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Home/News/Advertising

MurugappaGrouprevealsnewbrandidentity

ARTICLES

ByCampaignIndiaTeamonSep9,2010
filedunderAdvertising,India

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GALLERIES

VIDEOS

1. Axismakesa'surpriseraid'tohighlight
ELSSMutualFundbenefits

LopezDesignsandJWTaretheGroupscommunicationpartners
Like

MOSTREAD

Share

2. LifeCellgetsAishwaryaRaitopegstemcell
bankingasaGodhBharaigift

CommentNow

KEYWORDS

3. Volkswagentakesthehumorousrouteto
showcasethepowerofaPolo
4. TataDocomokeeps'Bhalaikisupply'going

8220murugappa,
group8221,
8220marketing8221,
8220news8221,
8220advertising8221,
8220a,vellayan8221,jwt,
8220lopez,designs8221

5. LifeCellurgesmotherstogivetheirbaby
TheGift

AGENCY
jwt,LopezDesigns

BRAND
MurugappaGroup,jwt

INDUSTRY
construction,Auto
Components,
Plantations,
Nutraceuticals,
Fertilizers,Abrasives,
Bioproducts,sugar,
cycles,FarmInputs

ChennaibasedbusinessconglomerateMuruguppaGrouphasunveiledanew
brandidentity:therefreshedlogotakestheformoftheMurugappapeacockin
avibrantshadeofred.
AccordingtoAVellayan,executivechairmanoftheGroup,Wewantedto

LATEST

symbolofaGroupthatwasproudlyIndian.Atthesametime,wewanteda

POPULAR

KiranMandrawadkar

significanceofthevariouselements,hesaid,Thiscontemporaryrenditionof

Bestwishestoallthenominatedagenciesand
people.

dynamictargetswehavesetouttoreach.Redasacolourembodiesvigour,
power,passion,drive,energyandisrenownedforitsexcellentvisibility.The

AgencyoftheYear2014:Shortlists
announced2weeksago

Babitasblog:Emotionslie

cleanlinesandtheuniquelowercasestyleinwhichmurugappaiswrittenhelp

intheInsight.

connectwithaudiencesthroughsimplicityandelegance.

SamirKohli

WhiledesignconsultancyLopezDesignswaspartneredwithforthenewlogo,

Whatawasteofdurationandproduction
monies.

SpikesAsia2014:Make
EveryYardCount(JWT),
KanKhajuraTeshan
(Lowe,PHD)bagtwo
GoldseachOgilvy's'The
GoodRoad'wins
InnovationSpike
SpikesAsia2014:
Clientswantmore
womenonboardasthey
feeltheyunderstandthe
audienceJWTsPolly

moreenergized,modernandcontemporarydepiction.Elaboratingonthe
theMurugappaPeacockisasignoftheGroupsglobaloutlookandthe

RELATED

DISCUSSION

retaintheuniqueimagerythattheMurugappaPeacockconveyedasthe

JWTwasappointedastheadvertisingagencyforthebrandcampaign,the
themeofwhichisEnergyUnbound.ThroughprintadvertisementsandTVCs,
thenewcampaignseekstoenhanceawarenessandunderstandingofthe

UTIMutualFundtakestheemotionalroute
torevealnewpositioning3weeksago

Groupsvariousbusinesses.ThemajorcompaniesoftheGroupinclude
CarborundumUniversalLtd.,CholamandalamInvestmentandFinance
CompanyLtd.,CholamandalamMSGeneralInsuranceCompanyLtd,
CoromandelInternationalLtd,CoromandelEngineeringCompanyLtd,EID
Parry(India)Ltd,ParryAgroIndustriesLtd,TubeInvestmentsofIndiaLtdand
Wendt(India)Ltd.
CopyrightCampaignIndia

krj

verywellwritten.Theanimationcould'vebeen
waybetter...
InterGlobecelebratessilverjubileewithad
campaign1monthago

Chu

Emailthis

Printthis

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VaibhavG

Sitefeedback

Blog:Theresab****inmy

Alwayspurelovewins.Addisexcellent.This
DIWALI,ineveryfamilysonisgoingtogifta
Tanishqpendanttoabelovedmother.Strong
bond.

boardroom
ClioAwards2014:Thirty
Indianentriesshortlisted

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Tanishqbreaksnewground,celebrates
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Rajiv

Superbinsight,butthatkeymomentisso
badlyexecutedinthefilm!Pity.
Raymondcelebrates'themanythings'that
make'TheCompleteMan'1monthago

Bethefirsttocomment.
RichardJamesDunn

Thingis,you'renotmakingwearingahelmet
cool.Thisismoreofapunishment.Iwould
lovetoseesomethingthatrewardswearinga
helmetorrepositionsitasthecoolthingtodo,
ornot...

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