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GLOBAL SCENARIO
Hotel industry is one of the world’s largest industries. It is a several billion
dollars industry that depends on availability of leisure time and disposal
income.
Today, this industry is going through an interesting phase. One of the major
reasons for the increase in demand for the hotel rooms in the world is the
boom in the overall economy and higher growth in sectors like Information
Technologies, Real Estate etc. Hotel Industry is also inextricably linked to
the tourism industry and its growth has added fillip to the hotel industry.
There were nearly 5.37 million international tourist arrivals in 2008 from
5.08 million in 2007, an increase of about 5.6 per cent. (Source: Tourism
Ministry Report, 2008)
Hotel Industry has today, emerged as the fastest growing industry in the
world.
POTENTIAL OF INDIA
India is seen as one of the most wonderful holiday destination and thus
hotel industry is going tizzy and continuously showing remarkable progress
in its state. Around 11% demand of hotel industry is generated by the long
staying guests. As there is an acute shortage of branded serviced
apartments within the country so this shortage is filled by the hotels.
Star hotels,
Heritage hotels,
Budget hotels and
Unclassified hotels.
It is expected that the budget and mid-market hotel segment will witness
huge growth and expansion while the luxury segment will continue to
perform extremely well over the next few years.
(Figures in % )
Name of the % Inc / (Dec)
2007 2008 2009
City *
Agra 58.9 58.3 53.3 (8.6)
Ahmedabad 67.9 73.3 62.1 (15.3)
Bangalore 72.5 65.3 56.4 (13.6)
Chennai 74.7 72.8 64.7 (11.1)
Delhi 76.9 73.9 68.5 (7.3)
Goa 72.8 72.2 60.9 (15.7)
Hyderabad 72.1 65.7 56.6 (13.9)
Jaipur 65.5 64.7 54.3 (16.1)
Kolkata 75.5 73.9 69.5 (6.0)
Mumbai 77.9 74.6 60.9 (18.4)
Pune 83.4 69.5 61.1 (12.1)
* Growth in 2009 (in absolute terms) expressed as percentage of the figure for
2008.
Occupancy Levels
80.00
60.00 2007
40.00 2008
20.00 2009
0.00
Five Star Deluxe Five- star Four- star Three- star
2007 73.00 70.20 71.70 68.90
2008 71.70 67.20 68.90 64.70
2009 62.30 59.90 59.50 57.50
POTENTIAL OF RAJASTHAN
Rajasthan is one of the most popular tourist destinations in India, for both
domestic & international tourists. Almost every third foreign tourist visits
India like to visit Rajasthan. The state contributes about 11.2 per cent and
3.3 per cent share in India’s foreign and domestic tourist arrivals
respectively. (Source: Jaipur Hotel Deals)
Number of Tourist Arrival in Rajasthan (Source: Tourism Department
Raj.)