1

A
PROJECT REPORT
ON

TO STUDY THE MARKET POTENTIAL OF DULUX PAINT IN BADDI

UNDER THE GUIDANCE OF

Mr MANTESHWAR JHA
RANOTE
Project Guide

SUBMITTED BY
DEEPINDER SINGH
MBA 4 th (sem.)

Marketing
Roll
no. 104982249506

PUNJAB INSTITUTE OF MANAGEMENT AND TECHNOLOGY

ACKNOWLEDGEMENT
Management study is incomplete without practical experience. Being an M.B.A
student, I know that creativity and practice both are essential elements of management to take the
successful decision. It is my profound privilege to express my thanks to my esteemed guide
Ms.Namita Sharma, for his invaluable and competent guidance to me.
I am indebted to our Director Dr. A.S. Joshi who gave me an opportunity and valuable guidance
to complete my project work. I also want to pay my thanks to all the other staff members who
provided me useful information, which I required for my project.

Deepinder singh
MBA-Marketing

DECLARATION
I, Deepinder Singh hereby declare that the project work titled TO STUDY THE
MARKET POTENTIAL OF DULUX PAINT IN BADDI is original work done by me
and submitted to the Punjab Technical University for the fulfillment of requirement for the
award of the degree of Master of Business Administration (Marketing) is a record of original
work done under the supervision of Mr Manteshwar Jha

Roll No. 1048982249506

Deepinder Singh

Date: --------------------

MBA

Certificate by the Guide

This is to certify that the project work titled TO STUDY THE MARKET
POTENTIAL OF DULUX PAINT IN BADDI is a bonafide work of Mr. Deepinder
Singh Roll No. 104982249506 is carried out in a partial fulfillment for the award of degree of
Master of Business Administration of Punjab Technical University under my guidance. This
project has not been submitted earlier for the award of any degree/ diploma of any other Institute/
University.

Place:

Mr. MANTESHWAR JHA

Date:

TRAINING AND PLACEMENT OFFICER

CONTENTS
1)
2)
4)
5)
6)
7)
8)
9)

Company Profile
Objective
Research Methodology
Data Analysis & interpretations
Findings
Limitations
Conclusion
Suggestions & Recommendations

7-23
24-25
26-27
28-37
38-39
40-41
41-43
44-45

History
In the early days of its existence, decorators and their suppliers were the main
customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in
the 1950s. By 1953, Deluxe was available in the retail market and ten years later the
famous Old English Sheepdog was used in advertisements, to the point where "Dulux
dog" has become a common nickname for the breed. The name Dulux is derived from
the words DuPont and Luxury.
[edit]The Let's Color Project
In 2010, alongside Deluxe Valentine, Coral and Marshall, Dulux launched the Let's
Colour Project.[1][2] A global movement which called communities around the world to
paint grey public spaces with bright colours. The initiative first went to Brazil with a
group of volunteers painting the Lapa Stairs in Rio de Janeiro in March 2010.[3] This was
followed by the community painting event at the Virginia Primary School in Tower
Hamlets.[4] It then went to Purohiton Ki Haveli community square in Jodhpur.[5] These
painting events were filmed and captured in a tv commercial 'Dulux Walls' directed
by Adam Berg and documentaries on their YouTube Channel. The colour movement
has since travelled through France, China, Turkey, South Africa and the Netherlands,
and continues colouring public spaces all over the globe. The project is captured on
the Let's Colour Project Blog which also acts as an interesting catalogue of all things
colour.
[edit]Dulux dog

An Old English Sheepdog, mascot for the Dulux brand since the 1960s
The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first
introduced in advertising campaigns in 1961. Since then they have been a constant and
highly popular feature of Dulux television and print adverts wherever the paint is sold.
So much so, that many people in those markets refer to the breed as a 'Dulux dog'
rather than a Sheepdog.
Over the years, different dogs have appeared in the adverts. However, they all look very
similar, partially as a result of most of them being selected from a closely related line
of pedigree dogs. The first Dulux dog was Shepton Dash, who held the role for eight
years. His successor, Fernville Lord Digby, was the most famous Dulux dog and also
made his owner, Cynthia Harrison, famous. When filming advertisements, Digby was
treated like a star, being driven to the studio in a chauffeur driven car. Barbara
Woodhouse was employed to train Digby and his three stunt doubles, who were used
whenever specific tricks or actions needed to be filmed.
Gambit - another Dulux dog, was used in a photographic shoot in 1980 for Philips Video
and its new generation of video recorders. By the time the shoot was finished there was
enough hair to fill a mattress - the dog was constantly groomed during the shoot.
Apart from Dash, all the Dulux dogs have been breed champions, and five of them have
won 'Best in Show' prizes.
[edit]Dulux in Australia and New Zealand
In Australia and New Zealand, Dulux has been involved with the manufacture and
marketing of paint and related systems in since 1918, and is the largest manufacturer of

paint products in Australia. Dulux Australia was a key player in the ICI Paints World
Group, until in 1997 ICI PLC informed ICI Australia of its intention to sell its concern.
This decision led ICI Australia to be renamed on February 2, 1998 to Orica Australia
Limited. In Australia and New Zealand Dulux was wholly owned by Orica until July
2010, when DuluxGroup (ASX: DLX) was spun off as a separate company. Scottish
band Fairground Attraction's song "Perfect" was used for an advertisement on TV.
The current TV advertisements feature the Dulux Dog and several hundred other Old
English Sheepdogs racing around collecting cricket stumps, drum sticks, wooden
spoons and sticks and other items to stir a newly opened pot of Dulux Wash and Wear.
[6]
The music used is "I Woke Up Today" by American band Port O'Brien from the album
"All We Could Do Was Sing".[7]
[edit]
Adding cheer to your world
Our commitment to the future means continued improvement in safety, health and
environmental performance.
AkzoNobel India (previously known as ICI India) manufactures and markets paints,
specialty chemicals and starch.

With an employee strength of about 900, AkzoNobel India's manufacturing sites,

business and sales offices and distribution network span the length and breadth of the
country.
In 2008, Akzo Nobel N.V., became the owner of the entire equity share capital of
Imperial Chemical Industries Ltd., through a scheme of arrangement under section 425
of the UK Companies Act 1985, by virtue of which the Company has become a
subsidiary of Akzo Nobel N.V. In order to leverage the global strengths of AkzoNobel
brand, the name of the Company has been changed from ICI India Limited to Akzo
Nobel India Limited in 2010.
In late 2010, the National Starch Business of the Company was sold to an affiliate of
Corn Products Group of the USA.
The continuing portfolio with the Company at present consists of:
Paints
Surface Chemistry
Magik Smooth Acrylic Finish
Magik Smooth Acrylic Finish Distemper is a water based distemper
for all types of normal interior masonry surfaces. It is made
available in an exhaustive shade range and provides a smooth and
durable mall finish on the applied surfaces.
Improved extender combination that gives the surface an excellent
smooth finish, superior to an ordinary distemper finish.

10

Superior colour delivery with brighter and cleaner shades for

beautiful walls.
Faster application with lesser effort due to
Magik Smooth Acrylic
the improved ease of brushability.
Finish
Surface
Preparation
:
Dry Sanding, flame culling or welding of the dry
paint film will give rise to dust and hazardous
fumes. Wet sanding should be used wherever
possible. If exposure cannot be avoided by the
provision of local exhaust ventilation, suitable
respiratory protective equipment should be
used.Previous coating of lime wash or powder
distemper must be scrapped off. Earlier coatings of
oil or emulsion based paints should be thoroughly Smooth Acrylic Finish
sanded. Cracked or flaked paint must be completely
removed. Ensure that surface to be painted is free from dirt, grease, oil,
moisture and grime.

Priming
:
Prime surface with a coat of ICI Solvent Based (34-0200) or ICI Water Based
(32-0168) Cement Primer and dry overnight. Use ICI Acrylic Wall Putty
(330600) to rectify and smoothen out the surface. Allow drying for 4-6 hours.
Sand the surface with wet Emery Paper 180 to smoothen the putty surface.
Wipe off loose particles. Apply another coat of primer on the puttied surface.
Allow drying for 4-6 hours. Sand the surface with Emery Paper 380 and wipe
clean. Primer-Putty-Primer is must to get desired effect of the top coat.
Finishing
: Magik Smooth Acrylic
Apply 2 coats of ICI Magik Distemper thinned with
Finish
650-700m1 of water in 1 kg of distemper. Use a
brush I roller for distemper application, with interval
of 3-4 hours between each coat. Normally two coats
of distemper are sufficient for opacity and the
desired finish. However, an extra coat is
recommended depending on the nature of surface
and substrate preparation.
Contain spillage using sand or earth. Store
container in upright position. with lid tightly closed,
in a cool, dry place.
If
swallowed,
seek
medical
advice Smooth Acrylic Finish
immediately and show the container or label.
Do not pour left over paint down drains or in watercourses.
Keep out of reach of children and away from combustible material,
food, drink and animal feed.

11

Avoid contact with skin or eyes. After contact with skin wash
immediately with soap and water or a proprietary skin cleanser. Do not use
solvent thinners or white spirits.
Wear suitable gloves
Avoid release to environment. Safety Data Sheet available for
professional user on request
No added Lead. Mercury or Chromium compounds
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds
Dulux Velvet Touch
Put luxury on your walls with the unique glow and finish of Velvet
Touch. The new range of six exquisite colour palettes captures the
essence of some of the world's most exciting destinations. So you
can recreate them right in your home.
Velvet Touch has ViviD which give rich colours with great sheen
Velvet Touch luxury emulsion also provides
Dulux Velvet Touch
fungus and stain resistance
So your home stays beautiful for years to
come
Surface
Preparation
:
Proper substrate preparation is a must to get the
desired finish. New concrete / plaster surface
should be allowed to mature properly. Ensure
surface is clean, dry, free from all loose particles,
dust, dirt, grease before application. All surfaces
should be thoroughly rubbed down using a
suitable abrasive paper and thereafter wiped off. Luxury emulsion with
Suitable remedial measures should be taken in pearl glow finish
case of water seepage / leakage problem. Fungus
affected areas need separate treatment.
Priming
:
Prime surface with a coat of ICI Cement Primer (34-200) or ICI Water Based
Cement Primer ( 32-0168) and dry overnight. Use a mixture of 1 part of
Dulux Velvet Touch Emulsion with one part of oil- based putty or ICI Ready
Mix Wall Filler (33-500) to rectify and smoothen out the surface. Allow drying
for 4-6 hours. Sand the surface with Emery Paper 180. Wipe off loose
particles. Apply another coat of primer. Allow drying for 4-6 hours. Sand the
surface with Emery paper 380 and wipe clean.
Finishing
:
Apply two coats of Dulux Velvet Touch Emulsion, thinned with 250-500 ml of

12

water for 1 litre of paint. It can be applied by

Dulux Velvet Touch
brush and roller and conventional / airless spray.
Normally two coats of paint are sufficient for
complete opacity and desired finish. Where a
colour change is required, an extra coat of Dulux
Velvet Touch Emulsion is recommended. Normally
touch dry in 30 minutes and recoatable after 4
hours.
Thinning
:
Dilute 1 ltr of Dulux Velvet Touch with 250-500 ml
clean water.
Store container in upright position, with lid
tightly closed, in a cool, dry place
Luxury emulsion with
Keep out of reach of children and away
pearl glow finish
from food, drink and animal feed
May be harmful if swallowed. In case of
ingestion seek immediate medical attention.
Ensure good ventilation at all times.
Do not breathe vapour or spray. Avoid inhalation of dust by wearing
suitable nose pad during sanding and surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Remove splashes from skin with soap and water or a recognised skin
cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds
Dulux Super Smooth
Dulux Super Smooth Premium Emulsion is a water based, high
quality durable and washable emulsion with
Dulux Super Smooth
a Rich matt finish. It is suitable for all
normal interior masonry surface including
particle board, fiber and insulation board.
Surface
Preparation
:
New concrete/plaster surface should be allowed
to mature properly. Ensure that the surface is
clean, dry, free from all loose particles, dust, dirt,
grease, wax etc. before application. All surfaces
should be thoroughly rubbed down using a
suitable abrasive paper and thereafter wiped off.
Suitable remedial measures should be taken in So smooth So beautiful
case of water seepage/leakage problems. Fungus
affected areas need separate treatment.

13

Priming
:
Sand the surface with Emery Paper 180 and wipe clean. Prime surface with a
coat of ICI Cement primer (34-200) or ICI water based Cement primer
(320168) and dry overnight. Use preferably ICI Acrylic wall putty (33-0600) to
rectify and smoothen out the surface. Allow drying for 4-6 hours. Apply
another coat of primer. Allow drying for 4-6 hours. Sand the surface with
Emery Paper 380 and wipe clean. Primer Putty Primer is must to get desired
effect.
Finishing
:
Stir thoroughly before use. Apply 2 coats of Dulux Super Smooth thinned
with 600- 650 ml of water for 1 litre of paint with 1-2 hours interval between
the coats.(Recommended thinning for dark colour
Dulux Super Smooth
is 25?40% water). Normally two coats of paint are
sufficient for opacity and desired finish. However
extra coat may be required in case of change in
colour.
Thinning
:
Dilute 1 ltr of Dulux Super Smooth with 600- 650
ml of clean water.
STIR THOROUGHLY BEFORE USE
Store container in upright position, with lid
tightly closed, in a cool, dry place
Keep out of reach of children and away
So smooth So beautiful
from food, drink and animal feed
May be harmful if swallowed. In case of
ingestion seek immediate medical attention.
Ensure good ventilation at all times.
Avoid contact with skin and eyes.
Do not breathe vapour or spray. Avoid inhalation of dust by wearing
suitable nose pad during sanding and surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Remove splashes from skin with soap and water or a recognised skin
cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds
Dulux Lustre Finish
High quality mid-sheen enamel paint that not only enhances beauty
of home, but is also a tough paint film that protects interior
surfaces for years. Recommended for interiors use, both plastered
walls and wooden surfaces. If touched-up with roller while it is wet,
it offers a pearl-like finish.
Washable
Stain Resistant

Dulux Lustre Finish

14

Surface
Preparation
:
Ensure surface is dry and free from grime,
dust and grease. Remove loose or flaking
particles. Abrade the surface using Emery
paper no. 180 and wipe clean. For smooth
surface, rough cutting should follow cutting
by Emery Paper no. 320 before wipeMid-sheen enamel paint
cleaning.

Priming
:
Prime surface with ICI Wood Primer for wood or ICISB Cement Primer ( for
masonry) and allow it to dry for 6 to 8 hours, till it becomes tack free. Rectify
and smoothen the surface by applying good quality solvent-based putty after
applying the first coat of primer. Allow putty to cut dry. Do light sanding using
Emery paper no.180. Apply second coat of primer and allow it to dry for 6 to
8 hours. Do light sanding with Emery paper no. 320 and wipe clean. For best
results, repeat putty and primer application, dry completely, light scuff with
320 m paper and apply one coat of ICI Gloss White Enamel paint. Allow it to
Hard Dry.
Finishing
:
Can be applied by brush and roller. To get typical pearl-like finish, specially
designed roller application is necessary over wet paint. Stir paint thoroughly
and strain through muslin cloth before use. Apply 2 coats of paint over the
primed surface after thinning with ICI Dulux Thinner (61-33). Do light sanding
between coats if required, after proper drying. Re-coatable between 6-12
hours under standard drying conditions ( 25?
Dulux Lustre Finish
C and 50% Relative Humidity with good
ventilation). However drying time may vary
depending on the climatic conditions.
Thinning
:
Thinner is not normally required. If
necessary, thin upto 10% by volume, with ICI
Dulux Thinner ( 61-33). Do not thin
excessively to avoid dripping
STIR THOROUGHLY BEFORE USE
Flammable Material
Store container in upright position, with
lid tightly closed, in a cool, dry place away
Mid-sheen enamel paint
from ignition source
In case of fire, use foam, dry powder,
CO2. Never use water.
Keep out of reach of children and away from combustible material,
food, drink and animal feed
May be harmful if swallowed. In case of ingestion seek immediate
medical attention.

15

Ensure good ventilation at all times. Do not breathe vapour or spray.

Avoid inhalation of dust by wearing suitable nose pad during sanding and
surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Avoid contact with skin. Repeated exposure may cause skin dryness or
cracking. Remove splashes from skin with soap and water or a recognised
skin cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth
Safety Data Sheet available for professional user on request
No added Lead, Mercury or Chromium compounds
ICI Supercote Interior Emulsion
Smooth Matt finish for interior surfaces.It is powered by DURABOND
Technology from ICI Research.
Extra Adhesion Power
Greater Durability
ICI Supercote Interior Emulsion
Resistance to cracking & chalking
Surface
Preparation
:
Allow new concrete/plaster surface to mature.
Ensure the surface is clean, dry, free from all
new particles, dust, dirt, grease, wax etc.
before application. Remove all loose or poorly
adhering materials by rubbing down using a
suitable abrasive paper and thereafter wipeoff and make it free from oil/grease and other
contaminants. Suitable remedial measures
should be taken before painting in case of Smooth Matt Finish
water
seepage/leakage
problems.Clean
fungus affected areas thoroughly and use suitable surface treatment
chemicals. Proper surface preparation is a must to get the desired finish.
Priming
:
Prime surface with a coat of ICI Cement Primer (32 0168 / 34 200) and dry
overnight. Smoothen the surface by using ICI Ready Mix Wall Filler (33-500)
to fill cracks and dents. Allow drying for 4-6 hours. Sand the surface with
emery paper 180. Wipe off loose particles. Apply another coat of primer.
Allow drying for 4-6 hours. Sand the surface with emery paper 380 and wipe
clean.
Finishing
:
Supercote Interior Emulsion can be applied by brush and roller. Apply 2-3
coats of paint at an interval of 3-4 hours.

16

ICI Supercote Interior Emulsion

Thinning
:
Add about 600-650 ml of clean water to 1 litre
of paint to get application consistency.
STIR THOROUGHLY BEFORE USE
Store container in upright position, with
lid tightly closed, in a cool, dry place
Keep out of reach of children and away
from food, drink and animal feed
May be harmful if swallowed. In case of
ingestion seek immediate medical attention.
Smooth Matt Finish
Ensure good ventilation at all times.
Do not breathe vapour or spray. Avoid
inhalation of dust by wearing suitable nose pad during sanding and surface
preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Remove splashes from skin with soap and water or a recognised skin
cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds
Maxilite Distemper
Maxilite Distemper provides smooth
ICI Maxilite Distemper
matt finish for interior surfaces. It is
suitable for all types of normal interior
masonry surfaces.
Surface
Preparation
:
Allow new concrete/plaster surface to mature.
Ensure the surface is clean, dry, free from all
new particles, dust, dirt, grease, wax etc.
before application. Remove all loose or poorly
adhering materials by rubbing down using a
suitable abrasive paper and thereafter wipeoff and make it free from oil/grease and other Matt Finish
contaminants. Suitable remedial measures
should be taken before painting in case of water seepage/leakage problems.
Clean fungus affected areas thoroughly and use suitable surface treatment
chemicals. Proper surface preparation is a must to get the desired finish.
Priming
:
Prime surface with a coat of Cement Primer (32 0168 / 34 200) and dry

17

overnight. Smoothen the surface by using ICI Ready Mix Wall Filler (33-500)
to fill cracks and dents. Allow drying for 4-6 hours. Sand the surface with
emery paper 180. Wipe off loose particles. Apply another coat of primer.
Allow drying for 4-6 hours. Sand the surface with emery paper 380 and wipe
clean.
Finishing
:
Maxilite Distemper can be applied by brush and roller. Thin Maxilite
Distemper as per recommendation. Apply 2-3
ICI Maxilite Distemper
coats of paint at an interval of 3-4 hours.
Thinning
:
It is recommended to add about 650 ml of
clean water to 1 Kg (2 water: 3 Paints) of
paint to get application consistency.
STIR THOROUGHLY BEFORE USE
Store container in upright position, with
lid tightly closed, in a cool, dry place
Keep out of reach of children and away
from food, drink and animal feed
May be harmful if swallowed. In case of
ingestion seek immediate medical attention. Matt Finish
Ensure good ventilation at all times.
Do not breathe vapour or spray. Avoid inhalation of dust by wearing
suitable nose pad during sanding and surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Remove splashes from skin with soap and water or a recognised skin
cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds
Dulux 3-in-1 Stayclean
Dulux 3-in-1 Stayclean is a water based, high quality smooth finish
paint for decoration and protection of walls & ceilings.
The Unique latex film makes it the No.1 Stain resistant & washable
paint as compared to ordinary emulsions
Bacteria & Fungus resistant properties
Beautiful Finish
Extra Coverage
Did you know bacteria and fungus can survive on your walls ?
Bacteria and fungus come into contact with walls through various carriers
such as dust ,liquids and human contact. The ordinary wall paints make it

18

easier for bacteria and fungus to breed on the walls. Dulux 3 in 1 Bacteria
resistant paint resists Bacteria and fungus growth on your walls.
How to remove Stains
Stains such as tea, coffee, ketchup, lead pencil, sketch pen, lipstick, fruit
juice, hand stains & body grime can be removed with a clean rag/sponge
soaked in approximately 5% detergent solution (5 gm of solid detergent in
100ml of water). Liquid detergents can be used directly. Ensure that the
detergent does not contain bleaching agents to avoid discoloration of the
painted wall. Wax crayons and writing ink marks can also be removed with
detergents solutions. However, best results are obtained with clean rag
soaked in white spirit or mineral turpentine oil. Light water-borne stains of
masala powder and curries etc. can be removed with a rag soaked in
detergent solution. However, oil-borne stains of masala, turmeric, curries
may be difficult to remove completely.
Stains are easier to remove if wall surface is smooth.
Stains are easier to remove when fresh.
Dulux 3-in-1 Stayclean
May not be completely removable after 7 to 10
days.
After cleaning the stains, wipe with dry
clean cloth when surface is still wet.
Surface
Preparation
:
New concrete / plaster surface should be
allowed to mature properly. Ensure surface is
clean, dry, free from all loose particles, dust,
dirt, grease before application. All surfaces
should be thoroughly rubbed down using a
suitable abrasive paper and thereafter wiped The washable paint that
off. Suitable remedial measures should be protects your family from
taken in case of water seepage / leakage bacteria
problem. Fungus affected areas need separate
treatment.
Priming
:
Prime surface with a coat of ICI Cement Primer (34-200) or ICI Water Based
Cement Primer ( 32-0168) and dry overnight. Use a mixture of 1 part of
Dulux 3-in-1 Stayclean with one part of whiting or oil- based putty or ICI
Ready Mix Wall Filler (33-500) to rectify and smoothen out the surface. Allow
drying for 4-6 hours. Sand the surface with Emery Paper 180. Wipe off loose
particles. Apply another coat of primer. Allow drying for 4-6 hours. Sand the
surface with Emery paper 380 and wipe clean. Primer Putty Primer is must to
get desired effect.
Finishing
:
Apply two coats of Dulux 3-in-1 Stayclean, thinned with 600 ml. of water for
1 litre of paint. It can be applied by brush and roller and conventional /

19

airless spray. Normally two coats of paint are sufficient for opacity and
desired finish. Where a colour change is
Dulux 3-in-1 Stayclean
required, an extra coat of Dulux 3-in-1
Stayclean is recommended. Normally touch
dry in 30 minutes and recoatable after 4
hours.
Thinning
:
Dilute 1 ltr of Dulux 3-in-1 Stayclean Emulsion
with 600 ml clean water. Do not over thin.
STIR THOROUGHLY BEFORE USE
Store container in upright position, with
lid tightly closed, in a cool, dry place
Keep out of reach of children and away
The washable paint that
from food, drink and animal feed
May be harmful if swallowed. In case of protects your family from
bacteria
ingestion seek immediate medical attention.
Ensure good ventilation at all times.
Do not breathe vapour or spray. Avoid inhalation of dust by wearing
suitable nose pad during sanding and surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Remove splashes from skin with soap and water or a recognised skin
cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds
Dulux WeatherShield Max
Ordinary exterior emulsions cannot protect exterior walls from
patches of dampness, algae, and fungus caused by rain. Dulux
WeatherShield Max is especially formulated to give long lasting
protection and beautiful looks
Elastic Latex film covers hairline cracks
Dulux WeatherShield Max
Water resistant paint film protects from
dampness
Special paint preservatives fight algae and
fungus
Latex enriched formula gives a long
lasting glow to your exterior walls
Surface
Preparation
:
Ensure surface is thoroughly clean, dry and free
from all loose dirt, chalk, grease, fungi, algae
and flaking paint. This can be achieved by
Maximum Beauty,
Maximum Protection

20

brushing with a wire/ stiff coir brush, followed by water jetting if required. For
areas severely affected by algae or fungus, application of ICI Pre-Treatment
Coat is recommended. Fill up all minor cracks and defects with cement and
sand mixture in the ratio 1:3. Avoid application of putty or filling compound
while painting an exterior surface.

Priming
:
Application of putty is not recommended. In case of freshly plastered walls,
apply one self priming coat or one coat of ICI Exterior Acrylic Primer or
WeatherShield Alkali Bloc after thinning with water in the ratio of 1:1 by
volume. For best performance self priming or WeatherShield Alkali Bloc is
recommended.
Finishing
:
Apply two coats of WeatherShield Max for
normal, sound surfaces, with 4-6 hours between Dulux WeatherShield Max
coats. 3 coats may be required in case of darker
colours. For parapet walls and horizontal
surface, minimum 3 coats is recommended for
best performance
Thinning
:
Dilute 1 ltr of WeatherShield Max with 300 ml
clean water.
STIR THOROUGHLY BEFORE USE
Store container in upright position, with lid
tightly closed, in a cool, dry place
Keep out of reach of children and away Maximum Beauty,
from food, drink and animal feed
Maximum Protection
May be harmful if swallowed. In case of
ingestion seek immediate medical attention.
Ensure good ventilation at all times.
Do not breathe vapour or spray. Avoid inhalation of dust by wearing
suitable nose pad during sanding and surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Remove splashes from skin with soap and water or a recognised skin
cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds
Dulux TileShield
Ordinary exterior paints cannot protect sloping tile roofs and
exterior brick walls from algae and fungus attack. TileShield is

21

specially formulated to give long -lasting protection and beautiful

looks.
Tough water repellant paint film, protects
Dulux TileShield
from rain
Special preservatives fight algae &
fungus
Latex - enriched formula gives longlasting glow to tiles & bricks
Not recommended for use over glazed
tiles
Surface
Preparation
:
Ensure surface is thoroughly clean, dry and
free from all loose dirt, chalk, grease, fungi,
algae and flaking paint. This can be achieved
by brushing, scraping and water jetting if Beauty Specialist for Tiles
& Bricks
required. For areas severely affected by algae
or fungus, application of ICI Pre-Treatment Coat
is recommended. Do not apply during wet weather. Its not recommended for
use over glazed tiles. Do not apply any kind of putty or primer.
Dulux TileShield
Finishing
:
Apply two coats of TileShield for normal, sound
surfaces, with 4-6 hours between coats.
Thinning
:
Dilute 1 ltr. Of TileShield with 300 ml of water.
STIR THOROUGHLY BEFORE USE
Store container in upright position, with
lid tightly closed, in a cool, dry place
Keep out of reach of children and away
from food, drink and animal feed
May be harmful if swallowed. In case of
ingestion seek immediate medical attention.
Beauty Specialist for Tiles
Ensure good ventilation at all times.
& Bricks
Do not breathe vapour or spray. Avoid
inhalation of dust by wearing suitable nose pad
during sanding and surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Remove splashes from skin with soap and water or a recognised skin
cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth.
Safety Data Sheet available for professional user on request.
No added Lead, Mercury or Chromium compounds

22

23

Dulux Gloss
Dulux Gloss
Superior quality synthetic enamel for wood
& metal.
Hard- wearing and washable
Quick drying to maximize convenience
Surface
Preparation
:
Clean and dry the surface. Remove all loose or
poorly adhering materials by rubbing down using
a suitable abrasive paper (Normally for rough
use 180 no., and for finer finish 320 no. paper
are used. May also be used in combination as Glossy finish for
required) followed by wipe off.
Metal/Wood
Priming
:
Apply a coat of suitable solvent borne primer. For best results use ICI range of
primers specific to surface and allow it to dry. Fill cracks and dents, if any,
with appropriate solvent borne putty. Allow it to cut-dry and then sand it for
leveling with suitable emery paper. Wipe clean and, apply another coat of
primer. Allow the primer coat to dry overnight, for best results.
Metal Surface - ICI Red Oxide Metal Primer (34-100)
Wood Surface - ICI Wood Primer White (34-300) or ICI Pink Wood Primer
(32-129)
Masonry - ICI Solvent Based Cement Primer ( 34-200)
Repainted Primer - Priming not required
Finishing
:
Brush, Roller & Spray Application. Re-coatable in 4-6 hours. For best results
re-coat after overnight maturity. Apply at least two coats for desired finish.
Thinning
:
Brush or Roller - Ready to use. If required add up
Dulux Gloss
to 1 part White Spirit / Mineral Turpentine Oil
( MTO) to 10 parts of paint by volume.
Conventional Spray - Add up to 1 part White
Spirit / MTO to 15 parts of paint (15%) by
volume.
Airless Spray Follow recommendations of the
equipment supplier, may take dilution up to
35%.
STIR THOROUGHLY BEFORE USE
Flammable Material
Store container in upright position, with lid
tightly closed, in a cool, dry place away from Glossy finish for
Metal/Wood
ignition source
In case of fire, use foam, dry powder, CO2.
Never use water.
Keep out of reach of children and away from combustible material,

24

food, drink and animal feed

May be harmful if swallowed. In case of ingestion seek immediate
medical attention.
Ensure good ventilation at all times. Do not breathe vapor or spray.
Avoid inhalation of dust by wearing suitable nose pad during sanding and
surface preparation.
Wear eye protection during application. In case of contact with eyes,
rinse immediately with plenty of water and seek medical advice.
Avoid contact with skin. Repeated exposure may cause skin dryness or
cracking. Remove splashes from skin with soap and water or a recognized
skin cleanser.
Do not pour leftover paint down the drain or in water courses.
In the event of spills, contain spillage using sand or earth
Safety Data Sheet available for professional user on request
No added Lead, Mercury or Chromium compounds

25

OBJECTIVE

26

TO STUDY THE MARKET POTENTIAL OF DULUX PAINT IN BADDI

TO STUDY THE CUSTOMER AWERENESS REGARDING PAINT

27

28

RESEARCH METHODOLOGY
What Is Research
Research is a systematic and continues method of defining a problem, collecting the
facts and analyzing them, reaching conclusion forming generalizations. The systematic and
objective identification, collection, analysis, dissemination, and use of information for the
purpose of assisting management in decision making related to the identification related to
solution to problems and opportunities.

Research Methodology
The formidable problem that follows the task of defining the research problem is the
preparations of the research project, popularly known as the Research Design. A research
design is the arrangement or conditions for collection and analysis of data in a manner that aims
to combine relevance to the research purpose with economy in procedure. In fact the research
design is the conceptual structure within which research is conducted: it constitutes the blueprint
for the collection, measurement and analysis of data. The research design so prepared aimed at
getting facts that are relevant to the objectives of the study

Research Design

Descriptive

29

Sampling Design
Sampling Size

35

Sampling Unit

INDUSTRY

Sampling Area

BADDI

Sampling Technique

Convenience

Methods of DATA Collection

Data Source

Primary & Secondary

Primary

Questionnaire

Secondary

Internet, Magazines etc.

30

Why you use paint?

Option
Decoration
protection
statutory
All of above

Respondents
5
16
3
11

Percentage
14
46
9
31

31

Interpretation:- it is evident from above pie 46% of customer use paint for
protection

After how many years you repaint your company?

Option
2 year
3year
5year
More than 5 year

Respondents
10
15
10
0

Percentage
29
42
29
0

32

Interpretation:-it is evident from above pie most of customer repaint after 5 year

What are the factors that you consider before buying the paint?

Option
Dealer
Service
Brand
Contractor
All of above

Respondents
15
5
8
5
2

Percentage
43
14
23
14
6

33

Interpretation:- it is evident from above pie 43% of customer buy paint according
to the dealer.

Would like to purchase cheap price paint?

Option
Yes
No

Respondents
13
22

Percentage
37
63

34

Interpretation:-it is evident from above pie 63% customer says they cannot
consider price

. Would you like to switch on to another paint brand?

Option

Respondents

Percentage

Yes

20

57

No

15

43

35

Interpretation:- it is evident from above pie 57% customer like to switch on

another brand.

. Does price matter if you purchase good quality paint product

Option
Yes
No

Respondents
13
22

Percentage
37
63

36

Interpretation:- it is evident from above pie 63% of customer says price does not
effect if the paint has good quality

Give rank to the feature to below paint if you buy a paint product?

Option
Smoothness
Price
Protection
Durability

Respondents
2
5
20
4

Percentage
6
14
57
11

37

Coverage

12

Interpretation:- it is evident from above pie 57% of customer use paint for
protection

Which brand you prefer more?

Option
Ici dulux
Asian
Berger

Respondents
12
15
4

Percentage
34
43
11

38

Nerolac
Shalimar

2
2

6
6

Interpretation:- it is evident from above pie 43% of customer use asian

paint

Are you satisfied with the paint ?

Option
yes
No
Total

Respondents
26
9
35

Percentage
73
27
100

39

Interpretation :- it is evident from above pie 73 percent of customer are

satisfied

40

Findings
1)
2)
3)
4)
5)

Reason for paint is protection

most of companies repaint after 3 years
factor customer consider while purchasing paint is dealer and brand
73% customer are satisfied
Feature that attracts customer while purchasing paint is protection

41

42

Limitations
1) In certain cases, the respondents were not ready to share the information.
2) Lack of experience may have caused some errors in administration of the research.

43

44

Conclusion
On the basis of myself it can be said that factor which customer takes into
consideration is dealer and brand. The factor that customer thinks before
buying paint is protection

45

46

Suggestion
1) Try to apply strategies of asian paint for better marketing
2) Create more awareness among customers about brand

47

48

Bibliography
Research Methodology
Author name -Kothari C.R.

WEBSITES
http://www.akzonobel.com
http://www.wikipidia.org

49

50

ANNEXURE

QUESTIONNAIRE
Name
Area
Position in company

Why you use paint?

Decoration

protection

statutory

All of above
2. After how many years you repaint your company ?
2 years

3years

5 years

51

More than 5 years

3. What are the factors that you consider before buying the paint?
dealer

brand

contractor

service
4

all of above

Would like to purchase cheap price paint?

yes

no

5. Would you like to switch on to another paint brand?

yes

no

6. Does price matter if you purchase good quality paint product?

yes
7.

no

Give rank to the feature to below paint if you buy a paint product?
Smoothness

price
Durability

protection
coverage

8. Which brand you prefer more?

Ici dulux
Nerolac
9

Asian
Shalimar

Are you satisfied with paint?

Yes

no

Berger