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Surprise: Diesel cars lose steam, Maruti Suzuki,

Hyundai Motor sales zoom on petrol variants


Mihir Mishra | New Delhi | Updated: Jan 02 2014, 13:21 IST

Automobiles companies with heavy line up of diesel vehicles have started to face the heat as buyers
shift their preference back to petrol cars over diesel-powered vehicles, (see students, when we do the
PEST analysis we will watch for the customers attitude, this is an example for customer attitude which
we can find only when we do the SOCIO-CULTURAL ANALYSIS VERY CAREFULLY) but Maruti
Suzuki India, Hyundai Motor ahead of pack.
The fall in sale of diesel vehicles is primarily due to the governments decision to increase diesel
prices gradually and decontrol the fuel eventually. (See once again the PEST Analysis is giving a lot of
clarity, now see this under the political heading, the change in regulations by the government will
always bring some changes in the market. So market has to be first analysed and watched closely
through PEST) According to industry estimates, share of diesel vehicle sales in the overall passenger
vehicle sales has come down to 54 per cent between April and November this financial year from 58
per cent in the corresponding period of the previous year.
The sluggish demand for diesel vehicles impacted sharply sales of companies like Mahindra &
Mahindra Ltd and Toyota. The two companies saw sales during December declining by 27.8 and 11.8
per cent respectively. All vehicles in M&Ms portfolio are diesel and a large part of Toyotas sale come
from the diesel-powered Innova. The clear winner from this shift to petrol from diesel are Maruti
Suzuki India and Korean carmaker Hyundai Motors, which have registered a 5.5 and 6.2 per cent
increase in their sales during the month, respectively.
Sales at Maruti Suzuki India were largely driven by demand for entry-level models like petrolpowered Alto, WagonR and A-Star, grew by 16.7 per cent to 38,286 units and entry-level sedan Swift
DZire that registered a 18 per cent increase to 15,427 units in December.
At Hyundai too, demand for new entrant Grand i10 boosted domestic sales numbers during the month.
The growth in sales by countrys two large automobile companies, however, could not arrest the fall in
automobile sales in December and six of the countrys automobile manufacturers posted a decline of
2.3 per cent during the month Automobile companies believe that the worst for auto sector is over with
2013 and they expect the volumes to pick up after general elections get over. (Once again the industry
is waiting for some changes after the election, this means they feel the stability will arrive after
election)
While the immediate turnaround in the auto Industry is not expected without certain policy
corrections and support, the worst seems to be over. At Mahindra we hope that the new year will bring
in the much needed cheer for the Auto Sector, Pravin Shah, chief executive officer, Automotive
Division, Mahindra & Mahindra Ltd was quoted in their release.
The market sentiments do not seem to be improving. In the last few months, we have made our best
efforts to control inventory both at TKM and at our dealers end, Toyota Kirloskar Motor (TKM)
deputy managing director and chief operating officer, marketing and commercial, Sandeep Singh said.

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