BEST PRACTICE STRATEGY EXECUTION

USING BALANCED SCORECARD

A Two Day Strategy Workshop

AN ADVANCE STRATEGY
PROGRAM FOR CFOs AND OTHER
SENIOR BUSINESS EXECUTIVES
10 - 11 December, 2014 | Shangri-La Hotel, Dubai

Presented By:

MECA CFO
ACADEMY

In Collaboration with:

Organized By:

Overview
THE
CHALLENGE

Unlocking the potential of your organization.

A management strategy is only as good as its implementation. It sounds
obvious.
Research reveals that only one in three businesses is achieving its strategic
performance goals. Why?
Implementation
Strategy must be good. Execution must be the best. Performance management
using Balanced Scorecard empowers organizations to deliver their strategy and
plans successfully.

Tens of thousands of organizations have utilized the Balanced Scorecard

framework successfully since it first gained broad acceptance in the 1990s. And
for good reason.

STRATEGIC
USE OF THE
BALANCED
SCORECARD

The Balanced Scorecard framework:

Provides an even overview
Identifies priority activities and outcomes
Identifies redundant activities
Combines qualitative and quantitative measures
Sharpens focus on strategy and provides the means to implement that
strategy
Increases employee engagement in management teams and across the
organization
Has been shown to increase returns and share prices in the private
sector (based on various academic studies) Intelligent well executed
strategy transforms organizations. This course will show you how to
deliver it.

Attend this program to:

PROGRAM
BENEFITS

Gain real-world insights into effective strategy implementation

and performance management using Balanced Scorecard.
Understand the soft or cultural requirements of strategy
implementation the change management aspects that are
essential to success.
Test your understanding and practice new skills as you build a
case study Balanced Scorecard.
Exchange and debate ideas with course leaders / mentors, guest
speakers and fellow attendees.
Learn practical tips of the trade that will enable you to design
effective Strategic Balanced Scorecard.
Discuss your organizations own Balanced Scorecard with
experienced consultants.

2GC ACTIVE MANAGEMENT

Since 1999, 2GC Active Management

has been a specialist strategic
management consultancy and thoughtleader in performance management.
We have a diverse range of clients in
the commercial and not-for-profit
sectors, and have worked in over 40
countries across five continents. As well
as helping our clients achieve their
goals, 2GC is also committed to
improving best practices in
performance management through
high quality contributions to academic
research. We make sure we learn from
every assignment we undertake. Our
consulting processes achieved ISO 9001
accreditation in 2012.

WHO SHOULD ATTEND

This program is designed for anyone

responsible for implementing strategy
and/or improving organizational
performance. Previous attendees have
included:

Chief Executives/Managing
Directors
Finance Directors
Policy Advisors
Strategic Planners
Business Analysts
Business Unit and Divisional
Directors
HR Leaders
Performance Managers
Financial Controllers
Consultants in other fields

2GC were very pragmatic and

straight-forward in their ability to
explain the concepts and thought
processes behind Balanced
Scorecards and then to distil this
methodology into the very real
requirements of our business.

Key to the effectiveness of

the course is its hands-on
practicality. You will learn
theory but you will also learn
how to put that theory into
practice.

Program Outline

DAY
ONE

The evolution of the Balanced Scorecard

Building consensus on long term goals

Practical exercise: Case study part 1:

o Destination statement
o Feedback and discussion

Setting medium term objectives

Practical exercise: Case study part 2:

o Strategic Linkage Models
o Feedback and discussion

DAY
TWO

Measures, targets and identifying initiatives

Practical exercise: Case study part 3:
o Choosing measures
Making the project happen
Implementation issues
Practical exercise: Case study part 4:
o Review meeting practice
Cascading: Developing aligned set of Balanced Scorecards
Group exercise: Failures and pitfalls

PROGRAM FACULTY

Gavin Lawrie
Founder and Managing Director 2GC
Gavin is a classically trained and experienced strategic management consultant. He is
one of the UKs leading experts on strategic Performance Management and Balanced
Scorecard design. His expertise derives from his leadership of projects in these fields for
major organizations around the globe across many sectors, and from working on the
development of Balanced Scorecards with David Norton and Robert Kaplan, the
concepts creators. Prior to founding 2GC in April 1999, Gavin was a leading member of
the International Balanced Scorecard Practice of Renaissance Worldwide.
Gavin holds an MBA degree from London Business School, and a BEng Degree from the
University of London. He is a member of the Chartered Institute of Marketing, and the
Strategic Planning Society. Gavin is an acclaimed speaker at conferences and seminars on
issues surrounding the development and implementation of Performance Management
systems and Balanced Scorecards.

Maitham Al Oraibi | Consultant 2GC

Maitham is a Bahraini national who has 14 years of experience in the petrochemical
industry and five years in the government sector. He worked in the Gulf Petrochemical
Industries Company in various operations, technical services as well as quality,
environment and safety management systems. He then worked for the Quality
Assurance Authority for Education and Training for five years as senior director for
vocational reviews and was the coordinator of a nation-wide vocational improvement
strategy
He was a member of a policy working group helping in designing and implementing the
National Qualification Framework in Bahrain. Maitham has been working with 2GC in
the Gulf for about a year and been involved in our strategy implementation work for the
Saudi Electric Company and the National Grid. Maitham holds BSc in chemical
engineering from the University of Bahrain, MSc in environmental technology from
UMIST-Manchester and is currently a PhD candidate in Public Management from Brunel
University.
Maitham is fluent in Arabic and English.

REGISTRATION & CONTACT INFORMATION

BEST PRACTICE STRATEGY EXECUTION

USING BALANCED SCORECARD
10 - 11 December, 2014
Shangri-La Hotel, Sheikh Zayed Road, Dubai

Muhammad
Business Executive
MECA CFO Academy
Email:
muhammad@pacdubai.com
Phone:
+971 52 915 9904

PROGRAM FEE

Presented By:

$1,995/=

In Collaboration with:

Organized By:

MECA CFO
ACADEMY
MECA CFO Alliance
Office 2408, Emirates Financial Towers,
Dubai International Financial Centre
PO Box 506556, Dubai, U.A.E

Offices in Europe, Far East

And Middle East

Mezzanine Floor, M-A1,

Al-Tayar Building,
Sheikh Zayed Road - Dubai - UAE