Académique Documents
Professionnel Documents
Culture Documents
Elections
Undertaken At
Delhi Institute of Advanced Studies, Rohini
Submitted By
Jagmohan Singh
Amal Ahmed
Manika Chhabra
Abhishek Chhabra
MBA 1-B
- A recent study by the IRIS Knowledge Foundation and the Internet and Mobile
Association of India which found that social media could influence the
electoral outcome in as many as 160 out of 543 constituencies represented
in the Lok Sabha, the lower house of the Indian Parliament. These constituencies
are mostly located in urban pockets where the Internet is widely used.
- To curb "the abuse of money power" during the elections, "flying
squads" and static surveillance teams will guard against the distribution
of cash or other bribes to voters. Committees will also keep their eyes
peeled for illegal election advertisements and politically funded stories
planted in the media.
- The income tax department and the government's financial
intelligence unit have been instructed to keep watch on the movement of
cash during elections. In previous elections, political operatives were
caught driving with suitcases packed with cash in their car trunks.
- The Election Commission will monitor production, storage and
distribution of liquor during elections. Indian political parties are notorious for
handing out alcohol and even prescription medication as bribes to voters.
The Gujarat Election Commission used Web casting for the first time in the
2009 Lok Sabha election;
The Gujarat Election Commission had also used an SMS monitoring
system through which they are able to directly connect to each and every
polling booth and get information from them every two hours. They have
the GIS (Geographic Information System) mapping of all the polling
stations on the Election Commission's Gujarat Web site.
The portal will cover news information and videos related to elections
covering news from leading publications and broadcasters both in English
and Hindi. Users will also be able to watch content hosted by YouTube
partners for elections and links to Hangouts done by political
representatives in the recent past.
In addition to this, the portal will also offer information on how to register for
voting along with a section on frequently asked questions around voting
and registration. Our intent is to empower voters with all the information
they need at a single destination for upcoming general elections. Over time
we will add more functionality to enable users to interact and engage with
the candidates, so that they are not simply watching from afar, but
participating in, engaging with and shaping the political process in a
democratic way.
With over 200 million Internet users in the country, the Internet audience in
India has reached a critical scale and will play an important role in
influencing the decisions of a large proportion of the urban Indian
population in the upcoming elections. Elections related search queries on
Google have shown a considerable increase and the interest in news
information related to elections and politics have started to peak. Leading
political parties are active on most social media platforms, and users will be
able to access all the information sent out by the political parties on
platforms like YouTube, Google+ and connect directly with the candidates
in their constituency.
Cost-effective
Generating campaign donations
Building trust
Passes to users quickly
Reached just by single click
Repeat cost is very low
Conclusion:
Addressing IT professionals at the Nasscom India Leadership Forum (NILF)
2014, Modi spoke about 'transforming India through technology'. "Use of IT can
put India on the road to fast and inclusive growth. We need to empower the
youth of the country," Modi emphasised.
Expressing confidence on the potential of IT sector, Modi said, "I keep
saying IT+ IT = IT (Indian Talent+ Information Technology = India
Tomorrow).
The IT sector can be the shining light of Brand India."
Talking about his vision of creating a 'Digital India', Modi said, "India should
become a digital India, which is a knowledge-based society and economy.
By 2022, when we celebrate 75 years of freedom, we must be a different
nation. And IT can be the growth engine of New India," he said.
Among the many changes these new voters are pushing for is a more
inclusive political dialogue. The rise of social media and other
technology has changed the way Indian youth expect to relate to their
leaders. Social media is helping to bolster India's democratic values, by
bringing mainstream media and political parties under scrutiny and
providing a more people-centric approach to governance. This is one
of the most intriguing and positive developments in India in decades, laying
the foundation for plurality and transparency in public discourse.
Whichever party or alliance forms the next government after the upcoming
elections, one thing is certain. The runup to India's 2014 general elections
is going to see the combined power and influence of technology and youth
more than ever before. In fact, technology is likely to be the real game
changer, as both a younger and more tech-savvy electorate on one hand,
and political parties on the other, begin to realize and harness that powerful
and sophisticated tool to their advantage.