Académique Documents
Professionnel Documents
Culture Documents
International Marketing
ACKNOWLEDGEMENT
ASEAN 2
International Marketing
INTRODUCTION
ASEAN 3
International Marketing
ASEAN 4
International Marketing
ASEAN 5
International Marketing
FUNDAMENTAL PRINCIPLES
ASEAN 6
International Marketing
OBJECTIVES
Member Countries
Brunei
Darussalam Cambodia Indonesia Laos Malaysia
ASEAN 7
International Marketing
"We are proud to say that ASEAN is the most successful association
of developing nations.
"We are firmly building a strong and united ASEAN based on three
pillars: political security, and economic and socio-cultural co-
operation.
"These pillars, which are closely linked and support each other, will
contribute to ensuring the long-lasting stability and prosperity of
each country and the region as a whole."
This is only the second time an ASEAN Culture Week has been
staged. The first was held in Cambodia last year and was initiated
by PM Khai at the ASEAN summit in Brunei in 1999.
ASEAN 8
International Marketing
peace and stability in the region, and create a base for the stable
development of each country member and the region as whole.
Khai said ASEAN should increase its efforts to reduce the economic
gap between member countries and take advantage of the diversity
in the region to support one another.
ASEAN 9
International Marketing
Martin Abbugao
Goaded by fears about the economic muscle of the two nations, the
Association of South East Asian Nations is working to unite its
fractious markets and maximize its clout with a population of more
than 500 million people.
China and India will "put pressure on industries and countries, and
force the pace of change and restructuring everywhere," Singapore
Prime Minister Lee Hsien Loong said last week.
"For instance, ASEAN still has about 1.5 times more US investment
than China, and nearly eight times the investment American
companies have in India," he said.
ASEAN 10
International Marketing
"ASEAN can and should be the fulcrum between India and China. It
has the scale and scope to play this role of balancer and regional
trade hub."
ASEAN has also emerged as the catalyst for a wider grouping when
it roped in China, Japan and South Korea into its web of trade and
economic integration initiatives.
ASEAN and the United States last month said they had agreed to
work together to conclude a region-wide framework deal on trade
and investment, which some officials say could evolve into a free-
trade pact.
Initiatives are also under way to link stock exchanges and develop
the bond markets, but analysts say progress has been held back by
regulatory barriers.
Bower said ASEAN has made "great strides" in cutting tariffs, but
dragged its feet on plans to give "national treatment" to investments
from other ASEAN members, and in liberalizing the services sector.
ASEAN 11
International Marketing
ASEAN SUMMITS
1. The 11th ASEAN Summit, with the theme “One Vision, One
Identity, One Community”, was chaired by The Honourable Dato’
Seri Abdullah Ahmad Badawi, the Chairman of the 11th ASEAN
Summit and the Prime Minister of Malaysia. The Leaders of
ASEAN 12
International Marketing
Malaysia will also host two other Summits, namely the Second
Brunei Indonesia Malaysia Philippines East ASEAN Growth
Areas (BIMP-EAGA) Summit and the First Indonesia Malaysia
Thailand Growth Triangle (IMT-GT) Summit on the sidelines of
the 11th ASEAN Summit . They were aimed at enhancing sub-
regional cooperation. While Cambodia , Laos , Myanmar and
Vietnam will hold their Second CLMV Summit.
ASEAN 13
International Marketing
ASEAN 14
International Marketing
ASEAN 15
International Marketing
ASEAN 16
International Marketing
TRADE
ASEAN 17
International Marketing
ASEAN 18
International Marketing
ASEAN 19
International Marketing
ASEAN 20
International Marketing
ASEAN 21
International Marketing
ASEAN 22