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GRANDAD

NICOLS
Franchise Prospectus

www.fishandchipsfranchise.co.uk
www.grandadnicols.co.uk

High%Income%Fish%and%Chip%Shop%Franchise

Youre about to learn how to buy and sell


Fish and Chip Shops for significant amounts of money.
Our proven system can allow you to make as much as
60,000* to 100,000+ in your very first year !!
Our expertise is buying run down fish and chip shops
for next to nothing, quickly turning them into successful
businesses and then selling them for big profits !!

Key Benefits

We can teach anyone to do this regardless of whether you own a Fish and Chip shop
already or have no previous experience in the industry.
High Income Potential - 60,000* to 100,000+ in Year One.
Large Exclusive Territory in which only you can operate. This allows you to either
build up a chain of shops or simply buy and sell them one at a time.
First Class Training and Ongoing Support
Reliable supply of good quality base products
Proven Lead Generation
Payment plans available

Next Steps
Once you have read this prospectus the next step in the process is to fill in the form at the
back and arrange a visit to our head office. This will give us both the opportunity to meet
each other, give you the chance to see the business first hand and provide you with the
chance to ask any questions that you may have.

Turnaround Examples

Bradford. 11 months Sold for


95,000 bought for 40,000
Otley. Bought for 2,000. Sold
for 112,000 in less than a
year,
Pudsey. Sold for 75,000 (no
money down) after 10 months.
Current shop in Ilkley. Bought
for 38,000. After only eight
months it is worth in excess of
200,000.

*No guarantee of earnings can be given

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The cost of a Grandad Nicols Fish and Chip


Shop Franchise is 5,995 + VAT
NB. All VAT is reclaimable

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To ensure that you dont miss what this franchise opportunity has
to offer, please invest 20 minutes of your time to read this
prospectus from start to finish.
Index

Page No

Brief History of the Financial Results that were


set when planning this system.

Why choose a Grandad Nicols franchise.

History of Fish and Chips

11

Why Franchising?

16

The Training Process and ongoing Support

17

The Franchise Earning Potential

18

The Franchise Package

19

Next Steps

20

Further Enquiry Form

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This prospectus will explain exactly what the Grandad


Nicols franchising opportunity is all about, your
earning potential and the key benefits you will enjoy.
The Grandad Nicols teams key
skill is to buy run down fish and
chip shops, quickly turn them
into successful businesses and
then sell them on for significant
profits.
They are a very successful
family business that has been
operating within the fish and
chip
shop
industry
for
generations.
They have built up many
successful
businesses
both
running them and buying and
selling them.

Over the last five years the Grandad Nicols team has focussed on
developing their own unique business formula.
This formula equips any fish and chip shop operator with the ability to secure a very
comfortable and stable income. The same system also equips the more adventurous
of operators with the ability to periodically add large cash bonuses to that income.
An excellent franchise package has been assembled to equip select individuals with
all the necessary knowledge, training and support that they will need to replicate our
successful business strategy.
You will be taught by an operational Grandad Nicols team everything that you will
need to know to run your own fish and chip shop. This will include all the technical
aspects as well as how to generate business within your local area. They will also
teach you how to establish a very profitable and stable income, and how to sell fish
and chip shops for high profits.

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Brief History of the Financial Results that were set


whilst pioneering this system
Whilst pioneering this business formula the original Grandad Nicols team purchased
a fish and chip shop in Peel Park, Bradford for 40,000, re-selling it eleven months
later for 95,000. They then acquired a closed down fish and chip shop in Otley,
West Yorkshire for only 2,000. They applied their unique business formula and
sold the shop eleven months later for 112,000.
From Otley they went to Pudsey, West Yorkshire to reopen another closed shop.
They secured this fully equipped shop for a simple rental agreement with the
landlords (no cash down) and then resold it ten months later for 75,000.

The Grandad Nicols team finally decided to settle down and


have now chosen the beautiful picturesque Town of Ilkley to
become the official home of Grandad Nicols Fish and Chips.
They purchased their current shop for 38,000 and after trading for only eight
months the shop is already worth in excess of 200,000.
Equipped with their tried and tested business formula the Grandad Nicols team is
expecting many of their franchisees to far exceed the financial results that they have
set whilst pioneering this system.

Based upon our results and our proven track record,


we at Grandad Nicols believe that we have the most
competitively prices franchise package available.

Not only will you have a


profitable
and
stable
income from your own
fish and chip shop, you
will also have your own
exclusive franchise area
to expand into.

The picturesque Town of Ilkley

High%Income%Fish%and%Chip%Shop%Franchise

Based upon our results and our proven track record,


we at Grandad Nicols believe that we have the most
competitively priced franchise package available.

The original Grandad Nicols team (now permanently based in Ilkley) will
be constantly sourcing the finest quality potatoes and the highest graded
fish for all of their franchisees.

High%Income%Fish%and%Chip%Shop%Franchise

Why choose a Grandad Nicols Franchise?


Below we have highlighted the main benefits of being a Grandad Nicols franchisee
which should help you answer the above question.

Proven Business Formula


As a Grandad Nicols franchisee you will have the opportunity to build a successful
business and earn an excellent income, working for yourself, but with the training,
support and experience of an established business behind you. We have a proven
business formula which will form the basis on which you operate.
The other great benefit to owning a successful business is that you will have a
valuable asset that you can sell in the future. This can include individual Fish and
Chip shops AND the actual business itself.

Large Exclusive Territory


Each franchisee is given an exclusive large territory to work within. This means that
only you can operate and market within your chosen area.
The area you are given will support multiple fish and chip shops which can be
flipped for significant profits once they are performing well, OR, you can sell the
entire area and business.

Proven Lead Generation


Grandad Nicols has a proven business formula for generating leads and business
which we will share with you.
The key areas which cover this are contained within your training and operations
manual and cover target markets, sales activity, lead generation tools and
maximising income.

High%Income%Fish%and%Chip%Shop%Franchise

As an operator of a Grandad Nicols franchise you can


expect to earn 60,000* to 100,000* in your first year
of trading, further projections can be seen in the
franchise earning potential section of this prospectus.

The Original Grandad Nicols Team: Mark, David, Cindy and Hope

Comments from the original Grandad Nicols team


We have built up a very successful business both running shops and selling them for
significant profit. We can only do so much of this ourselves, which is why we are
now looking to expand our business through franchising and high performing
individuals.
If you are seriously thinking about entering into the fish and chip shop industry,
before you commit, the Grandad Nicols team would love to meet with you. This will
enable you to see their operation first hand and give you the opportunity to ask any
further questions that you may have.

High%Income%Fish%and%Chip%Shop%Franchise

Comments From Mark and Cindy Themselves


(The oldest members of the original Grandad Nicols team)
A life times experience of trial and error, the knowledge of what actually works and
what doesnt has enabled us to ultimately develop a system of business that is
capable of turning unsuccessful fish and chip shops or even closed fish and chip
shops into very successful businesses.
Our ability to get results from businesses where others have failed has not happened
by good luck or chance, we got these results on purpose.
Over the years we have seen many other people fail, even chefs, people that could
and did deliver a good product. The ability to produce good fish and chips alone is
not always enough to guarantee success within the fish and chip shop industry. A
good grasp of marketing, shop presentation, image, quality systems, techniques of
cooking and last but not least a reliable supply of good base products are also a
must have.
A Grandad Nicols franchise has got all this organised for you. After a brief period of
training a novice will be opperating like a seasoned professional.

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A Grandad Nicols franchise package has got all angles


covered for you.
Credibility and Use of Company Brand
As part of the franchise agreement you get to use the Grandad Nicols processes,
systems, name, logo, website, history and stationery.

Training and On-going Support


You will receive on-going comprehensive training and support, this will combine on
the job training with an operational Grandad Nicols team and class room based
training. You will have dedicated support directly from the people who have
successfully built the business.

Reliable Supply of Good Base Products


You will be linked into Grandad Nicols trade contacts and suppliers; this will
guarantee you a consistent supply of quality base products.
As a Grandad Nicols franchisee you will have the training, support and experience of
an established business behind you.

Assistance with Raising Finance


Finance packages are also available for prospective franchisees if required. A
business plan template has been developed which is then amended to suit your
particular circumstances. This can then be shown to any High Street Bank or Lender
either by yourself or with our assistance. This approach helps secure the lowest
finance rates available.

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Fish and Chip History


The history of fish and chips and the opportunities that
are now available.
Fish and chips originally came to Great Britain in the 17th century via Jewish people
who were fleeing persecution from Portugal and Spain. The early Jewish
entrepreneurs originally set up on street corners cooking their potato wedges and
fried fish on (portable) wood fired stoves. They became such a big hit with the
British people that they were soon recognised as the national dish.
Fish and chips championed the British food industry for 270 years until globalisation
in the 60s and 70s introduced a whole host of alternative fast foods to the British
high street.
Over the last 30 years the fish and chip shop industry has lost much of its traditional
originality.

Fish and Chip shops that are still capable of producing the good
old fashioned fish and chips that we all remember having as
kids are now sadly in the minority.

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Heres The Good News!


The fish and chip shop industry is experiencing a revival.
The revival is in part being attributed to the British peoples experimentation of all
the new fast foods coming to an end, and also in part to the financial crash of recent
years.

Fish and chips are a cheap option in financially tough times!


Many British people are looking back to the lost securities and stabilities of
yesterdays Britain and its good old fashioned fish and chips that are reminding them
of those more comfortable times. Nostalgia (the wishful thinking of the past) is
causing fish and chips to become the peoples choice of fast food (comfort food in
tough times) a little taste of Britain as it used to be.
The British publics return to fish and chips is making many present day operators
very rich, like in times past they are experiencing the exciting and rewarding sight of
queues forming within their shops. Their trade is steadily increasing and their profits
are soaring.

A word of caution though.......


This revival is not guaranteeing success to all fish and chip shop operators, quite the
contrary. The revival only appears to be happening within shops that are capable of
producing the good old fashioned traditional fish and chips that the British people
remember having as kids.
People want their fish cooked in a traditional light and crispy batter accompanied
with good old fashioned big thick British chips.

A GRANDAD NICOLS FRANCHISE WILL TEACH YOU


HOW TO REPRODUCE THESE GENUINE TRADITIONAL
FISH AND CHIPS!

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You will also be taught how to consistently cook your fish and chips so hot and fresh
that they SIZZLE when customers apply lashings of salt and vinegar to them.
If you are going to enter into the fish and chip shop industry please dont just have
a go yourself, this approach has a 90% failure rate. Partnering with people who
really know what they are doing will almost guarantee your success!

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The Market Place and the British High Street


35 years of globalisation has left us with 60 to 70% of todays fish and chip shops
underperforming, many of these shops are now beginning to close down.
There is, at present only a very small percentage of operators that are capable of
producing good quality fish and chips, it is these operators that are now
experiencing the revival.
Just take a look at the fish and chip shops in your local area, the shops that produce
consistently good fish and chips are always the busiest.
A Grandad Nicols franchise will equip you with the same capacity for success that a
good operator has. It will also train you to replicate and apply for yourself its own
very successful business formula and with your own franchise area to expand into,
the opportunity is endless.

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Can you see this opportunity?


NEVER BEFORE has there been such a time as this when you could pick up, often
for just a rental agreement, prominent prime site vacant shop units that can (subject
to planning) be turned into prominent prime site fish and chip shops or even
restaurants (just take a look at your local high street).
NEVER BEFORE has there been a time when you could pick up fish and chip shops
at such low (rock bottom) prices or even fully equipped (closed) fish and chip shops
for rental agreements (no cash down).
NEVER BEFORE has there been so little competition within the fish and chip shop
industry i.e. so many operators that have not been properly trained in the art of
producing good quality fish and chips.
AND NEVER BEFORE, has the demand for the re-sale of good (lucrative) fish and
chip shops been as high as it is today, with so many people (due to the financial
climate) looking for alternative incomes.

A well trained operator can take advantage of all these


opportunities!

Comments from the Grandad Nicols team.


The present financial climate is proving perfect for the system of business that we
have developed, the only down side is that we cannot handle all the opportunities
that are now being presented to us. That is why we have decided to expand our
business through franchising and high performing individuals.

We can access these opportunities together!

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Why Franchising?
Franchising is a fantastic way to start and run your own business it provides
you with an opportunity to earn a high income but with the support and back up
of the franchisor behind you.
Starting a new business always carries a risk new businesses are vulnerable. The
degrees of vulnerability vary depending on:

Knowledge
Skill
Financial resources
Relevant abilities

Many who start up their own business lack some or all of these qualities. Many fail
because they cannot learn quickly enough and the money runs out.
With a franchise this risk is substantially reduced because you are buying the
experience and expertise of the franchisor. This will help you avoid making the same
mistakes that they have made during their trading life.

Other Franchise Benefits


You are selling an established product or service with a turnkey business plan and
format for you to operate. This includes the brand, systems and processes, lead
generation and marketing assistance plus help raising finance if required.

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The Training Process and On-going Support


Grandad Nicols has spent several months developing their franchisee training
programme and Operations Manual. It has been designed to give a franchisee the
required skills and knowledge to operate their own Grandad Nicols franchise.
After a short period of training a novice will be able to operate a fish and chip shop
like a seasoned professional, with the added assurance of Grandad Nicols on-going
support and advice if needed. We believe that choosing to operate within the
framework of a Grandad Nicols franchise (choosing to partner with us) will
genuinely increase, possibly even maximise your ability to enter into, and to exit, the
fish and chip shop industry successfully.

Initial Training
The initial training takes place over four weeks and includes:

Grandad Nicols overview and the market place


Setting up and running your Grandad Nicols business
Technical training to confidently run your business. This will include product
training cooking for success and using the right suppliers
Sales and marketing
How to flip fish and chip shops for significant profit
Administration and reporting

This training gives you sufficient knowledge to confidently begin trading as Grandad
Nicols within your exclusive territory.

On-going Bespoke Training and Support


Once you have had your initial training from Grandad Nicols it doesnt stop there.
On-going bespoke training is available if you want more advanced training or just
some refresher training to go over anything again. We are committed to the success
of all our franchisees and feel that our training, support and backup are key features
of our offering. Grandad Nicols also provides comprehensive telephone and e-mail
support.

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The Franchise Earning Potential


As a Grandad Nicols franchise operator you can expect to make between 60,000*
and 100,000* in your first year of trading, these figures are very realistic. The
original Grandad Nicols team is expecting many of its franchisees to greatly exceed
the financial results that they enjoyed (as seen in the Grandad Nicols Brief
Overview).
Once you have built your first shop up in year one you can then launch out into your
own exclusive franchise area to build a chain of shops or flip shops for huge cash
bonuses.
The territory area that you receive as part of your Grandad Nicols franchise package
is also a saleable asset. As you build your territory area, it can at some time in the
future be sold in its entirety or in part for very large sums of money. With the
Grandad Nicols business system and your own franchise area to operate it in, there
is no limit to what you can earn.
For a recap on the opportunities that are available to a Grandad Nicols operator
please refer back to the history of financial results.
* These figures are potential earning figures. No guarantee of actual earnings can be given

The Grandad Nicols team will further discuss these financial projections (in person)
with people who are genuinly interested in becoming Grandad Nicols fish and chip
shop opperators.
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The Franchise Package


The cost of the Grandad Nicols Franchise is 5,995* (+VAT)
NB. All VAT is reclaimable

The Grandad Nicols franchise includes the following:

Full training which covers all aspects of running a Grandad Nicols franchise

Trading under the Grandad Nicols brand name

An exclusive territory for you to trade in with the opportunity to set up


multiple shops

Permanent on-going head office support in all aspects of running your


Grandad Nicols business

Complete start-up package including stationery and sales literature

Operations and resource manual

A dedicated & integrated web presence and e-mail

1500 Marketing Leaflets

Uniforms

Marketing Launch of your first fish and chip shop

Product measurement equipment

*On-going fees
There is a management fee of 50 per week in Year 1, rising to 60 per week in
Year 2 and onwards. This fee is based upon the costs that Grandad Nicols can save
you via group purchasing.
In addition to the franchise fee you will also have the costs of your Grandad Nicols
menu and signs (approx. 1,000) and the acquisition costs of security for yourself
and your shop.

Please note Grandad Nicols is often able to source a shop for you at a
minimal cost, sometimes even for a simple rental agreement (no cost at
all).

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Next Steps
Who are we looking for to join us at Grandad Nicols?
We are looking for people who have good manners and pleasing personalities. These
characteristics will be needed for the maintenance of good customer relations. We
also like honest and reliable people who are ambitious hard working and self
motivated.

Taking your Application Further


If having read through the prospectus you believe you have the necessary skills and
desire to become a Grandad Nicols franchisee then you are ready to take your
application further.
The next steps are to answer any questions you may have regarding the franchise
and then arrange for you to come and view the Grandad Nicols operation first hand.
Please fill in the brief form on the next page or do it online at the Grandad Nicols
Franchise Website www.fishandchipsfranchise.co.uk , the quickest way to fill it in is
online but if you decide to fill in the form on the next page please post it back to:
Grandad Nicols
109 Leeds Road
Ilkley
LS29 8EG
Or you can call us on 0161 406 1878 and ask for Julie Roden

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