EconomicContributionsofthe2014FireflyMusicFestival

ExecutiveSummaryandKeyFindings
The 2014FireflyMusicFestivalcontributedtotheeconomyinavarietyways:(1)Fireflyaddedatotalofmorethan$68millionin
spendingforgoodsandservicesthroughouttheeconomy,whichamountedtomorethan$850perguest.(2)Fireflysupportedthe
equivalentof579fulltimejobswithtotaladditionalwageandsalarypaymentsofmorethan$23million.(3)FireflyincreasedLocal,
StateandFederaltaxesbynearly$10million.Totalcontributionsincludedirectandmultipliereffects.Directeventactivityhas
multipliedcontributionsthroughouttheeconomy.Forevery$100ofdirectorinitialspending,another$170isspentthroughoutthe
economyandforevery100directorinitialjobscreatedbythefestival,another70jobsarecreatedthroughouttheeconomy.

Jobs
TotalSpendingfor
Supported
GoodsandServices
bythe
throughoutthe
Spending
Economy
(F.T.E.)

ImpactMeasures

Wagesand
Salaries

TotalState,
Local&Federal
TaxesPaid

TotalEconomicContributionofthe2014FireflyMusicFestival
SumofGuest,ProvidersandEventOrganizer
Contributions

$68,003,616

579

$23,459,163

1.7

2.24

$9,905,819

$850

Contributionperguest
Multipliers(TotalContributions/TotalDirect)

2.7

=
Firefly'sGuests
Economiccontributionscamefromtheexpendituresmadebythe80,000Fireflyguestswhotraveledfromall50statesand24foreign
countriestospend280,000persondaysatthe2014FireflyMusicFestival.Theytoldusabouttheirpurchases,frombothonsite
vendorsandoffsitebusinesses,whileenrouteto,andlocallyduringFirefly,inover900interviewsduringthefestivalandinmore
than5,000onlinesurveyresponses.

DirectSpendingbyGuests
AdditionalMultiplierContribution
TotalEconomicContributionfromGuests

$12,687,608
$22,313,660
$35,001,268

203
122
325

$5,235,273
$6,649,439
$11,884,713 $5,392,386

Firefly'sProviders:Performers,Staff,Media,VendorsandVolunteers
Economiccontributionscamefromtheexpendituresmadebythe2,398performersandtheircrews,the2,025staffemployedbyRed
Frogforthefestival,the336membersofthemediacoveringtheevent,the4,125independentvendorsattheeventandthe1,400
volunteerswhologgedmorethan38,000hoursatthe2014FireflyMusicFestival.

DirectSpendingbyandforProviders
AdditionalMultiplierContribution
Staff&VolunteerTotalContribution

$2,717,546
$4,354,071
$7,071,617

+(continuedonbackpage)

29
24
53

$988,448
$1,344,309
$2,332,757 $1,063,382

ProducedbytheCenterforAppliedBusinessandEconomicResearch,AlfredLernerCollegeofBusiness,UniversityofDelawareandsponsoredbythe
DelawareTourismOffice,DoverInternationalSpeedway,Inc.andRedFrogEvents,LLC.

EconomicContributionsofthe2014FireflyMusicFestival(continued)

+
ImpactMeasures

Jobs
TotalSpendingfor
Supported
GoodsandServices
bythe
throughoutthe
Spending
Economy
(F.T.E.)

Wagesand
Salaries

TotalState,
Local&Federal
TaxesPaid

Firefly'sEventOrganizers'PurchasesofGoodsandServices
EconomiccontributionscamefromtheexpendituresmadebyRedFrogforallthetheequipment(stages,seating,bleachers,bars,
etc.),supplies(ice,roadwayandothermaintenancematerials,etc.),andservices(security,wasteremoval,communications,medical,
automotiveservices,etc.)requiredtosupportthe2014FireflyMusicFestival.

DirectSpendingbyEventOrganizers
AdditionalMultiplierContribution
EventOrganizersTotalContribution

BusinessSectors
Foodserviceanddrinkingestablishments
Retailstores
Securityservices
Buildingmaintenanceandrepairservices
Hotelsandmotels
Realestateservices
Hospitals,physiciansandothermedicalservices
Wholesaletradebusinesses
Gasolinestations
Employmentservices
Wastemanagementservices

$9,701,139
$16,229,591
$25,930,730

111
90
201

TotalSpendingforGoodsand
Servicesthroughoutthe
Economy
$6,925,768
$7,596,579
$3,176,012
$2,249,723
$2,196,548
$3,206,866
$1,875,507
$2,817,301
$1,364,302
$402,864
$2,061,041

$4,267,386
$4,974,308
$9,241,693 $3,450,051
JobsSupportedbytheSpending
(F.T.E.)
120.4
120.4
58.1
33.7
19.1
17.2
16.5
12.8
12.1
9.9
9.6

MethodologyforMeasuringFirefly'sEconomicContributions
Theanalysisbeginsbycarefullymeasuringthedirectjobs,payrollandoutputcreatedbytheexpendituresby,andinsupportof,
Firefly'sguests,providersandtheeventorganizer.Careistakentoinsurethateachinitialexpndituresiscountedonce,andonlyonce.
Theseinitialexpendituresbegintoripplethroughtheeconomyintheformofpurchasesofgoodsandservicesfromthemanydiverse
businesssuppliersthatsupportFirefly'sactivities,directlyorindirectly.Inadditiontherearefurtherimpactsontheeconomyasthe
employeesofFireflyandallofitsdirectandindirectsuppliersspendtheirwagesandsalaries.Allofthesefurtherpurchasesare
termed"additionalmultipliercontributions."Thetotalcontributionisthesumofthedirectorinitialspendingandthemultiplier
contributions.Atallstagesofpurchasinggoodsandservicesandpayingofwagesandsalaries,additionaltaxesarepaidtoFederal,
StateandLocalgovernments.ThemultipliercontributionsandtaxpaymentsarecalculatedusingtheMinnesotaIMPLANGroups
widelyused,wellrespectedmodelingsystemwhichusesFederalgovernmenteconomicdata.

ProducedbytheCenterforAppliedBusinessandEconomicResearch,AlfredLernerCollegeofBusiness,UniversityofDelawareandsponsoredbythe
DelawareTourismOffice,DoverInternationalSpeedway,Inc.andRedFrogEvents,LLC.