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This course addresses the strategic and organizational issues confronted by firms in technology-
intensive environments. The course reflects five broad themes: (1) managing firms in
technology- intensive industries; (2) linking technology and business strategies; (3) using
technology as a source of competitive advantage; (4) organizing firms to achieve these goals; and
(5) implementing new technologies in organizations. Students will analyze actual situations in
organizations and summarize their findings and recommendations in an in-depth term paper.
Case studies and class participation are stressed. Prerequisites: (a) AIM 6201 and OB 6301 or
consent of the instructor, or (b) ENTP 6360.
Course Description:
The course provides a structured context to expose the students to both conceptual (theoretical)
and practical aspects of strategic and organizational aspects of management of technology. In
this course, students will learn creative thinking and innovative solutions to the challenges facing
the organizational aspects of management of technology. Accordingly, the course pursues three
goals in a parallel format.
Multi-dimensional Visions (Map) for Innovation: The course will describe the process of
innovation, and in that context the organizational and strategic aspects of management of
technology. In this regard the course provides an Area Map, rather than a Roadmap for
innovation and management of technology. Roadmaps are linear, simple to measure, but limited
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in alternatives and easily communicated. If all businesses use exactly the same way, however,
there will be no business advantage, and no one will reach the destination. Area maps are non
linear and difficult to measure but with almost unlimited alternatives.
The strategic and organizational aspects of management of technology: This goal is pursued
through the use of the innovation vision. The course demonstrates that in the process of
innovation, technology is just “a” factor rather than “the only” factor. Innovation, in the context
of enterprising, is classified into four main and interrelated groups: 1) Technological
innovation/development, 2) Customer/market development, 3) Human resources development
(learning and creativity) and 4) Organizational development (change and leadership).
Technology is often the most visible element of innovation, but it is not necessary the most
important one. The four groups of innovation, like the four continents of map, are puzzle into
each other.
Creative and Integrative Thinking : This goal is pursued by assisting students to self- learn the
process of thinking creatively and then to crystallize their ideas brilliantly to enable them to
share their ideas with others. It consists of four aspects: Creative, Integrative, Hands on, and
Relevance. 1) Creative: Learning is a creative process; learning is not just a series of activities to
memorize data. 2) Integrative: This course should be linked with other courses. 3) Hands-on:
Like riding a bicycle you are going to learn by yourself, the instructor’s job is to encourage you
and guide you, like a coach. 4) Relevance. I encourage you to find ways to enjoy the
assignments.
Course Objectives:
A main objective of this course is to balance between envisioning and modeling, on one hand,
and strategy and implementation, on the other hand. As part of this course the students are urged
to present their own ideas and visions in the shape of models and strategies and then use them as
practical basis to explore procedures to implement their ideas and visions.
After completing the readings, topic overviews, assignments, and cases, the students should be
able to:
• Explicate, analyze and synthesize the process of innovation with an emphasis on the
organizational and strategic aspects of management of technology.
• Understand, analyze and develop the models of relevant to the above goal.
• Evaluate, formulate, and implement strategies.
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A main objective of this course is to de- mystify “technology” as a “magic cure” for almost every
human and economic concern and look at technology as a set of practical tools for the benefit of
humans. Technology—which is almost as old as human beings—provides practical tools (both
artifacts and knowledge tools) which can be used to conduct tasks and to solve human needs and
challenges.
The course intends to support class me mbers (students) as they develop their own perspectives
on the topic discussed in the above. This will be accomplished by nurturing an understanding of
the process of technology development by using cases and personal experiences. The course
emphasizes on constructive learning and creative thinking.
1) To explore individual ideas and views with regard to the topics of the course
2) To compare and contrast ideas and views articulately
3) To engage in effective dialogue/discussion with others, giving and receiving insight that
can contribute to the further development of individual ideas,
4) To develop appropriate action plans to implement one’s ideas
A list of other reading materials will be provided as the course continues. Student interests will
be reflected in the reading material to the extent possible.
Session 1: Overview
This course starts with a review of the concept of technology and its evolution. The goal of this
section is to shake up the common understandings—and to some extent the mysterious views—
about the “mythical” role of technology. While reviewing the definition of technology,
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innovation and strategy, we will explore how “venture” means the start up and development of a
new enterprise or business rather than automatically being connected to “venture capital.”
• Comte, Fernand, 1991. Mythology. Chambers. Page 1-2: Introduction, Page 14-15: The
Function of Myths, Page 16-17: Modern Myths.
• Webster’s Third New International Dictionary. (199?). Definition of Myth. Page 1417
• Kubrik, Stanly. 1967. 2001-The Space Odyssey (Selected Sections)
• Secret of Technology A TLC/BBC program broadcasted in 1995 (Selected Sections)
1) Review of knowledge
2) Innovation and the flow of knowledge
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3) Innovation: beyond the linear models of technology development
4) The classification of innovation into four major groups: Technology Development
(Technological Innovation), Market/Customer Development, Human Resources
Development (Learning and Creativity) and Organizational Development (Organizational
Change).
5) Major existing models of technological innovation: A review
• Kline, Stephene. 1991. “Style s of Innovation and Their Cultural Basis”. Chemtech.
August and September 1991.
• Mahdjoubi, Darius. (1996). “An Innovation Model for the Real World”
• Forrest, Janet. 1991. “Models of the Process of Technological Innovation.” Technology
Analysis & Strategic Management. Vol. 3, No. 4. Pp. 439-453.
• “Patents” (Page 118 to 127) in “Bringing New Technology to Market.”
• Movie “Pirates of Silicon Valley.”.
• The GEM Conceptual Model (GEM = Global Entrepreneurship Monitor).
This session reviews major time-based models for technology and business development and
their interactions with the different aspects of innovation.
Each new business idea has a distinctive pattern of development form its inception (origin). The
seed of a business idea may come form many origins, and each origin impacts the whole process
of technology and business development.
Developing New Business Ideas (By Bragg & Bragg, 2005) for Business Ideation:
Modeling Product Innovation Processes (by Jan Buijs, 2003 – Creativity and Innovation
Management, Vol. 12, No. 2
Providing Clarity and a Common Language to the Fuzzy Front End (by Peter Koen, et al. 2001 –
Research Technology Management, March 2001).
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6) The Disruptive Technology model.
7) Paradigms of Innovation.
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2) Common aspects of exploration and innovation: discovery, adventuring and venturing
3) Strategy in military, exploration and business
• The Linear Paradigms of New Venture Development, and Beyond. (PPT Slides)
• Selected Readings from Mass High Tech on Bootstrapping.
• Funding the Technology Start-up, Chapter 9 of Bringing New Technology to Market.
2003
• Sources of Capital. Chapter 18 of Technology Ventures. 2005.
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• Read Chapter 15 of Bringing New Technology to Market. “Developing a Business Plan.”
Review the Models in this Chapter.
• The Concepts of Intellectual Property. Chapter 5 of Bringing New Technology to Market.
2003
• Legal Formation and Intellectual Property. Chapter 10 of Technology Ventures. 2005.
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6 Feb. 12 Customer Innovation and Read and review the chapters for this
Market Development session, as in the syllabus
Read Chapter 8 of text book (PCs) and
make y0our own models based on this
case story.
7 Feb. 19 Organizational Read and review the chapters for this
Development and Change session, as in the syllabus
Read Chapter 9 of text book (Hare
Cores) and make y0our own models
based on this case story.
8 Feb. 26 - Mid term Exam .
-
9 March 4 The Human Side of Read and review the chapters for this
Venture Development session, as in the syllabus
Work on your individual project.
March 11 March Break
10 March 18 Exploration and Read and review the chapters for this
Innovation session, as in the syllabus
Work on your individual project.
11 March 25 Decision Systems: Read and review the chapters for this
Performance Metrics and session, as in the syllabus
Value Systems
Work on your individual project.
12 April 1 Entrepreneurship and Read and review the chapters for this
Innovation session, as in the syllabus
Work on your individual project.
13 April 8 Strategy and Structures Read and review the chapters for this
session, as in the syllabus
14 April 15 Explicit Strategies versus
Tacit Intentions
15 April 22 In-Class Presentations of
the project
Closing Lecture
Course review
16 29 Final Exam
This course schedule is not absolute. While every effort will be made to follow the schedule as
listed, changes may be made as needed. It is the student’s responsibility to track changes that are
announced.
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For Grading
Assignment m Weight
Weekly assignment and review of the reading 10%
material.
Model Making from the text book chapters and 15%
other sources
Midterm Exam 15%
Final Exam 30%
Class Participation 10%
Reflection Papers after the classes 10%
(collectively)
Reflection Papers after the class 10%
Total 100%
Reflection Papers : 2 to 4 days after the second session of each week, each students needs to
write a synopses of the learning of the week (session 1 and session 2). Writing the reflection
papers helps you to organize your learning of the session and act as a feed back to the session as
well. Your reflection paper should include the whole discussion of the class, including other
students’ comments that were interesting to you. At the end of semester, each student will write a
final reflection paper for the whole semester that contains their learning for the whole class
period.
Chapter Review: Prior to each session, you need to review the reading material for the session
and drop a digital copy of the chapter review in the WebCT. You need to bring a paper (hard)
copy of the chapter review to class to assist you in discussions that we have for each session.
GRADE SCALE
A = 89% OR GREATER
B = 80% TO 88%
C = 70% TO 79%
D = 60% TO 69%
SELF INTRODUCTION
Each student should post a Self-Introduction in the Discussion area of WebCT prior to the first
class. Please include contact information, work experience, major, and special interests or
hobbies. This information will be used to set up my grade book and assist in the formation of
groups for the course.
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Template for Self-Introduction: This is a template for the self- introduction. Please use this
template to prepare a brief self- introduction that will be helpful for instructor and for your
classmates to get to know you.
Copy this template into a discussion board and then complete it there. Do not attach to the
posting as an attachment in your response to the thread.
LECTURE NOTES
You should be able to access to and use WebCT with your UTD ID and password. Call computer
services at (972) 883-2911 if you need assistance.
Ten percent (10%) of your grade will be based on attendance and active participation in class
discussions and exercises. From time to time, it may be necessary to miss a class due to illness or
personal matters. Please inform instructor of these absences. If participation becomes an issue,
or if more than 2 classes are missed, the student’s grade may be impacted. Attendance will be
tracked because attendance may impact team performance.
Each student is expected to have read all assigned materials prior to the start of class and be
prepared to discuss the ideas, concepts and issues they raise. If it is determined that students are
not prepared for class, pop quizzes may be instituted and factored into the individual’s grade.
These quizzes cannot be made up if missed.
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concepts and frameworks in written summaries; (d) the degree of professionalism and
effectiveness regarding structure, content and communication.
Assignment Submission, Due Dates and Late Paper Policy. The written assignments must be
submitted to the instructor via the WebCT prior to the beginning of class period, on the date they
are due. Due to the nature of the assignments and the discussion and presentations taking place
on the days assignments are due, late assignments will not be accepted. Please submit all the
assignments through WebCT. Team assignments are to be submitted only by the team leader.
The Team Leader will receive the grade results for the assignment and will be responsible for
sharing that feedback with the other members of the team.
1. All assignments must be sent to WebCT. Bring a hard copy of Chapter reviews in the
class for your note. If you send an unsolicited assignment by e- mail to me, the grade will
be automatically zero.
2. On top of the fist page of all assignments, write your name, and other information about
the assignment, such as course name, and the topic of assignment. If you forget this
information, then there will be one grade off your assignment, (e.g. from A to B, …).
3. In the first paragraph of the assignment write what is the content of this assignment. For
instance, “This is a review of chapter 6 of Entrepreneurship by xxxx.
4. Name your assignments according to the following format. {Course Number_ Your
Family Name_ Assignment Name. This is an example “ BA4308_Howeard_Refl8”
5. Save your assignments in Office 2003. Do NOT send your assignments in Office 2007
(in formats like DOCX, …).
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FIELD TRIP POLICIES: Off-campus Instruction and Course Activities
Off-campus, out-of-state, and foreign instruction and activities are subject to state law and University
policies and procedures regarding travel and risk -related activities. Information regarding these rules
and regulations may be found at the website address
http://www.utdallas.edu/BusinessAffairs/Travel_Risk_Activities.htm. Additional information is available
from the office of the school dean. Below is a description of any travel and/or risk-related activity
associated with this course.
The University of Texas System and The University of Texas at Dallas have rules and regulations for the
orderly and efficient conduct of their business. It is the responsibility of each student and each student
organization to be knowledgeable about the rules and regulations which govern student conduct and
activities. General information on student conduct and discipline is contained in the UTD publication, A
to Z Guide, which is provided to all registered students each academic year.
The University of Texas at Dallas administers student discipline within the procedures of recognized and
established due process. Procedures are defined and described in the Rules and Regulations, Board of
Regents, The University of Texas System, Part 1, Chapter VI, Section 3, and in Title V, Rules on Student
Services and Activities of the university’s Handbook of Operating Procedures. Copies of these rules and
regulations are available to students in the Office of the Dean of Students, where staff members are
available to assist students in interpreting the rules and regulations (SU 1.602, 972/883-6391).
A student at the university neither loses the rights nor escapes the responsibilities of citizenship. He or
she is expected to obey federal, state, and local laws as well as the Regents’ Rules, university regulations,
and administrative rules. Students are subject to discipline for violating the standards of conduct whether
such conduct takes place on or off campus, or whether civil or criminal penalties are also imposed for
such conduct.
ACADEMIC INTEGRITY
The faculty expects from its students a high level of responsibility and academic honesty. Because the
value of an academic degree depends upon the absolute integrity of the work done by the student for that
degree, it is imperative that a student demonstrate a high standard of individual honor in his or her
scholastic work.
Scholastic dishonesty includes, but is not limited to, statements, acts or omissions related to applications
for enrollment or the award of a degree, and/or the submission as one’s own work or material that is not
one’s own. As a general rule, scholastic dishonesty involves one of the following acts: cheating,
plagiarism, collusion and/or falsifying academic records. Students suspected of academic dishonesty are
subject to disciplinary proceedings.
Plagiarism, especially from the web, from portions of papers for other classes, and from any other source
is unacceptable and will be dealt with under the university’s policy on plagiarism (see general catalog for
details). This course will use the resources of turnitin.com, which searches the web for possible
plagiarism and is over 90% effective.
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EMAIL USE
The University of Texas at Dallas recognizes the value and efficiency of communication between
faculty/staff and students through electronic mail. At the same time, email raises some issues concerning
security and the identity of each individual in an email exchange. The university encourages all official
student email correspondence be sent only to a student’s U.T. Dallas email address and that faculty and
staff consider email from students official only if it originates from a UTD student account. This allows
the university to maintain a high degree of confidence in the identity of all individual corresponding and
the security of the transmitted information. UTD furnishes each student with a free email account that is
to be used in all communication with university personnel. The Department of Information Resources at
U.T. Dallas provides a method for students to have their U.T. Dallas mail forwarded to other accounts.
The administration of this institution has set deadlines for withdrawal of any college-level courses. These
dates and times are published in that semester's course catalog. Administration procedures must be
followed. It is the student's responsibility to handle withdrawal requirements from any class. In other
words, I cannot drop or withdraw any student. You must do the proper paperwork to ensure that you will
not receive a final grade of "F" in a course if you choose not to attend the class once you are enrolled.
Procedures for student grievances are found in Title V, Rules on Student Services and Activities, of the
university’s Handbook of Operating Procedures. In attempting to resolve any student grievance regarding
grades, evaluations, or other fulfillments of academic responsibility, it is the obligation of the student first
to make a serious effort to resolve the matter with the instructor, supervisor, administrator, or committee
with whom the grievance originates (hereafter called “the respondent”). Individual faculty members
retain primary responsibility for assigning grades and evaluations. If the matter cannot be resolved at that
level, the grievance must be submitted in writing to the respondent with a copy of the respondent’s
School Dean. If the matter is not resolved by the written response provided by the respondent, the student
may submit a written appeal to the School Dean. If the grievance is not resolved by the School Dean’s
decision, the student may make a written appeal to the Dean of Graduate or Undergraduate Education,
and the deal will appoint and convene an Academic Appeals Panel. The decision of the Academic
Appeals Panel is final. The results of the academic appeals process will be distributed to all involved
parties.
Copies of these rules and regulations are available to students in the Office of the Dean of Students,
where staff members are available to assist students in interpreting the rules and regulations.
As per university policy, incomplete grades will be granted only for work unavoidably missed at the
semester’s end and only if 70% of the course work has been completed. An incomplete grade must be
resolved within eight (8) weeks from the first day of the subsequent long semester. If the required work
to complete the course and to remove the incomplete grade is not submitted by the specified deadline, the
incomplete grade is changed automatically to a grade of F.
DISABILITY SERVICES
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The goal of Disability Services is to provide students with disabilities educational opportunities equal to
those of their non-disabled peers. Disability Services is located in room 1.610 in the Student Union.
Office hours are Monday and Thursday, 8:30 a.m. to 6:30 p.m.; Tuesday and Wednesday, 8:30 a.m. to
7:30 p.m.; and Friday, 8:30 a.m. to 5:30 p.m.
Essentially, the law requires that colleges and universities make those reasonable adjustments necessary
to eliminate discrimination on the basis of disability. For example, it may be necessary to remove
classroom prohibitions against tape recorders or animals (in the case of dog guides) for students who are
blind. Occasionally an assignment requirement may be substituted (for example, a research paper versus
an oral presentation for a student who is hearing impaired). Classes enrolled students with mobility
impairments may have to be rescheduled in accessible facilities. The college or university may need to
provide special services such as registration, note-taking, or mobility assistance.
It is the student’s responsibility to notify his or her professors of the need for such an accommodation.
Disability Services provides students with letters to present to faculty members to verify that the student
has a disability and needs accommodations. Individuals requiring special accommodation should contact
the professor after class or during office hours.
The University of Texas at Dallas will excuse a student from class or other required activit ies for the
travel to and observance of a religious holy day for a religion whose places of worship are exempt from
property tax under Section 11.20, Tax Code, Texas Code Annotated.
The student is encouraged to notify the instructor or activity sponsor as soon as possible regarding the
absence, preferably in advance of the assignment. The student, so excused, will be allowed to take the
exam or complete the assignment within a reasonable time after the absence: a period equal to the length
of the absence, up to a maximum of one week. A student who notifies the instructor and completes any
missed exam or assignment may not be penalized for the absence. A student who fails to complete the
exam or assignment within the prescribed period may receive a failing grade for that exam or assignment.
If a student or an instructor disagrees about the nature of the absence [i.e., for the purpose of observing a
religious holy day] or if there is similar disagreement about whether the student has been given a
reasonable time to complete any missed assignments or examinations, either the student or the instructor
may request a ruling from the chief executive officer of the institution, or his or her designee. The chief
executive officer or designee must take into account the legislative intent of TEC 51.911(b), and the
student and instructor will abide by the decision of the chief executive officer or designee.
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