Vous êtes sur la page 1sur 2

Media Dictionary.

Archetype is a typical example of something or someone often repeated and is instantly recognised
by the audience.

Attitude, beliefs and values:

Attitudes are positions that people adopt to an issue. E.g. being against sexism. Beliefs are a type of
view. E.g. believing God exists. Values are morals that people have. E.g. a religion.

Closed text:
This is a text that puts a restriction on the way that it can be interpreted.

Hidden meaning behind the scene - obvious denotation.

Inputs into a specific media text.
which is to do with content, form and style. There are two types of conventions which consists of:
Technical Conventions - A convention in a technical area. These conventions, apply to the majority of
music videos for e.g. the video being the same length as the song and fast cuts
Genre Conventions - this is where conventions are associated with a particular genre. An example of this
would be Pop videos, that has dance routines and bands performing songs with instruments.

Information that concerns class, gender, age and social status of the population.

An apparent, the first meaning of an image.

The things that are said by the characters in a story, movie, play, etc.

the social, cultural, ideological, or economic influence exerted by a dominant group

the act of leaving out one or more words that are not necessary for a phrase to be understood in order to
speed up the action.

the feeling that you understand and share another person's experiences and emotions : the ability to
share someone else's feelings either in a group or individual.

Constructing a media message in a suitable way for a target audience.

Narrative structure that uses riddles to be solved by the resolution.

Icon is a sign that represents something. Iconography is distinguishing elements by use of props that
characterise a specific genre.

the set of ideas and beliefs of a group or political party which enhances attitudes, beliefs and values that
are common in a particular group.

Incidental music:
Use of music to suit events or action.

Relationship between texts.

Linear narrative:
Sequential narration with a beginning, middle and end.

Male gaze:
This is where they have a male point of view adopted by the camera so that it can be targeted to a male

Mode of address:
Media texts speak to an audience. e.g. a voiceover.

Narrow casting:
Targeting a small social group for a media product.

Negotiated reading:
No meaning is existent and is generated by what the reader brings to the text.

Oppositional reading:
Interpretation of text that is contrary to the texts actual meaning.

Parallel action:
This is where two or more scenes are happening at the same time by cutting between the two.