for about fourteen weeks. Obviously, thats not a very long time yet several impressions have taken hold in my mind which I thought I would share with you. First, there is a lot of research being undertaken in new product and service development and innovation management. This may sound nave as I have been doing research in the field for about 25 years. However, as I now read 8 to 10 papers per week, I have been struck by the sheer quantity of research, illustrating its importance and interest to academics and presumably, new product professionals. Second, papers are being submitted from around the world and by authors from a number of functional perspectives including operations, engineering, supply chain, technology management, design, strategy, and marketing. This provides clear evidence that the effort that Tom, Abbie, and Tony put into expanding the reach and scope of the journal was effective. Third, I find myself wishing that I had more time to read some of the articles cited in various papers. As I look through the references, I sometimes take note of a particular article so that I can be sure to get a copy of it to read at some other point in time. Other articles I find cited repeatedly in papers focusing on the same topic; clearly these are key articles to read to be familiar with research in that field. Fourth, some of the authors are obviously submitting their papers to JPIM for the first time, which is great. We encourage submissions from doctoral students, junior faculty and senior facultyboth new and previous contributors. Unfortunately, however, many of these first time submitters are having their papers desk rejected. How do you avoid a desk reject? First, the paper needs to fit the focus of the journal. As noted in a previous editorial, the aims and scope of JPIM have been revised and are now consistent across all venuesJPIM online site, PDMA site, and in-print. JPIMs scope is broad; however, papers submitted still need to focus on product/ service innovation management. Sometimes, the decision to reject a paper on the basis of fit is easy. Other times, it is more difficult as it begs the question: how expansive do we want the journal to be? I am learning that this is a question an editor faces regularly. For authors, it is recommended that you carefully review articles published in
the journal as well as ask colleagues familiar with JPIM
to see if they think your paper fits the mission. A second reason for a desk reject is that the manuscript does not provide a clear or sufficient contribution to the literature and/or to practice. Authors may have an interesting topic they have chosen to study but without clear articulation of what gap is being addressed in the literature and why it is important to study this gap, the contribution can be difficult to ascertain. Saying that an issue has not been examined before is not adequate justification for undertaking a particular research study. In addition to theoretical contributions, manuscripts submitted to JPIM must also contribute new knowledge to new product professionals. Our guidelines for authors clearly indicate that managerial implications need to be included in the manuscript. These discussions should not be perfunctory; rather they should be thoughtful and as detailed as possible. Finally, a manuscript can be desk rejected because the research contains a major flaw or flaws that cannot be fixed. Generally, these flaws are a result of the research methodology and construct measures. These cannot be changed unless the author wishes to undertake a new study. Sometimes, the flaws are numerous and are evident in many aspects of the manuscript, which results in the paper falling below the quality standards of JPIM. One way to potentially avoid having a paper desk rejected is to have one or more colleagues read your paper. Such feedback can be helpful in identifying weaknesses and ways, if any, in which the paper can be improved before submitting to a particular journal. In summary, I am enjoying this new challenge as editor of JPIM and am certainly learning a lot. As an editor, I dont take pleasure in desk rejecting a paper. However, the onus is on authors to do all they can to ensure that their paper does not end up as a desk reject. So, if you havent already, please read the recently revised Author Guidelines available on the journal web site and use them as a guide when writing up your manuscript. As always, we encourage you to submit your papers to JPIM and we will do our best to provide you with quick and helpful feedback. Gloria Barczak Northeastern University