UNIVERSITY OF TEXAS AT DALLAS

SCHOOL OF MANAGEMENT

BA 3374: INTERNATIONAL MARKETING

SPRING 2005

COURSE DESCRIPTION AND SYLLABUS

Term: Spring 2005

Class: Tuesday 1: 00 – 3: 45 P.M., SOM 1.212

Instructor: Roshni Goswami

Office: SOM 4.204
E-mail: roshni.goswami@utdallas.edu

Office hours: Before & after class or by appointment

Required Text: International Marketing, Czinkota & Ronkainen, 7th Edition, Thomson
South-Western College Publishing, 2004.

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Course Objective: International business is growing at a phenomenal rate and so is the need to
develop the right marketing tools. The climate of business is ever changing and international
marketing activities have gained extra momentum due to the rapid globalization trend observed
over the years. Today’s national markets are closely integrated with international markets. This in
turn requires special policies, strategies, operational methods, systems and tools. This course aims
at providing the basic elements or this purpose.

Class Format: A variety of learning methods will be used to develop and enhance your
understanding of the subject matter, including case analyses, current events, videos, class
discussions and lectures. Attendance is essential to doing well in this class. Read the assignments
before class. Participation in class discussions is required and prior knowledge of the topic will
greatly enhance your ability to join in.

Exams will be derived from class lectures, class discussions and textbook material. If you find
yourself in trouble with the material or your grades, do not wait until it is too late. Come see me
immediately so we can address the problem. I am very available and will work with you to
improve your situation.

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Grading Policy:

Exam 1 20% A+: 97 and up; A: 94-96; A-: 90-93

Exam 2 20% B+: 87-89; B: 84-86; B-: 80-83
Final Exam 30% C+: 77-79; C: 74-76; C-: 70-73
Group Term Paper 15% D+: 67-69: D: 64-66; D-: 60-63
Group Presentation 5% F Below 60%
Participation 10%
100%

Group Term Paper: The class will be divided into groups of 4 – 6 students. Each group will be
responsible for choosing a country and a product/service to be marketed to that country. Each
group will report on a different country with countries being assigned to groups on a first come
first served basis.

The following table of contents should be used as a guide for your group term paper.

Cover Page
Table of Contents
Executive Summary
Country Overview: History, Demographics, Geography, Culture
Nature and Structure of Government, Political and Legal Environment
Economy, Debt, Currency
Products, Services, Natural Resources
International Trade – Imports and Exports
Product to be marketed, Marketing Strategies
References
Appendices

The term paper should be approximately 15 - 20 pages long, typed, double-spaced, with a full
bibliography. You must list references – I expect you to go to the library for sources. The Internet
may be used but only along with other sources.

Classroom Rules: You are required to attend class. Respect your fellow students – turn off cell
phones, no talking amongst yourselves, try to be on time. This course is discussion driven, so
please allow everyone a chance to speak and be heard. It is easiest to contact me outside of class
via e-mail. If you cannot meet with me during office hours, we can make appointments or meet
before class or after class. Please be sure that I have a way to contact you (e-mail address, phone
number). In the past I have had reasons to contact students (for example, I have received papers
missing pages). Unclaimed papers will be retained for one year.

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Group Rules: All groups have hiring and firing capabilities. Individuals have the ability to resign
a group. However, every student must belong to a group. If you have conflicts with your group,
you may resign – but you must interview and find a position with another group. Conversely,
groups may discharge members, but the students fired from a group must find another group.
Social loafing will not be tolerated! At the end of the semester, each student will rate the
performance of their fellow group members. This rating will be used as one of the factors to
determine grades for participation.

Class Participation: The class participation grade component will be based on your attendance,
contributions in class and your contribution to the group project. We will have in class activities
like case analyses and your contribution to the in class case discussions will also be included to
compute the class participation grade. Each group member will have the opportunity to evaluate
contributions of other group members using the group member evaluation form. Attendance will
be taken regularly.

Exams: Two mid-term exams and one final exam will be given at designated points in the
semester. Students should bring a Scantron form for each exam.

Scholastic Dishonesty: Scholastic dishonesty will not be tolerated. Students who violate the
University of Texas at Dallas’ rules on scholastic dishonesty will be subject to disciplinary
penalties, including the possibility of failure in the course and/or dismissal from the University. I
will strictly enforce the University’s policies. This policy applies to all assignments, whether
papers, homework, oral presentations, tests, etc.

Absences/Make-ups: It is to your advantage to take all exams when scheduled, rather than
planning to miss an exam. Make-up exams will only be scheduled for true emergencies with
appropriate documentation. If you have an unusual circumstance that would keep you from taking
the exam, let me know before the exam. Assignments submitted late are subject to late penalties.

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 TENTATIVE COURSE SCHEDULE

This schedule is tentative and subject to change, depending on the speed with which we cover the
material. Regular attendance is the best way to be sure of what to expect in the next class.

Dates Chapters Topics

Jan 11 1 The International Marketing Imperative

Jan 18 2 International Trade Institutions and Trade Policy

Jan 25 3, 4 The Cultural Environment, The Economic Environment

The International Political and Legal Environment

Feb 1 5, 6
Building the Knowledge Base

Feb 8 Exam 1 Students to bring Scantron Forms

Feb 15 7, 8 Exporting, Licensing and Franchising, Product Adaptation

Feb 22 9,10 Export Pricing Strategies, International Communications

Mar 1 11 Channels and Distribution Strategies

Mar 8 Spring Break – No Class

Mar 15 Exam 2 Students to bring Scantron Forms

Mar 22 12, 13 Global Strategic Planning, Global Market Expansion

Mar 29 14, 15 Product and Brand Management, Services Marketing

Apr 5 16, 17 Global Pricing Strategies, Logistics & Supply Chain Management

Global Promotional Strategies,

Apr 12 18, 19
Marketing Organization, Implementation & Control

Apr 19 Group Presentations

Apr 26 Final Exam : 1-3:45 pm

Group Term Papers Due on April 26, 2005

The instructor reserves the right to make changes to the syllabus as necessary; it is the student’s
responsibility to be aware of those changes.