PROJECT TOPIC :

STUDY OF RELIANCE
SESSION :

2007-2008

Submitted By:

Submitted To

Ankit Jaiswal

Mr. Ashish Saxena

B.B.A.(IV Sem.)

& Mr. Ajit Verma

ACKNOWLEDGEMENT
It is a pleasure to have the opportunity to extend my heart to those
help for a long way completing this project report. There are several
people who deserve much more than a mere acknowledgement for their
exemplary help.
I express my sincere gratitude to Mr. Ashish Saxena for giving
meaningful direction to my project and providing insights into the
dynamics of the Telephone Industry.
In the last but definitely not the least , I would also like to thanks
to Mr. Ajit Verma, my respected class teacher and all the Faculty of
Khandelwal College of Management Sciences & Technology,
Bareilly for providing initial guidance and acquainting me with the
strategies of Marketing Research and Management. I am also
thankful to my parents who has helped me. Present work would not
have been possible without their able guidance.
Ankit Jaiswal

TABLE OF CONTENTS
S.No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

16

Topic
Declaration
Introduction
Study Profile
Research Objective
Research Methodology
Research Design
Data Collection Method
Sampling Scheme & Sampling Size
Limitations
Field Work
Tabulation / Charting
Findings
Suggestions
Conclusion
Annexure Tables
Questionnaire

Bibliography

DECLARATION
This is for general declaration purposes only that
all relevant work pertaining to presented miniature
project on :
" Study of Reliance "
has

been

solely

completed

by

me.

Besides

unavoidable links to certain references the overall

work is absolutely original in nature.
Ankit Jaiswal
(Enrolment No.: 0681781)

INTRODUCTION
One of India's largest companies, Reliance
Industries Limited (RIL) has successfully followed a
policy of backward integration since the seventies.
It started off with textiles and then forayed into
polyester,

fibre

intermediates,

plastics,

petrochemicals, petroleum refining and oil and gas

exploration and production. For the financial year
ending 31 March 2006, RIL touched a turnover of
$19,976 million.
The Reliance Group, founded by Dhirubhai H.
Ambani (1932-2002), is India's largest private
sector enterprise, with businesses in the energy
and

materials

value

chain.

Group's

annual

revenues are in excess of US$ 34 billion. The

flagship company, Reliance Industries Limited, is a
Fortune Global 500 company and is the largest
private sector company in India.

The present study focusses upon the Reliance

company and its diversified range of Products and
company. The study is aimed at discovering the
secret behind the success of the company and is
formulated as a generalised study.

STUDY PROFILE

Name of the Study

Study of Reliance Industries

Research Design.

By

Period of field survey

25-04-2008 to 04-05-2008

Place of survey

Bareilly & Pilibhit

Sample Size

100

Research Tool

Pre-coded Structure Questionnaire.

Data Collection

Primary :
By Self suported by a group of
friends.
Secondary :
Using Various Internet Websites.

2
Data Compilation,
Analysis & Report writing.
1 Preparation of Report

By

25 -05-2008

RESEARCH OBJECTIVE
The primary goal of our project is to explore the Reliance Company
profileand investigate about the the Reliance company.
That is, the focus of my investigation is to find out the popularity and
standing of Reliance company.
Objectives:
The study was conducted with the following objectives:
1i) To gauge the Popularity of Reliance in Bareilly & Pilibhit.
1ii)To provide the feedback/suggestions received from the respondents.
1iii) To record actual image of Reliance among the target.
2iv) To quantify Popularity of Reliance in Bareilly & Pilibhit.
1v) To solicit comments and suggestions from the target audience for
2

the betterment of Organization

RESEARCH METHODOLOGY
For this study, the survey was conducted in the entire city of
Bareilly and Pilibhit covering all the categories including including
students, working professionals etc.
The sample was randomly selected from Bareilly district AND
respondents were in the age group of 18 to 60+ years. The responses of
the respondents were recorded on a pre-coded structure questionnaire by
the part-time casual interviewers trained for this purpose. The data in
the coded form were collected from the interviewers compiled and
analysed While selecting the respondents due care was taken to give
proper representation to female respondents as well as different age
groups & occupational categories.

RESEARCH DESIGN
As the problem is very well defend and clear, a conclusive
research design was used moreover the conclusion was to be drawn on
the basis of generalised result, so the descriptive design was selected for
the purpose of collecting analysing and interpreting the data obtained,
on some specific points.
A plan of what data to gather, from whom, how and when to
collect the data, and how to analyze the data obtained.
This is a systematic plan to coordinate archaeological research to
ensure the efficient use of resources and to guide the research according
to scientific methods.
Also known as a market research briefing, this is a basic plan
which guides the data collection and analysis phases of the research
project. It acts as a framework which details the type of information to
be collected, the data sources and the data collection procedure.
Thus Research design can be thought of as the structure of
research -- it is the "glue" that holds all of the elements in a research
project together.

DATA COLLECTION METHOD

In order to collect the data from the respondent of some specific
points, a nondisclosure, structured, questionnaire was developed on the
basis of the results of the pilot study conducted with 13 respondent the
pilot study was exploratory in nature and based on this study various
question relating to different aspects like variation of brand preference
with age group, income group, occupation etc were included in the
dichotomous, multiple choice and open- ended question as per the
requirement of the research work (the questionnaire is enclosed in the
annexes). Secondary data used in the research was regarding the sales
of various T.V. brands at Pilibhit and its was obtained by the kind
attitude of BPL gallery and various other dealers of National &
Multinational Brands of colour T.V.
Data collection is a term used to describe a process of preparing
and collecting data - for example as part of a process improvement or
similar project.
Data collection usually takes place early on in an improvement
project, and is often formalised through a data collection Plan which
often contains the following activity.
1. Pre collection activity Agree goals, target data, definitions,
methods
2. Collection data collection
3. Present Findings usually involves some form of sorting analysis
and/or presentation.

A formal data collection process is necessary as it ensures that data

gathered is both defined and accurate and that subsequent decisions
based on arguments embodied in the findings are valid. The process
provides both a baseline from which to measure from and in certain
cases a target on what to improve.
Primary Data
Data collected specifically for a research project Collect when
secondary data are
Unavailable
Inappropriate
can be collected through a number of different methods sometimes more
than one method can apply to a single problem
Primary Data Sources
Primary data collection is necessary when a researcher cannot find the
data needed in secondary sources. Market researchers are interested in
primary

data

about

demographic/socioeconomic

attitudes/opinions/interests,

awareness/

characteristics,

knowledge,

intentions,

motivation, and behavior. Three basic means of obtaining primary data

are observation, surveys, and experiments. The choice will be
influenced by the nature of the problem and by the availability of time
and money.

Surveys
Surveys or questioning involve using a questionnaire (data collection
instrument) to ask respondents questions to secure the desired
information. Questionnaires may be administered by mail, over the
telephone, by computer, or in person. Limitations of surveys include
opportunities for error in construction and administering of a
questionnaire, expense, and time needed to conduct a survey.
Respondents may not respond, may be unable to respond, or may give
misleading responses.
Telephone
Telephone interviews are easy to administer and allow data to be
collected quickly at a relatively low cost. The interviewer can clarify the
questions. Response rates tend to be higher and telephone interviewing
allows for greater sample control. However, it is more expensive than a
mail questionnaire. The presence of an interviewer on the phone may
bias responses since respondents may be unwilling to discuss personal
information. Also, respondents cant see product. A major limitation is
that they must be short.

Primary data collection methos is the best source of information

method. Always good for the survey.
Advantages :1. Basic data
2. Un biased information
3. Original data
4. Data from the primary market/ population
5. Data direct from the population.
Disadvantages :1. Large volume of data.
2. Huge volume of population.
3. Time consuming
4. Direct and personal intervention has to be there.
5. Raw data.

Secondary data
In research, Secondary data is collected and possibly processed by
people other than the researcher in question. Common sources of
secondary data for social science include censuses, large surveys, and
organizational records. In sociology primary data is data you have
collected yourself and secondary data is data you have gathered from
primary sources to create new research. In terms of historical research,

these two terms have different meanings. A primary source is a book or

set of archival records. A secondary source is a summary of a book or
set of records.
In order to use secondary data three steps must be completed:
1. locate the data
2. evaluate the data
3. verify the data
Locating the data can be easily done with the advancements of
searching sources online. However, people need to be aware of the
details when searching online since pages can be out of date or poorly
put together. Therefore, use caution and pay attention to whether it is a
reliable data source online and check when the last update was. To
evaluate the data a researcher must carefully examine the secondary
data they are considering to ensure that it meets their needs and purpose
of study. The person must look at the population and what the sample
strategy and type were. It is also important to look at when the data was
collected, how it was collected, how it was coded and edited, along with
the operational definitions of measures that were used. Finally, the data
must be verified to ensure good quality material to be used in new
research.
Challenges of secondary data analysis
Advantages

Using secondary data can allow for the analyses of social processes in
what would otherwise be inaccessible settings. It also saves time and
money since the work has already been done to collect the data. That
lets the researcher avoid problems with the data collection process.
Using someone else's data can also facilitate a comparison with other
data samples and allow multiple sets of data to be combined. There is
also the chance that other variables could be included, resulting in a
more diverse sample than would have been feasible before.
Disadvantages
There are several things to take into consideration when using
preexisting data. Secondary data does not permit the progression from
formulating a research question to designing methods to answer that
question. It is also not feasible for a secondary data analyst to engage in
the habitual process of making observations and developing concepts.
These limitations hinder the ability of the researcher to focus on the
original research question. Data quality is always a concern because it's
source may not be trusted. Even data from official records may be bad
because the data is only as good as the records themselves. There are six
questions that a secondary analyst should be able to answer about the
data they wish to analyze.
1.What were the agency's or researcher's goals when collecting the data?
2.What data was collected and what is it supposed to measure?
3.When was the data collected?

4.What methods were used? Who was responsible and are they available
for questions?
5.How is the data organized?
6.What information is known about the success of that data collection?
How consistent is the data with data from other sources?

SAMPLING SCHEME AND SAMPLE SIZE

Sample size
The sample size of a statistical sample is the number of observations
that constitute it. It is typically denoted n, a positive integer (natural
number).
Typically, different sample sizes lead to different precision of
measurement. This can be seen in such statistical rules as the law of
large numbers and the central limit theorem. All else being equal, a
larger sample size n leads to increased precision in estimates of various
properties of the population.
The procedure used for sampling was "convenience & judgement
sampling" Although the sample chosen by this method has a main draw
back of the members not being true representative of the universe, yet
for a research to be a completed in such a short time limit, it solves the
purpose. The sample size taken for the purpose a research was 100.

RELIANCE INDUSTRIES
Reliance Industries is one of the major players in the
petrochemical sector inIndia. It is the flagship company of the Reliance
Group and is considered as the largest private sector company of the
country. The Reliance Industries manufactures maximum polyester yarn
and fiber in the world and also enjoys a high position across the globe
for the promotion of major petrochemical products.
History of Reliance Industries:
Reliance Industries limited is the main company within the
Reliance Group, comprising of the subsidiary companies like the
Reliance Petroleum Limited and Reliance Retail Limited. In 1975, the
company explored the textile sector and after two years it stepped
backwards to produce petrochemicals. Thereafter the Reliance
Industries also got involved in the refining of crude oil. The main
manufacturing units of the Reliance Industries are in different parts of
westernIndia like at Naroda, Hazira, Patalganga, and Jamnagar.
Products of Reliance Industries:
The Reliance Industries has earned a high benchmark in the production
of the petrochemical products like from crude oil to natural gas

exploration and production to other variants of petrochemicals. Some of

the main products of Reliance Industries are-

petroleum products
polyester products
polyester intermediates
plastics
polymer intermediates
chemicals
synthetic textiles
fabrics

Brand Names of the Products of Reliance Industries:

Regarding the use of petrochemical product like polymers, the Reliance
Industries is a major producer of product brands like Repol, Relene,
Reclair, Reon, and Relpipe. The company produces Linear Alkyl
Benzene under the name of Relab. The other brands of products of the
Reliance Industries which have earned popularity in the market are:

Recrylon
Recrylic
Recron
Recron Stretch
Recron Cotluk
Recron Dyefast
Recron Superblack
Recron Superdye
Recron Fibrefill

Performance of Reliance Industries:

The Reliance Industries is not only the largest producer of
polyester fiber and yarn in the world but it is the fourth largest producer
of Paraxylene, fifth largest producer of Purified Terepthalic Acid, and
seventh largest producer of Polypropylene.

Dhirubhai Ambani
Founder of Reliance Industries
Dhirajlal Hirachand Ambani, one of the leading Indian
businessmen, was born on December 28, 1932 in Chorwad, Gujarat.
Popularly known as Dhirubhai Ambani, he heads The Reliance
Industries, India's largest private enterprise.
Dhirubhai started off as a small time worker with Arab merchants
in the 1950s and moved to Mumbai in 1958 to start his own business in
spices. After making modest profits, he moved into textiles and opened
his mill near Ahmedabad. Dhirubhai founded Reliance Industries in
1958. After that it was a saga of expansions and successes.
Reliance, acknowledged as one of the best-run companies in the
world has various sectors like petrochemicals, textiles and is involved in
the production of crude oil and gas, to polyester and polymer products.
The companies refinery at Jamnagar accounts for over 25% of India's
total refining capacity and their plant at Hazira is the biggest chemical
complex in India. The company has further diversified into Telecom,
Insurance and Internet Businesses, the Power Sector and so on. Now the
Reliance group with over 85,000 employees provides almost 5% of the
Central Government's total revenue.

Dhirubhai has been one among the select Forbes billionaires and
has also figured in the Sunday Times list of top 50 businessmen in Asia.
His industrious nature and willingness to take on any risk has made him
what he is. In 1986 after a heart attack he has handed over his empire to
his two sons Anil and Mukesh. His sons are carrying on the successful
tradition of their illustrious father.
Early life
'Dhirajlal Hirachand Ambani' was born on 28 December 1932, at
Chorwad, Junagadh in the state of Gujarat, India, into a Modh family of
very moderate means. He was the second son of a school teacher. When
he was 16 years old, he moved to Aden, Yemen. Initially, Dhirubhai
worked as a dispatch clerk with A. Besse & Co. Two years later A.
Besse & Co. became the distributors for Shell products and Dhirubhai
was promoted to manage the companys oil-filling station at the port of
Aden.
He was married to Kokilaben and had two sons and two daughters.
He also worked in Dubai for some time during his early years.
Reliance Commercial Corporation
Ten years later, Dhirubai returned to India and started the Reliance
Commercial Corporation with a capital of Rs. 15,000.00. The primary

business of Reliance Commercial Corporation was to import polyester

yarn and export spices.
The business was setup in partnership with Champaklal Damani,
his second cousin, who used to be with him in Aden, Yemen. The first
office of the Reliance Commercial Corporation was set up at the
Narsinathan Street in Masjid Bunder. It was a 350 Sq. Ft. room with a
telephone, one table and three chairs. Initially, they had two assistants to
help them with their business. In 1965, Champaklal Damani and
Dhirubhai Ambani ended their partnership and Dhirubhai started on his
own. It is believed that both had different temperaments and a different
take on how to conduct business. While Mr. Damani was a cautious
trader and did not believe in building yarn inventories, Dhirubhai was a
known risk taker and he considered that building inventories,
anticipating a price rise, and making profits through that was good for
growth.
During this period, Dhirubhai and his family used to stay in an one
bedroom apartment at the Jaihind Estate in Bhuleshwar. Mumbai. In
1968, he moved to an up market apartment at Altamount Road in South
Mumbai.
Reliance Textiles
Sensing a good opportunity in the textile business, Dhirubhai
started his first textile mill at Naroda, near Ahmedabad in the year 1966.

Textiles were manufactured using polyester fibre yarn. Dhirubhai started

the brand "Vimal", which was named after his elder brother Ramaniklal
Ambani's son, Vimal Ambani. Extensive marketing of the brand
"Vimal" in the interiors of India made it a household name. Franchise
retail outlets were started and they used to sell "only Vimal" brand of
textiles. In the year 1975, a Technical team from the World Bank visited
the Reliance Textiles' Manufacturing unit. This unit has the rare
distinction of being certified as "excellent even by developed country
standards" during that period.
Death
Dhirubhai Ambani was admitted to the Breach Candy Hospital in
Mumbai on June 24, 2002 after he suffered a major "brain stroke". This
was his second stroke, the first one had occurred in February 1986 and
had kept his right hand paralyzed. He was in a state of coma for more
than a week. A battery of doctors were unable to save his life. He
breathed his last on July 6, 2002, at around 11:50 P.M. (Indian Standard
Time).
His funeral procession was not only attended by business people,
politicians and celebrities but also by thousands of ordinary people. His
elder son, Mukesh Ambani, performed the last rites as per Hindu
traditions. He was cremated at the Chandanwadi Crematorium in
Mumbai at around 4:30 PM (Indian Standard Time) on July 7, 2002.

He is survived by Kokilaben Ambani, his wife, two sons, Mukesh

Ambani and Anil Ambani, and two daughters, Nina Kothari and Deepti
Salgaocar.
Dhirubhai Ambani started his long journey in Bombay from the
Mulji-Jetha Textile Market, where he started as a small-trader. As a
mark of respect to this great businessman, The Mumbai Textile
Merchants' decided to keep the market closed on July 8, 2002. At the
time of Dhirubhai's death, Reliance Group had a gross turnover of
Rs. 75,000 Crore or USD $ 15 Billion. In 1976-77, the Reliance
group had an annual turnover of Rs 70 crore and Dhirubhai had
started the business with Rs.15,000.

Company Perspectives
Growth through Commitments. We care about: Quality; Research &
Development; Health, Safety & Environment; Human Resource
Development; Energy Conservation; Corporate Citizenship.
Reliance believes that any business conduct can be ethical only
when it rests on the nine core values of Honesty, Integrity, Respect,
Fairness, Purposefulness, Trust, Responsibility, Citizenship and Caring.
The essence of these commitments is that each employee conducts
the company's business with integrity, in compliance with applicable
laws, and in a manner that excludes considerations of personal
advantage.
We do not lose sight of these values under any circumstances,
regardless of the goals we have to achieve. To us, the means are as
important as the ends.
Reliance Industries represents the continuation of India's greatest
corporate success story since the country's independence. Founded by
Dhirubhai H. Ambani in 1958, Reliance grew to include holdings in
energy production and distribution, telecommunications, and capital
finance. After a public feud between Mukesh D. Ambani and younger

brother Anil, these operations were split off into a new company
controlled by Anil Ambani. Reliance Industries is listed on the Mumbai
Stock Exchange. Mukesh Ambani is company chairman and managing
director.
Public Offering Revolution in 1977
The "old boy" network that dominated India's political, industrial,
and financial circles also meant that Ambani had to look elsewhere for
investment capital to back his growing ambitions. Cut off from funding
from the Indian government, Ambani instead took the thenrevolutionary step of turning to the stock market. In 1977, Ambani
launched Reliance Textile Industries' initial public offering (IPO). The
IPO, of 2.8 million shares, raised $1.8 million, and was considered
among the largest in India at the time. By circumventing the traditional
reliance on the state for capital investment, Ambani sparked a revolution
in India, and was widely credited for setting the stage for the country's
emergence as a major regional industrial center.
Ambani's deftness at working the Indian bureaucracy enabled him
to take advantage of the country's arcane license system, which also
imposed stiff import duties, virtually assuring license-holders of a
captive market. In 1981, for example, Ambani received a license to
construct a factory in Patalganga to produce polyester filament yarn.
Soon after the factory launched production, the Indian government
sharply raised import duties on polyester yarn. The Patalganga plant

completed its second phase in 1985. The following year, the site added a
new polyester staple fiber plant as well.
Into the early 1980s, Ambani was joined by sons Mukesh and
Anil. Both had been sent to the United States for their education and,
upon their return to India, played a prominent part in implementing
Reliance's next phase of growth. Just as the company had moved from
the sale of textiles to their manufacture, Reliance became determined to
continue its backward integration in order to produce the chemicals
from which the textile yarns were made.
The company's new strategy led it to enter the petrochemicals
industry, building its first plant for the production of purified terephtalic
acid in 1986. In that year, following a stroke that left Dhirubhai Ambani
partially paralyzed, the company's day-to-day direction was taken over
by brothers Mukesh and Anil. Their father nonetheless remained
chairman and the guiding hand of the business's growth until his death
in 2002.
The following year, the company added a unit for the production
of linear alkyl benzene, followed by the opening of a paraxylene plant
in 1988. The company then began developing a new petrochemicals
complex at Hazira, which began production of vinyl chloride monomer
and polyvinyl chloride. In this way, the company developed market
leadership both in polyesters and in polymers. By 1992, the company

had launched production of high-density polyethylene at the Hazira

complex as well.

Constructed in record time, the Jamnagar site was commissioned

in 1999. The site's production capacity was double that of any other
Indian refinery and ranked among the top five in the world. The addition
of the new facility also placed Reliance at the top rank of the country's
private-sector companies. In 2002, Reliance Petroleum was merged into
Reliance Industries, which then became one of the country's top three
companies, including state-owned entities.
Breaking Up in 2006
Dhirubhai Ambani died in 2002, and the Ambani brothers took
over as heads of the company. In that year, the company increased its
dominance of the country's petrochemicals sector through its acquisition
of main private-sector rival Indian Petrochemicals Corporation. Also in
2002, Reliance launched a diversification effort, targeting the
telecommunications sector, especially the fast-growing cellular phone
market. Reliance set up its own phone service, Reliance Infocomm, in
that year.
Yet the petroleum industry remained the company's major growth
focus. In 1999, the Indian government auctioned off 25 blocks for

exploration; bids were given in the form of royalty percentage offers.

Reliance won 12 of the blocks and promptly set in place its own team of
exploration experts, backed by oilfield services from Halliburton and
Schlumberger. Reliance's investment quickly paid off with the discovery
of natural gas reserves estimated at some 14 trillion cubic feet, the
largest natural gas field discovered in India in decades, in the KrishnaGodavari Basin in the Bay of Bengal. In 2004, the company struck
again, locating a new gas field in the Bay of Bengal, off the Orissa
Coast.
Buoyed by its successful exploration efforts, Reliance unveiled an
ambitious expansion program for the second half of the 2000s. The
company's plans included a $6 billion extension of the Jamnagar site,
doubling it in size and making it the world's largest refinery by 2009.
The company also announced that it intended to spend $10 billion on
further oil exploration efforts, targeting the international market. In this
way, the company hoped to increase its production tenfold by the end of
the century. At the other end of the petroleum market, the company
launched a $1.5 billion expansion of its Reliance gas station chain, with
the goal of 6,000 stations. The company also expanded internationally,
becoming the world's leading manufacturer of polyester yarn with the
acquisition of Germany's Trevira. In addition, the company boosted its
telecommunications wing, acquiring U.K.-based FLAG Telecom, an
operator of a 50,000-kilometer underwater fiber-optic cable network.

In the meantime, rising tensions between Mukesh and Anil

Ambani came to a head in late 2005, when a long-simmering
disagreement over company strategy broke out into an open and highly
publicized feud. In the end, a truce was brokered by the brothers'
mother, who proposed a breakup of Reliance Industries into two roughly
equal components. Mukesh Ambani remained as head of the company's
petroleum, petrochemical, and textiles operations, and Anil Ambani
regrouped the company's telecommunications, energy, capital finance,
and other operations into a new company. The breakup of the company
took place in 2006. As a result, Reliance Industries emerged as a
focused and highly integrated petroleum and petrochemicals challenger
to the global heavyweights.

Principal Subsidiaries :

Reliance Industrial Investments and Holdings Ltd.;

Reliance Infrastructure Limited;
Reliance Middle East DMCC (U.A.E.);
Reliance Netherlands B.V.;
Reliance Petroleum Limited;
Reliance Retail Limited;
Reliance Strategic Investments Limited;
Reliance UK Ltd. (50%);
Reliance Ventures Ltd.

Principal Competitors :

Indian Oil Corporation Ltd.;

Hindustan Petroleum Corporation Ltd.;
Bharat Petroleum Corporation Ltd.;
Indian Petrochemicals Corporation Ltd.;
Mangalore Refinery and Petrochemicals Ltd.;
Kochi Refineries Ltd.;
Chennai Petroleum Corporation Ltd.;
Parker Agrochem Exports Ltd.

Additional Details

Public Company
Incorporated: 1958
Employees: 12,113
Sales: $19.97 billion (2006)
Stock Exchanges: Mumbai
Ticker Symbol: RIL

 NAIC: 324110 Petroleum Refineries; 221210 Natural Gas

Distribution; 313230 Nonwoven Fabric Mills

Chronology
Key Dates 1948 Gujarat native Dhirubhai H. Ambani, aged 16, travels to
Aden and begins working as a clerk at a service station.
1958 Ambani returns to India and sets up an import-export
business, eventually focusing on the textile market, which
becomes Reliance Textiles.
1966 Reliance launches textile manufacturing, building its first
factory.
1977 Reliance goes public in one of India's first and largest public
offerings.
1981 The company begins construction of a polyester filament
yarn facility in Patalganga.
1986 After Ambani suffers a stroke, sons Mukesh and Anil take
over day-to-day direction of the company; the company launches
its first petrochemicals production as part of a vertical integration
strategy.
1991 Reliance Refineries Ltd. is established in preparation for
further vertical integration.
1993 Reliance Refineries goes public and changes its name to
Reliance Petroleum.
1997 Reliance Petroleum launches construction of India's largest
oil refinery at Jamnagar.
1999 Reliance wins a bid for 12 exploration blocks auctioned off
by the Indian government.
2002 Reliance locates the largest Indian natural gas field in
decades; Dhirubhai Ambani dies at age 69; Reliance Petroleum is
merged into Reliance Industries.
2004 Reliance discovers a new natural gas field in the Bay of
Bengal; the company acquires Germany's Trevira, becoming the
world's leading manufacturer of polyester.

 2006 Reliance Industries is broken up between the Ambani

brothers.

Corporate Rankings
It featured in the Fortune Global 500 list of World's Largest
Corporations' for the fourth consecutive year
Ranked 269th in 2007 having moved up 73 places from last year.
Featured as one of the world's Top 200 companies in terms of
Profits.
Featured among top 50 companies with the biggest increase in
Revenues.
Their maiden CSR (2004-05) report was the first Corporate
Sustainability Report from the Indian Oil & Gas sector. Further,
this report obtained in-accordance 2002- guidelines status from
the Global Reporting Initiative (GRI) - the official collaborating
centre of the United Nations Environment Programme (UNEP)
RIL emerged as the second largest private sector company from
India to feature in the 2007 Fortune Global 500 list (at rank 269)
of the world's largest corporations [3].
RIL was featured on the Forbes Global 2000 list for 2005 at
position 298 [4].
RIL was the only Indian private sector company to be listed in the
Top-500 companies in the world in terms of market value in
Business Week's The Global 1000 List, July 2004.
Reliance emerged in top positions in Business Barons - TNS Mode
Opinion Poll in August 2004
Awards
International Refiner of the Year in 2005 at the 23rd Annual Hart's
World Refining and Fuels Conference

Awards for Managers

Mukesh D. Ambani received the United States-India Business
Council (USIBC) leadership award for "Global Vision" 2007 in
Washington in July 2007.
Mukesh D. Ambani was conferred the Asia Society Leadership
Award by the Asia Society, Washington, USA, May 2004.
Mukesh D. Ambani ranked 13th in Asia's Power 25 list of The
Most Powerful People in Business published by Fortune
magazine, August 2004.
Mukesh D. Ambani was chosen Telecom Man of the Year 2004 by
Voice and Data magazine, September 2004.
Mukesh D. Ambani is Economic Times Business Leader of the
Year

Bid For Hutch

In 2007, Reliance Communications had bid for 67% of Hutch but lost to
Vodafone led by its CEO Arun Sarin.
Acquisitions
In July 2007, the company announced it is buying US-based managed
ethernet and application delivery services company CEO Rohit
Srivastava Yipes Enterprise Services for a cash amount of Rs. 1200
crore rupees (equivalent of USD 300 million).
In its first overseas acquisition, the Reliance group has amalgamated the
United States-based Flag Telecom for $ 211 million [roughly Rs 950
crore (Rs 9.50 billion)].

Board of Directors

Corporate Governance
Growth through Governance
Reliance is in the forefront of implementation of Corporate
Governance best practicesCorporate Governance at Reliance is
based on the following main principles:
Constitution of a Board of Directors of appropriate composition,
size, varied expertise and commitment to discharge its
responsibilities and duties.
Ensuring timely flow of information to the Board and its
Committees to enable them to discharge their functions effectively.
Independent verification and safeguarding integrity of the
Companys financial reporting.
A sound system of risk management and internal control.
Timely and balanced disclosure of all material information
concerning the Company to all stakeholders.
Transparency and accountability.
Compliance with all the applicable rules and regulations.
Fair and equitable treatment of all its stakeholders including
employees, customers, shareholders and investors.

Reliance -Our Commitments

Growth through Commitments
We care about
Quality
Research & Development
Health, Safety & Environment
Human Resource Development
Energy Conservation
Corporate Citizenship
Reliance believes that any business conduct can be ethical only
when it rests on the nine core values of Honesty, Integrity, Respect,
Fairness, Purposefulness, Trust, Responsibility, Citizenship and Caring.
The essence of these commitments is that each employee conducts
the company's business with integrity, in compliance with applicable
laws, and in a manner that excludes considerations of personal
advantage.
We do not lose sight of these values under any circumstances,
regardless of the goals we have to achieve. To us, the means are as
important as the ends.

Manufacturing Facilities
Reliance Industries Limited operates world-class manufacturing
facilities across the country at Allahabad, Barabanki, Dahej, Dhenkanal,
Gandhar, Hazira, Hoshiarpur, Jamnagar, Kurkumbh, Nagothane,
Nagpur, Naroda, Patalganga, Silvassa and Vadodara.
Allahabad Manufacturing Division located in Allahabad, Uttar Pradesh,
is spread over 105 acres. It is equipped with polymerization and
continuous polymerization facilities.
Barabanki Manufacturing Division located near Lucknow, Uttar
Pradesh, is spread over 106 acres. It manufactures Black Fibre.
Dahej Manufacturing Division located near Bharuch, Gujarat, is spread
over 1,778 acres. It comprises of an ethane / propane recovery unit, a
gas cracker, a caustic chlorine plant and 4 downstream plants, which
manufacture polymers and fibre intermediates.
Dhenkanal Manufacturing Division located in Baulpur, Uttar Pradesh, is
spread over 227 acres. It manufactures polyester staple fibre.
Hoshiarpur Manufacturing Division located in Hoshiarpur, Punjab, is
spread over 69 acres. It manufactures a wide range of PSF, PFF, POY
and polyester chips.
Hazira Manufacturing Division located near Surat, Gujarat, is spread
over 700 acres. It comprises of a Naptha cracker feeding downstream
fibre intermediates, plastics and polyester plants.
Jamnagar Manufacturing Division located in Jamnagar, Gujarat, is
spread over 7,400 acres. It comprises of a petroleum refinery and
associated petrochemical plants. The refinery is equipped to refine
various types of crude oil (sour crude, sweet crude or a mixture of both)
and manufactures various grades of fuel from motor gasoline to

Aviation Turbine Fuel (ATF). The petrochemicals plants produces

plastics and fibre intermediates.
Kurkumbh Manufacturing Division located near Pune, Maharashtra, is
spread over 34 acres. It manufactures fibre intermediates.
Nagothane Manufacturing Division located in Raigad, Maharashtra, is
spread over 1,860 acres. It comprises of an ethane and propane gas
cracker and five downstream plants for the manufacture of polymers,
fibre intermediates and chemicals.
Nagpur Manufacturing Division located in Nagpur, Maharashtra, is
spread over 368 acres. It manufactures polyester filament yarn, dopedyed specialty products of different ranges, fully drawn yarn and
polyester chips.
Naroda Manufacturing Division located near Ahmedabad, Gujarat, is
RILs first manufacturing facility and is spread over 150 acres. This
synthetic textiles and fabrics manufacturing facility manufactures and
markets woven and knitted fabrics for home textiles, synthetic and
worsted suiting and shirting, ready to wear garments and automotive
fabrics.
Patalganga Manufacturing Division located near Mumbai, Maharashtra,
is spread over 200 acres. It comprises of polyester, fibre intermediates
and linear alklyl benzene manufacturing plants.
Silvassa Manufacturing Division located in the Union Territory of
Dadra and Nagar Haveli, is spread over 127 acres. It manufactures a
wide range of specialty products such as Recron Stretch, Linen Like,
Melange, Thick-n-thin and Bi-shrinkage yarns.
Vadodara Manufacturing Division located in Vadodara, Gujarat, is
spread over 1,263 acres. It comprises of a Naptha cracker and 15
downstream plants for the manufacture of polymers, fibres, fibre
intermediates and chemicals.
Each of these complexes has world class manufacturing facilities.

LIMITATIONS
The sample choose on the basis of convenience & judgement
sampling might not have been the true representative of the universe.
Though every care has been taken to make it most representative.
Some respondent (Specially low educated) had not filled the
questionnaire themselves and asked their children which may cause
a deviation in the results as the administrators always play an
important role in formulating the purchase decision.
The possibility of biasing factor and impact of opinion leader could
not be eliminated as the re-respondents were human being.

FIELD WORK
The respondents were given questionnaire either by contacting
personally or by making calls at houses, offices and shops so as to
cover all classes of respondent.

TABULATION / CHARTING OF DATA

The data so collected was tabulated as per requirement and then
interpreted in a way so that the conclusion could be Darwin to give a
significant shape.

Data Interpretation With Tables & Charts

Questionnare Used in The Survey
Q1) What is your Age Group?
(A) 18-30
(B) 31-45

(C) 46-60

Respondents Age Group Respondent

18-30
31-45
46-60
60+

Response
31
41
12
16

D
16%

A
31%

C
12%

B
41%

(D) 60+

Q2) What is your occupation?

(A) Student (B) Service Man (C)Businessman (D) Other
Respondents Occupation Respondent
Student
Service Man
Businessman
Other

Response
24
27
31
18

35

Response

30
25

31
24

27
18

20
15
10
5
0
A

C
Respondent
Response

Q3) What is your Education?

(A) Below Metric (B) X / XII

(C) Graduate (D) PG / +

Respondents Education -

Response

Respondent
Below Metric
X / XII
Graduate
PG / +

40
35
30
25
20
15
10
5
0

Response
12
24
38
26

38
26

24
12

C
Respondent
Response

Q4) Do you think the famous split between Ambani brothers overall
proved to be a good decision later?
(A) Yes (B) No (C) Perhaps (D) Can Not Say
On the Outcome of split between Ambani brothers - Positover or Not ?
Respondent
Yes
No
Perhaps
Can Not Say

Response
51
23
11
15

D
15%
C
11%
A
51%
B
23%

Q5) In your view what quality made Dhiru Bhai Ambani a top class
and distuingueshed businessman?
(A) Will Power (B) Business Sense (C) Honesty (D)
Other
The top quality of Dhiru Bhai Ambani-

Response

Respondent
Will Power
Business Sense
Honesty
Other

40
35
30
25
20
15
10
5
0

Response
32
38
19
11

38
32
19
11

C
Respondent
Response

Q6) Do you trade the shares in NSE/BSE?

(A) Regularly (B) Often
(C) Sometimes (D) Never
Are Respondents Share Traders?
Respondent
Regularly
Often
Sometimes
Never

Response
21
39
12
28

A
21%

D
28%

C
12%

B
39%

Q7) Do you own Reliance Shares?

(A) Yes (B) No
Owning Reliance Shares Respondent
Yes
No

Response
61
39

B
39%
A
61%

Q8) What is your opinion about Reliance Shares?

(A)Blue Chip (B) Profit Yielding (C) Ordinary (D) Poor
Opinion about Reliance Shares Respondent
Blue Chip
Profit Yielding
Ordinary
Poor

50

44

40
Response

Response
44
30
12
14

30

30
20

12

14

10
0
A

B
Respondent
Response

Q9) Which Petrochemical is most reliable in your view?

(A)Reliance (B) Indian Oil (C) HP (D) Other
Most reliable Petrochemical Company Respondent
Reliance
Indian Oil
HP
Other

50

Response
46
21
20
13

46

Response

40
30

21

20

20

13

10
0
A

C
Respondent
Response

Q10) Do you think Reliance has got the potential and mettle necessary
to hit the Global No. 1 Ranking in future ?
(A) Yes (B) May Be (C) No (D) Cann't Say
Would Reliance hit the Global No. 1 Ranking in future Respondent
Yes
May Be
No
Cann't Say

70

Response
64
12
6
18

64

Response

60
50
40
30
20

18

12

10
0
A

C
Respondent
Response

SALIENT FINDINGS
1

Majority of the respondent is youth.

Respondents were randomly selected to represent a genuine sample.
Majority of the respondent were well qualified.
Majority of the respondents insisted that the famous split between
the Ambani brothers overall turned out to be good for everybody.
As per the respondents opinion, a good business sense and strong
will power made Dhuru Bai Ambani a business tycoon.
More than half of the respondents were regular share traders.
Interestingly, more than half of respondents were possessing
Relianse Shares.
Majority of the respondent beleived that Reliance shares are profit
making to them.
Reliance has managed to implant a very positive image of own in its
consumer base as majority of the respondents beleived that Reliance
has a sufficient edge over the other major petrochemical companies.
The most interesting and optimistic observation was that majority
insisted that future of the Reliance is golden and that in coming time. it
would hit the top spot in Fortune 500.

SUGGESTIONS
I am pleased to provide following humble suggestions : Reliance need to diversify its product range.
Reliance should improve the hospitality of customer care.
Reliance should look for aggressive tie-ups and take overs to uplift
its market share.
It should look for more ofensive strategies like share buyback to
increase its share value as reliance share is still undervalued.
1

CONCLUSION
Is an inference to the above study, I can conclude that despite
varous threat from competent rivals Reliance has managed to stand a
Cutomer base of its own.
This was interesting to observe that majority of the respondents
appreciated the famous split between Ambani brothers. Majority was also
right when it concluded that a good business sense and strong will power
made Dhuru Bai Ambani a business tycoon.Most regular share traders prefer
to trade in Reliance in fact more than half of respondents were possessing
Relianse Shares.Reliance has a very good public image as majority of the
respondent beleived that Reliance shares are profit making to them.Reliance
has managed to implant a very positive image of own in its consumer base as
majority of the respondents beleived that Reliance has a sufficient edge over
the other major petrochemical companies.
The most interesting and optimistic observation was that majority
insisted that future of the Reliance is golden and that in coming time. it
would hit the top spot in Fortune 500.

Annexures

TABLES
Respondents Age Group Respondent
18-30
31-45
46-60
60+

Response
31
41
12
16

Respondents Occupation Respondent

Student
Service Man
Businessman
Other

Response
24
27
31
18

Respondents Education Respondent

Below Metric
X / XII
Graduate
PG / +

Response
12
24
38
26

On the Outcome of split between Ambani brothers - Positover or Not ?

Respondent
Yes
No
Perhaps
Can Not Say

Response
51
23
11
15

The top quality of Dhiru Bhai AmbaniRespondent

Will Power
Business Sense
Honesty
Other

Response
32
38
19
11

Are Respondents Share Traders?

Respondent
Regularly
Often
Sometimes
Never

Response
21
39
12
28

Owning Reliance Shares Respondent

Yes
No

Response
61
39

Opinion about Reliance Shares Respondent

Blue Chip
Profit Yielding
Ordinary
Poor

Response
44
30
12
14

Most reliable Petrochemical Company Respondent

Reliance
Indian Oil
HP
Other

Response
46
21
20
13

Would Reliance hit the Global No. 1 Ranking in future Respondent

Yes
May Be
No
Cann't Say

Response
64
12
6
18

Questionnare Used in The Survey

Q11) What is your Age Group?
(A) 18-30
(B) 31-45

(C) 46-60

(D) 60+

Q12) What is your occupation?

(A) Student (B) Service Man (C)Businessman (D) Other
Q13) What is your Education?
(A)Below Metric (B) X / XII

(C) Graduate (D) PG / +

Q14) Do you think the famous split between Ambani brothers overall
proved to be a good decision later?
(A) Yes (B) No (C) Perhaps (D) Can Not Say
Q15) In your view what quality made Dhiru Bhai Ambani a top class
and distuingueshed businessman?
(A) Will Power (B) Business Sense (C) Honesty (D)
Other
Q16) Do you trade the shares in NSE/BSE?
(A) Regularly (B) Often
(C) Sometimes (D) Never
Q17) Do you own Reliance Shares?
(A) Yes (B) No
Q18) What is your opinion about Reliance Shares?
(A)Blue Chip (B) Profit Yielding (C) Ordinary (D) Poor
Q19) Which Petrochemical is most reliable in your view is your
Education?
(A)Reliance (B) Indian Oil (C) HP (D) Other
Q20) Do you think Reliance has got the potential and mettle necessary
to hit the Global No. 1 Ranking in future ?
(A) Yes (B) May Be (C) No (D) Cann't Say

BIBLIOGRAPHY
The

work

presented

here

has

been

prepared and polished with the help of several

sources. I feel it my moral responsibility to
enlist the used sources, thereby the list is
given below. I feel extremely obligated to the
content creators of these resources and truly
appreciate their spirit.
www.Wikipedia.org
http://business.mapsofindia.com/india-

petroleum-industry/reliance-industries.html
http://www.referenceforbusiness.com/history
2/78/Reliance-Industries-Ltd.html