Future of Light

PSFK presents
sponsored by Philips Lighting
The Future Of
presents the Future Of Light
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sponsored by
Introduction
Lights importance in daily life cannot be overstated.
In the following pages, PSFK has summarized 12
As a tool it has the ability to do everything from
trends that offer a framework for understanding
creating the perfect ambience in an interior space
light at the intersection of technology, community
to telling engaging stories that draw audiences in.
and sustainability. To help understand their larger
It can promote feelings of well-being, build vibrant
significance these trends have been grouped into
communities or set the stage for a grand reveal, yet
four themes: Luminous Relationships, Illuminated
it is often only noticed in its absence. However, as
Expression, Enlightened Communication, and Light
advanced technologies improve lighting efficiencies,
For Life, which point to the novel ways lighting can
cost, accessibility and control, this perception is
be used to create experiences, tell stories, convey
changing.
information and promote wellness.
With these new tools, designers, artists and
PSFK has described each of these trends and
manufacturers are exploring the powerful ways
identified best-in-class examples that illustrate
lighting can be deployed to alter the way people
how these innovations are manifesting within the
view
immersive
marketplace. In addition, each trend is further
experiences and respond on-demand to influence
supported by expert quotes and relevant data.
alertness and mood. With a focus on how light can
PSFK hopes that the trends in this report will help
support livelihood, improve safety and bring people
readers as they look to develop compelling lighting
together, these same creators are designing new
experiences for their marketing, retail, hospitality,
solutions that are customizable, sustainable and
healthcare and entertainment clients.
their
surroundings,
create
scalable. Within the context of urban environments,

these innovative uses of light are influencing
everything from the ebb and flow of city life to the
visual exchange of information and identity.
Version 1.1
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The Future Of Light report was

funded with the kind sponsorship
of Philips Lighting sponsored by
Process
The Future Of Light is an independent report created by the analysts at PSFK Labsa division of the
company that produces the daily ideas publication PSFK.com. PSFK Labs is a think-tank that offers
robust inspiration at the intersection of creativity and innovation. The researchers who worked on
this report have also been part of PSFK Labs teams working with the leading brands including Apple, BMW,
InterContinental Hotels and Target.
For the Future Of Light, PSFK Labs employed a systematic methodology in the social sciences that
takes a bottom-up, data-driven approach to generating assertions about larger ideas, trends and
movements based on research collected around a directional brief. To support the research, we
spoke to a number of global experts to help us explore and understand the trends and themes.
Research
Brief
Mood & Ambiance

Using color, intensity, movement and design to create atmospheres
and environments that convey specific feelings to an audience.
Branding & Storytelling

Developing entertaining experiences that help immerse
audiences inside a compelling narrative.
Utility & Information

Overlaying information onto the physical environment to
improve the overall experience and navigation of a space.
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Key
Takeaways
State of Impermanence
Positive Impact
Through the use of color, brightness, shadow and
Whether impacting health and wellness or creating
line, light has the ability to alter spaces in exciting
economic opportunity, light can enable positive
ways, all without leaving a permanent mark. This
outcomes for individuals and entire communities. At
level of flexibility offers solutions for designers as
its core, light makes it possible to achieve a degree
they temporarily re-imagine interior environments
of balance and prosperity as innovators leverage
and entire city landscapes, mapping everything from
advances in technology for embedding the healing
directional cues to other hyper-relevant information
qualities of light into the backdrop of our everyday
where and when it is needed.
experience.
Rebuild + Resurrect
Halo Effect
Light has the power to reinvigorate parts of a
As a communication medium light signals openness
neighborhood or city by calling attention to
and a willingness to connect, helping bridge the gap
forgotten, vacant or underutilized buildings and
between two parties and establish a jumping off
environments. By bringing these areas out of the
point for communal experiences. Whether in a face-
darkness, people are drawn back in, promoting
to-face context or over great distances, light brings
feelings of safety and community and creating new
people together, inviting them to share meaningful
opportunities to imbue new meaning into cityscapes.
conversation, information and stories.
Intuitive Creativity
With greater connectivity, programmability and
accessibility, modern lighting solutions art now
integral aspects of any creatives toolkit. Either
on its own or when paired with different forms of
media, music or movement, light can be used to
build compelling stories and immersive experiences
for audiences of any size.
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Table Of Contents
INTRODUCTION ........................................................................................................................................................................................................................................A
PROCESS ......................................................................................................................................................................................................................................................B
RESEARCH BRIEF .....................................................................................................................................................................................................................................B
KEY TAKEAWAYS ......................................................................................................................................................................................................................................C
TABLE OF CONTENTS ............................................................................................................................................................................................................................D
FUTURE OF LIGHT.....................................................................................................................................................................................................................................1
EXECUTIVE SUMMARY............................................................................................................................................................................................................................2
LUMINOUS RELATIONSHIPS.................................................................................................................................................................................................................3
RESPONSIVE ENVIRONMENTS............................................................................................................................................................................................................4
WELCOMING LIGHT..................................................................................................................................................................................................................................15
REMOTELY CONNECTED........................................................................................................................................................................................................................26
ILLUMINATED EXPRESSION..................................................................................................................................................................................................................37
CITY BRANDING.........................................................................................................................................................................................................................................38
SOUND SYNCING.......................................................................................................................................................................................................................................49
LIGHT PAINTING.........................................................................................................................................................................................................................................60
ENLIGHTENED COMMUNICATION......................................................................................................................................................................................................71
BOUND BY LIGHT.......................................................................................................................................................................................................................................72
SPEED OF LIGHT........................................................................................................................................................................................................................................83
GUIDING LIGHT...........................................................................................................................................................................................................................................94
LIGHT FOR LIFE..........................................................................................................................................................................................................................................105
LIGHT THERAPY.........................................................................................................................................................................................................................................106
MOOD LIGHTING........................................................................................................................................................................................................................................117
SUSTAINING LIGHT....................................................................................................................................................................................................................................128
PHILIPS LIGHTING THE FUTURE.........................................................................................................................................................................................................139
APPENDIX.....................................................................................................................................................................................................................................................149
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sponsored by
The Future of
Light
Future Of Light
Illuminated
Expression
Luminous
Relationships
Enlightened
Communication
Light
For Life
Executive Summary
LUMINOUS
RELATIONSHIPS
ILLUMINATED
EXPRESSION
ENLIGHTENED
COMMUNICATION
LIGHT
FOR LIFE
1. Responsive
Environments
2. Welcoming Light
3. Remotely Connected
4. City Branding
5. Sound Syncing
6. Light Painting
7. Bound By Light
8. Speed of Light
9. Guiding Light
10. Light Therapy

11. Mood Lighting
12. Sustaining Light
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sponsored by
The Future of
Light
Lighting designs that trigger positive
emotional responses, changing a persons
relationship with their friends and family,
their surroundings and even the products
that occupy their lives.
Luminous
Relationships
Lights a joy. People respond to light. It makes places

lively and engaging.
Barry Richards
Principal and Studio Leader. Rockwell Group
Responsive
presents the
Future Of Light
Environments
Welcoming
Light
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Remotely
sponsored by
Connected
The Future of
Light
Luminous Relationships
Responsive
Environments
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Designers are leveraging advanced

sensors to develop connected products
and environments that respond to a
persons proximity or touch with novel
lighting experiences. These technologyenabled solutions help create an intuitive,
and highly personalized link between
people and world around them.
sponsored by
Responsive Enviornments > Luminous Relationships
Desk Lamp Responds To Mood Of

Its Owner And Environment
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sponsored by
Clyde
Clyde is an expressive LED desk lamp that can

be programmed with personality modules
to react to the user and its environment
in unique ways. Using Arduino, an opensource electronics software, the lamp can be
taught to respond with different colors and
intensities of light based on when certain
conditions occur. For example, when Clyde
is in afraid of the dark mode, it can light up
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depending on how dark a room is. In touchy

feely mode, Clyde cycles through different
light colors when users touch its flexible legs.
The project was created by Canadian design
company Fabule and successfully backed
through crowdfunding site Kickstarter.
kck.st/14MPLSu
sponsored by
LED Tracks Commuters Moving

Through A Tunnel
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sponsored by
Walk The Light
Walk The Light is an interactive lighting

design project that consists of a long tunnel
of light with a band of white light that
actively follows visitors, forming a bright
line tracking their journey upon entrance
at Londons Victoria & Albert Museum.
Developed by interactive design company
Cinimod Studio, the installation activates as
a person passes through the tunnel, while
the white light jumps to the next arrival.
On either side of the white band, washes
of color are pushed and pulled along
the tunnel creating an ambient lighting
effect that represents the overall ebb and
flow of the days visitors. Throughout the
day these colors shift in hue and saturation
as they respond to the prevailing flow of
the crowds. Using a combination of
technologies, including thermal camera
tracking and Philips LED lighting mounted
on a moving monorail, Walk The Light
demonstrates a sophisticated and playful
use of light to transform the experience
of arriving at the museum.
bit.ly/UhtXpI
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Installation Trees Lean And Sway

Towards Visitors As They Approach
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sponsored by
INAHO
INAHO is an array of freestanding LED bulbs

shaped like golden ears of rice, which glows
and gently leans towards people as they
approach. INAHO, which means ear of rice
in Japanese, is composed of LEDs encased
in golden tubes fixed to the end of threemillimeter-wide carbon fibre columns that
imitate rice stems. Tiny perforations in the
tubes distribute the light into a smattering
of blurry dots reminiscent of a rice paddy
field, while movement sensors within the
base of each stem direct the golden tips in
the direction of passing people. Installation
creators Hideki Yoshimoto and Yoshinaka
Ono of Tangent: studio wanted to create
the impression of golden ears of rice slowly
swaying in the wind.
bit.ly/1d27Div
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Centralized Lighting Center Enables

Intelligent Control On A Citywide Scale
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sponsored by
CityTouch
Technology
The city of Rotterdam has installed a

centralized lighting management system
that enables the effective and efficient
deployment of light throughout its city.
Incorporating CityTouch technology from
Philips, Rotterdam is able to track the
consumption and output of their city-wide
lighting system and can fine-tune lighting
levels to meet local needs, providing light
precisely when, where and in the right
amount needed. Each bright spot can be
controlled by radio frequency and can react
with the push of a button if there is sudden
calamity where more light is needed. When
combined with LED lighting, City Touch can
achieve up to 70% savings in energy, and is
being effectively deployed in a number of
other European cities.
bit.ly/13KvcTk
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sponsored by
About
Immersive installations are reacting to a persons proximity

and touch to create novel ways to experience light. These
solutions leverage rapid advances in sensor technology to
help create an intuitive, and highly personalized link between
people and their surroundings.
Opportunities
Lighting can be programmed to respond to conditions like

user stress, changing color to induce calming effects or
simply to indicate that its time to take a break.
Lighting reacts to people using stairways, alleys, and
other cautionary zones like construction sites during the
nighttime hours.
Museum lighting can add dramatic effects to artwork
and exhibitions by reacting to visitors as they approach,
making the displays come to life.
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sponsored by
Expert View
I think a lot of cities will want to start with sensor based solutions,
because they save a lot of energy. There are the opportunities to
save and just to be smarter about your illumination of your city,
and to preserve darkness, which I think also is an important aspect
of dealing in a respectful way with the environment. It makes the
city a better place.
Rogier van der Heide
Vice President and Chief Design
Officer. Philips Lighting
Its better to think about light installations that genuinely do
something personalized, something that is unique to that person,
that nobody else gets, even when they make the same movements/
touches.
Usman Haque
Director. Haque Design + Research
Using light to respond over time to peoples presence, to their
activities, to their preferences and desires is something that was
not really possible previously, certainly not on any large scale.
Susanne Seitinger
City Innovations Manager. Philips Color Kinetics
Its interesting how light changes depending on where you are
and you can then have almost a conversation, specifically trying to
engage the public or send a message to consumers.
Ben Wilson
Co-Founder. Wilson Brothers Design Co.
Systems that can be more individually responsive could blend

both the natural and electric light and offer the most interesting
aspect of sustainable lighting.
Teal Brogden
Senior Principal
Horton Lees Brogden Lighting Design
If you make something thats interactive or reactive, you

encourage people to walk up and spend time there.
Brett Renfer
Senior Technologist. Rockwell Group
I think in social events its very interesting to use interactive light.

Recognition of presence or of specific presence of people, breaks
social barriers, rather than confirming them.
Intelligent lighting provides the right amount of light precisely

where it is needed and when it is needed. This enables municipal
authorities to save energy and maintenance costs and to reduce
obtrusive light, while making urban spaces safer and more
attractive, thus strengthening city branding.
Winka Dubbledam
Principal. Archi-Tectonics
Eric Rondolat
CEO. Philips Lighting
The important thing to do with urban spaces is to energize them,

which sometimes requires other program elements. Encouraging
people to pass through a space is one thing, but encouraging
people to stay and interact with it sometimes is a different lighting
assignment.
There are hundreds of interesting natural phenomena that would

be quite fun to reproduce with light. Because in the end its about
creating richness and texture in our environment where there is a
lot of artificiality that doesnt have to be as artificial as it is.
Ed Bakos
Managing Director. Champalimaud
Jason Bruges
Architect. Jason Bruges Studio.
If we can think about light as a natural element and then use that
to connect people, that would make the emotional response, that
makes it authentic and real and helpful for people.
Barry Richards
Principal and Studio Leader
Rockwell Group
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sponsored by
The Future of
Light
Derelict and forgotten urban spaces are being

reinvigorated through the deployment of
creative lighting displays that promote safety
and community. By harnessing the potential
of light to create alluring environments, these
installations challenge long-held assumptions
around spaces fallen into disuse, carving out
new possibilities around congregation, play,
and safe passage.
Welcoming
Light
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sponsored by
Welcoming Light > Luminous Relationships
London Pedestrian Walkway Illuminates

Overhead To Promote Safety
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sponsored by
Clink Street
Tunel Project
The Clink Street tunnel project in London

maps a dynamic lighting display onto the
overhead space of a once used thoroughfare
to improve safety and revitalize the area,
while preserving the historical value of the
arch. Created by the London-based lighting
design firm Halo Lighting, the sophisticated
display incorporates Philips Color Kinetics
iColor Flex MX and flexible strands of
full-color LED nodes capable of producing
two and three-dimensional patterns and
video onto the archway of the tunnels.
The lights are additionally programmed to
correspond with the highs and lows of the
pedestrian flow in the tunnel. The program
was launched to reinvigorate the six mile
(10 km) stretch of Victorian viaducts south
of the Thames River in Central London by
making it more appealing to the public.
bit.ly/14lJjQ2
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sponsored by
Derelict Gas Stations Transformed

Into Communal Art Installations
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sponsored by
LED Cloud
Project
The LED Cloud project uses luminescent

lights to draw viewers into two derelict gas
stations from the 1980s, converting them
into welcoming public art installations.
Created by French architect Sophie Valla,
the two petrol stations use LED panels and
spotlights to achieve an artificial sky effect.
In addition to attracting visitors through the
use of light, Sophies installation features
concrete furniture that encourages people
to visit and interact with one another. Her
project intends to serve as an attraction
for many people who are looking for
low-cost leisure activities within the current
economic climate.
sophievalla.nl
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sponsored by
Lighting Scheme Raises Awareness

About Neighborhood Nightlife
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sponsored by
Toffee Factory
A Toffee Factory in the UK turned its chimney into a giant glow stick to raise
awareness of The Late Shows a series of late night cultural events in the cities of
Newcastle and Gateshead. The lighting was designed by Stainton Lighting Design
Services and Philips LED products were selected to provide the colour changing
effects for the chimney and four arches on the site. The solution incorporates Philips
ColorGraze PowerCore lighting technology which are fitted with red, green and blue
LEDs with 30x60 degree beam angles to provide a wide choice of colors with a high
level of saturation.
bit.ly/15bnGAd
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sponsored by
Recreational Space In France Glows

For Nocturnal Use
< 22 >
sponsored by
Glow In
The Dark
Skatepark
A bowl-style skatepark in France uses special

glow-in-the-dark materials to stay open 24 hours
a day. Created by Korean artist Koo Jeong-a,
the park utilizes phosphorescent concrete that
is charged by exposure to the sun and features
more than 2,000 square feet of surface area
spread over several bowls and three tunnels,
which creatively re-imagines the way public
spaces are lit. The project was created over the
course of four years through a collaboration
between Koo Jeong-a, LEscaut Architectures and
Belgium skate collectives Brusk and Barricade.
bit.ly/11PKyns
< 23 >
sponsored by
About
Derelict and forgotten urban spaces are being reinvigorated

through the deployment of creative lighting displays that promote
safety and community. By harnessing the potential of light to
create alluring environments, these installations challenge long
held assumptions around spaces fallen into disuse, carving out
new possibilities around congregation, play, and safe passage.
Opportunities
Reinvigorate areas of the city that have fallen into disuse by adding
lighting that encourages public congregation and passage.
Use phosphorescent paint to create illuminated pathways at night
for runners and cyclists in parks, encouraging safe passage.
Weave cities together through the use of color schemes
demarcating neighborhoods, parks and passageways, promoting
safety and identity.
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sponsored by
Expert View
Illumination is more than traffic safety and down to earth
functionality. It has really become something that is important in
your life because of what it adds to the city.
If an area is lit properly, especially if its a pedestrian area, where
theres a high emphasis on vertical illumination lighting for people
and things, then its automatically welcoming.
Functional street lighting provides a base level of visual comfort

for people to be able to find their way. The excitement comes
from the ability to control that lighting in a more fine grained way,
whether its just changing color temperatures or changing color
or integrating light differently with architecture or with urban
furniture or with any infrastructure.
Susanne Seitinger
City Innovations Manager
Philips Color Kinetics
Richard Bracebridge
Lighting Designer. Light Works
Lighting attracts people to a city. It makes it safer, you can take

something and amplify it. The right light and the right intensity in
the right areas can really create the desired mood and effect.
The public are quite aware that light quantity is not the only
predictor for the sense of safety, and that the quality of light is
Ben Wilson
CoFounder
Wilson Brothers Design Co.
something that people are quite interested in too.

Teal Brogden
Senior Principal
I think light as a safety effect is really important. I think if its

done thoughtfully and done with a level of respect for people
and artistic input in an interesting way, or playing with graffiti or
something like that, I think it would be enhanced...rather than just
putting a big blast of light on a bad neighborhood.
Any urban lighting system needs to consider the specific needs of

its community. It shouldnt be imposed on them, but rather include
them. An open platform could be rescripted and reprogrammed
by locals to achieve their own goals, a sort of urban participatory
operating system.
Winka Dubbledam
Principal. ArchiTectonics
It is amazing how sometimes derelict spaces are only missing

one or two things that are important to energize them. Certainly
a sense of personal safety is one those things that is linked to
making successful spaces.
Ed Bakos
Lights a joy. People respond to light. I think that kind of joyful
spirit does connect to a lot of people. It makes places lively and
engaging.
Barry Richards
Rockwell Group
By painting the city with light, [cities] have brought people out
of their homes to create communities that otherwise would not
have existed.
Harry Verhaar
Senior Director. Energy and
Climate Change. Philips
Usman Haque
< 25 >
sponsored by
The Future of
Light
Synced lighting experiences are helping

to bring to life the shared connections
between people. With their capacity to
bridge remote experiences or react to
proximity, these lighting displays are being
creatively deployed to evoke an emotional
response between participants.
Remotely
Connected
< 26 >
sponsored by
Remotely Connected > Luminous Relationships
Handmade Jewelry Lights Up

When Fianc Is Nearby
< 27 >
sponsored by
LED
Engagement
Ring
Engineer Ben Kokes has created an LED

engagement ring that glows when a wearers
fianc is close. Kokes built the ring himself
and incorporated an LED and copper coil
assembly inside, which illuminates the ring
from inside when it gets within the proximity
of an induced alternating magnetic field, a
device he refers to as the transmitter, which
can be worn as an armband. According to
Kokes, the original plan was to present the
ring to his fianc and then go to a professional
jeweler to get something more permanent,
but his fiancee insisted on changing the
design of the ring to make it more permanent.
bit.ly/162s8Z4
< 28 >
sponsored by
Connected Beer Bottles Sync With

One Another To Create Interactive Show
< 29 >
sponsored by
Heineken
Ignite
The Heineken Ignite project uses LEDs

and wireless sensors to convert seemingly
ordinary beer bottles into an interactive
lighting display. Each smart bottle lights
up thanks to a 3D-printed housing that
attaches to the bottom and conceals the
electronic components. While clinking two
of the bottles together for a toast, the LEDs
light up simultaneously, while taking a drink
makes them flicker rapidly. The lights can also
be controlled remotely to have them match
up with a musical beat, turning a party into
a synchronized light show. Setting a bottle
down for a moment will also trigger a sleep
mode, where it slowly dims until its picked
up again. Heineken developed the Ignite
project as part of an experiment to enhance
the social interaction of beer drinking using
modern technology.
heinekenignite.tumblr.com
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sponsored by
Wi-Fi Enabled Goal Lamp Responds

Every Time Hockey Team Scores
< 31 >
sponsored by
Budweiser
Red Light
The Budweiser Red Light is a Wi-Fi enabled

light siren that fans install in their homes to
be alerted every time their favorite hockey
team scores a goal. Created by Budweiser
Canada, the concept is modeled after the
light that is used to signal goals at live hockey
games, and can be ordered online and then
installed in any location with Wi-Fi access.
The light can additionally be configured by
fans using an iPhone or Android app to let it
know which team they support. During the
game, the light syncs with the live scoring
provided through the internet connection
and flashes its light and sounds its horn,
bringing the live experience of a game into
any environment.
bit.ly/VxXWe7
< 32 >
sponsored by
Social Networking Lamp

Communicates With Loved Ones
< 33 >
sponsored by
Good Night
Lamp
The Good Night Lamp concept features

a series of internet-connected lamps that
subtly connect owners to family and friends
around the world with the flick of a switch,
acting like an ambient social network.
Whenever a user turns the main Big lamp
on or off, it triggers the same response on
any linked Little lamps, regardless of their
location. The idea is for a person to keep
the big lamp for themselves and send the
smaller ones to loved ones theyd like to stay
connected with, automatically signaling to
them when a person is home, going to bed,
or leaving the office. This system also acts
as a handy tool for people living in separate
time zones, helping plan appropriate times
to call or Skype.
goodnightlamp.com
< 34 >
sponsored by
About
Opportunities
Synced lighting experiences are helping to bring to life the

shared connections between people. With their capacity to
bridge remote experiences or react to proximity, these lighting
displays are being creatively deployed to evoke an emotional
response between participants.
Lighting solution could dim or intensify to indicate when child

or pet moves outside of a set radius, helping parents/owners
ensure greater safety.
Hospital/home lighting solution could react to patient status and
connect with lighting at family home.
Synced bracelets at networking events could light up to indicate
shared interests between attendees.
< 35 >
sponsored by
Expert View
I think the idea of light being used as a telepresence object is really interesting. Because whenever you have something blinking that
has a less regular pattern, it starts to already have a more human appeal. With light and color you really could start to tell an amazing
story...If youre holding something in your hand thats illuminated and if youre in a space with a bunch of other people who have
a similar object, once two peoples colors start to match you form this really obvious relationship.
Brett Renfer
The interactive part of light can set up relationships between you, the infrastructure, the space and possibly other people.
Susanne Seitinger
I think the idea that you can do something with light, which is interactive, or to communicate the presence of someone close who
can help you, is hugely important.
Winka Dubbledam
This could be useful for parents with children away at college wanting to keep a subtle connection, or with team members in
different countries who need to indicate to each other when they are ready for a video conference, or for people with aging parents
wanting to know that their folks have gone to bed or woken up without needing to phone to find out.
Usman Haque
< 36 >
sponsored by
The Future of
Light
Illuminated
Expression
Scalable lighting technologies are making

it possible for individuals, brands and entire
cities to visually express their identity and
imagination and communicate their vision to
the wider community.
Light on an urban level is really powerful because it brings
attention to what actually is a dark shadow. The best cities have
really worked with light to exemplify or stress certain things they
want to emphasize.
Winka Dubbledam
City Branding
Sound Syncing
< 37 >
Light Painting
sponsored by
The Future of
Light
City Branding > Illuminated Expression
Designers are breathing new life into

buildings and urban infrastructure through
the construction of dynamic lighting
displays that can add iconic elements to
their home cities. By creating scalable,
visual displays, these initiatives offer artists
and designers a blank canvas for their
creative reinterpretation and reinvention
of otherwise familiar cityscapes.
City
Branding
< 38 >
sponsored by
Dynamic System Changes

Empire State Building Colors In Real-Time
< 39 >
sponsored by
Empire State
Building
The Empire State Building has installed a

dynamic lighting system that can change
the mast colors in real-time to match the
requirements of different events, occasions,
and use cases. The technology from Philips
Color Kinetics features a new computerized
system that will enable customized light
capabilities from a palette of over 16 million
colors including pastels in a variety of
combinations. The LED lights will replace
the current palette of 10 colors, which also
requires a team several hours to change the
buildings nearly 400 fixtures. In addition
to greater control and management of the
lighting array, the new system will allow
Empire State Building operators to better
highlight its architectural details.
colorkinetics.com/esb/
< 40 >
sponsored by
Iconic San Francisco Bridge

Pulses With Lights
< 41 >
sponsored by
Bay Lights
Project
The Bay Lights Project is a large scale light

installation using white diode-like pixels
to create scenes of mesmerizing fluidity
on San Franciscos Bay Bridge. Created
by light artist Leo Villareal using Philips
Color Kinetics technology, the 25,000 lightemitting diodes will create patterns and
forms that continuously morph and move
along the bridges span or slide up and
down its supports. The largely donationdriven project was billed as the worlds
largest LED light sculpture; 1.8 miles wide
and 500 feet high.
thebaylights.org
< 42 >
sponsored by
Qatar Crystal Ball To Light Up For

2022 FIFA World Cup
< 43 >
sponsored by
Crystal Ball
2022
World Cup
Qatar has announced plans to construct an

enormous, light up crystal ball as landmark
feature for the 2022 FIFA World Cup. Created
by architects Vedran Pedii and Erick
Velasco Farerra, the crystal ball building will
host a sports museum and a shopping centre,
and is designed to transform into a glowing
orb as soon as the sun goes down. During the
day, its crystallized exterior will reflect the
< 44 >
rise of the sun, filtering ample daylight into

the interior space. The orb body rests on the
vertical axis, and spins gradually in a spiral
path, transforming both interior and exterior
environments with the change of light.
avp.hr
hr.sangrad.hr
sponsored by
Bridge Uses LEDs and Fire

To Create Public Spectacle
< 45 >
sponsored by
Dragon Bridge
The Vietnamese city of Da Nang has constructed a new bridge

in the shape of a giant dragon which is lit up using LEDs and
produces huge balls of fire and water. Created by American firm
Louis Berger Group, at night, the body of the dragon is lit by
more than 2,500 Philips LED lights, and on special occasions, its
dragon head releases giant plumes of fire or jets of water. The
bridges 1,864-foot-long continuous steel arch doubles as the
body of the dragon, with the tail at one entrance to the bridge
and the head at the other. The bridge was built in celebration
of the 38th anniversary of the countrys liberation during the
Vietnam War, and connects Da Nang International Airport with
the citys most popular beaches and the downtown area.
bit.ly/172fSDN
< 46 >
sponsored by
About
Opportunities
Designers are breathing new life into buildings and urban

infrastructure through the construction of dynamic lighting
displays that add iconic elements to their home cities. By
creating scalable, visual displays, these initiatives offer artists
and designers a blank canvas for their creative reinterpretation
and reinvention of otherwise familiar cityscapes.
City-wide lighting schemes on key buildings and infrastructure

can be changed on demand to reflect various city events like
marathons, for example.
Supplement
traditional
street
signage
with
alternative light signage for wayfinding and transportation while
offering an opportunity for branding a city.
Create open access spaces/billboards in cities where local artists
and designers can showcase their light projects, helping to
highlight local culture.
< 47 >
sponsored by
Expert View
The exciting part of LED is its controllability, the fact that you
can create scenarios, that you can script the light in a city. You
can make it brighter when its needed or dimmer. Then you can
orchestrate the whole central square for a celebration.
Cities are understanding that light is part of their branding and
their expression, and that the nighttime vibrancy of the city is
something that is really meaningful to all their constituents.
Teal Brogden
Senior Principal
Used carefully, with a very specific palette of color, light can
communicate a very specific message about identity and presence
of a building. A city that can re-imagine how lighting is used could
use it very effectively for rebranding.
Usman Haque
Light on an urban level is really powerful because it brings
attention to what actually is a dark shadow. The best cities have
really worked with light to exemplify or stress certain things they
want to emphasize.
Winka Dubbledam
Light can be meaningful and engaging in a very visceral and

emotional way. Its a whole new language, I think that didnt
necessarily exist before.
Its possible for almost anyone to engage with [the Bay Bridge
lights project]. It is a remarkable moment for public art. I see this
as a template for other projects.
Susanne Seitinger
Leo Villareal
Artist. Leo Villareal Studios
As cities are looking at the ways that their skylines and their
different areas look at night. Theyre looking to lighting to
transform and shift people around. Its a great way for cities to
transform themselves and talk about themselves, and be seen from
this huge scale, like Were active, were on, and were excited about
whats happening.
Brett Renfer
As the global population increases, creating an identity that will

attract business and tourism and bring communities together is
another growing challenge for cities. Sustainable energy efficient
lighting helps cities express their unique identities and truly shine
on the global map, making them safe, cost-effective, connected
and beautiful.
Harry Verhaar
Senior Director
Energy and Climate Change. Philips
In terms of City branding and reinvigorating cities with lighting, I

think the big opportunity right now is projection mapping. Usually
that becomes a theatrical event, a special occasion, but I think the
opportunity now is to really see the whole city as a blank canvas.
Barry Richards
Rockwell Group
Its estimated that up to 50 million people will see the Bay Bridge
lights project while it is live for the next two years.
CNN.com
March 2013
< 48 >
sponsored by
The Future of
Light
Sound Syncing > Illuminated Expression
Lighting installations that respond to sound

are converting external inputs into vibrant
lighting displays that allow people to
experience the noises around them in new
ways. By capturing the physical qualities of
sound as engaging visual installations, these
displays highlight local aspects of a place, tell
compelling stories and bring people together
around shared, interactive experiences.
Sound
Syncing
< 49 >
sponsored by
Interactive Sculpture Responds

And Reacts To Sound
< 50 >
sponsored by
Fiet
Fiet is an interactive sculpture that visualizes

the emotional impact of movement. Created
by design studio Toer, the object is built out
of hundreds of cones which exaggerate
the motion of the surface. Based on the
programmed effect of sounds surrounding
the object, the points of the cones move
closer to each other or expand. For
example, the sculpture will tense up when
there is a sudden noise, but when its quiet
and peaceful it will react in a more fluid,
comfortable looking manner. The result is an
installation that resembles a living organism,
responding and reacting in line with the
ambient noises of its surroundings.
studiotoer.com/fiet
< 51 >
sponsored by
Bulb Syncs With Music

To Create Disco Parties Indoors
< 52 >
sponsored by
Ambify
Ambify is a mobile application that syncs with

the Hue bulb from Philips to react music being
played and create dynamic in-room visuals
in nearly infinite color combinations. The
app employs an algorithm that analyzes and
visualizes the music that is playing, thereby
causing the color, brightness and intensity
of the Hue bulbs to change. The app builds
on the Hue bulbs existing web capabilities
which allows users to remotely control their
lighting from a mobile application and create
up to 16 million different color combinations.
getambify.com
meethue.com/en-Us
< 53 >
sponsored by
Underpass Installation Transforms

Blaring Traffic Noise Into Animated Art
< 54 >
sponsored by
Silent Lights
Silent Lights is a soon-to-debut installation in the Red Hook

neighborhood of Brooklyn, New York that will capture the
noise pollution from a busy underpass and convert those
sounds into an artistic lighting display. At night, the LED lights
will pulsate in waves, translating the traffic noise into bursts
of color, with the intensity of each color increasing as the
sounds heighten. Created by The Artist Build Collaborative
in response to noise complaints from the neighborhood, the
project will consist of six colored rectangular gates made
from steel and aluminum that are able to capture the sound
and convert them into colored lights.
artistbuildcollaborative.com
< 55 >
sponsored by
Ceiling Light Syncs With Music

To Create Enticing Retail Environment
< 56 >
sponsored by
Snog Store
UK frozen yogurt chain Snog has incorporated

multi-coloured ribbons into the design of
its ceiling which change subtly in line with
the music that plays. Created by lighting
design studio Cinimod, the concept features
LED strips from Philips which can sync
real-time audio and video feeds to create
constantly changing effects on the stores
ceiling. The design incorporates LEDs for all
the lighting within the store, combining an

illuminated ceiling with low energy use and
a high degree of flexibility. The concept was
implemented after the store in London was
deemed too narrow and deep in shape, and
not immediately enticing enough for visitors.
cinimodstudio.com
bit.ly/16csSEp
< 57 >
sponsored by
About
Opportunities
Lighting installations that respond to sound are converting

external inputs into vibrant lighting displays that allow people
to experience the noises around them in new ways. By capturing
the physical qualities of sound as engaging visual installations,
these displays highlight local aspects of a place, tell compelling
stories and bring people together around shared, interactive
experiences.
Lighting outside of bars, and other public areas could respond
and react to indicate if noise has gone above a certain decibel
levels outside certain hours.
Interactive light map could act as hub identifying and exploring
locations with a strong sound signature indicating a large
congregation of people or popular destination.
Light source could automatically react to the tone/rhythm of
music or sounds to seamlessly build mood and atmosphere into
a public venue or space.
< 58 >
sponsored by
Expert View
Lighting has the ability to be dynamic. How do we make the content of that dynamic lighting expression meaningful?
Teal Brogden
Senior Principal
The control options that come with LED technology can have an immediate reaction to any input. With new controls were now
getting access to all sorts of ways of controlling light and thats exciting.
Richard Bracebridge
I think sound synced installations are most interesting when theres some kind of revelation or revelatory aspect to it.
Susanne Seitinger
I think reacting to ambient noise in a cityscape really gets people to think about their environment in a really different way. I think
light is a great way to connect with because its so immediate.
Brett Renfer
LEDs brought the birth of controllability [that goes further] than dimmingwhether thats color, or using an app to make the
lights react to music, or setting your iPhone clock so that you can wake to the lights coming on in your room.
Ed Crawford
Senior Vice President. Philips
< 59 >
sponsored by
The Future of
Light
Light
Painting
Light Painting > Illuminated Expression
Technologies
are
tracking
peoples
ephemeral gestures and translating
them into graphic images of light. These
installations are lowering the barrier to
engagement through intuitive interfaces
which instantly respond to user movements,
allowing anyone to playfully experiment
and create a desired outcome.
Gesture Tracking Tech Lets Kids

Draw In The Air And Onto An iPad
Crayola Light
Marker
Arts supply manufacturer Crayola has

developed a battery-operated stylus for the
iPad that allows users to draw with light just
by moving their hands in the air. Resembling
a standard Crayola marker, the Light Marker
beams light to the front-facing camera on
the iPad to detect a users gestures, allowing
artists to stand back and draw in the air.
These movements are translated into images
that then appear on the iPads screen. The
accompanying Light Marker app features
an assortment of coloring pages, puzzles,
paint splatter brushes and drawing tools to
deepen the experience for users and allow
them to share their creations with friends.
bit.ly/Z6SGDw
< 62 >
sponsored by
Performative Art Installation

Mirrors Human Movements
< 63 >
sponsored by
Future Self

Future Self is a performative light installation
that can map and replicate human
movement. As two dancers move around
the perimeter of the installation, 3D cameras
record the shapes made by their bodies and
replay them on a brass grid of over 10,000
LED lights. The image created by the lights
always resembles a single figure, no matter
how many people approach it at once. The
installation studies human movement and
< 64 >
the notion of present and future selves,

using the interaction between dance, light
and sound. Created by interactive design
group rAndom International and located
at the MADE exhibition space in Berlin, the
project was presented as part of a dance
performance coordinated by choreographer
Wayne McGregor and composer Max Richter.
bit.ly/KMdriH
sponsored by
Illuminated Surface Glows

When Sprayed With Water
< 65 >
sponsored by
Water Light
Graffiti Project
The Water Light Graffiti project is an

interactive LED installation that features a
wall of LEDs that light up when sprayed with
water. Created by Antonin Fourneau working
in collaboration with Parisian Digitalarti
Artlab, the wall is made up of thousands
of LED lights that were engineered to turn
on when anything from a wet finger, spray
bottle, brush, or water atomizer is used to
paint the surface. Artists can draw pictures,
abstract shapes and words with a result
that is glowing, ephemeral and temporary.
The art installation was set up in Poitiers,
France, were passersby were encouraged
to interact with the wall to create and share
short-term artworks.
atocorp.free.fr
< 66 >
sponsored by
Hotel Guests Use Their Bodies

To Paint With Light
< 67 >
sponsored by
To Light
You Fade
To Light You Fade is an array of interactive

OLEDs digitizing the shapes and movements
of passersby in the lobby at the W Hotel
in Tapei. The wall installation incorporates
thousands of Philips OLEDs which interact
with guests by changing shape, look and feel
in sync with its surroundings. The project
from creative studio rAndom International
unlocks the creative potential of next
generation OLED technology from Philips.
The W Taipei showcased the cutting-edge
design alongside a collection of design
installations that bring to life the hotels
concept of nature electrified.
wtaipei.com
< 68 >
sponsored by
About
Technologies are tracking peoples ephemeral gestures and

translating them into graphic images of light. These installations
are lowering the barrier to engagement through intuitive
interfaces which instantly respond to user movements, allowing
anyone to playfully experiment and create a desired outcome.
Opportunities
Employed in a therapeutic setting, light painting exercises could

be used to track patient progress, and encourage repetitive
movements.
Gesture-based installations could be used in museums or
other educational settings to promote deeper interaction and
engagement with exhibits.
Encourage playful engagement alongside education by employing
light installations that track participants and offer coaching for
movement-based activities like dancing.
< 69 >
sponsored by
Expert View
I think light painting is something amazing to think about because its at a human scale. Its this push and pull of building
around someones natural interaction.
Brett Renfer
What interests me most in light painting is the ability to draw in three dimensional space and the possibility to alter the reality
without post processing programs.
Janne Parviainen
Artist
You have to look at intention and how to make it really stand out as a expression of something, so people really pay attention.
Barry Richards
The key here is to design the lighting system so that people can both watch others interacting and also invent their own gestures
to build a sense of agency. People are offered different resolutions of participation so that they can figure out what best suits them.
Usman Haque
The idea of light as art on an urban scale is amazing...Whats really amazing about it is that people love to play with it. It creates
within a very strict and severe urban environment. To have something much more playful really helps people to feel more at home.
Winka Dubbledam
< 70 >
sponsored by
The Future of
Light
Solutions that investigate the way light can be
used as a communication tool, either visually
conveying information through color, design
and frequency or as a medium for transmitting
data over distances.
Enlightened
Communication
There is no architecture if there is no light. You can create a

space just with lighting and you can play and change the space
with lighting rather than having to change the space by rebuilding
it. I think light as a physical boundary is a much softer and more
friendly approach to boundaries in general.
Winka Dubbledam
Bound By Light
Speed Of Light
< 71 >
sponsored by
Guiding Light
The Future of
Light
Enlightened Commumication
Designers are exploring the use of light

as a substitute for physical boundaries,
helping to change the way people perceive
their surroundings. These solutions work
to demarcate new areas on demand,
creating flexible environments which can
accommodate different use cases and be
redefined according to needs.
Bound
By Light
< 72 >
sponsored by
Bound By Light > Enlightened Commumication
Roving Bus Uses Lasers To

Create Soccer Fields Anywhere
< 73 >
sponsored by
Nike Projected
Soccer Field
Bound By Light > Enlightened Communication
Sportswear company Nike paired with Spanish

digital agency Doubleyou to offer soccer
players around the world the ability to play
anywhere at night with a laser-projected soccer
field. Using a dedicated app, soccer players
could request a visit from a laser-equipped
van. The vans specialized crane would
be raised above an open area of space to
project the digital soccer field onto the
urban landscape, transforming the area
into a venue for hosting a game of soccer.
The initiative intended to provide kids and
teenagers without access to the right facilities
a dedicated space to play even at night.
doubleyou.com
bit.ly/10A9cP8
< 74 >
sponsored by
Installation Redefines Interior

Walls Using Only Light
< 75 >
sponsored by
Vanishing
Point
Vanishing Point is an art installation

exploring the idea of light architecture and
use of perspective as a way to redefine and
represent a particular space. Created by
United Visual Artists, the installation projects
laser lines from a single vanishing point
onto a dark room, creating volumes and
divisions that reshape the experience of the
physical space. The new boundaries frame
new boundaries within the room, allowing
the audience to explore. Sound is also
incorporated into the space in by sampling
the ambient noise generated by the laser.
bit.ly/100CLn2
< 76 >
sponsored by
Laser Bike Lane For Cyclists Projects

Onto Road For Added Safety
< 77 >
sponsored by
Xfire
Bike Lane
Bike safety company XFire has created a

lighting system to make bikers more visible
to traffic at night. The XFire Bike Lane is a
safety light that includes the usual flashing
red LED lights, but is also equipped with two
red lasers. The lasers project onto the road
to create an instant bike lane that is visible
over a mile away and is clear under
headlights and streetlights. The handy
gadget is weather and shock-proof and
easily attaches to any bike.
bit.ly/RYaMjd
< 78 >
sponsored by
Court Lines Adapt To Sport Being Played

< 79 >
sponsored by
ASB Glassfloor
The ASB Glassfloor is a surface made from

glass that uses hidden LEDs to switch
between different court markings at the
touch of a button. Created by the German
glass company ASB Systembau, the courts
combination of translucent glass and hidden
LED channels can be switched on and off to
create boundaries and markings for a range
of sports. In addition, the LED technology
can enhance the experience for spectators
by displaying things like score, statistics and
team colors directly on the playing surface.
The floor is designed to emulate hardwood
courts with the added advantage of flexible
lane lines and markings for multi-purpose
gymnasiums.
asbglassfloor.com
< 80 >
sponsored by
About
Opportunities
Designers are exploring the use of light as a substitute for physical

boundaries, helping to change the way people perceive their
surroundings. These solutions work to demarcate new areas on
demand, creating flexible environments which can accommodate
different use cases and be redefined according to needs.
Crosswalks and other city infrastructure could light up and

change color when pedestrians have the right of way, adding an
additional layer of safety.
Light could be used in a cautionary sense to react and curb
dangerous activities like jaywalking or pushing people back from
a subway platform.
Light has the potential to demarcate areas for street performers
and taxi stands, or indicate designated areas for certain activities
without the need for physical boundaries being constructed.
< 81 >
sponsored by
Expert View
As soon as you can affect and control light, you can create a
completely different environment that is multi-function, multiusable and more affordable. The possibilities are really quite
endless.
Ben Wilson
CoFounder
Wilson Brothers Design Co
There is no architecture if there is no light. You can create a
space just with lighting and you can play and change the space
with lighting rather than having to change the space by rebuilding
it. I think light as a physical boundary is a much softer and more
friendly approach to boundaries in general.
Winka Dubbledam
Certainly in environments where theres a desire to
create evolving experience such as a retail or hospitality
setting, I imagine that it would be of interest to folks who
are
trying
to
make
a
certain
atmosphere that changes perhaps from day to day.
Teal Brogden
Senior Principal
Use the theatrical layering of light to provide focus. Its a part of

your toolbox, a design you use all the time.
Barry Richards
Using light to separate a space changes your perception of the
space really quickly. It becomes a way to really shift the program
of the space and the flow of the space.
Brett Renfer
Through light, space can be formed without physical material like
concrete or steel. We can actually stop vision and the penetration
of vision with where light is and where it isnt.
James Turrell
Artist
Were going to be able to create a variety of control features in
terms of how we introduce points of light in space, but were also
going to be able to do it with planes and areas of light.
Michael Siminovitch
Director
California Lighting Technology Center
Lighting clearly can emphasize both the space or it can be

used to highlight an object. You have to think about how
youre going to construct the room as a threedimensional
illuminated experience, because the surfaces that youre
creating are really only meaningful if light hits them
in a certain way.
Ed Bakos
< 82 >
sponsored by
The Future of
Light
Speed Of Light > Enlightened Commumication
Innovators are exploring the speed

and rate which light can be used to
transfer and communicate information.
Whether by beaming hyper-relevant
data and information to phones in a retail
environment, or converting real-time data
streams into intuitive and engaging visual
information for public display, these lighting
solutions help inject relevant information
into a persons surroundings, providing an
added layer of context.
Speed
Of Light
< 83 >
sponsored by
Light Infographic Illustrates Nearby

Wi-Fi Signal Strength
< 84 >
sponsored by
Immaterials
Speed Of Light > Enlightened Communication
Immaterials is a measuring tool that uses light

to visualize the strength of the intangible WiFi networks around the city of Oslo, Norway.
Developed by the research group YOUrban,
the installation features 80 LEDs running its
entire length that pulsate, rising or falling
based on the strength of a selected WiFi network. Using time-lapse photography
the team was able to capture attributes of
networks and map them against the backdrop
of the physical city. Through the pulsing and
fluid movement of light, digital qualities
such as network strength, consistency and
reach are shown as material manifestations,
providing valuable information to the homes
and businesses the signal is meant to serve.
bit.ly/gtjtzd
< 85 >
sponsored by
Supermarket LEDs Send

Discounts To Shoppers Phones
< 86 >
sponsored by
Emart Sales
Navigation
Korean supermarket chain Emart is using

smartphones and LED lights to guide
shoppers around their stores and lead them
to discounts. Dubbed Emart Sale Navigation,
the supermarket is using special LED lights on
the ceiling to send information to shoppers
smartphones. Shoppers downloading the
Emart app on their Android phone are guided
around the aisles by dedicated indoor maps,
and when they pass an area where theres a
discount coupon available, a notification will
pop up on their smartphones screen.
salenavigation.co.kr
< 87 >
sponsored by
Wall Sconces Use Color Shifts

To Reveal Weather Forecasts
< 88 >
sponsored by
Wall Sconces
A NYC-based design student has developed

a LED wall unit that uses light to convey
the daily weather forecast. The wall unit is
rigged with a digitally-addressable LED
script which lights up in accordance with the
current weather forecast. For example, the
wall display will show the high temperature of
the day in a sequence of red lights, while the
percent chance of precipitation is displayed
in blue. The wall sculpture is controlled
by a small acrylic cube that contains a
gyroscope, accelerometer, XBee radio and
lithium-polymer battery. Rotating the cube
to face an icon upwards will switch the
LEDs between 6 modes which can account

for a number of weather conditions. The
project was conceived by design student
and contributor to how-to site Instructables
contributor, Adiel Fernandez.
bit.ly/TNW5qm
< 89 >
sponsored by
Laser Pointer Transfers Data And

Is Less Error Prone Than Wi-Fi
< 90 >
sponsored by
Laser Pointer
Researchers at the National Taipei University

of Technology in China have created a visible
light communication system made out of
everyday laser pointers to transfer data with
lower errors rates than Wi-Fi and Bluetooth.
To begin, the engineers wired red and green
laser pointers with 500Mbps data streams.
When pointed at photodiode receptors, the
signals are amplified and then multiplexed to
create a 1Gbps data transfer. Unlike other light
transfer methodologies, which use ordinary
LED light to transmit data, the coherence of
laser light improves accuracy. This process
transmits bits using the part of the spectrum
humans can see, which doesnt pass through

most physical barriers or interfere with
other communications systems, making
it an attractive option where radio-based
wireless transmissions would be dangerous
or prohibited for security reasons in
locations like hospitals, airplanes and
government offices.
www-en.ntut.edu.tw
< 91 >
sponsored by
About
Opportunities
Innovators are exploring the speed and rate which light can
be used to transfer and communicate information. Whether
by beaming hyperrelevant data and information to phones in
a retail environment, or converting realtime data streams into
intuitive and engaging visual information for public display,
these lighting solutions help inject relevant information into a
persons surroundings, providing an added layer of context.
Bus stations and other transportation options could glow in
accordance with the proximity of transport or beam useful
information like scheduling to riders phones.
Retail setting lighting could transmit suggestions like recipes and
complementary accessories to shoppers mobile phones based
on products being handled.
Lighting from buildings or city landmarks can use light as a data
stream to beam location specific historical information to people
traveling throughout a city.
< 92 >
sponsored by
Expert View
A lighting strategy should be balanced with the possibilities of

information overload. You dont want every surface and every
object to become a mere display interface because people will tune
out.
Usman Haque
If you can give more information to your consumer they can
leave the store with more than just the purchase they buy. If in
some way you can track their purchasing or give them a special
offer, or get them to come back in being part of the brand then
obviously thats a very, very powerful and strong tool.
Ben Wilson
CoFounder
Wilson Brothers Design Co
There are ways that information can be transmitted through
light. In a healthcare setting there would be enormous benefit for
patients, for visitors, for caretakers and so on. I imagine certainly
the opportunities in retail establishments and hospitality are
endless.
Teal Brogden
Senior Principal
The idea that you have real-time information all the time beamed
towards you is probably the future.
This idea of bringing visualization of elements through light is

interesting, but I think you have to, again, make sure its meaningful,
connective, to what you want to do.
Barry Richards
Rockwell Group
I think we need to start thinking about data arts and data
visualization. Through lighting and projection, you have this ability
react and be dynamic.
Brett Renfer
Everywhere in a day there is light. Look around. Everywhere.
Look at your smart phone. It has a flashlight, an LED flashlight.
These are potential sources for high-speed data transmission.
Professor Harald Haas
Chair of Mobile Communications
University of Edinburgh
If a 100-year-old technology can be transformed by combining
new hardware and software, then anything is possible.
Bob Shimp
VP of Product Marketing
Oracle Group
Winka Dubbledam
< 93 >
sponsored by
The Future of
Light
Guiding Light > Enlightened Commumication
Innovations leveraging advances in

projection technology are mapping
directional cues and heads up warnings
onto any surface in real-time, enhancing
wayfinding and safety. Oftentimes cued
to react to different circumstances or
deployed on-demand, these technologies
deliver a visual guide and assurance
where and when people need it.
Guiding
Light
< 94 >
sponsored by
Projector Maps Correct Pool Shots

To Enable Real-Time Tutoring
< 95 >
sponsored by
PoolAidLive
Guiding Light > Enlightened Communication
PoolLiveAid is a prototype for an augmented

reality system that projects lines onto a
pool table to help players aim their shots.
Developed by researchers at the University of
the Algarve in Portugal, the augmented laser
guidance system is capable of detecting the
position of balls, cue stick and table, creating
a tool for teaching aim and shot selection.
Using a projector mounted above the table
that has been hooked up to a computer,
the system is able to continually show the
ever changing path the cue ball is expected
to travel based where the player is aiming,
while taking into account the positions of
the other balls.
facebook.com/Poolliveaid
< 96 >
sponsored by
Stop Sign Projected Onto

Mist Hangs In Mid-Air
< 97 >
sponsored by
Soft Stop
The Sydney Harbour Tunnel in Australia has

installed a safety warning system called
Softstop that uses light and water to project
stop signs that appear to float in the air.
Developed by entertainment communications
company Laservision, the barrier system
produces a pseudo-holographic STOP
message that is impossible for drivers to
miss. Unlike conventional warning signs that
appear in the peripheral vision of drivers,
Softstop is the appears in the direct view of
drivers through the use of light overlayed
onto mist. The concept solves the persistent
problem of drivers ignoring signals to stop by
creating the illusion of a solid surface that can
be deployed at an instants notice.
laservision.com.au
< 98 >
sponsored by
Safety Flood Lights Activate

When Streets Fill With Water
< 99 >
sponsored by
The Safety Light
The Safety Light is a concept for a road lighting system

that is activated by water during severe storms when
streets are underwater and lane markings are obscured.
Rainwater triggers an H2O battery, which in turn powers
LEDs embedded in the roadway, sending beams of
light skyward to guide drivers safely through flooded
areas. The lights are intended to help drivers who find
themselves in dangerous weather conditions navigate
out of harms way.
bit.ly/1317Ry0
< 100 >
sponsored by
Projected Arrows From Phones

Create Indoor Wayfinding System
< 101 >
sponsored by
MIT Guiding Light
Guiding Light is project from MIT Media

Lab that projects wayfinding arrows from
a smartphone onto the floor to create an
illuminated GPS system indoors. Using
a smartphone with a mini-projector and
magnetic positioning, Guiding Light projects
an arrow on the ground that directs a user to
their desired destination. The technologys
Bluetooth badge is equipped with four
magnetic sensor arrays, uncovering a users
location within the magnetic fields of any
< 102 >
given building. While the technology requires

no special infrastructure, each building
needs to be magnetically mappedfirst. In
contrast to existing heads-up displays that
push information into the users field of
view, Guiding Light works on a pull principle,
relying entirely on users requests and control
of information.
bit.ly/17qwhGY
sponsored by
About
Opportunities
Innovations leveraging advances in projection technology

are mapping directional cues and heads up warnings onto
any surface in realtime, enhancing wayfinding and safety.
Oftentimes cued to react to different circumstances or deployed
ondemand, these technologies deliver a visual guide and
assurance where and when people need it.
Lighting could be used to quickly deploy temporary signage

and warnings on roads and other areas without the need for
permanent installations.
Map directional cues onto the physical environment at outdoor
events like concerts or plays, indicating the location of things like
restrooms and food and drink vendors.
Use projection mapping during emergency situations which assist
with helping people find a way out of their building, for example.
< 103 >
sponsored by
Expert View
The logical step beyond using mobile phones as augmented reality

interfaces is actually projecting information on to the urban fabric.
Floors and steps are obvious, but underutilised, informational
projection surfaces as well.
Usman Haque
We have a lot more ability to manage, design, and think about
how people orient themselves at night because of the capabilities
of digital lighting.
Susanne Seitinger
If youre trying to manage flow at a large venue like a stadium
then lighting can do that effectively and safely.
Teal Brogden
Senior Principal
Using light to map would be great for temporal events. If, for
example, a museum changes its exhibits all the time it would be
really interesting if the wayfinding could be adjusted through light.
Winka Dubbledam
The bigger idea of embedded or contextual lighting and

projection for wayfinding and placemaking is something that is an
area exploding with growth.
Brett Renfer
The complex technologies the networked city relies upon to
produce its effects remain distressingly opaque, even to those
exposed to them on a daily basis.
Adam Greenfield
Managing Director. Urbanscale
Light is this thing we usually use to illuminate other things. Im
interested that light has thingness itself, so its not something that
reveals something about other things youre looking at, but it
becomes a revelation in itself.
James Turrell
Artist
Lighting is a way-finding discipline. We can help people get from
the subway to home. We think lighting is a communication form.
We announce things, give the news, show a sign, communicate
about places. Lighting can help us feel new feelings and generate
new ways of understanding and identifying places.
Leni Schwendinger
Lighting Artist and Designer
Leni Schwendinger Light Projects
One can also use light to define a progression of spaces that

people will move through because they can see the differences or
identify destination.
Ed Bakos
< 104 >
sponsored by
The Future of
Light
Innovations that explore the transformative
power of light and its ability to positively
impact the lives of individuals and
communities by promoting well-being and
creating more opportunities for economies
and activities to take place at all hours
of the day.
Light For Life
I think the interesting part is first you decide what emotions are you trying to
tease out and then how do you deploy the elements at your disposal to create
it? I think that, for me, lighting is one really important part of the toolkit.
Ed Bakos
Light Therapy
Mood Lighting
< 105 >
by
Sustainingsponsored
Light
The Future of
Light
Light For Life
Light
Therapy
Novel products are exploring how lighting

technology can aid in replicating and
resetting a persons natural biometric
rhythms. By mimicking natural cycles,
these innovative solutions approach light
as a method for holistically restoring a
persons balance and focus.
< 106 >
sponsored by
Light Therapy > Light For Life
Shower Light Sequence Helps Cure

Jet Lag For Travelers
< 107 >
sponsored by
Photon shower
The Photon Shower is a light chamber that

explores how light can be used to realign a
travelers biological clock after long flights
across time zones. Travelers can input their
flight information into the Photon Shower
and it will adjust for their individual needs
based on flight time and what their body is
feeling. Developed as a working prototype
for Delta Airlines by Wieden + Kennedy New
< 108 >
York with the help of sleep expert Dr. Russell

Foster, the system provides a light sequence
that recreates the effects of sunlight to
alleviate jet lag and provide a pick-me-up
for tired travelers. In the future, the shower
could be an offering by the airline to help
improve the flying experience.
bit.ly/1d5dEtE
sponsored by
Hospital Room System Mimics

Natural Light To Aid Recovery
< 109 >
sponsored by
HealWell
Philips HealWell is a lighting solution for

patient rooms designed to improve patient
satisfaction and support recovery. Philips
HealWell combines the biological effects of
natural daylight with a pleasant atmosphere
in the patient room. This has a positive
effect on the patients sleep patterns which
is important for their health and well-being.
HealWell also enables patients to create

a pleasant atmosphere from the comfort
of their hospital bed. Philips Healwell is
currently being used in healthcare facilities
to enhance the healing environment.
bit.ly/16v3bl5
< 110 >
sponsored by
Lamp Moves Like The Sun

To Regulate Melatonin
< 111 >
sponsored by
The Luminarium
The Luminarium is a motorized work lamp

that runs in 12 hour cycles, mimicking the
movement, intensity, and color of the sun
from dawn to dusk. As it rises, three types of
fluorescent bulbs mix to recreate the warm,
bright sunshine of morning (about 3000K).
Over the course of the day, the light changes
from warm to cool, until reaching its peak at
6000K. Then it shifts back to warm tones
again, as the sun sets. Created by Milanese
designer Stefano Pertegato, the concept
explores whether a simple lamp could recreate
the effect of the sun, recalibrating bodies to
produce serotonin at normal cycles.
bit.ly/LLHkR0
< 112 >
sponsored by
Light Recipes Aid Optimum Crop Growth

< 113 >
sponsored by
Horticulture
LEDs
Philips Lighting has been experimenting

with the use of LEDs in horticulture which
can be finely tuned to provide optimum light
recipes at every stage of a crops growth.
The solid-state LED lighting solution offers
a number of benefits to the horticulture
industry, including increased yields, earlier
flowering, faster root growth/ germination,
better control of plant growth, and more
economical use of space. Its low radiative
heat emission also allows the light source
to be installed closer to the plants, thus
improving space utilization while allowing
producers to lower electricity consumption,
especially during the high consumption
periods of autumn and winter.
bit.ly/14WzUgt
< 114 >
sponsored by
About
Opportunities
Novel products are exploring how lighting technology can aid in

replicating and resetting a persons natural biometric rhythms.
By mimicking natural cycles, these innovative solutions approach
light as a method for holistically restoring a persons balance
and focus.
Home LED systems could integrate latest in research around

the affect of lighting on health to create optimal conditions for
well-being.
Lighting synced with daily alarm schedule could automatically dim
or brighten to promote rest and relaxation to create optimal sleep
patterns.
Integrate light therapy tech into pre-existing products like showers
or computers creating more opportunities for owners to experience
the healing qualities without changing their daily routines.
< 115 >
sponsored by
Expert View
The color of light, even white light, has been shown to have a
pretty direct impact on emotional well-being so this should be
applied to any lighting design scheme.
Experts say that since light is the primary environmental cue telling
your bodys clock when to sleep and when to wake, controlling jet
lag is fundamentally about controlling light and darkness.
Usman Haque
NY Times
August 2012
Theres a whole spectrum from very specific impacts that are

related to our biology and physiology all the way through to the
very abstract impacts of I feel good in this place and everything
in between.
This is where the promise is. The promise is going to be on wellbeing, wellness, biologylighting starts doing something for us
that is inherently different.
Susanne Seitinger
I think water and light and air are the three key things to life. So
we should really look at how much light makes a difference on our
well-being.
Ben Wilson
Co-Founder
Dr. Michael Siminovitch

Professor and Director. U.C. Davis
California Lighting Technology Center
The choice of illumination in indoor environments can have a
substantial impact on peoples motivation and performance as well
as personal well-being and health. The right lighting can mitigate
fatigue and help people concentrate better, leading to increased
productivity and fewer mistakes.
Scott Muse
President. Hubbell Lighting
I think light is definitely used in both medicinal and psychiatric

therapies. With seasonal depression its a huge, huge help. Its
proven that people react pretty fast to different light conditions, or
even light therapy, and that that can alleviatemaybe not cure
mood swings and other things.
Winka Dubbledam
< 116 >
sponsored by
The Future of
Light
Light For Life
Mood
Lighting
New products and environmental designs

are using the calming properties of light
to attempt to instill people with feelings of
peace and tranquility. These innovations are
experimenting with how lights color, intensity
and design can be intentionally deployed to
help improve health and well-being.
< 117 >
sponsored by
Mood Lighting > Light For Life
Responsive Wall Calms Children Pre-Surgery

< 118 >
sponsored by
The
Nature Trail
The Nature Trail is an illuminated wall

designed to soothe and engage kids on
their way to the operating room. Created
by Jason Bruges Studio, the Nature Trail
covers a 50-meter stretch of corridor
leading to the anesthesia room of Londons
Great Ormond Street Hospital. Comprising
a mix of LED panels and custom graphic
integrated wallpaper, the interactive design
is comprised of 72,000 lights that are
embedded into the walls surface at various
heights in order to be accessible to the eye
levels of patients aged up to 16. Across those
digital surfaces, animated patterns of light
reveal the presence of animals that come
to life when sensors in the ceiling detect
movement below, causing them to engage
and interact playfully with passersby.
jasonbruges.com
< 119 >
sponsored by
Colorful Interior Greets And

Soothes Hospital Patients
< 120 >
sponsored by
Phoenix
Childrens
Hospital
An expansion to the Phoenix Childrens

Hospital in Arizona uses LED lighting fixtures
to create an immersive escape for patients
and families and distraction from the medical
ailments surrounding them. Designed by
Scott Oldner, the lighting scheme greets
patients upon entering the building where
they find themselves in a cheerful, colorful
lobby uplit with rows of concealed, colorchanging fixtures. In addition, Oldner
simulated creating a water wall using light
by lining the wall from floor to ceiling with
textured, wave-patterned acrylic fixtures to
uplight each section of the wall with varying
shades of blue and aqua. To add more life to
the water wall, Oldner used theatrical gobos
in various shapes to project colored patterns
on the walls. All interior and exterior LED
lighting fixtures are controlled by a single
Light System Manager lighting controller
from Philips Color Kinetics.
bit.ly/15ZNRwn
< 121 >
sponsored by
Swedish Bus Stops Provide Therapeutic

Glow To Help Fight Winter Blues
< 122 >
sponsored by
Bus Stop
By Ume
Swedish energy company Ume has

installed special lights in 30 different
bus stops in a small town just north of
Stockholm in an effort to help combat
Seasonal Affective Disorder, which results
from lack of sunlight, causing people to feel
tired and depressed from overproduction of
the hormone melatonin. Developed as part
of an advertising campaign, the concept
is designed to provide light therapy for
commuters during winter months when
there are periods of continuous darkness.
Commuters are encouraged to stand in front
of the panels with their eyes open for a full
30 minutes to receive the maximum effect
of the treatment.
umea.se
< 123 >
sponsored by
Connected Lighting Concept

Brings Storybook Characters To Life
< 124 >
sponsored by
StoryLight
and Mickey
Philips has recently partnered with Disney

to create a digital and immersive lighting
experience that synchronizes colored light
with classic Disney stories read through an
interactive e-book on an iPad. Users with the
Philips Hue bulb already set up in their home
begin by downloading the Disney Storytime
app for the iPad. As parents read with their
child, colors light up to help bring the story to
life, while multiple lights can be synchronised
throughout a room to work together. The
connected lighting concept allows children
and parents to interactively create a lighting
< 125 >
experience that helps families become more

fully immersed in the story. The product
leverages the Hue technology from Philips,
which is a new type of LED light bulb that
can be controlled through a companion app
using a smartphone or tablet and create up
to 16 million different color combinations,
including an industry-first unique offering of
lime green LED.
bit.ly/15r6ZFb
sponsored by
About
Opportunities
New products and environmental designs are using the calming

properties of light to attempt to instill people with feelings of
peace and tranquility. These innovations are experimenting
with how lights color, intensity and design can be intentionally
deployed to help improve health and wellbeing.
Focus on high stress areas like doctors offices and hospitals to

offer calming lighting schemes, which can positively affect the
health and well being of patients and staff.
Home lighting solutions can come preprogrammed with a number
of settings to promote various moods such as focus for work and
study, relaxation at the end of the day and festiveness during
social gatherings.
Target geographically sun-deprived regions and playfully
integrate light therapy solutions in public settings to help boost
the mood of residents while possibly promoting education around
its effects.
< 126 >
sponsored by
Expert View
Light is something that puts you at ease, that you feel comfortable
in, that you want to be in, that reminds you of home.
Susanne Seitinger
I think it is really important to try and create four or five different
moods in any space. Maybe you have only light low in a space
when you feel like you want to really relax, or you can have the
whole space very softly lit, or you can have only very directed light,
so that you can play and change the space with lighting rather than
having to change the space by rebuilding it.
Winka Dubbledam
Weve found that we need to provide lighting that has multiple
layers. Even an intimate dining setting has one character, and later
in the night it might feel more like a nightclub. These light systems
are giving people the ability to think more specifically about exactly
what mood theyre trying to create in that moment, and then have
the flexibility to make it.
Teal Brogden
Senior Principal
With LEDs, we can actually switch from a warm to a cool within

the light source itself. Then, LEDs provide that now we can
actually combine a cold and warm light in the same fixture, so you
can make that transformation.
Barry Richards
Up until now, light has been something we need to see. And now
light becomes something to make me feel a certain way.
Ed Crawford
Senior Vice President. Philips
Light controls people, peoples behavior and emotions. It can
make them even happier.
Kiyoung Ko
Environmental Design and Lighting Design. Philips
There is a shift from quantitative functional lighting towards
qualitative intelligent and emotive lighting that transforms
environments.
Harry Verhaar
Senior Director
Energy and Climate Change. Philips
I think the interesting part is first you decide what emotions are
you trying to tease out and then how do you deploy the elements at
your disposal to create it? I think that, for me, lighting is one really
important part of the toolkit.
Ed Bakos
< 127 >
sponsored by
The Future of
Light
Sustaining Light > Light For Life
Innovative systems are using alternative

sources of energy to power sustainable,
low-cost lighting solutions, creating new
opportunities for people living with limited
resources. By exploring new methods for
capturing and repurposing the resources
at hand and making light accessible to
everyone, these products showcase the
power light has to change peoples lives.
Sustaining
Light
< 128 >
sponsored by
Solar Power Lights Up Community

Soccer Fields At Night
< 129 >
sponsored by
Light Centers
Philips Lighting has created over 100 solarpowered community Light Centers to be
deployed throughout Africa, creating well-lit
community areas that people can use after
the sun goes down. The Philips Light Center
is an area of 1000m2, or the size of a small
soccer pitch, and is lit with solar-powered
LED lights. Local authorities can provide
for night-time sports activity, evening
education and community events, all while
creating additional revenue by regulating the
frequency and duration of use. The batteries
only need to be replaced every four to five
years, creating a sustainable and low cost
light source.
bit.ly/16KMd2D
< 130 >
sponsored by
Solar Suitcase Provides

Essential Light For Health
Workers In Impoverished Areas
< 131 >
sponsored by
Solar Suitcase
Dr. Laura Stachel and her husband Hal

Aronson created WE CARE Solar, an
organization working to bring the most basic
and important technology to hospitals in the
developing world. The couples first project is
an off-grid, Solar Suitcase system that could
be charged by the sun and transported to
where it is needed most. The Solar Suitcase
includes high-efficiency LED lights, a
< 132 >
universal cell phone charger, a charger for

AA or AAA batteries, and 12V DC outlets.
The case supports either 40 or 80 watt solar
panels, and stores energy in a 12 amp-hour
sealed lead-acid battery. The kit can also be
expanded to accommodate larger batteries.
wecaresolar.org
sponsored by
Solar-Wind Lamps Provide Off

The Grid Neighborhood Light
< 133 >
sponsored by
Street Lights
Urban Green Energy Inc. has installed 120

solar and wind-powered street lights in
PingQuan, China. Instead of opting for costly
traditional lights that would have needed to
bury wires into the ground and connect to
the grid, the city chose a more sustainable
route. Each Sanya light is equipped with a
wind turbine and two 280 watt solar panels,
allowing them to function completely
independently of the grid energy system.
urbangreenenergy.com
< 134 >
sponsored by
Lamp Powered By Gravity Could Help

Illuminate Developing Countries
< 135 >
sponsored by
Gravity Light
GravityLight is an innovative lamp that is

powered by adding weight to mesh bag that
hangs below the device. As gravity slowly
causes the weight to descend, the lamps
generates 30 minutes worth of light. The
device is recharged by simply returning the
weight to its original position, starting the
process anew. The light can also be adapted
to power other electronics such as radios
and battery chargers. GravityLight itself has
no batteries to run out, replace or dispose
of, creating a completely clean and green
alternative to lighting. Created by a team
of London-based designers at deciwatt.
org, GravityLight is designed for use in the
developing world as a safe and low-cost
alternative to kerosene lamps.
deciwatt.net
< 136 >
sponsored by
About
Opportunities
Innovative designs are using alternative sources of energy to

power sustainable, low-cost lighting solutions, creating new
opportunities for people living with limited resources. By
exploring new methods for capturing and repurposing the
resources at hand and making light accessible to everyone, these
products showcase the power light has to change peoples lives.
Explore the use of charging solutions that leverage alternative

sources of energy such as solar or wind, which can power portable
lighting solutions for use in a variety of situations.
Explore the use of kinetic charging systems which rely on the
human transfer of energy to power small scale lighting. When
integrated into existing behaviors such as cycling or play, these
solutions can be even more transformative.
Support innovators exploring the use of gravity, and other
physical forces as a potential power source for alternative lighting
solutions.
< 137 >
sponsored by
Expert View
LED technology has given us the ability to use substantially

less power while illuminating things in innovative ways. What is
exciting is that this means that solar and wind generated power are
now viable sources to power advanced lighting systems.
Ed Bakos
Theres 1.5 billion people with no electricity in their lives on
Earth. Their ticket out of poverty really is, in my belief, education.
We want kids to be able to read safely and pleasantly at night at
home.
When everyone takes the initiative to use less it makes a global
difference. And that is the message which I think people really
want to hear. So if the light bulbs are more efficient to start off
with then were saving much more than energy.
Ben Wilson
CoFounder
Whatever we can do to relieve the grid is incredibly important
and its not going to be one solution. Its not going to be only solar
or only wind. I think at this point we just have to do all of it at the
same time.
Winka Dubbledam
I think the sensors, controls, the LED technology is going to

allow us to spend less money and less resources on lighting. Thats
going to be really important moving forward.
Barry Richards
Principal and Studio Leader Rockwell Group
About 20% of all people across the globe dont have access to
reliable lighting. Sustainable innovation in solar-powered LED
lighting enables social and economic development in such areas
to continue after dark, whether education, healthcare, community
activity such as sports, or business and training. In essence access
to lighting opens up the pathway to a better quality of life.
Harry Verhaar
Head of Global Public Affairs
Philips Lighting
Around 20% of the global electricity is used in lighting.
Frans van Houten
CEO. Philips
Eliminating the need for kerosenewhich can absorb 10 to 20%
of a households incomehas the potential to lift people out of
poverty, as well as help prevent illness and injuries associated with
traditional lamps.
Philippa Warr
Writer. Wired.
Lighting accounts for 19 per cent of the worlds electricity
consumption, with some 60 per cent of this used by commercial
and public buildings in cities, and around 15 per cent by street
lighting. Significant savings are possibleon average 40%
simply by switching to energy-efficient lighting technologies such
as LED.
Eric Rondolat
CEO. Philips Lighting.
< 138 >
sponsored by
E
G
R
N
U
I
T
T
U
H
F
G
I
E
L
We are at
the forefront
of the lighting
revolution
< 139 >
sponsored by
WHATS
CHANGING?
The World Needs
More
MoreLight
Light
The
population
is expected
to increaseto
byincrease
one billionby
by 2025.
Theworlds
worlds
population
is expected
one
billion by 2025.
< 140 >
sponsored by
WHATS
CHANGING?
The World Needs to
Get Smarter
Smarter
Most
today
is oldisand
Governments
are actively
Mostlighting
lighting
today
oldinefficient,
and inefficient,
Governments
mandating
themandating
migration tothe
smarter
energy to
efficient
technologies
are actively
migration
smarter
energy
like
LED, unlocking
significant
opportunities
for energysignificant
savings.
efficient
technologies
like
LED, unlocking
opportunities for energy savings.
< 141 >
sponsored by
WHATS
CHANGING?
The World Is
Increasingly Digital
Digital
The
of light
through
technologies
like LED is
changing
Thedigitization
digitization
of light
through
technologies
like
LED
the
way peoplethe
use and
with
light.
is changing
wayinteract
people
use
and interact with light.
< 142 >
sponsored by
THE ERA OF
CONNECTED
LIGHT
With the global urban population set to pass five billion by 2030, we are developing innovative solutions that will help meet
With
the global urban population set to pass five billion by 2030,
the future demands of city living. Philips CityTouch enables dynamic, intelligent control on a citywide scaleproviding
light
and where it is needed.
Combined with
the switch to energy-efficient
lighting,
CityTouch
can
weprecisely
are when
developing
innovative
solutions
that willLED
help
meet
the
achieve up to 70% savings in energy and maintenance costs when compared to conventional lighting.
At home, our
web-enabled Hue
lighting
system Philips
brings new experiences
in homeenables
lighting with dynamic,
an endless color
future
demands
ofLED
city
living.
CityTouch
palette and advanced white light to help people relax, read, concentrate or energize. It can also connect to internet services
intelligent
controlto allow
on bulbs
a citywide
scaleproviding
light
and use geofencing technology
to act as your information
update stream, your guard
dog,precisely
your email alert
or something as simple as illuminating gradually as the sun sets.
when and where it is needed. Combined with the switch to energyefficient LED lighting, CityTouch can achieve up to 70% savings in
energy and maintenance costs when compared to conventional
lighting.
At home, our web-enabled Hue LED lighting system brings new
experiences in home lighting with an endless color palette and
advanced white light to help people relax, read, concentrate
or energize. It can also connect to internet services and use
geofencing technology to allow bulbs to act as your information
update stream, your guard dog, your email alert or something as
simple as illuminating gradually as the sun sets.
< 143 >
sponsored by
HARNESSING
THE POWER
OF LIGHT
Light has a positive impact on people, affecting their physical,
emotional and mental states.
In schools, our SchoolVision lighting system allows teachers to
control the classroom atmosphere and tailor the light to suit the
learning task or the time of day.
We conducted various studies at primary schools that showed:
an 18% improved attention span, in the Netherlands
a 33% faster reading style, in the US
In hospitals, our HealWell patient lighting is designed to enhance
the care environment. The system produces gradually changing
lighting levels throughout the course of the day, simulating the
changes in outdoor light on a sunny day. Research shows that
this has a positive effect on patients sleep patterns, and therefore
their health and well-being.
LIGHT BECOMES
MORE EFFICIENT
Lighting accounts for roughly 19% of the worlds electricity consumption, with about 75% of all
Lighting
accounts for roughly 19% of the worlds
global lighting using old, energy inefficient solutions. Switching all lighting to energy efficient
solutions,
would save
around 40% of lightingswith
electricity
consumption.
a saving
of:
electricity
consumption,
about
75%Orof
all global
$170 billion on electricity costs
lighting using old, energy inefficient solutions.

Switching
lighting
to energy
efficient
solutions,
670
million all
tons
of CO2
equivalent
to approximately
642
plants
or
million
oil
barrels
wouldpower
save around
40%1,800
of lightings
electricity
consumption. Or a saving of:
$170 billion on electricity costs
We are leading the world with our energy efficient lighting innovations and recently reached a new
tipping point: the worlds first prototype lamp that produces a record 200 lumen per watt (lm/W) of

670 million tons of CO2 equivalent to
high quality warm white light.
Theapproximately
200lm/W LED uses only half
the energy
of current
LED and or
fluorescent
tubemillion
lighting. This
642
power
plants
1,800
shows the impact of this innovation.
As part
our commitment to creating a healthier and more sustainable world, we will continue to
oilofbarrels
shape the future with ground-breaking lighting innovation.
We are leading the world with our energy efficient

lighting innovations and recently reached a new tipping
point: the worlds first prototype lamp that produces
a record 200 lumen per watt (lm/W) of high quality
warm white light.
The 200lm/W LED uses only half the energy of current
LED and fluorescent tube lighting. This shows the
impact of this innovation.
As part of our commitment to creating a healthier and
more sustainable world, we will continue to shape the
future with ground-breaking lighting innovation.
< 145 >
sponsored by
Together
environments,
create
Togetherwewetransform
transform
environments,
experiences
and shape and
identities.Light
gives us
create experiences
shape identities.
the power
to inspire,
to uplift,
to comfort
and heal
Light
gives
us the
power
to inspire,
to
as well as
create safety
and
spectacle.
uplift,
totocomfort
and
heal
as well as to
create safety and spectacle.
< 146 >
sponsored by
Get the full report

as a tablet app:
www.psfk.com/future-of-light
Available in the
and
stores
Featuring:
12 Trends And 4 Macro Themes
Described In Detail
40+ Best-In-Class Manifestations
Brought To Life
Reactions From Leading Experts
Supporting Research And Statistics
Video Content
< 147 >
sponsored by
ABOUT
PSFK is the go-to source for new ideas and inspiration. Millions of creative influencers and business leaders visit PSFK.
com every month to read about the emerging ideas, provocative perspectives, and exhilarating innovations identified by
our editorial team. Through our website, event series, and creative consultancy, PSFK Labs, we provide readers, attendees,
and clients with rich content and deep insights that encourage new ways of thinking, spark vibrant conversations, and
inspire thrilling visions for the future.
PSFK Labs is a trends-led business innovation company that
provides its clients with ideas and inspiration. Our trends research helps companies evolve their products, services and
marketing communications to meet the changing behaviors
and expectations of their clientele. We employ a unique methodology to deliver trends research, together with future-forward business concepts and use-case scenarios to a client list
that includes American Express, BMW, Microsoft, Target and
Pepsi.
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012 USA
labs.psfk.com
Piers Fawkes
Scott Lachut
CEO & Founder
Director, Consulting
piers.fawkes@psfk.com
scott.lachut@psfk.com
+1 646.520.4672
+1 646.520.4672
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APPENDIX
Experts
Ed Bakos
Ed Bakos is the Managing Director at Champalimaud, where his extensive experience
developing solutions for the luxury hospitality and the restaurant industries has
positioned him as a leader in the design industry. As Managing Director, he works
across project categories that leverage the firms hospitality focus and innovative
approach to create relevant and differentiated design solutions for clients. Past
projects have included the first W Hotel, the Belvedere Hotel in Mykonos and the
Cosmopolitan Resort and Casino in Las Vegas, which included an interactive lighting
exhibit in the hotel lobby.
Richard Bracebridge
Richard Bracebridge is a lighting designer at Light Works, New Zealands leading
independent lighting design studio. His firm works with client/architect/designers
to take lighting design from the conceptual stage to final solution. His work at
Light Works brings an international perspective to lighting design, functioning in a
complementary capacity to architects and interior designers.
Teal Brogden
Senior Design Principal. Horton Lees Brogden Lighting Design
The following tastemakers

were interviewed as part of
the research process.
Teal Brogden is the Senior Design Principal at Horton Lees Brogden Lighting Design,
an internationally recognized design firm focused on high quality architectural
lighting for both interior and exterior environments. She is responsible for ensuring the
needs of a project are met through the use of innovative, high quality lighting design.
Her interest in architectural lighting design brought her to the consulting firm of
Jules Fisher & Paul Marantz in New York, where she was responsible for the design
and management of a wide variety of projects, including the Holocaust Museum in
Washington, DC and the Ritz Carlton Hotel in Barcelona.
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Winka Dubbledam
Winka Dubbeldam is the principal of Archi-Tectonics and a Practice Professor and
the Director of the Post-Professional Program at the University of Pennsylvania in
Philadelphia. At Archi-Tectonics her work analyzes the use of digital design, hybrid
materials and smart building systems to develop a new design language and space
formation. Her work has expanded into retail, residential, and improving cities
at scale, with special emphasis on embedding principles of sustainability into all
aspects of architectural design.
Usman Haque
Usman Haque is director of Haque Design + Research, the founder of Pachube
(now known as Cosm.com), a real-time data infrastructure and community for the
Internet of Things. Trained as an architect, he has created responsive environments,
interactive installations using light, digital interface devices and dozens of massparticipation initiatives.
Brett Renfer
Senior Technologist. LAB at Rockwell Group
Brett Renfer is a Senior Technologist at the LAB at Rockwell Group, where he has
conceptualized, designed and produced permanent and temporary architectural
scale interactive environments for clients such as Google, Intel, the Cosmopolitan of
Las Vegas, the Whitney Museum of Art, New York Magazine, and Jet Blue. His current
focus is on experimenting with ways people interact with digital environments,
helping them see the brighter side of a more personal interaction with technology.
Barry Richards
Principal & Studio Leader. Rockwell Group
Barry Richards is a Principal and Studio Leader at architecture and design firm
Rockwell Group. The firm specializes in a wide array of project types, from
hospitality, cultural and healthcare, to educational, product, and set design. Barrys
projects include overseeing the creative direction of Imagination Playground, the
Walt Disney Family Museum; set designs for film, television and theater, including
the 2009 and 2010 Academy Awards ceremonies.
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Susanne Seitinger
Susanne Seitinger is City Innovations Manager at Philips Color Kinetics, where she is
responsible for leading the research and strategy around the impact of programmable
LED lighting elements to create safe, inviting and responsive urban environments.
She previously taught at the Technical University of Vienna in Austria and worked
on a grant on dynamic lighting in public transit networks at the Austrian Institute
of Technology. As a postdoctoral student at MIT, she worked on the LightBridge
for MITs 150th Anniversary Festival of Art, Science, and Technology in the Fluid
Interfaces Group at the world-renowned MIT Media Lab.

Vice President & Chief Design Officer. Philips Color Kinetics
Rogier van der Heide is the Vice President and Chief Design Officer of Philips
Lighting. He has extensive experience working in lighting design, working on public
and commercial projects all over the world. Under his design leadership, Philips
Lighting has received over 30 international design awards such as Red Dot and iF
product design award. Other notable achievements include the opening of the New
Rijksmuseum museum in 2013, comprising of nearly 4,000 LED luminaires that are
individually, wirelessly controlled. Rogier worked on the project a total of 15 years,
and its design includes a natural light design, that Rogier developed in collaboration
with the team at Arup Lighting between 2006 and 2007.
Ben Wilson
Co-Founder. Wilson Brothers Design Co
Ben Wilson is co-founder of Wilson Brothers Design Co, where he specializes in creating
unique retail experiences through building interactive and immersive experiences. His
work has integrated innovating lighting schemes into a variety of projects, including the
Nike Stadium in london; a retail space where visitors encounter PIXARAMICa large
scale, visuals-based, wall cladding system comprising of 6,000 manually positioned
pixel cubes, each acrylic cube with 6 different coloured faces in red, green, yellow, blue,
black and white.
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Future of Light

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PSFK presents

sponsored by Philips Lighting

presents the Future Of Light

Lights importance in daily life cannot be overstated.

In the following pages, PSFK has summarized 12

As a tool it has the ability to do everything from

trends that offer a framework for understanding

creating the perfect ambience in an interior space

light at the intersection of technology, community

to telling engaging stories that draw audiences in.

and sustainability. To help understand their larger

It can promote feelings of well-being, build vibrant

significance these trends have been grouped into

communities or set the stage for a grand reveal, yet

four themes: Luminous Relationships, Illuminated

it is often only noticed in its absence. However, as

Expression, Enlightened Communication, and Light

advanced technologies improve lighting efficiencies,

For Life, which point to the novel ways lighting can

cost, accessibility and control, this perception is

be used to create experiences, tell stories, convey

information and promote wellness.

With these new tools, designers, artists and

PSFK has described each of these trends and

manufacturers are exploring the powerful ways

identified best-in-class examples that illustrate

lighting can be deployed to alter the way people

how these innovations are manifesting within the

marketplace. In addition, each trend is further

experiences and respond on-demand to influence

supported by expert quotes and relevant data.

alertness and mood. With a focus on how light can

PSFK hopes that the trends in this report will help

support livelihood, improve safety and bring people

readers as they look to develop compelling lighting

together, these same creators are designing new

experiences for their marketing, retail, hospitality,

solutions that are customizable, sustainable and

healthcare and entertainment clients.

scalable. Within the context of urban environments,

presents the Future Of Light

The Future Of Light report was

Mood & Ambiance

Branding & Storytelling

Utility & Information

presents the Future Of Light

Through the use of color, brightness, shadow and

Whether impacting health and wellness or creating

line, light has the ability to alter spaces in exciting

economic opportunity, light can enable positive

ways, all without leaving a permanent mark. This

outcomes for individuals and entire communities. At

level of flexibility offers solutions for designers as

its core, light makes it possible to achieve a degree

they temporarily re-imagine interior environments

of balance and prosperity as innovators leverage

and entire city landscapes, mapping everything from

advances in technology for embedding the healing

directional cues to other hyper-relevant information

qualities of light into the backdrop of our everyday

where and when it is needed.

Light has the power to reinvigorate parts of a

As a communication medium light signals openness

neighborhood or city by calling attention to