Standards-Based

Unit Template by Clementi & Terrill November 2013 TING-AN LIN

Language and
Level

English
Intermediate-mid to Advanced-low

Theme

Approximate Length of
Unit
Approximate Number of
Minutes Weekly
E-Commerce: Why are we buying stuffs online?

Essential Questions

2 weeks
180 minutes (3hrs)

How does e-commerce change peoples lives?

How is e-commerce a double-edged sword?

Students will understand that

Enduring Understandings

Change of behaviors can be attributed to multiple reasons

Having convenience runs the risk of losing personal privacy
Success does not come overnight
Multiple heads are better than one

Learners will be able to:

Goals

Summative
Performance Assessment or
IPA
(a performance task using GRASPS
with a rubric or an Integrated
Performance Assessment)

Define e-commerce and how it works

Compare consumer behaviors in the two types of shopping
Compare e-commerce in China and the US
Explore the pros and cons of trade in the virtual world
Provide reasons why e-commerce is becoming the trend
Collaborate to create a presentation to promote the idea of e-commerce based on the knowledge
gathered in the unit
Goal: To promote the company to young people in the US
Role: You are a team of employees at Alibaba
Audience: The audience is Jack Ma, the CEO, and other senior managers
Situation: You have been asked to develop a package of promotion ideas to publicize your company.
Product Performance and Purpose: You need to carryout a presentation (3-5 minutes) that should be
appropriate for being recorded and circulating on social media, and a 1-2 page long press release
outlining a comparison between the company and the major e-commerce companies in the US
Standards and Criteria for Success: Your proposed package needs to include
n Presentation:
u A brief description of e-commerce
u A clear rationale of the companys operation
u Clear visual aids are recommended
n Press release:

ACTFL Keys to Planning for Learning by Clementi & Terrill 2013

Standards-Based Unit Template by Clementi & Terrill November 2013 TING-AN LIN

u
u

An FAQ section lucidly answer potential questions a young person might have
A comparison between the company and the major e-commerce companies in the US

Language Functions
Describe purchasing experience

Express opinions about preferred type of purchasing

Compare e-commerce in China and the US

Toolbox
Related Structures / Patterns
I boughton; I went shopping at; I
paid by; It was to use/ usingto
buy; simple past tense
In my opinion; In my experience;
Id like to point out
more; less; as as; compared to;
both; in contrast; conversely

Compare shopping habits (online vs. physical store)

Vocabulary Expansion


Tier 1
items, payment methods

Tier 2
monetary-related words; internet/
mobile-related words; sequencing
words

Explain how e-commerce work

First, second; At the beginning; At
present; past perfect aspect
Describe the development and background of e-
commerce
Key Learning Activities/Formative Assessments
Key learning activities/formative assessments
How do these support unit goals/performance tasks?
(divide class in half) Explore websites, Alibaba and Amazon
Activates interest in unit theme
Share personal experience with the above websites
Elicit the material relevance to the learners
View a video What is e-commerce? (http://youtu.be/AhgtoQIfuQ4)
Provides background information
Brainstorm how e-commerce is influencing and changing human life
Expansion of background information
(mindmap)
View a video Jack Ma - E-commerce in China and Around the World
Provides current information
Read an article comparing Alibaba and Amazon
Identify difference
Compare the video and article in small groups
Assess background knowledge
Create flowcharts showing the history and procedure of e-commerce
Demonstrate organization of information
respectively
Resources
Technology Integration

http://youtu.be/lbfjNTo624Y Jack Ma, the CEO of Alibaba, on e-commerce

in China and the World

ACTFL Keys to Planning for Learning by Clementi & Terrill 2013

http://prezi.com online presentation tool

Google Document: online document creator

Standards-Based Unit Template by Clementi & Terrill November 2013 TING-AN LIN

http://searchcio.techtarget.com/definition/e-commerce a short article

defining e-commerce
http://www.forbes.com/sites/forbesleadershipforum/2014/09/22/alibaba-
vs-amazon-who-will-win-the-global-e-commerce-war/ an article on Forbes
comparing Alibaba and Amazon
http://www.alibaba.com/Products Alibaba product categories

ACTFL Keys to Planning for Learning by Clementi & Terrill 2013