BIOGRAPHICAL DATA

Ritch M. Banate was born on June 19, 1994 at Novaliches, Quezon City. He
currently resides at Block 7, Lot 7, Phase 1B, Carissa Homes, Bagtas, Tanza, Cavite. He
is the third child among the seven children of Mr. Romeo R. Banate and Mrs. Levenia M.
Banate.
He finished his primary education in Bagtas Elementary School located at Bagtas,
Tanza, Cavite in 2006. He spent his secondary education at Tanza National Trade School
which is located at Paradahan I, Tanza, Cavite in 2010.
In 2011, he enrolled at Cavite State University Tanza Campus under the
program of Bachelor of Science in Business Management, major in Marketing
Management. He was the Assistant Secretary of Supreme Student Government (SSG) for
Academic Year 2011-2012. In AY 2012-2013, he was elected as Vice President of Future
Administrators, Managers and Executives (FAME) Society. In AY 2012-2013 he was
also the Associate Editor of The Oracle, official student publication of the campus. In AY
2013-2014, he became the President of Central Student Government (CSG) and reelected again for AY 2014-2015.
He graduated on April 2015.

Daisy B. Dadivas was born on July 13, 1994 at Pasay City, Manila. She is the
eldest among the five children of Mr. Patroceio Dadivas and Mrs. Haydee B. Dadivas.
She is currently residing at Block 9, Lot 2, Ph 4 Carissa Homes, Bagtas, Tanza, Cavite.

ii

In 2007, she completed her primary education at Bagtas Elementary School and
finished her secondary education at Dimasalang National High School in 2011.
At present, she takes up Bachelor of Science in Business Management, major in
Marketing at the Cavite State University Tanza Campus.
She graduated on April 2015.

Fredmark M. Dulay was born on October 21, 1993 at Taguig, Manila. He is the
youngest among the two children of Mr. Ferdinand Dulay and Mrs. Margarita Dulay. He
is currently residing at Block 10 Lot 2 Bahay Katuparan, Bagtas, Tanza, Cavite.
In 2006, he completed his primary education at Bagtas Elementary School and
finished his secondary education at Tanza National Trade School in 2011.
At present, he takes up Bachelor of Science in Business Management, major in
Marketing at the Cavite State University Tanza Campus.
He graduated on April 2015 and work in his chosen field as well.

iii

ACKNOWLEDGMENT

The researchers would like to express their sincerest and warmest appreciation to
the following, who in one way or another, gave assistance, guidance and full support
upon the completion of this study:
Mr. Vincent C Cortias, adviser, for his patience, kindness, valuable
suggestions, immeasurable support and guidance throughout the entire conduct of the
study;
Ms. Debbie Rose T. Banag, technical critic, for her valuable assistance and
immeasurable effort and suggestions toward the improvement of this study;
Mrs. Mildred A. Sebastian, English critic and the department chairperson, for
her valuable assistance and for her constructive criticisms toward the improvement of the
study;
Ms. Joyce Erika S. Senaris, research development and extension coordinator, for
giving some advice for this research;
Prof. Cristina M. Signo, campus dean, for giving the opportunity to the
proponent to become a fruitful and good student;
Ms. Melona O. Igmasine, for her comments and suggestions to further improve
the study and;
Above all, to God Almighty, for giving knowledge, strength, wisdom, guidance
and blessings that made it possible for the researchers to finish this piece of work.

RITCH M. BANATE
iv

DAISY B. DADIVAS

FREDMARK M. DULAY

TABLE OF CONTENTS

Page
BIOGRAPHICAL DATA

iii

ACKNOWLEDGMENT..

iv

LIST OF TABLES...

LIST OF FIGURES.

vii

LIST OF EXHIBITS AND ANNEXES.

ix

INTRODUCTION

Objectives of the Study..

Importance of the Study.

Scope and Limitation of the Study.

MARKETING ASPECTS

Demand Analysis

Supply Analysis..

Competitors Analysis

Consumer/Client Analysis..

Price Assessment.

13

Marketing Program and Strategy Analysis

13

Promotional Tools..

16

TECHNICAL AND LEGAL ASPECTS..

18

Land and Building Materials..

26

Licenses and Permits.....

27

vi

Utilities

27

Manpower Requirements.

27

Quality Control

28

Waste Disposal Management

29

ORGANIZATION AND MANAGEMENT ASPECTS...

30

Vision..

30

Mission

30

Organizational Structure..

30

Duties and Responsibilities of Key Personnel.

31

Policies and Regulations..

33

FINANCIAL ASPECTS...

34

Total Project Cost

34

Financing Scheme and Sources...

34

List of Financial Assumptions.

34

Financial Statement.

35

Financial Analysis and Financial Ratios.....

38

Financial Control.

39

SOCIO-ECONOMIC ASPECTS..

40

Social Impacts.

40

Economic Impacts..

40

CONCLUSIONS AND RECOMMENDATIONS...

41

REFERENCES ....

43

EXHIBIT AND ANNNEXES..

44

vii

LIST OF TABLES

Table

Page

Participants frequency of going to Puregold-Tanza.

Number of Participants who Eat Soya.......................

Willingness of participants to buy new product from Soyah

Later..
Demographic Age and Sex of Respondents

Respondents Preferred Product and Flavors of Soyah Later.

Awareness of participants on other soya store located in Tanza,

Cavite.

Willingness of participants to have Soyah Later in PuregoldTanza..

Willingness of Respondents to Buy Product offered by Soyah

Later...............................................................................

10

Respondents Most Preferred Flavors of Soyah Crunch

10

10

Respondents most preferred flavors of Chicha-soyah

11

11

Average allotted budget in Soyah Later..

12

12

Respondents purchasing demand on a periodical basis..

12

13

Soyah Later price assessment per size..

13

14

Prioritization of Soyah Later Weaknesses..

14

15

Strengths Matching with Opportunities and Threats..

15

16

Acquisition of tools and equipment in Soyah Later

23

17

Annual acquisition of office supplies..

23

18

Weekly purchase of merchandise.

24

19

Acquisition of Kitchen Ware..

25

20

Weekly Acquisition of Indirect Supplies.

25

viii

21

Advertising Expenses of Soyah later..

26

22

Actual cost of licenses and permits for 2014..

27

23

Projected Income Statement of Soyah Later..

35

24

Projected Cash Flow Statement of Soyah Later..

38

25

Statement of Financial Position of Soyah Later.

38

ix

LIST OF FIGURES

Figure

Page

Milestones chart.

18

Service Process of Soyah Later..

19

Location Map of Soyah Later...............

20

Soyah Later Floor Plan.

21

Perspective view of Soyah Later..

22

Organizational structure of Soyah Later

31

LIST OF EXHIBITS AND ANNEXES

Exhibit and
Annex

Page

Letter for the Respondents (Soyah Later)..

45

Survey Questionnaire...

46

Soyah Later Logo

48

Business Permit Requirements

49

Sample Application Form for Business Permit..

50

Proposed Lease of Contract.

51

Equipment..

57

Samples of Raw Data...

58

xi