Kaynra

A Business Plan on Crab Fattening &

Exporting

Prepared For:

Mir Semon Haider

Senior Lecturer
Course: MGT 368
Sec: 02

Prepared By:

Ahsan Uddin Sharif Omi

ID: 053 052 030

Muktadir Irtiza Miraj

ID: 053 353 030
Shahriar Rashid Rafi
ID: 053 049 030

Rockyb ul Hasan
ID: 061 508 030

Farzana Afroze Zerin

ID: 052 515 030

April 6th, 2008

North South University

Sunday, April 06, 2008

Mr. Semon Haider

Honourable Instructor,

Course – MGT 368 (Entrepreneurship),

Section - 02, School of Business,

North South University, Bangladesh.

Dear Sir,

We would like to submit the project on the "Crab fattening & exporting". It is really
an enormous opportunity for us to prepare this "Business Plan" project. We would
like to recall with gratitude, the tremendous support and encouragement, which we
received from you. We have tried our best to implement the relevant theories that
you have taught in the course- MGT 368 (Entrepreneurship).

As an Instructor and Advisor to the report, you made critical reviews of various
earlier reports, provided valuable insights and academic training to improve the
quality of the work. We are grateful for your stimulating guidance and
encouragement during the period of preparation this project. Without your
guidance, this would simply not have been possible.

There may have many omissions and errors on our part but we have tried our level
best to prepare this report to the required standard.

We are looking forward for your kind appraisal on this project.

Thanking you in anticipation,

Ahsan Uddin Sharif ( 053 052 030 ) Muktadir Irtiza Miraj ( 053 353 030 )

Shahriar Rashid ( 053 049 030 ) Rockyb ul Hasan ( 061 508 030 )

Farzana Afroze Zerin ( 052 515 030 )

Acknowledgement

We are indebted to many people for providing us encouragement and support during our learning and
working while making this project and we want to show our gratefulness to these people.

We are very much grateful to Mir Semon Haider, our respected course instructor of “
Entrepreneurship”, who assigned us this challenging project. He always guided us to take and overcome this
challenge successfully. Without his help in every step it was quite impossible for us to finish this project properly in
time.

At every moment we remember all of our classmates who really encouraged us in every stage of this
project with their support, encouragement and suggestions which really helped us a lot to make this project to be
successful. Without their guidance and friendly co-operation, this project would not be possible.
 Also we are grateful to all the fellows who provided us with their utmost effort. Without their help it would
not have been at all possible. They have provided us with all the information and also supported us a lot.

Executive Summary:

Our business plan is a partnership business, which is named “Kaynra”. The core activities of our
business would be fattening and exporting crabs. It is a lucrative business which has a great
potential ahead. Scylla serrata (mud crab) is an economically important crab species found in the
estuaries and mangroves of Africa, Australia and Asia. These crabs have a huge demand in South
Asian countries where they are often bought alive in the markets. Moreover, there are huge
demands for frozen mud crabs in the European and US market. According to the EPB export
data of the financial year 2006-07 Bangladesh has exported about 8000 tons of crabs in various
markets all over the world. Statistics say that Malaysia alone imports two tons of crab every day.
Besides, Malaysia there are countries like Thailand, Singapore, Sanghai, Kungming, Taiwan,
HongKong where there are huge demand for live crabs. Kaynra will do fattening and exporting
of this mud crabs to those countries. We would be serving two segments defined by
geographically with our two types of products, live crab to the Asia and frozen crabs to EU and
US. We are starting up with a total investment of BDT 75,00000. Initially we are going to start
with a farming land of 40 bigha at Ghumatoli in Moheshkhali, Cox’sbazar where we would be
doing farming and initial processing of exporting. We will have a building consisting of two
rooms and the pant of farming besides the building. We intend to employ around 20 full time
employees for the farming plant. The employees will be trained very well according to the
scientific method of fattening. We will also have our head office at Uttara in Dhaka where we
would do the final processing and paper works for crab exporting. We will collect the crablets
that weigh around 180 to 200 g. from the fishermen and wholesellers. After fattening them for
20-25 days they will be ready for exporting. We will fatten them with appropriate feeding and
maintain them by following scientific procedures. For technological operation we will need some
machineries like, pump machine, ultra-violet ray machine, heater, generator, oxygen pump which
will cost little more than two lac taka. As far as our pricing strategy is concerned we will do the
competitive pricing because the demand for crabs in international market is so high that we don’t
need to follow a low pricing strategy initially. Kaynra will follow integrated direct marketing in
order to promote its crabs to international buyers. We will send brochures through fax and e-
mails, have its own website where orders can be taken online. We will follow the percentage-of-
sales method for our promotional budget. The feedings normally used include trash fish. But
recently there has been a new feed available in the market. For the frozen crabs, quality control
board of BFDC will certify the quality of the product. As part of the monitoring of the proper
proceedings of our business we will ask for regular reports from our farming plant in Ghumatoli,
may be once in a week. There are two departments working in Kaynra: Production and Sales and
promotion. One CEO will be elected from the owners who will be responsible for both the
departments. Other partners will act as the role of Managing Director. The CEO will be elected
democratically voted by all the share holders. Impediment in transportation and production
constraints can be risky for the business sometimes. Flights for the destined countries may not be
always n hand, for the last decade natural calamities have become frequent and new-fangled
diseases may occur often. In addition to the fattening of crabs we are looking forward to breed
quality crablets in future. More and more quality crablets can be produced and exported outside
the country because of low mortality rate. In our business plan we have set the target to sale
113400 Kg of live crab by end of third year of our business operation, where we assumed to sale
per kg for 700 Taka. We have planned to achieve our target in three stages. At the first year we
would try to sale 50% of our third year's target and at the second year we would try to sale 75%
of the third year's target. According to our proforma income statement we would be able to
generate the profit of 2,124,385.00 Taka, 4,051,201.70 Taka and 12,138,648.11 Taka within
three consecutive business years. The demand for seafood is rising day by day creating a vacuum
that the suppliers cannot meet. In a scenario like this, seafood producers are the one who are
getting the best out of the situation. In Bangladesh there is a huge scope for aquaculture using
currently unutilized resources. Tapping into a billion dollar market with the resources we already
will surely be a big boost for the economy of our country.
 KAYNRA
Plot# 8, Road# 12, Sec# 10,
Uttara Model Town, Dhaka- 1230
(02)8916083-5
www.kaynra.com

Co -possessors:
Ahsan Uddin Sharif, Muktadir Irtiza Miraj, Shahriar Rashid, Rockybul Hasan, Farzana Afroze
Zerin

Trade portrayal:
As the country’s first commercial crab producer, KAYNRA will produce crabs in a controlled process
to ensure quality, both in size and health and supply them to the Global market. This business falls
under the seafood industry. The company will be utilizing aquaculture technology to farm crabs. Full
control over the process will allow production of quality crabs and supply at a competitive price. This
will make The Company unique in producing disease free crabs in a standard size, which is the main
requirement of the importers. KAYNRA is mainly targeting the Asian market comprising of Malaysia,
Singapore, Taiwan, Hong Kong etc.

Funding:
Start up costs account for a total value of BDT 90, 000, 00. These values show that we can move in on
a plot of land and prepare it for the purpose of rearing and breeding crabs and other marketing and
selling costs. Funding will be through a combination of owner investment and long-term loans.
This statement is confidential and is the property of the co-possessors listed above. It is
projected only for use by the persons to whom it is conveyed, and any imitation or divulgence of
any of its contents without the prior written authority of the company is strictly prohibited.

Index

Topic
Page

Industry Analysis - - - - - - - - -
1

Description of Venture - - - - - - - -
4

Production Plan - - - - - - - - -
7

Marketing Plan - - - - - - - - - 13

Organizational Plan - - - - - - - - -
15

Assessment of Risk - - - - - - - - -
17

Financial Plan - - - - - - - - -
19
III. Industry Analysis:
In 2003, the total world production of fisheries product was 132.2 million
tons of which aquaculture contributed 41.9 million tons or about 31% of the
total world seafood production. The growth rate of worldwide aquaculture is
very rapid (more than 10% per year for most species) while the contribution
to the total from wild fisheries has been essentially flat for the last decade.
The rapid increase in the demand for sea food has created a new market for
seafood products like shrimp, lobster, crab etc. Statistics say that Malaysia
alone imports 2 tons of crab every day. This indicates a growing market for
the company in coming years. After 3 to 5 years crab industry would become
one of the most important and feasible industry for Bangladesh. Though the
industry is growing slowly but it is projected as a highly prospective sector in
terms of exporting. Existing Shrimps & Lobsters exporters are already
showing interest in exporting Crabs. Eventually it proves the responses of
the exporters to the escalating demand and potential high profitability of this
sector.

In Bangladesh, the trend of crab exporters is to simply gather the crabs from
nature and export the ones that meet the weight criteria. Only about 10% of
the total export is fattened crabs from different farms. But even so, they do
not practice any scientific method in doing so. The crablets they use are
collected from nature and there is always a scarcity.

As the company is targeting the world crab market, the competition will also
be global. The major competition would be from countries like China,
Indonesia, Philippines and India. These countries have a set distribution
chain and are exporting at a much larger scale. Even after using scientific
methods to fatten crabs, they too are dependent on nature for their crablets,
making it the major bottleneck in producing crabs.

In the current scenario, there is no existing crab farming company which,

directly export abroad. The whole operation is carried out partially step by
step with the help of intermediaries. As the country’s first commercial crab
fattener and exporter, Kaynra will have a competitive advantage over
competitors. From fattening to exporting the product, the whole process is
controlled. This results in a lesser mortality rate, uniform size and overall
better size and quality of the product. The product pricing is very
competitive and the company is dealing directly with the importers.
Furthermore, geography of Bangladesh allows the culture of a better species
of crabs, which is widely appreciated by consumers. This eliminates all the
advantages the competitors have over Kaynra products.

The company’s segment definition, most value for products is based on

geography. Kaynra is not intending to reach the global market as a whole,
but rather the markets that offer the greatest value in return. That is why the
company is offering two different types of products to two different
segments. They are targeted towards different geographical locations. The
product with the most demand is live crab, but the company is only targeting
the Asian crab market with this though the US and EU is a huge market as
well. But due to problems such as Flight schedules and time involved, the
product cannot reach the market. So Kaynra is aiming to serve the US and
EU market with frozen crabs which is another segment.
PEST ANALYSIS
 Political Factors Social Factor

• Government is providing ample • As we are not selling our

tax incentive in this business product inside of our country so
sector. So there is no concern of we don’t have any so we wont
tax payment regarding crab have any social or cultural
export. barrier; however, the fact is
that the demand of crab in our
• Employment laws will definitely
local market is increasing.
be favorable in terms of dealing
People from different classes
with the employees.
are willing to taste crab as sea
• As we’ve planned to do our
food item.
fattening process in scientific
way so there wont be any
environmental issues.

• Political instability of our

country might be a serious
problem as far as the
transportation and other
processing of shipment are
concerned.
Economic Factors Technological Factor

• As we have decided not to take • Basically our business is not

any loan initially, so we don’t
need to be concerned about the
interest rate.
• As we are part of international
business we the exchange rate
and inflation rate have a
definite impact on our business.
totally dependent on
technology. We don’t heavily
depend on the technology part
as far as fattening is concerned.
• However, in case of processing
and transporting we would be
depending on technology; so
 • As the fluctuation of inflation further improvement in these
rate is high in our country so it sectors might increase our
could cause negative effect on efficiency and profitability as
our business. well.

IV. Description of Ventures

Kaynra anticipates fattening & export preeminent crabs to set a benchmark
position in international market.

There are basically two kinds of mud crabs in Bangladesh: the king mud crab
(Scylla serrata) and the rare green mud crab (S. paramamosain). The
company chose the king crab for its fast growth and flavor and for its high
demand in the international market.

Kaynra will collect crablets of mud crab (Scylla Serreta) from local
distributors and fishermen and culture them.. Primary focus will be placed on
the fattening by following a scientific and structured process.

Kaynra will offer high quality mud crabs both live and frozen. The company
may also consider the local markets. All the offerings will be healthy, high
quality and disease free.

Live mud crabs will be offered in batches of 100kgs in both 400 and 500
grams per piece categories.
Frozen mud crabs will be offered both in plate freezing in numbers and IQF
(Individual Quick Freezing) formats. The company plans to start production of
frozen crabs after six months from the initial venture.

Initially Kaynra will establish a farming plant of 40 bigha land at Ghumatoli in

Mahashkhali. The main reason behind selecting Ghumatoli is that water
salinity is very good in there. We will have enough land to fatten around
115,000 crabs by the end of third year of our business

Office Equipment

Computer-Office-------------------------1

Cabinet-------------------------------------2

Chair & Sofa (executive chair, double seated sofa, guest chair)

Table-------------------------------------- 3

Air Conditioner---------------------------1

Fans----------------------------------------2
Personnel Required:

There are two departments working in Kaynra: Production and Sales and promotion. But the
CEO is the one who manages both the departments. Under the production manager there is an
accountant, his assistant and labors for the processes. The labors have to be hardworking.

Under the sales and promotion manager, there is another account, his assistant and labors.

Table 1: Personnel requirement chart

Position No Position
CEO
Production Dept Sales &
Promotion Dept
Manager 1 Manager 1
Labor(full time) 20 Accountant 1
Mechanic(part time) 1 Assistant 1
Security 4 Staff 6
Security 4
Subtotal 26 Sub total 13

Background of entrepreneurs:
 Name Degree Concentration
Ahsan Uddin Sharif Bba in North South Marketing (Minor in
University International Business)
Muktadir Irtiza Miraj Bba in North South Marketing & International
University Business

Shahriar Rashid Bba in North South Finance & Accounting and

University Human Resource
Management
Bba in North South Finance & Accounting

Farzana Afroze Zerin University (Minor in Marketing)

Rockybul Hasan Bba in North South Finance & Accounting and

University Human Resource
Management

V. Production Plan:

• Manufacturing Process

As we our main purpose of the business will be fattening the crabs, so we have to concentrate
more on the crablets which will be considered as our raw materials. We will collect the crablets
from the local distributors, which will be weighing on an average 180-200 grams.
 Food
production
Mud crabs
feed on

phytoplankton and zooplankton. The first step to phytoplankton culture is

obtaining an algal starter from laboratories or institutions that are selling
them.

Chlorella, Nannochloropsis, and Tetraselmis are the common algae. We

start culturing them in one-liter capacity bottles. When the phytoplankton
has bloomed and the density is 3 to 5 x 105 cells/ml, we transfer them to
ten-liter carboys. Upon reaching the same density, they are transferred
to a 0.5 to 1 ton- tank where they are allowed to bloom more.

In culturing phytoplankton, the water temperature is maintained from

20-25 °C for indoor
culture and good aeration is provided to give enough supply of carbon
needed for plant growth. And filtered seawater with a salinity of 25-30 ppt is
used for the culture and sterilize all the containers after use. Also, for bigger
 culture, urea (21-0-0) and ammonium phosphate (16-20-0) is used to supply
the essential nutrients needed by the algae.

• Crabl
ets Fattening pond readying
(180-
Purchase Ponds specific for fattening have to be at least 1 meter deep. 1 Bigha or 40 square meters of
land is used for a single pond. Kaynra is using 20 ponds round the year in different time
periods to keep production steady. These ponds are readied before every harvest. The sides
are partitioned with bamboo with up to 20 centimeters underground. Lime is applied to
control the alkalinity of the water. PH level is kept between 7 and 8. Manure is used on the
ponds on the basis of 500 Kilograms of cow dung, 20 Kilograms of Urea and 10 Kilograms
per Hector. Salinity level is maintained between 10-12 PPT.

Element Level
Salinity 10-22 PPT
Temperature 22-28
Degrees
Oxygen >4-8mg/liter
CO2 0.04-10
mg/liter
PH 6.5-8
Ammonia <0.02
mg/liter
Nitrate 0.1 mg/liter

Crab fattening

The crablets weighing 180-200 grams are stored in the fattening ponds of 40 square meters
at a density of 2 per square meter. Though denser fattening is possible, this provides better
growth. Using a smaller density will result in a wastage of space. Proper feeding with 10%
 of body weight takes about 20-25 days for the crabs to reach full size. Using different ponds
for male and female and proper feeding eliminates cannibalism among the crabs. Measures
are taken to prevent viruses and other diseases. Chlorinated water is used in the ponds.

Capturing and Transport

When the crabs are full grown, they are captured. Whole ponds are captured at once. Their
claws are tied on the spot and they are brought to the work area for cleaning and packaging.
They are carefully packaged into plastic baskets so that too much pressure is not put on
them. 25 Kilograms of crabs are packed into each basket. These baskets are transported to
the sales and promotion office in Dhaka. Transportation is usually done during night. The
temperature at that time is better suited for crabs and mortality rates for transportation are
drastically reduced.

Export

After sending the consignment from the farm, it is received in Dhaka office in next day
morning. Then the goods are sorted as per order of the buyer. Certain grading systems are
followed to sort the crabs. Then they are packed using the preferred packaging instructed by
the buyer. For packaging option plastic box, foam box and bamboo boxes are used.

After finalizing the packing, the consignment is sent to the airport using pick-ups. It is
received the product there necessary actions taken for the shipment procedure including
duty, loading etc.

After receiving the shipment, the client will inform about the mortality rate and then the
sales figures are adjusted

Frozen crabs are brought into production after six months from the initial operation. The crabs
are taken to the freezing plan in the same manner as in case of live crabs. They are graded and
frozen in blast freezers in both plate and IQF formats. Then they are put into freezer containers
and shipped to the countries using sea.
The crablets are marketed almost in the same way as live crabs.

Physical Plant
 We are providing a sketched plant layout just for the understanding
convenience below:
 • Machinery and Equipment:

Generator

Ultraviolet Ray Machine

Heater

Pump Machine

Oxygen Pump
 • Raw Materials:

Our raw materials will primarily be the crablets. Because Initially

our business will be fattening the crabs & then export them. So as far as it is
not concerned with the crab breeding process, we have to rely on the
crablets & rear till the actual size obtained to be sold.

VI. Marketing Plan

• Pricing

In other words, Kaynra will follow competition-based pricing

approach. The demand for mud crabs is found to be so high that this
strategy will successfully capture a certain share of the market without
compromising the price. Kaynra’s pricing strategy will vary according
to the price charged by the competitors. There is a trend of
fluctuations in the price of crabs in global market. As a result, we will
fix the price of crabs according to the current global pricing trend.
However, we have a intention of keeping our price stable as long as we
can.

• Distribution
 The existing distribution channel consists of 6 intermediaries each
of which gets a very small portion of the selling price as profit. The
intermediaries include fisherman, arotder (wholesaler), bapari
(middleman), and finally exporter who makes the bulk of the profit. On
the other hand, Kaynra has a competitive edge regarding distribution
channel by undertaking direct marketing channel which eliminates all
the intermediaries. It has its own distribution system so that the
business can deliver the crabs directly to the buyers.

• Promotion

In order to allocate promotion budget, KAYNRA will abide by percentage-of-sales

method. A promotion budget of 10 percent of sales has been allocated for promotion
budget. As our sales increases, KAYNRA will attract new clients and capture new
markets. Consequently, additional promotional activities will be carried out which would
increase the promotional budget. Since the customers of KAYNRA consist of buyers, the
business will adopt integrated direct marketing in order to promote its crabs. The
business will send brochures through fax and e-mails, have its own website where orders
can be taken online, and contact its clients through telephone or e-mails to maintain a
profitable client-producer relationship. In addition, Kaynra’s crabs will be advertised over
internet through international web portals like www.alibaba.com and www.ecplaza.net. It
will also advertise its product through business magazines that are sold internationally.
KAYNRA will also collaborate with the local shrimp companies in order to use the
existing marketing channels to attract buyers. As a business promotion tool, KAYNRA
will attend trade exhibitions organized by Export Promotion Bureau. Bangladesh Export
Promotion Bureau publishes a directory of exporters to foreign countries. KAYNRA will
collaborate with BEPB to get listed in the directory which will help attract more buyers.

• Product Forecast
 Kaynra’s future prospect regarding crabs would be breeding crablets to illustrate a
chain of crab production with own facilities. Another vision in suspense would be
revealing by introducing different species of crabs through product R&D.

• Controls

The possessors of Kaynra will have effectual control over the whole operation from
production till the export function. It will not be possible for any of the owner to stay
consistently on the production plant. So a weekly report will be taken by all of the
members of the ownership from the production manager. Owners will be present in all
other official dealings all the time. So the direct response to the official matters will
reflect a clear control over the administrative structure.

VII. Organizational Plan

• Form of ownership

Kayran is a partnership business formed under the Partnership Act 1932. All
the partners will equally contribute the investment amount & the profit will
 also be distributed equally to all the shareholders. For details, Please
follow the contract deed.

• Identification of partners

Apt#1B,Plot#44,Road#18,Uttara,

Dhaka-1213

MUKTADIR IRTIZA MIRAJ

Profile
An enthusiastic and goal-oriented personal with mantle of innovation. Able to work
under strenuous situation and meet the deadline. Have the high degree of
communication skill and my workaholic attitude is proverbial to everybody. Proven
record of setting the ball rolling without waiting and can cater to the emergency by
means of belongingness.

Career Objective
To flourish my career in my own company where I can translate my acumen and
potentiality into making significant contribution towards the growth of the
organization.

Work Experience

1. Chancellor

English Learning Centre

Location : Uttara.
Tel : 8919871

Position Held IELTS tutor.

 Demonstrating tips & techniques regarding students’ problem & building communication
Job
skills among them.
responsibilities

Name of the Name of the Concentration/Backgroun

Session
degree institute d

2005 – contd.
Bachelor of Marketing &
North South
Business
University, Dhaka
Administration International Business

Govt. Commerce
College,Chittagong

1998 2003 – 04,

Higher Secondary
Commerce
Certificate (HSC)
Chittagong

Dhaka

1998 – 2003,
Chittagong
Secondary School
Collegiate Chittagong Science
Certificate (SSC)
School,Chittagong
In My BBA So far I have taken these related courses:

1. Accounting Principles 2.Business Statistics

3. Business Law and Ethics 4.Managerial Accounting

5. Principal of Economics 6.Business Communication

7. Organizational Behavior 8.Marketing Management

9. International Business 10.Consumer Behavior

11. Production Management

Computer skills
– MS Office (MS Word, MS Power Point, MS Access, MS Excell)
– SQL Server, Database Management System in Visual Basic.

Extra curricular Activities

Have competed in an Advertising Competition titled ‘PROMOLOGIC’.

November 2007, North South University, Dhaka.

Personal Information

- Father’s name : Md. Imam Uddin

- Mother’s name : Minu Momtaz.

- Sex : Male
 - Date of birth : 21st March, 1987

House No - 18, Road No - 5

Dhanmondi, Dhaka - 1205

Bangladesh. Curriculum
Vitae of Phone: 053049030

Cell: 013-053049030 Sha

hriar
Email: Rashid
shahriar123 @gmail.com

Objective :

Contribute ownself with the business of “Kaynra Private Ltd.” in such a

way so that in near future it can become one of the top crab exporting farm
of Bangladesh and also become well known beyond our national boundary.

Educational Background :
➢ I have completed 7th Semester of my Bachelor of Business
Administration from North South University. Now my 8th semester
is continuing and willing to complete graduation in 2009.
 1st Major: Finance & Accounting

2nd Major: Human Resource Management

Related Courses:

Entrepreneurship, Business communication, Organizational

behavior, Intermediate accounting, Human resource
management, Human resource planning, Environmental studies,
English reading and writing courses, Computer information systems
and many others.

➢ Completed O level and A level from Master Mind International School

Strengths in:
• Interpersonal skills
• Negotiation skills
• Work under pressure

Furthermore quick learner, consistently keeping abreast with new

technologies, combined with rare levels of enthusiasm, commitment, and drive;
able to work under pressure and adverse situation.

Computer literacy:

• General computer operating, under windows 95,98 and XP

• Capable to work with Microsoft word, Access, Powerpoint, Photoshop,
internet browsing and so on
• Also capable of fixing of moderate kind of computer problems

Personal information:

Father Mamunur Rashid

Mother Salma Akhter Jahan

Date of birth 22nd december, 1985

 Riligion Islam

Nationality Bangladeshi

Language skill:
Bangla (native)

English

Hindi (verbal)

References:
References would be provided upon request

Signature
East Nasirabad, 1206(by lane) Zakir
Hossain Road, Chittagong

Telephone: 031-659155

Rockyb ul Hasan

Objective To build a career enriched with the capability to adapt different

organizational cultures or environments through the knowledge I have gained
in my educational life and with my honesty, punctuality and effective
communication skills as well.
 Education Bachelor of Business Administration (BBA)

(Continuing the 7th semester and about to complete graduation

within November 2010)
Major: Finance, Minor: Accounting,
North South University, Bangladesh

Higher Secondary School Certificate

H.S.C-2005, Ispahani Public School & College, Chittagong
Group: Commerce, CGPA: 4.2.

Secondary School Certificate

S.S.C- 2003, Ispahani Public School & College, Chittagong
Group: Humanities, CGPA: 4.13.

Leadership: Have the leadership skills to influence positively the

members in a group effort. Led many research works conducted for
different courses.
Skills and
Language: Proficiency in reading, writing and speaking in Bengali,
Capabilities English.

Adaptability: Adapt easily in new environment, concept and

responsibility.
 Presentation: Possess effective presentation skills (multimedia,
slide, and oral)

Communication: Basic understanding of writing business letters,

memos and proposals.

Coordination: Able to coordinate and work effectively in groups.

Stress management: Able to work in a strong and demanding

corporate environment.

Computer: Able to operate MS Word, MS Excel, MS power point,

SPSS and very skillful in browsing internet.

Date of Birth – 06.12.1986 Nationality – Bangladeshi

Religion – Islam
Permanent Address – East Nasirabad, 1206(by lane) Zakir Hossain
Personal Road, Chittagong
Father – Abu Zafar
Information's Mother – Runa Zafar
Curriculum Vita

Residence: 157, Journalist Housing, Mirpur-11, Dhaka-1216.

Mailing Address: c/o Mr. Mostafa Kamal Majumder,

157, Journalist Housing, Mirpur-11, Dhaka-1216.

Phone: +880-02-052515030, +880-666-052515030

Cell phone: +880-052-515030.

Email: fxzerin@yahoo.com
Farzana Afroze Zerin

OBJECTIVE

A position that will lead the partnership of crab firm.

EXPERIENCE

Working in The Independent, a leading English daily in the country,

as a contributor since April 20, 2007.

JOB DESCRIPTION

Gathering news and views from different sources, writing features on national and international
events.

EDUCATIONAL BACKGROUNDS

➢ Completed 8th Semester on Bachelor of Business Administration from

North South University. Now I am in 9th semester and wish to complete
graduation in 2009.
Major: Finance & Accounting

Minor: Marketing.
 Related Coursework

Intermediate Accounting, Managerial Accounting, Business

Communication, Financial Management, Human Resource Management,
Production Management, Organizational Business, International Business,
Applied Mathematics, Applied Statistics, Microeconomics, Macroeconomics,
Advanced Composition, Computer & Information System, Environmental
Science etc.

➢ Completed Higher Secondary Certificate with GPA 4.70 under Dhaka

Board from SOS Hermann Gmeiner College in the year 2004.
➢ Completed Secondary School Certificate with GPA 4.63 under Dhaka
Board from Ideal School And College in the year 2002.

MEMBERSHIP

Member & Achieve Manager of NSUYES

(North South University Young Entrepreneurs Society).

COMPUTER LITERACY

Operating System 98/2000/XP

Software Applications: Microsoft Access, Excel, Power Point, Outlook,

Explorer, Photoshop & Internet Browsers.

Extra Curriculum Activities

 Volunteer: National Career Fair-2007.

Contributor: The Accolade (Newsletter, NSUYES).

AREAS OF INTERESTS

Introduce to new people Reading Book, Singing, and Listening Music.

PERSONAL INFORMATION

Father : Mostafa Kamal Majumder

Mother : Rehana Kamal

Date of Birth : November 11, 1987.

Marital Status : Single

Religion : Islam

Nationality : Bangladeshi

References

Personal and professional References gladly furnished upon request.

SIGNATURE

• Authority of principals

Name Designation

Ahsan Uddin Sharif CEO

Muktadir Irtiza Miraj Managing Director

Shahriar Rashid Managing Director

Rockybul Hasan Managing Director

Farzana Afroze Zerin Managing Director

VIII Assessment of Risk

 SWOT Analysis

Strength Weakness

– Practice of Scientific method. – Limited production capability.

– Existence of dedicated breeding – Transport delays may result in
farm. loss of shipment.
– Strict quality control.
– Strong preventive measures against
diseases.

Threats Opportunities

– Lack of flights available to – Nonexistent bred crablet in

destination countries. Bangladesh.
– Natural disasters. – Low mortality rate.
– Outbreak of diseases. – Better size and quality of
products.
– Incorporating newer and better
technologies in our processes.

CONTINGENCY PLAN

– In every 10 years there is a natural calamity in Bangladesh and the

private insurance companies are unwilling to insure the fisheries
industry. As a result, Kaynra had to come up with its own plan. Kaynra
has a certain amount of reserve money to use as provision for disaster.
– Diseases are a major risk in the crab market. Special precaution is
taken to tackle the problem. The water used in the ponds is chlorinated
as a preventive step against diseases. The mother crabs are washed in
 a solution of formalin to disinfect them. A disease free environment is
hard, but not impossible to maintain.
– Another major risk involved is inflation. The price at which an
agreement has been signed may change over time due to inflation.
That is why we have decided to do agreements taking the conservative
pricing strategy in mind as well.
– In case of low incidental production, the crablet market will be
compromised and production will shift towards the frozen crab market
due to higher margin in the frozen crab.
– One of the major risks Kaynra will run under is transport delays. In
order to counter this problem we will have a long term business
agreement with a transportation company named MASTER TRANSPORT
& TRADING AGENCY which is a very renowned transport company
owned by one of our partners. The partner will make sure that the
transport we use remains fit and we have enough transports for
backup purpose.

Kaynra

Pro Forma Income Sheet

Three Year Summary

 Year 1 Year 2 Year 3
Sales
Live Crab 39,690,000.00 59,535,000.00 79,38
Cost of Goods Sold 15,079,385.00 27,000,577.00 30,95
Gross Profit 24,610,615.00 32,534,423.00 48,42

Operating Expenses
Office Rent 220,000.00 242,000.00 30
Marketing Expenses 4,373,800.00 5,025,981.00 6,00
Salaries 770,000.00 847,000.00 99
Utilities & Other 240,000.00 260,000.00 29
Transport 450,000.00 542,605.00 1,37
Conveyance 245,000.00 302,500.00 31
Web Maintanance 21,000.00 26,400.00 2
Depriciation 10,840.00 12,840.00 1
Baskets 28,350.00 40,956.30 8
C&F Charge 630,000.00 831,600.00 1,13
Freight 12,600,000.00 16,632,000.00 20,68
Ammortization of Organization cost 42,440.00 42,440.00 24
Provisions for disaster-damage 2,494,800.00 3,286,899.00 4,38
Miscellaneous 360,000.00 390,000.00 45
Total Operating Expenses 22,486,230.00 28,483,221.30 36,29

Profit Before Taxes 2,124,385.00 4,051,201.70 12,13

Taxes 0 0
Net Profit After Taxes 2,124,385.00 4,051,201.70 12,138,
Kaynra

Pro Forma Balance Sheet

 Start Up Year 1 Year 2 Yea
Assets
Current Assets :
Cash 350,000.00 6,973,771.00 9,050,000.45 11
Prepaid Rent 100,000.00 100,000.00 100,000.00
Inventories 204,000.00 664,020.00 1
Total Current Asset 450,000.00 7,277,771.00 9,814,020.45 12
Fixed Assets :
Organization cost 213,000.00 213,000.00 169,760.00
Less: Amortization 42,440.00 42,440.00
Total 213,000.00 170,560.00 127,320.00
Land 6,000,000.00 6,000,000.00 6,000,000.00 6
Building 307,000.00 307,000.00 307,000.00
Less: Accumulated Depriciation - 35,500.00 51,000.00
Total 307,000.00 271,500.00 254,000.00
Furniture (farm) 36,500.00 36,500.00 36,500.00
Less: Accumulated Depriciation - 4,460.00 8,920.00
Total 36,500.00 32,040.00 15,080.00
Furniture(office) 98,500.00 98,500.00 98,500.00
Less: Accumulated Depriciation - 13,840.00 27,680.00
Total 98,500.00 84,660.00 58,320.00
Machinery-Farm 395,000.00 395,000.00 395,000.00
Less: Accumulated Depriciation - 57,700.00 115,400.75
Total 395,000.00 337,300.00 254,600.00
Total Fixed Assets 7,050,000.00 5,382,214.00 11,349,781.75 18
Total Assets 7,500,000.00 12,659,985.00 21,163,802.20 30

Three Year Summary

 Start Up Year 1 Year 2 Yea
Liabilities & Owners' Equity
Current liabilities :
Salaries Payable 0.00 70,000.00 77,000.00
Taxes Payable 0.00 0.00 0.00
Rent Payable 0.00 30,000.00 32,000.00
Marketing Expenses Payable 0.00 415,800.00 547,816.50 1
Conveyance Payable 0.00 25,000.00 27,500.00

Total 0.00 540,800.00 684,316.50 1

Long Term Liability :
Provisions for Disaster-Damage 0.00 2,494,800.00 3,286,899.00 4

Total Liabilities 0.00 3,035,600.00 3,971,215.50 5

Owners' Equity
Capital; Ahsan 1,500,000.00 1,500,000.00 1,500,000.00 1
Capital; Irtiza 1,500,000.00 1,500,000.00 1,500,000.00 1
Capital; Shahriar 1,500,000.00 1,500,000.00 1,500,000.00 1
Capital; Rockyb 1,500,000.00 1,500,000.00 1,500,000.00 1
Capital; Farzana 1,500,000.00 1,500,000.00 1,500,000.00 1
Total 7,500,000.00 7,500,000.00 7,500,000.00 7
Retained Earnings(allocated in the share of 0.00 0.00 6,259,885.00 13
capital)
Net Profit(current Year) 0.00 2,124,385.00 3,432,701.70 3

Total Owners' Equity 7,500,000.00 9,624,385.00 17,192,586.70 25

Total Liability & Owners' Equity 7,500,000.00 12,659,985.00 21,163,802.20 30

Kaynra

Pro Forma Balance Sheet

Three Year Summary

Cash Flows from Operating Activities Year 1 Year 2

Net Income 2,124,385.00 4,051,201.70

Changes in
Accumulated Depriciations:
Building 25,500.00 25,500.00
Furniture 4,460.00 4,460.00
 Furniture(office) 13,840.00 13,840.00
Machinery 57,700.00 57,700.00
Ammortization of organization cost 42,440.00 42,440.00

Taxes Payable 0.00 0.00

Salaries Payable 70,000.00 7,000.00
Rent Payable 20,000.00 2,000.00
Marketing Expenses Payable 415,800.00 132,016.50
Conveyance Payable 25,000.00 2,500.00
Prepaid Rent 0.00 0.00
Inventory (204,000.00) (154,000.00)

Financing Activity
Provisions for disaster 2,494,800.00 992,099.00
Net Increase In Cash 5,089,925.00 5,176,757.20

APPENDIX

APPENDIX I:
Organogram……………………………………………………………………………………………
……………..

APPENDIX II: Trade

License……………………………………………………………………………………………………
….

APPENDIX III: Business Contract

Paper……………………………………………………………………………………….

APPENDIX IV: Other

certificates………………………………………………………………………………………………
…..
APPENDIX V: Land Acquisition
Papers……………………………………………………………………………………….

APPENDIX VI:
Brochure…………………………………………………………………………………………………
………….

APPENDIX VII: Price List from Suppliers……….....

………………………………………………………………………

APPENDIX VIII: Price Quotation...

…………………………………………………………………………………………………

APPENDIX IX: References………..

…………………………………………………………………………………………………..

Appendix- I
 Appendix- III

Partnership Deed

• Ahsan Uddin Sharif (Omi) son of M. Siraj Uddin Sharif- 1st party/Partner
House# 09, Lane# 07, Ward# 08, Purbachal Road, North Badda, Dhaka-1212.

• Muktadir Irtiza Miraj son of Md. Imam Uddin- 2nd party/Partner

Plot# 44, Road# 18, Sec# 07, Uttara, Dhaka-1213.

• Shahriar Rashid son of Mamunur Rashid- 3rd party/partner

House#12, Road# 03, Dhanmondi, Dhaka- 1212.

• Md. Rockyb ul Hasan son of Abu Zafar- 4th party/ partner

House# 21, Road# 02, Nikunja-02, Dhaka- 1212.

• Farzana Afroza Zerin daughter of Mostafa Kamal Majumder- 5th party/ partner
157, Journalist Housing, Mirpur-11, Dhaka-1216.

Hereby declaring to form an equal partnership business under the Partnership act
1932, titled Kaynra, which will be situated at Ghumatoli in Maheshkhali, Cox’sbazar.
This business will be involved in crab fattening and exporting. All the investors will
have an equal share of 20% on the profit. The initial investment of 75 lac will also be
provided by the investors (15 lac each).

Terms & Conditions:

1. All the investors will be affiliated with the operations of the business.
2. We also agree to meet in general body meeting after every two weeks.
3. There will be joint accounts in several banks and no one will have
individual access to accounts.
4. In case of any partner’s inability to participate, his successor may take control of his
shares and the partnership will continue with the previous deed.
5. All decisions will be taken democratically.
6. The CEO will be elected in a democratic order from the owners.
 7. The CEO will receive a pre determined salary for his/her service to the business
along with profit.
8. If the business requires additional investment it can be provided by the consent of the
partners.
9. If there is any misunderstand among the parties, discussion of the majority consent
will be considered. Any of our member wants to withdraw the partnership s/he must
be informed us before three months.

Considering all the information & conditions stated above we, all the partners
consciously do agree with the deed.

Spectators:

Signature of the owners

Ahsan Uddin Sharif

Muktadir Irtiza Miraj

Shahriar Rashid Rockyb ul Hasan

Farzana Afroze Zerin
Appendix- IV

CERTIFICATES NEEDED

A. Business incorporation
1. Trade license(Issued by the municipality)
A. Export license (Issued by Export Registration
Bureau)
Required documents for export lisence:
1. Trade license
2. Bank certificate
A. Frozen food export license (Issued by BFDC)
Required documents for export lisence:
1. Trade license
2. Export certificate
3. Deed of agreement with BFDC
4. Quality Control authorization

A. Other certificates for exporting

1. GSP
2. HACCP
3. Other certificates varying from country to country
 Appendix- V

First Party Second Party

Mr. Imam Uddin 1. Ahsan Uddin Sharif

2. Muktadir Irtiza Miraj
3. Shahriar Rashid
4. Rockyb ul Hasan
5. Farzana Afroze Zerin

The first party demands to sell the land on 60 (sixty) lac taka cash to the second
party. The second party agrees to possess the land on the demanded amount.

Spectators:

Signatures:

First party Second party

__________ ______________ _________________

Imam Uddin Ahsan Uddin Sharif Muktadir Irtiza
Miraj

______________ _________________
Shahriar Rashid Rockyb ul
Hasan
 _______________
Farzana Afroze Zerin
Appendix- VI

Kaynra (Pvt) Limited

Price List
Price List
Male

Our business name is “Kaynra Private Limited”.

The core activities of our business would be
fattening and exporting crabs.
Female

XXL (500g+) $ 10.2/kg F1 (350g+) $ 8.0/kg

XL (400g+) $ 9.0/kg

F2 (300g+) $ 6.5/kg

F3 (250g+) $ 5.0/kg

KAYNRA Private Limited.

Phone:
Plot# 8 Road# 12, (02)8916083-5
Sec# 10, Website:
Uttara Model Town, www.kaynra.org
Dhaka- 1230
 Appendix – VII

KAYNRA
Plot# 8, Road# 12, Sec# 10,
Uttara Model Town, Dhaka- 1230
(02)8916083-5
www.kaynra.com

Price list for crablets

Size Price

180-200gms 200tk/kg

120-150gms 120tk/kg

Sources: all the information’s are collected from local wholesalers.

Contacted person: 1. Mr. Biplob (local wholesaler)

Al-Kaderia Hatchery

Hatchery Zone, Cox’s Bazaar

 KAYNRA
Plot# 8, Road# 12, Sec# 10,
Uttara Model Town, Dhaka- 1230
(02)8916083-5
www.kaynra.com

To whom it may concern

Dear Sir

Sub: Export price quotation for crabs.

We are one of the major crab exporters from Bangladesh. We are the pioneer in
scientific crab farming in Bangladesh. We ensure highest quality throughout the
farming by close monitoring.

We are capable of supplying as per your need and we have expertise in handling
big volumes. Approximately we have a production facility of 15 ton which can be
extended as per order.

Our price is competitive and reasonable compared to the quality of our crabs.
Though it may vary from time to time but we try to maintain stability in our
product’s price.

We provide quality packaging and customized packaging as per our buyer’s

requirement. We have an option to select from bamboo basket, plastic basket or
foam box. Goods are packed 16-17kg per 20 kg capacity box to avoid high
mortality. Though there is some mortality rate in the transportation. We accept
highest mortality rate than others.

The basic price of different grade of the product is given below.

 Male Female

XXL (500g+) $ 10.2/kg F1 (350g+) $ 8.0/kg

XL (400g+) $ 9.0/kg F2 (300g+) $ 6.5/kg

L (300g+) $ 7.7/kg F3 (250g+) $ 5.0/kg

SM (250g+) $ 6.5/kg

Please note these prices are for references only. Unit prices are confirmed upon
negotiation and current market price. Price includes all cost excluding freight.

Please place us your order via our website email or telephone. We will take earliest
possible measures to fulfill your demand. Normally we take around 1 week to
deliver from the date ordered. Final price is depending on the mortality rate
received by the buyer.

Please feel free to ask us about any query, we will try our best to satisfy you.

Thanking you
 Appendix- VIII
Price list for crablets

Size Price

180-200gms 200tk/kg

120-150gms 120tk/kg

Sources: all the information’s are collected from local wholesalers.

Contacted person: 1. Mr. Biplob (local wholesaler)

Al-Kaderia Hatchery

Hatchery Zone, Cox’s Bazaar