Académique Documents
Professionnel Documents
Culture Documents
Audience: Millennials
they there
TV that inspires
Contribute
Create
Connect
SCRIPTED
Balk
The
Underlings
Yes We Can...get
that coffee
The Underlings
/1 hour dramedy,
/takes place in 2008 after Obama is elected
The Underlings
Cast:
Brie Larson
Congressional Intern
Zach Gilford
Senatorial Intern
Tristan Wilds
NGO Intern
Liza Lapira
Lobbyist Intern
Open Source
Open Source
Maya Carls
(Principal Female)
Evangeline Lilly
Creator/Executive
Producer/Writer
Gideon Yago
Owen Hoxworth
(Principal Male)
Paul Bettany
NON-SCRIPTED
Non-Scripted
(Broadcast + Online)
HitRecord
Startup Wars
Doc X
(Online only)
In The Life
Reinvented variety
show
Weekly Theme
Live Performances
Short Films
Music
Animation
STARTUP
WARS
What is it?
STARTUP
WARS
STARTUP
=
WARS
+
+
The investors/
business mentors
of Shark Tank
The creative
competition frenzy
of Project Runway
The entrepreneurial
challenges of Richard
Bransons The Rebel
Billionaire
STARTUP
WARS
DOCX
DOCX
DOCX
/1 hour satirical news
"Inspiring"
In the Life
Who?
o Vloggers
o Millennials
What?
o Life
o Social events
Where/When?
o YouTube
o Commercials
In the Life
Why?
o Content
o Personalities
o Interactivity
Other bonuses
o Low cost
o Digital presence
o Wide appeal
SYNDICATION
Syndication
"Movies That Matter"
Sunday evening premiere
Text
Text
Syndication
...TV shows we love
Scheduling
(Fifth Week after Launch)
Show launches are staggered over
5 weeks as follows:
1st Week:
Primetime
Roughly 9-11PM
Shows include:
Doc X, Balk, Hit Record, Underlings, Open
Source, and Start-Up Wars
Conclusion
(3 Scripted)
Balk
The Underlings
Open Source
(4 Non-Scripted)
HitRecord
Startup Wars
Doc X
In the Life
(4 Syndicated Movies)
North Country
Craigslist Joe
Life in a Day
Crash
(4 Syndicated TV Shows)
Friday Night Lights
Man vs Wild
Glee
The Philanthropist
Create characters and stories that matter... characters people identify with and
inspire to be like
Connect viewers across platforms and build communities around these shows
Contribute to sparking conversation that can lead to actionable change
Images sourced
http://www.greenbook.org/Content/AMP/millenials-chart.jpg
http://uowresearch.files.wordpress.com/2011/12/binary.jpg
http://i.huffpost.com/gen/762618/thumbs/o-SHEPARD-FAIREY-570.jpg?4
http://cdn.theatlantic.com/static/mt/assets/politics/thewestwing.banner.getty.jpg
http://mettelray.files.wordpress.com/2012/06/suits.jpg
http://www.topnews.in/files/images/Brie-Larson1.jpg
http://www.aceshowbiz.com/images/wennpic/zach-gilford-tca-winter-2011-press-tour-party-01.jpg
http://petersons.blob.core.windows.net/static/cdn/editorial_images/International/international3.jpg
http://collegehowtos.com/wp-content/uploads/2012/02/College-Application-Process.jpg
http://www.thejanedough.com/wp-content/uploads/2011/12/Picture-32.png
http://www.agsalesworks.com/Portals/1975/images/Millenials.png
http://www.teachthought.com/trends/10-of-the-best-tedtalks-on-improving-education/