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University of Texas at Dallas Graduate School of Management Spring 2005

Course: MKT 6220.595 Time: Friday, 6:00-10:00 pm Room: 1.102 Professor: Dr. Kristi Saveraid-Kite Office: SM3.616 Phone: 972-883-2051 (leave message) E-mail: kkite1@comcast.net Office Hours: Friday, 5-6 pm, by appointment

Textbook Consumer Behavior, 2001, 9 th Edition, by Blackwell, Miniard, and Engel.

Course Description The objective of this course is to study how consumers make purchase decisions. It will focus on identifying the activities included in consumer behavior and how consumer analysts monitor consumer trends. Various methods of consumer research allow all of us to observe record and analyze a variety of consumer reactions, behaviors, and characteristics. Understanding consumer behavior is a prerequisite for the success of firms in the marketplace. It provides insights into product, pricing, retail, advertising, and communication strategies. All aspects of consumer behavior will be examined.

Attendance and Participation Attendance in class is required for all involvement exercises. One must arrive to class on time.

Policies and Procedure Final grade will be based on exam, final exam, two article reviews, case studies, participation, and attendance. All assignments must be turned in or completed on the assigned date. Makeup tests will be permitted only with an excuse valid and acceptable to UTD.

Academic Dishonesty The University of Texas at Dallas has procedures to deal with students who commit acts of academic dishonesty. Academic dishonesty includes cheating, plagiarizing, submitting for credit any work attributable to another party, taking an exam for another person. Plagiarism is a serious offense and points will be deducted for committing it. All assignments handed in must represent your original work or ideas. If any words or ideas used in the class assignments do not represent your original words or ideas, you must cite all relevant sources and make clear the extent to which such sources were used.

Article Review Using the Internet or other resources, find an article that discusses the relevant topic of the evening class. In a 900 word abstract, write a brief summary of the article describing the purpose of the research, and assessing the importance of the research in relation to consumer behavior. Be prepared to discuss your review in the class.

Journal Resources:

Journal of Marketing International Journal of Research in Marketing

Exams Midterm and final exam will consist of multiple choice and essay questions. Details of the exams will be discussed in further detail later in the semester.

Group Case Studies Group case study groups will consist of 5-6 students. Each group will be given an in-depth case study in which you will be required to develop a professionally typed and organized paper to hand in, as well as present to the class. Further details will follow.

Grade System Internet Article Review Small Group Comparison Project

25 pts.

25 pts.

Journal Article Review & Discussion Exams 2 @ 50 pts. ea.

40 pts.

100 pts.

Research Paper

& Presentation

60 pts.

250 Total Points

Course Outline



Assignments Due

March 18

Course Introduction/Syllabus

Team Case Studies

March 25

Introductions to Consumer Behavior

Chapters 1, 2 Internet Article Review Small Group Comparison Project

April 1

Individual Determinants of Consumer Behavior

Chapters 3-6 Journal Article Review Small Group Discussion

April 8

Mid-Term Exam

Chapters 1-6

Environment Influences of Consumer Behavior

Chapters 7-10

April 15

Environmental Influences on Consumer Behavior

Chapters 11- 12 Consumer Behavior Research Paper Individual Presentation

April 22

Influencing Consumer Behavior

Chapters 13 - 14 Consumer Behavior Research Paper Individual Presentation

April 29

Final Exam

Chapters 7 -14

Course outline is subject to change.