Chapter II

Social Media
Social media is todays most transparent, engaging and interactive form of
public relations. It combines the true grit of real time content with the beauty of
authentic peer-to-peer communication. This statement was supported by Lisa
Buyer.

According to Danah Boyd Social network sites (SNSs) are increasingly attracting
the attention of academic and industry researchers intrigued by their affordances
and reach.

According (Nolan, 2009); the Catholic Press Association (2010) that Social
media employ mobile and web-based technologies to create highly interactive
platforms via which individuals and communities share, co-create, discuss, and
modify user-generated content.

Uses of Social Media

25

20

15

Register for events

To stay informed

10

For research

Out of 100% there are 70% of the respondents who says that they use social media for their
research.
Out of 100% there are 73% of the respondents who says that they use social media for them to
stay informed.
Out of 100% there are 23% of the respondents says that they use social media so they can
register for events.
A. Register for events

According to
B. To stayed inform
According to Samantha Rupert, Its a forum for support and safety information during a crisis.
There have been several recent disasters during which social media provided the only viable
venue for communication. During Super storm Sandy, most people didnt have power, but some
cell networks and Wi-Fi towers were still operational. Many people used Facebook to detail the
destruction and reassure friends or family that they were safe.

C. For research

According to The Princeton Survey Research Associates International that studying online adults
social networking site use since 2005, and has seen substantial growth since then. Today, 72% of
online adults use social networking sites. Although younger adults continue to be the most likely
social media users

Effects of Social Media

A. Social
Why do you use social networking sites?

25
20

To play games

15
To share photos,videos,
music

10
5

To get some information

0
To meet new people
To keep in touch with
family and friends

77% and 70% are people uses Social Networking Sites as to keep in touch with family and
friends and to get some information.
50% and 57% wants to meet new people and just to play games.

Do you think social media can help you to gain friends?

30
25
20
No

15

Yes
10
5
0
Yes

No

There are 87% who thinks that social media can help them to gain friends by having
communications with each other.

There are 13% who thinks that social media cant help them to gain more friends because they
think they can gain friends without using this kind of social media.
B. Studies
Do you think social media will help you in your studies?
30
25
20
No

15

Yes

10
5
0

97% of the respondents say that social media help them on their studies.
3% of the respondents say that social media doesnt help them on their studies.
C. Emotional
Do you spent less time than before with your family and friends?

18
16
14
12
10

No, I spent time

with my family and
friends before

8
6

Yes, spent too

much time in social
medias

4
2
0
Yes, I spent too No, I spent time
much time in with my family
social medias
and friends
before

There are 47% of respondents saying that they spent too much time in social Medias because
they are fun of having communications with friends who are using also this kind of social media.
There are 53% of respondents saying that they spent lot of time with their family and friends by
having bonding with them and having happiness in their hearts.

Do you think social media changed your behavior?

25
20
15
No
Yes

10
5
0
Yes

No

According in this survey there are 67% who thinks that social media changed their behavior
while there are 33% who thinks that social media do not changed their behavior.