SUPPLY CHAIN FORECASTING &

PLANNING CONFERENCE | ASIA

InterContinental Shanghai | Shanghai, China | 24-25 March 2011
Become
Certifi a
Profess ed
Forecas ional
ter (CPF
) !
EXAM D
ATE:
26

March 2

011

E V E N T PA R T N E R S

IIAPS

TEL:

+1 516.504.7576 |

FAX:

+1 516.498.2029 |

EMAIL:

info@ibf.org |

WEB:

www.ibf.org/1103asia.cfm

Supply Chain ForeCaSting & planning ConFerenCe | aSia | To Register, please call: +1 516 504 7576 or visit: www.ibf.org / 1103asia.cfm

wORKSHOPS

1-DAy HANDS-ON STATISTICAL FORECASTING

& PLANNING TUTORIAL

DAy 1 | THURS | 24 MAR 2011 | 8:30 11:30

DAy 1 | FRI | 25 MAR 2011 | 8:30 16:30

NEXT GENERATION S&OPScenario Planning

Supported by Predictive Analytics

Section 1

INTRODUCTION TO BUSINESS FORECASTING

This workshop provides a broad overview of the S&OP process

and vision of the NEXT GENERATION S&OP and a transition
roadmap between the two points of reference. It will have
something for everyone involved in S&OP from novice, through
the experienced planning process owner. Join us to see
viewpoints of the S&OP process from practitioner, academician
and consultants perspective. This is an interactive workshop,
using fundamentals including the S&OP Maturity Model, Product
Portfolio Management, Customer Segmentation, Total-Cost-toServe Models and will introduce new emerging methods such as
Predictive Analytics supporting Scenario Planning resulting in Risk
Response Plans.

Types of forecasting methods

c] Explanatory (cause-and-effect) methods
a] Judgmental methods
d] Integrated time series with
b] Extrapolative (time series)
cause and effect methods.
methods
Data considerations (e.g., missing data, outliers, etc.)

you will Learn:

Stages of the S&OP Maturity Model and Best Practices
The difference between Deterministic & Stochastic
forecasting methods
Scenario Planning, Predictive Analytics & New Risk Response
Plan process

Section 3

Section 2

INTRODUCTION TO TIME SERIES: MOVING AVERAGES,

EXPONENTIAL SMOOTHING, GENERALIZED MEMORy MODELS
Among all models, time series models are the ones that are used
most in business.
Holt Winters methods
Simple moving averages
Automatic model selection
Exponential smoothing models

REGRESSION MODELS FOR FORECASTING AND QUANTIFyING

RELATIONSHIPS wITH PROMOTIONAL ACTIVITIES AND EVENTS

Global Supply Chain Development

& Innovation Lead

Regression is the basic tool for measuring the relationship between variables.
It is often used where some understanding of the underlying reasons for the
forecasted values is needed.
Classical regression model
Regression coefficients
Simple regression
The R-squared statistic
Multiple regression
t ratios and statistical significance
Interpreting results
Multicollinearity

EI DuPont & Nemours Company

Section 4

Gregory L. Schlegel

MEASURING FORECASTING PERFORMANCE

VP Business Development

The measurement of forecast accuracy is essential in any forecasting process.

Three important statistical measures
Goodness of fit vs. forecast
of forecast accuracy: MPE, MAPE, and
accuracy and the tail-wagging
WMAPE
the dog fallacy
Designing an out-of sample test;
Within-sample vs. out-of
multiple origins and multiple lead
sample tests
times
Rolling out of sample
Tracking forecast error ongoing.
evaluations

Peter Murray

SherTrack LLC

How to Protect Sales & Operations Planning

from Real-world Demand and Constraints

II

When the S&OP process meets production and supply execution,

it meets real world demand and constraints. Actual orders
deviate from the forecasted orders. Fulfillment is constrained by
factors beyond those measured in the S&OP plan. A demanddriven operation is flexible to respond to true demand with a
finite supply capability. To achieve this, a constraints-based model
of resources, material and logistics can moderate S&OP against
the real world. This process allows demand planners to factor
financial and operating constraints in order to balance demand
with supply. Join us for this hands-on workshop and learn how it
works by running different scenarios with a spreadsheet model.

Section 5

PUTTING IT ALL TOGETHER

Forecasting best practices
Summary
Productivity aids to help you
forecast better
Forecasting processes
Data collection & analysis
Section 6

Methods & models;

How to select a forecasting package
Software & systems people
Collaboration, communication &
commitment

(Bonus if time permits)

you will Learn:

How demand-driven manufacturing integrates with the
S&OP process
How to apply the concept of optimal intervals to balance
demand and supply
How to define and deploy a constraints-based demand and
supply model

COMBINING REGRESSION AND TIME SERIES METHODS

Kien Leong

Ms-Excel will be Used for Demonstration Exercises.

Bring Along Your Laptop (Optional)

Managing Partner

Compensating for correlation

with previous time periods
Classical model

Lead and lag effects on

causal variables.
Estimating models.

Fred M. Andres, President

PhredTek, Inc. | Logistics Consulting Service

JCIT Asia Pacific

wORKSHOP REGISTRATION FEE:

2

with conference, an additional $100 (USD)/RMB 680

TUTORIAL REGISTRATION FEE:

with Conference, an additional $100 (USD)/RMB 680

Supply Chain ForeCaSting & planning ConFerenCe | aSia | To Register, please call: +1 516 504 7576 or visit: www.ibf.org / 1103asia.cfm

KEyNOTE PRESENTATION

New Product Forecasting &

Planning- Issues, Experience
and Success Factors

How Good Forecasting Can

Make a Difference
Roland Mahr
Finance Director-Philippines

Pfizer

Creating a Collaborative
Cross-functional S&OP Culture
at Motorola

Building an effective S&OP process where the business stakeholders

collaborate to create and drive an execution strategy is not only
about the process. It requires a unified team that drives a culture
of collaboration, transparency, candidness, and accountability.
However, without these things, your S&OP process becomes an
exercise rather than a strategic tool. Join us to learn how to bring a
collaborative S&OP culture to your business and foster cooperation
while increasing profitability for your company.
you will Learn:
Keys to building a S&OP culture that stakeholders value and
contribute
Gain an understanding of the challenges/barriers and the
solutions to address them
How to make the S&OP process sustainable
Jonathan Burks
Sr. Manager of Business Operations, China

Motorola

Process Excellence through

Differentiated Planning and Segmentation
Every supply chain has a different characteristic and mix of SKUs
which support the bottom-line and top line in a different manner.
The key is to identify the area(s) that needs to change and analyze
all the parameters including geography, value, volume, customers
etc. Join us in this session to learn how to find, and use right tools
to help your company with planning and portfolio management.
you will Learn:
Metrics and tools in differentiated supply and demand
planning
Identify segments to focus for Forecast accuracy
improvement and S&OP consensus
Root cause analysis and correct positioning
of a brand from a planning perspective

New product forecasting becomes a formidable challenge when

forecasting for a first-of-its-kind product in the market. The
challenge is magnified in the pharmaceutical market, which has
significant data gaps. Niche markets for which data is limited
present challenges for the forecaster or brand manager. Potential
markets and competitors must be defined, key customer segments
identified and product growth projections predicted. Defining
key events, such as product approval, will greatly affect forecast
accuracy. Analogue based forecasting is the solution, but which
analogues and the parameters should be considered? In this
session, you will hear how Merck forecasts new products.
you will Learn:
How to define the market while forecasting for new products
How to distinguish the operating market
How to prepare an effective forecast model based on patient
flow
Alok Kumar Sengupta
Manager- Business Development and Analytics

Merck and Co. India

How to Align Sales and

Manufacturing in the Forecasting
Process at Nippon Paint

The forecast is the starting point in the balance between supply

and demand in the supply chain. Production is often required
to meet demand via overstock, urgent purchasing, production
shifts, etc. For sales, forecasts are prepared for sales revenue and
profit often causing manufacturing to suffer due to sales centered
quality forecasts. Making the forecasting process transparent and
information consistent is critical to reducing the negative impact
on manufacturing. Join us at this session to learn how to involve
manufacturing in the forecasting preparing process, fostering
cohesion instead of challenge and confrontation.
you will Learn:
How to set up a centrally based forecasting process
How to get manufacturing involved in the collaborative
forecasting process
How to improve the efficiency and effectiveness of forecasting
performance analysis
Jun Huang
Vice President

Nippon Paint

Muralidhar Nittala

Ivy Zhaoling

Senior Manager - Supply Chain Process Excellence

Consulting Director

Johnson & Johnson

Demand Driven Forecasting

Supply Chain ForeCaSting & planning ConFerenCe | aSia | To Register, please call: +1 516 504 7576 or visit: www.ibf.org / 1103asia.cfm

Forecasting & Planning

During Challenging Times
in Asia

In these times of rapid change and challenging market conditions,

Demand Planners and their Business Teams are often faced with
significantly increasing volatility and uncertainty. There are many
factors, external & internal, affecting demand today, which have
not been experienced in the past nor have been seen in awhile. Due
to these dramatic changes, analysts are predicting that the future
will no longer be a repeat of the past. Thus, demand planners can
no longer put a lot of weight on historical patterns to forecast. In
this session, you will learn and understand the implications of these
factors to Demand Planning and how to take action to address
them. You will also learn about the different enablers and how to
leverage these tools when faced with challenging conditions.

Demand Planning & Forecasting

ChallengesHow China will
Face Them and a Positive way Forward

Demand planners have a tough job. There is a delicate balancing act

between the forces shaping supply and demand. This presentation
utilizes real-life case studies to illustrate possible approaches (and
their benefits/pitfalls) taken by companies around the globe.
A survey was conducted last year in the China market gain
understanding of their demand planning & forecasting maturity
level. A snapshot of the survey results, and areas of opportunity, is
included in this informative presentation. Join us to learn from the
practitioners that are resolving similar challenges and learn how
to address these issues for a more effective and efficient demand
planning & forecasting process.

you will Learn:

The implications of rapid change & challenging market
conditions to Demand Planning
How to take action to address dramatic changes
in the market
About the different enabling tools and how to leverage them
in highly volatile conditions

you will Learn:

The true state of the China market, in terms of forecasting &
planning based on surveys of local practitioners
The common forecasting & planning challenges, and possible
solutions, for businesses in China, and around the globe
The advantage of employing a simple framework that enables
companies to take a logical approach to more effective
demand planning & forecasting

Marzen Villanueva

Sudripto De, CPF

Market Operations Leader, Demand Planning

Principal Consultant

Procter & Gamble

Augustine PJ
Principal Consultant

Integrated Business
Management Process:
The Balance Between Demand
and Supply

Market Intelligence and the Budget

Forecasting Process

In the current economic environment, it is critical that an

organization builds on processes that expose risk and utilize
opportunities that maximize results and minimize waste, and
finally balance demand and supply. This session provides insights
on how to collaborate and gain buy-in with various groups within
your organization to integrate the demand process and resources
to maximize success. Join us to learn how to integrate these
processes to maximize your companys profitability.
you will Learn:
How Business Management (BM) Process is used as a
companys strategy
The effects of significant factors in determining
sales demand
The impact of BM on service level, forecast accuracy,
inventory levels and revenue
Mauro Rodrguez-Marn
Demand Planner

Hershey Mexico

Infosys

Market Intelligence (MI) is at the forefront in supply chain

management due to the volatility of commodity prices brought
upon primarily by the rapid growth of emerging economies, the
China Factor. MI represents intelligence on the external forces
impacting corporations, while Business Intelligence (BI) tells the
story of internal drivers. It is essential for companies to develop
a framework incorporating BI & MI to achieve a competitive
strategic edge. This presentation will also give a brief overview
of an example of BI & MI together as part of the budget forecast
process using a modified Delphi Technique.
you will Learn:
How MI, BI and supply chain management drive a
corporations competitive edge
Critical success factors and necessary tools for implementation
An overview of the modified Delphi Technique
Dian Chu
Market Intelligence Specialist

Marathon Oil Corporation

Quality, quality and quality... for the speakers, the subjects and the conference in general.
Richard Groulx, Logistics Manager
Prevost (div. of Volvo Bus)

Supply Chain ForeCaSting & planning ConFerenCe | aSia | To Register, please call: +1 516 504 7576 or visit: www.ibf.org / 1103asia.cfm

Consensus Forecasting
& Demand Planning at
Jollibee Foods

Wondering how to reconcile the different forecast numbers each

department submits? In the food industry, forecasters are faced
with quick promotional launches, and are challenged to prepare
in a very short time. Deciding which numbers are most relevant,
marketing, sales, operations or finances can be frustrating. There
is a way to ease the pressure, learn from our struggle to overcome,
uniting the numbers through a collaborative forecasting tool.
Join this session to learn how to develop a unique program that
prepares the forecast and provides a convenient way for all parties
to provide input so you can meet the challenge of short launch
times.
you will Learn:
How to prepare one number to effectively
drive operations
How to foster a culture of forecasting consensus
How to break down the silo mentality that cripples
organizations in forecasting and planning

ST2AR - Sell Thru Triggered

Automated Replenishment and
Improving Forecast Accuracy

This session will demonstrate why Collaborative Planning

Forecasting & Replinishment (CPFR) has a limited area of
implementation and why a new approach and a solution is
necessary. The solutions around supply chain must be based on
the needs of the customer. By utilizing such processes as AAA Any product, Any quanity, Any time , you will learn how to base
all solutions on consumer behavior. In order to be successful, new
processes must be EEE - Easy to understand , Easy to manage, Easy
to implement. Join us to learn why todays forecasting methods
must change their premise in order to be more accurate.
you will Learn:
New developments in supply chain concepts.
Why CPFR is outdated and has limited
areas of usefullness
How to link the supply chain to demand forecasting
Cneyt Kayacan
Operations Director

Arlene de Leon

Sony Eurasia

Planning Manager

Jollibee Foods Corporation

10

Chinas New Urban Centers

And How They Change
The Economic Map

This session highlights the new centers of commerce, production

and consumption in Chinese cities. We will analyze future growth
patterns, industry mix and the potential impact of the evolving
landscape on supply chain demands. Additionally, we will look at
emerging markets for supply chains using infrastructure, property
and consumer markets as a basis for the discussion. Lastly, we will
look at potential risks affecting Chinas growth in the future. Join
us for this overview and forecast for emerging market possibilities
and challenges in China.
you will Learn:
Where the emerging markets are in Chinese cities
What infrastructure is currently available for supply chain
movement
Where the new centers of commerce will be, the risks and
possibilities

Common Forecasting Problems

Encountered in the S&OP Process

Associate Director, Custom Research, North Asia

you will Learn:

How all S&OP functions benefit from excellent forecasts
How to choose the right solution for a variety of challenges
encountered in forecasting
How to resolve issues that arise as the S&OP process
maturesntory
Stephen J Batty
S&OP SME

Unilever Asia

presentations on
Excellent
mission critical

Economist Intelligence Unit

This conference provides excellent

information for both new and advanced planners.
Keith Lee, Director of Demand Planning
Clougherty Packing LLC.

12

Just hearing the phrase Sales and Operations Planning can bring
flashbacks of a huge undertaking that just did not go as planned.
S&OP is very diverse, but the problems encountered tend to fall
along several common threads. This presentation details problems
often encountered and offers people-based solutions that are
applicable to all organizations. Join us to learn how to engage
your people and overcome S&OP challenges.

Ran Xu

11

business topics.
I was impressed with depth and
breadth of areas covered.

Mike Baumann,
DirectorCustomer Service & S&OP
Hollingsworth & Vose Co.

13

Supply Chain ForeCaSting & planning ConFerenCe | aSia | To Register, please call: +1 516 504 7576 or visit: www.ibf.org / 1103asia.cfm

Dynamic S&OP
The Response to a Volatile
Business Environment

Al Nahdi Medical Co. needed a better ordering process. Pharmacies

were ordering too much stock, fearing they would run out. A new
Sales & Operation Plan was implemented, leading to better order
fulfillment rates. Better order fulfillment has given the pharmacies
confidence to lower their order rates, because they know the stock
will be there when it is needed. Additionally the success of the
process created a healthy consensus culture that helped and a
more profitable strategy moving forward. Join us learn how your
company can increase profits through better S&OP.
you will Learn:
The benefits of dynamic S&OP
How to successfully implement dynamic S&OP
How to achieve sustainable growth
through dynamic S&OP
Ammar Aklan
Vice President

Al Nahdi Medical Company

John Paul
Managing Director

The Next Agenda in Supply Chain

Management

14

The challenges this economy presents have never been seen in our
lifetime. Asia is a fast growing market and most companies will
have to meet these challenges in order to be successful. For many
companies, supply chain management (SCM) is the lifeline of the
business. A companys survival largely depends on their ability to
understand and harness responsiveness to their supply chains. A new
agenda that includes forecasting should be presented to the Chief
Supply Chain Officer and executives as a critical activity to improve
supply chain performance. The near future is a different environment
and businesses that are able to build and retain forecasting talent,
minimize obsolete inventory, and improve customer service will
survive and succeed. Join us to hear and learn about the next agenda
in supply chain management that includes demand forecasting.
you will Learn:
How to hire and retain talent to build and
run better forecasting and the supply chain
How to select the right tools for forecasting to
carbon-footprint management
How to eliminate inefficiencies, disruptions, SKU
proliferation and obsolete inventory
Charlie Villaseor, President & CEO
Transprocure

iCognitive

Great networking opportunity. I will be able to apply many things I learned at the conference to my everyday job.
Josh Suelow, Demand Planner, Compass Materials

FORECASTING & PLANNING ROUND ROBIN,

ROUND-TABLE DISCUSSIONS

ed
Includ our
Y
h
Wit rence
Confetration
Regis

Increase your networking opportunities at IBFs Shanghai conference by joining us

at our very popular 1-hour Round Robin, Round-Table Discussion session. Take this
opportunity to bring up the most challenging questions facing your team, share your
own war stories from the eld and hear and share best practices. Choose up to 3
of 5 timely and practical topics provided for your professional enhancement. These
sessions will add new dimensions to the services you provide your customers, and
increase your contact base in the demand planning & forecasting community. All
experience levels are invited and welcome. Plus, get a head start networking right
before IBFs Cocktail Reception!
Round Robin Topics Include:
Demand Planning and Forecasting Ownership
Communication and Gaining Buy-in for Your Forecasts & Plans
Collaboration Within and Outside the Organization: Why & How? (This
includes CPFR and S&OP)

New Product Forecasting & Planning

CONFERENCE HOTE L

INTERCONTINENTAL SHANGHAI
SHANGHAI, CHINA
24-25 MARCH 2011

RESERVATIONS:
+86-21-52539999
wEB: http://www.ichotelsgroup.
com/intercontinental/en/gb/locations/
shanghai-puxi

We have set up a special discounted

rate of 1350 RMB/night (available
for standard room only) at the
InterContinental Shanghai. In order
to receive the discounted rate, please
mention the Institute of Business
Forecasting & Planning IBF Event
when reserving your room by
1 March 2011. Rooms are limited,
so act fast!

BECOME AN IBF SPONSORSHIP PARTNER FOR THIS EVENT

Supply Chain Forecasting & Planning Conference | ASIA | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1103asia.cfm

IBF is looking for Sponsorship Partners to support our 30th year in business. Have a presence and meet your potential customers in person at IBF events.
Sponsorships are first come first serve so do not delay. Contact our office for more details.
Some of the Available IBF Sponsorships Include:

IBF Luncheon Sponsorship

Be a premier stand-out during Lunch and the
rest of the conference by co-presenting with
the Keynote Speaker! Our luncheon is the only
place where every attendee can be found in
one room.
Sponsorship Includes:
A Co-keynote presentation by a representative
from your company prior to our headlining
keynote speaker (10 min.)
Special invitations featuring your company
logo that will be distributed with conference
materials at registration
Your company banner to be displayed in the
luncheon area.(Banner to be provided by
Sponsorship Partner)
Signage on every luncheon table. (Signage to
be provided by Sponsorship Partner)

Special signs to display on your booth &

Sponsor Partnership ribbons acknowledging
your companys support. Prominent placement
of your company logo on our interactive
conference e-flyer. This includes a short
description of your company and sales contact
number, as well as a link to your company
website or a dedicated landing page of your
choice.
Prominent placement of your company logo
on our interactive conference e-flyer. This
includes a short description of your company
and sales contact number, as well as a link to
your company website or a dedicated landing
page of your choice.
Prominent placement of your company logo in
IBF Marketing emails regarding the event. This

includes a link to your company website or a

dedicated landing page of your choice.
1 Complimentary pass to the conference and
workshops.
C
 omplimentary Exhibitors table (A $1,500
Value!)
Full page color ad (run of the book) in the
Journal of Business Forecasting (issue of your
choice).
Prominent location of your company logo on
the event website.
NEW! Attendee List: Name, Job title and
Company. This list is reserved only for all toptier sponsors and distributed prior to the event
BONUS! Special Mentions on our Social Media
Network

IBF Cocktail Reception Sponsorship

Treat IBF attendees to a drink at the end of a
long day of learning. Be known throughout
the conference as our special co-host for our
traditional cocktail reception
Sponsorship Includes:
Your company banner, strategically placed in
area where the reception will be held. (Banner
to be provided by Sponsorship Partner)
New: A signature drink will be served at
the reception named after your company!
The Conference Chairpersons announcement
and recognition of your sponsorship at the
party
Special invitations featuring your company
logo that will be distributed with conference

materials at registration
Special booth signs & Sponsor Partnership
ribbons acknowledging your support
Prominent placement of your company logo
on our interactive conference e-flyer. This
includes a short description of your company
and sales contact number, as well as a link to
your company website or a dedicated landing
page of your choice.
Prominent placement of your company logo in
IBF Marketing emails regarding the event. This
includes a link to your company website or a
dedicated landing page of your choice.
1 Complimentary pass to the conference and
workshops.

Complimentary Exhibitors table (A $1,500

Value!)
Full page color ad (run of the book) in the Journal
of Business Forecasting (issue of your choice).
Prominent location of your company logo on the
event website
NEW! Attendee List: Name, Job title and
Company. This list is reserved only for all top-tier
sponsors and distributed prior to the event
BONUS! Special Mentions on our Social Media
Network Sites
New: Meet and greet the guests. A
representative from your company will have
a chance to speak at the reception and give
attendees a special thanks for coming:

IBF LuggageSponsorship
Show your support of the IBF by being seen on
our name badge carriers worn by all attendees
at the conference.
Sponsorship Includes:
Co-brand with the IBF on these neckpieces
with your company logo. Your company logo
will be seen being worn by attendees for the

duration of the conference

dedicated landing page of your choice.

Prominent placement of your company logo

on our interactive conference e-flyer. This
includes a link to your company website or a
dedicated landing page of your choice.

Prominent location of your company logo on the

event website.

Prominent placement of your company logo in

IBF Marketing emails regarding the event. This
includes a link to your company website or a

BONUS! Special Mentions on our Social Media

Network Sites

Special booth signs & Sponsor Partnership

ribbons acknowledging your support.

Find out how you can be a Sponsorship Partner and/or exhibitor.

Download our brochure on the IBF Website: http://www.ibf.org/Downloads/spon-china3a.pdf

KEyNOTE SPEAKER:

Supply Chain ForeCaSting & planning ConFerenCe | aSia | To Register, please call: 516 504 7576 or visit: www.ibf.org / 1103asia.cfm

Roland Mahr, Finance Director, Philippines, Pfizer

Roland is a highly experienced finance manager with global perspective and a record of success driving strategic planning
and restructuring finance organizations to achieve greater efficiencies and operational effectiveness. Roland received his BA
in Accounting at the University of Texas in Austin and his MS in Industrial Administration from Carnegie Mellon University.
He is a licensed Certified Public Accountant.

Ammar Aklan, Vice President-Supply Chain, Al-Nahdi Medical Company

Ammar is on the team that is transforming Al-Nahdi from a traditional company to a fully integrated, automated
company. He is also ensuring that the supply chain is upgraded in line with the new business model by redesigning the
supply chain end-to-end and devising the five year supply chain road map. Ammar graduated from Sanaa University.
Fred Andres, President, Phredtek, Inc.
Dr. Fred Andres, specialist in Logistics and Forecasting, has worked for various clients in the beverage, market research,
and software industry. He spent 28 years in the Logistics and IT Divisions of Anheuser-Busch where he was responsible
for building and operating several large scale beer sales forecasting systems. Prior to Anheuser-Busch, Fred worked in
the Michigan Department of Commerce where he advised the governor on energy policy. He also worked on large scale
economic models at the Lawrence Berkeley Laboratory and switching systems engineering at Bell Telephone Laboratories.
He holds a Masters degree in Operations Research from Cornell, and a Ph.D. in Operations Research from the University of
California at Berkeley.
Jonathan Burks, Sr. Manager of Business Operations, Motorola China
Jonathan has an extensive background in core supply chain management with varied and vast cross-functional experience.
His professional experience includes manufacturing, production planning, procurement, supply chain strategy, logistics, and
sales & operations planning. Jonathan has a BS & MBA from Arizona State University WP Carey School of Business.
Dian Chu, Market Intelligence Specialist, Marathon Oil Corp
Dian is a chartered economist, with extensive professional experience in financial analysis and supply chain management.
She is currently supplying market intelligence analysis at Marathon Oil Corp. Previous companies include Enron, Clear
Channel and Time Warner Cable. Dian holds her CPM and MBA from Univ. of Houston, Texas.
Sudripto De, CPF, Principal Consultant, Infosys
Sudripto has worked with global clients enabling business process re-engineering, operations improvement and business
transformation initiatives across United States, Japan, India and Greater China. He has worked across a wide variety of
industry segments. He is an Electrical Engineer and an MBA from University of Delhi, India.
Arlene de Leon, Planning Manager, Jollibee Foods Corporation
Arlene de Leon is based in Shanghai and currently setting up the Planning Team for the business expansion in mainland
china. Her supply chain experience is concentrated in the fields of Planning and warehousing. Arlene graduated with a BS
in Industrial Engineering from a State University in the Philippines.
Jun Huang, Vice President, Nippon Paint
Jun joined Nippon Paint China as a supply chain planning manager and held roles such as production manager, plant GM
and sales manager. Her current role is vice president, responsible for manufacturing business for the Nippon group with
7 plants country wide. Jun Huang has rich experience in end-to-end supply chain both in strategic and tactical planning.
Cneyt Kayacan, Operations Director, SONy Eurasia
Cneyt is in charge of various divisions like Demand & Sales Planning, Logistics, After Sales Service, Customer Information
Center and IT. Recently he has designed and launched a supply chain project which will be implemented across all Sony
companies. His solution is regarded as one of the best practices and approaches within the supply chain. Cneyt graduated
from Istanbul Technical University with an MBA degree from Switzerland.
Kien Leong, Managing Partner, JCIT Asia Pacific
Kien works with client companies to deliver value by improving demand response and order fulfillment in their supply-chain
operations. He is also editor of Production-Scheduling.com, a web resource for building advanced planning and scheduling
systems. Kien graduated from Bristol University with double honors in Physics and Philosophy. He is certified technology
consultant, instructor, and CPIM.

Supply Chain Forecasting & Planning Conference | ASIA | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1103asia.cfm

Peter Murray, Demand Management Leader, DuPont

Peter developed and launched a global initiative to implement demand management. This effort combines the best
customer facing practices from S&OP, Marketing, Sales and Supply Chain into a common integrated approach to create
sustainable performance. He has led strategic business process programs and held business leadership positions for S&OP,
demand, and supply chain management.
Muralidhar Nittala, Senior Manager-Supply Chain Process Excellence, Johnson & Johnson Medical Asia Pacific
Murali leads the Process Excellence initiatives. He plays a pivotal role in preparing the strategic road map for the team,
improving the S&OP process by establishing a Regional Distribution Centre. Murali is BE (Hons) Chemical from Birla Institute
of Technology & Science, Pilani (India) and is a Gold Medalist in Masters in Operations & Manufacturing Management from
SP Jain Institute of Management & Research, Mumbai (India). He is also a CPIM certified Supply Chain Professional with
significant experience in Strategic Planning.
John Paul, Managing Director, iCognitive
John has extensive experience as a Supply Chain Executive. He is also a Professor and Research Fellow of Bordeaux School
of Management in France and a Founder member of South East Asia Chapter of Supply Chain Council. John also serves as
a Technical Development Committee Member of Supply Chain Council and teaches Supply Chain Principles.
Augustine P J, Principal Consultant, Infosys
Augustine has over 11 years of industry and consulting experience. He has a wide range of experience in multiple roles
including purchase-planning executive, ERP Consultant & Process Consultant. He has functional expertise in Manufacturing
Operations, Supply Chain Management & Sourcing.
Mauro Rodrguez-Marn, Demand Planner, Hershey Mexico
Mauro is leading the Integrated Business Management implementation and is responsible for forecasting improvements at
Hershey Mexico. He previously held the position of Professor of Statistics at Tecnologico de Monterrey and University of the
Americas. Mauro is currently attending a Ph.D. program at Universidad de Guadalajara.
Alok Kumar Sengupta, ManagerBusiness Development and Analytics, Merck and Co. India
Kumar is currently responsible for business development initiatives for MSD in India. Responsibilities include identifying gaps
in treatment, portfolio expansion, external opportunity assessment, partner identification, deal alliance and structuring.
Kumar holds a Masters in Pharmacy from India and Certificate in Project Management from Indian Institute of Sciences
Bangalore.
Gregory L. Schlegel, VP Business Development, Shertrack LLC
Greg has been a supply chain executive with several Fortune 100 companies and spent seven years as an IBM supply chain
executive consultant. He has presented papers on supply chain management, Lean/Six Sigma and Theory of Constraints
worldwide. Greg is presently teaching supply chain management at Lehigh University.
Marzen Villanueva, Market Operations Leader for Demand Planning, Procter & Gamble Asia
Marzen is currently leading Demand Planning for four categories across ASEAN, Australasia, India, Korea & Japan. She is
also the Capability Leader for Demand Planning in the P&G Asia Headquarters in Singapore and has led several Demand
Planning capability-building programs across the region, which are now applied globally. She represents Asia in the P&G
Global Demand Planning Leadership Team and is the first & only P&G Demand Planning Master from Asia.
Charlie Villaseor, President & CEO, TransProcure
Charlie is known as the procurement icon in Asia. Under his leadership, TransProcure was cited by the Philippines Department
of Trade and Industry as the Rising Star in BPO-Procurement Services. TransProcure was also awarded the Most Innovative
Business Process Outsourcing Company of the Year at the Annual International ICT Awards in 2007.
Ran Xu, Associate Director, Custom Research, North Asia, Economist Intelligence Unit
Ran Xu is responsible for designing, managing and delivering custom research projects across North Asia. She has designed
and managed some of the largest projects in Asia across a number of industries and governments. Ran completed her BA at
the University of Chicago and received her MBA in International Development Economics from Harvard University, Kennedy
School of Government.
Ivy Zhaoling, Consulting Director, Demand Driven Information Technology
Ivy has worked as demand planning solution Architect in SAP Labs and also as consulting manager for SAP China. Ivy
has extensive consulting experience in supply chain management specializing in supply chain and demand planning. Her
customers include Wyeth Nutritional Company, Danone Dairy Sales (Shanghai) Co. Ltd and Nippon paint (China) Co Ltd
and many others.

w ednesday | 23 MARCH 2011

Supply Chain Forecasting & Planning Conference | ASIA | To Register, please call: +1 516 504 7576 or visit: www.ibf.org/1103asia.cfm

13:0015:00

Early Conference Registration

thursday | 24 MARCH 2011

7:308:30

Morning Refreshments & REGISTRATION | Visit with Exhibitors

8:3011:30

I NEXT GENERATION S&OPScenario Planning Supported by Predictive

Analytics
Peter Murray, Global Supply Chain Development & Innovation Lead
EI DuPont & Nemours Company

II How to Protect Sales & Operations Planning from Real-World

Demand and Constraints
Kien Leong
Managing Partner

JCIT Asia Pacific

Gregory L. Schlegel, VP Business Development

SherTrack LLC
8:3016:30

Statistical Forecasting & Planning Tutorial

11:4512:30

Lunch | CHAIRPERSONS WELCOME

2:3013:30

KEYNOTE | How Good Forecasting Can Make a Difference

Roland Mahr
Finance DirectorPhilippines

Pfizer
13:4514:45

1 Creating a Collaborative Cross-functional S&OP

Culture at Motorola

2 Process Excellence through Differentiated Planning and Segmentation

Muralidhar Nittala

Jonathan Burks, Sr. Manager of Business Operations, China

Motorola
14:4515:15

15:1516:15

3 New Product Forecasting& Planning- Issues, Experience

Senior Manager - Supply Chain Process Excellence

Johnson & Johnson

Break | Visit with Exhibitors

and Success Factors

4 How to Align Sales and Manufacturing in the Forecasting

Process at Nippon Paint

Alok Kumar Sengupta

Jun Huang, Vice President

Nippon Paint

Manager- Business Development and Analytics

Merck and Co. India

16:1517:15

round robin roundtable discussion

17:1518:30

ibf Cocktail Reception

Ivy Zhaoling, Consulting Director

Demand Driven Forecasting

friday | 25 march 2011

7:308:45

MORNING REFRESHMENTS | Visit with Exhibitors

8:459:45

5 Forecasting & Planning During Challenging Times in Asia

6 Integrated Business Management Process: The Balance between

Marzen Villanueva

Demand and Supply

Market Operations Leader, Demand Planning

Mauro Rodrguez-Marn

Procter & Gamble

Demand Planner

Hershey Mexico
9:4510:45

7 Demand Planning & Forecasting Challenges - How China will Face Them
and a Positive Way Forward

8 Market Intelligence and the Budget Forecasting Process

Dian Chu

Sudripto De, CPF, Principal Consultant

Augustine PJ, Principal Consultant
Infosys
10:4511:15

11:1512:15

9 Consensus Forecasting & Demand Planning at Jollibee Foods

Market Intelligence Specialist

Marathon Oil Corporation

MORNING BREAK

Arlene de Leon

10 ChinasNew Urban Centers and how they Change

the Economic Map
Ran Xu

Planning Manager

Associate Director, Custom Research, North Asia

Jollibee Foods Corporation

12:1513:15

13:15 14:15

11 ST2AR - Sell Thru Triggered Automated Replenishment

14:1515:15

Economist Intelligence Unit

lunch | CHAIRPERSONS CLOSING REMARKS

12 Common Forecasting Problems Encountered in the S&OP Process

and Improving Forecast Accuracy

Stephen J Batty

Cneyt Kayacan, Operations Director

Sony Eurasia

S&OP SME

13 Dynamic S&OPThe Response to a Volatile Business Environment

Unilever Asia
14 The Next Agenda in Supply Chain Management

Ammar Aklan, Vice President

Al Nahdi Medical Company
John Paul, Managing Director
iCognitive

Charlie Villaseor
President & CEO

Transprocure

conference concludes
saturday | 26 March 2011 | Exam Day

10

8:30 16:30 | IBF Certification Day | CPF & ACPF

GOOD LUCK!

Supply Chain ForeCaSting & planning ConFerenCe | aSia | To Register, please call: +1 516 504 7576 or visit: www.ibf.org / 1103asia.cfm

SUPPLY CHAIN FORECASTING & PLANNING CONFERENCE | ASIA

InterContinental Shanghai | Shanghai, China | 24-25 March 2011
E V E N T PA R T N E R S

IIAPS
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Become d
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fi
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Profess (CPF) !
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DATE:
M
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h 2011

26 Marc

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