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Over the last decade, a tourist spent around 90 US dollars per day on the average.

Out of his/her average daily expenditure, about 33.2 percent was spent
on Accommodation, 22.8 percent on Food & Beverages and 21.4 percent on Shopping. Foreign visitors spent mostly on Accommodation while Overseas
Filipinos splurged mainly on Shopping. So, if we want to generate income from tourism, our entrepreneurial choices are clear.
Table 7.1 OVERALL AVERAGE DAILY EXPENDITURE OF VISITORS (in US$),
2000-2010
Items of
Expenditure

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Average
20002010

2010

FOREIGN
VISITORS
Accommodation
Food and
Beverages
Guided Tour
&

Entertainment

43.6

43.5

41

34.8

32.1

27.2

26.2

28.6

22.5

20.6

19.8

30.9

21.7

19.7

17.5

17

19.8

18.5

20.4

26

19.1

19.8

22.2

20.1

0.3

0.3

0.1

0.1

0.1

0.4

0.4

0.1

0.3

1.4

0.7

0.4

17.2

12.5

9.8

9.1

10.3

11

7.2

6.6

6.7

13.9

10.0

4.1

6.9

6.2

6.2

6.2

6.8

4.8

4.4

3.1

2.9

3.1

5.0

15.5

13.2

14.9

15

16.9

18.1

22

19.1

22.5

23.3

22.8

18.5

17.9

9.1

13.4

7.2

6.2

2.1

3.1

1.6

1.2

1.2

1.6

5.9

120.4

105.2

102.9

89.5

91.6

84.1

84

85.8

75.3

75.9

84.1

90.8

3.1

3.4

7.1

3.7

5.8

2.6

7.3

4.3

10.9

5.4

5.4

10.6

13.6

10.3

10.7

12.2

11.7

21.2

28.7

16

24.4

33.3

17.5

0.1

0.3

0.0

2.3

2.9

2.7

3.4

0.3

0.6

0.2

3.4

10

3.0

2.2

3.6

3.5

3.9

3.6

4.4

2.4

2.4

0.1

0.7

0.1

2.4

10.4

13.8

12.6

14.5

16.4

16.7

23.9

13.9

22.1

29.3

30.8

18.6

21.6

11.6

16.2

13

10.4

0.4

0.4

0.6

0.1

6.7

50.2

49.1

52.7

48.5

51.8

39.8

55.8

50.4

44.4

68.7

79.6

53.7

42

41.9

39.7

33.9

31.5

26.9

25.7

27.8

22.3

20.4

19.3

30.1

21.2

19.4

17.2

16.8

19.6

18.4

20.4

26.1

19

19.9

22.5

20.1

0.3

0.3

0.1

0.1

0.1

0.4

0.1

0.3

1.4

0.7

0.3

16.6

12.1

9.5

10.2

11

5.9

6.5

6.7

13.8

9.8

Recreation
Local Transport
Shopping
Miscellaneous &
Visits
Average
OVERSEAS
FILIPINOS
Accommodation
Food and
Beverages
Guided Tour
Entertainment
&
Recreation
Local Transport
Shopping
Miscellaneous &
Visits
Average
TOTAL
Accommodation
Food and
Beverages
Guided Tour
&

Entertainment

Recreation
Local Transport
Shopping
Miscellaneous &
Visits
Average

6.7

6.1

6.2

6.7

4.7

4.3

3.1

2.9

4.9

15.3

13.3

14.8

15

16.9

18.1

22

19

22.5

23.4

23.1

18.5

18.1

9.2

13.5

7.3

6.3

2.1

3.1

1.5

1.2

1.2

1.6

5.9

117.5

102.9

100.9

88.3

90.8

83.6

82.9

84.7

74.9

75.8

83.9

89.7

Table 7.2 PERCENT DISTRIBUTION OF THE OVERALL AVERAGE DAILY EXPENDITURE OF VISITORS
(in percent), 2000-2010
Items of
Expenditure
FOREIGN
VISITORS
Accommodation
Food and
Beverages
Guided Tour
&

Entertainment
Recreation
Local Transport
Shopping

Miscellaneous &
Visits

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

Average
2000-2010

2010

36.2

41.4

39.9

38.9

35

32.3

31.2

33.3

29.9

27.1

23.5

33.5

18

18.7

17

19

21.6

22

24.3

30.3

25.3

26.1

26.4

22.6

0.2

0.3

0.1

0.1

0.1

0.5

0.4

0.1

0.4

1.8

0.8

0.4

14.3

11.9

9.5

10.2

11.3

13.1

8.6

8.7

8.9

16.5

10.9

3.4

6.5

6.9

6.8

5.7

5.1

4.2

3.9

3.7

5.5

12.9

12.6

14.5

16.8

18.4

21.5

26.2

22.3

29.9

30.6

27.1

21.2

14.9

8.7

13.1

6.8

2.5

3.6

1.8

1.6

1.6

1.9

5.9

6.2

6.9

13.5

7.7

11.2

6.4

13.1

8.5

13.5

15.8

6.7

10.0

21

27.8

19.6

22

23.5

29.4

38

56.9

36.1

35.6

41.8

32.0

0.1

0.5

0.1

4.6

6.2

5.5

5.6

6.5

10

0.6

1.1

0.3

12.6

5.3

4.3

7.3

6.6

8.1

6.9

11.1

4.4

4.8

0.2

0.1

5.0

20.8

28.2

24

29.9

31.8

41.9

42.8

27.5

49.7

42.7

38.8

34.4

OVERSEAS
FILIPINOS
Accommodation
Food and
Beverages
Guided Tour
Entertainment
&
Recreation
Local Transport
Shopping

Miscellaneous &
Visits

43.1

23

32.3

25.8

20.7

0.9

0.8

1.1

0.1

13.4

35.7

40.7

39.3

38.5

34.7

32.2

31

32.9

29.8

26.9

23

33.2

18.1

18.9

17.1

19.1

21.6

22

24.6

30.8

25.4

26.3

26.8

22.8

0.2

0.3

0.1

0.1

0.1

0.5

0.1

0.4

1.8

0.8

0.4

14.1

11.8

9.4

10.1

11.2

13.1

8.5

6.9

8.6

8.8

16.4

10.8

3.4

6.5

6.9

6.8

5.7

5.1

4.1

3.8

3.6

5.5

13

12.9

14.7

17

18.6

21.6

26.5

22.4

30.1

30.9

27.5

21.4

15.4

13.4

8.3

2.5

3.7

1.8

1.6

1.6

1.9

6.0

TOTAL
Accommodation
Food and
Beverages
Guided Tour
Entertainment
&
Recreation
Local Transport
Shopping
Miscellaneous &
Visits

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