Académique Documents
Professionnel Documents
Culture Documents
International Marketing
Department: Marketing, Strategy and Enterprise
Module Code: MOD001194
Level: 6
Module Guide
Contents
International Marketing ................................................................................................ 1
1. Key Information ....................................................................................................... 2
2. Introduction to the Module ....................................................................................... 2
3. Intended Learning Outcomes .................................................................................. 2
3.1 Employability Skills Delivered in this Module ......................................................... 3
4. Outline Delivery ....................................................................................................... 4
4.1 Attendance Requirements ..................................................................................... 6
5. Assessment ............................................................................................................. 7
5.1 Submitting via TurnitinUK ................................................................................... 9
5.2 Submitting your work ........................................................................................... 11
5.3 Marking Rubric and Feedback ............................................................................. 11
5.4 Re-Assessment (re-sit) ........................................................................................ 12
6. How is My Work Marked? ...................................................................................... 12
7. Assessment Criteria and Marking Standards ........................................................ 14
7.1 Specific Assessment Criteria - Assessment 01 ................................................... 14
7.2 University Generic Assessment Criteria .............................................................. 18
8. Assessment Offences ............................................................................................ 20
9. Learning Resources .............................................................................................. 22
9.1. Library ................................................................................................................. 22
10. Module Evaluation ............................................................................................... 23
11. Report on Last Delivery of Module ...................................................................... 25
Appendix 1: Re-Assessment Information .................................................................. 27
Page 1
Module Guide
1. Key Information
Module:
International Marketing
Module Tutors:
Dr Niall Caldwell
Campus / Building / Room: Cambridge/ LAB 322
Extension: 2491
Email: niall.caldwell@anglia.ac.uk
Every module has a Module Definition Form (MDF) which is the officially validated record of the module.
You can access the MDF for this module in four ways via:
All modules delivered by Anglia Ruskin University at its main campuses in the UK and at Associate
Colleges throughout the UK and overseas are governed by the Academic Regulations. You can view
these at www.anglia.ac.uk/academicregs. A printed extract of the Academic Regulations, known as the
Assessment Regulations, is available for every student from LS London office.
In the unlikely event of any discrepancy between the Academic Regulations and any other publication,
including this module guide, the Academic Regulations, as the definitive document, take precedence
over all other publications and will be applied in all cases.
Anglia Ruskin modules are taught on the basis of intended learning outcomes and that, on successful
completion of the module, students will be expected to be able to demonstrate they have met those
outcomes.
Page 2
Module Guide
No.
Type
Knowledge and
understanding
Knowledge and
understanding
Intellectual,
practical, affective
and transferable
skills
Intellectual,
practical, affective
and transferable
skills
SKILL
Communication (oral)
Communication (written)
Commercial Awareness
Cultural sensitivity
Customer focus
Data Handling
Decision making
Enterprising
Flexibility
Initiative
Interpersonal Skills
Leadership/Management of others
Networking
Organisational adaptability
Project Management
Problem Solving and analytical skills
Responsibility
Team working
Time Management
Other
X
X
X
X
X
Page 3
X
X
X
X
X
X
Module Guide
4. Outline Delivery
Wk
1
Lecture
International
Marketing An
Overview
Student activity
In order to fully benefit from
the lessons, students are
expected to read the
recommended Lecture notes,
Practical applications and
case studies, available on the
IMSS.
Reading references
Ghauri and Cateora (2010) Ch.1, 2
Cateora P.R., Graham J.L., and Salwan
P. 2011. International Marketing. 13th ed.
New Delhi: McGraw Hill. Chapter 1,2
Onkvisit S. and Shaw J.J., 1997.
International Marketing: Analysis and
Strategy. 3rd ed. New Delhi: PHI
Learning Private Limited. Chapter 1,2,3
Kotabe, M., Peloso, A., Noble, G.,
Macarthur, W., Neal, C., Riege, A., and
Helsen, k., 2005, International Marketing:
An Asia Pacific Focus. New Delhi: Wiley
India (P.) Ltd. Chapter -1
International
Marketing
Environment
Analysing
International
Marketing
Opportunities
International
Marketing Mix
Part I Product
and
Communications
Module Guide
IMSS.
International
Marketing Mix
II - Marketing
Channels and
Pricing
Global
Marketing
Strategy
Page 5
Module Guide
Page 6
Module Guide
5. Assessment
The assessment for this module consists of two parts.
Part
1
Type of Assessment
Assessment 1 Individual
Presentation (Soft
copy submission with
full speaker notes on
each slide)
Learning
Outcome
1,2,4
% Weighting
Word Limit
Submission Method
30%
12 Slides Max
2.1
*Draft - Individual
Report - Assessment
2
1,2,3,4
N/A
2 page draft
2.2
1,2,3,4
70%
2,000 words
Submission
Dates
Please refer
to the
timetable on
the IMSS and
follow email
corresponden
ce for
deadlines and
any possible
revisions.
Key Contact
Person
Tutor
Tutor
Tutor
* Requirement of the Draft: The draft SHOULD NOT exceed 2 page limit and should consist of a skeleton of your report by covering both task one and two.
The purpose of this draft is to check whether your understanding of the requirements of the report is correct. Depending on your draft, a feedback will be
given on how to improve your answers against the marking criteria.
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Module Guide
Assignment 1: 30% Individual presentation on a brand chosen from the Interbrand Top 100 Brands. The
presentation will last 8 minutes maximum on the date stated above.
Choose a brand from the Interbrand Top 100
brands/2012/Best-Global-Brands-2012-Brand-View.aspx
list
http://www.interbrand.com/en/best-global-
Assignment 2: 70% Individual 2000 word report on the individual chosen brand to answer the questions
in Assignment 2 below. The brand chosen for assignment 2 must be different from the brand studied in
assignment 1.
STEP 1
Choose ONE brand from Interbrands Top 100 Global Brands 2012:
http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx
This must not be the same brand as you choose in Assignment 010
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Module Guide
You are a senior marketing consultant working for Global Marketing Solutions plc. Your chosen global
brand has commissioned you to produce a report that answers the following questions:
STEP 2
Answer ALL of the following questions:
1. Critically analyse the extent that your chosen global brands marketing mix is standardised and/or
adapted across international markets. Conclude by providing a 2-3 paragraph summary that
discusses whether you consider this to be an appropriate strategy(s). Remember to support your
answer. (65 marks)
2. Discuss which Internationalisation Process Theory (IPT) best describes the internationalisation
process that your chosen global brand has undertaken. Again, remember to support your answer.
(30 marks)
(5 marks)
SID
f) or cancel
e) Upload
Page 9
Module Guide
Plagiarism Requirement:
Prior to dispatching the dissertation to the External Examiner, the Research Proposal must be
submitted to the electronic plagiarism checking software (i.e. Turnitin);
Turnitin.com uses the Originality Check tool to compile the Originality Report, which
contains detailed information about the number and the use of each primary source in the
submitted document. This is done through the Similarity Index, which is a percentage of
words in the paper that match all the primary sources to all words in the document.
The Similarity Index also shows a copy of the student paper with primary sources. Each
primary source is given a colour and number. The text within the students paper, which
corresponds to a primary source, will be highlighted in that respective colour and attached
with its respective number. The percentage of each primary source refers to a percentage
of words in the entire paper that match the source.
HOW TO VIEW YOUR FEEDBACK
Click on the class that you wish to view and then you will see the assignments for the
module listed. Click the blue view button to open up the document viewer. A new window will
open and you will see your feedback on the right-hand side of the screen.
POINTS TO NOTE
1. All work submitted MUST be entitled by your Student ID number.
2. The Originality Report is automatically generated by Turnitin on submitting work. A
paper copy of the originality report is not required.
3. The Originality Report will not be used to make assessment decisions unless
concerns arise as to poor academic practice, plagiarism, or collusion. The report
may then be considered as part of the normal investigatory procedures undertaken
by the academic team and the Director of Studies (again, please see Section 10
of the Assessment Regulations).
4. Re-sits and extensions are also to be submitted via Turnitin. New Turnitin classes will
be created for re-sits.
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Module Guide
5. Full details as on submitting to Turnitin, the Originality Report, and a FAQs list, can
be located on the module VLE.
All coursework assignments and other forms of assessment must be submitted by the
published deadline. It is your responsibility to know when work is due to be submitted
ignorance of the deadline date will not be accepted as a reason for late or nonsubmission.
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Module Guide
Internal moderation a sample of all work for each assessment task in each module is moderated
by other Anglia Ruskin staff to check the standards and consistency of the marking
External moderation a sample of student work for all modules is moderated by external
examiners experienced academic staff from other universities (and sometimes practitioners who
represent relevant professions) - who scrutinise your work and provide Anglia Ruskin academic staff
with feedback, advice and assurance that the marking of your work is comparable to that in other UK
universities. Many of Anglia Ruskins staff act as external examiners at other universities.
Departmental Assessment Panel (DAP) performance by all students on all modules is discussed
and approved at the appropriate DAPs which are attended by all relevant Module Leaders and
external examiners. Anglia Ruskin has over 25 DAPs to cover all the different subjects we teach.
This module falls within the remit of the Marketing Strategy and Enterprise DAP.
The following external examiners are appointed to this DAP and will oversee the assessment of this
and other modules within the DAPs remit:
Academic Institution
Position or Employer
Lecturer
The above list is correct at the time of publication. However, external examiners are appointed at
various points throughout the year. An up-to-date list of external examiners is available to students and
staff at www.anglia.ac.uk/eeinfo.
Anglia Ruskins marking process is represented in the flowchart below:
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Module Guide
Student submits
work / sits
examination
DAP4 Stage
1
2
Any issues?
YES
NO
Students receive
initial (unconfirmed)
feedback
Marking Stage
Any issues?
YES
NO
Marks submitted to DAP5 for
consideration and approval
Confirmed marks
issued to students
via e-Vision
All work is marked anonymously or double marked where identity of the student is known (e.g.in a presentation)
The internal (and external) moderation process compares work from all locations where the module is delivered
(e.g.Cambridge, Chelmsford, Peterborough, Malaysia, India, Trinidad etc.)
The sample for the internal moderation process comprises a minimum of eight pieces of work or 10% (whichever
is the greater) for each marker and covers the full range of marks
Only modules at levels 5, 6 and 7 are subject to external moderation (unless required for separate reasons). The
sample for the external moderation process comprises a minimum of eight pieces of work or 10% (whichever is
the greater) for the entire module and covers the full range of marks
DAP: Departmental Assessment Panel Anglia Ruskin has over 25 different DAPs to reflect our subject coverage
Page 13
Module Guide
Agreed mark:
2nd Marker
CRITERIA
COMMENTS
MARKS %
WEIGHT
0.1
0.2
0.2
0.1
0.2
0.2
Overall comment
Marker:
Date:
Page 14
WEIGHTED
MARK
Module Guide
Suggested Mark:
Second Marker:
Suggested Mark: %
MARKING CRITERIA
COMMENTS
MARKS
%
Agreed Mark: %
WEIGHT
0.65
WEIGHTED
MARKS
Module Guide
appropriate strategy(s).
Evidence of a range of
theories and case studies to
support answer.
0.30
0.05
Overall comment
Marker:
Date:
Page 16
Module Guide
90-100%
Pa rt 1 (65%)
Excepti ona l
Cri ti ca l l y a na l ys e the
unders ta ndi ng of the
extent tha t your chos en i s s ues of
bra nd's ma rketi ng mi x i s s ta nda rdi s a ti on a nd
s ta nda rdi s ed a nd/or
a da pta ti on a ppl i ed to a
a da pted a cros s
pa rti cul a r bra nd i n the
i nterna ti ona l ma rkets .
i nterna ti ona l ma rketi ng
Concl ude by provi di ng a 2- a rena . Shows
3 pa ra gra ph s umma ry
extra ordi na ry ori gi na l i ty
tha t di s cus s es whether a nd crea ti ve us e of
you cons i der thi s to be
exa mpl es .Exepti ona l
a n a ppropri a te
jus ti fi ca ti on of the
s tra tegy(s ). Remember to s tra tegy of your chos en
s upport your a ns wer.
bra nd.
80-89%
Outs ta ndi ng
unders ta ndi ng of the
i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Shows good
ori gi na l i ty a nd crea ti ve
us e of exa mpl es .
Exepti ona l jus ti fi ca ti on
of the s tra tegy of your
chos en bra nd.
70-79%
Excel l ent unders ta ndi ng
of the i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Shows good
ori gi na l i ty a nd crea ti ve
us e of exa mpl es .
Excel l ent jus ti fi ca ti on of
the s tra tegy of your
chos en bra nd.
60-69%
Good unders ta ndi ng of
the i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Shows s ome
ori gi na l i ty a nd s ome
crea ti ve us e of
exa mpl es . Good
jus ti fi ca ti on of the
s tra tegy of your chos en
bra nd.
50-59%
Sa ti s fa ctory
unders ta ndi ng of the
i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Shows l i ttl e
ori gi na l i ty or crea ti vi ty
i n the us e of exa mpl es .
Sa ti s fa ctory jus ti fi ca ti on
of the s tra tegy of your
chos en bra nd..
40-49%
Li mi ted unders ta ndi ng
of the i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Shows onl y very
ba s i c ori gi na l i ty a nd
l i ttl e crea ti vi ty i n the
us e of exa mpl es .
Li mi ted jus ti fi ca ti on of
the s tra tegy of your
chos en bra nd.
30-39%
Ma rgi na l unders ta ndi ng
of the i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Shows no
ori gi na l i ty a nd l i ttl e
crea ti vi ty i n the us e of
exa mpl es . Fa i l s to gi ve
a dequa te jus ti fi ca ti on
of the s tra tegy of your
chos en bra nd.
20-29%
Fa i l ure to demons tra te
unders ta ndi ng of the
i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Fa i l ure to s how
ori gi na l i ty or crea ti vi ty
i n the us e of exa mpl es .
Fa i l s to gi ve a dequa te
jus ti fi ca ti on of the
s tra tegy of your chos en
bra nd. No
compens a ti on
a va i l a bl e.
10-19%
Fa i l s to gi ve a n
a dequa te a ns wer to
thi s ques ti on.
Qua l i fyi ng ma rk not
s a ti s fi ed. No
compens a ti on
a va i l a bl e. Ina dequa te
knowl edge ba s e.
Ina dequa te
unders ta ndi ng of
i s s ues of
s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a
pa rti cul a r bra nd i n the
i nterna ti ona l ma rketi ng
a rena . Fa i l ure to s hows
ori gi na l i ty or crea ti vi ty
i n the us e of exa mpl es .
Fa i l s to gi ve a dequa te
jus ti fi ca ti on of the
s tra tegy of your chos en
bra nd. Ma jor di ffi cul ty
wi th theory a nd
probl em s ol vi ng i n
di s ci pl i ne.
0-9%
Fa i l s to gi ve a n a dequa te a ns wer to
thi s ques ti on. Qua l i fyi ng ma rk not
s a ti s fi ed. No compens a ti on
a va i l a bl e. Ina dequa te knowl edge
ba s e. Ina dequa te unders ta ndi ng of
i s s ues of s ta nda rdi s a ti on a nd
a da pta ti on a ppl i ed to a pa rti cul a r
bra nd i n the i nterna ti ona l ma rketi ng
a rena . Fa i l ure to s hows ori gi na l i ty or
crea ti vi ty i n the us e of exa mpl es .
Fa i l s to gi ve a dequa te jus ti fi ca ti on of
the s tra tegy of your chos en bra nd.
Ma jor di ffi cul ty wi th theory a nd
probl em s ol vi ng i n di s ci pl i ne. No
evi dence of knowl edge ba s e; no
evi dence of unders ta ndi ng of
di s ci pl i ne. Tota l i na bi l i ty wi th theory
a nd probl em s ol vi ng i n di s ci pl i ne.
0% i s a wa rded for: (i ) nons ubmi s s i on; (i i ) da ngerous pra cti ce
a nd; (i i i ) i n s i tua ti ons where the
s tudent fa i l s to a ddres s the
a s s i gnment bri ef (eg: a ns wers the
wrong ques ti on) a nd/or rel a ted
l ea rni ng outcomes .
Pa rt 2 (30%)
Di s cus s whi ch
Interna ti ona l i s a ti on
Proces s Theory (IPT)
'bes t' des cri bes the
i nterna ti ona l i s a ti on
proces s tha t your chos en
gl oba l bra nd ha s
underta ken. Aga i n,
remember to s upport
your a ns wer.
Excepti ona l
unders ta ndi ng of
Interna ti ona l i s a ti on
Proces s Theori es (IPT).
Exepti ona l jus ti fi ca ti on
of the 'bes t' theory
whi ch fi ts your chos en
bra nd; together wi th
excepti ona l a na l ys i s of
a dva nta ges a nd
di s a dva nta ges .
Outs ta ndi ng
unders ta ndi ng of
Interna ti ona l i s a ti on
Proces s Theori es (IPT).
Outs ta ndi ng
jus ti fi ca ti on of the
'bes t' theory whi ch fi ts
your chos en bra nd;
together wi th
outs ta ndi ng a na l ys i s of
a dva nta ges a nd
di s a dva nta ges .
Sa ti s fa ctory
unders ta ndi ng of
Interna ti ona l i s a ti on
Proces s Theori es (IPT).
Sa ti s fa ctory jus ti fi ca ti on
of the 'bes t' theory
whi ch fi ts your chos en
bra nd; together wi th
s a ti s fa ctory a na l ys i s of
a dva nta ges a nd
di s a dva nta ges .
Ma rgi na l a nd wea k
unders ta ndi ng of
Interna ti ona l i s a ti on
Proces s Theori es (IPT).
Ins uffi ci ent jus ti fi ca ti on
of the 'bes t' theory
whi ch fi ts your chos en
bra nd; together wi th
wea k or l i mi ted
a na l ys i s of a dva nta ges
a nd di s a dva nta ges .
Pa rt 3 (5%)
Pres enta ti on qua l i ty of
the report.
Ma rgi na l fa i l i n terms
of qua l i ty of
pres enta ti on of
a s s i gnment.
Fa i l s to demons tra te
a dequa te l evel of
qua l i ty expected from
report a t thi s l evel .
Page 17
Module Guide
Outcome
90-100%
80-89%
60-69%
50-59%
40-49%
A marginal pass in
module outcome(s)
related to GLO at this
level
30-39%
A marginal fail in
module outcome(s)
related to GLO at this
level. Possible
compensation. Satisfies qualifying mark
70-79%
20-29%
10-19%
Achieves module
outcome(s) related to
GLO at this level
Fails to achieve
module outcome(s)
related to this GLO.
Qualifying mark not
satisfied. No
compensation
available
Page 18
Module Guide
1-9%
0%
Awarded for: (i) non-submission; (ii) dangerous practice and; (iii) in situations where the student fails to address the
assignment brief (eg: answers the wrong question) and/or related learning outcomes
Page 19
Module Guide
8. Assessment Offences
As an academic community, we recognise that the principles of truth, honesty and mutual respect are
central to the pursuit of knowledge. Behaviour that undermines those principles weakens the community,
both individually and collectively, and diminishes our values. We are committed to ensuring that every
student and member of staff is made aware of the responsibilities s/he bears in maintaining the highest
standards of academic integrity and how those standards are protected.
You are reminded that any work that you submit must be your own. When you are preparing your work
for submission, it is important that you understand the various academic conventions that you are
expected to follow in order to make sure that you do not leave yourself open to accusations of plagiarism
(e.g. the correct use of referencing, citations, footnotes etc.) and that your work maintains its academic
integrity.
directly copying from written work, physical work, performances, recorded work or images, without
saying where this is from;
using information from the internet or electronic media (such as DVDs and CDs) which belongs to
someone else, and presenting it as your own;
rewording someone elses work, without referencing them; and
handing in something for assessment which has been produced by another student or person.
It is important that you do not plagiarise intentionally or unintentionally because the work of others
and their ideas are their own. There are benefits to producing original ideas in terms of awards, prizes,
qualifications, reputation and so on. To use someone elses work, words, images, ideas or discoveries is
a form of theft.
Collusion
Collusion is similar to plagiarism as it is an attempt to present anothers work as your own. In plagiarism
the original owner of the work is not aware you are using it, in collusion two or more people may be
involved in trying to produce one piece of work to benefit one individual, or plagiarising another persons
work.
Examples of collusion include:
Module Guide
Many parts of university life need students to work together. Working as a team, as directed by your
tutor, and producing group work is not collusion. Collusion only happens if you produce joint work to
benefit of one or more person and try to deceive another (for example the assessor).
Cheating
Cheating is when someone aims to get unfair advantage over others.
Examples of cheating include:
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Module Guide
9. Learning Resources
9.1. Library
Library Contacts
Faculty of Arts, Law and Social Sciences
libteam.alss@anglia.ac.uk
Lord Ashcroft International Business School
libteam.aibs@anglia.ac.uk
Faculty of Health, Social Care and Education
libteam.fhsce@anglia.ac.uk
Faculty of Science and Technology
libteam.fst@anglia.ac.uk
Notes
Key text
Pervez N.Ghauri and Philip Cateora (2010) International
Marketing, 3rd edn, Maidenhead: McGraw-Hill.(ISBN-10 007-712285-2)
Secondary Text
Kevin Keller Strategic Brand Management: A European
Perspective, Pearson 2013
Page 22
Module Guide
Books
Jeannet J., and Hennessey, H.D., (2003) Global Marketing
Strategies (6th edition) Houghton Mifflin.
Doole, I. & Lowe, R. (2004) International Marketing
Strategy, 4th edition, Thomson / ISBN: 1-84480-0253
Journals
Harvard Business Review
European Journal of Marketing
Asia Pacific Journal of Marketing & Logistics
European Business Review
Journal of Advertising
International Journal of Advertising
International Marketing Review
Journal of Advertising Research
Journal of International Marketing
Journal of Business Research
Journal of Marketing Communications
Journal of International Business Studies
Journal of World Business
Journal of Marketing
Journal of Consumer Research
Websites
The Interbrand website will be used extensively in
this module
http://www.interbrand.com/en/Default.aspx
www.cim.co.uk The Chartered Institute of Marketing
Module Guide
This is an extremely important process which helps us to continue to improve the delivery of the module
in the future and to respond to issues that you bring to our attention. The module report in section 11 of
this module guide includes a section which comments on the feedback we received from other students
who have studied this module previously.
Your questionnaire response is anonymous.
Please help us to help you and other students at Anglia Ruskin by completing the Module Evaluation
survey. We very much value our students views and it is very important to us that you provide feedback
to help us make improvements.
In addition to the Module Evaluation process, you can send any comment on anything related to your
experience at Anglia Ruskin to tellus@anglia.ac.uk at any time.
Page 24
Module Guide
This form should be completed by module tutors (where there is more than one delivery) and forwarded to Module Leaders who
compiles the results on to one form for use at the Programme Committee and other methods of disseminating feedback to
students.
2014/15
Semester/Trimester: Sem 1
The results for this module compared favourably with the University average for L6 modules. The pass rate was over 80%
Feedback from Students Briefly summarise student responses, including any written comments
Page 25
Module Guide
Module Leader/Tutors Reflection on Delivery of the Module, including Response to Feedback from Students
(including resources if appropriate)
Students enjoyed the opportunity to present work as a group, although there were a number of problems of uneven
distribution of work within some groups. The presentations took place during 4 seminar periods and this will be changed
to 3 seminar slots in the coming year.
Developments during the current year or planned for next year (if appropriate)
In the next year we will be using http://readinglists.anglia.ac.uk/index.html
This is where to find all the useful books, articles and videos relating to this module.
External Examiners Comments State whether the external examiner agreed the marks and/or commented on the
module
The external examiner agreed the marks and commented that there could be more theory within the module. Extra
reading suggestions will be added to the library webpage for r this module.
Page 26
Module Guide
011
Type of assessment
Word or
time limit
Individual presentation. Students who must resit the
12 ppt
presentation will be required to submit revised PPT
slides
slides with notes explaining how the work has been
improved.
Individual report. This should be unique to each
2000
student based on their choice of Brand, you must
words
improve the original in light of feedback and
resubmit.
Submission dates
TBA
TBA
Mark
30%
Learning
Outcome
1,2, 4
70%
1,2,3,4
TOTAL MARKS
Page 27
100%
Version 2
1. Module Title
International Marketing
2a. Module Leader
Niall Caldwell
2b. Department
2c. Faculty
Dept of Marketing, Strategy and Lord Ashcroft International
Enterprise
Business School
3a. Level
6
4a. Credits
15
150
5. Restrictions
Type
Module Code
Module Name
PreBD130002S
Managing People, Finance and Marketing
requisites:
CoNone
requisites:
Exclusions:
None
Courses to which this
None
module is restricted
Condition
AND
(Compulsory)
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Mode of Delivery
Distance Learning
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