creative HRM

HR SWOT Analysis
Shaping Ideas quickly
Aligning teams and building team spirit
How to use SWOT Analysis for the successful and
eective HR Management

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Content
(1) SWOT Analysis: The basics
(2) HR SWOT Analysis: Common Use
(3) HR SWOT Analysis: Benets

creative HRM
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SWOT Analysis:
The Basics
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SWOT Analysis: Background

SWOT Analysis was introduced in 60s by marketing

guys for the quick and accurate description of the
competitive landscape (nd out more here)
SWOT Analysis quickly spread to other business
functions due its simplicity and ease to use and
amazing results when used properly
Today, it is one of the most common tools used to
design a new product, introduce a new process or
improve products and services
The analysis is one of the best tool to set and shape
goals and objectives

creative HRM
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SWOT Analysis: Key Principles

Analysis has to be conducted for the
SWOT
dened topic

discovers and names internal and

SWOT
external factors which inuences the dened
topic

Analysis has a dened process and

SWOT
rules, which have to be followed to achieve
best results

Analysis should be short to produce

SWOT
most signicant results

creative HRM
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SWOT Analysis: Areas

Strenghts
represent the factors, which

makes the competitive advantage

they exist and build the
dierentiation from competitors
it can be built on and continue in
a positive development
the team is proud of

Opportunities

Weaknesses
represent existing factors, which

can be used as the competitive

advantage
some clients do refuse to make a
deal because of them
the team can identify them and
work on the improvement

Threats

represent the factors, which do

represent factors, which can

not exist fully at the moment and

can be used as a source of the
competitive advantage
the team belives this can be a
future trend
the team can implement

change the industry or the

process
the team cannot control
it has to make the solution ready
for or it can decide to ignore risks
due their insignicance

creative HRM
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SWOT Analysis in HR:

Common Use
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HR SWOT Analysis: Usage

1.Introduction of the new HR Model or
the new HR Strategy.
2.Aligning employees around updated
goals and objectives.
3.Introduction of new HR Processes or
redesigning current ones.
4.Designing the communication strategy.
5.Improving the team spirit.

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HR SWOT Analysis:
HOW?
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HR SWOT Analysis: HOW?

1. SWOT Analysis is a tool for aligning people; invite the
entire team to the exercise.
2. Shape the denition of the problem. Do not expect
everyone to understand it using few non-descriptive
words.
3. Dene and approve ground rules for the team
exercise.
4. Brainstorm... and do not evaluate. One sector after
the other. Provoke storming.
5. Record all ideas. Agree rules for assigning priorities.
6. Prioritize. Approve the nal list. You are done.

creative HRM
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About creative HRM

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About
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