Managing Media Work

Mark Deuze

Paperback

University of Indiana, USA and Leiden University, The

Netherlands
07-29-2010

ISBN: 9781412971249

$50.00

320 Pages

Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the
media in the digital age. Focusing on three key areasnew media work, media professions, and media managementthis
text prepares students to effectively manage their own media careers and to manage human capital in creative companies.
Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of
the media industry as well as the growing complexities of media work.

INDEPENDENT CUSTOMER REVIEWS

Impressive, conceptually rich --integrating media management and creative industries. Recommended for students,
researchers and professionals interested in innovation in the media and all creative industries. - Ms Johanna Mavhungu,
School of Journalism and Media Studies, Rhodes University.
The text breaks up the industry into specific mediums so that a developing undergraduate/trainne journalist can further
develop their skills with an understanding of the demands of an industry. An understanding of the theoretical and vocational
aspects of practice are vital to any undergraduate in journalism/media studies and this text brings together the historical with
the economics and individualisation of the different areas of the industry. Each individual section is broken down into bite
size areas that any student will be able to use to mange their work within university and in the media. - Mr Kristian Low,
Journalism, Southampton Solent University.
Perfect and much loved by students. - Ms Paula Hearsum, Faculty of Arts &Architecture, Brighton University.

TABLE OF CONTENTS
Preface
Managing Media Work
SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES
Media Management Theory and Practice

Mark Deuze
Bozena Mierzejewska

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Managing Media Work

The Management of the Creative Industries: from Content to Context
Managing Strategy and Maximizing Innovation in Media Organizations
SECTION II: MEDIA WORK, POLICY AND ECONOMICS
New Media Policies
Global Deregulation and Media Corporations
The International Division of Cultural Labor
SECTION III: MEDIA PROFESSIONS
Journalism in a Network
Atypical Newswork, Atypical Media Management
On the Wisdom of Ignorance: Knowledge and the Management of
Contemporary News Organizations
Understanding Multinational Media Management
The Organization of Film and Television Production
Producing Filmed Entertainment
New Firms in the Screen-based Media Industry: Startups, Self-employment,
and Standing Reserve
Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment
Media
Advertising: Structure, Agency or Agencement?
From Full-Service Agency to 3-D Marketing Consultants: Creativity and
Organizational Change in Advertising
Advertising Management and Professional Identity in the Digital Age
Managing Global Public Relations in the New Media Environment
The Culture of Gamework
Same as the Old Boss? Changes, Continuities, and Careers in the Digital
Music Era
"Life is a pitch": Managing the Self in New Media Work
SECTION IV: FUTURE PERSPECTIVES
Managing Media Companies through the Digital Transition
Notes on Organized Networks: Urgent Aphorisms for the Connected
Multitides

Chris Bilton
Lucy Kng
Terry Flew
Philip Napoli
Toby Miller
Jane Singer
Mark Deuze and Leopoldina Fortunati
Pablo Boczkowski
Tim Marjoribanks
Keith Randle
Alisa Perren
Charles Davis
Susan Christopherson
Liz McFall
Sean Nixon
Chris Hackley and Amy Rungpaka
Tiwsakul
Marina Vujnovic and Dean Kruckeberg
Aphra Kerr
Eric Harvey
Rosalind Gill
Annet Aris
Geert Lovink and Ned Rossiter

FEATURES/NEW TO THIS EDITION

Key Features
Includes contributions from 27 renowned experts from across the globe, addressing the changing nature of media
work in different areas of the creative industries
Bridges theory and practice by integrating theories of how media industries function in society, theories of how media
professionals handle their careers and professional identity in this context, and case-based work on how media industries
manage creativity and innovation
Combines work and insights from three strands of research and teaching on the media: management and
organization, cultural policy and economics, and labor and work
Focuses on the similarities of issues facing different professions and fields of cultural production, thus
acknowledging the changing nature of the career paths of todays media and communication graduates, offering them a
glimpse of their future, and empowering them to face it head-on
For more information about this title, please visit sagepub.com
To order, create a SAGE account at sagepub.com/myaccount, or contact Customer Service at (800) 818-7243 or (805) 499-9774.

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