce and stimulates production
generally. Enthusiasm Is epidemic. Increasing prices are bringing larger profits and the volume of business grows continually.
Business has recovered from its slump and enters the stage of
prosperity.
Some
Corn:
Cotton
19203,232,367,000 bushels
19192,917,450,000 bushels
1920
1919
Tobacco
$2,189,721,000
3,934,234,000
12,987,000 bales
914,590,000
11,030,000 bales
1,967,143,000
19201,508,064,000 pounds
19191,389,458,000 pounds
33
298,001,000
542,547,000
BUSINESS FORECASTING
34
Only
even
greater production.
The increase in
Construction work declines at this stage.
labor as well as materials
causes new building to be
curtailed.
Difficulty in obtaining labor and materials is a factor
as troublesome as advancing prices.
Projects accordingly are
postponed until such time as conditions are more favorable.
Practically all construction entered upon at this stage is for
industrial purposes.
The close of a period of prosperity finds
construction at its lowest point.
Marketing during a period of prosperity. Prices continue
to advance throughout the period; in fact, a decline in the level
of prices indicates the end of the period. As long as the demand for commodities and services exceeds the supply, prices
will advance.
It is only after supply
which has been conapproximates the demand that any retrostantly increasing
gression is probable.
The increasing level of prices brings
increased profits but not in the same proportion as formerly
since production costs are mounting even more rapidly as the
prosperity stage develops. Labor is demanding an increasing
share in the distribution; and is less efficient even at higher
Raw material costs are constantly advancing, as are
wages.
also supplementary costs such as the charge for borrowed capital.
Prices do not stop advancing suddenly. An increasing resistance develops as they go higher and further advances become
more gradual. Toward the close of a period of prosperity
prices appear to be stabilizing at the high level.
Commodity shipments reach a maximum at this time. So
great is the traffic that actual congestion at points along the
principal arteries compel the placing of embargoes on shipments.
The number of idle cars declines and the height of the period
often finds the usual surplus of cars converted into a deficit.
So important do adequate transportation facilities become that
consumers, in their eagerness to secure goods, are often willing
costs
to pay a substantial
delivery.
35
American
to spend as
As
Wages
demand
increase
most rapidly
at this stage.
An
incessant
number of workers,
mount more
labor becomes
of doing
good work
is
The
less
inclined to grant
further
in-
controversies
frequently
BUSINESS FORECASTING
36
prosperity.
makes the
profits
Is
volume of transactions
The Increase in
the Impelling force which causes business endeavor
total net profit as great as ever.
to reach such a high degree of activity at this stage. The psychology of getting the most "while the going is good'* stimulates
the entire commercial field.
Commercial
number of
failures
Is
This
is
The
number
as the
continued decrease
In the
New
The
THE BUSINESS CYCLE
37
greatest.
is
retrograde
the period.
transactions
Bank statements
and money
and
deposits,
prosperity era
is
in sight.
Interest rates follow, rather than keep pace with the trend
As
a result of increased
is
the
when
Prior to the
was about
a surplus exists.
World War,
$500,000,000.
Moreover, greater
resistance de-
In 1919,
it
had declined
to
about $350,000,000.
world
BUSINESS FORECASTING
38
marks the end of a period of prosand the beginning of retrogression. The crisis is attrib-
perity
profits.
While prices are advancing, profits are easily
obtained and there is general confidence in the situation. As
profits decrease, apprehension develops and credit becomes increasingly difficult to obtain.
Furthermore, the credit which
one firm extends to another is largely dependent upon the credit
the first firm can obtain from its bank and that in turn is
limited by the credit position of the bank.
Bank loans are
easily obtainable at the beginning of the period of recovery
as the position of the banks is strong; but as loans expand with
upon
when
Curtailment
ance between conditions of demand and supply.
since inof credit not only serves to check advancing prices
but often
ability to borrow is tantamount to inability to buy
"
"The world
prises,
of business
bound together by
is
a system comprising numberless independent entercommercial and financial ties. For the
industrial,
continuance of prosperity
p.
473.
39
of prosperity.
The
belief that
and
at the
securities
to
liquidate
earliest
possible
moment.
The demand
^"A more
seems
to
BUSINESS FORECASTING
40
good times
inability to
plans.
new
As
The
to offset the
costs.
There
is
also a tendency,
now
trend continues.
Prices de-
period continues.
is
again apparent.
The
Raw
41
effective.
As
numerous.
Immigration receives a decided check.
The
labor shortage
42
BUSINESS FORECASTING
work
trends
downward
until definite
stage of depression.
43
is
their
fluctuations.
Chapter IV
its
money
desire, apparently
45
depression.
Subordination of production.
effect
of the
But
the
most Important
Is
dominates productivity. Production, as the underlying motive of business, should be the controlling factor in commercial endeavor, and money should be one of the agencies by
which productivity is facilitated. It is indeed an Ironical development in commerce, that money, one of the means to an
end, should, to the average individual, become the conscious
end. In the true sense, the prosperity of any country depends
upon Its productivity, or In other words, upon an adequacy of
goods. But the money economy requires that the prosperity
of any Individual in that country be measured in the adequacy
of money. As the country Is comprised of the individuals, the
adequacy of money unfortunately proves a more potent factor
than the adequacy of goods.^
An analysis of price. As an Inquiry Into the causes of periods of business prosperity and depression resolves itself Into
the question of money-making, and as that is directly dependent upon the relationship of prices, an analysis of the method
by which prices are determined becomes of major significance.
The task is not easy. The simple statement that the price of any
commodity depends upon the relationship between the demand
and the supply of the commodity merely scratches the surface
of the problem. Consideration must be given to the manner
in which demand Is created before It can be measured; and
also to the manner in which the current supply came into
It
existence.
'
"To
making of money
is
Comfort and misery do not depend upon the aggregate of money incomes rethey do depend upon the abundance of useful goods.
ceived by its citizens
Efficiency in producing useful goods is important to an individual chiefly because
it enhances his ability to make money; money-making is important to a nation
;
W.
C. Mitchell, p. 21.
BUSINESS FORECASTING
46
minus
low commercial
pursuits.
Surprising would
it
be, therefore,
last three
months
sumed
The
regulation of the supply to meet the demand is a probIt Is more than the biggest problem
it is
business
itself.
The
ability
of
men
success-
with
this
In
Its
'
Cost of production
is
used here in
its
broadest sense.
It includes distribution
is
shown
like
in the
Gaul,"
"all
accompanying
47
is
analysis.
to estimate
when
the
new supply
Desire
<
(^
Demand
means of
satis-
(A)
Purchasing r Ability
position
PRICE
]^
to
buy
Willingness
to
buy
'
Present'
Supply (B)
(P).
Labor conditions
Future
Transportation conditions
Financial conditions
.
"Output capacity
as the effective
The demand
demand.
mand.
The
effective
at a
demand
attention.
Demand
is
desire qualified
by purchasing
position.
Most
Hence, demand
is
Desire
BUSINESS FORECASTING
48
is
predicated upon
uct,
utility
which
But
mine
the
is
to satisfy wants.
utility
same
its
prod-
commodity, corn,
desire.
Purchasing position, as
Effect of purchasing position.
well as desire, determines the effective demand.
The purchasing position of an individual depends upon his ability and
willingness to purchase. The ability of prospective customers
to purchase may be gauged usually from conditions of employment and corporate prosperity, which are taken up in
One
decline.
The
to estimate
appreciates
that any error he commits at this point, or, for that matter, at
any other step in his problem, will tend to make the basic price
first
the prospective
different
demand
from what he
anticipates,
The
and he
the producer
is
is,
his chief
as this assistance
is
He
at a certain price.
and invaluable
apt to overemphasize its
importance.
more scientific attempt on the part of the
producers to meet the demand on the basis of the new rather
than the old conditions would prove decidedly efficacious in
reducing the range of price fluctuations.
Regulating the supply. The second part of the problem
after the prospective demand has been estimated
is that of
regulating the supply in accordance therewith.
The existing
tions
is
criterion,
which
supply
incidently
came
now
being considered
is a factor
of importance only if the quantity is abnormally large. The
close of the World War in 1918 found enormous stocks on
hand of many commodities, such as copper and wool, which
culations similar to those
49
termed
forthcoming supply/
Limitations upon
The achievement
supply.
of a desired
production is conditioned upon the successful forecast of the
effect of forces both economic and non-economic, which impose physical limitations upon productivity. The restricting
elements are the conditions of weather, labor, transportation,
finance, and output capacity.
In agricultural production, the
acreage planted does not determine the total yield; the weather
conditions between the planting and the harvest exert a powerful influence. Since weather conditions may not be determined
more than a few days in advance, the problem of regulating
the agricultural supply to meet the demand is highly difficult.
Labor conditions, also, create physical restrictions. The years
1918 and 1919 were marked by decreased production caused
by labor shortage aggravated by numerous controversies and
Conditions of transportation at times
decreased efficiency.
are detrimental to productivity as, for example, in 1920 when
the railroad congestion made traffic most uncertain.
The
condition of the money market is another factor which often
tends to handicap production. The credit needed to finance
the operations of the producers may be obtainable only on
unsatisfactory terms; during the years 1920 and 1921 industrial borrowers were obliged to pay as high as 9 and 10 per
The output capacity
cent, and even higher, to secure funds.
may be insufficient, at certain times, especially periods of business revival following periods of curtailed production, to meet
the estimated demand.
Producers are obliged to make allowance for each of these
contingencies. If proper allowance is not made, and the error
may as readily create an oversupply as a shortage, the effect
will be to cause an inequality to exist between conditions of
demand and supply with consequent fluctuations in price.
Prospective cost of production. The third part of the
problem is to estimate the prospective cost of production. Although it has been previously stated that cost of production
in the
United
next harvest.
States,
BUSINESS FORECASTING
50
little
influence
upon current
price.^
The
XXXV,
No.
2,
p. 271.
51
IS
demand and
conditions of
But errors
supply.
and actual
cost,
will be seen.
Effect
upon
price.
and
in this
is
manner
If the estimated
in estimating
cor-
rectly forecast,
in
margin
M+
demand
and the
subnormal rate of return. This will
discourage production and tend to non-employment and industrial depression until the balance is restored.
In both of these
cases, the actual profit,
or
as the case might be, would
be subject to revision in proportion to the extent to which the
is
less
profit will be
N ,or
N+
Its
of
marked
This
is
fundamental.
Later the
prices
'
do not
"In such a period the potent fact which serves as incentive to the acceleration
is a rise of prices."
"Theory of Business Enterprise," T. B. Veblen,
of business
P. 194.
BUSINESS FORECASTING
52
Relationship of credit.
Credit,
I.e.,
commercial borrow-
ing, never causes alternate periods of prosperity and depression. It merely magnifies their effects. An expansion of credit
An
unfortunate
aspect
of
the
present organization
of
industrial
society
wherein men seek primarily to "make money" rather than to promote the general welfare by contributing toward maximum productivity is illustrated at this
an
point. Producers aim to undersupply rather than exactly meet the demand
application of Gregory King's law, evolved centuries ago, that a short crop
yields a larger return than a large crop. The total wheat production in the
in
fted States in 1915 was 1,025,801,000 bushels valued at $942,303,000;
1916 the following yearthe crop was only 639,886,000 bushels but was valued
The production declined 38 per cent, but the value of the crop
at $1,025,765,000.
Producer's goods are those used in the creation of commodities, e.g., machinery; whereas consumer's goods, such as clothing and foodstuffs, are those im-
"The
to
S3
permits profits to increase more rapidly by reason of facilitating the increase in production, but thereby shortens the
curtailment of credit precipiperiod of increased activity.
tates the downward price movement, and incidently the ensuing
period of depression, which would be just as certain to occur
when the supply met the demand, although less abruptly, if
there were no such an institution as credit. Panics are credit
phenomena; periods of prosperity and depression are not.
Effect of changes in the demand. Demand is never stable
apart from other reasons, it fluctuates with changes in the supply, a condition which renders even more difficult the problem
of regulating the supply. Because of this factor, the success
met in the endeavor to make supply approach demand in a
period of prosperity does not depend entirely upon increased
At the outset the appreciation of a shortage
production.
further accentuates the demand; but toward the latter part
of the period, when supply is rapidly increasing, demand is
Producers are operating at top speed and
actually declining.
do not appreciate this fact at the proper time. The close of a
period of prosperity, therefore, usually finds the rate of production still increasing with the demand rapidly falling off.
These countermovements have a tendency to make the readjustment more drastic.
depression ensues. The forces which cause prices
to rise must eventually act in reverse manner to accomplish a
decline as soon as equality between conditions of demand
and supply is approached. The decline of prices should not,
of itself, bring about a period of depression, as a restoration
of the former price should still allow a reasonable margin of
But, as has previously been stated, production costs
profit.
have advanced in the interim. The inability of producers
promptly to adjust production costs, primarily wages," to sales
perhaps they might
prices while prices are moving downward
accomplish this more readily if they were consistent when
impels a radical curtailment of production.
prices arc rising
Another important reason for the adoption of this curtailment policy is to be found in a continuance of the decline In the
Why
"An
York Herald,
May
8,
1921.
BUSINESS FORECASTING
54
demand
that profit
may
be derived
exemplifies an unfor-
money economy. ^^
influence of the money economy, producers
tunate effect of a
arc
Under the
obliged to consider money-making, which represents prosperity to them as individuals, before maximum productivity which
means prosperity to the community. Because of this, a con""In the world of reality we have insatiable wants to deal with, and an
unusable surplus of all things can never be produced. An unsaleable surplus
of many things can be produced." "Introduction to Rodbertus' Overproduction
and Crises," by John B. Clark, p. 3.
55
made to regulate production with the estisuch manner as to derive the largest profit.
Prosperity of producers, therefore, is not dependent upon
their capacity to produce, which should be the basis from the
standpoint of the community welfare, but upon their cleverness in regulating production.
The regulation of production is a problem in compound
forecasting to which an erroneous solution creates a maladjustment of supply and demand. The lack of balance has resulted
from an inaccurate forecast of the demand or of the effect of
physical limitations upon the production of the desired supply.
The chief difficulty is in the predetermination of the demand
comparatively so only
as it is easier
to regulate the supply
Supply must always be handmaid to demand,
in accordance.
The principal error in the predetera most fickle mistress.
mination of demand is the failure of producers fully to appreciate that business conditions are never static. Yesterday's
experience is a fair criterion of to-morrow's demand only when
qualified by the developments in the meantime.^^
stant endeavor
mated demand
is
in
"
we
trust to history, then, the answer seems to be that the cyclical movepart and parcel of the normal system of industry. If we ask economic
theory for an explanation of why this should be so, the answer seems clear.
The outstanding feature of modern industry is the division of labour. This
If
ment
is
The
first is
that,
as the value of
article
is-
BUSINESS FORECASTING
56
The
other
third
is
industries.
If
any
trade,
either
because of
loss of
of supply or
purchasing power on the
dislocation
its members at once affects the shops, and to that extent puts the shops,
and through them the factories, the farms, and the carrying trade which fill
the shops, on short time, and the diminished purchasing power of such shops,
factories, farms, and carrying trades in turn affects other industries, and so on
ad infinitum.
The third, and to some extent the second, of these explains the phenomena
of industrial contagion, and contagion explains the cyclical movement.
That
depression breeds depression has often been noticed, and is easily understood
once it is realised that "contagion" is more than a mere metaphor the virus
is diminished purchasing power transmitted from pocket to pocket.
It has not
part of
Part
II
THE BAROMETERS OF
BUSINESS
Chapter
BAROMETERS OF AGRICULTURE
The barometers
of production.
Productivity
may
be ar-
and
structural.
Agricultural producterms of the principal crops corn,
Industrial productivity may be gauged
wheat, and cotton.
from the output of pig iron and bituminous coal, the unfilled
orders of the United States Steel Corporation, and the Imports of the chief raw materials used in production raw silk,
hides, rubber, wool, fibres, and tin.
Structural activity may be
industrial, or inorganic;
may
tivity
be measured
in
*The
and
Products of the
Farm
Total
farm products
59
iSpQ
1904
1909
1914.
1,780
2,300
3,190
3,830
900
400
90
1,250
1,750
2,000
480
180
90
110
250
130
150
670
190
360
180
220
750
250
520
210
300
3,550
4,700
6,560
7,860
140
BUSINESS FORECASTING
60
000
plainly discernible.*
The
third
major
Prodiicts of
is
upon
excluding live
stock, contribute one-tenth of the revenue freight tonnage of
railroad earnings.
agriculture,
Lumber and
its
480
210
520
310
180
720
450
250
110
50
150
220
760
580
275
80
300
988
1,210
1,710
1,995
1,000
1,200
1,800
1,760
270
85
470
325
540
180
890
60
140
220
780
240
finished products
153
35
...
315
160
300
110
2,010
2,525
3,830
4,610
6.538
8,435
12,100
14,430
54.1%
55.7%
54.2%
54.5%
total
1,020
100
150
75
Grand
120
630
70
1921, p.
3.
BAROMETERS OF AGRICULTURE
61
railroads.
For the western roads, the propornearer one-fifth/'
In addition to the direct influence of agricultural production
upon general conditions, an even greater indirect effect is deIncreased purchasing power of agricultural workers
rived.
stimulates industrial production to meet the augmented demand
for its products. Large crops require greater transportation
facilities and encourage the carriers to place orders for new
American
the
tion
is
terials
Raw
materials
$2,389,000,000
Semi-finished materials
4,633,000,000
322,000,000
$7,345,000,000
Salaries
$404,000,000
Wages
2,322,000,000
$2,726,000,000
Rent of works
47,000,000
'
insurance, etc
office,
714,000,000
Contract work
171,000,000
$1,028,000,000
9.3%
$11,099,000,000
100.0%
Total miscellaneous
Grand
total cost
If the analysis
24.5%
$96,000,000
Taxes
Rent of
66.2%
is
it
would appear
ma-
terials
Raw
total cost, as
materials
$2,389,000,000
wages
Salaries and
Miscellaneous
Net cost
36.9%
322,000,000
4.9
2,726,000,000
42.1
1,028,000,000
16.1
$6,465,000,000
100.0%
The net cost of materials therefore comprised but 36.9 per cent of the net
manufacturing cost rather than 66.2 per cent. The foregoing figures apply to
Unfortunately later figures are not available
the manufacturing year 1899.
but there
is
"Statistics of
Railways
in the
p. 39.
BUSINESS FORECASTING
62
equipment which
products.
determining the earnings of the railroads, for railroad traffic largely consists
in hauling farm products or merchandise to be exchanged for farm products,
and since the crops largely determine the ability of the railroads to buy new
equipment and make improvements, it follows that crops thus indirectly determine the degree of prosperity in the iron and steel business, which is the basic
industry of the country. Thus it is evident that activity in transportation, iron
and
steel,
hardware,
textiles
and
all
its
stimulative
source
its
fountain-head
in
"It is neither a
at rare intervals
maximum
when
BAROMETERS OF AGRICULTURE
63
Dates of issuance. The monthly estimates of the Department of Agriculture are usually issued between the seventh
and tenth day of each month and give the condition of the
various crops as of the first of the month. An exception is
made in the case of cotton, on which the report is issued on
the first of the month and gives the condition as of the twentyof the preceding month.
Reports on the condition of the crops begin
the condition of winter wheat and rye is given.
fifth
April when
The May re-
in
port likewise gives the condition of winter wheat and rye, and
the acreage originally planted to winter
abandoned.
The June
spring wheat and oats; and the condition of wheat, oats, bar-
rice.
The
August report gives the yield of winter wheat; and the condition of the other crops. The September report gives the condition at harvest time of spring wheat, oats, barley and rye
The October reas well as the condition of the other crops.
port gives the yield of spring wheat, barley, oats, and rye; and
the condition of corn, potatoes, sugar cane, tobacco, and rice.
The November
tobacco and
rice.
dition of winter
wheat and
rye.
small crop
crop,
crop failure. This expected yield at planting time, the full crop that the farmer
has in mind when he thinks of the yield he expects to harvest, or the typical
crop represented by the average of good crops only, is the "normal," or standard
adopted by this bureau for expressing condition during the growing season and
"Government Crop Reports," Circular 17, Revised,
yield at harvest time."
p. 20.
BUSINESS FORECASTING
64
for livestock,
TABLE
No. 9. CORN:
FIRST OF
Year
August
Per cent
September
Per cent
October
Per cent
78.2
July
1900
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
From
Per cent
89.5
87.5
80.6
81.3
54.0
51.7
52.1
87.5
86.5
84.3
79.6
79.4
78.7
80.1
80.8
86.4
87.3
84.6
83.9
87.3
89.0
89.5
89.2
87.5
88.0
90.2
90.1
80.2
82.8
80.2
78.0
82.8
82.5
79.4
77.8
89.3
84.4
74.6
73.8
85.4
79.3
78.2
80.3
80.1
69.6
70.3
70.4
81.5
80.0
82.1
82.2
86.9
75.8
65.1
65.3
85.8
74.8
71.7
72.9
81.2
79.5
78.8
79.7
82.0
75.3
71.3
71.5
81.1
78.8
76.7
75.9
87.1
78.5
67.4
68.6
86.7
81.7
80.0
81.3
84.6
86.7
86.4
89.1
91.1
84.3
85.1
84.8
p. 11.
Acreage,
(final).
The
first
July
condition.
August Condition.
September Condition.
October Condition.
acreage,
of the months
the Depart-
1920.
p. 4.
BAROMETERS OF AGRICULTURE
65
BILLIOH BU.
,>s
>^
PROSPERITY
=
1
^892
/
UAJOR CRISIS
laoA
MPRXSSIOH
_:
7^
1698
t/407
RBCOVERY
/
\
\
1699
\
\
,
^-^
IQftft
.^
1901
-^.^
1902
"^-^.^^
PROSPERITY
IflOS
.-'
,x
'\
190fi
10AA
1
1
MAJOR CRISIS
1007
AIID
%
^
/
1
==
H
'V
lOAA
1890
D2CELIBER
'%.
1920
r
1
1
DEPRESS lOH
AlDft,
RECOVERY
lfiO
lOlO
i9n
<^
x''
>^
101\
PROSPERITY
1914
^--^
101
fi
^^
^^-^^
191ft
'1917
101
1911
MAJOR CRISIS
-ISiSl
PRICE
-<<^
\; --^^.
^
\
X"
g
BUSINESS FORECASTING
(^(i
For the eleven year period from 1909 to 1919, the extent
and causes of yearly corn crop losses averaged as follows
TABLE
No.
Deficient moisture
16.3
Excessive moisture
Floods
Frost or freeze
Hail
0.2
4.0
Insect pests
2.7
0.9
Animal
0.2
2.9
Defective seed
Hot winds
2.2
0.5
Total climatic
pests
0.7
0.4
Storms
Per cent
Plant disease
Grand
total
31.0
27.2
From "Yearbook
1920,
Separate No.
861, p. 12.
The
is
TABLE
Per cent
June
0.1
July
0.1
August
September
1.5
15.8
October
28.3
November
December
43.3
10.9
Total
"Yearbook of
100.0
the
Department of Agriculture,"
1919, p. 727.
BAROMETERS OF AGRICULTURE
^
l-^tih
tS
NO OO
O NO 1^
IIV
00 r-
ri
tJ
1.
"S
Imports
~s;
year
during fiscal
Ol
m
o NO
On OO ON
NO t^ ro
1
-t
<^^
Lo OO
CrN.
NO^
ti t<^
Ol
-(
c->
r^ OO o)
ir^
^S
o" o
^
U-)
Tt<
-"J^^
>j^
r-H
beginning
July
-fO'"Thi>^
r<->
r^
o'
Ol
ror>>NOTtON
(V|
_|
^H
,_)
67
CO NO NO On >0
OJ
r-H
5,208,497
2,267,299
3,196,420
53,425
903,062
oo"
9,897,939
3,311,211
12,367,369
10,229,249
Ol
1.
l2
meal,
begin-
July
28,028,688
Bushels.
fiscal
76,639,261
58,222,061
90,293,483
181,405,473
86,368,228
55,063,860
37,665,040
38,128,498
65,614,522
41,797,291
50,780,143
10,725,819
50,668,303
39,896,928
66,753,294
49,073,263
23,018,822
16,707,447
119,893,833
including
year
corn
ning
"J-i
NO -* UO NO
^^S^^
XX O X
LO Ol
OJ NO
LO OO NO t~~ LO
X ^ O LO t^
oo
t^
t-^
r^ OO ^H
OJ
1< , ,
1
li
.^2 r^ On -^ J^ OO
<0 -* LO Tt< T^l
1^ On 1^ OJ \C
'^ ""^i NO r-- Lr-
-^
Op
t-.
NO LO
"<f -+l
U-, 1*1
>i vo
O
o t^
NO Tt*
-i
h2
Dec.
^ of iC
^ lo o> ^H Lo OO
ivT
Jo
per
bushel
farm
'^TfUOLONO
NONOONr-IOl
oj^
i:^ .-T
Q 1^
price
^ &
XXX
OlOt^NOOl
"^tl
|-^NO^L/->01
o
O)
omitted).
r<-)
NC
t-5
{000
vo NO
I
value
c<^
t^
NO r^ ON
I NO NO
OO -*
i-O
>-o^
ON p, ON
U-l
p_
LT) ,(
a-s^^^
OJ NO LO t^
LO t^ LO NO LO
^^^xx
l^ r^ ON
XXX X
O
ON010'<fO)
<-HNOr<->''t^
i-H .-H r<^ NO -^
Ol ON NO NO ON
T-H
Tt<
On
C<-)
r-H
U-)
^
NO lO
LO
t>.
LO t^ NO
XXX
I0 00l^-<ti01
ThINOTflNONO
1^00^+10)0
OOOJ-<tlOO
"*" u-r o" of of
OONOOIONOl
{000
2,105,103
1,522,520
omitted).
2,523,648
2,244,177
2,467,481
age
yield
per
acre.
<; ro t>^ OO uo OO
aj Lo NO NO Lo NO
04 Ol O)
Oq o>
^'
Acreage
{000
^
omitted)
vo
"N
tC of
oo"
of
of of CN of
oi
i->r
t~-;^
OJ On NO lo
ON ir^ NO LO
oo r^ On ol On
o
oo
rti
00 r^ r-H -*
oo ON -^
NO -* NO NO
2,886,260
2,531,488
3,124,746
2,446,988
2,672,804
On OJ ^ 00
t^ CO On CO LO
OJ OJ OJ OJ OJ
oo ^H oo ro
OO
CO
LO lo ro
lo
CO OJ oo CN ro
ro CO OO
On t^
O f^
On On On O
1
ON
lo NO t^ OO On
illli
o
oooo
On On On On On
On
NO oo
CO T^
t>
O^
^^
OJ oo OJ
oo
OJ ON rf^^ 00 -H
.-T of CO CO CO of
LO ON On LO 1^ r^
r^ oo r^ NO "* r-~
LO oo OJ CO CO NO
CO t->. CO LO
On OJ CO NO
ON^ 0| NO
NO LO of
On NO NO
ON^ LO
of r^ CO of
t^
Lr> NO J-)
00
01 CO O) Ol 04
^pp
X oo Q LO OJ X
O
b--^
^^
"* oi o)
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ro c<^
o^
r<^
-^ OO of
OO ON ON OO On
CN^lOlONOr^
o^o
tion
LO NO
LO
NO
t^ On On LO NO oo
r^
ON OO
oo OJ OJ "^ ^f OJ
NO t^^ OJ^ OJ^ l~>.^ t^^
Produc-
O
OX
ON OJ
ON
NO LO LO NO OO
,lUOLOONl^
'^ NO
On T o> Lo On
On '^ c^ NO
Bushels.
t-~
^'~
LO
P^ OO^ rJH_
rC LO CO
-H
(VJ
p^
00_^
O
pLo
OJ tH CO
NO
O t^
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On
LO
00
LO
OO
r4"
CO
OJ
of CO
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oo -^ nO -^ 00
OJ OJ OJ OJ OJ CO
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ooooo
CO
Tt<
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o NO t^ oo On
On On On On On On
BUSINESS FORECASTING
68
<oo|
CPO.-1
t^*.
laoo
PROSPERITY
1891
y^
1692
^ UAJOR
CRISIS
/
1893
/
J
'
1894
^^_
Hi}2lPBZSSIOI7
^^
1896
1896
<>^ v^
1897
RECOVERY
"-.
\,
^
,^
v^'
1898
1
IflSlfl-
1000
ULDl.
'/
/
/
y
1402,
\
\
PROSPERITY
1903
"--^
ISM.
^y *
<^
^
IflCt
!;;
^,
Ofl
1906
1
1
KAJOR CRISIS
^
\
-v^
1007
DEPRESS lOS
\\
IQOf),
RECOVERY
,^
^^
1910
1
1911
1912
1913
V
**
PROSPERITY
1914
fi
""
\,
\V,
N
.^
-^^
192 D
ii-'^
I9;c
--.^^
1017
\
191f>
1919
UAJOR CRISIS
^^<^'
J.920
PKICE
U<
-4
</
lO
:
.
BAROMETERS OF AGRICULTURE
69
as
follows
TABLE
No.
13.-
Average
Country
exports
United States
Russia proper
686,691,000
100,310,000
522,794,000
161,766,000
British India
350,736,000
51,510,000
France
317,254,000
Canada
197,119,000
Italy
183,260,000
Argentina
157,347,000
Hungary proper
Germany
156,523,000
90,871,000
95,243,000
152,119,000
Spain
Australia
*
Average
production
21,149.000
130,446,000
84,943,000
49,732,000
1920,
Sep-
Winter ivheat
April
Spring ivheai
Condition
May
Condition
Acreage abandoned
Acreage planted
June
Condition
July
Condition
Condition
August
Production
Quality
Condition
Condition
September
Condition
October
Production
December
The wheat
sphere
occurs
(Old crop)
Final estimate:
Quality
Final estimate:
acreage
production
value
(New crop)
Acreage planted
Condition
acreage
production
value
harvest In the countries of the northern hemibetween May and September while in the
BUSINESS FORECASTING
70
southern hemisphere
notably Argentina and Australia
the
harvest months are from January to March.
The British
India crop is harvested in March.
Yet wheat production is
so widespread that the crop is being harvested in each of
the twelve months in some part of the world. In the United
States, the harvest begins in May in southern Texas and then
advances north until it finally closes in the Dakotas in
October.
The condition of the wheat crop on the first of the months
named in the period 1900-1920 was reported by the Department of Agriculture as shown in Table No. 14.
TABLE
No. 14.WINTER
1900-1920*
Winter Wheat.
Spring Wheat.
De
Year.
1900.
1901.
1902.
1903.
1904.
1905.
1906.
1907.
1908.
1909.
1910.
1911.
1912.
1913.
1914.
1915.
1916.
1917.
1918.
1919.
1920.
1921.
"Yearbook
When
cember
May.
When
April.
P.ct.
P.ct.
P.ct.
P.ct.
P.ct.
P.ct.
P.ct. P.
97.1
97.1
86.7
82.1
88.9
94.1
76.4
92.6
76.5
82.7
87.8
76.1
82.2
77.7
80.8
88.3
77.0
78.8
78.7
87.3
55.2
92.0
95.4
95.9
93.4
95.6
92.4
92.5
90.9
82.9
89.0
83.5
85.5
82.7
77.4
86.0
80.7
82.7
85.6
78.3
80.6
82.4
82.1
86.1
June.
har-
Aug.
of previous
year.
June.
July.
vested.
91.7
78.7
97.3
99.7
86.6
76.5
harvested.
ct.
P.ct.
82.5
93.7
56.4
80.3
89.7
77.1
87.5
56.1
78.4
87.2
78.1
66.2
93.7
93.4
88.7
95.0
95.2
91.0
91.4
87.2
89.4
92.7
89.2
86.9
79.4
80.7
91.6
87.3
83.4
77.1
77.6
88.6
81.5
76.8
73.3
81.6
94.1
92.8
94.6
95.8
93.5
95.5
61.6
73.8
89.3
73.8
92.1
61.0
59.8
90.4
63.1
56.7
90.8
74.1
75.5
68.0
82.9
94.1
94.1
91.1
85.3
89.9
91.3
82.2
95.8
82.5
86.6
93.2
97.2
80.8
83.3
80.6
91.6
95.6
79.7
91.9
95.9
80.0
80.4
74.3
83.5
92.7
88.3
87.7
85.7
79.3
88.8
78.3
63.4
78.6
92.9
82.4
73.2
86.4
85.8
73.2
70.9
83.8
84.4
75.7
75.9
79.5
94.9
88.2
91.6
95.2
93.3
89.0
83.6
86.1
93.4
63.4
68.7
79.6
71.2
82.1
98.6
85.2
87.9
99.8
75.6
100.5
79.1
88.8
94.9
78.2
77.9
89.0
79.7
77.2
91.2
89/4
93.4
80.9
88.0
80.8
53.9
73,4
66.6
48.5
64.1
62.5
of the
91.6
89.1
91
Department of Agriculture,"
75.3
94.6
48.6
BAROMETERS OF AGRICULTURE
71
TABLE
LOSS
Per cent
Per cent
Deficient moisture
12.4
Plant diseases
2.7
Excessive moisture
Floods
2.0
Insect pests
2.1
0.3
Animal
0.2
Frost or freeze
4.5
Defective seed
Hail
1.1
Hot winds
2.0
Storms
0.3
Total climatic
*
Grand
pests
0.2
27.8
total
22.6
From "Yearbook
of the
Department of Agriculture,"
1920,
Separate No.
861, p. 26.
May
22.0
June
42.3
July
August
September
6.5
0.3
October
100.0
Total
"Yearbook of
28.4
the
Department of Agriculture,"
1919, p. 727.
The production
TABLE
No. 17.RELATIVE
Year
JVinter ivheat
Spring ivheat
1920
1919
577,763,000
209,365,000
729,503,000
204,762,000
1918
565,099,000
356,339,000
1917
1916
412,901,000
223,754,000
480,553,000
673,947,000
351,854,000
684,990,000
206,027,000
523,561,000
239,819,000
1915
1914
1913
1912
1911
1910
155,765,000
399,919,000
330,348,000
430,656,000
190,682,000
434,142,000
200,979,000
861, p. 21.
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BUSINESS FORECASTING
72
"
Tt<
'^ -^ -^
^^^^^
00't<'--00't<
Tt<
-<
to to
r-i
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to
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O^ O^ O^ O^ O^
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BAROMETERS OF AGRICULTURE
l73
is
the
for export.
amount which
is
available
Agricultural production:
Cotton. The United States
produces about 60 per cent of the world production of cotton.
The average pre-war production from 1909 to 1913 Inclusive was 21,143,482 bales of which this country contributed
The Important cotton-growing countries
13,033,137 bales.
of the world, based upon production and volume of exports,
for the pre-war period 1909-1913 were as follows:
TABLE
AND
EXPORTATION
No. 19. PRODUCTION
1909-1913*
(In bales of 478
OF COTTON,
pounds net
Country
United States
Average
Average
annual
annual
production
exports
13,033,137
9,008,000
British India
3,511,684
1,966,000
Egypt
1,451,621
1,442,000
"Yearbook
of
the
Department of Agriculture,"
1920,
Separate
No.
862,
p. 28-34.
Government reports on
cotton.
Government
reports on
months and
Condition.
July
condition.
Condition.
Condition.
Condition.
The
the
In the
74
BUSINESS FORECASTING
BAROMETERS OF AGRICULTURE
.75
TABLE
Year
May 25
June 25
July 25
Aug. 25
1899
1900
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
85.7
87.8
84.0
68.5
62.4
82.5
75.8
76.0
68.2
67.0
81.5
81.1
77.2
71.4
61.4
95.1
84.7
81.9
64.0
58.3
74.1
77.1
79.7
81.2
65.1
Sept.
25
83.0
88.0
91.6
84.1
75.8
77.2
77.0
74.9
72.1
71.2
71.6
84.6
83.3
82.9
77.3
70.5
72.0
75.0
72.7
67.7
79.7
81.2
83.0
76.1
69.7
81.1
74.6
71.9
63.7
58.5
82.0
80.7
75.5
72.1
65.9
1911
87.8
88.2
89.1
73.2
71.1
1912
1913
1914
1915
1916
1917
1918
1919
1920
78.9
80.4
2S.S
74.8
69.6
79.1
81.8
79.6
68.2
64.1
74.3
79.6
76.4
78.0
73.5
80.0
80.2
75.4
69.2
60.8
77.5
81.1
72.3
61.2
56.3
69.5
70.3
70.3
67.8
60.4
82.3
85.8
73.6
55.7
54.4
75.6
70.0
67.1
61.4
54.4
62.4
70.7
74.1
67.5
59.1
66.0
69.2
64.7
49.3
42.2
1921
"Yearbook
TABLE
No. 21.EXTENT
LOSS DURING
Per cent
Plant disease
Deficient moisture
12.3
Excessive moisture
Floods
Frost or freeze
Hail
4.3
Insect pests
9.7
1.0
Animal
0.0
1.4
Defective seed
Hot winds
1.6
0.7
Total climatic
pests
0.2
0.5
Storms
From "Yearbook
2.0
Grand
total
33.7
21.8
1920,
Separate No.
862, p. 31.
BUSINESS FORECASTING
76
TABLE
Per cent
July
1.4
August
September
31.6
October
34.4
November
December
16.0
U.5
4.7
January-April
0.4
Total
100.0
1919, p. 728.
stated in
Relation of acreage to agricultural production. The acreage planted to the various crops does not change materially
from year to year, except for a gradual increase of about 3 per
cent annually to keep pace with the growth of the country. The
acreage planted does not determine the size of the crop as
climatic conditions during the growing season are the govThis was illustrated in 1916 and 1917. In
erning factor.
1916, a crop of 480,553,000 bushels of winter wheat was
secured from an original acreage of 39,203,000; whereas in
1917, an original acreage of 40,534,000 yielded but 412,In
901,000 bushels.
1912, 33,215,000 acres originally
planted yielded 399,919,000 bushels of winter wheat; and
in the following year, 1913, practically the same acreage,
33,618,000, yielded 523,561,000 bushels.
The relative stability of agricultural production irrespective of business conditions may likewise be illustrated.
On
December 1, 1898, the average market price of wheat was
85.1 cents per bushel and at that time 27,642,000 acres
were planted to winter wheat for the following year. One
year later, the market price had dropped to 62.2 cents, yet
The acreage planted in
29,954,000 acres were planted.
1903, 1904, 1905, 1906, and 1907, remained stationary at
BAROMETERS OF AGRICULTURE
77
I<
BUSINESS FORECASTING
78
t^ .-<
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246,694
370,409
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to so t^ NO to oo
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.,
BAROMETERS OF AGRICULTURE
TABLE
Rank
1
.Texas
$727,400,000
459,191,000
459,179,000
2.... Iowa
3.... Illinois
4.... California
5
New York
North Carolina
Pennsylvania
Wisconsin
11.... Missouri
12.
.Georgia
13.... Nebraska
14.... Michigan
15.... Indiana
10
457,750,000
28... .Washington
29..,..Colorado
378,436,000
.West Virginia
31... .Oregon
32... .Maryland
369,869,000
33..,
360,270,000
34..,..Idaho
343,012,000
35.
323,290,000
36.. ..Maine
306,469,000
37..
..Montana
303,410,000
38..
299,751,000
.Vermont
40..
New Mexico
16
Oklahoma
294,715,000
17
Minnesota
288,270,000
18
South Carolina
19.... Kentucky
20
Arkansas
21
Tennessee
22.... Alabama
23.... Virginia
Mississippi
24
*
From Journal
282,613,000
268,857,000
248,275,000
243,048,000
240,001,000
of
Falue
States
456,507,000
412,374,000
397,617,000
8.... Kansas
9.... Ohio
Rank
Value
States
.
79
30...
..
39..
.New
Jersey
.Massachusetts
53,626,000
239,792,000
47.
New
71,088,000
59,210,000
86,503,000
84,688,000
78,042,000
226,182,000
Commerce,
107,847,000
92,275,000
.Florida
41.. ..Connecticut
42.., Wyoming
43.. ..Arizona
44.. ..Utah
45.. .New Hampshire..
46.. ..Delaware
.
112,485,000
97,990,000
149,687,000
110,115,000
150,579,000
53,590,000
51,584,000
45,353,000
43,129,000
30,098,000
20,630,000
13,244,000
York, January
6,336,000
17, 1921.
in the
respective years
drop to 39,203,000.
Although the preceding Illustrations have been confined to
winter wheat, the same tendencies hold good for the other
cents caused the acreage planted to
Agricultural production Is not wholly independent of business conditions, but In the main is conducted
without any large degree of Influence from the commercial
crops generally.
world.^
Department of Agriculture,"
BUSINESS FORECASiING
80
when
Is
is
made
is
invariably
much
less.
The
early fore-
is
certain to come.
August
exerts
marked
Influence
The
inadapt-
accordance
Large
BAROMETERS OF AGRICULTURE
81
82
BUSINESS FORECASTING
Chapter VI
Industrial production.
Unlike agriculture, manufacturing
be readily regulated in accordance with the trend in
may
business
conditions.
For
this
reason,
industrial
activity
policy.
*
The New York Times, Oct. 5, 1921.
'The average number of persons to a family
and
4.3 in
in the
1920, p. 70.
83
States,"
BUSINESS FORECASTING
84
TABLE
ANNUALLY,
1901-1920*
Year
Tons
Year
Tons
1901
15,878,354
1911
33,649,547
1912
1913
1914
1915
1916
1917
1918
1919
1920
29,726,937
1902
17,821,307
1903
18,009,252
1904
1905
1906
1907
1908
1909
1910
16,497,033
22,992,380
25,307,191
25,781,361
15,936,018
25,795,471
27,303,567
30,966,301
23,332,244
29,916,213
39,434,797
38,612,546
38,230,440
30,582,878
36,414,114
1920, p. 49.
in
1909
is
clearly reflected.
and
The
inactivity
advent of
the European war played an important part in checking a
prolonged depression. The decline in production during 1919
is
also displayed
early
in
1920
and 1921:
1920
Month
t9"
tons
tons
January
February
3,015,181
2,416,292
2,978,879
1,937,257
March
3,375,907
1,595,522
April
2,739,797
1,193,041
May
2,985,682
1,221,221
June
3,043,540
1,064,833
July
3,067,043
864,555
An
it
as a barometer.
'
INDUSTRIAL BAROMETERS
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BUSINESS FORECASTING
86
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T3
INDUSTRIAL BAROMETERS
The
87
shown in
same manner
as
filled
is
less
output
when
industry
is
active.
Industrial production:
of
Imports.
The
volume
as
dis^
raw
materials used in manufacturing affords another method of
measuring industrial activity. Table No. 29 shows the imports by volume of the six most important raw materials used in
manufacturing imported annually during the period from 1901
Silk, hides, and wool
to 1920. The 1920 exhibit is notable.
declined enormously from the volumes attained in 1919.
Rubber imports increased despite a precipitous decline in
Tin imports exceeded those of 1919, but
the market price.
tinguished
from value
were materially
The
'The
was
as follows:
anthracite coal,
14,724,265 tons; bituminous coal, 166,699,827 tons; oil, 48,689,232 barrels; gas,
189.
p.
*
at the
mouth of
diate loading.
and produce only when cars are available for immeConsumers rarely carry a surplus stock beyond the requirements
the mines
BUSINESS FORECASTING
88
Ov -^ r^
OO OO OO
\o^ ^^ oo
vo
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to
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71
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to
INDUSTRIAL BAROMETERS
89
from year to year to keep pace with the growth of the nation.
Such an increase does not represent greater industrial activity.
The development of the automobile business has caused a
TABLE
MANUFACTURES
IN
(according to quantities)
Year
1920
1919
1918
1917
1916
1915
1914
1913
1912
1911
1910
1909
1908
1907
1906
1905
1904
1903
1902
1901
Year
1920
1919
1918
1917
1916
1915
1914
1913
1912
1911
1910
1909
1908
1907
1906
1905
1904
1903
1902
1901
"Monthly Summary
period 1901-1920.
Silk (pounds)
Hides (pounds)
Rubber (pounds)
30,058,374
509,983,176
566,546,136
44,816,918
744,836,035
535,940,421
32,865,453
361,890,899
325,959,308
36,502,831
631,083,653
405,638,278
32,454,740
726,310,405
270,090,205
30,978,645
646,271,307
221,481,921
25,650,383
556,194,541
497,879,316
143,065,161
27,978,805
24,766,835
615,105,439
118,058,284
20,904,703
424,876,956
82,851,725
21,563,782
460,607,078
100,806,186
22,227,185
572,776,503
93,967,414
18,723,119
328,446,882
76,289,474
15,691,444
355,547,950
68,653,291
16,844,035
398,526,863
67,907,251
15,514,718
381,140,412
64,147,741
16,578,005
300,825,242
61,889,758
11,655,333
288,987,843
55,744,120
13,762,254
325,184,528
50,851,257
12,277,991
310,193,987
55,142,810
JVool (pounds)
Fibers (tons)
115,880,641
Tin (pounds)
405,801
327,279
382,629
126,038,389
143,687,037
151,813,703
399,811
492,714
393,232
395,517
391,118
238,118,350
403,896
116,003,385
155,922,510
283,517
106,936,872
180,134,981
273,260
105,137,740
312,131,171
366,574
95,350,020
142,559,384
306,944
82,503,190
188,305,955
315,590
82,548,838
196,844,298
301,927
324,202
101,027,188
298,137
289,061
324,600
256,771
83,168,657
259,617,641
445,892,834
453,727,372
420,994,547
449,189,924
412,721,292
260,192,891
246,821,389
186,572,683
173,593,891
176,292,639
124,964,377
of Foreign
Commerce
89,698,391
142,507,393
138,073,293
115,636,332
95,049,612
104,282,230
89,227,698
83,133,847
85,043,353
74,560,487
BUSINESS FORECASTING
90
more
stable basis.
Sources of information on industrial production. Statistics of pig Iron production are compiled monthly by The Iron
Age,
weekly publication which Is Issued on Thursdays. The
pig iron production of each month appears usually in the
issue of the first Thursday of the following month.
The
unfilled orders of the United States Steel Corporation are
compiled as of the last day of each month and are made public about the tenth of the following month.
Bituminous coal
production Is estimated weekly by the United States Geological Survey of the Department of the Interior, and usually
appears in the newspapers on Monday of the second following week.
Foreign trade figures are compiled monthly by
the Department of Commerce, and are published In the
"Monthly Summary of Foreign Commerce of the United
States" during the latter part of the succeeding month.''
Secular trend and
Secular trend and seasonal variation.
seasonal variation must be taken Into consideration In the
barometric study of production. A gradual Increase in production is a normal development when population continually
gains.
During the past thirty years the average annual increase in production has been around 3^ to 4 per cent.* A
a.
*A11 information referred to in this paragraph does not appear in the daily
The Journal of Commerce (New York), the financial section of the
Ne<w York Evening Post on Saturdays, and The Commercial and Financial
Chronicle (New York, weekly) are worthy of mention, among others, as
periodicals which satisfactorily cover this field.
'For convenience in determining the cumulative effect of an advancing
secular trend at the rate of 4 per cent per annum, a table is appended:
papers.
Year
Per
cent.
Year
Per
cent.
153.94
Year
cent.
104.00
108.16
12
160.10
22
236.99
112.48
13
166.50
23
246.47
11
21
Per
227.88
116.98
14
173.16
24
256.33
121.66
15
180.01
25
266.58
277.25
324.34
126.53
16
187.30
131.59
17
194.79
136.85
18
202.58
142.33
19
210.68
26
27
28
29
148.02
20
219.11
30
10
To
288.34
299.87
311.86
production in 1900 should have been 148.02 per cent of the 1890
output, in 1910, 219.11 per cent of 1890, and in 1920, 324.34 per cent of 1890.
Likewise, production in 1910 should have been 148.02 per cent of that in 1900,
and in 1920, 219.11 per cent of 1900.
illustrate,
INDUSTRIAL BAROMETERS
CHART
91
VARIATION;
1903-1917*
300
UaI
/->^
v4 ;/c*i
}K
\h
i
^L
l^ =v
r\
\
I'i'OJ
/^
r-
y2o^S
A>
1505
r ^
A A/
1904
1905^
\^\
'
^-
V.
1906
1907
1906
1907
1908
'
A 7
-^ /
\
\i
y\i
1909
1910
1911
1303
/7foyt"frrtV7/
1904
,^
[^
roeA/ct/ on
1909
1908
1910
1911
1914
1913
1912
1913
1916
19(2
1913
19(4
9I5
(9W
(Percentages.)
+40
/i-c c/uc-//C/'7'CC rre
or
/^ /
y\
\
Ah
A1
-4C
1903
1904
\l
/
V\ rJ
ijfj
1903
1906
190/
1908
'me1^/flefTf
/ncn^tna/7 *<fne/a
\l
1909
\ A. A-
/y
r
J/JW/
1
si>
/\
\ A.
Nll
1910
1911
1912
I9IJ
1914
I9td
(Perceiitages.J
5,
published by the
BUSINESS FORECASTING
92
Likewise seasonal variation must be considered. Bituminous coal production is not constant throughout the year. The
output always increases during the winter months and decreases during the summer months. A weekly production of
9,000,000 tons in June reflects greater activity than 10,000,000
tons in November.
Iron and steel production have large seasonal variations.^
mon
That
facility
which
industrial
' "The
fact which stands out, of course, in all these investigations, is the
amazingly even character of this production growth, and how very slight is the
variation in the flow of goods from year to year throughout periods of wide
prosperity or deep depression; how slightly it was affected by the war, and how
little
relationship
given time."
it
Carl
p. 71.
The influence of secular trend and seasonal variation has been exceptionally
well illustrated in an article entitled "The Index of General Business Conditions" written by Prof. W. M. Persons and issued by the Harvard University
Committee on Economic Research. The production of pig iron in the United
States in March, 1904, was 1,447,000 tons; in February, 1908, 1,077,000 tons;
and in December, 1918, 3,434,000 tons. The problem is to determine which
On the basis of the secular
figures represent the greatest relative activity.
trend, the normal output in February, 1908, should have been 1,901,000 tons,
and in December, 1918, 2,932,000 tons. On this basis, the ratios of actual production to normal output were 95 per cent, 57 per cent, and 117 per cent, respecFurther correction must be made to allow for seasonal variation, as
tively.
three diflPerent months are involved. The ratios of average output for March,
February, and December are respectively 106, 94, and 100. Through subtracting the seasonal relatives of 106, 94 and 100 from the relatives 95, 57, and 117,
"The deviations
comparable differences of
11,
37, and +17 are found.
reveal the depression in March, 1904, the deep depression of February, 1908,
and the great activity of December, 1918."
INDUSTRIAL BAROMETERS
93
The most
successful
men
In business are
Is
production
founded though
is
And
it
may
when
rapidly developing
earnings
with
which industrial activity can be regulated, becomes a disadvantage rather than an advantage. The Inability of Industrial
producers to get and utilize a true perspective of the entire
business situation In order that a parallelism may be maintained between conditions of supply and demand contributes
materially to the alternate development of periods of extreme
prosperity and depression.
From a barometric viewpoint, industrial production is too
great or too small, jiot by comparison with productivity at
a preceding time, but in relationship to existing conditions
Industry should keep
throughout the commercial world.
pace with agriculture, with conditions abroad, and with the
money market. Irrespective of current earnings. Increased
in this
manner, the
facility
Industrial
earliest
the
indications
cycle.
As
Structural production.
"
Part
I,
Chapters II and
III.
new
BUSINESS FORECASTING
94
building operations are encouraged, although a natural tendency exists to wait until the bottom has been reached.
INDUSTRIAL BAROMETERS
o
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T3
BUSINESS FORECASTING
96
field
bridges, railroads, and tunnels for
example instead of simply building permits or contracts
awarded.
the problem of
duct has
and that
now been
to disturb the
normal equilibrium.
The whole
of the national
product does not greatly vary, but that of the several Industries may vary quite widely.
Now, In very large part, goods
are exchanged for goods and services for services; and If there
be overexpanslon in this line or that, there comes inevitably
overproduction in special lines, a period of crisis for these
Industries, unemployment, failures, and all the traditional
phenomena of lack of balance."^*
As Is shown In Table No. 31, some twenty-five oT the lead-
dozen more
will
special industries.
*
1,
p. 72.
INDUSTRIAL BAROMETERS
TABLE
97
= 100
sia
%>
11
^^
Items
..h
1^
1.
Pig iron
2.
Steel
3.
82.2
71.5
98.5
90.5
100.2
83.4
73.9
98.5
90.0
96.9
91.6
75.8
99.2
96.4
96.0
4.
Bituminous coal
Anthracite coal
92.6
94.3
89.4
85.1
77.7
5.
Copper
67.2
71.0
76.1
73.5
70.1
Tin deliveries
Cement
64.3
114.1
98.4
92.3
97.7
92.9
97.8
121.7
94.6
97.9
123.3
119.1
125.5
134.3
140.8
127.7
129.0
120.5
129.8
154.1
10.
Petroleum
Gas and fuel oil
Cotton consumption
90.7
91.7
97.1
96.1
88.7
11.
Wool consumption
110.1
119.1
125.7
105.5
68.5
165.1
120.2
144.7
91.7
78.5
119.3
109.2
113.1
95.1
97.0
6.
7.
8.
9.
12. Silk
13.
ingots
imports
Wheat
flour
slaughtered
105.1
104.0
107.0
97.9
92.5
15.
Swine slaughtered
115.0
108.3
115.0
120.7
115.5
16.
145.2
148.1
118.7
108.2
128.2
121.7
94.1
124.9
121.0
108.8
18.
Sheep slaughtered
Sugar refined
Tobacco, cigars, etc
93.4
106.7
113.8
106.4
93.2
19.
Rubber imports
114.7
157.7
222.0
130.1
130.5
20.
Wood
93.6
111.5
106.2
124.7
108.2
21.
Paper
Railway cars
113.5
118.7
125.5
131.0
132.2
181.6
103.2
52.7
37.7
40.5
59.8
30.5
26.2
43.2
52.9
73.3
73.4
56.9
36.1
33.9
122.5
124.2
132.7
131.9
140.1
106.0
102.7
108.4
98.6
97.6
121.5
117.1
112.8
108.2
118.2
103.0
97.1
108.8
104.8
117.6
95.5
98.6
102.7
101.9
98.8
117.5
113.0
98.8
92.2
95.9
179.0
199.1
152.4
117.3
37
.36
.32
.41
14. Cattle
17.
22.
23.
24.
25.
pulp
Locomotives
Building activity
Imports
Average
of
25
comparable
items
clearings, N. Y
Shares sold, N. Y. S.
Per cent firms failing
Exports
Foreign trade tonnage
Bank
89.6
.50
106.5
78.9
96.7
99.9
95.5
105.8
107.6
121.8
121.0
139.5
vol. XI,
No.
1,
p. 74.
BUSINESS FORECASTING
98
Up
volume
is
off
in the
order
in
shown
Table No. 31 had not started because of the desire of the
compilers to have the tabulation as comprehensive as possible
from the beginning. It is planned to compile these statistics
monthly and undoubtedly publication will begin in the near
probably by the time this book has left the press.
future
The report will prove of invaluable assistance in barometric
work.
"
T/ie
1,
p. 72.
Chapter VII
BAROMETERS OF MARKETING
retail sales.
Commodity prices and retail sales are naturconsidered on a basis of value, and commodity shipments
on a basis of volume. Foreign trade records give both value
and volume.
(4)
ally
COMMODITY PRICES
Commodity
prices.
As has been shown in an earlier chaphas become the most important term in commerce.
Men engage In business to gain profit, and profit is determined
by the relationship between prices. Prices are never constant.
At one time, a period of high prices exists, and, at another,
low prices prevail. All commodities are not affected similarly,
moreover, as there is a considerable lack of uniformity in the
manner in which prices change.
The measurement of average prices, i.e., the establishment
of a price level, is a problem of extreme difficulty. The ideal
solution would be to have a single number which would reflect the current price on all commodities and which would take
into consideration the relative importance of each commodity.
ter, price
99
BUSINESS FORECASTING
100
The
impracticable, as
is
readily appreciable.
The
would be
index numbers
in
work involved
community
securing a comaccomplishment.^
in
Bradstreet's index.
The
Bradstreet index
is
number
No. 33.
Department of Labor index. The Bureau of Labor Statistics of the Department of Labor compiles monthly an index
number of wholesale prices. Unlike the Bradstreet index number, that of the Department of Labor is on a percentage basis.
No.
173, p. 10.
*The United
States
for commodities.
BAROMETERS OF MARKETING
t^
t;
101
1
J:;
1890
PROSPBRITY
1891
1892
MAJOR CRISIS
jiaaa
B1
i
I
::0
1M4
DZPRSSSIOH
1895
1896
1897
RECOVERY
jaa.
1899
\
_lfiQX
1902
PROSPER I TV
/
\
O^
p6
::3
1903
1892
reet ICES
1904
1905
1
^
907
1908
CRISIS
J
DEPRESSION
S |S"
1906
= MAJOR
IS
~i
RECOVERY
1909
1910
JLsn
1912
PROSPERITY
19171
1914
191B
1916
\^
^^
1917
^^-^
i9ie
1918
HAJOR CRISIS
owJ
A.,
BUSINESS FORECASTING
102
TABLE
Year
Bradstreet's
1890
1891
1892
1893
1894
Department
7.5746
82
76
77
69
70
66
67
69
74
80
79
7.7769
7.5324
6.6846
1895.
6.4346
1896
1897
6.1159
5.9124
1898
1899
1900
1901
1902
1903
1904
1905
6.5713
8.0987
85
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
8.4176
88
8.9045
94
8.0094
91
97
99
95
101
100
100
7.2100
7.8839
7.8759
85
7.9364
85
7.9187
86
8.5153
8.9881
8.7129
9.1867
9.2115
8.9985
9.8530
101
11.8236
124
176
196
212
243
15.6385
18.7117
18.6642
18.8096
from 1890
to
of
Labor
81
a base.
The
present method
takes the year 1913 as the base period, and previous index
numbers have been revised in accordance. Average monthly
prices are taken rather than the price as of the first day.
used
index
in
is
the period
from 1890
'The December,
1920,
to
1920
is
shown
in
Monthly Labor
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BUSINESS FORECASTING
104
TABLE
'
1890
94
69
68
66
66
114
102
93
85
72
72
70
67
68
66
89
89
80
87
77
1895
1896
1897
1898
1899
60
54
58
61
62
74
67
1900
1901
1902
1903
1904
69
80
79
80
85
82
87
1905
1906
1907
1908
1909
77
86
91
78
84
89
94
99
97
104
98
87
90
93
91
88
100
99
108
100
99
96
98
100
98
84
82
89
100
96
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
73
81
75
85
85
97
103
93
101
100
103
105
122
189
220
234
218
91
91
88
78
91
71
88
90
83
68
67
91
86
82
80
80
79
82
88
62
91
58
71
61
71
62
65
56
61
71
108
71
89
93
96
88
80
78
106
98
97
76
82
84
88
89
97
98
97
96
97
69
69
73
96
94
96
100
96
88
77
80
80
98
85
113
94
97
92
97
120
94
92
93
89
99
100
87
101
101
102
101
103
100
101
100
100
97
101
104
100
93
97
94
126
128
148
101
114
159
176
181
208
124
198
189
239
261
302
119
175
163
173
238
181
151
210
236
vol. XII,
No.
81
92
92
63
92
105
91
:|
72
72
64
73
90
92
77
80
94
103
61
67
69
62
78
75
75
79
82
75
68
73
66
67
59
76
by Groups of Commodities*
1891
1892
1893
1894
71
to 1920,
161
192
221
179
186
308
210
62
82
76
77
69
70
66
67
69
74
91
80
85
74
90
92
94
73
94
86
71
95
85
74
80
78
77
97
88
101
94
97
109
91
79
85
97
80
85
91
100
99
116
104
95
101
101
100
100
100
99
99
120
101
155
115
144
99
99
124
196
193
176
196
236
366
217
236
243
212
2, p. 45.
Price fluctuations.
Rising prices signify a period of increasing business activity and lowering prices indicate a period
Although the manner in which prices change,
of dullness.
BAROMETERS OF MARKETING
105
-\
1890
PROSPSBIIT
1691
}.892
1IA.JDB
CRISIS >1Q9?
:^a94
HI
/
i;
DKPSSSSIOH 1896
/e
ia9&
^897
RBCOTEBY
1-
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1699
1900
1901
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1907
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1908
1909
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1912
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1914
1915
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1916
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1919
*'--.,
1920
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s
t-
BUSINESS FORECASTING
106
1890
PBOSPBBITT
1891
MAJPR CRISIS
1324
CEPRSSSIOH
1891
lasf
laaz
BSCOTBBT
laaa
1622
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1202
PBOSPEBITY
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BKQTSH?
1229
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1212
1914
PBOSPERITY
1915
1918
1212
lltJOa
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n
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DCTRRSSION
BAROMETERS OF MARKETING
-
fe
107
_lQ2fl
PBOSPERIIY
1893
1
1892
UIJDT? CRTSXS
DEPBBSSIOB
jLflsa
1894
//
i
1895
1896
1897
1898
\
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1899
1900
1901
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1909
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1910
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1911
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1913
1914
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1919
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1919
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^^.
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....
108
BUSINESS FORECASTING
BAROMETERS OF MARKETING
109
no
BUSINESS FORECASTING
gS!8^SS88J
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PB03PKBITT
1891
1692
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1
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1896
1
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1897
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1898
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1991
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11
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1919
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BAROMETERS OF MARKETING
g
111
i
1890
PROSPERITY
3.891
/'
1892
=
MAJOR CRISIS
laaa
/
1894
II
1895.
1896
1897
EECOYERY
1898
B
g
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1900
1901
190?
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112
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1900
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1901
I
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1909
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1914
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1918
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I
1
BAROMETERS OF MARKETING
a third
113
is found in the
This is clearly
No. 34.
During the period from 1896 to 1913, a gradually rising
price movement was in progress throughout the United States.
The index number rose from 66 In the former to 100 In the
But this appreciation was not uniform as to time
latter year.
Indicated In Table
or to commodities.
and 1911
advanced
a decline occurred.
During
1901,
1905, 1908,
The
Its
The
maximum
In
May
1920
prices
BUSINESS FORECASTING
114
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to to so
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BAROMETERS OF MARKETING
the last of
the
to change,
all
115
affected until
summer of 1921.
The
able fall.
"Business men should face the facts. To talk reverently of 1913-1914 prices
speak a dead language today. Price recessions have been insignificant.
The reason is that we are on a new high-price level which will be found a
stubborn reality." Prof. Irving Fisher in The American Re'vieiv of Revieivs,
June, 1919, vol. LIX, No. 6, p. 598.
"If the Federal Reserve Board succeeds in checking the speculative movement
there is prospect of a gradual improvement in production and a fairly stable
Prof. Wesley C. Mitchell in Bankers Statistics Corlevel of prices in 1920."
poration Weekly Service, February 10, 1920, vol. I, No. 17, sec. 2, p. 6.
"With the general conclusion that we are not likely to witness any considerable fall in the general level of prices in the immediate future, I find myself in
*
is to
substantial accord."
November.
Prof. H. G. Moulton
1919. vol.
XXVII, No.
9, p.
in
782.
The Journal
of Political
Economy,
BUSINESS FORECASTING
116
TABLE
Farm
Year
1890
1891
1892
1893
1894
Plus
Plus
1900
1901
1902
1903
1904
Plus
Minus
Minus 4
Plus
Plus 1
Plus 2
Plus 5
Plus 7
Plus 4
Plus 8
Plus 6
Minus
No change
Plus
Minus
Minus
No change
Minus
Plus 12
Plus 6
Plus 6
Plus
1915
1916
1917
1918
1919
1920
Plus
Plus
Plus
Plus
Plus
Plus 2
Minus 4
Minus
Plus 6
Minus
No change
Plus
Plus
Plus
Plus
Plus
Plus
17
67
51
14
Minus
10
Minus
Plus
Plus 3
Plus 6
Plus 1
Plus 7
1910
1911
1912
1913
1914
Plus 6
Minus
1905
1906
1907
1908
1909
Plus 4
Plus 3
Plus 1
Plus
Minus
Minus
Minus
Plus
Plus
Minus
1895
1896
1897
1898
1899.
All commodities
products
16
23
52
20
16
29
When
the trend
of
affected, primarily
change
in
prices
changes,
i.e.,
named,
is
always significant
of a change
raw materials
business conditions.
prices in general de-
in
conditions, commodity
pend chiefly upon the prices of farm products which
pend upon the harvests.
Under normal
in
turn de-
BAROMETERS OF MARKETING
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t^.
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9
::::::::::::
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-^
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>>
117
BUSINESS FORECASTING
118
COMMODITY SHIPMENTS
Transportation of merchandise. The volume of merchanwhich is being transported by the steam railroads of the
United States affords a serviceable criterion for measuring
business activity.
Steamships on inland waterways and coastdise
The number
cars.
when
busi-
is
number of
idle cars, as is shown in the decline from a sur327,084 in April, 1915, to a shortage of 138,102 in
March, 1918, and from a surplus of 473,080 in March, 1919,
to a shortage of 124,226 in August, 1920, indicated increasing
in the
plus of
activity.
dependent of
traffic conditions.
BAROMETERS OF MARKETING
119
BUSINESS FORECASTING
120
Car loadings. The second method of measuring the volof commodity shipments is through the number of freight
Unfortucars which are being loaded from week to week.
ume
nately this information has been compiled but for a short time
and its use for comparative purposes is therefore limited.
Table No. 38 shows the weekly car loadings for the principal
United States railroads for the years 1919 and 1920. The
inactivity which prevailed during the early months of 1919
following the armistice
is
The
than 700,000.
TABLE
No. 38.
effect
of the
Jan.
Feb.
is
less
evidenced in the
JFeei
inding
new crops
RAIL-
1919-1920*
Week
IQ20
1919
830,000
723,000
ending
July
iq20
Iqiq
839,000
14
840,000
758,000
757,000
743,000
809,000
21
804,000
734,000
15
28
803,000
718,000
22
ZV
923,000
915,000
909,000
914,000
914,000
762,000
692,000
872,000
Aug.
902,000
11
786,000
687,000
18
772,000
700,000
12
942,000
962,000
25
783,000
666,000
19
964,000
832,000
913,000
26
985,000
951,000
Mar. 4
811,000
675,000
11
819,000
855,000
947,000
904,000
18
699,000
872,000
946,000
25
900,000
713,000
16
23
30
983,000
994,000
994,000
987,000
975,000
957,000
1,009,000
1,005,000
982,000
972,000
1,010,000
977,000
973,000
935,000
Apr.
May
858,000
688,000
801,000
711,000
15
601,000
706,000
22
29
717,000
715,000
800,000
752,000
843,000
13
843,000
862,000
20
27
June
As
tion
701,000
898,000
10
788,000
878,000
17
869,000
24
869,000
Sept.
Oct.
7
14
21
28
753,000
739,000
Nov. 4
910,000
826,000
777,000
11
919,000
808,000
763,000
776,000
807,000
807,000
845,000
Dec.
18
880,000
854,000
25
797,000
739,000
23
872,000
834,000
796,000
639.000
837,000
761,000
806,000
684,000
30
598,000
745,000
16
compiled by the Car Service Division of the American Railway Associaand reported in the Railivay Age.
BAROMETERS OF MARKETING
121
FOREIGN TRADE
New
conditions in foreign trade. The European war exupon foreign trade, not only of the
Age
is
the current
Commodities
Coke
May
28,
1921,
Iq2I
iq2o
46,337
27,518
33,038
35,523
28,677
164,870
174,612
28,624
153,642
igig
5,605
11,680
Forest products
50,277
62,247
60,545
Ore
Merchandise
28,673
69,426
54,247
215,095
150,595
Miscellaneous
248,862
367,932
431,180
787,237
898,207
763,761
Total
An
BUSINESS FORECASTING
122
During the fifteen years immediately preceding the European War, the average excess of merchandise exports over imports was about $500,000,000. During
the same period invisible debit itenns approximated the same figures as is shown
in the
appended tabulation:
Shipping charges
Remittances by foreign nationals in United States
Expenditures of American tourists abroad
Insurance and miscellaneous
$500,000,000
Total
"War
$175,000,000
25,000,000
125,000,000
150,000,000
25,000,000
p. 72.
'The largest single item of invisible trade is interest charges. American investments abroad now exceed $15,000,000,000 which alone creates an it.tcrest
Chase Economic
credit of about $750,000,000 annually to the United States. "The
Bulletin," vol. I, No. 1, p. 3.
....
BAROMETERS OF MARKETING
TABLE
123
1867-1920
Excess of
Year
1867
1868
1869
1870
1871
1872
1873
1874
1875
1876
1877
1878
1879
1880
1881
1882
1883
1884
1885
1886
1887
1888
1889
1890
1891
1892
1893
1894
1895
1896
1897
1898
1899
1900
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
Imports
371
368
438
461
573
655
595
562
503
427
480
431
513
696
670
752
687
629
587
663
708
725
770
823
Exports
310
281
337
Excess of
imports
exports
61
....
86
....
101
403
460
468
....
567
569
510
590
620
737
765
889
833
767
795
749
688
713
715
691
727
857
970
938
875
825
824
....
57
112
187
27
1,005
324
357
620
476
648
584
391
489
415
447
477
500
636
252
303
560
581
691
324
828
840
776
676
801
681
742
634
798
829
880
969
995
1,484
1,035
1,451
1,179
1,626
1,099
1,255
1,275
1,477
1,465
1,360
1,320
1,798
1,423
1,923
1,116
1,752
1,475
1,728
1,562
1,866
1,532
2,092
1,818
2,399
....
. .
7
163
139
305
251
192
163
15
108
120
100
49
6
33
....
56
34
142
97
99
148
23
1,792
2,484
1,789
3,113
1,778
3,554
5,482
1,776
2,391
2,952
6,233
3,281
3,031
6,149
3,117
3,904
7,920
4,016
5,279
8,228
2,949
3,091
...
124
BUSINESS FORECASTING
<
BAROMETERS OF MARKETING
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125
BUSINESS FORECASTING
126
payment of American
credits
advance without
Export and import figures have not proved an exceptiongood barometer of domestic business conditions. As is
shown in Table No. 40, the value of exports for the last six
months of 1920 was substantially greater than in the corresponding period of 1919 despite the fact that business condially
TABLE
GRAND
DIVISIONS,
IQ^S
1920
EUROPE
Exports
Imports
Excess of exports
$1,499,000,000
$4,466,000,000
864,000,000
1,227,000,000
$635,000,000
$3,239,000,000
NORTH AMERICA
Exports
Imports
Excess of exports
$601,000,000
389,000,000
$1,929,000,000
$212,000,000
$266,000,000
1,663,000,000
SOUTH AMERICA
Imports
Exports
Excess of imports
ASIA
$198,000,000
146,000,000
$761,000,000
$52,000,000
$138,000,000
623,000,000
AND OCEANIA
Imports
Exports
Excess of imports
$316,000,000
207,000,000
$1,476,000,000
$109,000,000
$433,000,000
$28,000,000
23,000,000
$165,000,000
150,000,000
$5,000,000
$15,000,000
1,043,000,000
AFRICA
Exports
Imports
Excess of exports
BAROMETERS OF MARKETING
127
were much better in 1919. Exports did not fall off until
February of 1921, almost an entire year after the downward
tlons
TABLE
No. 42.LEADING
AND RANKING,
1918-1919-1920*
1920
Value
Article
Cotton (raw)
Iron and steel (mfrs.)
Breadstuffs
Oils
products.
Cotton (manufactured)
Coal
Automobiles
Tobacco
Leather
Wood
Copper
Chemicals
machinery
IQ19
Rank
Value
JQ18
Rank
Value
Rank
1,136
1,137
674
1,112
968
1,035
1,079
920
801
608
544
444
1,160
373
941
402
349
298
274
273
119
151
513
190
10
186
133
168
13
181
14
107
11
96
795
12
303
91
13
11
136
10
87
14
12
121
13
200
133
11
165
10
101
14
89
17
59
15
Sugar
95
15
114
15
27
21
Paper
Rubber (mfrs.)
Cars (excl. autos)
Fruits and nuts
89
16
86
18
54
17
85
17
53
19
31
20
84
84
18
110
126
16
55
16
19
12
32
18
Explosives
56
20
28
23
243
46
44
21
21
32
19
22
36
23
Naval
34
24
31
32
25
23
20
25
22
24
19
Fertilizer
41
47
20
Electrical
Agricultural implements
Wool
stores
Furs
*
...
22
4
10
11
States,
BUSINESS FORECASTING
128
The
is
shown
afin
Table No. 42 which gives the value and ranking of the principal articles of American exportation.
Raw cotton, iron and
steel manufactures, breadstuffs, oils, and meat and dairy products, comprise over 50 per cent of the total exports in value.
The exports which are of greatest significance from the
standpoint of industrial activity are those of manufactured
Not only is the margin of profit greater on this
products.
class, but the production affords employment at high wages
to American labor. Table No. 43 shows the relationship between the value of manufactured products exported and total
exports for the calendar years 1910 to 1920. The value of
manufactured products for the period averaged 67.08 per cent,
or slightly more than two-thirds of the
TABLE
total.
Total domestic
Percentage of
manufactures
Year
exports
Manufactures
1910
$1,829,022,000
$1,083,680,000
59.27
1911
2,058,413,000
1,275,062,000
61.94
1912
2,362,696,000
1,426,556,000
60.38
1913
2,448,284,000
1,501,721,000
61.34
1914
2,071,057,000
1,282,744,000
61.94
1915
1916
1917
1918
1919
3,493,230,000
2,341,366,000
67.03
5,422,642,000
4,185,663,000
77.20
6,169,617,000
4,827,027,000
78.26
6,047,874,000
4,528,331,000
74.88
7,749,815,000
5,448,366,000
70.30
1920
8,080,480,000
5,280,252,000
65.34
Compiled from
Effect
upon domestic
industry.
The
p.
474.
relationship of for-
BAROMETERS OF MARKETING
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*
BUSINESS FORECASTING
130
Merchandise imports.
monthly summary of the merchandise imports of the United States for the period from
TABLE
No. 45.LEADING
AND RANKING,
1918-1919-1920*
IQI9
1920
Rank
Value
Article
Sugar
Value
IQ18
Rank
Rank
Value
1,017
394
242
376
275
395
221
123
10
81
13
252
248
99
149
261
221
Rubber
Hides and skins
243
306
234
176
108
226
Fibers
Chemicals
126
168
Wood
211
209
111
11
184
10
235
98
273
10
Wool
Oils
181
11
164
BreadstuflFs
125
12
50
22
116
13
95
13
Seeds
102
14
69
16
Tobacco
97
15
86
14
140
66
74
45
60
Paper
84
84
16
53
20
42
19
17
69
15
32
21
75
18
105
12
24
73
19
50
21
93
25
12
67
20
62
17
97
11
64
54
21
37
24
61
16
Cocoa
22
57
19
37
20
Fertilizer
51
23
11
..
50
24
25
26
4
24
23
32
22
the
United
Silk
Cotton
CoflFee
Furs
Precious stones
Tin
Copper
Meat products
40
40
of Foreign
Commerce of
7
15
14
18
17
December, 1920.
Value of manufactures
stract of the
in
"Statistical
Ab-
p.
of
1920, p. 784.
in fiscal
The
slight dis-
BAROMETERS OF MARKETING
131
made
in the
to
month
affords a
Balance of trade.
is
is
means of
develop-
known
as the balance
United States which appears in Table No. 39, a detailed statement of the balances by months during the period from 1911
While it would be imto 1920 is given in Table No. 46.
practicable to expect that total exports and total Imports should
always be equal, yet there
is
no gainsaying the
Ex-
economic
folly
abroad.
sell
abroad unless
The enormous
it Is
It
is
also willing to
buy
BUSINESS FORECASTING
132
VH W^
0\
O
O t^
M
o\^ OO^ VO
oT
fNJ
S
N
*-l
*^ ^ ^
^
oo tCiX" ^
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t^ 0\
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l^
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00 ra
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cvj
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to u^ r>
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t>^
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NO
to
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to
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tj^
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ON
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tC
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to >0 OO OO
^ 00
1^
t>^ to
0^
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t^ u^
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to
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n^
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O
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o^
NO t^
^ o. ^. CM On O^
n On NO CM
t^ NO NO ^H
CM CM CM oo
T^
v^
oT o"
u^ On o
I-"
On to OO
t^ ON CM
u^ OO to OO
NO
vo v
0\ r^
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'I-
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t^ t-^
to
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no"
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to
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s
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**
ZQ
BAROMETERS OF MARKETING
tures.
Moreover,
drop
in
133
demand
tic
for
as well as the
000
in
RETAIL SALES
of exports
EXPORTS
Raiv
Grand total
Year
materials
Producers'
goods
Consumers'
goods
1913
1919
100.0
100.0
100.0
100.0
88.9
154.7
188.5
118.6
1920
92.2
142.6
137.9
107.7
Grand total
exports
IMF'ORTS
Raw
Producers'
Year
materials
goods
Consumers'
goods
1913
1919
100.0
100.0
100.0
157.5
193.0
161.4
171.1
1920
135.2
227.3
155.4
171.7
imports
100.0
BUSINESS FORECASTING
134
per
cent.^*
Retail purchases represent the purchasing power
of the people which in turn represents their earning power or
productivity.
Experience has shown that increased production gives an increased command over the articles of produc-
which
tion
tunately,
is
volume of
is
utilized
almost immediately.
a negligible factor
when income
Saving, unfor-
The
increases.
The volume
tive figures
many
of
sales.
The
compilation
difficulties.
The number
of retail stores
of
representa-
United
sales ranges
from
recently,
Board began
of retail sales.
The Fed-
1919.
districts
Food
38.2
Clothing
16.6
Housing
3.4
5.3
5.1
21.3
Miscellaneous
100.0
Total
BAROMETERS OF MARKETING
135
TABLE
(Percentage of increase)
Dist.
and year.
Feb.
Jan.
Boston:
1921
1.5
1920....
34.8
Mar.
Apr.
May
June
Aug.
July
Sept.
Oct.
Nov. Dec.
1.
2.
6.5
18.3
37.5
1.0
4.6
1.5
New Y orlc:
5.3
1921
1920....
Philade iphia:
3.1
1921
22.2
1920....
64.8
3.
3.8
17 6
Clevela nd:
1921
3.6
4.
5.
5.4
1920....
9.0
1.4
.5
15.8
.4
12.4
.4
.8
45.5
18.4
2.7
23.1
.7
.9
12.3 4.5
28^0
19.9
11.4
6.2 11.6
1.6
10.9 15.4
.6
28.4
24.4
15.9
3.6
34.3
23.8
22.6 15.2
15.8
8.5
6.1
14.7
31.5
29.9
21.4
20.9
15.7
12.4 13.1
4.9
3.0
7.5
23.4
31.0
24.3
11.6
1920....
St.
Lou
51.7
is:
-3.8 3.1
1921
1920....
Minnea
65.2
.7
33.3
59.6
41.2
33.2 28.6
8.3 17.6
9.6
10.5 10.8
5.3
49.7
20.8 11.8
polis:
1921
1920....
10.
20.7
Chicago
1921.
9.
18.5
Atlanta
1920....
8.
8.6
14.2
1921
7.
Richmo nd:
1921
6.
6.4
28.6
1920....
1.8
37.5
1.9 4.5
Kansa
1920....
Dallas
1921.
4.3
11.8
11.6
.3
2.9
2.9
.5
9.9 7.8
1.9
9.2
5.1
16.0 12.7
-2.9
8.2 11.3
4.3
8.8
City:
-11.6
1921
17.0
4.1
t
19.6
10.9
12.9
14.1
11.
1920....
12.
San F rancisc
t
o:
14.3 2.4
1921
1920....
51.7
tes:t
31.1
X
.6
37.8
t
25.6 12.4
25.9
31.2
27.8
21.2
21.7 14.5
to
August, 1920.
BUSINESS FORECASTING
136
year.'^
figures
in
a greater extent^^
less.
meager
The
marked falling-off
trend of the preceding months and it
April, 1920,
the
statistics avail-
showed
in
is
Retail sales in
comparison with
significant that
it
was about
this
"The number
of stores
which reported
was
as follows:
Number
District
1.
Boston
2.
New York
3.
Philadelphia
of stores
24
42
47
4.
Cleveland
15
5.
Richmond
25
6.
Atlanta
19
7.
Chicago
20
Louis
11
8.
St.
9.
Minneapolis
17
10.
Kansas City
15
11.
Dallas
19
12.
San Francisco
29
Total
283
"The index number of retail food prices in the United States in December,
a decline of 9.6 per cent from the index number of 197 in
1920, was 178
December, 1919.Monthly Labor Revie<w, vol. XII, No. 2, p. 21.
Chapter VIII
Closely allied with statisof production and marketing are those which reflect the
conditions of labor. Labor in this sense requires a broad interpretation as it embraces all who work in the service of
for
others for a fixed compensation. The problem of labor
labor conditions seem destined always to remain the major
problem in economics and to be at the heart of all the great
tics
world is
is
inevitable,
able value.
EMPLOYMENT
The problem of employment. The number of persons engaged in gainful occupations in the United States in 1910 was
38,167,000 of which number 8,075,772 were female.' As the
employment difficulties in agriculture concern a shortage
rather than a surplus of workers, the number engaged directly
in that occupation should be deducted from the aggregate.
*
p. 283.
BUSINESS FORECASTING
138
The number
engaged
directly
In
agriculture
In
1910 was
Under
serious.
employment.
slight
drastic results.
no
'
p. 798.
*The percentage of population gain during the decade from 1910 to 1920 was
14.9.
The application of this percentage to the number of industrial workers
in
1910
*It
25,507,797would
is
fully appreciated
"normal" conditions
do
in
the United
States
as
existed
in
1912
for
instance
not
signify
full-time
139
Iron and
steel
Automobile manufacturing
Car building and repairing
Cotton manufacturing
Cotton finishing
Hosiery and underwear
compared ivith
January, ig2i
February, jq20
Per cent
Per cent
-}- 0.8
24.2
-\-
\.Z
12.8
+17.8
-fl2.9
-j-20.8
Woolen
+42.0
Silk
+3.9
+21.1
February, IQ2I
compared ivith
+0.2
8.4
3.1
3.3
2.9
16.0
44.2
41.3
16.6
0.1
35.1
21.0
26.6
36.3
25.1
10.0
7.5
2.0
February, 1921, statements illustrates how employment tenmay be judged. In each industry, the number of
workers employed in February, 1921, was less than in FebIn automobile manufacturing, textiles, and
ruary, 1920.
leather manufacturing, the decrease was over 33 1-3 per cent.
But in ten out of the fourteen industries the number of workers
in February, 1921, exceeded that in January, 1921, the preThis would clearly indicate that industrial
ceding month.
conditions were recovering from the depression that was so
evident in January.^
Employment conditions as a business barometer. The
largest difficulty in connection with the use of employment
dencies
' In December, 1920, the United States Department of Labor began the organization of an industrial employment survey of the United States. Monthly bulletins are issued under the title of "Industrial Employment Survey Bulletin."
in the
BUSINESS FORECASTING
140
conditions as a business barometer has been in the procurement of reliable statistics. This difficulty is now being ob-
EMPLOYMENT
IN MAY, 1921
Relative
iveight
per cent
Amount
of
decrease
Industry
Tobacco manufacture
Miscellaneous industries
employed
employed
to total
1,542
5.5
1.7
15,355
4.9
18.2
Lumber
Iron and steel
Per cent of
decrease from
April 30, ig2i
682
2.9
1.4
8,781
2.5
21.9
915
105
0.7
7.9
0.1
4.8
0.004
4.7
listed
INDUSTRIES REPORTING
AN INCREASE
IN
EMPLOYMENT
IN MAY, 1921
Relative
Amount of
Per cent of
increase from
increase
Industry
...
Textiles
Stone, clay and glass
Liquors and beverages
Paper and printing
Total increase
in
3.7
4.3
3.0
6,610
3.8
11.5
6,606
2.7
16.1
276
2.0
0.9
31
1.9
0.1
223
0^4
3.2
14 industries as
7,211
listed
Net decrease
January 1
8.4
1,942
20,172
in
to total
employed
4,484
7 industries as
listed
Net decrease
weight
per cent
employed
0.45
in 14 industries since
54,596
3.3
141
WAGES
The
trend of
fers materially
a tendency
which
dif-
indicia of
tions
is
case,
however, as
in a period of inactivity is
obliged to accept reductions.
In the intervening periods
comprising the theoretical normal times ^wage scales remain
study of the index number of the average
fairly stable.
wages per hour of labor in the United States during the
TABLE
No. 49.INDEX
Index
No.
Year
1840....
1841....
1842....
1843....
1844.
1845....
1846....
1847....
1848....
1849....
1850....
1851....
1852....
1853....
1854....
1855....
1856....
1857....
1858....
1859....
....
33
....
34
....
33
....
33
....
32
....
33
...
....
34
34
....
35
....
36
....
35
....
34
....
35
....
35
....
37
....
38
....
39
.... 40
....
39
....
39
Year
I860....
1861....
1862....
1863....
1864....
1865....
1866....
1867....
1868....
1869....
1870....
1871....
1872....
1873....
1874....
1875....
1876....
1877....
1878....
1879....
Index
No.
....
39
....
40
....
41
.... 44
....
50
....
58
....
61
....
63
....
65
....
66
....
67
....
68
....
69
69
67
67
64
61
60
59
....
....
....
....
....
....
....
= 100)
Index
No.
Year
1880....
1881....
1882....
1883....
1884....
1885....
1886....
1887....
1888....
1889....
1890....
1891....
1892....
1893....
1894....
1895....
1896....
1897....
1898....
1899....
....
60
...
62
...
63
...
...
...
64
64
64
64
67
67
....
....
....
68
...
69
....
69
...
69
....
69
...
67
...
68
69
69
.... 69
.... 70
.
...
...
2, p. 74.
1840-1920*
Inde
No,
Year
1900
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
....
.
....
.
...
.
85
89
89
90
93
...
95
...
97
100
102
103
111
128
162
184
...
234
...
...
74
77
80
80
82
...
....
73
...
...
BUSINESS FORECASTING
142
in
Indi-
nomena
wages tends
advantages and disadvantages which changing economic conA period of business activity is accompanied by higher prices and larger profits in which labor
usually shares only after the period is well developed. The
stage of retrogression which follows a period of activity inditions bring forth.
wage
reductions
In
in
prices.
ward movement of
from 1899
to
143
PRICES
(1913
= 100)
Wholesale
JVliolesale
Year
Wage:
prices
Year
Wages
prices
1890
1891
1892
1893
1894
69
81
82
69
76
77
69
82
85
89
89
90
85
69
1905
1906
1907
1908
1909
70
66
67
69
74
1910
1911..
1912
1913
1914
74
80
79
77
85
80
85
80
86
1915
1916
1917
1918
1919
1920
1895
1896
1897
1898
1899
1900
1901
1902
1903
1904
* Compiled from
69
67
68
69
69
69
70
73
....
8S
94
91
97
93
95
99
95
97
100
102
101
100
100
103
101
Ill
124
128
162
184
176
196
212
243
234
and
74.
wages
to but 89.
In 1908, the year following the crisis oi
1907, prices fell to 91 but wages remained at 89. By 1911,
however, prices had advanced to 99 while wages had increased
The period from 1913 to 1915 which marked
to only 93.
the opening of the World War showed that wages advanced from 100 to 103 while prices had increased from
1 00 to but 101.
By 1 9 1 7, however, prices had increased to 1 76
while wages had advanced to only 128. By 1920 wages were
rapidly overtaking prices as the respective index numbers
of 234 and 243 indicate. In January, 1921, prices had fallen
to 177, but wages were over 200, thus substantiating the
accepted belief that in the downward swing of the cycle wages
Wages
by reason of new economic conditions. In a period of retrogression, wages lag behind the general downward trend because of the resistance the workers offer to the loss of
advantages gained during the period of activity.
The trend of wages has its largest significance in a period
BUSINESS FORECASTING
144
::
;:
;::
1fi90
'.
PROSPBRITY
IflOl
/
1892
= *^cH?sis
in9i^
/
1
HoSPRBSSIOH
inai
1895
laiA.
1892
RECOVERY
P
^^
5
s
\
1B9,
^
1900
^99^
PROSPER ITT
i9n?
\'
6
07
;90'
1890
>996
WHOLBSALE
\\
=
=
H
i
1920
\9<K
MAJOR
CRISIS
PRIC
IW7
DEPRESS lOH
1908
>
f
^
g
RECOVERY
1909
1924
i9;i
V\
mn
\
191.1
PROSPERITY
I
3
914
il
191?
191f
19J'3
1919
1919
"JS!!!.
JiSii
-"^-^
.^
..^
>
x>
^^
1
1
145
Inactivity.
readjustments are necessary, quite apart from an actual improvement in business conditions. Any tendency on the part
of wages to increase at such a time Is an indication that the
period of recovery Is fairly close at hand.
INDUSTRIAL CONTROVERSIES
BUSINESS FORECASTING
146
years
the
"cost-plus"
of
contracts
the
trial
industry
is
An
increase in the
number
profits,
due to
cycle.
Narrower margins of
And
The practical
end of the so-called period of prosperity.
absence of controversies during periods of depression and
recovery, however, prevents the use of this factor as a criterion of when depression ends and recovery begins.
MIGRATION
international
of migration.
movements of
covers
peoples.
the
aliens
the
flow
States, immigration
the
overshadows the significance of
This must naturally be so in any country similar to this
flow.
Immigration
nation which is still in the development stage.
brings a multitude of problems, social and otherwise, but the
purpose of the present volume limits the discussion to the
economic aspect.
From
gration
an industrial standpoint, the chief interest in immiin the fact that herein is the great source of
lies
the Journal of Commerce (N. Y.) on December 2, 1920, estimated the number
The German estimate was
of world strikers during the period at 8,977,798.
1,866,358; Italy, 1,781,250; France, 1,186,670; Great Britain, 1,117,040; the
United States, 958,700; Spain, 724,700; Australia, 303,400; and Argentina,
61,100.
147
-......
1690
PROaPBRIW
= MAJOR
^\
1691
1692
CRISIS
1893.
^^^
1694
|lIBPRX3SI05
IMS.
lftS7
RBcovxmr
mofl
lasB
looa
1901
\\
1902
PROaPSRITY
\\
lOOS
E
s g
o S
\
/
\ \,
lOAA
190ft
lUJOR CRISIS
1907
1
1
W o
1
\^
nSPRBSSIOlI
1909
.^
/"
1911
/
1913
PHOSPBRITY
1914
_,
Ifl-lfi
f"^
1919
UAJOR CRISIS
.last
i"
'in
leofl
RBCOVIRY
_iaifl
/
V
148
BUSINESS FORECASTING
is
continually in
demand
in this country.
immigrant labor always remained unskilled, less apprehension might be felt by domestic labor which is chiefly skilled.
But with the development of machinery and the natural aptitude of many aliens to grasp mechanical processes, the unskilled immigrant of to-day becomes to-morrow a worthy
If
depressions of the past. The depression of 1920 followed five years during which immigration had practically
The increase in the number of immigrants prior to
ceased.
trial
UNITED
No. 51. IMMIGRATION INTO
(fiscal years ended June 30)
TABLE
STATES,
149
1851-1920*
Year
Arrivals
Year
Arrivals
1851
379,466
1852
1853
1854
1855
371,603
1886
1887
1888
1889
1890
334,203
490,109
546,889
444,427
1856
1857
1858
1859
1860
195,857
112,123
1891
1892
1893
1894
1895
560,319
623,084
502,917
314,467
279,948
1861
1862
142,877
1863
132,925
1864
1865
191,114
180,339
1896
1897
1898
1899
1900
343,267
230,832
229,299
311,715
448,572
1866
1867
1868
1869
1870
332,557
303,104
1901
1902
1903
1904
1905
487,918
648,743
857,046
1871
1872
1873
321,350
404,806
459,803
313,339
1874
1875
1876
1877
1878
1879
1880
1881
1882
1883
1884
1885
*
368,645
427,833
200,877
191,942
129,571
133,143
72,183
138,840
352,768
387,203
455,302
812,870
1,026,499
1906
1907
1908
1909
1910
1,100,735
878,587
138,469
1911
1912
1913
177,826
457,257
1914
1915
1,218,480
669,431
1916
1917
1918
1919
1920
1921
298,826
295,403
110,618
141,132
430,001
805,228
227,498
169,986
141,857
788,992
603,322
518,592
395,346
1,285,349
782,870
751,786
1,041,570
838,172
1,197,892
.
326,700
op. p. 277.
Other years of depression was more likely an effect of changing conditions than a cause, a belief which is substantiated
by the decrease in arrivals during the years Immediately
following.
But apart from the records of the past, the use of Immigration statistics as a business barometer In the future Is to
BUSINESS FORECASTING
150
'
Under
May
19,
be admitted to this country during the fiscal year which will end on June 30,
1922, is limited to 3 per cent of the nationals of each country who were here in
1910. Under this restriction the maximum number of persons who will be permitted to land from the various countries in Europe and Turkey in Asia is
estimated at 355,461. The Commercial and Financial Chronicle (N. Y.), vol.
112,
No. 2905,
p. 801.
Chapter IX
is
mone-
CORPORATE EARNINGS
The information
available.
The
Promptness
Is
information which
is
far
from
Is
satisfac-
Reports of individual corporate earnings are usually rendered long after the
period covered has terminated, and by that time the figures
Is
have
militate against
ments, and cause the average company to compile a statement of profit, at least for public information, but once a
It ordinarily takes from one to three months to preyear.
pare this annual statement, which means that profits earned
during the late winter and spring and summer of one year
are not made public until February or March of the followAnnual corporate earnings statements therefore
ing year.
do not reflect accurately business profits as they are when
fiscal year which ended on June 30, 1920, a total of 319,628 corpora"Annual Report of the
paid taxes to the United States Government.
Commissioner of Internal Revenue," 1920, p. 105.
*In the
tions
151
152
BUSINESS FORECASTING
the statements are issued, but as they were during the preMoreover, annual income reports are particuceding year.
larly unsatisfactory for barometric purposes because profits
arc generally reported for the entire year and no method is
afforded of determining the trend in profits during the year.
The year 1920 was notable in this respect. The first six
months were unusually active and the last six decidedly dull
As a result the earnings statements prein most industries.
sented a hodge-podge of little barometric significance.
Fortunately this shortcoming does not hold good for all
The railroads and the public utility companies in general are required to file monthly statements of
gross and net revenue with the various Federal and State
commissions. Certain of the industrial companies issue quarterly statements of earnings which are especially valuable as
corporations.
barometers.
Railroad earnings. The monthly reports of the gross and
net earnings of the American railroads afford a double criterion
for judging business conditions. The gross earnings serve as
an indication of the business activity of the nation although
frequent changes in rates prevent the ready comparison of
corresponding periods. As is discussed previously, however,
records of car loadings and idle cars are better indicia for this
purpose.
The net earnings, i.e., the gross earnings less the
operating expenses but before the payment of interest charges,
how the prosperity of the railroad industry, and it is with
net earnings that the present discussion is concerned.
With the single exception of agriculture, railroading engages
the services of the largest number of workers in the United
States.*
Moreover, the railroad companies are the largest
single class of purchasers of American products.
The statement has been made that the country is never any more prosperous than the railroads. That a large element of truth is
contained in this statement is shown by the dependence, direct
and indirect, placed upon railroad prosperity throughout the
country.
If the roads are not prospering, the wages of the
employees must be adversely affected and a considerable degree
of purchasing power is curtailed. If earnings are low, orders
for new construction and equipment will be reduced with detri-
153
materials.
are not
ties is
imperilled
transportation
is
facili-
where
a vital factor.
The
The
due not to a
TABLE
1910-1920*
Year
Net earnings
Year
Net earnings
1910
1911
1912
1913
1914
1915
$909,470,000
883,626,000
1916
1917
1918
1919
1920
$1,272,639,000
1,215,110,000
From The
937,968,000
907,022,000
828,522,000
905,794,000
764,578,000
461,922,000
1,040,304,000
p. 1080.
railroads will
'June, 1921.
In addition to the United States Steel Corporation, the following important
industrial companies issue quarterly reports: American Hide and Leather Co.,
Central Leather Co., Utah Copper Co., Colorado Fuel and Iron Co., Corn Products Refining Co., International Nickel Co., Lackawanna Steel Co., Midvale
Steel Co., and Republic Iron and Steel Co,
*
BUSINESS FORECASTING
154
summary of the net earnings of the United States Steel Corporation for the period from 1906 to 1920 is shown in Table
study of this statement shows that it reflects quite
No. 53.
accurately existing conditions with a certain tendency to follow
the trend rather than precede. The depression which followed
the panic of 1907 is reflected in the substantially reduced
earnings throughout 1908. But the earnings during the last
quarter of 1914only $10,933,000 the lowest point in the
entire tabulationdid not foretell that the same period the
set in.
TABLE
1906-1920*
(000 omitted)
First
Second
Third
Fourth
quarter
quarter
quarter
quarter
1920.
$42,089
$43,155
$48,051
$43,877
1919
I9llt
I9l7t
33,513
34,331
88,546
153,273
YtMr
113,121
144,498
19U
60,713
81,126
40,177
144,948
131,976
85,817
1915
12,457
27,950
38,710
1914
17,994
20,457
22,276
10,933
I9II
1912
34,426
41,219
38,450
23,036
17,826
25,102
30,063
35,185
1911
23,519
28,103
20,522
23,105
37,616
40,170
29,340
37,365
25,901
22,291
32,246
27,106
43,804
38,114
40,982
26,246
32,534
41,750
1910
1909
1901
19y
I9W
18,229
20,265
39,122
45,503
36,634
40,125
35,791
86,354
102,674
105,968
51,232
Dividend pa3aTient8.
As dividends
tax.
current profits are insufficient is sometimes justified but vitiates the record of
divideiMl payroenta as a barometer.
155
more
in
TABLE
Dividend
Year
rate
1861
1862
1863
1864
1865
4
6
6
6
10
10
1866
1867
1868
1869
1870
9
6
8
10
10
1871
1872
1873
1874
1875
10
1876
1877
1878
1879
1880
From
10
5
10
8
21
4
3^
rate
Year
rate
per cent
per cent
per cent
1856
1857
1858
1859
1860
Dwidend
Di'vidend
Year
RAIL-
1906
1907
1908
1909
1910
6i
7
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1896
1897
1898
1899
1900
1921
1901....
1902
1903....
1904....
1905....
1881
1882
1883
1884
1885
1886
1887
1888
1889
1890
1891
1892
1893
1894
1895
6^
4i
5
5
5
5i
5
6i
5
5
6
6
6
6
6
6
6
6
6
5
5
5
6
6
6
Statistics Co.,
card P-L
The
as
shown
American enterprise of importance. The policy of the company, at least since 1884 has been to maintain a fixed dividend
Hence the dividend record from that time until 1921
rate.
BUSINESS FORECASTING
156
TABLE No
55
1902-1920*
Dividend
Dividend
''^''
^^^'^
''^^^
Yttr
per cent
per cent
1902...
I90S...
1904...
3i
1905...
1906...
1907..
1901...
1909..
21
1910..
1911...
1912
1913
1914
1915
1916
4i
7
1917
1918
1919
1920
reflect the
since 1891.
The
The
company has followed the policy of distributing diviaccordance with earnings. As a result the change in
the rate of dividends parallels closely the trend in general
steel
dends
in
business conditions.
revenues
^The net
of the
earnings
as distinguished from the gross
leading American corporations afford information of some-
what limited barometric value. Ordinarily the income statements arc published too late to reflect current conditions, but
this is not entirely the case.
Of
of the
first
Income reports
field.
The income
157
companies which are issued quarterly indicate existing conditions with fair accuracy but the trend follows rather than
Railroad net earnings are of
anticipates changing conditions.
large significance, surpassed only by the crops and credit conditions in determining future economic developments.
Dividend payments are of significance only ( 1 ) in the case
of companies as the United States Steel Corporation which
follows a practice of paying dividends in proportion to current
earnings, and (2) whenever the dividend policy of established
companies is changed. In the first case, the rate of dividend
In the
of current corporate prosperity.
second case, a general tendency on the part of corporations
to declare extra dividends indicates a marked degree of prosperity whereas, a tendency to reduce and suspend dividend
payments reflects impaired profits.
reflects the extent
BUSINESS FAILURES
of foresight.
Inability to foresee
re-
In the compilation
just referred to, the statement shows that of the total failures
in 1907 incompetence caused 22.6 per cent, and lack of capital,
In the
37.1 per cent, and specific conditions, 16.3 per cent.
following year, 1908, Incompetence caused 21.6 per cent, lack
of capital, 34.2 per cent, and specific conditions, 18.9 per cent,
main the
'Payments of dividends
in scrip,
"Bradstreet's."
i.e.,
promissory notes,
is
always a danger
weakness
cases, of
BUSINESS FORECASTING
158
precisely the
same causes
so differently.
The
Thr
upon
the relationship of prices, for the competent as for the incompetent, for the firm with plenty of capital as for the firm
handicapped by a lack of capital. In a period of activity,
prices advance, and profits are easily secured.
No sagacity is
needed simply the act of buying with ordinary caution, selling
a short time thereafter, and thereby taking advantage of the
increase in price which came in the interval.
Under such
;
conditions, the
difficult
The number
to obtain.
of failures increases as a
consequence.
Relationship between
liabilities.
From
number
One
and amount of
number of busiimportant than the amount of the
of failures
many
minor insolvencies.
Reference to Table No. 56, however,
shows that for the aggregate, the amount of liabilities varies
in proportion closely with the number of failures.
It should
be appreciated, none the less, that when the business cycle
wings from prosperity into relapse, the amount of liabilities
number of failures.
Relationship between number of failures and number of
firms in business.
Again, from a theoretical viewpoint, the
actual
number of
Table No. 56, the percentage of firms failing even when conditions are most adverse is extremely small, rarely exceeding
159
1891-1920*
Percentagig
Number
of
failures
Year
Amount of
of concerns
liabilities
failing
0.88
1891
1892
1893
12,273
15,242
$189,868,000
114,044,000
346,779,000
1894
1895
13,885
172,992,000
1.25
13,197
173,196,000
1.09
1896
1897
1898
1899
1900
15,088
226,096,000
1.31
13,351
154,332,000
1.26
12,186
130,662,000
1.10
9,337
90,879,000
0.81
10,774
138,495,000
0.92
1901
1902
1903
11,002
113,092,000
0.90
11,615
117,476,000
0.93
12,069
155,444,000
0.94
1904
1905
12,199
144,202,000
0.92
11,520
102,676,000
0.85
1906
1907
1908
1909
1910
10,682
119,201,000
0.77
11,725
197,385,000
0.82
15,690
222,315,000
1.08
12,924
154,603,000
0.80
12,652
201,757,000
0.80
1911
1912
1913
1914
1915
13,441
191,061,000
0.81
10,344
1916
1917
1918
1919
1920..
From
"Dun's Review," V.
1.07
1.28
15,452
203,117,000
0.98
16,037
272,672,000
0.99
1.10
18,280
357,908,000
22,156
302,286,000
1.32
16,993
196,212,000
0.99
13,855
182,441,000
0.80
9,982
163,019,000
0.58
6,451
113,291,000
0.38
8,881
295,121,000
0.49
p. 18-19.
1 per cent.
The percentage Is always too close to zero for
comparative purposes. Moreover, the continual change of the
base prevents exact comparison between corresponding periods.
Commercial failures as a business barometer. The fact
that the trend of commercial failures indicates so accurately
current business conditions makes the number of failures one
of the most satisfactory business barometers. The problem
if It
were
The knowledge
that a certain company is not making satisfactory profits can be withheld until the annual statement is
BUSINESS FORECASTING
160
laso
turn
mm
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161
company
is
When
business failures
to
decrease
decrease in the
until
number of
they
failures.^
Capital
a
is
essential in
new
more common
in times of
Nature of the issues. The income derived from stock depends upon the earnings of the company, whereas the income
from bonds is a fixed amount. In time of activity profits increase, and investors naturally desire stock; whereas in times
of depression earnings are low and consequently bonds are
'In studying the number of commercial failures from month to month, allowance should be made for seasonal tendencies. Failures are usually most numerous in February because of insolvencies arising from year-end settlements,
New
York Evening
Post,
February
BUSINESS FORECASTING
162
mand
As
must be paid for, the ability to purchase new securities depends upon the earning power of the public.
Consequently a large increase in the amount of new issues indicates
securities
The
TABLE
No. 57.
NEW
>^7
$1,393,919,000
I'OJ
1,428,109,000
"<^
1,681,620,000
*'*
1,518,270,000
*'"
1,739,487,000
"*2
2,253,587,000
'>'
>'
1,645,736,000
1,436,517,000
>''*
1,435,351,000
""
2,186,499,000
''*^
''
1,529,970,000
**"
*'^
3,021,171,000
TAr
1,344,810,000
3,106,930,000
3,
1921, Part
2,
p. 4.
163
started.^
"By
112,
the
No. 2909,
p. 1216.
as explained in vol.
Chapter
The
and sellers.
commodity,
or foreign currencies. The facilities provided by the exchanges
enable buyers and sellers to consummate transactions through
methods which seem inexplicable to the layman. At least one
method short-selling, or legitimately marketing what the
is analogous to the fourth dimension
seller does not possess
actual results.
are.
164
165
The opinion
market
price.
is
When prospective
number prospective
sellers,
or vice
"bear" movement
The volume
exists.^
of transactions.
As
the
things down.
BUSINESS FORECASTING
166
so
>0
9k OO
-^
ft
O
^
0
^
O wC OO
t>.^
P^
"J^
wm
ON
Ok
r4_
t>r
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C^ OO VO vo
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tn
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5^
pT
5_
vo to
ctT
oo"
vo
1-1
to U^ ON
ut \o Tf
tn ro to
to
CO
^ to l>^
^
o
pT
^ to
t^
o
o
** ^ '*- ^
^ pT
M mC
Th
NO
'^
00
n
t>.^ />
Z
O
''N
"It
ON NO
v^ t^ p^ u^
psf <C irT ^H
n
O
^ t^
to
P^ NO OO
O ^
Ok
to
On
NO 00 Ov to
-.
n
^-
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oT
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pi irT
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pj to oo u^
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p^ r^
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ro ^ NO
167
business
TABLE
is
Year
1897-1920*
of shares
Average
price
1897
77,324,000
67.0
1898
112,699,000
72.7
1899
1900
1901
176,421,000
78.6
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
138,380,000
69.2
265,944,000
79.0
188,503,000
79.9
161,102,000
73.2
187,312,000
69.9
263,081,000
87.3
284,298,000
94.2
196,438,000
85.8
197,206,000
86.6
214,632,000
97.5
164,051,000
96.2
127,208,000
95.8
131,128,000
97.7
83,470,000
96.2
47,900,000t
173,145,000
93.2
85.1
233,311,000
93.8
185,628,000
91.2
144,118,000
92.8
316,787,000
90.0
226,640,000
83.6
p. 205.
12, 1914.
BUSINESS FORECASTING
168
The
rails,
utilities,
and
industrials
the indus-
trials
An improvement
degree.
in business conditions
means
a cor-
responding improvement in the earnings of industrial companies, and, by the same token, a betterment in the price of
depression in business adversely affects
industrial stocks.
industrial earnings
in the prices
At
a whole,
it
lation." S.
A. Nelson,
ABC
p. 44.
'The writer inclines to the opinion that the list of industrial stocks represented in the average price indexes compiled by the leading periodicals is not
well chosen for barometric purposes. The companies which are first affected by
changing conditions are those which supply raw materials and producers' goods.
On
this basij the following list of ten industrial common stocks is suggested:
United States Steel, General Electric, American Locomotive, American Wool,
Kennecott Copper, International Paper, American Hide and Leather, AllisChalmert, National Lead, and United States Rubber.
^
o
?
1807
RBCOVERY
s
Or)
1898
1899
S.
1900
1901
&
1902
PROSPERITY
1903
1904
Ol
0>
-J
CD
169
o
5
^^ ^^f1
^
^^
"^
^_
UAJOR CRISIS
1907
DEPRESS lOH
1908
^^ -^
1909
1910
.lau.
191 a
PROSPERITY
1914
1916
^
^**
^^ ^^
^^
1917
1918
1919
UAJOR CRISIS
1920
DEPRESSION
-3 r
^^ -^
__
"^ ^
^^ ^
^ ^^
"^
~~
<
1916
8c
^ ...^ ^^ J- _
RECOVERY
1912
Jiu
^^
1905
1906
ii
BUSINESS FORECASTING
170
d <^
s|
**
i
b)
O
<
fvi
vo eo
.;
^o
*-;
c^
2^
o>
H
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P
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u^ rn 00
r>^ r>I eo
r^ t^ 00
OO X to
OO On ON
(S|
X
u
X
00 -N NO
0 OO ON
o: ri
t
M
NO
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eo
NO X On
ON
NO Th <N
NO NO *
X to fN*
o o o
NO N<^
ri 00 ON
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N
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NO
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NO to
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19
<S
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OZQ
of the great
difficulties in
forecasting
is
171
to differentiate
Few developments in financial cirWall Street, Lombard Street, or elsewhere are causes
cles
of changes in business conditions. What happens on the ex-
effect.
changes is an effect of what has happened or will happen elsewhere, and not a cause. Stock exchange transactions do not
offer an independent field for fundamental barometric research as in themselves they comprise a composite result of
barometric surveys made precisely along the lines indicated
They are valuable solely as representin the present volume.
to the course of events, and not as
opinion
as
ing the general
a factor with direct influence upon succeeding developments.
The stock exchange as a business barometer. Stock exchange transactions serve as a barometer both in the volume of
An increase In the number of
sales and the trend of prices.
shares traded in daily during a period of business depression
indicates that recovery in general business conditions is not
decrease In the number of shares traded in
far distant.
daily during a period of prosperity signifies that reaction In
business conditions may be expected.
The prices of industrial stocks have a greater significance
than prices of the rails, or the utilities, or combined average
This is because of the tendency of industrial earnings
prices.
to follow the general trend of business conditions more closely
than do the others. As the stock exchange endeavors to discount the future, an advance In prices, especially, as has
been said, of industrial stocks during a period of depression
foreshadows a resumption of commercial activity; and a decline In prices during a period of activity presages a downward
swing of the business cycle in the near future.'^
"In the long run, the course of stock exchange prices is governed by future
At times for comparatively short intervals, but long enough to be
deceptive unless correctly interpreted the course of the market has its major
influence in the mood of the community which may be haphazard pessimism or
optimism rather than reasoned despondency or cheerfulness. The distinction
is sometimes important because the spirit of pessimism, when it gains absolute
*
prospects.
the Reserve
Bank
rate
is
Times, June
20, 1921,
and
so on."
Alexander
D. Noyes
in
The
New
York
BUSINESS FORECASTING
172
Transactions on the Commodity Exchanges. Transacon the commodity exchanges differ in many respects from
those on the stock exchanges. Hedging operations cause many
transactions to be consummated, irrespective of price, in order
that business men may protect their regular commercial profit
from loss through price fluctuations while commodities are in
their possession. What is termed "short-selling" on the stock
exchanges is termed dealing in "futures" on the commodity
exchanges.
No overhead expense is incurred in carrying
securities (except dividends on short sales) as happens in the
case of commodities, and this factor tends to make confusing the spread between "spot" and "future" prices on the
tions
commodity exchanges.
TABLE
No. 61.CLOSING
(Middling upland)
Cents
Spot
12.50
Puturet:
July (192!)
August (1921)
September (1921)
October ( 1921 )
12.35
12.63
12.94
13.14
November (1921)
December (1921)
13.38
January (1922)
February (1922)
13.73
March
1400
13.63
13.86
(1922)
April (1922)
May (1922)
is
14.12
14.25
Financial
Chronicle
(N.
Y.),
V.
112,
No.
2920,
2550.
173
The
carrying cost Includes interest on the money inand insurance premiums, all of which
must be added to the current price.^
Future prices depend therefore upon present prices on the
commod'ity exchanges. Present prices, however, are affected
chiefly by future conditions.''
vests.
is
large
To
present.
this
to be affected when
change has been referred to previously. This Is not
due to fortuitous circumstance but Is chiefly attributable to
the ability of the traders to foretell the trend of conditions.
Prices rise and fall in accordance with conditions of demand
and supply. The commodity exchanges watch both factors
closely as they change from day to day and cause prices to
change In accordance with the relative balance and lack of
balance between the two. The producers endeavor to regulate
are the
first
prices
it
will be asked,
"Money
BUSINESS FORECASTING
174
meet the demand, and the traders on the com*'keep the score."
exchanges
modity
Prices on the commodity exchanges are therefore of partiPrices move in sequence, from
cular barometric importance.
raw materials to finished products to wholesale prices to retail
prices to wages, and almost invariably the beginning is in the
Prices on the commodity exchanges
commodity markets.
They represent the opinion of
significance.
double
have a
the best-posted men in the country as to future developments.
But even more important, in the money economy of modern
commerce, they indicate whether business conditions will be
prosperous or otherwise, in foretelling whether general prices
will rise or fall.
Tables Nos. 62 to 70 show the trend of prices on the commodity exchanges from 1911 to 1920. It will be noted that
metal prices lag behind those of agricultural products.
the supply to
FOREIGN EXCHANGES
is
international currency.
The
the
is
whose currency
Is
at a large
Consequently the large discount on foreign currencies In the United States has been one of the factors which
have adversely affected the international commerce of this
betterment In the exchange rates on foreign curcountry.
rencies, I.e., a smaller discount, must have a beneficial effect
premium.
discounts on
World War
Is
speculation.
The
many
ion
whereas
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no betterment.
Daily
due to speculative operations. Domestic Industry will benefit from higher exchange rates since foreign purchasers will
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2.70
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PRICES:
1911
12
13
14
15
16
:..:..
20
19
18
17
PRICES:
1910-1920.
2.40
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2.20
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1.80
1.60
1.40
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13
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14
16
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42
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BUSINESS FORECASTING
180
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PRICES: 1910-1920.
WOOL (O.Pa.&W.Va.Dolalne UinxfaBhed,^ lb. at Boston)
100
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1910-1920.
SUGAR
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2'b
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BUSINESS FORECASTING
184
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185
BUSINESS FORECASTING
186
Sf
0vOsOOv
26.00
20.00
18.00
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JQSICS
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n o
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J.
PRICES:
187
1910-1920.
($)
1.76
.161
1911
12
IS
14.
16
16
17
18
PRICES:
19
aZT
1910-1920.
1911
12
13
14
15
16
17
PRICES:
1910-1920.
1911
12
13
14
15
16
17
18
19
20
Chapter XI
BAROMETERS OF FINANCE
Financial
number.
The
total
bank clearings of
a nation
Interest
ness.
rates
reflect
the condition of
in reality a credit
the so-called
market.
Interna-
BANK CLEARINGS
checks.'
cent
For mutual convenience, local banks in various localhave established clearing-houses to which they send all
local checks.
The total volume of checks cleared, i.e., passing through the clearing-house, indicates the relative business
activity of the community.
The aggregate for all clearinglection.
ities
'
"The
ABC
188
W. Kemmerer,
p. 9.
BAROMETERS OF FINANCE
iaaa
PROSPSRITY
1892
M;\.T0R ffRTfilS
199g
1^94
DEPRESSION
1896
1896
1897
RECOVERY
I
1899
1901
PROSPSRITY
1903
1904
l9oa
1907
D?:PRF.fiSTON
19Q8
RPr.nYf'JRY
i2ia
1911
1915
1914
PROSPERITY
1916
1918
MAJOR CRISIS
.2^
189
BUSINESS FORECASTING
190
where drawn but not in the same bank upon which drawn,
for the principal cities of the country. The total is approximately 65 per cent of all checks drawn in the country, and
represents between 50 and 60 per cent of the total volume of
ity
business.
New York
in using
of speculative transactions
effect
is
it
*No
attempt
is
made
to ascertain
more often than once a year the total clearwere in existence on September 30,
1920. "Annual Report of the Comptroller of the Currency," 1920, p. 280. The
weekly report of The Commercial and Financial Chronicle (N. Y.) covered 178
dlies in 1920.
clearings for the entire United States in 1920 approximated thirty-nine billion dollars; the monthly average of the Federal Reserve
Clearing SyMem which handles out-of-town checks in 1920 was about thirteen
billions.
manager of the Stock Clearing Corporano definite figures had been compiled in this respect but that
he estimated at least 60 per cent of the check payments formerly required no
longer went through the hank clearings (June, 1921).
p. 202.
BAROMETERS OF FINANCE
191
volume of business being done. Total bank clearUnited States In 1919 had to be at least as large
again as in 1913 to represent an equal volume of business.
And In the second place, to correct the bank clearings by applying a current price Index number gives unsatisfactory results because current clearings often represent engagements
entered upon under a former price level. Bank clearings do
not reflect changes In prices until two to three months later
because of the time required to fill contracts upon which the
price is determined when the contract Is made and not when
the goods are delivered, and because of the 30 to 90 days
credit which is the customary terms of sale.
The trend of bank clearings. Subject to the limitations
just stated, bank clearings undoubtedly reflect existing conditions In commerce.
An increase in business activity means
greater production which In turn signifies a larger number of
purchases and sales, or, an increase in the volume of transactive of the
ings In the
tions.
As transactions are customarily settled with check
payments, the volume of bank clearings Increases. The effect is converse when business activity diminishes. As is shown
Table No. 71, the bank clearings for the last quarter of
1915 amounted to practically 23 billion dollars in comparison
with about 18 billions during the last quarter of 1914, and
20 billions during the last quarter of 1913. As prices were
substantially the same during all three periods, the clearings
accurately reflect the depression of 1914 and the recovery of
In
1915.
that all
three years
as follows: 1913,
5,
p. 38.
101;
1914, 99;
1915,
101.Monthly Labor
BUSINESS FORECASTING
192
^
5
v^t>ror
I S o S. J^
e wC 00 rT
^**
9>^r^NC
'^OO^OOCNI
tC n mC
rsT
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ee h
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t^^
^ 00
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to tn
"^ to
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00
o ^o
i>r r>r r^ ?Nf
t^.
r^ooONO
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NONOt^^O
tC
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t>*-*OCTN
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tC rC
no" *"
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r>
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W O V
OZQ
BAROMETERS OF FINANCE
TABLE
193
Month ended
1919
July 15
$11,362,000,000
August 15
September
11,447,000,000
15
11,439,000,000
15
13,418,000,000
October 15
November
December
12,572,000,000
15
12,935,000,000
1920
January 15
February 14
14,042,000,000
March
13,154,000,000
12,517,000,000
15
April 15
14,450,000,000
May
15
12,818,000,000
June
15
12,841,000,000
July 15
13,616,000,000
August
15
12,301,000,000
September 15
October 15
12,878,000,000
November
December
15
13,088,000,000
15
12,090,000,000
13,674,000,000
1921
January 15
February 15
March
12,024,000,000
9,899,000,000
15
9,417,000,000
April 15
May
10,724,000,000
15
9,319,000,000
June 15
9,852,000,000
July 15
9,762,000,000
August
15
9,188,000,000
fiscal
weekly.
Bank
month ending on
Bank clearings
clearings as a business barometer.
good a barometer of business as is generally beBarometric limitations are caused by changes in price
are not so
lieved.
and the time intervening between the making of a busiBut of chief imness transaction and the date of payment.
portance is the tendency of clearings to follow after the trend
in business.
Bank clearings show accurately how business
levels,
194
BUSINESS FORECASTING
BANK STATEMENTS
Statements according to classification. The bank statements which are of chief barometric significance are: (1) the
weekly statement of the combined Federal Reserve banks; (2)
the weekly statement of the reporting member banks of the
Federal Reserve system; and (3) the bi-monthly statement of
condition of the combined national banks. 'The total number
of banks in the United States on June 30, 1920, which reported
to the Comptroller of the Currency was 30,151/ Of this number 12 were Federal Reserve banks, 18,195 were State banks,
620 mutual savings banks, 1,087 stock savings banks, 1,408
loan and trust companies, 799 private banks, and 8,030 were
national banks. The Federal Reserve system, in addition to
the 12 Federal Reserve banks, includes approximately 10,000
of the above-mentioned banks.*
Relative importance of different classes. The relative importance of the principal classes of banks is shown in Table
No. 73. The loans and investments of the reporting member
banks of the Federal Reserve system are about the same as for
all national banks, and are about 40 per cent of the total for
The Federal Reserve system embraces about 60
the country.*
per cent of the banking power of the country.
The weekly Federal Reserve statement. The weekly Federal Reserve statement reflects the condition of the Federal
Reserve system which comprises about 60 per cent of the banking facilities in the United States.
At the close of business on Wednesday of each week, the
twelve reserve banks telegraph to Washington a statement of
resources and liabilities.
consolidated statement is then
prepared and appears in the newspapers on Friday, two days
later, as is shown in Table No. 74.
The significant items in
the statement are shown in the table in distinctive type, a practice which unfortunately is not followed by the Board or by
the newspapers. The items on the statement have been num-
banks.
BAROMETERS OF FINANCE
52
*1
Loans
and
invst.
check.
Deposits
subject
195
*O^
00 Ov Ov -<
oo 0\ vO 0^ l^ CM VO
"^ tH t^ OO
"^^ C7\
c^T vo "^ -<" 00 t^
r<-^ C^ CN C^ CN r-H 1
t^
^o
^O
-*
CS '^ \0 lo VO
uo CO
'h' -ti "* CN
t^ \0 ^o VD VD \D C>
ri r^' cm" oo' -* "h" o"
-*< C<^ f<^ CN Ol CN cs
t^ i^ t^
i^ a\
I^
t^ l^ vO VD !>.
UO Tt^ t-H^ LO LO LO
aC od t^ vo ij^ -^
to
Loans
and
invst.
ro VO CO a\ VO
l^
1^ CN ro oo oo t^ >j-i
Os^ On^ io_ l~-^ Cn_ \0, ro
uo CO -r oC OO od
^
,_(
, T
1
W5.
IS
.2
<
'b
O u
r
i4
9,103
10,388
311,486
Loans
and
14,676 12,480
invst.
316,925
II
T-*
notes
CN
^
outstanding.
^
^^
^ 2
y-i
CO rA 0\
ON ^^ OO to l^
^^
vo^
CO c^ .-T
1
O
in
circula-
tion.
Money
ro t^ Lo "* ON On
OO Tt" VO -"f fS VO '-I
Lo -^
CO OO CO On
lO -^ tjT CO -^jl" CO CO
s
.
.S
in
(2)
U.S.
Gold
t-^
uo
NO
O O O, *
vf co"
"J-i
On On
CO CO cs
"-o
ON^ OO^
t-T t-T
H
G .2
*-.
BS
||
0\ t^ CO LO On
NO
ON oo -^
Q
O
f^pS
ON
ON
(^
ii
^
a o S E 6 2
_^ o o C
t2 fo
On OO
I^
On ON On C N
1/
r-
ON
QQb
rq CO
i)
ON
Tj-
r>
(^
vo r^
196
BUSINESS FORECASTING
in reference.
Of major
interest are:
ratio.
The
Cash reserves.
cent in lawful
is in
gold.
ning of the World War exert large influence upon the condition of credit throughout the country.
Bills discounted.
One of the principal reasons for the formation of the Federal Reserve banks was to provide a means
of rediscounting commercial paper.
Member banks whose
position otherwise would make it inadvisable to grant further
credits to depositors may avail themselves of an opportunity
already carrying.
As
Member banks of the Federal Reserve system are required to keep a reserve
which averages 10 per cent of total deposits, with the reserve banks which in
turn keep a rcMrvc of 3S per cent of the 10 per cent, or 3i per cent.
BAROMETERS OF FINANCE
197
f
OF THE CONDITION OF THE COMBINED FEDERAL RESERVE BANKS ON JUNE 15, 1921
TABLE
RESOURCES
1.
2.
certificates
$311,017,000
456,211,000
$767,228,000
4.
5.
6.
7.
8.
Bills discounted:
1,550,817,000
127,523,000
$2,445,568,000
silver, etc
170,056,000
$2,615,624,000
$664^96,000
10.
All other
1,043,383,000
11.
Total
9.
13.
bills
bought
12. Bills
Total
discounted
in
$1,707,679,000
open market
53,200,000
on hand
bills
$1,760,879,000
14.
15.
16.
Uncollected items ^
17.
557,954,000
$2,318,833,000
$722,766,000
$49,956,000
$5,707,190,000
LIABILITIES
18.
Capital paid in
$102,156,000
$202,036,000
19.
Surplus
20.
21.
Deposits:
23.
Government
Member banks
24.
All other
25.
Total deposits
22.
$39,057,000
$14,597,000
reserve
account
1,866,455,000
48,175,000
$1,929,227,000
26.
27.
28.
29.
All other
liabilities
Total
liabilities
* Compiled from
net liability
$2,674,435,000
$135,050,000
$594,207,000
$31,011,000
(18-19-20-25 to 29)
$5,707,179,000
17, 1921.
BUSINESS FORECASTING
198
30.
Per cent
Ratio of total reserves to deposit and Federal Reserve note
liabilities
31.
32.
combined
56.8
Per cent
Per cent
Boston
68.8
Chicago
New York
60.6
St.
Louis
52.5
Philadelphia
54.1
Minneapolis
40.3
Cleveland
61.8
Kansas City
49.2
Richmond
43.7
38.5
Atlanta
46.3
Dallas
San Francisco
New
54.9
56.4
17, 1921.
amount
As
individual de-
discounts,
A second important
was to provide
an elastic currency which would expand when the demands
of business so required and would contract when the need no
longer existed.
Federal Reserve notes comprise this elastic
currency. They are issued by the reserve banks only upon the
request of the business community, i.e., when increased demands for credit cause member banks to seek rediscount
accommodation at the reserve banks, and are automatically
retired when they return to the reserve banks.
As is shown
in Table No. 76, the volume of Federal Reserve Notes in
circulation on June 1, 1921, exceeded all other forms of
currency combined.
In view of the elasticity of the Federal Reserve note cirobject in the organization of the reserve banks
is
is
outstand-
is
not so great.
Statistics of
Federal Re-
"
BAROMETERS OF FINANCE
(
r3
31-
_.=;'
^^
^^
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BAROMETERS OF FINANCE
TABLE
No. 76.
MONEY
201
IN
ON JUNE
1,
1921*
Circulating medium
Gold and gold certificates
Silver and silver certificates
United States Government notes
Bank notes
Amount
$885,732,861
524,207,249
336,002,306
891,281,092
Grand
From
$2,637,223,508
2,782,725,207
total
$5,419,948,715
1,
1921.
amount showed
as the
a continual
No. 77, the volume of circulation decreased materially during the early months of 1919 which reflected the short-lived
factors
re-
serve percentage.
single percentage
Is
The
minimum
From
deposits.
between 35 and
40 depending upon the relative amount of note and deposit
legal
liabilities
As
would
Is
a varying percentage
outstanding.
is
which
believed
to be about
BUSINESS FORECASTING
202
TABLE
Month
January
February
March
April
May
June
July
August
September
October
November
December
1919-1921
weekly figures)
IQIQ
IQ2d
IQ2I
2,647
2,998
3,344
2,590
2,914
3,207
2,513
2,849
3,159
3,115
2,466
2,844
2,450
2,850
3,090
2,454
2,891
3,075
2,468
2,959
3,050
2,466
2,977
3,037
2,472
3,019
3,051
2,488
3,030
3,042
2,503
3,039
3,005
2,510
3,047
2,962
2,521
3,048
2,930
2,547
3,077
2,908
2,548
3,080
2,893
2,543
3,073
2,868
2,549
3,068
2.856
2,549
3,074
2,830
2,828
2,556
3,092
2,532
3,083
2,804
2,504
3,085
2,519
3,107
2,767
2,734
2,513
3,127
2,751
2,499
3,112
2,700
2,488
3,104
2,674
2,499
3,116
2,639
2,634
2,552
3,168
2,538
3,180
2,671
2,512
3,135
2,603
2,504
3,118
2,564
2,506
3,120
2,537
2,532
3,141
2,536
2,540
3,169
2,520
2,553
3,174
2,503
2,580
3,203
2,485
2,611
3,243
2,481
2,621
3,295
2,517
2,621
3,289
2,491
2,655
3,279
2,474
2,708
3,304
2,457
2,741
3,322
2,482
2,752
3,353
2,476
2,753
3,356
2,440
2,752
3,351
2,806
3,354
2,808
3,328
2,817
3,307
2,852
3,325
2,881
3,312
2,907
2,988
3,311
3,057
3,404
3,344
BAROMETERS OF FINANCE
203
May
14,
1920."
come
^A
change
In the
more
upon
The
wide variance
cent at Boston.
On the June
1921 showing, the agricultural districts notably Dallas,
were still feeling the
Minneapolis, Richmond, and Atlanta
effects of the credit difficulties encountered in moving the
"A slightly different method of computing the ratio was employed in 1920;
under the present method, the ratio on May 14, 1920, would have been 40.5 per
cent.
"
different
ratio of the
of
England
Bank
is
the Federal Reserve banks conduct both functions without the departmental division. In London, a special reserve in gold of approximately 100
issue
per cent is set up against bank notes, and the remainder of the cash applies
On June 15, 1921 when the Federal Reserve
against the deposit liabilities.
the reserve of the Bank of England was reported to be
ratio was 56.8 per cent
13.14 per cent. Had the ratio been computed according to the American plan it
would have been 53.6 per cent.
BUSINESS FORECASTING
204
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BAROMETERS OF FINANCE
1920 crops.
On
205
Boston,
importance.
extreme difiiculty.
But the reserve banks have not the power to prevent the
alternate periods of prosperity and depression which will continue to follow each other while the present organization of
The operation of the reserve
commercial society exists.
BUSINESS FORECASTING
206
banks
been pre-
member banks of
viously stated, about 800 of the 'leading
about
70 per cent
comprising
system
the Federal Reserve
weekly
^make
resources
of
standpoint
the
from
of the system
reports to the Federal Reserve Board/' Although the state-
Number
818
$665,729
3,017,433
8,194,531
All other
$11,877,693
$15,178,826
Cash
in vault
Time
deposits
Government
deposits
1,212,368
2,088,765
1,281,294
336,725
10,212,589
2,931,310
25,526
389,552
2,311
126,671
839,583
8.9%
Compiled from "Official Statement No. 2059," Federal Reserve Board, June
16, 1921.
Is
"Their resources are estimated to be between 65 and 70 per cent of the resources of all member banks and between 35 and 40 per cent of all commercial
banks in the country.W. P, G. Harding, Governor, Federal Reserve Board, in
address before Chamber of Commerce, Cleveland, Ohio, September 16, 1920.
BAROMETERS OF FINANCE
a closer analysis to be
made
207
is
National bank statements. As is indicated in the preceding paragraphs, the bi-monthly reports on the condition of
the national banks no longer hold the same interest as obtained before the weekly Federal Reserve statements. Pracsame information is now obtainable weekly. Six
tically the
is
their
maximum
commerce.
In a period of business activity the demand for credit inThis is reflected almost immediately in the loans
of the banks. In the discounts at the reserve banks. In the
gain in Federal Reserve notes in circulation, and most likely,
in a decrease in the reserve ratio for the combined reserve
creases.
banks.
As
demand
for credit
in-
BUSINESS FORECASTING
208
Date
of call
Individual deposits
$12,095,295,000
$13,137,012,000
12,311,514,000
13,719,996,000
12,415,762,000
13,595,934,000
1920
December 29
November 15
Septembers
June 30
12,396,900,000
13,705,325,000
May '4
12,288,582,000
13,533,908,000
February 28
11,994,523,000
13,303,367,000
31
11,786,227,000
13,464,704,000
17
11,560,242,000
13,314,015,000
September 12
June 30
11,085,462,000
12,672,567,000
10,574,838,000
11,891,132,000
1919
December
November
May
12
March 4
9,904,821,000
11,832,779,000
9,691,187,000
11,211,050,000
1918
December
November
August 31
31
9,918,294,000
11,934,445,000
10,096,940,000
10,913,330,000
9,493,666,000
10,493,140.000
June 29
9,620,402,000
10,181,739,000
May
9,260,041,000
10,439,433,000
9,139,225,000
10,454,825,000
December 31
November 20
9,800,836,000
10,734,677,000
9,535,527,000
10,338,813,000
September
June 20
9,055,248,000
9,975,352,000
8,818,312,000
9,521,648,000
10
March 4
1917
May
11
March
8,751,679,000
9,696,459,000
8,712,862,000
6,273,760,000
8,340,626,000
9,003,042,000
8,345,784,000
9,139,134,000
1916
December 27
November 17
September 12
June 30
May
March
7,859,837,000
8,445,649,000
7,679,167,000
8,143,048,000
7,606,428,000
8,136,018,000
7,490,011,000
7,716,379,000
1915
December
November
31
7,357,732,000
7,641,259,000
10
7,233,929,000
7,446,175,237
September 2
J""e 23
May
'^arch 4
6,756,680,004
6,762,182,713
6,659,971,463
6,611,281,821
6,643,887,951
6,661,581,353
6,499,964,605
6,348,890,100
1914
December
31
6,347,636,510
6,346,362,249
6,400,767,386
6,139,081,279
J""<^ 50
6,430,069,214
6,268,692,429
^^^""^ *
January 13
6,357,535,898
6,111,328,457
6,175,404,961
6,072,064,752
September 12
Post,
December
31,
1920, p. 4F.
BAROMETERS OF FINANCE
209
Date
of call
Individual deposits
1913
October 21
6,260,877,853
6,051,689,087
August
June 4
6,168,555,525
5,761,338,731
6,143,028,132
5,953,461,551
April 4
6,178,096,379
5,968,787,045
February 4
6,125,029,165
5,985,432,295
6,058,982,029
5,944,561,069
September 4
June 14
April 18
February 20
6,040,841,270
5,891,670,007
1912
November
From
5,953,904,431
5,825,461,163
5,882,166,597
5,712,051,088
5,810,433,940
31,
5,630,559,231
1920, p. 4F.
creases even
number of
unit.
In
periods such as
this, a
large
volume of credit Is unwisely extended and an era of speculaThis Is reflected In the bank statetion and Inflation results.
ments which show a low proportion of reserve to loans, and
large Increases in loans and currency outstanding.
The
banks, however, have not unlimited lending power and as
they begin to approach the limit of their loan expansion, a
policy of credit curtailment
Is
necessary.
At
this time
In
conditions permit.
INTEREST RATES
The
difference in interest
rates.
Interest
rates
vary
BUSINESS FORECASTING
210
market rate of
rates
is
The
interest
of particular significance.
current rate of interest
is
supply of loanable funds, i.e., by the existing credit availIf the supply exceeds the demand at the current
ability.
rate, the rate will fall; and if the demand exceeds, the rate
It is fairly obvious that the trend of interest
will advance.
will be upward in a period of activity and downward in the
But more specific inquiry is
succeeding period of inactivity.
necessary.
rate.
Although it has yet
assume its rightful position, the discount rate set at the
reserve banks and charged by the reserve banks to member
banks who desire to rediscount loans, will eventually control
to
all
in
Great Britain.
is
kept above
rate.
expansion.'*
The
rate
I believe firmly that the Board by its powers to regulate and increase or
reduce the supplies of funds and the interest charges for money could have
aved us from a fall so precipitate and smashing. Ex-Comptroller
J. S. Williams in Thf Commercial and Financial Chronicle, vol. 112, No.
2914, p. 1814.
BAROMETERS OF FINANCE
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BUSINESS FORECASTING
212
easier, but
As
is
the
It
And
until
No. 82.INTEREST
TABLE
\Indices
1919
1918
in
New York
City.)
1917
1916
1915
1914
1913
1912
1911
January
February
98.9
6.0
5.2
5.6
3.6
3.1
3.8
4.5
4.9
3.9
4.0
92.6
6.4
5.2
5.7
4.1
3.1
3.8
3.8
4.9
3.8
4.1
March
96.4
6.7
5.4
5.9
4.1
3.1
3.4
3.9
5.8
4.2
3.9
April
94.8
6.8
5.4
5.9
4.3
3.1
3.7
3.7
5.5
4.2
3.7
May
June
91.8
7.2
5.4
5.9
4.8
3.1
3.7
3.9
5.4
4.2
3.6
89.2
7.7
5.5
5.9
5.0
3.6
3.7
3.8
5.9
4.0
3.7
94.0
7.8
5.4
5.9
4.7
4.0
3.3
4.4
6.1
4.5
3.8
101.7
8.0
5.4
5.9
4.8
3.7
3.5
6.3
6.0
5.0
4.2
September ....109.2
October
110.5
8.0
5.4
6.0
5.2
3.4
3.3
6.7
"5.8
5.6
4.5
8.0
5.4
6.0
5.4
3.4
3.2
6.4
5.7
5.9
4.4
November
December
7.9
5.5
6.0
5.5
3.5
3.0
5.5
5.6
5.7
3.9
7.88
5.9
5.9
5.5
3.9
3.1
4.4
5.7
6.0
4.6
July
August
....109.9
111.0
Service,
May
t
to
discount
remain of secondary
The market
interest.
commerce.
A
without the use of
credit.
If the charge for credit exceeds
the expected profit, the money will not be borrowed, nor incidentally will the business be consummated. Low interest rates
encourage business
As
deterrent.
is
activity,
shown
in
a handicap.
Call
from day
to
BAROMETERS OF FINANCE
213
1831-1920.
RATC
SO
20
IS
1
-j
10
J Jfl
mm
1!J+ El
JaSO
1840
1850
1660
1670
1S80
1690
1900
1910
1920
Hig^, Low, and Average Interest Rates on Clommercial Paper Each Year from 1831 to 1920
From
Bank
of
Ne<w York.
'
BUSINESS FORECASTING
214
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BAROMETERS OF FINANCE
The
banks. ^^
rate
is
21S
and the
An
business activity.
cent, the
When
GOLD MOVEMENTS
The normal
flow of gold.
Gold, as the only international
transferred from one nation to another in normal
The value of
times in payment of adverse trade balances.
the total debits, including "visible" items such as merchandise
shipments and "invisible" items such as interest payments,
of one nation against another is compared with the value of
the total credits, comprising similar items, and the balance
money,
is
of debits.
The
call loan is
able collateral.
balance
is
one payable on demand for $5,000 or more, secured by negotiuse is practically confined to the stock exchanges,
Its
BUSINESS FORECASTING
216
TABLE No
84.BALANCE
Year ended
June 30
1890
1891
1892
1893
1894
1895
1896
1897
1898
1899
1900
Excess of
Exports over imports Imports over exports
$4,331,149
68,130,087
495,873
4,528,942
30,083,721
78,884,882
$44,653,200
104,985,283
51,432,517
3,693,575
12,866,010
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
"
87,506,463
3,452,304
2,108,568
17,595,382
38,945,063
57,648,139
63,111,073
75,904,397
47.527 829
7';
223-310
51,097,360
8,391,848
8,568,597
45 499 870
1915
25,344,607
1916
1917
1918
403,759,753
685.254.801
66,438,741
Dec. 31
1918 (6 mos.)
1919
1920
'Statistical Abstract of the
7,648,323
291,651,202
106,612,298
p. 522.
Prior to the outbreak of the World War in 1914, no regumovement of gold in and out of the United
States as is shown in Table No. 84.
The aggregate exports
and imports during the period from 1890 to 1914 show no
large difference.
Nor does the table show any tendency for
gold exports to increase during years of prosperity
a result
which normally might be expected by reason of relative high
BAROMETERS OF FINANCE
217
War,
the International
As
movement
TABLE
Rank
IN 1919*
end of year)
(at
Amount
Nation
United States
Great Britain
France
Japan
527,801,000
Spain
466,800,000
$2,708,862,0001
777,872,000
694,839,000
Argentina
299,119,000
Germany
259,519,000
Netherlands
Russia
Australia
256,204,000
10
232,107,000
221,519,000
11
Denmark
187,380,000
12
Italy
171,276,000
13
British India
114,266,000
14
Switzerland
87,451,000
15
Sweden
75,350,000
The
chapter
situation
Is
Between January
Of
and
course.
May
It
10,
can not
long continue at this rate, even were the inward flow entirely
" "Federal Reserve
Bulletin," vol,
7,
No.
6, p.
186,
BUSINESS FORECASTING
218
8
PROSPExHTY
H
1
MAJOR CRISIS
1892
1894
DEPRESS lOH
I
h
189
1896
J
_M^
1897
LH
J.89]
189J
RSCOVilHY
18 98
1
1899
1900
H^
3L901
1902
tROSPERITY
|i"
3
1903
1904
1905
=
=
MAJOR
1907
1908
wm
RCOViiRY
1909
1910
1911
1913
B1
H
OD
H^
1912
i-
r r
H
-
CiiliilS
DEPRESSION
>
1906
\
PROStZRITY
1914
1916
1916
i _i
mJ
1917
ktm
1918
""I
III
1
1919
UAJOR CRISIS ,^
BAROMETERS OF FINANCE
219
in
States serves one of two purposes: either it may be used as a basis for credit granting,
or it may be utilized to strengthen the reserves against the
Which will prove the case
credit already outstanding.^^
the
Treasury Department,
of
Commerce (N.
Y.), February
7,
1921.
all
gold imports
<
BUSINESS FORECASTING
220
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BAROMETERS OF FINANCE
221
lost
most of
their
FISCAL OPERATIONS OF
war
inflation of credit
is
impossible.
The annual
going
is
This table appears daily In many of the leading newspapers and Is worthy of careful study as it shows to what
extent the Government is "catching up with the game.'* For
year.
BUSINESS FORECASTING
222
No. 87.PUBLIC
TABLE
1,
1921*
to maturity)
(Arranged according
1922^
$2,831,948,450
1923'
4,022,116,555
War
1924'
704,382,584
118,489,900
Treasury
Certificates
Savings Securities
Loanof
1925
1928
1930
1925
3,643,848,200
599,724,050
48,954,180
1936
1938
Panama's of 1961
Non-interest-bearing debt
Miscellaneous
25,947,400
1938*
6,357,692,050
1942*
3,317,847,700
1947"
1,952,279,350
1961^
50,000,000
'
230,260,212
'
49,250,960
$23,952,741,592
244,565,951
$23,708,175,641
Net debt
Treasury certificates have varying maturities from 1 to 3 years but the great
majority are for 12 months or less.
'Optional redemption in 1922.
'Maturity is 5 years from issue; most were issued in 1918 and 1919.
* Optional redemption in 1933.
Optional redemption in 1927.
Optional redemption in 1932.
^ Chiefly United States currency notes.
Postal Savings and Conversion bonds having varying maturities.
*
vol. 112,
No. 2920,
2502.
expenditures
mines the rapidity with which the public debt can be reduced
amounted to $241,320,000. In comparison with the same
period for the preceding year
which showed a deficit of
$488,452,000, the showing seems fairly good, but It is far
from being so.
Tax
complaint
in
terrent.
It
for
is
many
BAROMETERS OF FINANCE
1 5^^
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223
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BUSINESS FORECASTING
224
tures can
work wonders
In
this direction.
The
small daily
statement of the Treasury Department gives a far better indication of what is being accomplished along these lines than
columns of reading matter.
Fiscal operations of the Treasury as a barometer of
The chief barometric significance in the daily reports of Treasury operations relates to taxation.
Heavy
tax rates which presently exist can be reduced only when the
business.
Treasury Department
in
practically impossible.
Chapter XII
BAROMETRIC SUMMARY
* "Barometer:
An instrument for determining the weight or pressure of the
atmosphere, and hence for judging of the probable changes of weather,"
"Webster's New International Dictionary."
225
BUSINESS FORECASTING
226
If three or
ways remain
An
must
al-
a relative concept.
may
Intellect
be better understood
if,
in
considering
is
A. R. Hinks,
p. 134.
BAROMETRIC SUMMARY
227
physics,
barometers.
No
tive of
barometer can be accepted as definitely indicacoming events. The "shadow which is cast before"
single
must be sought
in diverse
So an Inboth as
crease
of
problem
the
Obviously,
other.
the
of
effects
and
causes
forecasting cannot be solved through an elementary division of various barometers on a basis of cause and effect.
and hence
in
prices
and
in
industrial
production
a'ct
BUSINESS FORECASTING
228
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BAROMETRIC SUMMARY
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BUSINESS FORECASTING
230
But despite the constant Interplay of cause and effect, cerbarometers represent causes to a greater degree
than effects. An attempt to chart the various business baromtain of the
and
effect is
to
Any
classifica-
business conditions.
It supplies
number of people than any other occupation, and definearning power of the second largest industry
railroading. Large crops usually create increased business activ-
larger
ity,
forecast on winter
tions of consumption..
activity
is
Structural production
in
BAROMETRIC SUMMARY
is
231
Summary
The
all-im-
business
makes
modern
affected.
idle cars
tivity; rather
conditions of transportation.
Foreign trade
be of barometric
statistics
utility.
Due
the value of the trade Is of much less Importance than the volume. The total of exports, under present conditions. Is of
less significance
The dependence
of
American Industry upon foreign buyers has been overemphasized as the value of manufactured products exported averages materially less than 10 per cent annually of the total
is
may
be noted
in retail sales.
BUSINESS FORECASTING
232
Summary
ment
controversies.
Wages
course
of business conditions, increasing in times of activity and lowering in periods of inactivity. Toward the close of a period of
prosperity wages tend to increase more rapidly than profits
and bring about the controversies which become more frean indication that business activity has
quent at this time
about reached its peak. During a period of depression, wages
decline even below reasonable minima and thus require an upward adjustment even when conditions are inactive. Slight
though such an increase may be, it indicates that the darkest
hour has passed and that recovery is not far distant.
Under new restrictive legislation, immigration figures have
lost a great part of their barometric significance.
Summary of the barometers of business profits. Corporate
earnings are without special barometric value. The information obtainable, from a forecasting standpoint, is usually obsolete before it is published; and even then rarely differs from
that which preceding conditions indicated in advance.
The number of commercial failures is valuable because it
Indicates accurately and promptly the trend of business events.
very low number of failures in comparison with preceding
periods Indicates that business is extremely active, that prices
of
all
It
But most
of expected developments.
The prices of industrial
of companies chiefly Interested In raw
BAROMETRIC SUMMARY
233
materials and producers' goods, offer the best criterion for judging the impending course of events.
scientific
to
as
Moreover, bank
of business
it
now
Is.
Bank statements
dition of the
especially the weekly statement of concombined Federal Reserve banks are Invalu-
They
The
the
demand
BUSINESS FORECASTING
234
rates have
relatively
minor barometric
utility.
The
rate in the
significance.
may
serve either of
can be predetermined
BAROMETRIC SUMMARY
far obtainable.
On
235
The
first class
barometric value.
intrinsic
GROUP
I.
(b)
( 1 )
Reserve
(2)
Bills discounted.
(3)
Notes
ratio.
in circulation.
The weekly
(a)
Pig
iron.
common
stocks.
national Paper.
GROUP
II.
B-1. Prices.
(a)
GROUP
C-L
IIL
Interest rates.
(a)
Commercial
(b)
The
The
(c)
call
loan rate.
BUSINESS FORECASTING
236
C-2.
Gold movements.
(a)
for
the
month and
New
building operations.
finance.
Federal
C-5.
C-4.
(a)
GROUP
IV,
(b)
Weekly
Weekly
car loadings.
idle cars.
GROUP
V.
E-1. Wages.
E-2. General corporate earnings.
(a) Quarterly reports.
(b)
E-3.
New
Annual
reports.
security issues.
Composite barometers.
In
in
a logical development
would
tions.
BAROMETRIC SUMMARY
237
in-
fluencing factors
is
would be unreasonable to
may
ascribe to the
volume of new
is
lacking.
Bank
clearings,
The
is
third problem
is
to
home
tariff,
taxes, etc,
tics.
Group I. Speculation.
1. Bank clearings of New York City.
2. Average price of industrial stocks.
3. Average price of railroad stocks.
4. Average price of railroad bonds.
*"The Index of General Business Conditions" prepared by the Committee
on Economic Research at Harvard University, and "The Annalist Barometer
and Business Index Line." Other composite barometers include the "Babson
Compositplot of American Business Conditions," prepared by Babson's Staand "Brookmire's Forecaster," prepared by The Brooktistical Organization
;
BUSINESS FORECASTING
238
New York
2.
3.
U.
4.
City.
Group
prices.
Banking.
III.
1.
Interest rate
2.
3.
Loans of
4.
Deposits of
and
(9)
wages.
The
writer
reluctant
is
to
believe
that
can be constructed
of the nine Indicia
interest rate
It
Is
open to
omitted and
it is
included
r"'"^
'"'*/''
''"/
"
is
^'^"'^'y empirical
its
value as a forecaster
BAROMETRIC SUMMARY
During the
239
two
monthly survey of employment conditions by the Department of Labor,*^
and the other the monthly report on new security Issues by
The Financial and Commercial Chronicled A comprehensive
production and trade Index Is being evolved by the Federal
Reserve Bank of New York, which should shortly be available
and which should prove of Invaluable assistance in barometric
volume
Is
being written.
first
half of 1921
work.^
lines
Is
maximum
If
This problem
II,
Chapter Vlll.Monthly
Labor Remeiu,
Commercial Chronicle,
in
1,
p.
70.
No. 132,
p. 426.
"At
trade,
and
credits.
Production
statistics
also should be
made
BUSINESS FORECASTING
240
to
ness future.
of so
many
factors that
cantile
inventories.
3,
The Nation's Business for June, 1921, (p. 12) Mr. Hoover is quoted as
"What I mean is that we should have more timely, more regular
and more complete information of the current production and consumption
In
follows:
that
BAROMETRIC SUMMARY
241
economic developments. Furthermore, the utility of any barometers depends primarily upon the intelligence with which it
is
interpreted.
No
real business
man
thinking.^^
" Since
this chapter was written, the Department of Commerce has begun the
publication of a monthly "Survey of Current Business" which is a statistical
compilation of the various indexes of production and marketing. The Survey
contains many indexes which are not specifically covered in this book because of
The
is
that
it
is
issued
Part
BUSINESS CRISES IN
III
243
Chapter XIII
CRISES
was
4, 7, 4, 8,
1 1,
9, 9, 7,
1 1,
9, 10, 4, 6,
American
is
business.
two occasions
the
World War
1914
War
developments which
In
Upon
1861 and
ordinarily are
channels,
business methods,
from those
in the early
BUSINESS FORECASTING
246
With
ma-
terial
change,
the
W.
p.
76.
H. Lough,
Jr., p. 3.
CRISES
247
Number
Tear
1811
1815
88
208
246
1816
"A
of
banks
Capital
Circulation
Specie
$52,000,000
82,000,000
$28,000,000
45,000,000
$15,000,000
17,000,000
89,000,000
68,000,000
19,000,000
going none too favorably for the United States, with corresponding adverse effect upon banking confidence. The capture
of the city of Washington by the British on August 24, 1814,
was followed by a suspension of the Philadelphia and New
York banks. The banks remained closed until 1817.
The period of depression which began in 1814 lasted until
1820.
Business conditions in 1819 were particularly poor.^
when the charter
flven the rectification of the error of 1811
of the First Bank of the United States was permitted to expire
through the chartering of a Second Bank of the United
States in 1816 failed to prove of assistance until well after
1820.
The crisis of 1837. Business conditions during the period
from 1820 to 1837 were In marked contrast to those which
existed during the six years Immediately preceding. The completion of the Erie Canal In 1825 was the first great step In
the opening of the West, and served as a stimulus for similar
projects throughout the North and East.
Steam railroads
were proved practicable by 1830 and extensive construction was
The financial poin progress within a few years thereafter.
sition of the Government had improved to such an extent that
the entire national debt was redeemed by 1835 and a surplus
of $26,749,803 was on hand on January 1, 1836.' With the ex-
power
'"Distress was severe throughout the country; many laborers were thrown
out of employment; prices of exportable articles fell; and, in general, a
readjustment of values was forced upon the country. Contraction of credits
by the banks in their endeavor to obtain a specie basis in 1817 also contributed
to diminish the credit facilities which the banks could afford to importers; the
State banks reduced their note issues from $100,000,000 in 1817 to $45,000,000
"Financial History of the United States," D. R. Dewey, p. 166,
in 1819."
* "History of Modern Banks of Issue," C. A. Conant,
p. 626,
BUSINESS FORECASTING
248
immediate future.
came rampant.
in the
projects
Factors other than speculation and unproductive
refused
Congress
1837.
of
reaction
the
to
also contributed
of the United
Bank
Second
the
of
charter
the
to extend
The Coinage Act of 1834
States which expired in 1836.
changed the ratio of the relative value of gold and silver under
ratio
the bimetallic system which then prevailed from the old
of 15 to
circulation,
TABLE
kept
which undervalued gold and hence new
to
No. 90.
BANK EXPANSION
(amounts
Number
IN
it
from
ratio
1829-184S*
in millions of dollars)
of
Loans
Circulation
Year
banks
Capital
1829
1834
329
110.2
48.2
137.0
506
200.0
94.8
324.1
1835
704
231.2
103.7
365.2
1836
713
251.9
140.3
457.5
1837
788
290.8
149.2
525.1
1838
829
317.6
116.1
485.6
1839
1840
327.1
135.2
492.3
358.4
107.0
462.9
1841
840
901
784
313.6
107.3
386.5
1842
692
260.2
83.7
324.0
1843
691
228.9
58.6
254.5
1844
1845
696
707
210.9
75.2
294.9
206.0
89.6
288.6
16 to
of
p. 225.
it
into cir-
In 1836, the Treasury Department refused to accept other than specie in payment for
The
upon speculation in
1835 and
ilver
CRISES
249
were reported in New York City. Specie payments were suspended by the banks on May 10 and were not
resumed until the following year. The depression in busicial failures
The
crisis of 1857.
Liquidation
failure
in this
country.
in
The
TABLE
No. 91.BANKING
Number
Specie
of
Year
banks
Loans
Deposits
Circulation
reserve
1846
1847
1848
1849
1850
707
715
751
782
824
312.1
96.9
105.6
42.0
310.3
91.8
105.5
35.1
344.5
103.2
128.5
46.4
332.3
91.2
114.7
43.6
364.2
109.6
131.4
45.4
1851
879
992
413.7
129.0
155.2
48.7
527.0
189.0
156.3
53.0
1,098
408.9
145.6
146.1
47.1
1,208
557.4
188.2
204.7
59.4
1,307
576.1
190.4
187.0
53.9
1,398
634.2
212.7
195.7
59.3
1,416
684.5
230.4
214.8
58.3
1852
1853
1854
1855
1856
1857
1858
1859
1860
1,422
583.2
185.9
155.2
74.4
1,476
657.2
259.6
193.3
104.5
1,562
691.9
253.8
207.1
83.6
Compiled from
p. 260,
Conant,
p.
637.
BUSINESS FORECASTING
250
Europe caused an enormous Increase In immigraUnited States/ Railroad expansion was more rapid
than the growth of the country. In the nine years preceding
1857, over 20,000 miles of new railroads were constructed; in
the year 1856 alone, 3,642 miles were completed.^
difficulties in
tion to the
As
the
of prosperity continued,
era
business
activity
in-
TABLE
No. 92.
as early as
Mileage
Mileage
IN
THE
1840-1900*
Mileage
Yfar
increase
Year
increase
1840.
516
717
1860.
1,837
1880.
6,711
1861.
1881.
9,846
1841.
Year
increase
1862.
1882.
.11,569
1843.
491
159
660
834
1863.
1,050
1S83.
6,745
1844.
192
1864.
738
1884.
3,923
1845.
256
297
1865
1,177
1885
1846.
1866
1,716
1847.
668
1867
1868
1869
2,249
1886
1887
1888
1889
1842.
1848.
398
1849.
1,369
1850.
1,656
1851.
1,961
1852.
1,926
1853.
2,452
1854.
2,979
4,615
1870
1871
6,078
5,870
1,360
1872
1873
1874
1855
1,654
1875
1,711
1856
1857
1858
1859
3,642
2,712
2,487
1876
1877
2,465
1878
2,665
1,821
1879
4,809
7,379
4,097
2,117
2,274
1890
1891
1892
1893
1894
1895
1896
1897
1898
1899
2,975
8,018
12,876
6,900
5,162
4,844
3,656
4,143
2.899
1,895
2,053
2,163
2,026
3.466
p. 257.
"History of
Modern Banks
of
I ssue,"
C. A. Conant, p. 637.
CRISES
251
M
18&$
1869
PBOSPEEITY
N.
iBm
1971
1872
UAJOB OBISIS
1874
1873
lam
DSPBSSSIOir
187fi
;a77
isia.
//
1
SB00VEH7
\
/^
V. ^
1879
laao,
--.^
1881
EBOSPEEITO
iafi
^^^^ .^-^
T?
MINOH CRISIS
EECOVEHY
1884
/ ^-^
IflflR
"^
X''
.^
1990
laai
/
/
ifl^p
1
H
1893
1894
I>PRBSSI02I
189B
1696
1897
RaOOVEHY
1898
Tflgq
Boso
S
Cl
_^-^
1888
MAJOH CRISIS
S"
Si-
**-
ipny
PB0SPBSlT3f
^^^^
IBRfi
o
1
o
o
K
(
BUSINESS FORECASTING
252
The
failure of the
War
many financial institutions to close. Industry was profoundly affected; new railroad construction decreased to 2,117
miles in 1874 and 1,711 in 1875; foundries and mills practically ceased operations.
Business prostration continued for
six years
one of the darkest periods in the commercial history
of the United States.
pelled
The
crisis of
of short duration.
May
11,
It is attributable
European crop
CRISES
failures resulted in a
253
heavy de-
No. 93.THE
TABLE
Ratio of gold
Ratio of gold
Year
to silver
1840
1850
1860
1870
15.61
1871
1872
1873
1874
15.57
Year
to silver
16.58
1875...
1876
1877
1878
15.70
15.29
15.57
17.87
17.22
17.94
18.39
1879
1880
1885
1890
1895
15.63
15.92
16.17
18.04
19.39
19.77
31.57
The
crisis of 1893.
developed
in the
United States
The
outstanding factors.
Company
in
p. 406.
London caused
in
failure
Although the
in-
commitments
States.
Up
in
other countries,
""A
p.
102.
BUSINESS FORECASTING
254
be
made from
The
known
as the
Sherman Act.
The
at-
SILVER.
PRICES:
1867-1899.*
1867-1899
From
. - -
in
lowest ebb
May
The
uncertainty In the monetary situation was quickly reflected in banking and industry generally.
The failure of the
In
Chicago on
May
CRISES
9,
255
1893, precipi-
With
credit con-
came to a standstill. ^^
The repeal of the Sherman Act on October 30, 1893, was a
belated attempt to rectify damage which had already been
done.
Business ^conditions recovered gradually but it was
close to 1896 before the effects of the crisis had definitely
ditions extremely stringent, industry soon
terminated.
The
crisis of 1907.
The
crisis
began.
The cause was purely financial. Banking was still being conducted under legislation passed In 1863
under the emergencies of war times, which made the circulating
currency dependent upon the volume of United States bonds
outstanding.
The banks of the country followed a policy of
Independence from each other rather than one of interdependence.
Under reserve legislation, the surplus funds of
the country found their way to New York at all times of the
year except at the harvests, when the funds were withdrawn.
Consequently each fall found credit conditions decidedly stringent with adverse effect upon business in general.
quickly as
The
more
It
credit situation in
difficult to
New York
handle than
in
to the Increase In speculative transactions during the year immediately preceding, and to the prevalence of credit stringency
abroad as well as at home. The banks found their cash re-
The
crisis of 1920.
While
it is still
defi-
nite
in
""The production of coal, both anthracite and bituminous, fell off; the output of pig-iron, which had been about 9,157,000 tons in 1892, fell to 6,657,000
tons in 1894; new railway construction almost ceased; in 1894 there were 156
railways, operating a mileage of nearly 39,000 miles, in the hands of receivers;
among these were three great railway systems, the Erie, Northern Pacific,
and Union Pacific." "Financial History of the United States," D. R. Dewey,
p.
446.
BUSINESS FORECASTING
256
The
beginning
The Department
World War.
of
prices
for
1921.
The
combined reserve banks on Jan1920, was 43.7 per cent, or fairly close to the legal
minimum. Federal Reserve notes In circulation amounted to
$2,998,992,000 which represented almost wholly currency expansion In the United States during and following the war.
uary
2,
The low
ratio
The
however.
The
per cent In
May.
Note
More
CRISES
257
APPENDIX
SOURCES OF BAROMETRIC INFORMATION
DAILY
1.
2.
3.
4.
Interest rates
5.
Federal finance
6.
Industrial controversies
The
The
The
The
WEEKLY
8.
9.
10.
7.
Weekly report
Weekly report
of the
of U. S. Geological
the
Am.
Survey {c)
Ry. Assn.{h)
MONTHLY
11.
New
New
(15th)...
12.
13.
14.
15.
New
16.
17.
5th)
"Bradstreet's"
18.
19.
20.
the U.
S.
"Bradstreet's"
"Dun's Review"(b)
F.
W. Dodge &
Co.(c)
"Bradstreet's" (b)
S.
(c)
is
259
INDEX
(Reference should also be made
ning of book.)
outside
Accuracy
in forecasting,
census forecasting, 12
crop forecasting, 18
life insurance forecasting, 9
national budget forecasting, 15
population forecasting, 13
weather forecasting, 11
Agricultural production, according to
188, 233
during
during
during
during
products,
price
of,
in,
prosperity, 37
recovery, 32
retrogression, 43
in
United
Barometer, definition
Barometer
of
of,
business,
225
agricultural
and
138
238
Astronomical predictions, 6
operations of Treasury
foreign exchange as, 175
foreign trade as, 121, 131
gold movements as, 221
fiscal
Compositplot of American
Business Conditions, 237
Bad order cars, 118
Balance of trade, 131, 132
settlement of, 215
Bank clearings, as business barometer,
Babson
immigration
as,
148
in general, 225
as,
193
barometric limitations
States
1846-1860, 249
tality, 8
line,
depression, 26
Banking conditions
period of
period of
period of
period of
national, 207
Agriculture, employment
York, 192
states, 76
barometers
New
new
190
135
exchange
as,
stock
171
wages
261
as,
143
224
INDEX
262
Federal
Reserve notes
in
circula-
199
sources
information,
tion,
Barometric
213
of,
258
railroad
construction
United
in
States, 251
wheat, 179
wool, 183
trend in volume of idle freight cars,
119
wholesale prices
in
United States,
101
December
business cycle, 21
comparison of agricultural
with
prices, 81
Bank Clearings)
Clearings
(see
Clothing,
chart
showing
relative
bank clearings
tion
average
producwholesale
wholesale prices
Coal, production of, 87
Coffee, chart
of,
of,
107
showing trend
in
prices
183
Commercial paper,
interest
212
rates on,
INDEX
periods of
relationship to
prosperity and depression, 52
Credit,
Commodity
prices, 99
1857, 249
1873, 252
1884, 252
Construction, 94
during
during
during
during
263
1893, 253
of depression, 24
period
period
period
period
1907, 255
of prosperity, 34
of recovery, 28
of retrogression, 40
1920, 255
Crops, effect upon business, 62
forecasting, 17, 18
losses, 80
reports, 62, 79
67
chart
179
ment reports
Govern-
on
price, 46
and value,
78
chart
179
closing prices of, on June 10, 1921,
172
condition of crop, 75
countries producing, 73
crop losses, 75
dates of issuance of reports on, 63
Government
of,
in,
53
47
Bank
definition of, 47
63
Cost of productioi),
estimation of, 49
see
estimation
on, 63
Inflation,
Statements
effect
in
and
Deflation
Demand,
crop losses, 66
.harvesting of crop, 66
information contained
production
53
characteristics of, 23
construction during, 24
reports on, 73
of,
of,
207,
Bank
of England, 211
Dividend payments barometer of busiof
ness, 154
Dividend
record of
Railroad. 155
Pennsylvania
INDEX
264
statement, 194
statement of condition of, 197
Earnings, barometers
232
barometer
of,
as
corporations,
of
business, 156
of industrials, as barometer of business, 153
of public utilities, as barometer of
business, 153
of railroads, as barometer of business, 153
of United States Steel Corporation,
154
in business, 20
Economic forces
Employment
business
as
conditions,
barometer, 139
Employment by railroads, 152
Employment, problem of, 137
Estimating death claims in life insurance, 7
F
Failures, barometer
of business,
157,
159, 232
number
of
to
amount of
relationship to
number
158
in business,
liabilities,
158
showing
number
in
United
States, 159
trend
Farm
of,
Forecasting, accuracy
crops,
in,
17
in business, 225
in life insurance, 7
table
banks,
196
of
member
reserve accounts of
156
chart
showing rela-
discount rates
gold holdings
weather conditions, 10
Foreign exchange, barometer of business,
of, 210,
of,
211
200
175
158
products,
population, 12
chart
"Futures," meaning
of,
172
INDEX
measurement
during
during
during
during
period of depression, 27
period of prosperity, 37
period of recovery, 32
period of retrogression, ^1
financial barometer, 188
significance of, 234
nations
holding
large
stocks,
220
H
Harvard
University Committee on
Economic Research, 92, 237
Harding, Gov. W. P. G., cited, 206
Hinks, A. R., cited, 226
Holmes, Justice O. W., cited, 18
Hoover, Herbert, cited, 240
House furnishings, chart showing relative wholesale prices of, 112
S. S., cited,
173
Bank
see
on
days
60-90
commercial
papier,
212
Interrelationship
of
business
barom-
228
"Invisible" items of foreign trade, 122,
215
Iron and steel industry, 83
eters,
chart
deflation,
Statements
Insurance, forecasting in, 7
Interest rates, 209, 212
barometer of business, 215
Iron, chart
of business, 145
Industrial earnings, 153
Industrial production, barometer
and
Inflation
Huebner,
of
twenty-five, 170
217
production,' 219,
of, 59
sources of information, 90
Industrial stocks, average prices
Gold,
265
187
prices for ten years, 185
J
Johnson, Joseph French, cited, 44
Jones, E. D., cited, 30
Juglar,
C,
Kelly, F.
cited, 253
C,
cited, 14
of,
137,
of depression, 25
of prosperity, 35
of recovery, 30
of retrogression, 41
Law
of
91
of,
ufacturing, 83
of causality, 5
Liabilities of failures,
relationship to
number, 158
Life insurance, forecasting
in,
in,
INDEX
266
Raymond,
Pearl,
Persons,
Loveman, Amy,
Pig
Lire,
19
cited,
commodities,
exports
of, 128
Member
statement
banks,
of
condi-
W. C,
45,
60,
cited,
38,
100, 115
Money economy,
Money, functions
Moore, Henry
44
United States, 201
cited, 12, 24
of,
in circulation in
L.,
W.
growth in, 13
showing actual and prospec-
table
tive,
101
chart showing comparison of agricultural production with, 81
chart showing relative wholesale
prices
112
decline
effect
crop reports, 62
in circulation, 198
in
United
States,
245
175
to
in,
period
period
period
period
of
of,
47
of depression, 24
of prosperity, 33
of recovery, 29
of retrogression, 40
esti-
mates on, 51
fluctuations in, 104
of commodities, 99
on exchanges, 168
of coffee for ten years, 181
of copper for ten years, 186
of corn for ten years, 177
of cotton for ten years, 178
of industrial stocks, significance of,
168
agricultural
production,
79
relation
105
commodities,
Panics,
of
New
Notes
14
during
during
during
during
in,
in
trend
trend
187
definition of,
Mortality table, 8
Moulton, H. G., cited, 115
"Normal" meaning
M., cited, 92
chart showing
iron,
prices of,
M
Manufactured
cited, 14
sion
of
farm product
general, 115
why they rise, 51
prices
to
INDEX
Producers' goods, definition of, 52
Production, barometers of, 59, 230
effect of seasonal variations on, 90
estimating cost of, 49
during period of depression, 23
45
of,
Profits,
barometers
Prosperity,
44
of,
232
of,
prices during, 34
of
member
banks,
number
of,
100
market during, 36
transportation during, 34
wages during, 34
Public utility earnings, 153
during period of depression, 26
effect
upon
characteristics of, 38
construction during, 40
de-
mand, 48
during
1840-
accounts
production during, 33
retail sales during, 35
employment
Reserve
construction
production during, 28
retail sales during, 29
stock market during, 31
transportation during, 29
wages during, 30
marketing during, 34
Railroads,
power,
new
prices during, 29
immigration during, 35
Purchasing
marketing during, 28
203
construction during, 34
corporate earnings during, 36
failures during, 36
financial conditions during, 37
foreign trade during, 34
gold movements during, 37
stock
162
characteristics of, 33
new
196
267
152
construction during, 28
187
INDEX
268
157
Scrip dividends, danger signal,
Seasonal variations, influence on production, 90
new
(see
security
is-
bank
Herman,
173
cited,
253
Simpson, Kemper, cited, 50
to,
of
business, 87
Steiner, W. H., cited, 239
Stock exchange, barometer of business,
171
169
of depression, 26
of prosperity, 36
of recovery, 31
of retrogression, 42
of
twenty-five
for
barometric
price
industrial, 170
list
States,
index num-
ber, 103
building permits, 95
call
money
rates,
214
15,
114
use, 168
rates
of
Federal Reserve
17
211
Structural production, 93
barometer of business,
94,
230
dividend record of
Railroad, 155
dividend
record
of
Pennsylvania
United
States
183
of,
46
limitations upon, 49
of,
Table
48
of manufactured products
United States, 128
exports of United States, 127
Federal Reserve notes in circulation, 202
foreign trade of United States, 123
gold holdings of Federal Reserve
exports
Supply, determination
regulation
United
condition
of,
States,
suggested
in
Bradstreet's wholesale
during period
during period
during period
during period
Stocks, average
States,
195
United
in
1846-1860, 249
Steel
expansion
248
New York
in
banks, 200
immigration into United States, 149
imports of leading commodities, 130
imports of United States, 129
INDEX
imports of raw materials, 89
index number of wholesale prices
in United States, 102
index number of wages per hour,
141
indices of production
interest rate on 60-90
cial paper,
and trade, 98
day commer-
212
interrelationship
of
business
ometers, 228
money in circulation
in
bar-
United
201
monthly balance of trade of United
States, 132
nations holding large gold stocks in
States,
269
relationship
farm
of
products
to
and
spring wheat, 71
shares traded and average price,
167
shares traded on New York Stock
Exchange, 166
statement of condition of Federal
Reserve banks, 197
statement of condition of reporting
member banks, 206
unfilled steel orders, 86
value of United States farm crops
according to States, 79
American experience
1919, 217
net earnings of railroads, 153
net earnings of United States Steel
verification of
Corporation, 154
new security issues, 162
number
159
operation of Federal Reserve clearing system, 193
percentages of corn crop harvested
monthly, 66
percentages of cotton crop harvested
monthly, 76
percentages of wheat crop harvested
monthly, 71
population
tual
of
United
States,
ac-
and prospective, 14
prices of
wheat, 69
production of bituminous coal, 88
production of pig iron in United
States, 85
United States, 13
reserves to Federal
Reserve notes and deposits, 204
ratio of gold to silver, 1840-1895,
table of mortality, 9
verification
verification of
verification
casts,
estimates
of
of
weather
of
reve-
forecasts, 11
18
in, 221
Tides, prediction of, 6
Transportation, a barometer of business, 118, 121
188,
221
U
Unfilled steel orders, 86
United States, public debt of, 222
United States Steel Corporation, divi-
dend record
of,
156
ratio of cash
253
INDEX
270
w
Wages,
141
Wages and
prices,
142
Wages, as barometer of
business, 143
Weather forecasts, 10
table showing verification of, 11
Wheat, acreage, production, value, 72
chart showing annual production
and December 1 price, 68
chart showing effect of prevailing
upon acreage planted, 77
chart showing trend in prices of,
prices
179
crop losses, 71
government reports on, 69
per capita consumption of, 73
percentages harvested monthly, 71
prices for ten years, 176
production of, 66
relative production of spring and
winter, 71
table showing production and exportation, 69
of,
100
Williams,
J.
S.,
cited,
210
183
in
prices
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