Académique Documents
Professionnel Documents
Culture Documents
Abstract
This paper defines the benefits of comprehensive CSR policies in regards to issues of
discrimination and human rights in transnational corporations, as well as the benefits that can be
gained as a first-mover in a socially progressing market. A framework is proposed which identifies
the social and economic status of a market, and provides the ability to identify countries and
markets where a first-mover advantage could be obtained. The benefits and opportunities created
by a comprehensive, yet focused, strategic CSR policy for transnational corporations are
examined. Transnational corporations must use tools to identify markets and countries where a
first-mover strategy could be implemented to gain a sustained competitive advantage in a socially
progressing market.
Keywords: First-mover, advantage, CSR, corporate social responsibility, socially
progressing markets, competitive markets
and the firms took efforts to reduce the effect and overall cost of lawsuits in order to compete in a
foreign market.
Ethnic and Cultural Discrimination
A very thorough and comprehensive CSR program is needed to address many subtle
discriminatory differences between different workplaces in different countries operating in the
same transnational corporation. A study found that a seemingly appropriate CSR policy designed
for one workplace did not adequately address the discriminatory differences found in a different
workplace in the same firm. Researchers studied two different offices of a high-tech firm, one in
The United States and the other in India. The research indicated that the seemingly progressive
CSR policies designed for the workplace in the United States did not adequately address the
discriminatory needs of the workplace in India. The United States policy was very focused on
non-discrimination based on gender, while the discriminatory practices in the workplace in India
often revolved around areas of discrimination linked to ethnicity and race (Poster, 2008). This
research indicates the need for not only a broad and comprehensive CSR policy in regards to
discrimination, but a thorough understanding of the social norms and stratification of the countries
and communities in which a transnational corporation operates. Understanding the macro and
micro social issues of countries in which a firm is operating will give the firm a substantial
competitive advantage in the market. Knowing the unique social landscape of socially and
economically emerging markets before competitors will enable a first-mover advantage while their
competitors are dealing with the realities of the social context of the market while the first-mover
competitor has already initiated their strategic CSR program.
Labor Conditions
There is a need to develop robust and socially progressive corporate social responsibility
programs in regards to labor conditions, or else employee labor groups can mandate progress
when a transnational corporation is unwilling or unable to do so. A small UK-based labor group
known as Women Working Worldwide (WWW) was able to affect change in working conditions
in the clothing industry worldwide in the 1980s. The actions of WWW caused transnational
corporations to develop early versions of CSR programs before they were very common (Hale &
Wills, 2007). This stresses the importance of using a strategic CSR strategy to implement
important social changes before external groups or governments make those changes mandatory
because of inaction by offending firms.
Gender Discrimination
I was interested in examining discriminatory hiring and lack of promotion opportunities for
women employed by transnational corporations. Researchers have found a unique Second glass
ceiling for women in leadership positions in transnational corporations:
The corporate glass ceiling continues to be a challenge for many organizations. However,
women executives may be facing a second pane of obstruction that prevents them from
receiving the foreign management assignments and experience that is becoming increasing
critical for promotion to upper management. (Insch, McIntyre, & Napier, 2008)
This would indicate that otherwise well-qualified women managers are being passed up for
assignments that could ultimately help the firm, which in turn will negatively impact the
performance of the transnational corporation as a whole. Strategic CSR policies that remove
than individuals, often engage in activities that transcend state boundaries and effective
control, and are often capable of causing more extensive injuries to persons or harm to
property, other resources, and the environment, both domestically and transnationally.
(Paust, 2002)
Many prior legal precedents point to the need of transnational corporations to develop progressive
social and human rights initiatives in their CSR policies to not only protect themselves from law
suits, but also give them a competitive advantage over their competitors who may not have the
same levels of comprehensive CSR policies.
Strategic CSR Policy Benefits
Noting that many transnational corporations wield more power and wealth than many
nations, researchers Florian Wettstein and Sandra Waddock studied what the traditional attitudes
of transnational corporations are in terms of social progress and human rights, and what they
should be. The research indicated that when an appropriate CSR policy was implemented, either
voluntarily or by mandate, there were complementary benefits to the transnational corporation.
The researchers propose a combination of voluntary and mandatory CSR policies for transnational
corporations that will provide a much-needed baseline of social progress and human rights
initiatives, but also a framework of voluntary CSR policies that can produce positive outcomes for
the transnational corporations that choose to adopt them (Wettstein & Waddock, 2005). These
findings indicate a relationship between first-mover corporations in regards to CSR policies and
good outcomes, and therefore competitive advantage in a socially progressing market.
1
2
Appendix A
Appendix B
jumped from 50th to 38th on Global Competitiveness Index rankings (an increase of 12 spots),
while the Social Progress Index ranking remains relatively low at 88th. Indonesia represents an
opportunity to gain a competitive advantage based on thorough CSR policies in regards to human
rights and social progress. Figure 13 illustrates how a relatively stable, both economically and
socially, country or economy may not be the appropriate market as outlined in this paper, while
examples such as Ecuador and Indonesia, with a low social progress ranking and a large increase
in competitiveness ranking, represent distinct opportunities for the processes outlined thus far.
Findings and Conclusions
The benefits and reasons for a comprehensive CSR policy for transnational corporations
have been researched and studied at length, but the ability to obtain a first-mover advantage, and
ultimately a competitive advantage, in a socially-progressing market is something that cannot be
ignored. Implementing a comprehensive, yet focused, CSR strategy for each market served by a
transnational corporation gives a firm the ability to prepare for social and labor issues before they
are even at the forefront. Competitors in the market will need to scramble to implement a CSR
policy appropriate to the market, or be mandated policies by governments or labor groups, which
will be less effective and more costly than a strategic CSR policy laid out beforehand to
appropriately deal with the evolving social context of the market. Using the Social Progress Index
and the Global Competitiveness Index allows transnational firms the ability to analyze the social
and economic situations in the market, and what changes may be taking place. The combination of
understanding the benefits of a strategic CSR policy, and the ability to find opportunities for a
first-mover advantage can provide a transnational corporation a basis for sustained competitive
advantage in the market.
Appendix C
10
References
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and Global Corporate Citizenship in Foreign Direct Investment. Scholarly Works, 543.
Efron, J. M. (1999). The Transnational Application of Sexual Harassment Laws: A Cultural
Barrier in Japan. University of Pennsylvania Journal of International Economic Law, 1-44.
Hale, A., & Wills, J. (2007). Women Working Worldwide: Transnational Networks, Corporate
Social Responsibility and Action Research. Global Networks, 453-476.
Insch, G. S., McIntyre, N., & Napier, N. K. (2008). The Expatriate Glass Ceiling: The Second
Layer of Glass. Journal of Business Ethics, 83(1), 19-28. doi:10.1007/s10551-007-9649-0
Paust, J. J. (2002). Human Rights Responsibilities of Private Corporations. Vanderbilt Journal of
Transnational Law, 35(3), 801.
Poster, W. R. (2008). Filtering Diversity: A Global Corporation Struggles with Race, Class, and
Gender in Employment Policy. American Behavioral Scientist, 52(3), 307-341.
Ruggie, J. G. (2007). Business and Human Rights: The Evolving International Agenda. The
American Journal of International Law, 101(4), 819-840.
The Social Progress Imperative. (2014). Guiding Social Investment. Retrieved from Social
Progress Imperative: http://www.socialprogressimperative.org/
Werther, W. B., & Chandler, D. (2011). Strategic Corporate Social Responsibility: Stakeholders
in a Global Environment (2nd ed.). Thousand Oaks: Sage Publications, Inc.
Wettstein, F., & Waddock, S. (2005). Voluntary or Mandatory: That is (Not) the Question.
Zeitschrift Fuer Wirtschafts- Und Unternehmensethik, 6(3), 304-320.
World Economic Forum. (2014). Global Competitiveness Index Report 2013 - 2014. Retrieved
from World Economic Forum: http://www.weforum.org/reports/global-competitivenessreport-2013-2014
11
18
1
31
8
11
6
14
3
15
21
16
4
10
9
28
5
17
62
32
23
35
51
46
78
54
85
42
25
49
34
52
63
91.74
94.87
94.32
93.91
93.59
94.59
93.52
94.63
95.73
92.47
94.57
93.08
91.90
94.72
93.63
89.82
92.74
92.05
87.13
91.23
90.22
90.93
91.77
90.49
82.66
85.79
84.72
88.69
86.73
83.85
82.77
86.24
84.97
89.78
88.19
87.56
86.94
84.71
80.31
84.17
84.82
80.27
86.35
84.96
79.47
79.25
75.89
75.96
78.81
83.60
84.39
79.37
76.90
76.11
83.26
83.25
80.53
72.18
81.10
76.26
77.48
72.99
79.11
71.91
Opportunity
88.24
88.19
88.07
87.37
87.12
87.08
86.95
86.91
86.55
86.10
85.11
84.61
84.56
84.21
84.05
82.77
82.63
81.65
81.28
81.11
80.77
80.49
80.41
78.93
77.75
77.51
77.44
77.18
76.93
76.30
73.91
73.87
Foundations of
Wellbeing
Basic Human
Needs
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
Social
Progress Index
New Zealand
Switzerland
Iceland
Netherlands
Norway
Sweden
Canada
Finland
Denmark
Australia
Austria
Germany
United Kingdom
Japan
Ireland
United States
Belgium
Slovenia
Estonia
France
Spain
Portugal
Czech Republic
Slovakia
Costa Rica
Uruguay
Poland
Korea, Republic of
Italy
Chile
Latvia
Hungary
Global
Competitive
Index Rank
Country/Economy
Social
Progress Rank
Appendix A
88.01
79.92
81.71
80.63
80.82
81.95
87.02
81.92
79.10
85.54
74.42
75.81
82.29
78.67
82.63
82.54
76.34
69.30
72.32
72.72
75.19
74.43
66.21
63.04
70.04
74.56
66.50
66.58
66.58
72.06
59.85
63.46
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
48
45
91
75
19
40
27
36
101
104
94
57
24
56
92
95
73
71
76
69
67
55
61
59
74
N/A
37
79
87
84
97
44
20
72
134
105
53
83
98
119
12
73.76
73.68
73.43
73.31
72.92
72.58
71.40
70.66
70.61
70.59
70.39
70.24
70.00
69.97
69.88
69.13
68.33
68.15
67.72
67.24
66.80
66.41
66.29
65.86
65.60
65.20
65.14
65.03
64.99
64.91
64.70
64.62
64.38
63.94
63.78
63.03
62.96
62.96
62.90
62.65
81.47
86.39
86.99
88.16
88.62
77.39
85.77
87.56
81.86
77.77
69.23
82.01
86.27
71.09
74.44
80.12
81.87
72.98
73.71
69.56
78.91
74.18
68.71
66.76
65.88
84.13
74.10
78.42
84.52
77.98
68.98
82.10
83.12
75.11
65.47
65.78
60.20
77.72
63.44
63.41
77.96
71.43
74.85
76.87
76.74
77.85
71.57
73.11
77.10
70.62
76.34
71.72
76.06
75.78
71.48
73.13
67.90
75.97
74.54
75.72
69.01
67.37
72.94
69.17
72.67
67.35
71.97
69.27
63.53
61.42
67.20
64.36
69.84
67.64
75.02
71.38
67.49
66.76
71.42
66.40
61.84
63.21
58.45
54.88
53.39
62.48
56.87
51.32
52.87
63.38
65.60
56.98
47.68
63.03
63.73
54.14
55.23
55.51
54.91
56.45
52.48
57.67
57.21
61.63
58.25
44.13
49.34
47.39
46.93
55.33
57.92
47.41
40.18
49.07
50.86
51.93
61.19
44.39
53.85
58.16
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
39
99
68
86
111
90
N/A
64
89
102
103
118
65
50
100
38
107
29
77
N/A
121
82
N/A
114
113
81
110
88
117
60
96
93
66
130
123
124
136
N/A
129
140
13
62.44
62.33
61.92
61.37
61.28
61.19
61.07
60.79
60.12
60.06
60.05
59.97
59.71
59.47
59.13
58.98
58.97
58.67
58.01
57.34
57.08
56.65
56.05
55.96
53.52
52.41
52.04
51.89
51.58
50.24
50.20
49.88
49.46
49.11
48.94
48.87
48.79
47.99
47.75
47.33
76.19
63.31
81.31
66.50
63.42
59.01
82.10
72.15
72.65
68.49
74.35
76.77
69.05
75.14
76.25
63.65
53.67
73.02
71.86
75.88
64.42
77.76
62.68
52.39
54.11
59.01
57.28
47.44
57.13
54.48
45.80
38.57
50.14
47.76
43.17
50.26
44.92
34.18
43.19
40.16
68.59
70.91
61.15
67.95
70.57
69.10
58.11
63.66
59.66
58.36
61.28
68.98
67.27
54.80
64.25
69.42
63.67
63.78
62.57
53.28
60.54
58.36
60.88
65.63
63.55
61.58
59.40
66.89
60.12
56.84
66.38
63.67
58.01
57.24
51.07
53.05
55.65
64.38
61.00
56.07
42.54
52.77
43.29
49.67
49.84
55.46
42.99
46.58
48.04
53.35
44.52
34.17
42.80
48.47
36.90
43.86
59.56
39.21
39.60
42.87
46.26
33.82
44.60
49.85
42.90
36.65
39.44
41.33
37.49
39.39
38.41
47.41
40.23
42.33
52.57
43.29
45.80
45.42
39.05
45.75
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
135
125
N/A
115
137
N/A
132
128
141
N/A
120
133
145
N/A
142
N/A
147
146
N/A
148
14
46.85
46.06
45.95
45.51
45.23
44.84
44.28
44.02
43.11
42.80
42.65
42.40
40.23
40.10
39.93
38.45
37.41
37.33
34.17
32.60
45.73
38.79
59.82
44.13
41.19
60.82
39.73
36.77
49.43
40.67
36.57
51.24
48.50
33.74
41.67
42.27
36.48
32.84
27.42
25.94
52.72
57.27
41.34
53.73
49.86
46.36
51.90
48.99
54.03
53.78
58.08
47.75
47.88
48.87
46.38
46.57
45.02
46.05
47.38
42.42
42.11
42.10
36.68
38.65
44.64
27.35
41.20
46.29
25.88
33.96
33.29
28.22
24.31
37.70
31.75
26.50
30.73
33.10
27.70
29.45
15
Appendix B
The Global Competitiveness Index
Country/Economy
Switzerland
Singapore
Finland
Germany
United States
Sweden
Hong Kong SAR
Netherlands
Japan
United Kingdom
Norway
Taiwan, China
Qatar
Canada
Denmark
Austria
Belgium
New Zealand
United Arab Emirates
Saudi Arabia
Australia
Luxembourg
France
Malaysia
Korea, Rep.
Brunei Darussalam
Israel
Ireland
China
Puerto Rico
Iceland
Estonia
Oman
Chile
Rank
Score
Rank
Change
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
5.67
5.61
5.54
5.51
5.48
5.48
5.47
5.42
5.40
5.37
5.33
5.29
5.24
5.20
5.18
5.15
5.13
5.11
5.11
5.10
5.09
5.09
5.05
5.03
5.01
4.95
4.94
4.92
4.84
4.67
4.66
4.65
4.64
4.61
1
2
3
6
7
4
9
5
10
8
15
13
11
14
12
16
17
23
24
18
20
22
21
25
19
28
26
27
29
31
30
34
32
33
0
0
0
2
2
-2
2
-3
1
-2
4
1
-2
0
-3
0
0
5
5
-2
-1
0
-2
1
-6
2
-1
-1
0
1
-1
2
-1
-1
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
16
4.57
4.56
4.54
4.53
4.51
4.50
4.50
4.46
4.45
4.45
4.45
4.43
4.42
4.41
4.41
4.41
4.40
4.40
4.37
4.35
4.34
4.33
4.31
4.30
4.29
4.28
4.25
4.25
4.25
4.25
4.22
4.21
4.20
4.20
4.19
4.18
4.18
4.15
4.14
4.13
36
37
38
50
46
40
47
41
35
43
54
39
44
45
42
51
49
55
52
57
53
48
62
58
65
59
61
56
60
67
68
63
72
64
69
75
86
77
80
79
1
1
1
12
7
0
6
-1
-8
-1
9
-7
-3
-3
-7
1
-2
3
-1
3
-2
-8
5
0
6
-1
0
-6
-3
3
3
-3
5
-4
0
5
15
5
7
5
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
17
4.13
4.13
4.11
4.10
4.10
4.10
4.08
4.07
4.06
4.05
4.05
4.04
4.02
4.01
3.94
3.93
3.93
3.91
3.86
3.86
3.85
3.85
3.84
3.84
3.84
3.79
3.77
3.77
3.77
3.76
3.76
3.75
3.75
3.73
3.73
3.71
3.70
3.70
3.70
3.69
81
78
70
71
82
76
n/a
66
n/a
73
74
83
88
85
87
92
96
84
102
97
89
106
101
104
108
110
95
109
91
94
105
114
93
113
n/a
118
90
99
117
103
6
2
-7
-7
3
-4
n/a
-16
n/a
-11
-11
-3
1
-3
-2
2
5
-8
9
3
-6
10
4
6
9
10
-6
7
-12
-10
0
8
-14
5
n/a
8
-21
-13
4
-11
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
18
3.68
3.67
3.66
3.63
3.61
3.57
3.57
3.53
3.52
3.52
3.50
3.50
3.50
3.45
3.45
3.45
3.44
3.42
3.41
3.35
3.33
3.32
3.30
3.25
3.23
3.21
3.19
3.15
3.11
3.01
2.98
2.92
2.91
2.85
112
98
125
107
116
115
127
122
137
135
120
131
121
111
123
119
132
130
124
126
128
129
138
136
n/a
133
134
n/a
142
143
140
144
141
139
-3
-18
8
-11
-3
-5
6
0
14
11
-5
5
-6
-17
-6
-11
1
-2
-9
-8
-7
-7
1
-2
n/a
-7
-7
n/a
-1
-1
-5
-2
-6
-9
95
85
75
65
55
45
35
25
15
-5
19