Académique Documents
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Airline Distribution
Solutions
by APG Network
Richard Burgess
President
are
managed
by
Emilie
BIGGERSTAFF in Paris.
The network partners with over 200 airline clients
Melinda BUXBAUM UK
APG GSSA GSSA Representation Services.................................................................................................... pages 18-19
different contracts.
Organization Network
Head Office
Richard BURGESS
James W. FOSTER
Chief Operating Officer
Sandrine
de SAINT-SAUVEUR
Leon PERELMAN
President
LONDON & PARIS
new-york usa
PARIS FRANCE
Secretary General
Paris France
Vice Presidents
Raul ROCA
Ferzan UNLUSOY
Djibril B. TABOURE
Keiko ASANO
americas
EUROPE
ASIA PACIFIC
Management
The Board meets regularly and is in charge of all the key
decisions regarding the Network: appointments and
cancellations, approval of budgets and acceptance of
new products into the APG World Program.
asia
europe
AMERICAS
Board of Directors
Raul ROCA
Ferzan UNLUSOY
Vice president
Buenos Aires - Argentina
Vice president
istanbul - turkey
James W. FOSTER
Dorin IVASCU
Mike BEHAN
Tunku ISKANDAR
Bucharest
Romania
Johannesburg
South Africa
Kuala Lumpur
Malaysia
Eduardo BAQUERO
Eyad EL QIREM
Masud KHAN
Caracas
Venezuela
AMSTERDAM
NETHERLANDS
AMMAN
JORDAN
ISLAMABAD
PAKISTAN
Djibril B. TABOURE
Vice president
BAMAKO - MALI
Keilo ASANO
Vice president
Tokyo - Japan
ACTP
APG Corporate Travel Plan
APG CCS
Call Center Services
APG GSSA
General Sales & Services Agency
APG GET
Global Extended Territories
APG IBCS
IATA BSP Consolidator System
APG IET
Interline E-Ticketing
10
APG AACP
ARC ASP Coordinator Program
APG ACTP
APG Corporate Travel Plan
APG CCS
Call Center Services
APG GSSA
General Sales & Services Agency
APG GET
Global Extended Territories
APG IET
Interline E-Ticketing
APG IBCS
IATA BSP Consolidator System
11
Functional Description
The Airlines Reporting Corporation (ARC) manages
and operates the Area Settlement Plan (ASP) for the
USA - analogous to IATAs BSP system. Developed
by ARC for airlines and agents, it provides them
with a simplified approach to the selling, reporting,
settlement and administration of passenger air
transportation. ARC has 195 airline members.
Building on the success of the IATA IBCS program,
APG USA developed a variable cost program
with the Airlines Reporting Corporation, enabling
airlines access to the 14,300 strong ARC accredited
travel agents. 39 airlines currently participate in the
AACP program and APG USA has been named
a recipient of the ARC Sales Partner of the Year
12
Target Audience
Legacy Airlines, Hybrid Carriers, Low Cost Airlines,
Start Ups, Domestic, International, Online, Offline,
even Railroads.
Solution
ARC in conjunction with APG USA offers three levels of
participation opportunities to allow carriers to increase
their revenues from the US market at the lowest possible
cost per transaction:
1. Transaction Only Program designed for
Start-ups, Offline Carriers, or any Non-ARC
Benefits
airlines
in
securing
Credit
Card
Prerequisites
Consolidators
Tour Operators
Scheduled airline
Consortia
Achma ASOKAN
Tel +1 201 484 8036
aacp@apg-ga.com
13
Solution
Idprod - Fotolia.com
Functional Description
UATP is a form of payment which enables
airlines to lower their distribution costs. In 2012,
the annual UATP volume reached USD13 billion
worldwide, a 100% increase in 7 years. UATP
helps the airline industry to save approximately
USD200 million per year in credit card costs.
Although UATP is accepted by most airlines its
volume of transactions in emerging markets
remains limited.
14
Target Audience
Small and medium sized carriers have the
possibility to co-brand a UATP card with APG. ACTP
is a genuine marketing tool for airlines who are
managed by APG
Prerequisites
customers
Scheduled airline
Available in Global Distribution Systems (GDS)
UATP Merchant
Benefits
Enables
data
collection
on
corporate
Thibault LENOIR
Tel +33 1 53 77 13 36
actp@apg-ga.com
15
customer
emails
in
different
languages
24-hour accessibility covering all time zones
Standardized processes for providing information and making bookings
Differentiation of the way that airlines various
customers and target groups are handled:
B2C End consumers / private individuals,
B2B Companies, wholesalers/retailers and
organizations,
High-status customers, i.e., VIPs
Functional Description
All travelers, whether for business or pleasure, want
rapid answers and solutions - fast and accurate.
Even in times of increasing internet usage, customers
still use the telephone for reservations and
information requirements. Professional customer
16
Single-point-processing: Comprehensive
single call
Target Audience
All airlines, large and small need APG CCS
for worldwide professional customer contact
management with flexible opening hours and
hotline solutions. Despite the rise of the Internet,
many customers still use the phone for contacting
the airline.
Available
Languages:
Arabic,
Bulgarian,
Solution
Reservations and Ticketing
Helpdesk Line
Customer service
Complaint management (logging and solving
complaints)
Special Service Requests (SSR)
Baggage Tracing
Schedule Changes
BSP/IBCS Management
Flight refunds / Refund Management
Dispatching confirmations and travel documents
Optional: Operation of customer reward
programs / FFP
Benefits
Investment
Reasonably priced initial setup fee
Pay-on-use cost on a per Minute basis.
References
Germanwings
Germanwings Boomerang Club
T Ulfly.com
Etihad
Etihad Guest
Safi Airways
Skywork Airlines
Ryanair
move
Professionalizing the customer contact and
improvement of customer loyalty
Reliable support to manage unexpected
situations in terms of quality and quantity.
Proven infrastructure safety
Robert THUROW
Tel +49 221 963 72 15
ccs@apg-ga.com
Solution
Provide point of contact within each market
Targeted Sales Calls
Product training
Negotiate commercial agreements with travel
trade
Negotiate and manage Interline relationships,
Special Prorate Agreements
Creative marketing, advertising and promotional campaigns
Formulate local fares/pricing structure
Presence at Major Exhibitions
Media Liaison.
18
Functional Description
Target Audience
Established airlines: smaller and seasonal Online markets; global Offline markets
Prerequisites
Benefits
Create a positive perception of the airline in
the target markets
Generate traffic from all market sectors as
applicable, including: Interline, Internet (OTAs),
Consortia, Consolidators, Tour Operators, Travel Management Companies, Corporate Travel Departments and retail travel agents
Investment
APG Network charges a percentage of net
sales either on a sold or flown revenue basis
based on carrier size and the scope of representation.
Melinda BUXBAUM
Tel +44 (0)7772 153 590
gssa@apg-ga.com
19
Solution
Under one single agreement, airlines can enjoy basic
commercial and distribution services which include:
BSP entry, if not currently members, costs borne by
APG
Presence in the APG IET program
Weekly E-mail to all IATA travel agents in the local
language
Basic help desk support in each country via GDS
tool
Anton Balazh - Fotolia.com
20
Functional Description
Target Audience
Specially designed to extend the commercial presence into tertiary territories, APG GET is a single
solution for all remaining markets where airlines
do not have their own offices or a GSA presence.
APG provides the airline with 80% of the revenue (excluding taxes, fees, charges and agent commission),
all of which will be generated from published fares
which offer above average yield.
Prerequisites
To participate to the BSP either directly or via
the IBCS program.
Benefits
Investment
No investment
APG grants 80% of the net sales issued via
the local BSP and 100% of the taxes.
Jean-Louis BAROUX
Tel +33 1 53 77 13 02
get@apg-ga.com
21
Target Audience
All airlines, large and small need APG IET. No
airline is distributed in all BSPs; big carriers have
reduced their Interline partner lists, and small airlines are having trouble obtaining the interline eticketing agreements that they need.
Solution
Functional Description
On June 1, 2008, IATA discontinued support of
paper tickets in all BSPs worldwide, accepting
only Electronic tickets after that date. Today, most
paper ticket interline agreements between airlines have been cancelled and many carriers are
22
Prerequisites
Scheduled airline
Electronic Ticketing capable.
Benefits
Investment
No Implementation Fees from APG; integration fee (variable) levied by the Interline carriers E-Ticketing service provider
Sandrine
de SAINT-SAUVEUR
Ophlie
CHERDRONG
23
Target Audience
IBCS is widely used by carriers of all sizes:
Big airlines use IBCS in thin or seasonal online
markets and in offline markets
Small, start up or regional airlines use IBCS in
both online and offline markets to establish
their brand rapidly.
Solution
IBCS helps airlines to generate marginal sales
revenues: APG Network Members function as the
Local Carrier Representative to BSPs
Handles application formalities for the airline
with the BSP offices
Executes agreements between the airline &
the BSP
Functional Description
IBCS, developed jointly by IATA and the APG
Network in 1999 to widen BSP membership, permits scheduled airlines (whether IATA members or
not) to join any BSP worldwide on a variable cost,
Pay as you Earn basis, with nominal joining fees.
24
Prerequisites
Scheduled airline
IATA or Non IATA affiliation
Available in Global Distribution Systems (GDS).
Benefits
Investment
Cost
Joining fee*
$ 1,000
per BSP
$ 500
Annual
Membership fee
per airline
Description
Based on productivity
Administration 3%
assessed monthly on net value
fee variable
of tickets sold through BSP
Surcharged SCU
$ 4.00
per SCU
* IBCS Extend a new product and facility for airlines already present in a minimum of
10 BSP, allows access to a block of any 5 BSP worldwide for only $1,000 in joining fees.
Emilie BIGGERSTAFF
Tel +33 (1) 53 77 13 29
ibcs@apg-ga.com
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