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Search Engine
Optimization
Techniques to
Increase
Website
Visibility
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What is SEO
Search Engine Optimization is the process of improving the visibility
of a website on organic ("natural" or un-paid) search engine result
pages (SERPs), by incorporating search engine friendly elements into
a website.
A successful search engine optimization campaign will have, as part
of the improvements, carefully select, relevant, keywords which the
on-page optimization will be designed to make prominent for search
engine algorithms.
Search engine optimization is broken down into two basic areas: onpage, and off-page optimization. On-page optimization refers to
website elements which comprise a web page, such as HTML code,
textual content, and images.
Off-page optimization refers, predominantly, to backlinks (links
pointing to the site which is being optimized, from other relevant
websites).
1.KEY CONCEPTS
Key concepts are clasified into three classes and these classes
search stakeholders contribute in distinct ways to search engine
rankings or research insight into how to optimize to those rankings
Shaped by three classes participants are search engine companies
and programmers, SEO practiioners, and SEO users
Search rankings enable web content creators to continously monitor
to exact competitive fitness for a given search query
Accordingly some content creators orient their sites not just to
directly attracted and maintain the attention of their prespective
human audiencies
But to take the advantage of search engines and ranking rules to
extent a orient a site to search engines to become a professionaly
speciality site (SEO)
In response, search engines conceal the competition rules and
frequently redefine them in order to prevent organic content creators
and other SEO specialists from gaming the system and there by
undermining search engines exclusive logistic rules.
Theoratical Framework
PageRank Algorithm
Suppose a small universe of four web pages: A, B, C and D. If all
those pages link to A, then the PR (PageRank) of page A would be
the sum of the PR of pages B, C and D.
PR(A) = PR(B) + PR(C) + PR(D)
In other words, divide the PR by the total number of links that come
from the page.
Probabilistic Model
This model is based on the premise that terms that appear in
previously retrieved relevant documents for a given query should be
given a higher weight than if they had not appeared in those relevant
documents. In particular, they presented the following table showing
the distribution of term t in relevant and nonrelevant documents for
query q.
2.KEY LESSONS
Before Optimizing web content or a website, web developer should
first analyze the keywords- search engine queries for which the will
be optimized .In this lesson web developer will learn why and how
they should.
Analyze keywords that the target audience will use:
Within the fields that technical communicators serve, keywords
often emerge from the communities of the subject matters who
conduct a fields research.
Searchers revised their query more than half the time suggesting the
searches may struggle through an iterative process to formulate an
optimal query
Accordingly whereas the name of the site or the organization. its
trademarks or the specialized lingo used by the subject matter experts
or other insiders who contribute to the site ought to be considered as
potential candidates keywords.
The best keyword candidates are of course distinct each
organization and each website.
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Involve the web content and website with other web content
writers
Since the advent of the Googles pagerank the general trend in search
algorithms has been progressively decrease the influence of a pages
or sites for features.
Which are easiest way to find to webmasters to manipulate SEO
professionals general distinguish between head and tail type of
keywords : the former are more generic and typically just one or two
words long(writer or technical writer).
Whereas the letter are often subcatageries of the former and
typically three or more words long(silicon valley technical writer)
The head and tail nomenclature was inspired by statistical graphs
plotting a line starting a peak (head) and tapering off as it move away
to (tail).
correspondingly increase the rank of keyword.
Most probably to get increase the rank of keyword inbound links are
linked from other websites.
Earn inbound links from other websites:
purchasing the PageRank links with higher PR links through
linkbuilding such as higher priority sites with domain name as
.org , .edu , .gov , .ac etc. These sites are at top level at the Google
Trends and Adwords
providing a useful product or service
posting a new insightful entertaining information
maintaining a blog with regular original interesting posts
engaging the community of related websites and web 2.0 social
media sites
offering to guest post on article or blog entry on someones else site
in exchange link back to ones own site
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Conclusion
A unique best content and without keyword stuff contribution to
1increase search engine rankings
An easier way to search for audience to make webmasters, content
writers , practitioners to do a posting, uploading, press release,
forums, tweets, likes, Adds, blog entry, etc
A best technique to easily access by audience white hat seo
technique is the best
Contributers SEO practitioners, webmasters and programmers keep
on up to date on sites visibility to increase in search engines.
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References:
http://www.IEEExplore.org/IEEE transactions2013
http://www.linksandlaw.com/technicalbackgroundpagerank.htm
http://www.google.com/googleAdwords
http://www.blogger.com/highlevelseoservicesinhyderabad
http://www.the_emerchant.com
http://www.emerchantdigitalsolutions.com
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