MANAGEMANAGEMENT

INFORMATION SYSTEM

Carrefour

Sehrish Aziz
131146
Submitted to: Ms Lubna Lakshmi
MANAGEMANAGEMENT
INFORMATION SYSTEM

Table of Contents
LETTER OF ACKNOWLEGMENT ..................................................................................................................... 2
EXECUTIVE SUMMARY .................................................................................................................................. 3
INTRODUCTION: ............................................................................................................................................ 4
THE NATURE AND SIZE OF BUSINESS OF CARREFOUR:................................................................................. 5
INFORMATION SYSTEM THAT CARREFOUR USES: ........................................................................................ 6
HOW THEY DEPLOY THEIR INFORMATION SYSTEM ...................................................................................... 6
MIS; .......................................................................................................................................................... 6
Decision Support System): ............................................................................................................................ 7
WHY THEY ADEPT THESE INFORMATION SYTEM:......................................................................................... 8
BENEFITS FOR THE COMPANY: ..................................................................................................................... 8
HOW THEIR INFORMATION SYSTEM IS BETTER THAN THEIR COMPETITORS: ............................................. 9
IS/IT System Aligned: .................................................................................................................................... 9
THE CURRENT INFORMATION SYSTEM HELP THEM SUSTAIN IN THE MARKET FOR NEXT 5-10 YEARS: .... 10
THEY NEED ANY UPGRADES OR THE SYSTEM THEY ARE USING NEEDS TO BE CHANGED: ......................... 10
IF IT NEEDS TO BE CHANGED OR REPLACED, THEN WHAT TYPE OF INFORMATION SYSTEM WILL YOU
RECOMMEND TO THIS PARTICULAR COMPANY AND WHY? ...................................................................... 10
REFERENCES: ............................................................................................................................................... 11

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LETTER OF ACKNOWLEGMENT

May 14th , 2014

Ms. Lubna Lakshmi
Management information system
Szabist Dubai

Dear Reader:

It has been a great honor for me to prepare a report on Use of information system in
Carrefour, which was assigned to me by my course facilitator of management information
system Ms. Lubna lakshmi, without her guidance and support the compilation of the report
would not have been possible.

Thanking you,

Sincerely,
Sehrish Aziz

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EXECUTIVE SUMMARY

As I was authorized by Ms. Lubna Lakshmi to conduct a report on Use of information system
in Carrefour. This report provides information that how the Carrefour uses information system
to operate their business.
Information system plays vital role in making decisions and gathering data.
In this report I have provided that how the information system helps Carrefour to gather data,
making decisions, and how they use different information system to run their day to day
business. How they adept these system and why they use it, it benefits, alignment between all
the information system they use, how their information system is better than other companys
information system, how they sustain for the next 5-10 years, replacement and changes in
information system and recommendations.

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INTRODUCTION:
Carrefour is a well-known company throughout the world. As the largest retailer in
Europe, the second in the world, and one of the world leaders in distribution, Carrefour
has over 11 thousand stores in the world. In 2004, the companys sales reached 81.3
billion Euro money, and were reported as 22nd of the top 500 fortune companies in the
world by Fortune magazine. In more than 30 countries and areas, such as Europe, Asia,
and South America, Carrefours networks relating to various retail businesses includes
supermarkets, hypermarkets, discount stores, convenience stores, on-line stores, and
electronic commerce. Nowadays, 2 billion consumers are served by 420,000 employees
of Carrefour all over the world 1.In order to provide customers with the best quality of
products, the lowest price, and the highest-grade service, Carrefour is seeking the
commodity with marketplace competition in different areas, and then identifying the
suppliers before setting up the cooperation relationship with them.From Carrefours
foundation in 1959, in this near 50 years, the core values which guide the Carrefour
groups human resources policy can be generalized as seven aspects.
The first aspect is freedom. Carrefour provided various commodities to consumers and
respects consumers choices of any product and any brand. The second is
responsibility. As a multi billion dollar corporation, Carrefour will be responsible for its
behavior about consumers and employees. The third aspect is sharing; Carrefours
technology and values will be shared with its public relations, shareholders, and
suppliers. The fourth aspect is respect, under any condition; Carrefour will respect its
workers, customers, and even competitors. The fifth aspect is integrity, being honest
both individuals and the whole group, and keeping promises is part of this group. The
sixth area is solidarity. Everyone in the group should solidify, advance, and retreat
together. Lastly is progress. Carrefour encourages improvement and innovation in order
to make progress. In Carrefour, these seven values have already impenetrate in the
whole group.

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THE NATURE AND SIZE OF BUSINESS OF CARREFOUR:

Carrefour is the largest retailer in Europe and the second largest retailer in the
World, after Wal-Mart. Carrefour is based mostly in Europe; however, the company is
also located in four of the seven continents. These areas include: the Americas, Africa,
Europe, United Arab Emirates, Qatar and Saudi Arabia, but also has shops in North
Africa and other parts of Asia, with most stores being of smaller size than hypermarket
or even supermarket. Carrefour means "crossroads" and "public square" in French.
Carrefour has been on the rise in expanding into many new areas and has a focus on
new and emerging markets. One of these markets is China, where Carrefour is opening
seventy-three new stores.

Carrefour is a hypermarket that specializes in grocery and retail items. Carrefour made
the first attempt, in 1998, to form a hypermarket. This attempt was the beginning of the
hypermarket era. The items that there hypermarkets have: hardware, clothing,
perishable and non-perishable food items, and a variety of other household items like
non-food products. Its convenience stores offer ready-to-eat products and daily
purchases, as well as a range of services; and cash and carry stores and hyper cash
stores provide food and non-food products, and supports caterers and convenience
food stores. The company operates food and non-food business through its ecommerce portals. Because of the variety of items sold at Carrefour, the competition is
fierce.

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INFORMATION SYSTEM THAT CARREFOUR USES:

Carrefour Group has different types of information systems like: TPS (Transaction
Process System), MIS (Management Information System, DSS (Decision Support
System), EIS (Enterprise Information System). So, we will discuss the main duties of
each system to be aware about the importance of these systems in the Carrefour's
operations and activities.

HOW THEY DEPLOY THEIR INFORMATION SYSTEM

MIS;
Carrefour using their management information system like: it helps them to constantly
updating stored information and design procedures, disciplines and processes.
Carrefour Group teamed with PeopleSoft Company in order to manage its international
operations. PeopleSoft Company provides several types of management like: SCM,
HRMS and CRM systems. Also, Carrefour created its special offices in each country
which is called SSC (shared service center) and the functions of these offices are
acquiring the orders to manage them and prepare them by using MIS.

TPS:
Carrefour Company used Transaction Processing System (TPS) which it designed to
process routine transactions efficiently, accurately, collect, store, and modify. A
transaction is an event that generates or modifies data that is eventually stored in an
information system. Also (TPS) serve the operational level.

Type: Operational-level
Inputs: transactions, events
Processing: updating

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Outputs: detailed reports

Users: operations personnel, supervisors
Decision-Making: highly structured

Example of (TPS) in the business like:

Make billing system to send the bill to the customers.

Make systems which calculate the weekly and monthly payroll and tax payment

Decision Support System):

Is a special category of information system that supports and assists the business
activities and provides the organizations with assistances in order to make the best
decisions, so in general it's considered as supportive tool that gives organizations more
assistance. DSS can deal with a large amount of data and analyzing them in order to
make decisions.
EIS
(Enterprise Information System):is type of information system (infrastructure) that
represents the top management inside the organizations and it enhances and
summarizes all transactions that achieved internally and it processes data that collected
by organizations to use them inside organizations, so EIS has main value in any
organization in terms of managing and preparing organization's data. Actually,
Carrefour's EIS allows users to extract information from raw materials like graph and
charts.

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WHY THEY ADEPT THESE INFORMATION SYTEM:

They adept these information systems because these systems help Carrefour in there
many types of data like: number of items in warehouses, number of employees in a
certain department and number of stores. Actually these statements are general
description or explanations. They are stored and recorded for specific purposes. They
adept dss system and its objective is to store or process data but it seeks to extract the
desired information. The information system which they adept also helps them in
different transaction like . For example, in cashier when we purchase certain products
from Carrefour cashier records the date of purchase, the type of product or service and
type of payment as well as the price of items. Actually, they recorded and stored all
these information for analyzing or specific purposes. . Carrefour's EIS allows users to
describe the operations of company. In addition, EIS can access in many areas like:
Marketing, Finance and other areas but in other side EIS is not easy to manage and
more expensive.

BENEFITS FOR THE COMPANY:

The most important priority of Carrefour group is to caring customers, the benefits that
added to the company after implementation of these systems is that Carrefour is a
largest retailer in the world and they have lots of customers as they offer many products
to their customers. So, by using these system like RFID they can collect data that how
much they sold to the customers, how many customers they have which can also
helped them to make loyalty program for the customers that these customers frequently
visit our store on behalf of this they can offer loyalty cards, discounts and free samples
to the customers in order to increase sales and attract more and more customer.

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HOW

THEIR

INFORMATION

SYSTEM

IS

BETTER

THAN

THEIR

COMPETITORS:
Several of the competitors of Carrefour include: grocery stores, convenience stores,
Wal-Mart, Tesco, Ahold, Aldi, and Auchan.
GROCERY AND CONVENIENCE STORES: as compare to other grocery stores and
convenience stores Carrefour have more helpful and better information system because
they are internationally popular and their stores are all around the world, and they have
systems like RFID which helped them in identifying the number of customers they have,
they can collect data that how much they sold to the customers, how many customers
visiting their stores. These types of system were not be used by grocery and
convenience stores as they are not very large in size and they are the indirect
competitor of the CARREFOUR.
The direct competitors are AUCHAN is a French grocery chain that is growing at a rapid
pace and is using web based international system which gives them easier, quicker,
and more efficient selection and management of suppliers for Auchan. The results are
high quality suppliers and products with lower overhead costs. But the information
system of Carrefour is better as they are using DSS which helps them in making
decisions and analyze large data where Auchan is using information system which just
provides benefit to their supplier not to the management in decisions and customers.
Wal-Mart the other competitor using the same information system like Carrefour but
there is no Wal- mart hypermarket in UAE which is good for CARREFOUR as they dont
any have direct competitor in UAE

IS/IT System Aligned:

There IT system is aligned in this way like: they use MIS which helps in design
procedures that how they supply products to the stores and they use DSS which helps
them in gathering data and taking out important information to take the decision, they
use TPS which helps them to collect data and analyze routine transaction, they use
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RFID to know that what amount of customers they have, in which area and also to
identify that where the shelves are empty. In this way they aligned their information
system to create value for the customers.

THE CURRENT INFORMATION SYSTEM HELPS THEM SUSTAIN IN THE

MARKET FOR NEXT 5-10 YEARS:
The current information system will help Carrefour to sustain in the market for the next
5-10 years like: as they are using dss which helps them in collecting data of a large
number of customers as the Carrefour is a large hypermarket and a big retailer specially
in uae as there is no direct competitor in the uae and in future they want to expand their
hypermarket in any other country or state dss help them in collecting data of large no.
of customers , RFID helps them in locating and loading the empty shelves, because as
the time goes on customers have more and more choices so they dont wait that when
the shelves are fully loaded with the merchandise and they get the product for their use,
they easily switch the retailer and hypermarket where they easily get the product. So,
RFID helps the salespeople that there is the place where shelves are
Empty and they need to fill it with the merchandise, they can use their information
system effectively and appropriately in order to attract more and more customers and
sustain in the market for the next 5-10 years.

THEY NEED ANY UPGRADES OR THE SYSTEM THEY ARE USING NEEDS TO
BE CHANGED:
As there is no need for Carrefour to change any information system as every
information system performing their work efficiently.

IF IT NEEDS TO BE CHANGED OR REPLACED, THEN WHAT TYPE OF

INFORMATION SYSTEM WILL YOU RECOMMEND TO THIS PARTICULAR
COMPANY AND WHY?
As CARREFOUR has no need to change or replaced any information system but I
recommend the Carrefour that if they use any other information system it must be user
friendly and support the entire company.

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REFERENCES:

http://www2.dsu.nodak.edu/users/rbutz/International%20Business/PDF/carrefour
_good_example_paper.pdf
www.gcscl.com The Introduction of Carrefour

www.businessdictionary.com

www.mthink.com.

www.pcmag.com and en.wikipedia.org

www.Informationbuilders.com

www.keywordsassociates.com

www.google.com

www.wikipedia.com

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