Its all about making the connect says Mr Prateek N.

Kumar

Prateek N. Kumar, MD (Managing Director) & CEO (Chief Executive Officer) , NeoNiche Integrated
Solutions Pvt. Ltd. interact with IT Voice recently.
Many big companies are in alliance with NeoNiche, Whats your USP?
ANS: NeoNiche provides services across different spectrum of Marketing Mix .what our clients get is
a single window for all their marketing needs, viz; On ground Events, Online Digital campaigns, Social
Marketing campaigns etc. We understand that the era of rack listed services are gone and you need to
first understand the Brand and then customize the offering to better suit the people who matter most
to them Customer, Channels or the Employees.
How you find a proper marketing plan for your client?
ANS: NeoNiche way of arriving at solution is deeply ingrained in our DNA of
IDEAS.INNOVATION.INSIGHTS ,Anything and everything that we do for our clients follow the same cycle
,We understand the Brand and its ethos and the stakeholders that it touches ,based on the same ideas
are brain mapped with certain degree of innovation and insights are actively shared back in the form of
Management Information System (MIS).Our promise to ourselves and to our clients is always to
provide and maximize ROI.
Whats the need of Right People through Right Channels with Right Message at the Right Time?
ANS: Its all about making the connect, Let me elaborate by saying that we do live in exciting times,
where things change with a blink of an eye; globalization and technology advancement is shaping the
way we perceive and see things today like never before. Strategies, tactics, and processes that just a
decade ago reigned supreme, now look a little out of sync, when viewed through todays consumer
perspective. An explosion of new media and technologies, economic uncertainty, and greater
competition between brands, has changed the way brands and customers interact. Customer
relationship has shifted from production to consumption. It has gravitated from the sphere of rationality
to the realm of desire and from the objective to the subjective. In this era of instant gratification,
material satisfaction is so easily attained that emotional fulfillment is now the true challenge for
marketers.
How you handle branding?
ANS: I believe that branding requires you to develop a personal dialogue with your customers on the
issues that are most meaningful to them. In todays complex and ever connected commercial landscape,
brand perception is no longer driven by product efficacy. Instead, brands form strong customer loyalty
by capturing their minds and hearts. Brand must earn their customers trust by being honest, open,
transparent, authentic and genuinely interested in how they can solve their problem than just making a

sale. Its nice to surprise the customer with something special every now and then but the key is to
deliver the promise every time and thats what decides the brands success in the long run.
Is technology improving sell? How?
ANS: Technology advancement with its broadband connectivity, smart devices and social media access
has brought a paradigm shift in marketing landscape, In the past Brands use to do all the talking but
today connected and informed customers become ambassadors of brands they like and what they dont
like, In essence this has improved sales for brands that have earn their customers trust.
Comment on MICE advantage.
ANS: We believe that if a Brand delivers its message to a focused group Stakeholders ,The message
becomes ever more potent if the same is done in conducive surroundings .What MICE does is to harness
the potentials of exotic locals both nationally and international geographies to deliver and attain its
objective to set of captive audience.
What are the pros of proper marketing?
ANS: Long time back Charles Darwin in his evolution of species wrote It is not the strongest of the
species that survives, nor the most intelligent. But, It is the one that is the most adaptable to change.
Proper marketing is to understand the shift in Market place and ecosystem governing it and to adapt
and evolve as a brand
What social responsibilities you fulfill towards your surrounding?
ANS: NeoNiche from its inception is committed to its surrounding and society that we are part of ,Our
CSR philosophy revolve around Animal Welfare, Education and NeoGreen initiative of minimizing the
carbon footprints and being ecologically responsible.