Project Report

CHAPTER 1
INTRODUCTION
NATIONAL SCHOOL OF BUSINESS
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Marketing become a complex term when it comes to retail industry. Marketing has evolved on a large
scale and gained significant from the mid 90s after the much cherished prof. Philip Kotler introduced it
in a scientific manner and revealed its amazing implementation results. Marketing simply as a stated by
American Marketing Association, its the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and service to create exchanges that satisfy individual and
organizational objectives. Ever since the concept of Marketing has been adopted in India it has been
used in different contexts and the result have also been different than the ones in other country. Thus
marketing in India has been a topic of attraction of many researches recently. In current economic
conditions of favorability the Indian economy is experiencing the peak of the activity and thus application
of marketing is more than visible in each and every product. Also since marketing effects the visibility of
the product, success of the product directly depends upon it. Current latest happening are due from the
Retail sector that is under the scope of my study. Retail is very latest revolution that Indian market is
experiencing and adopting. Every month are the other a new retail is popping up places, this is completely
new concept in India and there is larger untapped market for this which is the reason of such aggressive
expansion by companies. Earlier this market was captured by individual and government traders and large
profits were viable because of no competition, thus they regularly achieved higher profits. Even today a
larger share of market is occupied by this trader. The market potential is so huge that multinational
companies have shown interest in this sector of retailers. The main USP of these retails is quality of
offerings and ease & transparent process of transactions. There are no evident blockages in this
particular retail segment and it is indispensable to life so used rather very regularly and on a large scale
unlike other segments such as clothing! Thus the market is large, number of consumers huge and number
of offerings less, expensive and of low quality.
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Currently the Indian retail scenario consists of following companies:

Big Bazaar
Spencers daily
Reliance fresh
Spar
More
Heritage
Tata group
Wal-mart
What does India hold for big retail players?
The two most important things for the retail industry as stated earlier:
Market
Growing economy
The Indian middle class population is placed around 480 million with monthly house hold
income of $150 to $ 1000. This number is greater than the total population of many countries.
The average house hold income has grown at a rate of 5% over the last decade; whats more
important is the age profile of the spenders we are one of the youngest nations in the world
battering china. Around 52% of the population is below the age of 25
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A Younger population leads to a higher possibility to spend on consumption. At the projected

Indian GDP growth in the next 5 years, the nominal per capita income is expected to double. So
the disposable income would increase.
The factors will drive the growth of the organized sector in the urban areas and to a limited
extend in rural areas. Its estimated that the organized retail sector will be 30% of the total
retailing by 2012.
India displaced Russia to move from second place to first place in the 2005 and 2006 global
retail development index released by AT Kearney the index is a measure of retail investment
attractiveness among 30 emerging markets across the globe.
This indicates that India is the most attractive destination for investment flowing into the retail
sector. The CII-AT Kearney retail study shows that retailing the largest contributing sector to the
countrys GDP. Beside the retail sector contributes about 10% to the countrys GDP compared to
8% in China, 6% in Brazil and a matching 10% in the US. India is estimated to have around
15million outlets making it the country with the highest retail outlet density in the world.
Currently the value of the retail sector is estimated to be around $ 270 billion with a growth rate
5.7% per annum according to the Indian retail report 2007.
FOUR 4Ps of Marketing:

In popular usage, Marketing is the promotion of products, especially advertising and branding.
However, in professional usage the term has a wider meaning, which recognized that marketing
is customer centered. Products are often developed to meet the desires of groups of customer or
even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into 4
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general sets of activities. His typology has become so universally recognized that his four
activity sets, the four Ps, have passed into the language.
PRODUCT
The business has to produce a product that people want to buy. They have to decide which
market segment they are aiming at age, income, geographical location etc. They then have to
differentiate their product so that it is slightly different from what is on offer at present so that
people can be persuaded to give them a try.
PROMOTION
Customers have to be made aware of the product. The two main considerations are target market
and cost. A new business will not be able to afford to advertise on national television, for
instance and would not wish to because its market will be local to start with. Leaflets, billboards,
advertisements in local newspapers, Yellow Pages and word of mouth would be more
appropriate.
PRICE
The price must be high enough to cover costs and make a profit but low enough to attract
customers. There are a number of possible pricing strategies. The most commonly used are:
PENETRATION PRICING charging a low price, possibly not quite covering costs, to
gain a position in the market. This is quite popular with new businesses trying to get a
toehold.
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CREAMING the opposite to penetration pricing, this involves charging a deliberately

high price to persuade people that the product is of high quality. Luxury car makers often
use this strategy
COST PLUS PRICING this is the most common form of pricing. Costs are totalled
and a margin is added on for profit to make the total price.
PLACE
The business must have a location that it can afford, and that is convenient and suitable for
customers and any supplier.
Objectives:
To study the factors affecting the customer awareness on big bazaar
To study the target customer.
To study the market potential of Big Bazaar.
To know the customer expectations.
To know the problems facing by customers in a Big Bazaar which helps to improve
further?
To find out the customers response about the Layout & Display of Big Bazaar.
To find out the Price satisfaction level among customers.
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Catchment Analysis
Definition:
Catchment analysis is basically a tool for area mapping of that local market to finds the locations
of the competitors, customers and traffic between them, in order to quantify the sizes and
potentials of that local catchment areas and market of that area as whole.
Community:
The term community has two distinct meanings:
A group of interacting people, possibly living in close proximity, and often refers to a group that
shares some common values, and is attributed with social cohesion within a shared geographical
location, generally in social units larger than a household. The word can also refer to the national
community international community, and in biology, a community is a group of interacting
living organism sharing a populated environment.
In human communities, intent , belief, resources, preferences, needs, risks, and a number of other
conditions may be present and common, affecting the identity of the participants and their degree
of cohesiveness.
In sociology, the concept of community has led to significant debate, and sociologists are yet to
reach agreement on a definition of the term. There were ninety-four discrete definitions of the
term by the mid-1950s.
The word "community" is derived from the Old French community which is derived from
the Latin communitas (cum, "with/together" + munus, "gift"), a broad term for fellowship or
organized society.
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Since the advent of the Internet, the concept of community no longer has geographical
limitations, as people can now virtually gather in an online community and share common
interests regardless of physical location.
NGO`S
A non-governmental organization (NGO) is a legally constituted organization created
by natural or legal persons that operates independently from any government. The term
originated from the United Nations (UN), and is normally used to refer to organizations that do
not form part of the government and are not conventional for-profit business. In the cases in
which NGOs are funded totally or partially by governments, the NGO maintains its nongovernmental status by excluding government representatives from membership in the
organization. The term is usually applied only to organizations that pursue some wider social aim
that has political aspects, but that are not overtly political organizations such as political parties.
Unlike the term "intergovernmental organization", the term "non-governmental organization" has
no generally agreed legal definition. In many jurisdictions, these types of organization are called
"civil society organizations" or referred to by other names.
The number of internationally operating NGOs is estimated at 40,000. National numbers are
even higher: Russia has 277,000 NGOs; India is estimated to have around 3.3 million NGOs in
year 2009, which is one NGO for less than 400 Indians, and many times the number of primary
schools and primary health centres in India.
Definition of NGO:
NGOs are difficult to define and classify due to the terms inconsistent use. NGO, non-profit
organizations within defined boundaries excludes NGOs that fall outside each specific boundary.
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Additionally, it is beneficial for NGO networks to create a classification that allows similar
organizations to exchange information more easily. To attempt a classification of NGOs requires
a framwork,that includes the orientation and the organization's level of operation. An NGO's
orientation refers to the type of activities an organization takes on. These activities might include
environmental, development, or advocacy work. An NGO's level of operation indicates the scale
at which an organization works on, like the difference in work between an international NGO
and community or national NGO.
One of the earliest mentions of the term "NGO" was in 1945, when the UN was created. The UN
introduced the term "NGO" to distinguish between the participation of international private
organizations and intergovernmental specialized agencies.
According to the UN, all kinds of private organizations that are independent from government
control can be recognized as "NGOs." "NGOs" cannot seek to diminish a nation's government in
the shape of an opposing political party; NGOs also need to be non-criminal and non-profit.
Professor Peter Willets, from the City University of London, argues the definition of NGOs can
be interpreted differently by various organizations and depending on a situations context.
He defines an NGO as "an independent voluntary association of people acting together on a
continuous basis for some common purpose other than achieving government office, making
money or illegal activities." In this view, two main types of NGOs are recognized according to
the activities they pursue: operational and campaigning NGOs. Although Willets proposes the
operational and campaigning NGOs as a tool to differentiate the main activities of these
organizations, he also explains that they have more similarities than differences. Their activities
are unrestricted; thus operational NGOs may need to campaign and campaigning NGOs may
need to take on structural projects.
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Various Communities are participated in Big Bazaar

SANGHA
1. Karnataka Pradesh Arya Idigara Sangha
Contact Person: Narasimha (Manager)
Address: 185, Indigha Bhavan, Rajiv Gandhi Circle
Sheshadripuram, Bangalore-560020
Members: 1500
Phone Number: +91-80-23560574
Funds: Collecting funds from public.
Email Id: kpais185@gmail.com
Festivals:
Activities: Providing Free Boarding & lodging For Boys and Girls (For College Level).
2. Mysore Sambukula Kshatriya Sangam

Founder: R.V. Nanda Go pal
Secretary: A.K. Ram lingam
Contact Person: Ashok Raj (Hostel Warden)
Address: No: 1/A, Sirur Park Road, Sheshadripuram
Bangalore-5600200
Members: 700
Phone No: +91-80-23565561
Funds: Collecting funds from public.
Festivals: All Kind of Festivals.
Activities: Providing Hostel (For LLB Lawyer) and they will take for denotation for membership paid (Rs
500/-).
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3. BPL Group of Companys Karmikara Sangha (workers-union)

Contact Person: Prathap Simha.
Address: No 1,2nd Floor, Corporation Building Tcm Royan Road
Chikpet, Bangalore-560053
Members: 1000
Phone No: 98880323793
Funds: Collecting from management.
Festivals: May Day
4. Badaganadu Sangha
Contact Person: Narasimha Murthy.
Address: 20/1, Kumara Park West, Girls High School Road,
Members: Presently 20 Members.
Phone No: +91-80- 23445944, +91-80-23568933
Festivals:
Activities: Providing Hostels for Boys (For College Level).
5. Arya Indiga Sangha

Founder: K.N. Guru Swami.
President: J.P Narayana Swami.
General Secretary: S.J Kalla Gowda
Address: Indiga Bhavan, Sheshadripuram, Bangalore-560020
Members: 1500
Phone No: +91-80-23560574, +91-80-22234643
Funds: Collecting from public.
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6. Bharathiar Mazdoor Sangha (Union)

Founder: Dattapantji Thengdi.
President: Sri M.C.Narasimhan.
Address: Anand Rao Circle, Subedar Chat tram Road,
Members: 11millon (All Over India)
Office No: +91-80-23345684
General Secretary: Sri. H. V. Anantha Subbarao
Phone Numbers: +91-80-23560566, +91-80-23560497
7. Sri Udyog Sangha

Contact Person: Mr. H. K. Giridhar
Address: No-15, 5th Main Road, A .D .Halli
Rajaji Nagar Industrial Tow, N Extension
Bangalore, Karanataka-560079
Members: 100
Phone Numbers: +91-80-23358814, +91-80-57668989
8. Karnataka Madiwala Sang ham

Address: No: 7, Sirur Park Road, Sheshadripuram,
Bangalore-560020
Phone No: +91-80-23412107
Members: 50
Festivals: All Kind of Festivals
9. Deena Seva Sangha

Contact Person: Mr. Mallikarjuna.
Address: No: 22, Risaldar Street,
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Seshadripuram, Bangalore-560020
Members: 350
Phone No: +91-80-23463661, 09845435503
Festivals: All Kind of Festivals.
10. Devanga Sangha Office

Contact Person: T.Basker
Address: No: 34/35/36, Devanga Hostel Road,
Sampangiram Nagar, Bangalore-560027
Members: 10,000
Phone Numbers: +91-80-22221608, +91-80-41245064
NGO`S
1. Awake Trust
Contact Person: Shobha (program co-ordinate)
Address: No: B 76, Kssidc Industrial Estate
Rajaji Nagar, Bangalore-560010
Phone No: +91-80-23389964, 980880041360
Members: 300
Funds: They Will Conduct Exhibition Mella and Generate Funds.
Activities: Service Programs.
2. Wings NGO
Contact Person: Mr. Santhosh (President)
Address: No. 22/67, 1st Main Road, Maruthi Extension
Gayathri Nagar, Srirampuram, Bangalore-560003
Funds: Collecting From Public and Friends.
Phone No: +919986495546
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Activities: Helping Big NGO`s Like Karnataka Welfare Association.
3. Leena Charitable Trust

Contact Person: Athanu
Address: 7th Main, 1st Cross, Mohan Kumar Nagar
Yeswantapur, Bangalore-560022
Funds: Collecting From Public and From
Abroad.
Phone Number: +919886651007
Activities: Wheel Chair, Clothes to Senior Citizens
Website: www.Leenacharitabletrust.org
4. MITU Foundation
Contact Person: Kalla Charlu
Email: Kalacharlu@gmail.com
Address: No.68, Margosa Road, B/w 17th and 18th
Cross, Malleshwaram, Bangalore-560055
Funds: By selling the Cloth Bags And
Collecting From Public.
Phone Number: 9740031720
Activities: Environment Day on 5th June &
Empower the Urban Poor Women.
5. Dream School Foundation

Contact Name: Sagaya Raj
Address: No. 107/4, 4th Main Road, K N Extension, Yeswantapur,
Bangalore-560022
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Phone No: 9844060478, +91-80-41492179

Funds: Collecting From Public.
Activities: To work towards making the right to equity and quality education, overall development and a
happy childhood a reality for the child.
6. Maragajyothi Kshemabhivrudhi Trust

Contact Person: Bala Murgan
Address: No.755 D4, Thyaginagara, Kscb Qtrs,
Lakshmidevi Nagar, Nandhini Layout, Bangalore-560096
Phone Number: 9342321212, 9481454825
Funds: Doing Cultural Programs and Generating Funds.
Activities: Arkestra (Cultural Activities).
Members: 15
7. National Federation for Blind

Contact Person: Mr. Hemanth
Phone Number: 9035226230
Address: No.29, 30/15, Basaveshwara Complex, 2nd
Floor, Mahakavi kuvempu Road, Rajaji Nagar 2nd
Stage, Bangalore-560010
Email.Id: nfbkaranataka@gmail.com
Members: 25000
Activities: Providing Hostel for Blind Students.
Funds: Collecting From Public.
8. SamarpanaTrust
Contact Person: Mr. Shiva Kumar
Address: No. 428, 20th main Road, 1st Block,
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Rajaji nagar, Bangalore-560010

Phone Number: 080-23426611, 9980008074
Activities: On Oct 1st Celebrating Senior Citizens Day.
Funds: Collecting Form Public
9. Goloka SevaTrust
Contac Person: Mr.Prahlada
Address: No.148/25, Industrial Suburb, Rajaji Nagar, Bangalore-560020
Phone Number: 080-23377269
Activities: Generating Aggarbhati Production.
Funds: By Selling Aggarbhati & Raising Funds.
10. Karnataka Association of Disabled Dream

Contact Person: Vinayaka
Address: No: 527, Near Ram Mandir
53rd Cross, 3rd Block, Rajaji NagarBangalore-560010
Karnataka
Phone Number: 080-7795982766
Note: Not Providing Information
11. Blitz Trust

Contact Person: Neethashree
Address: No: 1235, Bh Shankar Mutt, 11th Main, 2 nd Stg, Woc Road
Mahalakshmipuram layout, Bangalore-560086.
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Limitation:
1. People in Malleshwaram (Bangalore) are very large in number. We used random sample
and convenient sample method. Actual information couldnt be taken from these people
because they were large in numbers.
2. As the sample size was only 100, so it cannot be a true representative of the whole
Malleshwaram (Bangalore).
3. We had very less time to complete this study. To cover all the people it requires lot of
time and money.
4. Some people did not have interest in the questionnaire, because of less time. They didnt
response well. So it affected the results of the study.
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CHAPTER 2
INDUSTRY PROFILE
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INDIAN RETAIL INDUSTRY

Indian retail industry is going through a transition phase. Most of the retailing in our country is
still in the unorganized sector. The spread out of the retails in US and India shows a wide gap
between the two countries. Though retailing in India is undergoing an exponential growth, the
road ahead is full of challenges.
What is Retailing ?
The word Retail originates from a French-Italian word. Retailer-someone who cuts off or
sheds a small piece from something. Retailing is the set of activities that markets products or
service to final consumer for the own personal or household use. It does this by organizing their
availability on a relatively large scale and supplying them to customers on a relatively small
scale. Retailer is a person or Agent or Agency or Company or Organization who is instrumental
in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Concept- To woo the customer to the store retailers are providing a wide range of product,
Quality, and value for money, apart from creating a memorable shopping experience. Organized
retailing has made a considerable headway in product like food & groceries, clothing books, and
music.
Five things for the retailer:
Customer satisfaction
Ability to acquire right product
Product presentation
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Traffic building
Keeping pace with technology
The leading Indian retail players are:

1. Westside (Tata)
2. Pantaloon
3. Big Bazaar
4. Food bazaar (PRIL)
5. Food world (RPG)
6. Shopper's stop (Raheja Group)
7. Reliance fresh
8. Visual mega mart
9. Life style
10. Ebony
11. Hyper city
12. Honey well
13. Subhiksha
Different format of retail:

1. Mom-and-pop stores: These are generally family-owned businesses catering to
Small sections of society. They are small, individually run and handled retail outlets.
2. Category
killers: Small specialty stores have expanded to offer a range of categories.
They have widened their vision in terms of the number of categories. They are called
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Category killers as the specialize in their fields, such as electronics (Best Buy) and
Sporting goods (Sport Authority).
3. Department stores: These are the general merchandise retailers offering various
Kinds of quality products and services. These do not offer full service category products
and some carry a selective product line. K Raheja's Shoppers Stop is a Good example
of Department stores. Other examples are Lifestyle and Westside. These stores have
Further categories, such as home and dcor, clothing, groceries, toys, etc.
4. Malls: These are the largest form of retail formats. They provide an ideal Shopping
Experience by providing a mix of all kinds of products and Services, food and
Entertainment under one roof. Examples are Sahara Mall, TDI Mall in Delhi.
5. Specialty Stores: The retail chains, which deal in specific categories and Provide
Deep assortments in them are specialty stores. Examples are RPG`s Music World,
Mumbai's bookstore Crossword, etc.
6. Discount stores: These are the stores or factory outlets that provide discount on
The MRP items. They focus on mass selling and reaching economies of scale or selling
The stock left after the season is over.
7. Hypermarkets/ Supermarkets: These are generally large self service Outlets

Offering a variety of categories with deep assortments. These stores Contribute 30% of
All food and grocery organized retail sales.
Example: Big Bazaar.
8. Convenience stores: They are comparatively smaller stores located near residential area.
They are open for an extended period of the day and have a limited variety of stock and
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Convenience products. Prices are slightly higher due to the convenience given to the
Customers.
9. E-Tailers: These are retailers that provide online facility of buying and selling products
and services via Internet. They provide a picture and description of the product. A lot of such
retailers are booming in the industry, as this method provides convenience and a wide
Variety for customer. But it does not provide a feel of the product and is sometimes not
Authentic.
10. Vending: Smaller products such as beverages, snacks are some the items that can be
Bought through vending machines. At present, it is not very common in India.
Scenario of Retailing in India

India has one of the largest numbers of retail outlets in the world. Of the 12 million retail outlets
present in the country, nearly 5 million sell food and related products. Though the market has
been dominated by unorganized players, the entry of domestic and international organized
players is set to change the scenario. Organized retail segment has been growing at a blistering
pace, exceeding all previous estimates. According to a study by Deloitte Haskins and Sells,
Organized retail has increased its share from 5 per cent of total retail sales in 2006 to 8 percent in
2007. The fastest growing segments have been the wholesale cash and carry stores (150 per cent)
followed by supermarkets (100 per cent) and hypermarkets (75- 80 per cent). Further, it
estimates the organized segments to accounts for 25 per cent of the total sales by 2011.
India retail industry is the largest industry in India, with an employment of around 8% and
contributing to over 10% of the country`s GDP. Retail industry in India is expected to rise 25%
yearly being driven by Strong income growth, changing lifestyles, and favorable demographic
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patterns. It is expected that by 2016 modern retail industry in India will be worth US$175-200
billion. India retail industry is one of the fastest growing industries with revenue expected in
2007 to amount US$ 320 billion and is increasing a rate of 5% yearly. A further increase of 7-8%
is expected in the industry of retail in India by Growth in consumerism in urban areas, rising
incomes, and a steep rise in rural consumption. It has further been predicted that the retailing
industry in India will amount to US $ 21.5 billion by 2010 from the current size of US $ 7.5
billion.
Shopping in India has witnessed a revolution with the change in the consumer buying behavior
and the whole format of shopping also altering. Industry of retail in India which has become
modern can be seen from the fact that there are multi-stored malls, huge shopping centers, and
sprawling complexes which offer-food, shopping and entertainment all under the same roof.
India retail industry is expanding itself most aggressively; as a result a great demand for real
estate is being created. Indian retailers preferred means of expansion is to expand to other
regions and to increase the number of their outlets in a city. It is expected that by 2010, India
may have 600 new shopping centers.
In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9%
annually. The branded food industry is trying to enter the India retail Industry and convert Indian
consumers to branded food. Since at present 60% of the Indian grocery basket consists of non
branded items.
India retail industry is progressing well and for this to continue retailers as well as the Indian
government will have to make a combined effort.
India Shopping Malls
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Scope of the Indian Retail Market
Indian Organized Retail Market
Growth Factors in Indian Organized Retail Sector
Opportunities in Indian Organized Retail Sector
Challenges facing the Indian Organized Retail Sector
Role of Supply chain in Indian Organized Retail Sector
Employment Generation by Indian Organized Retail Sector
Indian Organized Retail Sector `s Impact on Lifestyles
Emerging Trends in Indian Organized Retail Sector
Growth of Retail Companies in India
Evolution of Indian Retail
FDI in Indian Organized Retail Sector
Formats in Indian Organized Retail Sector
Retail Space
Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian
Retail is expanding at a rapid pace. Mall space, from a meager one million square feet in 2002, is
expected to touch 40 million square feet by end 2007 and an estimated 60 million square feet
by end -2008, says Jones Lang LaSalle`s third annual Retailer Sentiment Survey- Asia . A long
side, Indian cities are witnessing a paradigm shift from traditional forma of retailing into a
modern organized sector. A report by Images Retail estimates the number of operational malls to
more than double to over 412 with 205 million square feet by 2010 and further 715 Malls by
2015, on the back of major retail development even in tier 2 and tier 3 cities in India.
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Why retail is booming in India:

1. Cultural habits changing people are acquiring Western look
2. New retail format development to incorporate, Changing attitudes like
Having a good time attitude driving growth of pubs, clubs, coffee bars, fast food joints
Etc.
3. Increasing awareness and spending on grooming and lifestyle.
4. High disposable incomes
5. Reduction in import tariffs, excise duty
6. More competition leading to fall in prices
7. Before liberalization many consumer durables were not available Government
Disallowed imports of most products Luxury items banned/had high import tariffs
8. Post liberalization Enhanced availability of superior quality goods at affordable prices.
9. Two incidental factors Spread of cable and satellite television influencing consumer
Behaviour.
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CHAPTER 3
COMPANY PROFILE
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PRIL, which begin as a trouser manufacturer in the mid 1980's, had grown over the years to
become one of India's largest retail chains. In March 2006, the pantaloons group renamed as the
Future Group.
The Future Group:

In March 2006, the Pantaloon Knowledge Group, as a part of its restructuring & its expansion
plans changed its identity to the Future Group. The new group was set up to drive growth
through the use of consumer insights and scenario planning to design future retail delivery
Formats. Kishore Biyani, chairman PRIL said, India is changing rapidly and we believe that
rather than look at the past to extrapolate or the west to emulate, we have to prepare ourself by
planning scenarios based on innovative and original research.
Descriptions of verticals in Future Group
FUTURE GROUP
DESCRIPTIONS VERTICALS
Future Retail: PRIL's Retail business like food and fashion were Included under this
vertical.
Future Space
: Management of all the shopping malls and real
estate.
Future Brands: Management of all owned or licensed brands of the group
Companies
Future Media: Focus on development and management of retail media spaces.
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Future Capital: The financial arm of the Future Group, which would focus on retail
financial products and services.
Future logistics: This vertical would focus on deriving efficiencies
across business
through
better supply chain managements and distribution

Big bazaar is a chain of department stores in India, currently with outlets. It
is owned by the pantaloon Retail India Ltd, Future Group. On the same economy model as
Wal-Mart and has considerable in many Indian cities and small towns. The Idea was pioneered
by entrepreneur Kishore Biyani, the CEO of future Group. Currently Big bazaar stores are
located only in India. It is the biggest and the fastest growing chain of department stores
Big Bazaar is not just another hyper market. It caters to every need of the
family. Where big bazaar scores over other store is its value for money propositions for the
Indian customers. Big bazaar was founded by Kishore Biyani in the year.
Pantaloon retail(India) limited, is Indias leading retailer that operates
multiple retail formats in both the value and life style segments of the Indian consumer market.
Headquartered in Mumbai, the company operates over 7 million sq ft of retail space, has over
1000 stores across 51 cities in India and employs over 25,000 people
The companys leading formats include pantaloons, a chain of fashion
outlets, Big Bazaar, a uniquely Indian hypermarket chain, blends the look touch and feel of
Indian bazaars with aspects of modern retail like choice, convience and quality and central a
chain of seamless destination malls. Some of its other formats include depots, shoe Factory,
Brand outlet blue sky, Fashion station, m bazaar and star and sitara. The company also an online
portal, futurebazaar.com
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Pantaloon Retail was recently awarded the international retailer of the year 2007 by the US based
National retail Federation (NRF) and the emerging market of the year 2007 at the world retail
congress held in Barcelona. Pantaloon Retail is the flag ship company of future group, a group
catering to the entire Indian consumption space.
Future Group is one of the countrys leading business groups in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics. The groups
flagship over 1000 stores across 53 cities like Pantaloons, Big Bazaar, Central, Food Bazaar,
Home town, e Zone, Depot, Future Money and Online retail format, futurebazaar.com
Future group companies include Future capital Holdings, future General India
Indus League Clothing and Galaxy Entertainment that manages sports bar, Brew Bar and
Bowling Co. Future capital holdings, the groups financial arm focuses on asset management and
consumer credit. It manages asset worth over $1 billion that are being invested in developing
retail real estate and consumer related brands and hotels.
Line of Business:
1. Depot
General Books
Office stationary
Childrens stationary
Films VCDs & DVDs
2. Mobile Bazaar
Different Kinds of handsets
Mobile Accessories
Page 29
3. Star Sitara
Beauty culture
Cosmetics
Herbal Products
4. Luggage Department
Travel Bags
Trolley Bags
Laptop Bags
Ladies Volutes
5. Furniture Bazaar
Office furniture (chairs, tables, computer tables etc..)
Home furniture (sofa sets, Centre tables, cupboards, beds, etc..)
Furniture for children (bed, Chair, table, cupboards, etc.)
6. Home Line:
Bed sheets, pillows & pillow cover
Towels
Carpets, Cushion Covers, etc...
7. PUC Dept
Page 30
i). Plastics:
Buckets
Casserols
Containers
Bowls
Bottles & Sippers
Jugs & Flasks
ii). Utensils:
Plates, Bowls, Tumblers
Non Stick Cookwares
Kitchen tools
Lunch boxes
iii). Crockery:
Crockery Cutlery
Table Materials/Napkins
Dinner sets
Wine, Juice Glasses
8. Home dcor:
wind chimes
Flower Vase
Artificial Flowers
Page 31
Candle Stand
Photo Frames
9. Foot Wear Bazaar:
Sports shoes
Formal Shoes
Casual Shoes
Mens Floaters
10. Kids Department

i). Boys Section:
T-shirts, Jeans
Cottons shirts, trousers
Cargo, etc...
ii). Girls Section:
Frocks, shirts
Western Wears
Ethnic wears
iii). Infants Section:
Baby Feeding
Baby Suits, Frocks, etc..
iv) Kids Toys:
soft toys
Page 32
dolls
Educational Games
11. Ladies Department
Saris
Dress Materials
Inner wears
Night wears
Western wears
Accessories
12. Mens Department:
Formals (shirts & Trousers)
Casuals (shirts & Trousers)
Party wear
Other accessories
Fabrics
Accessories
13. Food Bazaar:

i). Food Items:
Fruits & Vegetables
Beverages
Confectioneries (all Kind Of chocolates & Confectionaries)
Page 33
Staples Department (pulses, rice, oil, etc..)
ii). Non Food items:
Pan food
Health Drinks
Corn Drinks
Soups, Pickles
Ready to eat Items etc..
iii). Home Cares:
Phenyl , detergents, liquids detergents
Dishes wash Liquids and soups, scrubbers, etc
iv). Personal Cares:
Soaps, liquid soaps
Shampoos, Hair Conditioners, Hair Oils
Deodorants, Body Spray
Baby Care Items
14. Electronic Bazaar:
TV & surround sound systems
Juicer, Mixer & grinders(JMC)
Refrigerators
Washing Machines
Microwave & Electronic cooker
Irons, Study Lamps, etc
Page 34
Group Vision
Future Group shall deliver
Every Thing,
Every Where, Every Time
For Every Indian Consumer in the most profitable manner.
Group Mission
1. We share the vision and belief that our customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading to
Economic development.
2. We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments for classes and for masses.
3. We shall infuse Indian brands with confidence and renewed ambition.
4. We shall be efficient, cost- conscious and committed to quality in whatever we do

.
5. We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful.
Page 35
Core Values
Indianness: Confidence in ourselves.

Leadership: To be a leader, both in thought and business.
Respect&Humility: To respect every individual and be humble in our conduct.
Introspection: Leading to purpose full thinking.
Openness: To be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: To build long term relationships.
Simplicity Positivity: Simplicity and positivity in our thought, business and action
Adaptability: To be flexible and adaptable, to meet challenges
Flow: To respect and understand the universal laws of nature.
Page 36
SWOT ANALYSIS OF BIG BAZAAR

A SWOT analysis is done to know the strengths, weaknesses, opportunities and threats of any
company. This analysis will explain about the strengths, weaknesses, opportunities and threats of
at big bazaar.
STRENGTHS
WEAKNESSES
Through understanding of the needs of
Indian consumers.
Unable to meet store opening target so

far
Vast range of products under one roof.
Falling revenue per square feet..
Benefit of being pioneer in the Indian
Stiff
retail industry.
competition
from
traditional
(unorganized sector)
Superior quality goods are available at

reasonable prices.
Fast growing Indian middle class with

reasonably good purchasing power.
OPPORTUNITIES
THREATS
Potential rural markets.
Can enter into production of various
unorganized sector will affect adversely
products
the big players.
due
to
its
in
depth
understanding of customers taste and
Government Policies encouraging the
High
taxes
in
India
suppress
preferences.
consumption.
Scope of expansion in smaller cities as

there is a lot of opportunities.
Page 37
CHAPTER 4
REVIEW
OF
RELATED LITERATURE
Page 38
CUSTOMER SATISFICATION ON RELIANCE FRESH

Literature Review
Good customer satisfaction has an effect on the profitability of nearly every business. For
example, when customers perceive good service, each will typically tell nine to ten people. It is
estimated that nearly one half of American business is built upon this informal, word-of-mouth
communication (Gitomer, 1998). Improvement in customer retention by even a few percentage
points can increase profits by 25 percent or more (Griffin, 1995).
The University of Michigan found that for every percentage increase in customer satisfaction,
there is an average increase of 2.37% of return on investment (Keiningham & Vavra, 2001).
Most people prize the businesses that treat them the way they like to be treated; theyll even pay
more for this service. However, a lack of customer satisfaction has an even larger effect on the
bottom line.
Customers who receive poor service will typically relate their dissatisfaction to between fifteen
and twenty others. The average American company typically loses between 15 and 20 percent of
its customers each year (Griffin, 1995). The cost of gaining a new customer is ten times greater
than the cost of keeping a satisfied customer (Gitomer, 1998). In addition, if the service is
particularly poor, 91% of retail customers will not return to the store (Gitomer, 1998). In fact, if
the service incident is so negative, the negative effects can last years through repeated
recollection and recounting of the negative experience (Gitomer, 1998; Reck, 1991).
Page 39
The message is obvious - satisfied customers improve business and dissatisfied customers impair
business (Anderson & Zemke, 1998; Leland & Bailey, 1995). Customer satisfaction is an asset
that should be monitored and managed just like any physical asset. Therefore, businesses that
hope to prosper will realize the importance of this concept, putting together a functional and
appropriate operational definition (McColl-Kennedy & Schneider, 2000). This is true for both
service-oriented
and
product-oriented
organizations
(Sureshchander,
Rajendran,
&
Kamalanabhan, 2001).
The primary issue with developing an operational definition with the specific components of
customer satisfaction is to clearly identify the nature of the organizations business. This further
extends into the effective collection, analysis, and application of customer satisfaction
information. Services and products are the two major orientations of business. Products also
referred to as goods are the physical output of a business. These are tangible objects that exist in
time and space.
These are first created, then inventoried and sold. It is after purchase that these are actually
consumed (Sureshchander, Rajendran, & Kamalanabhan, 2001; Berry, 1980). Products might
include computers, automobiles, or food at a restaurant.
Services, on the other hand, are less materially based. In fact, Bateson (cited in Suresh hander,
Rajendran, & Kamalanabhan, 2001) noted that there is one major distinction between a service
and a Product. This differentiation is the intangible nature of a service it cannot be touched,
held, and so on.
Page 40
Another difference is the issue that consists primarily of social interactions or actions (Berry,
1980). The consumption of a service involves the interaction between the producer and the
consumer. Also, Services are produced and consumed simultaneously. Service might include
computer repair, auto mobile sales or the attendance of a server at a restaurant. Delivering
quality service is a business necessity.
Page 41
CHAPTER 5
RESEARCH METHODOLOGY
Page 42
Research Methodology
A research Methodology is a way to systematically solve the research problem. In Research
Methodology we study the various steps that are generally adopted by researcher in studying his
research problem along with the logic behind them.
Research in common parlance refers to a search for knowledge. Information is the lifeblood of
managerial decision-making. The purpose of methodology section is to describe the research
procedure by which the relevant information is gathered.
This section comprises the research design, the data collection method, the sampling procedures
and analysis procedures.
Research Methodology includes:
Research Design
Sample Design
Data Collection
Data Analysis
Research Design:
Depending upon the objective of the study there are four research designs
Available:
Page 43
Exploratory Research
Descriptive Research
Diagnostic Research
Experimental Research
Exploratory research:
It means to gain the familiarity with a phenomenon or to achieve new insight into it. Studies with
this object in view are termed as exploratory or formularize research studies.
I have taken EXPLORATELY RESERCH DESIGN of my project.
POPULATION:
The scope of study generally denotes population. Here, the total number of employees and
managers working at Big Bazaar, Old Madras Road, Bangalore constitute the total population.
Sampling Plan:
It is very difficult to collect information from every member of a population and as time and
costs are the major limitation faced by me method of CONVENIENCE SAMPLING was used.
A Sample size of 100 individuals was selected on the basis of convenient sampling technique.
The individuals were selected in the random manner to form sample and data were collected
from them for the research study. Also purposive sampling technique was employed for
marketing information derived from managers
Page 44
Data Collection:
Depending on the source, statistical data are classified under two categories:
1) Primary Data
2) Secondary Data
Data used during the project Primary
Data
Primary data are obtained by a study specifically designed to fulfill the data needs of the problem
at hand. Such data are original in character and are generated in large number of surveys.
Method of data collection used: QUESTIONNAIRE METHOD
ANALYSIS AND INTERPRETATION:

Data collection through questionnaire and personnel interview resulted in availability of the
desired information but these were useless until there were analyzed. Various steps required for
this purpose were editing, coding and tabulating. Tabulating refers to bringing together similar
data and compiling them in an accurate and meaningful manner. The data collected by
questionnaire was analyzed, interpreted with the help of table and bar chart.
Page 45
CHAPTER 6
DATA ANALYSIS AND INTERPRETATION
Page 46
DATA ANALYSIS AND INTERPRETATION

TABLE 6.1
TABLE SHOWING THE AGE GROUP OF THE CUSTOMERS
AGE
Below 30
30 to 40 yrs
40 to 50 yrs
Above 51 yrs
NO.OF RESPONDENTS
20
25
37
18
%
20%
25%
37%
18%
FIGURE 6.1(A)
GRAPH SHOWING AGE GROUP OF THE CUSTOMERS
AGE GROUP
40
35
30
25
20
15
10
5
0
Below 30 yrs
30 to 40 yrs
40 to 50 yrs
Above 51 yrs
AGE
INTERPRETATION:
From the survey it was found that amongst 100 respondents:
The highest number of respondents belongs to the age group of 40 yrs to 50 yrs (37%).
Closely followed by the age group of 30 yrs to 40 yrs (25%)
Next is between the age group of 51 yrs & above (18%)

Last group of respondents are in the age group below 30 yrs (20%)
Page 47
TABLE-6.1.2
TABLE SHOWING GENDER WISE CLASSIFICATION OF THE
RESPONDENTS
GENDER
Male
Female
RESPONDENTS
20
42
FIGURE -6.1.(B)
PERCENTAGE OF GENDER CUSTOMERS
GENDER
Male
Female
32%
68%
INTERPRETATION:
From the survey it was found that amongst 100 respondents
Majority of the respondents are female (68%)

The rest of the respondents are male (32%)
Page 48
TABLE-6.1.3
TABLE SHOWING THE MARTIAL STATUS WISE CLASSIFICATION
OF THE RESPONDENTS
Martial Status
Married
Single
Total
Respondents
32
18
50
%
64%
36%
100%
FIGURE -6.1.(C)
MARITAL STATUS WISE CLASSIFICATION OF THE RESPONDENTS
PERCANTAGE (MARITAL STATUS)

33
32
31
30
29
28
27
26
Married
Single
INTERPRETATION:
Majority of the respondents are married (64%)

The rest of the respondents are unmarried (36%)
Page 49
TABLE 6.1.4
TABLE SHOWING THE CUSTOMERS FREQUENCY IN VISTING BIG
BAZAAR
PARAMETERS
Daily
Once in a week
Once in a month
Never
Don`t Know
NO.OF RESPONDENTS
10
60
23
0
7
%
10%
60%
23%
0%
7%
FIGURE-6.1(D)
GRAPH SHOWING THE CUSTOMERS FREQUENCY IN VISITING BIG
BAZAAR
CUSTOMERS FREQUENCY IN VISITING BIG BAZAAR
70
60
50
40
30
20
10
0
Daily
Once in a week
Once in a month
Never
Don`t Know
INTERPRETATION:
60% of the respondents visit BIG BAZAAR once in a week

10% visit daily
Only 23% visit once in a month
And other 7 % do not know about their visits to a store
Page 50
TABLE-6.1.5
TABLE SHOWING THE RESIDENTAL STATUS OF RESPONDENTS
PARAMETERS
Localities
Outsiders
NO.OF RESPONDENTS
65
35
%
65%
35%
FIGURE-6.1.(E)
GRAPH SHOWING THE RESIDENTAL STATUS IN REPONDENTS
RESIDENTIAL STATUS
70
60
50
40
30
20
10
0
Localities
Outsiders
INTERPRETATION:
Majority of the respondents are localities(65%)
The rest of the respondents are outsiders(35%)
Locality in the sense within the catchment area i.e 5km radius of the big bazaar
Page 51
TABLE-6.1.6
TABLE SHOWING STORE AMBIENCE OF BIG BAZAAR
PARAMETERS
GOOD
OK
BAD
Total
NO.OF RESPONDENTS
30
15
5
50
%
60%
30%
10%
100%
FIGURE 6.1.(F)
GRAPH SHOWING STORE AMBIENCE OF BIG BAZAAR
STORE AMBIENCE OF BIG BAZAAR
35
30
25
20
15
10
5
0
GOOD
OK
BAD
INTERPRETATION:
60% of the respondents are felt Good

30% of the respondents are felt Ok
10% of the respondents are felt Bad
Most of the people felt that store ambience is good i.e 60%
Page 52
TABLE -6.1.7
TABLE SHOWING THE CUSTOMER CAN FIND OUT THE PRODUCT
PARAMETERS
Good
OK
Bad
Total
NO.OF RESPONDENTS
27
13
10
50
%
54%
26%
20%
100%
FIGURE-6.1.(G)
GRAPH SHOWING CUSTOMERS CAN FIND OUT THE PRODUCT
EASY TO FIND OUT THE PRODUCT

30
25
20
15
10
5
0
Good
Ok
Bad
INTERPRETATION:
From the customer`s feed back collected, it can be observed that 54% felt good about the
products in the store.
26% are felt ok
20% are felt Bad
Page 53
TABLE-6.1.8
TABLE SHOWING EASE OF MOVING AROUND THE STORE
PARAMETERS
NO.OF RESPONDENTS
33
10
7
50
GOOD
OK
BAD
Total
%
66%
20%
14%
100%
FIGURE-6.1.(H)
GRAPH SHOWING EASY FOR THE CUSTOMER TO MOVE AROUND
THE STORE
EASE OF MOVING AROUND THE STORE
BAD
14%
OK
20%
GOOD
66%
INTERPRETATION:
From the survey it was found out that amongst 100 respondents
66% are felt GOOD

20%are felt OK
14%are felt BAD
Those customers can easily move around the store.
Page 54
TABLE-6.1.9
TABLE SHOWING QUALITIES OF OUR STORE STAFF
PARAMETERS
GOOD
OK
BAD
Total
NO.OF RESPONDENTS
31
13
06
50
%
62%
26%
12%
100%
FIGURE-6.1.(I)
GRAPH SHOWING QUALITIES OF OUR STORE STAFF
RESPONSE TOWARDS THE STATEMENT
"QUALITIES OF OUR STORE STAFF"
35
30
25
20
15
10
5
0
GOOD
OK
BAD
INTERPRETATION:
From the survey it was found out that amongst 100 respondents:
62% are felt good about the staff

26% felt OK good about the staff
14% felt Bad about the staff
Most customers says that employee`s are helpful.
Page 55
TABLE-6.1.10
TABLE SHOWING BILLING PROCESS AT THE STORE
PARAMETERS
GOOD
OK
BAD
Total
NO.OF RESPONDENTS
32
07
11
50
%
64%
14%
22%
100%
FIGURE-6.1.(J)
GRAPH SHOWING BILLING PROCESS AT THE STORE
BILLING PROCESS AT THE STORE
BAD
22%
OK
14%
GOOD
64%
INTERPRETATION:
64% are felt GOOD about the billing process in the store
14% are felt OK about the billing in the store
22%are felt BAD, most of them who felt bad they have experienced lots of time about the
billing
Most of the Customers Felt Good With The Store billing process.
Page 56
TABLE-6.1.11
TABLE SHOWING RESPONSE TOWARDS THE STATEMENT THE
STORE IS CLEAN AND TIDY
PARAMETERS
Good
Ok
Bad
NO.OF RESPONDENTS
80
14
6
%
80%
14%
06%
FIGURE-6.1.(K)
GRAPH SHOWING RESPONSE TOWARDS THE STATEMENT THE
STORE IS CLEAN AND TIDY
RESPONSE TOWARDS THE STATEMENT "THE STORE IS
CLEAN AND TIDY"
80
70
60
50
40
30
20
10
0
Good
Ok
Bad
INTERPRETATION:
It can be observed from the above table that 84% of the Customers agree that the store is
clean and tidy.
14% of the customers are said Ok.
06%of the customers are bad.
Page 57
TABLE-6.1.12
TABLE SHOWING EASE FINDING A TROLLEY IN THE STORE
PARAMETERS
Good
Ok
Bad
NO.OF RESPONDENTS
81
10
9
%
81%
10%
09%
FIGURE-6.1.(L)
GRAPH SHOWING EASE FINDING A TROLLEY IN THE STORE
EASE OF FINDING A TROLLEY

90
80
70
60
50
40
30
20
10
0
GOOD
Ok
Bad
INTERPRETATION:
It can be observed from the above table that 81% of the Customers agree that there
always shopping baskets and trolleys available in the store.
10% of the customers are said Ok.
09%of the customers are bad.
Page 58
TABLE-6.1.13
TABLE SHOWING OVERALL EXPERIENCE ABOUT THE STORE
PARAMETERS
GOOD
OK
BAD
Total
NO.OF RESPONDENTS
40
07
03
50
%
80%
14%
06%
100%
FIGURE-.6.1.(M)
GRAPH SHOWING OVERALL EXPERIENCE ABOUT THE STORE
COURTEOUS WITH CUSTOMERS
OK
14%
BAD
6%
GOOD
80%
INTERPRETATION:
80% felt Happy about the store experience while they were shopping
14% felt satisfied but not fully satisfied
06% felt Bad about their experience in the store.
Most of the customer felt happy about their experience in the store
Page 59
TABLE-6.1.14
TABLE SHOWING VISITING THE STORE AGAIN.
PARAMETERS
SURE
MAYBE
NEVER
Total
NO.OF RESPONDENTS
38
09
03
50
%
76%
18%
06%
100%
FIGURE-6.1.(N)
GRAPH SHOWING VISITING THE STORE AGAIN.
VISITING THE STORE AGAIN.

SURE
MAYBE
NEVER
6%
18%
76%
INTERPRETATION:
76% customer says that they will visit again

18%customers says maybe I will visit again
6% customers says they never visit again
Page 60
FINDING
RECOMMENDATIONS
&
CONCLUSION
Page 61
SUMMARY OF THE FINDING

Researcher found that more number of customers of age 40 to 50 yrs are visiting
frequently to the store.
Most of the people who visit the store are married people
Research found that 60% of respondent are felt that store has modern looking equipment
and fixture.
Ease of moving around the store for most of the customer felt happy.
If the customers find any problem they will go and give complaint over customer service
desk (CSD) they will take immediate action for the problem so that customer felt good
about the store service towards the customer.
Most of the respondents felt that commodity in the store is good.

The store used to provide good quality to the customer.
Researcher found that Employee in this store are consistently courteousness with
customer.
Researcher found that more number of customers are visiting once in a week to the store
Researcher found that the service in the store is good.
Researcher found that the most of the customer felt good about the store
Researcher found that they like to visit the store again.
Page 62
RECOMMENDATIONS
1. There must be separate counter for senior citizen, because they cant wait in a queue for
such a long time, especially on busy days like Wednesday, Saturday, and Sunday.
2. Product Quality has to improve a lot in Fashion garments etc..
3. Regular clean must in Big Bazaar.
4. In food courts there must be quality and has more choice of brands like Mc Donalds,
Caf coffee day etc..
5. A good ambience of the store may increase sales so the ambience of the store should be
More pleasant...
6. Chocolate counter should be displayed near the Toy section so that it can easily attract
the Attention of kids.
7. Sometimes the shelves remain empty. So it is the task of salesperson to put all the
products which are lacking on the shelf or which have been finished on the shelf.
8. The section containing curtain fabric should be removed from the household section
because of very less sales and turnover. It also occupies lot of shelf space in the section.
Page 63
9. There should be some sitting arrangements in Big bazaar, as the old people & children
get tired & wanted to sit somewhere.
10. The quality of Garments & Plastics and also billing process should be improved. Means
Some good brands should also maintained in Big bazaar.
11. Set the price of the product as per competition and affordability of the customer.
12. Training to employees is necessary and the organization should give training to
their employees this will boost up the sales.
13. Offers, discounts must not be restricted to festive seasons; it can be extended weekly basis.
14. Frequent advertising in news paper and television is recommending.
CONCLUSION
As the slogan of Big Bazaar Isse Sasta Aur Acha Kahin Nahin, has been attracted most of the
customers which directly affects on the increase in number of footfalls of customers in Big
Bazaar.
As there will be the more foot falls in Wednesday there will be more foot falls in big bazaar
because of the promotional offer they give on that days is good.
As what I have observed that slogan attracts many number of customers and ultimately affects on
increase in number of footfalls in Big Bazaar. The offers and discounts also attract lot of
customers to purchase items from Big Bazaar rather than outside. Also convenient shopping and
self-service attracts the customers.
According to my survey a great number of populations are very much satisfied with the
availability & accessibility of products in Big Bazaar, particularly in the food section and
vegetable counter more sales will be done because of wide variety of choice than any other store.
But there are many complaints regarding the quality of Plastics & Garments and billing process
Page 64
is very slow in Big Bazaar. Customers found most of the items in Plastics were damaged & told
that they are not long lasting. But the purchasing of Plastics was in bulk as they are cheaper than
other items. So purchasing percentage of Plastics were more.
In the appliances section, the purchasing percentage of customers was less than others, because
the customers want to buy them from the exclusive shops like LG & all. The number of
appliances purchased from Big Bazaar was less.
There were a large percentage of customers who are highly satisfied with the price level. They
feel reasonable prices in Big Bazaar as well as in food Bazaar. But some people didnt agree with
the slogan Sasta Price in Big Bazaar as they feel the prices are quite similar to that of the
market price. As what I have observed that middle class families are highly satisfied with the
price level.
Page 65
BIBIOGRAPHY
&
ANEXURE
Page 66
BIBIOGRAPHY
References:
1. Kotler Philip, marketing management, (Pearson education, 12th Edition).
2. Prof.M.V. Kulkarni, Research methodology
3. consumer behavior , building marketing strategy by Del I Hawkins, Roger J Best,
Kenneth A Coney, Amit Mookersee.
INTERNET WEB PAGE:
Bigbazaar.co.in
Organizedretail.co.in
Retail seminar. In
Literature review on Big Bazaar.com
Retailing.co.in
Pantaloon.com
Page 67
Futuresbazaar.com
Page 68

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CHAPTER 1

NATIONAL SCHOOL OF BUSINESS

NATIONAL SCHOOL OF BUSINESS

Currently the Indian retail scenario consists of following companies:

NATIONAL SCHOOL OF BUSINESS

A Younger population leads to a higher possibility to spend on consumption. At the projected

FOUR 4Ps of Marketing:

NATIONAL SCHOOL OF BUSINESS

CREAMING the opposite to penetration pricing, this involves charging a deliberately

To study the factors affecting the customer awareness on big bazaar

To study the target customer.

To study the market potential of Big Bazaar.

To know the customer expectations.

To find out the Price satisfaction level among customers.

NATIONAL SCHOOL OF BUSINESS

NATIONAL SCHOOL OF BUSINESS

Various Communities are participated in Big Bazaar

2. Mysore Sambukula Kshatriya Sangam

NATIONAL SCHOOL OF BUSINESS

3. BPL Group of Companys Karmikara Sangha (workers-union)

Activities: Providing Hostels for Boys (For College Level).

5. Arya Indiga Sangha

NATIONAL SCHOOL OF BUSINESS

6. Bharathiar Mazdoor Sangha (Union)

7. Sri Udyog Sangha

8. Karnataka Madiwala Sang ham

9. Deena Seva Sangha

10. Devanga Sangha Office

Activities: Helping Big NGO`s Like Karnataka Welfare Association.

3. Leena Charitable Trust

5. Dream School Foundation

Phone No: 9844060478, +91-80-41492179

6. Maragajyothi Kshemabhivrudhi Trust

7. National Federation for Blind

Rajaji nagar, Bangalore-560010

10. Karnataka Association of Disabled Dream

11. Blitz Trust

NATIONAL SCHOOL OF BUSINESS

NATIONAL SCHOOL OF BUSINESS

NATIONAL SCHOOL OF BUSINESS

INDIAN RETAIL INDUSTRY

Five things for the retailer:

Ability to acquire right product

NATIONAL SCHOOL OF BUSINESS

Keeping pace with technology

The leading Indian retail players are:

Different format of retail:

killers: Small specialty stores have expanded to offer a range of categories.

7. Hypermarkets/ Supermarkets: These are generally large self service Outlets

NATIONAL SCHOOL OF BUSINESS

Scenario of Retailing in India

Scope of the Indian Retail Market

Indian Organized Retail Market

Growth Factors in Indian Organized Retail Sector

Opportunities in Indian Organized Retail Sector

Challenges facing the Indian Organized Retail Sector

Role of Supply chain in Indian Organized Retail Sector

Employment Generation by Indian Organized Retail Sector

Indian Organized Retail Sector `s Impact on Lifestyles

Emerging Trends in Indian Organized Retail Sector

Growth of Retail Companies in India

Evolution of Indian Retail

FDI in Indian Organized Retail Sector

Formats in Indian Organized Retail Sector