PREFACE

As the part of course curriculum, MBA student is required a feasibility report on. The
Objective behind preparing this project report to relate the management subjects taught in the
classroom to their practical application.
Feasibility studies aim to objectively and rationally uncover the strengths and weakness of
the existing business or proposed venture, opportunities and threats as presented by the
environment, the resources required to carry through and ultimately the prospectus for
success. In its simplest term to the criteria to judge feasibility study should provide a
historical background of the business or project, description of the product or services
accounting statements details of the operations and management , marketing research and
policies, financial data and tax obligations generally feasibility studies precede technical
development and project implementation.
The assessment is based on an outline design of system requirements in terms of input,
processes, output, fields, program and procedure. This can be quantified in terms of volume
of data trends frequency of updating etc, in order to estimate whether the new system will
perform adequately or not. Technological feasibility is carried out determine whether the
company has the capability in terms of software , hardware , personnel and expertise , to
handle the completion of the project when writing a feasibility report, the following should be
taken to consideration:

A brief description of the business

The part of the business being examined
The human and economic factors
The possible solution to the problems

ACKNOWLEDGEMENT
We would like to express our sincere thanks to all those instrumental in this project work first
of all, we would like to thanks Prof. Bhavin Pandya, Director of S.V. Institute of
Management for giving this opportunity to do this project and learn from it.

We would not have completed this project without the help, guidance and support of certain
people who acted as guides and friends along the way. We would like to express our genuine
thanks to our faculty guidance Asst. Prof. Ritesh Patel, for his invaluable guidance and help.
The project could not be complete without his support and guidance. We are also thankful to
Mr. Mitesh Patel the head of cafe coffee day franchise in state of Gujarat for his help in
completing the project. They operated as a continuous source of inspiration and motivated me
throughout the duration of the project helping me a lot in completing this project. We are also
thankful to people who are directly and indirectly help for preparing this Report.

Executive summary

A Lot Happens Over Coffee!

More than thirteen inspirational years of being the place where millions of people have spent
some of the most special moments of their lives, Caf Coffee Day, Indias largest retail
chain of coffee cafs, continues to become an essential part of peoples lifestyle. Caf Coffee
Day thrives to reach out to its consumers in the most innovative and effective way. As
Marketing has gone beyond conventions, Caf Coffee Day realized that they are among the
few reaching out to millions of consumers when they are at their relaxed best and not on the
go. With 932 cafes across the length and the breadth of the country, its fair to say that CCD
can reach out and connect to the maximum number of people across distances for a brand
communication need. With this reach, the caf giant is also the largest aggregator of youth in
the country and is the most loved hangout for the young and young at heart

INDEX
Chapter

Content

1
1.1
1.2
1.3
1.4
1.5
1.6
1.7
1.8
1.9
1.10
1.11
2
2.1
3
3.1
3.2
4
4.1
4.2
4.3
4.4

Preface
Acknowledgement
Executive Summary
Index
Project at a Glance
Introduction about caf coffee day
Name of the company
Data of the incorporation
Address
Proposed directors
Cost of project
Scheme of finance
Key financial indicators first six year
Selected ratio
Break even analysis
Loan requirement and security offered
Promoters & background
About the promoters
Project background
Project concepts
Schedule of implementation Gantt chart
Product/s market and demand analysis
Demand forecasting
Product strength
Industry prospects
Marketing strategy
Product
Price
Place

5.1
5.2
5.3
5.4

Promotion
STP analysis
Technical analysis
Materials inputs & utilities
Process of manufactures
Product mix
Capacity

5.5

Technical Know / How

4.5
5

Page
No.
I
II
III
1
2
2
3
4
4
5
5
6
7
8
8
9
16
34
37
41

5.6

Location & site

5.7
5.8

Building
Plant &equipment

5.9
5.10

Manpower requirement
Plant capacity
Financial projection

6.1
6.2
6.3
6.4
7

Capital outlay means finance

Working capital requirement
Assumption
Other financial projection
Conclusion

Bibliography