TVS Motor Company is the third largest two-wheeler manufacturer in India and

one among the top ten in the world, with annual turnover of more than USD 1.4
billion in 2011-2012, and is the flagship company of the, USD 7.29 billion, TVS
Group.
The business ranges across automobile component manufacturing, components
distribution, manufacturing of powered two-wheelers, computer peripherals,
financial services, contract manufacturing services and software development.
TVS Motor Company Ltd (TVS Motor), member of the TVS group, is the
largest company of the group in terms of size and turnover.
A

Vehicle

for

Everyone

TVS Motor currently manufactures a wide range of two-wheelers. Take your

pick
from
mopeds
to
racing
inspired
motorcycles.
Motorcycles (Apache Series RTR, Phoenix 125, MAX4R, StaRcity Plus, Sport)
Scooters
(Jupiter,
Wego,
Scooty
Streak,
Scooty
Pep
+)
Mopeds
(TVS
XL
Super,
TVS
XL
Heavy
Duty)

Manufacturing

Locations

The company has four manufacturing plants, three located in India (Hosur,
Tamil Nadu and Mysore, Karnataka and Nalagarh, Himachal Pradesh) and one
in Indonesia (Karawang).
Innovation at the Helm
TVS Motor's strength lies in design and development
of new products. We at TVS deliver total customer
satisfaction by anticipating customer need and
presenting quality vehicles at the right time and at the
right price. The customer and his ever changing need
is our continuous source of inspiration. We have
proved time and again that this sense of
responsiveness along with a penchant for quality is a
winning formula. The company has many firsts to its
credit including the fact that we launched seven
vehicles on the same day - a rare feat in Automotive
history.
Inspiring Millions of Smiles

TVS has always stood for innovative, easy-to-handle, and environment-friendly

products, backed by reliable customer service.
More than 24 million* customers have bought a TVS product to date.
Innovative, easy to handle, environment-friendly and backed by reliable
customer service, TVS products give you only reasons to smile!
* As of 31 October, 2013, the total number of TVS two-wheelers sold stand at
Domestic: 23,189,532 (231.9Lakhs)
Exports: 1,644,277 (16.4Lakhs)

TVS

Motor

Company

Mission

We are committed to being a highly profitable, socially responsible, and

leading manufacturer of high value for money, environmentally friendly,
lifetime personal transportation products under the TVS brand, for customers
predominantly in Asian markets and to provide fulfilment and prosperity for
employees,
dealers
and
suppliers.
Vision
Driven

Statement
by

the

customer

TVS Motor will be responsive to customer requirements consonant with its

core competence and profitability. TVS Motor will provide total customer
satisfaction by giving the customer the right product, at the right price, at the
right
time.
The

Industry

Leader

TVS Motor will be one among the top two two-wheeler manufacturers in
India and one among the top five two-wheeler manufacturers in Asia.
Global

overview

TVS Motor will have profitable operations overseas especially in Asian

markets, capitalizing on the expertise developed in the areas of
manufacturing, technology and marketing. The thrust will be to achieve a
significant share for international business in the total turnover.
At

the

cutting

edge

TVS Motor will hone and sustain its cutting edge of technology by constant

benchmarking
Committed

against

international

to

Total

leaders.
Quality

TVS Motor is committed to achieving a self-reviewing organization in

perpetuity by adopting TQM as a way of life. TVS Motor believes in the
importance of the process. People and projects will be evaluated both by their
end
results
and
the
process
adopted.
The

Human

Factor

TVS Motor believes that people make an organization and that its well-being
is dependent on the commitment and growth of its people. There will be a
sustained effort through systematic training and planning career growth to
develop employees talents and enhance job satisfaction. TVS Motor will
create an enabling ambience where the maximum self-actualisation of every
employee is achieved. TVS Motor will support and encourage the process of
self-renewal in all its employees and nurture their sense of self worth.
Responsible

Corporate

Citizen

TVS Motor firmly believes in the integration of Safety, Health and

Environmental aspects with all business activities and ensure protection of
employees and environment including development of surrounding
communities. TVS Motor strives for long-term relationships of mutual trust
and interdependence with its customers, employees, dealers and suppliers.

A Century of Quality & Trust

The TVS group, right from its inception, believed in
its destiny of growth, success and longevity. The
method and integrity of conducting business is what
sets TVS apart from the rest.

The company was born in 1911, thanks to the ambitious dreams of the founding
father, T V Sundaram lyengar, who refused to settle managing smaller
businesses like bus fleet operations or vehicle servicing. He wanted to build a
business that would create a family of like-minded individuals pursuing only the
best in quality and standards. And he made his dreams a reality.
The success of the TVS group is rooted in their founder's personal belief system
- commitment to the values of trust and customer service. In fact, although the
company is named after the founder, the letters TVS have always stood for
Trust,
Value,
and
Service
within
the
company.
This remains the guiding, overarching philosophy by which the group functions.
It was only natural that success and market leadership followed. Today, the TVS
group is one of India's leading suppliers of automotive components, with a work
force of 40,000 people across 30 companies with an annual turnover of USD
7.29 billion. The first four companies in India to have won the coveted Deming
Prize are from the TVS group.

Driven

by

the

Five

Pillars

of

TQM

The management philosophy is based on five pillars of TQM (Total Quality

Management) - Management Commitment, Customer Focus, Quality Costs,

Quality Systems and Continuous Improvement - which rests on the foundation
of Total Employee Involvement Program, Daily Management and Kaizen.
The

Total

Employee

Involvement

Program:

The Total Employee Involvement program ensures that responsibility for the
company's performance is the shared responsibility of employees at all levels. It
provides the employees with the opportunity to be involved in breakthrough
activities and other improvements, over and above their daily routine.
Daily

work

management:

Daily work management consists of defining and monitoring key processes,

ensuring that they meet set targets, detecting abnormalities and preventing their
recurrence. TVS Motor encourages continuous improvement in all aspects of
work, using Cross Functional Teams (CFT), Supervisory Improvement Teams
(SIT) Quality Control Circles (QCC) and suggestion schemes
What

about

Kaizen?

The five pillars start with policy management, which is used to arrive at the
annual breakthrough objectives. There are generally not more than three
company objectives, arrived at after a detailed exercise, which are deployed and
reviewed
periodically.
The company conducts an exhaustive range of training programs, utilising both
in-house skills and consultants from all over the world. The programs are
conducted for all employees, at all levels.

Team

TVS

Racing

In the highly competitive automobile industry

in India, team TVS Racing has emerged as
the undisputed two-wheeler leader. TVS
Motor Company is strongly committed to
Motor Racing, in India and has been
responsible for growing interest and
enthusiasm for the sport in this country.
The

beginning

of

racing

at

TVS

It all began way back in 1984 when

Sundaram Clayton Limited (A TVS Group

company) introduced its 50 CC mopeds in the

arena of road racing, notching up
unbelievable speeds of 105 kmph. Since then,
there has been no looking back for TVS
Motor Company. TVS Racing was
established in 1987 with the objective of
improving the performance of its bikes. Over
the years it has provided valuable data, design
inputs, development of reliable motorcycle
models, excellent vehicle dynamics &
handling etc. The true evidence of it is seen in
todays

TVS

Apache

and

Star.

The Evolution of Racing at TVS

The next significant
stride TVS Racing
took was in 1986-87
when TVS introduced
100 cc AX 100 model
Motorcycles into road
racing. These bikes
during its time were
undisputed in the
Indian soil as it had
power up to 16 bhp as
against a mere 7-8 bhp
in commercial bikes.
In the year 1989, TVS
Racing for the first
time
actively
participated in off road
racing events such as
Motocross,
Dirt
Tracks, Rally etc. This
was a logical decision
by
TVS
Racing
especially since they
wanted to showcase
their technical prowess
to the public across the
country. This was also
the time when off
track racing events
started gaining its
popularity in India.

TVS Racing put their own bikes including imported Suzuki machines to rigorous
test by participating in all major motocross and rally events and thereby gaining
experience to take home as feedback. In 1991 TVS developed their first
Motocross bike fitted with an indigenous engine to participate in the Expert
Class Group B bike category, which is more popularly known as Shogun. The
Shogun Engine was modified to participate in other classes of race and since
then there has been no looking back for TVS Racing. This bike went on to
become the undisputed winner for over 10 years by winning all the races in its
class.
1995-96 saw the introduction of two more Suzuki bikes by TVS Racing and this
enhanced its competency levels by a series of winning streaks at the
Championship level. The year 2000 saw the introduction of higher classes of
races including up to 250 cc categories. Since this introduction, TVS racing has
emerged victorious in all classes and has kept the National Championship ever
since. Today, under the upto 180 cc bike class category, TVS Fiero has taken a
dominant position in the Fours Stroke Category in all recent National Motocross
Championships.
With high involvement in motocross TVS Racing has extracted a major
advantage from this sport by using the racetrack as a testing opportunity for their
motorcycles. Testing of these motorcycles on different terrain and varying
temperatures has helped the company to test and develop its motorcycles much
faster than if the motorcycles were tested on the street, giving the technical
department valuable feedback and data to help improve on standards.
It has to its credit an astonishing over 90% success rate in all leading racing
events in the country since 1987. Some of the major successes of the team have
been
Win in Raid De Himalaya Rally 1999
National Road Racing Championship - won continuously from 1995 to 2001
MRF National Motocross Championship - have won in all leading classes
for last 4 years
Gulf Dirt Track 2002 won in foreign open class and 2003 won in Indian
modified class
Over 90 per cent victory in 270 races participated so far.
International Triumphs
Perhaps the biggest triumph for TVS Racing was its participation in 5 prestigious
International events last year of which they emerged champions in two of them;
Lake Cross 2003 and 2004 and Fox Hill Super Cross 2003 and 2004 held in Sri
Lanka. The year 2003 saw TVSs ace rider C. Vijaykumar emerge victorious
and 2004 had Syed Rehman of TVS Racing winning against leading Sri Lankan

racers in Honda and Kawasaki bikes. In addition TVS rider C. Vijaykumar has
earned the distinction of being the sole representative of India in the Asian
Championships.
What is Motocross all about
Internationally Motocross is an outdoor dirt bike competition using long courses
over natural terrain with some manmade jumps. It is seen as a family sport with
parents assisting their young children teaching them the basics. Motocross
involves racing in what are called Motos. More popular variants of Motocross
include Supercross and Arenacross, which cater to professional racers, larger
audiences, TV, and endorsements conducted inside a stadium. In India,
Supercross is construed as motocross and vice versa as it has been the practice
since
the
beginning.
The popularity of the sport can be dated back before World War II in some parts
of Europe and due to the war the flurry of enthusiasm came to a standstill. After
the World War II the sport gained more popularity but speed, nimbleness and
durability was lacking in the machines. It was in the 1960s that saw its
popularity spreading across the globe especially in the US where new
dimensions to daredevil riding and mechanics were added.
Motocross in India
In India Motocross is practiced as a dirt bike competition using relatively short
courses inside stadiums with mostly manmade jumps. Clubs with licenses in
motorsports usually organize these shows in tie up with large organisations.
Audiences are larger and professional racers promoted by two wheeler
companies participate in racing. Earlier small clubs practiced the sport with
participations from local and privateers as corporate participation was not
available. TVS Motor Company was the first two wheeler company to involve in
Motorsport in India in a big way by way of both participation as well as
sponsorship. The sport received a major boost in the country with professional
riders and efficient motorcycles being available for competition. As a corporate
entry TVS M enjoyed dominance in both on road and off road races of two
wheelers in India for over a decade. It was in the late 90s that Yamaha joined
the
bandwagon
to
compete
with
TVS
M.
Apart from Motocross / Supercross there are also Dirt track race, drag race, hill
climb, rally etc. Dirt Track racing is conducted on flat dirt surface. There are no
jumps in dirt track however, it has bends and curves. Drag race is a straight
stretch of road and usually winners are judged on the basis of timings achieved
for a particular distance. Hill climbs tracks are very rare in India and two wheeler
rallies
are
rare
compared
to
motocross
events
in
India.

As on today TVS M and Yamaha are the only two companies that participate in
this sport in India with professional racers. Few individuals and local racers too
participate in races held locally. The organizers normally hold local class races to
encourage local participation. In terms of sponsorship MRF spends the most with
the title of national motocross championship credited to them. The national dirt
track championship title is credited to Gulf Oil. Other leading sponsors include,
Kalyani Brakes, Indian Oil Corporation, BPCL, Gulf Oil, TVS Motor Company
and
Yamaha.
TVS M is the only company that views the sport as a direct arm of their R&D.
Yamaha Racing in India is being promoted by a Bangalore based dealer with
support from Yamaha Singapore. The Indian arm of Yamahas involvement is
very minimal. Yamaha too have a professional racetrack just outside Bangalore
city for their racers to practice. In the recent past Yamahas involvement in the
sport has been increasing with more support pouring in from Singapore.
Controlling body of Motocross Events
In India
A Central body called The Federation of Motor Sports Club of India (FMSCI)
controls motor Sports in India. While the actual sports events are organised by
various clubs in the Country, the guidelines, technical regulations and common
organising conditions are formulated, co-ordinated and implemented by the
Federation. They work under the aegis of Asian Motorcycle Union (UAM) and
Federation Internationale de Motocycliste (FIM).
International
The Asian Motorcycling Union (UAM) was formed in 1998 as the governing
body for all motorcycle sports in Asia. The mandate to promote and develop
motorsports in this region is given to this body that comprises 18 member
countries including Malaysia, Macau, Iran, Peoples Republic of China,
Taiwan, India, Thailand, Hong Kong, Korea, Kuwait, Indonesia, Mongolia,
Japan, the Philippines, Singapore, Sri Langka, Qatar, and the United Arab
Emirates. The Federation Internationale Motocycliste (FIM), Switzerland, grants
the sporting powers to UAM.
Leading organizers and Championship in India
MRF National Motocross Championship - This championship is by far the
most prestigious of all two-wheeler races in India. It was first started in 2000 and
is organized by Sportstrek, headed by Mr. Shyam Khotari. Mr. Khotari has
behind him years of experience in racing and conducting these races. He was a
key racer for TVS Motor Company in the past and has won a lot of accolades for
the company. In all the years TVS racing team has been dominating the races in
most of the 6 championship classes.

Gulf Dirt Track Challenge - This National event started in 2002 and in the last
two years both TVS and Yamaha have shared honours in the two championship
events. This event is organized by Sportscraft headed by Shrikant Karani, a
veteran
motorsports
enthusiast.
In addition there are many other motocross events that are conducted by lesser
known clubs and organizations in various towns. These events have always
attracted a sizeable crowd ranging from 15,000 to 20,000 spectators.

TVS Racing has brought into motor racing the professional team concept. It is
headed by Mr. Arvind Pangaonkar, General Manager, Research and
Development, TVS Motor Company Limited. He has a 12-member team
comprising Engineers to Post Graduates who provide technical support to the
motorbikes and seven of these professionals travel with the racers during
competitions. It is no surprise then that TEAM TVS Racing is today viewed as
the
numero
uno
of
motor
racing
in
India.
TVS Racing has been instrumental in churning out the country's best racers ever
C. Vijaykumar, a 21-year-old lad from Bangalore, is a prime example of this.
TVS spotted his talent two years ago in a TVS Motocross School organized in
Bangalore. He was just a novice and when TVS put him through a training
process and groomed him to take on the Motocross challenges and today he has
become the best racer the country has ever produced. TVS believes in
identifying these talents and grooming them at an early age thus making them
compete in events where their real grit and talent is put to test. These racers are
given state of the art training to enable them to gear up to face International
competition. Presently TVS Racing team comprises 9 professional riders with
most of them being ace riders in the country in various classes.

International Trainers For TVS

TVS Racing team members have used the services of two renowned
international trainers in the past. They have proved very constructive to TVS
Riders and have enabled them to increase their riding skills. TVS Riders have
practiced at international race tracks recommended by the trainers in Australia,
Italy and Philippines.
GLENN AGUILAR, lead rider of the Caltex Revtex-KTM motocross team, has
achieved what no one in the Philippines has ever achieved. Glenn has been
winning the rider of the year, for Pro 125 CC category of the National Motocross
Super Series for 7 years. Glenn formed his racing team in 1999, with Bebet dela
Cruz, his second stringer who is now number five in the rankings. They are
supported by Caltex for sponsorship to enable them to churn out the best talent.
It turned out that their team produced good racers under Glenn's leadership and
put Caltex into the motocross circuit in the region in a big way.
PAUL BROOMFIELD, 28-year-old Australian is a professional racer is
presently part of Kawasaki racing team in Australia. His experience as a rider
dates him back to Suzuki, Yamaha and Kawasaki racing teams and has earned
him a slot as professionally ranked riders competing on the Australian pro
motocross circuit. He turned professional in 1998 and in 2003 achieved
Supercross Pro Open 9th / Motocross Pro Open 4th / Thumper Nats Pro Open
7th place. His aim is to earn a podium position in the supercross national series
2004.
He was credited with being level 2 riding coach of the Yamaha Academy of OffRoad Riding instructors. He was also engaged by them to contest in the
prestigious SX national series as well.
Profile of the Team Members
C S Santhosh
Karan Gowtham Kadam
Vijaykumar

TVS Motor Company

From Wikipedia, the free encyclopedia
TVS Motor Company Limited ()

View Profile
View Profile
Rise to fame

Type

Public

Traded as

BSE: 532343, NSE: TVSMOTOR

Industry

Automotive

Predecessors

India Motor Cycles Limited

Founded

1978

Founders

Sundaram

Headquarters

Chennai, India

Number of
locations

3 two wheeler and 1 three wheeler

plants

Key people

Venu Srinivasan
(Chairman & MD)

Products

Motorcycles, scooters, threewheeler vehicles and spare parts

Revenue

70.89 billion (US$1.1 billion)

(2013) [1]

Profit

2.54 billion (US$41 million)

(2013) [2]

Total assets

10.48 billion (US$170 million)

(2013) [3]

Parent

Sundaram - Clayton Limited

Website

www.tvsmotor.in

TVS Motor Company Limited, which is part of TVS Group, manufactures motorcycles,
scooters, mopeds and auto rickshaws in India.[4]

Contents

1 History
2 Awards
3 References
4 External links

History
TVS was established by T. V. Sundaram Iyengar. He began with Madurai's first bus service in
1911 and founded T.V.Sundaram Iyengar and Sons Limited, a company that consolidated its

presence in the transportation business with a large fleet of trucks and buses under the name of
Southern Roadways Limited.[5] When he died in 1955 his sons took the company ahead with
several forays in the automobile sector, including finance, insurance, manufacture of twowheelers, tyres and components. The group has managed to run 33 companies that account for a
combined turnover of nearly $3 billion.
Early years
Sundaram Clayton, then the flagship company, was founded in 1962 in collaboration with
Clayton Dewandre Holdings, United Kingdom. It manufactured brakes, exhausts, compressors
and various other automotive parts. The company set up a plant at Hosur in 1978 to manufacture
mopeds as part of a new division.[6] A technical collaboration with the Japanese auto giant
resulted in the joint-venture Ind Suzuki Limited in 1982 between Sundaram Clayton Ltd and
Suzuki Motor Corporation. Commercial production of motorcycles began in 1984.
Suzuki relationship
TVS and Suzuki shared a 19 year long relationship that was aimed at technology transfer to
enable design and manufacture of two-wheelers specifically for the Indian market. Rechristened
TVS-Suzuki, the company brought out several models such as the Suzuki Samurai, Suzuki
Shogun and Suzuki Fiero. Differences in opinion on how to run the join venture eventually led to
the partners going their separate ways in 2001 with the company being renamed TVS Motor,
relinquishing rights to use the Suzuki name. There was also a 30 month moratorium period
during which Suzuki promised not to enter the Indian market with competing two-wheelers.[7]
The company also got over a period of labour unrest that required Chairman Venu Srinivasan to
take tough measures to resurrect a company that was in a state of turmoil. He would go on to
invest in new technology, nurture in-house design, and implement Toyota-style quality
programs.[8]
Recent

TVS also competes in the tuk-tuk segment

Over the years TVS Motor has grown to be the largest in the group, both in terms of size and
turnover, with four state of the art[9] manufacturing plants in Hosur, Mysore and Nalagarh in
India and Karawang in Indonesia. TVS Motor is credited with many innovations in the Indian
automobile industry, notable among them being the introduction of India's first two-seater

moped, the TVS 50cc. The company became the leader in its category of sub 100 cc mopeds,
having sold 7 million units. It also introduced the TVS Scooty, which is India's second largest
brand in the scooterette segment.[10] The TVS Jive launched in November 2009 became India's
first clutch-free motorbike aimed at a stress-free rider experience[11] while the unisex scooter
TVS Wego is targeted at urban couples, featuring body-balance technology for easier
handling.[12] On 1 June 2012, TVS Motors reported a dip of 5% in its total sales for May 2012.[13]
In July 2012, TVS Motors and BMW Motorrad were reported to be in talks for technology
sharing.[14] 0n 8 April 2013, BMW Motorrad and TVS Motor Company signed a cooperation
agreement with the aim to develop and produce motorcycles in the segment below 500cc.[15]
In July 2013, TVS Motor announced plans to construct a motorcycle assembly plant in Uganda
and to introduce two new models suited to the East African environment. The new plant is
expected to become operational in 2014.[16]

Awards
TVS Motor won the Deming Application Prize in 2002[citation needed]
The same year, the work done for the TVS Victor motorcycle won TVS Motor the National
Award for successful commercialization of indigenous technology from the Technology
Development Board, Ministry of Science & Technology, Government of India.[17] In 2004, TVS
Scooty Pep won the 'Outstanding Design Excellence Award' from BusinessWorld magazine and
the National Institute of Design, Ahmedabad.[18] The effective implementation of Total
Productivity Maintenance practices won TVS Motor the TPM Excellence Award given by the
Japan Institute of Plant Maintenance in 2008.
TVS Motor has won several management awards, notable among them being the Emerging
Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business
School Association of India. Business Today magazine awarded TVS Motor the Best Managed
Company and the Most Investor Friendly Company awards. Its advertising practices won it the
Good Advertising award by Auto India Best Brand Awards 2009.[19] Company Chairman Venu
Srinivasan is a recipient of several awards for corporate excellence such as the Star of Asia
Award by Bloomberg BusinessWeek[8] and the JRD Tata Corporate Leadership Award.[20] The
University of Warwick, United Kingdom gave him an honorary Doctorate of Science degree[21]
while the Government of India honoured him with the Padma Shri, one of India's highest civilian
distinctions.[22]
Innovative implementation of Information Technology has won TVS Motor the Ace Award for
Most Innovative NetWeaver Implementation in 2007 awarded by technology major SAP AG[23]
and the Team Tech 2007 Award of Excellence for Integrated use of Computer-aided engineering
Technologies.[24]

Hero MotoCorp
From Wikipedia, the free encyclopedia
Hero Motocorp Ltd

"Hum Main Hai Hero"

Type

Public company

Traded as

BSE: 500182
NSE: HEROMOTOCO
BSE SENSEX Constituent

Industry

Automotive

Predecessors

Hero Honda Motors Ltd.

Founded

19 January 1982

Headquarters

New Delhi, India

Area served

India, Sri Lanka

Key people

Dr. Brijmohan Lall Munjal (Chairman)

Pawan Munjal (MD & CEO)[1]

Products

Motorcycles, Scooters

Revenue

241.66 billion (US$3.9 billion)

(2013)[2]

Operating
income

33.22 billion (US$540 million)

(2013)[3]

Net income

21.18 billion (US$340 million)

(2013)[2]

Total assets

53.08 billion (US$860 million)

(2013)

Employees

5,842[2]

Parent

Hero Group

Subsidiaries

Erik Buell Racing(49.2%)

Website

www.heromotocorp.com

Hero Motocorp Ltd., formerly Hero Honda, is an Indian motorcycle and scooter manufacturer
based in New Delhi, India. The company is the largest two wheeler manufacturer in the world.[2]
In India, it has a market share of about 46% share in 2-wheeler category.[2][4] The 2006 Forbes
200 Most Respected companies list has Hero Honda Motors ranked at #108.[5] On 31 March
2013, the market capitalisation of the company was INR 308 billion (USD 5.66 billion).[6]
Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of
Japan.[7] In 2010, when Honda decided to move out of the joint venture, Hero Group bought the
shares held by Honda.[8][9] Subsequently, in August 2011 the company was renamed Hero
MotoCorp with a new corporate identity.[10]
In June 2012, Hero Motocorp approved a proposal to merge the investment arm of its parent
Hero Investment Pvt. Ltd. into the automaker. The decision comes after 18 months of its split
from Honda Motors.[11]

Contents

1 History
o 1.1 Termination of Honda joint venture
o 1.2 Sports Association
o 1.3 Formation of Hero MotoCorp
o 1.4 49% stake in Erik Buell Racing
2 Operations
3 Motorcycles
o 3.1 Scooters
4 Company performance
5 Listings and shareholding
6 Employees
7 Awards and recognition
8 Initiatives
9 See also
10 References
11 External links

History
"Hero" is the brand name used by the Munjal brothers for their flagship company, Hero Cycles
Ltd. A joint venture between the Hero Group and Honda Motor Company was established in
1984 as the Hero Honda Motors Limited at Dharuhera, India. Munjal family and Honda group
both owned 26% stake in the Company.
During the 1980s, the company introduced motorcycles that were popular in India for their fuel
economy and low cost. A popular advertising campaign based on the slogan 'Fill it Shut it
Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a doubledigit pace since inception. In 2001, the company became the largest two-wheeler manufacturing
company in India and globally.[2] It maintains global industry leadership till date.[2] The
technology in the bikes of Hero Motocorp (earlier Hero Honda) for almost 26 years (19842010)
has come from the Japanese counterpart Honda.[12]

1956Formation of Hero Cycles in Ludhiana(majestic auto limited)

1975Hero Cycles becomes largest bicycle manufacturer in India.
1983Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed Shareholders
Agreement signed
1984Hero Honda Motors Ltd. incorporated
1985Hero Honda motorcycle CD 100 launched.
1989Hero Honda motorcycle Sleek launched.
1991Hero Honda motorcycle CD 100 SS launched.
1994 Hero Honda motorcycle Splendor launched.
1997Hero Honda motorcycle Street launched.
1999 Hero Honda motorcycle CBZ launched.
2001 Hero Honda motorcycle Passion and Hero Honda Joy launched.
2002Hero Honda motorcycle Dawn and Hero Honda motorcycle Ambition launched.
2003Hero Honda motorcycle CD Dawn, Hero Honda motorcycle Splendor plus, Hero Honda
motorcycle Passion Plus and Hero Honda motorcycle Karizma launched.
2004Hero Honda motorcycle Ambition 135 and Hero Honda motorcycle CBZ Star launched.
2005Hero Motocorp SuperSplendor, Hero Honda motorcycle CD Deluxe, Hero Honda
motorcycle Glamour, Hero Honda motorcycle Achiever and Hero Honda Scooter Pleasure.
2007New Models of Hero Honda motorcycle Splendor NXG, New Models of Hero Honda
motorcycle CD Deluxe, New Models of Hero Honda motorcycle Passion Plus and Hero Honda
motorcycle Hunk launched.
2008New Models of Hero Honda motorcycles Pleasure, CBZ Xtreme, Glamour, Glamour Fi and
Hero Honda motorcycle Passion Pro launched.
2009New Models of Hero Honda motorcycle Karizma:Karizma ZMR and limited edition of
Hero Honda motorcycle Hunk launched
2010New Models of Hero Honda motorcycle Splendor Pro and New Hero Honda motorcycle
Hunk and New Hero Honda Motorcycle Super Splendor launched.
2011New Models of Hero Honda motorcycles Glamour, Glamour FI, CBZ Xtreme, Karizma
launched. New licensing arrangement signed between Hero and Honda. In August Hero and
Honda parted company, thus forming Hero MotoCorp and Honda moving out of the Hero Honda
joint venture. In November, Hero launched its first ever Off Road Bike Named Hero "Impulse".

2012-New Models of Hero Motocorp Maestro the Musculine scooter and Ignitor the young
generation bike are launched.
2013-Hero MotoCorp unveiled line-up of 15 updated products including Karizma R, ZMR,
Xtreme, Pleasure, Splendor Pro, Splendor iSmart, HF Deluxe ECO, Hero Motocorp
SuperSplendor, Passion Pro and Xpro, Glamour and Glamour FI etc. It also introduced three new
technologies- Engine Immobilizer in new Xtreme, Integrated Braking System (IBS) in new
Pleasure and i3S (Idle Stop and Start System) in new Splendor iSmart[13]
2014-Hero MotoCorp Launched Splendor Pro Classic, Xtreme Sports and new models of Karizma
ZMR, Karizma R, Maestro and Pleasure.

Termination of Honda joint venture

In December 2010, the board of directors of the Hero Honda Group had decided to terminate the
joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero
Group would buy out the 26% stake of the Honda in JV Hero Honda.[14]

Logo of Hero Honda, as the company was known till August 2011

Under the joint venture Hero Group could not export to international markets (except Sri Lanka
and Nepal) and the termination would mean that Hero Group can now export. Since the
beginning, the Hero Group relied on their Japanese partner Honda for the technology in their
bikes. So there are concerns that the Hero Group might not be able to sustain the performance of
the joint venture alone.[15]
The Japanese auto major will exit the joint venture through a series of offmarket transactions by
giving the Munjal familythat held a 26% stake in the companyan additional 26%. Honda,
which also has an independent fully owned twowheeler subsidiaryHonda Motorcycle and
Scooter India (HMSI)will exit Hero Honda at a discount and get over $1 billion for its stake.
The discount will be between 30% and 50% to the current value of Honda's stake as per the price
of the stock after the market closed on Wednesday.[16]
The rising differences between the two partners gradually emerged as an irritant. Differences had
been brewing for a few years before the split over a variety of issues, ranging from Honda's
reluctance to fully and freely share technology with Hero (despite a 10-year technology tie-up
that expires in 2014) as well as Indian partner's uneasiness over high royalty payouts to the
Japanese company. Another major irritant for Honda was the refusal of Hero Honda (mainly
managed by the Munjal family) to merge the company's spare parts business with Honda's new
fully owned subsidiary Honda Motorcycle and Scooter India (HMSI).[16]
As per the arrangement, it will be a two-leg deal. In the first part, the Munjal family, led by
Brijmohan Lal Munjal group, will form an overseas-incorporated special purpose vehicle (SPV)
to buy out Honda's entire stake, which will be backed by bridge loans. This SPV would

eventually be thrown open for private equity participation and those in the fray include Warburg
Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital, and Carlyle Group.[17]
Honda will continue to provide technology to Hero Honda motorbikes until 2014 for existing as
well as future models.[18]
Sports Association

Hero MotoCorp began its association with the prestigious Indian Open Golf tournament in 2005.
The tournament has helped catapult the popularity of golf in India. Illustrious golfers from
around the world participate in this annual event, which boasts of the largest prize fund
sanctioned solely by the Asian Tour. Hero MotoCorp, the world's largest manufacturer of twowheelers, took over title sponsorship of the World Challenge Hero_World_Challenge
Hockey is India's national sport, and Hero is committed to doing its part to promote and
popularize the sport. In 2010, Hero MotoCorp extended its support to Hockey by sponsoring the
'Hockey World Cup 2010' that was held in India. 2 years after this, Hero Motocorp was also the
sponsor of the 'FIH Road to London 2012' tournament. The company is proud to associate with,
and will continue to endorse this great sport in the future.
Our association with cricket goes a long way. Hero MotoCorp has in the past sponsored major
cricket tournaments in association with International Cricket Council (ICC), including the cricket
World Cup and the Champions Trophy. Hero has also been associated with IPL.

Formation of Hero MotoCorp

The name of the company was changed from Hero Honda Motors Limited to Hero MotoCorp
Limited on 29 July 2011.[2] The new brand identity and logo of Hero MotoCorp were developed
by the British firm Wolff Olins.[19] The logo was revealed on 9 August 2011 in London, to
coincide with the third test match between England and India.[19]
Hero MotoCorp can now export to Latin America, Africa and West Asia.[19] Hero is free to use
any vendor for its components instead of just Honda-approved vendors.[19]
On 21 April 2014, Hero MotoCorp announced their plan on a $ 40 Mn joint venture with
Bangladesh's Notiol Niloy Group in the next five years.[20]
49% stake in Erik Buell Racing

In July 2013, HMC acquired 49.2%[21] shareholding in Erik Buell Racing, a motorcycle sport
company which produces street and racing motorcycles based in East Troy, Wisconsin, USA.

Operations
Hero MotoCorp has four manufacturing facilities based at Dharuhera, Neemrana and Gurgaon in
Haryana and at Haridwar in Uttarakhand. These plants together have a production capacity of 7.6
million 2-wheelers per year. Read More Hero MotoCorp has a sales and service network with
over 6,000 dealerships and service points across India. It has a customer loyalty program since

2000, called the Hero Honda Passport Program which is now known as Hero GoodLife Program.
Hero GoodLife
It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal Showa,
AG Industries, Sunbeam Auto, Rockman Industries and Satyam Auto Components, that supply a
majority of its components.[22]
The company has a stated aim of achieving revenues of $10 billion and volumes of 10 million
two-wheelers by 201617. This in conjunction with new countries where they can now market
their two-wheelers following the disengagement from Honda. Hero MotoCorp hopes to achieve
10 per cent of their revenues from international markets, and they expected to launch sales in
Nigeria by end-2011 or early-2012.

Motorcycles

Sleek (Discontinued)
Street (Discontinued)
Achiever
Ambition 133, Ambition 135 (Discontinued)
CBZ, CBZ Star (Discontinued)
CBZ Xtreme, Hero New Xtreme 2014
CD 100, CD 100 SS, Hero Honda Joy, CD Dawn, CD Deluxe, CD Deluxe (Self Start)
New HF Dawn,New HF Deluxe, HF DELUXE ECO
Glamour, Glamour F.I.
Hunk
Karizma, Karizma R, Karizma ZMR FI
Passion, Passion Plus, Passion Pro, Passion XPro , New Passion Pro TR
Splendor, Splendor+, Splendor+ (Limited Edition), SuperSplendor, Splendor NXG, Splendor PRO,
Splendor [iSmart],Splendor Pro Classic
Hero Impulse launched in 2011 after the separation of Hero and Honda. Its India's first off-road
and on road Bike.
Hero Ignitor launched in 2012

Scooters

It has 2 models in scooters:

Pleasure
Maestro

Company performance
The company has sold over 47 million 2-wheelers since its inception in 1984 till March 2013.[2]
It sold 6.07 million 2-wheelers in 2012, out of which 5.5 million were motorcycles. Hero
Motocorp sells more two wheelers than the second, third and fourth placed two-wheeler

companies put together.[2] Its most popular bike Hero Honda Splendor sells more than one
million units per year.[23]
In 2013, Hero MotoCorp registered best ever calendar year performance of more than 6.1 million
unit sales. By selling 6.25 lakh units in the month of October, it became the first-ever
manufacturer to cross landmark 6 lakh unit sales in a month. In the last quarter of the year or say
in the festive season, the company sold more than 1.6 million units, while in non festive time in
AprilMay 2013, it managed to sell out quite good numbers of units- 1.1 million.[24]

Listings and shareholding

The equity shares of Hero Motocorp are listed on the Bombay Stock Exchange,[25] where it is a
constituent of the BSE SENSEX index,[26] and the National Stock Exchange of India,[27] where it
is a constituent of the S&P CNX Nifty.[28]
As on 31 December 2013, the promoters Munjal Family held around 40% equity shares in Hero
Motocorp. Over 61,000 individual shareholders hold approx. 7.44% of its shares.[29] Foreign
Institutional Investors hold approx. 30% shares in the company.[29]
Shareholders (as on 31-Dec-2013) Shareholding[29]
Promoter Group

39.92%

Foreign Institutional Investors (FII) 30.63%

Foreign Corporate Bodies

12.29%

Individual shareholders

06.44%

Insurance companies

05.38%

Mutual Funds / UTI

02.56%

Bodies Corporate

01.60%

Financial Institutions / Banks

00.53%

Others

00.60%

Total

100.0%

Employees

As on 31 March 2013, the company had 5,832 employees, out of which 66 were women (1.1%).
It also had approx. 13,800 temporary employees on that date. The company had an attrition rate
of 5.1% in the FY 2012-13.[2] The company spent INR 8.21 billion on employee benefits during
the FY 2012-13.[2]

Awards and recognition

The Brand Trust Report published by Trust Research Advisory has ranked Hero Honda in the 7th
position among the most trusted brands in India.[30]
It received the 'Best value for Money Bike Maker' and 'Best Advertising' in Two Wheelers
Category at the Auto India Best Brand Awards 2012.

Initiatives
The company started Raman Kant Munjal Foundation (RKMF), in 1992 when it was known as
Hero Honda Motors Ltd., that looks after:

Raman Munjal Vidya Mandir (an educational institution)

Raman Munjal Memorial Hospital

During the financial year, the company spent INR 14 million on corporate social responsibility.

See also

List of companies of India

Companies portal

References
1. ^ "Board of Directors - Hero MotoCorp Ltd.". Hero MotoCorp. Retrieved 19 January 2014.
2. ^ a b c d e f g h i j k l "Annual Report 2012-13". Hero MotoCorp. 24 July 2013. Retrieved 19 January
2014.
3. ^ http://www.moneycontrol.com/financials/herohondamotors/profit-loss/HHM
4. ^ "Honda Motorcycle overtakes Bajaj as 2nd largest domestic two-wheeler maker". The Hindu
Business Line. 10 April 2013. Retrieved 15 January 2014.
5. ^ "The World's Most Reputable Companies". Forbes. 21 November 2006. Retrieved 15 January
2014.
6. ^ "NSE FactBook 2013". NSE India. Retrieved 19 January 2014.
7. ^ "Milestones". Hero MotoCorp. Retrieved 15 January 2014.
8. ^ "Honda to Sell Hero Stake at Half Market Price". WSJ. 9 March 2011. Retrieved 15 January
2014.

9. ^ "Hero gets Honda stake at big discount". Economic Times. 9 March 2011. Retrieved 15 January
2014.
10. ^ "Hero relaunches itself, sans Japanese major". Business Today. 10 August 2011. Retrieved 15
January 2014.
11. ^ "Investment arm to merge with Hero MotoCorp". The Hindu. 5 June 2012. Retrieved 15
January 2014.
12. ^ "Automobile Industry India". Imagin Mor Pty Ltd.
13. ^ Hero MotoCorp Unveiled 15 New Products
14. ^ "Hero to buy out Honda's stake". Indian Express. Retrieved 2010-12-18.
15. ^ "Munjal family & Honda Motor to discuss Hero Honda split today". The Times of India. 16
December 2010.
16. ^ a b "Hero, Honda split terms finalized The Times of India". The Times of India.
17. ^ Hero approves Honda's exit from Hero Honda, India Infoline news service
18. ^ Higher royalty for Honda in split from Hero Hindustan Times
19. ^ a b c d "Hero goes global; to unveil new brand identity in London Corporate News".
livemint.com. 25 July 2011. Retrieved 2011-08-04.
20. ^ Joint venture with Notiol Niloy Group
21. ^ "Hero MotoCorp picks up 49.2% stake in US-based Erik Buell Racing for $25 million". Economic
Times. 1 July 2013. Retrieved 19 January 2014.
22. ^ Nandini Sen Gupta (10 March 2011). "Hero-Honda split: Honda restrategizing its vendor
policy". Economic Times.
23. ^ "Every Village, Every Home". Forbes 183 (12). June 2008. p. 80. ISSN 0015-6914.
24. ^ "The Story Behind Hero MotoCorp's Milestones in 2013". 15 January 2014.
25. ^ "Hero MotoCorp Ltd.". BSEindia.com. Retrieved 23 January 2014.
26. ^ "Scripwise Weightages in S&P BSE SENSEX". BSE India. Retrieved 23 January 2014.
27. ^ "Hero MotoCorp Limited". NSE India. Retrieved 23 January 2014.
28. ^ "Download List of CNX Nifty stocks (.csv)". NSE India. Retrieved 23 January 2014.
29. ^ a b c "Shareholding Pattern - December 2013". MoneyControl.com. Retrieved 23 January 2014.
30. ^ "India's Most Trusted Brands 2014".

External links

Official website
Template:Turkey website
News on Hero MotoCorp at Times of India
Hero MotoCorp at Bombay Stock Exchange
Hero MotoCorp at National Stock Exchange of India
Hero MotoCorp on Facebook
Hero MotoCorp's channel on YouTube

v
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e

Bikes in India

Indian
Companies

Bajaj
Hero MotoCorp
LML
Mahindra
Royal Enfield
TVS

Foreign
Companies

Honda
Yamaha
Suzuki
Kawasaki
BMW Motorrad
Triumph
Ducati
Harley-Davidson India
Piaggio

See also

Cars in India
Transport in India

v
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e

BSE SENSEX companies of India

As of 20 January 2014:

Airtel
Axis Bank
Bajaj Auto
BHEL
Cipla
Coal India
Dr. Reddy's Laboratories
GAIL
HDFC
HDFC Bank
Hero MotoCorp
Hindalco
HUL
ICICI Bank
Infosys
ITC

L&T
Mahindra & Mahindra
Maruti Suzuki
NTPC
ONGC
Reliance Industries
SBI
Sterlite Industries
Sun Pharma
Tata Motors
Tata Power
Tata Steel
TCS
Wipro

v
t
e

S&P CNX Nifty companies of India

As of 10 Apr 2014:

ACC
Ambuja Cements
Asian Paints
Axis Bank
Bajaj Auto
Bank of Baroda
BHEL
BPCL
Bharti Airtel
Cairn India
Cipla
Coal India
DLF
Dr. Reddy's Laboratories
GAIL
Grasim Industries
HCL Technologies
HDFC
HDFC Bank
Hero MotoCorp
Hindalco Industries
HUL
Infosys

ICICI Bank
IDFC
IndusInd Bank Ltd.
ITC Limited
Jindal Steel and Power
Kotak Mahindra Bank
L&T
Lupin
Mahindra & Mahindra
Maruti Udyog
NMDC Limited
NTPC
ONGC
Power Grid Corporation
PNB
Reliance Industries
Sesa Sterlite Limited
SBI
Sun Pharmaceutical
TCS
Tata Motors
Tata Power
Tata Steel
Tech Mahindra
Ultratech Cement
United Spirits Limited
Wipro

~with effect from March 28, 2014 Tech Mahindra and United Spirits Limited replaced Jaiprakash
Associates and Ranbaxy Laboratories respectively.

v
t
e

Major Indian companies

Economy of India
List of companies of India

Automotive

Ashok Leyland
Bajaj Auto
Eicher Motors
Hero MotoCorp
Mahindra & Mahindra

Maruti Udyog
TAFE
Tata Motors
TVS

Aerospace and
Defense

Air India
GoAir
HAL
IndiGo
Jet Airways

Conglomerates

Aditya Birla
Adani
Avantha
Bajaj
Bharti
Essar
Essel
GMR
Godrej
GVK
Hinduja
ITC
Jaypee
Jindal
Kirloskar
JSW
L&T
Lanco
Mahindra
Muthoot
Murugappa
Ramoji
Reliance ADAG
Reliance
RPG
Sahara
Shapoorji Pallonji
Sun
Tata
TVS
Torrent
UB
Videocon

Consumer Goods
and Retail

Dabur
Easyday
Future Group
Godrej Consumer
Hindustan Unilever
ITC
Nirma
Reliance Retail
Tata Global Beverages

Energy and Natural

Resources

Bharat Petroleum
Cairn India
Chennai Petroleum
Coal India
GAIL
Essar Oil
Hindustan Petroleum
Indian Oil Corporation
L&T
National Aluminum
NHPC
NMDC
NLC
NTPC
Oil India
ONGC
Power Finance
Power Grid
RINL
Reliance Infrastructure
RECL
SCI
Sesa Goa
Suzlon Energy
Tata Power

Finance

Andhra Bank
Axis Bank
Bank of Baroda
Bank of India
Canara Bank
Central Bank of India
HDFC Bank
ICICI Bank
IDBI Bank
ING Vysya Bank

Jammu & Kashmir Bank

Kotak Mahindra Bank
LIC
Muthoot Finance Ltd
Punjab National Bank
SBI
Tamilnad Mercantile Bank
Union Bank of India
Yes Bank

Healthcare,
Pharmaceutical &
Biotech

Cipla
Dr. Reddy's
IDPL
IIL
Lupin
Ranbaxy

Manufacturing and
Heavy Industries

ACC
Ambuja
Apollo Tyres
Asian Paints
Bengal Chemicals and Pharmaceuticals
Bhushan
BHEL
DLF
Gammon India
Havells
HCC
Hindalco
India Cements
Jindal Steel
JSW
MRF
SAIL
Tata Steel
UltraTech

Information
technology

HCL
Infosys
Tata Consultancy Services
Tech Mahindra
Wipro

Media

NDTV
Sun Group

Telecommunications

The Times Group

Aircel
Airtel
BSNL
Idea Cellular
Micromax Mobile
Reliance Communications
Tata Communications

Methodology: FY 2012/13 revenues of over US$ 1 billion

Categories:

Companies based in New Delhi

BSE SENSEX