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Table of content
1
Number
1.0
Content
1.0 Name of the partners
1.1 Introduction
1.7 Limitations
2.0
Page number
6-7
8-9
9-10
11
12
13
14
14
2.8 Conclusion
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SAUROV MAJUMDR
2
FATEMA-TUJ-ZOHORA
NUSRAT ZERIN
TUSHAR
Introduction
Green Valley Eco-tourism is a business that provides tourism facilities along
will the service of eco-village. It belongs to eco tourism industry. Green Valley
Eco-tourism (GVET) provides the ideal holiday destination for a family
getaway. The place and facilities is also ideally suited for all type of
celebrations, family get together, school and college picnic and also corporate
picnic spot & conference. It is a place that has the sprit to weave the weekend
flavor into everyday of the week and leave your soul refreshed and recharged.
For the busy mind of modern life its a complete leisure zone that blends
corporate flavor into a holiday environment and close to nature. Those who
love the pleasure of modern life, in a modern way this are completely a
different experience.
In the first two months the main operational activities will be to secure
funding, infrastructural development and arrange legal requirements. In the
following month the firm will go for marketing campaign. At the fourth
month it will run in full swing.
Amount (Taka)
Advertisement
Vehicles
Rent Advances
Land & Buildings
Equipments
Start up expenses
Furniture
Total
750,000
1,000,000
50,000
5,000,000
2,150,000
50,000
2,000,000
11,000,000
1.7 Limitations
The project we have done has some limitations and vulnerability of its own.
These limitations can further affect the future planning and expansion of our
business. The main limitations of our project are as follows:
Budget: a key problem which can weaken the platform of our business plan is
lack of sufficient funding. Our total source of fund is 1.80 core which is not
well enough to establish and further expand our resorts in different locations
New concept: Although eco tourism and resort is not a new idea in many other
countries but in our country it is still not a very mature market. Only 2
companies has started to grow but not in its pure essence. So there is a risk
that how people and tourists will perceive it in our country. 66
21st century will see a higher percentage of the total population traveling,
especially in developing countries, and people will be going on holidays
more often sometimes two, three or four times a year. Bangladesh therefore,
should immediately take necessary measures to develop infrastructure,
improve the existing products, develop peripheral products, and undertake
marketing promotional activities on priority basis with a view to attracting
larger share from these potential visitors and keeping pace with this trend.
8
Earnings from the tourism industry have been growing for last 10 years. But
the growth is not satisfactory at all comparing with the potential. Bangladesh
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10
is processing the largest unbroken sea beach, the largest mangrove forest as
well as lots of archeological and eco logical tourism spots. But the rate of
arrival of foreigners and local tourist is not up to the mark.
Over the last 4 years Bangladesh maintain almost a constant growth in this
sector. But this growth of 8 to 10 percent is not satisfactory comparing to the
world standard. In India the growth rate is over 20% and in Nepal 23% in
last year.
In recent years our local tourism has increased significantly. People having
moderate income now try to go for outing in holidays and special occasions.
11
The countrys recent growth levels indicate promise of the lands ability to
move forward, harnessing the vast potential that exists.
Tourism promotion is compared to the likes of dream selling. To sell dreams of
people, the dreams sold must be beautiful and believable. In promoting and
branding Bangladesh as a tourist destination area, the challenge faced by the
marketer is to ensure hat the three key characteristics of brand identity are
assured. They are quality, consistency and integrity.
Global financial turmoil may affect all the promising sector of the global
business and industry. Bangladesh is not out of the world. So the global
arrival of the tourist may decrease in coming years. But the potential of
domestic travelers are still an encouraging feature.
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12
13
14
In our country, there are some people who just want to go abroad in vacation.
They love to see the ornamental cities or skyscrapers. But there also some
people who first want to know their country, travel the countryside, discover
the beauty of own country. These people are our target customers. We have
the setting and facilities to fulfill their passion
2.8 Conclusion
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15
Our life is getting hectic day by day where We cannot found any vacation time
to fresh our mind. We cannot imagine the smell of first rain falling in the
thirsty land of summer. That is why we develop the idea of GVET Village
where all visions
Are accumulated to give the new concept of warmth hospitality, luxury and
comfort And the confluence of idyllic ambience of rural life.
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