Jacqueline Kooser

ENC 3315
Professor Marinara

Inspiring Advertising
Remember when we were in grade school and were taught that if we have
nothing nice to say, not to say it at all? Many modern day advertisements are
sending forth the message that there is always something nice to say. Who are these
advertisements targeting? Everyone. Some of the most valued and trusted brands
are doing their part to make communication among families and friends of all ages
healthier and happier, and its working.

Exec Summary: introduce brands that are attempting to make a difference and
explain purpose of paper (1 2 paragraphs)

Body: analyze two or three advertisements (cite sources and brands in and out of
text) and evaluate the purpose, foreshadowing, and rhetorical appeals that these
advertisements use to be successful. (2-3 paragraphs)

Future: predict the future that these advertisements can create for our generation
and future generations to come, Involve the aspect of art, creation and rhetoric ( 1-2
paragraphs)

Conclusion: deepen the analysis of how advertising and media can effect the world
we live in both positively and negatively (2 paragraphs)