Round 3

Exercise: lovelaceExecutive Business Simulation Copyright (c) Apr

OptionsPopularity Factors
1
2
3
4
5

Option
Under 25 25 to 40
Extended Warranty/Servicing
30
65
Electric/Memory Front Seats
2
35
Sat Nav/EntertainmentScreen
30
65
Adaptive Xenon Headlights
10
30
Upgraded Alloy Wheels
65
70

6 Anti-Theft System
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

Electric Tow Bar

Blind Spot Information Syst
Automatic Transmission
Keyless Entry
Sensors/Park Assist
Rain Sensor/Auto Lights
Lane Assist
Sports Suspension
Panoramic/Glass Sunroof
Heated Front Seats
Full Size Spare Wheel
Folding/Dimming Ext Mirrors
Leather Upholstery/Finish
Privacy Glass/Sun Protect
Controlled Air Conditioning
Hi-Fi System/MP3
Enhanced Bluetooth/USB
TV Function
Metallic Paint
Tyre Pressure Monitoring
Rear View Camera
Driver Assist Safety Pack
Winter Pack
Luxury Styling Pack

530 Total

Designs

30

45

10
5
5
25
27
12
10
35
30
15
25
20
15
40
20
35
35
10
65
15
10
20
15
30

35
30
25
40
60
30
30
45
40
40
35
50
40
50
35
45
55
40
70
35
25
35
50
65
170

Design
2/4 Door Saloon/Estate
3/5 Door Hatchback
2/3 Door Coupe
4x4
SUV/MPV
Convertible
Small Petrol Engine
Large Petrol Engine
Electric/Hybrid Engine

Under 25 25 to 40
20
40
60
50
15
15
20
40
50
65
20
25
65
55
10
30
25
35

Diesel Engine

25

50

Research and Development

name
Product Relaunch
Facelift
Aerodynamic Remodelling
Advanced Diesel Engine
Alternative Fuels/Biofuels
Fuel-Save StopStart System
Accident Prevention System
Anti-Theft/Tracking
Energy Recovery/Re-Use
Fuel Efficient Engine
Breathalyser Interlock

Under 25 25 to 40
60
50
65
45
45
40
5
10
30
45
20
25
20
55
10
35
25
45
60
70
5

25

Lightweight Engine
Better Elec Car Battery
Wiperless Windscreen
Self-Driving Car
Zero Emissions Engine
Remote Self-Parking
Lightweight Ceramic Brakes
Smart Noise Insulation
Frost Free Windows
Ultra Low Emissions
Infra Red Night Vision
Lightweight Car Body

30
50
25
30
30
65
20
15
30
45
10
25

20
55
30
35
35
45
20
25
45
55
15
15

Car-2-Car Communications

60

55

30
65
35
165

35
50
65
245

'Green' Painting Process

Chameleon Car Colours
Improved Build Quality
total

Research and Development Projects - Team 8 : Amamus

Project
Product Relaunch
Facelift
Accident Prevention System
Anti-Theft/Tracking
Fuel Efficient Engine
Remote Self-Parking
Frost Free Windows
Ultra Low Emissions
Car-2-Car Communications
Improved Build Quality

AM1
Online
Online

AL1
Online
Online
3
3
4

3
3
5
Online

Online

ess Simulation Copyright (c) April Training Executive

Round 3 2013

Exercise: lovelaceExecutive Business Simulation Copyrig

41 to 55 Over 55
65
65
45
55
65
50
40
40
65
20

OptionsKey Perception Factors

Option
Extended Warranty/Servicing
Electric/Memory Front Seats

Comfort
5
9

50

55

Sat Nav/EntertainmentScreen

40
45
35
45
75
45
30
40
45
50
35
55
55
40
40
40
55
30
70
40
35
40
55
70

30
55
40
40
80
45
45
15
20
60
40
55
65
25
40
30
45
10
65
55
35
40
55
60

Adaptive Xenon Headlights

Upgraded Alloy Wheels
Anti-Theft System
Electric Tow Bar
Blind Spot Information Syst
Automatic Transmission
Keyless Entry
Sensors/Park Assist
Rain Sensor/Auto Lights
Lane Assist
Sports Suspension
Panoramic/Glass Sunroof
Heated Front Seats
Full Size Spare Wheel
Folding/Dimming Ext Mirrors
Leather Upholstery/Finish
Privacy Glass/Sun Protect
Controlled Air Conditioning
Hi-Fi System/MP3
Enhanced Bluetooth/USB
TV Function
Metallic Paint
Tyre Pressure Monitoring
Rear View Camera

7
0
3
6
7
9
6
7
6
5
4
4
8
4
6
8
8
9
5
6
6
0
3
6

385

650

Driver Assist Safety Pack

Winter Pack

41 to 55 Over 55
40
50
45
30
17
16
50
10
65
40
30
25
55
65
40
25
35
30
55

50

41 to 55 Over 55
40
10
40
15
25
10
16
5
40
25
30
20
50
40
50
50
40
25
70
50
35

15
45
30
40
30
35
30
35
60
50
30
10

Luxury Styling Pack

Designs
Design
2/4 Door Saloon/Estate
3/5 Door Hatchback
2/3 Door Coupe
4x4
SUV/MPV
Convertible

Comfort
5
4
2
3
6
2

Small Petrol Engine

Large Petrol Engine

Electric/Hybrid Engine
Diesel Engine

7
3
3

Research and Development

Project
Product Relaunch
Facelift
Aerodynamic Remodelling
Advanced Diesel Engine
Alternative Fuels/Biofuels
Fuel-Save StopStart System
Accident Prevention System

Comfort
3
0
4
3
0
2
3

Anti-Theft/Tracking

10
40
35
25
25
20
5
35
60
50
30
5

Energy Recovery/Re-Use
Fuel Efficient Engine
Breathalyser Interlock
Lightweight Engine
Better Elec Car Battery
Wiperless Windscreen
Self-Driving Car
Zero Emissions Engine
Remote Self-Parking
Lightweight Ceramic Brakes
Smart Noise Insulation
Frost Free Windows

0
0
2
0
0
7
5
0
6
4
9
8

50

45

Ultra Low Emissions

35
30
60
200

25
25
60
125

Infra Red Night Vision

Lightweight Car Body
Car-2-Car Communications
'Green' Painting Process
Chameleon Car Colours

4
0
2
0
1

Improved Build Quality

rojects - Team 8 : Amamus

AM2
3
4

6
4
5
Online

tive Business Simulation Copyright (c) April Training Executive 2013

on Factors
Safety

Speed

Green

Style

Hi-Tech

9
4

0
1

0
0

0
7

0
7

9
0
0
2
9
2
0
7
7
9
2
0
0
5
5
1
8
4
0
8
0
0
9
9

4
0
0
0
3
0
0
0
4
3
7
0
0
0
1
0
0
0
0
1
0
0
3
1

0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

6
9
4
3
3
2
8
4
5
3
7
8
5
2
7
9
6
6
7
7
7
9
1
4

7
6
8
5
8
1
8
7
6
8
4
5
3
2
5
3
4
6
7
7
8
3
6
6

Safety

Speed

Green

Style

Hi-Tech

6
3
1
7
5
0

3
3
5
2
1
5

2
4
0
0
1
0

2
6
7
6
5
7

0
3
5
4
4
4

3
3
4

8
3
2

0
10
7

6
4
2

5
6
4

opment
Safety

Speed

Green

Style

Hi-Tech

3
0
0
0
0
2
9

2
0
8
1
0
3
4

2
0
0
7
10
9
1

7
9
6
1
0
2
3

5
2
2
3
6
4
8

0
1
9
0
0
8
9
0
5
5
4
8

0
0
0
2
0
2
7
0
0
5
4
2

10
10
0
4
10
0
4
10
0
2
0
0

2
0
0
2
0
4
5
0
7
6
3
1

6
5
7
6
8
5
9
5
9
6
6
3

10

8
0
8
0
4

2
7
0
0
0

0
0
0
10
1

3
3
5
0
8

5
6
8
0
9

Television
City

Medium

large

luxury

Under 25

25 to 40

41 to 55

0.5

Over 55

0.5

radio
City
Under 25

Medium

large

luxury

7.5

25 to 40

0.8

41 to 55

1.5

0.8

Over 55

0.5

0.1

Magazne/newspapers
City

Medium

large

luxury

Under 25

1.5

25 to 40

4.5

4.5

3.5

41 to 55

6.5

Over 55

internet
City

Medium

large

luxury

Under 25

8.5

7.5

25 to 40

7.5

7.5

6.5

1.5

41 to 55

3.5

1.5

Over 55

0.5

0.5

dealer incentives
City

Medium

large

luxury

Under 25

0.2

25 to 40

0.7

41 to 55

0.7

Over 55

0.5

promotional offers
City

Medium

large

luxury

Under 25

10

25 to 40

7.5

41 to 55

2.5

Over 55

2.5

sponserships
City

Medium

large

luxury

Under 25

0.4

25 to 40

2.5

41 to 55

Over 55

0.4

0.4

0.4

45

38.5

26.5

40.9

47

Unit Automation Cost m

5. Miscellaneous Costs
Model Size
City
Medium
Large
Luxury

ost and Data Sheet for Round 3

Model Size
City
Medium
Large
Luxury

2. Cost of Options
Option
1 : Extended Warranty/Servicing
2 : Electric/Memory Front Seats
3 : Sat Nav/EntertainmentScreen
4 : Adaptive Xenon Headlights
5 : Upgraded Alloy Wheels
6 : Anti-Theft System
7 : Electric Tow Bar
8 : Blind Spot Information Syst
9 : Automatic Transmission
10 : Keyless Entry
11 : Sensors/Park Assist
12 : Rain Sensor/Auto Lights
13 : Lane Assist
14 : Sports Suspension
15 : Panoramic/Glass Sunroof
16 : Heated Front Seats

17
18
19
20
21
22
23
24
25
26

:
:
:
:
:
:
:
:
:
:

Full Size Spare Wheel

Folding/Dimming Ext Mirrors
Leather Upholstery/Finish
Privacy Glass/Sun Protect
Controlled Air Conditioning
Hi-Fi System/MP3
Enhanced Bluetooth/USB
TV Function
Metallic Paint
Tyre Pressure Monitoring

27 : Rear View Camera

28 : Driver Assist Safety Pack
29 : Winter Pack
30 : Luxury Styling Pack

3. Cost of Designs
Design
1 : 2/4 Door Saloon/Estate
2 : 3/5 Door Hatchback
3 : 2/3 Door Coupe
4 : 4x4
5 : SUV/MPV
6 : Convertible
7 : Small Petrol Engine
8 : Large Petrol Engine
9 : Electric/Hybrid Engine
10 : Diesel Engine

4. Cost of Research and Development (m per Annum)

Project
1 : Product Relaunch
2 : Facelift
3 : Aerodynamic Remodelling
4 : Advanced Diesel Engine
5
6
7
8
9

:
:
:
:
:

Alternative Fuels/Biofuels
Fuel-Save StopStart System
Accident Prevention System
Anti-Theft/Tracking
Energy Recovery/Re-Use

10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27

:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:
:

Fuel Efficient Engine

Breathalyser Interlock
Lightweight Engine
Better Elec Car Battery
Wiperless Windscreen
Self-Driving Car
Zero Emissions Engine
Remote Self-Parking
Lightweight Ceramic Brakes
Smart Noise Insulation
Frost Free Windows
Ultra Low Emissions
Infra Red Night Vision
Lightweight Car Body
Car-2-Car Communications
'Green' Painting Process
Chameleon Car Colours
Improved Build Quality

Normal Absenteeism/Strike level (days/worker/year)

Average Wage ( per Week)
Minimum Wage ( per Week)
Cost of Market Research m
Cost of Market Perception Report m
Cost of Data on Competition
Average Cost of New Model m
Cost of New Factory m
Unit Automation Cost m

5. Miscellaneous Costs
Model Size
City
Medium
Large
Luxury

Raw Material Costs

6746.23
9231.96
13596.25
27503.87

City

Selling Price of Basic Car

8354.95
12610.27
16087.17
43591.04

Medium
415.15
467.05
778.41
467.05
269.85
259.47
411
207.58
908.15
286.46
228.33
77.84
275.04
269.85

539.7
607.16
1011.93
607.16
350.8
337.31
534.3
269.85
1180.59
372.39
296.83
101.19
357.55
350.8

518.94

674.62

182.67

237.47

85.11
259.47
923.71
186.82
280.23
394.4
207.58
570.84
389.21
140.11

110.64
337.31
1200.83
242.86
364.3
512.71
269.85
742.09
505.97
182.15

228.33

296.83

1141.67
269.85
1036.84

1484.17
350.8
1347.9

City

Medium
700.57
622.73
752.46
1011.93
1349.25
1401.14

910.74
809.55
978.2
1315.52
1754.02
1821.48

290.61

377.79

518.94
1193.56
581.21

674.62
1551.63
755.58

cost
7.84
3.89
4.57
6.49
6.75
3.79
5.71
1.61
5.4

4.31
3.27
6.49
6.54
4.15
7.42
6.69
5.71
4.31
2.23
2.75
4.93
6.02
7.27
3.22
5.4
5.66
6.8
4
475.06
322
5.19
5.19
10.38
326.93
674.62
0.52

productivity (cars/worker/year)
44
42
41
9

Large
Luxury
685 1453.03
770.63 1634.66
1284.38 2724.44
770.63 1634.66
445.25
944.47
428.13
908.15
678.15
1438.5
342.5
726.52
1498.44 3178.51
472.65 1002.59
376.75
799.17
128.44
272.44
453.81
962.64
445.25
944.47
856.25

1816.29

301.4

639.34

140.43
428.13
1524.13
308.25
462.38
650.75
342.5
941.88
642.19
231.19

297.87
908.15
3233
653.87
980.8
1380.38
726.52
1997.92
1362.22
490.4

376.75

799.17

1883.76
445.25
1710.79

3995.85
944.47
3628.95

Large
Luxury
1155.94
2452
1027.5 2179.55
1241.57 2633.63
1669.69 3541.77
2226.26 4722.36
2311.88 4903.99
479.5

1017.12

856.25
1969.38
959

1816.29
4177.48
2034.25