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Purpose, is you aim, intention or goal for your speech. There are
usually 3 major purposes in public speaking: to inform, to persuade
and to entertain.
Informative speeches are essentially designed to share knowledge
with the audience by demonstrating, explaining, defining, describing,
reporting or analysing. Persuade speeches are formulated to
accomplish one of several objectives: to convince, to reinforce, to
elicit action or to inspire.
After speaker knows the general purpose of the speech the specific
purpose can be developed. Later, the speaker will formulate a central
idea.
Finding a speech topic, simply try to come up with one that is of
interest both, to the speaker and to the audience. You also need to
limit what you are attempting to do (nor too much nor narrow).
Central idea, is a way of previewing the main points of the speech. 3
types: fact (true or real), value (subjective or judgment evaluation
about an object or action) and policy (involves the need for a plan or
specific course of action) with the intent of influencing the decisions
or actions of others.
Title, good title can get attention of the audience before they even
arrive to hear the speech.
Must know the makeup of the audience, your target. Effective public
speakers or communications try to create a bond with their listeners
by focusing common values, goals, experiences. The process is that of
identification. The kind of audience to whom you will be speaking
can be determined through the use of demographics and
psychographics.
All effective speeches are organized into three parts: begin or
introduction, middle or body and end or conclusion.
Introduction, provides an overview of the speakers topic. Then, the
body details each of the main points and their supporting materials.
On the introduction, speakers need to establish a rapport with the
audience and to gain their attention. Such as humor, storytelling,
quotations, rhetorical questions, statistics, shocking or dramatic
statements physical activities or appearance.
About conclusion: the speaker needs to make it clear that the speech
has ended. Never introduce new material in the conclusion, because
you are basically summarizing what you have just told the audience.
It is necessary to include a restatement of your central idea in the
conclusion and then, to reinforce the points you used in the speech,
summarize them to help add reinforcement to them.
The body is the bulk of the speech where the main points be
addressed, developed and supported. Supporting materials are
integral to development of the body. Successful speakers research
their topics. The information that you are presenting to your audience
must be organized in a way that makes sense to them and can be
easily followed.
To be an effective communicator in the real world, one needs to
develop skills for acquiring and using information. You could gather
information in a library, and have to be careful with information find
into the internet.
Categories of supporting materials: illustration and narration,
association, explanation, statistics, expert power, quotation definition,
description, personal experience, reinforcement and visual aids.
Its important to understand that supporting material are used to back
up or prove what speaker is asserting.
A speech is sound and performance. There 4 methods or modes
of delivery: impromptu, read from prepared manuscript, memorized
and extemporaneous.
There are some relatively simple things than can help in developing or
improving ones personal vocal style, such as physical and
nonverbal communication. Ones posture, movements, dress and
involuntary gestures can offer insights into your personality.
Effective speakers will change their voice to emphasize the message.
Speak up and understood. The speaking voice conveys your precise
thoughts and feelings.
Develops your personal style, be natural and be yourself. Ones
personal style is the sum of several factors such as pitch,
volume/loudness, pace/rate and pronunciation/emphasis.