CHRISTINE

SALVARANI

1301 North Hoyne Avenue Apt #2, Chicago, IL, 60622

christine.a.salvarani@gmail.com
(908) 930-8166

EXPERIENC
E
2013-Present

Kraft Foods Group

Senior Associate, Corporate Strategy
Identified renovations and innovations for meals portfolio. Analysis had revenue upside of 19-25M.

Evaluated company performance and recommended growth strategies to Kraft Leadership.

ADDITIONA
L

Created segmentation and targeted personal narratives to inform marketing strategy in 20+ markets
Conducted hierarchical culture cluster analysis and trend analysis to obtain insight of market landscape
Presented key findings for US specific recommendations.
Led, taught, and mentored 2 associates on core analytic tactics

Identified barriers to adoption and growth levers to drive pharmaceutical sales growth. Framework
implemented by client salesforce team.

EDUCATIO
N

Conducted stakeholder meetings to understand best-in-class CPG innovation frameworks

Developed strengths and weaknesses of each model to understand, which works best for Kraft

Rosetta Marketing Group

Associate Consultant, Marketing Strategy and Insights
Created a global consumer marketing strategy and segmentation for a large technology company.
Analysis informed go-to-market strategy and advertising campaigns launched with $1.5B budget.

Summer 2010

Analyzed categories to understand market landscape and quantify growth

Delved into growth cohorts/segments to understand drivers, best-in-class players, and marketing tactics
Conducted case studies on large competitors to learn from key success and missteps

Developed frameworks to drive in-house disruptive innovation. Shared with Strategy President.

2011-2013

Determined category and brand attractiveness, to gage company strengths and weaknesses
Analyzed dynamics of category share gain/loss, to evaluate performance and growth
Determined category and brand alignment with key consumer cohorts to unlock growth
Conducted competitive analysis to understand tactics used to outperform the market
Analyzed near in category adjacencies to determine potential easy wins

Obtained deep consumer insights on breakfast and snacking. Shared with Strategy President.

Obtained deep consumer insights of the club landscape to inform opportunity sizing
Determined growth segments in club, which informed product innovation decisions
Developed and analyzed conjoint survey, which informed product renovations in club

Participated in qualitative interviews and research used to inform survey questionnaire

Co-designed survey questionnaire used to inform client recommendations
Analyzed IMS Database as quantitative lead. Analysis informed recommended framework

Ipsos Marketing
Marketing Research Intern
Worked with CPGs to obtain consumer insights on key consumers. Recommendations informed
cross channel media campaigns that showed statistically significant brand lift.

Designed questionnaires and analyzed data to find attributes that resonated with consumers

The Wharton School, University of Pennsylvania, Philadelphia, PA

Bachelor of Science in Economics (May 2011) Concentrations: Marketing, Operations with GPA: 3.68
Honors: Magna Cum Laude, Dean List (2008-2009, 2009-2010); SAT: 2170
Skills: Excel, Powerpoint, SPSS, Basic Access, SQL and VBA

Avid soccer player, marathon runner, triathlete, and health and wellness aficionado
Qualified for the Boston Marathon and planning on doing a Half Ironman in 2015
Loves to read and solve puzzles; favorite authors include Malcolm Gladwell and J.K. Rowling

Enjoys volunteering as an SAT tutor and mentor for young children