Article Writing

Why articles create expertise

Psychotactics Ltd. Sean D'Souza. All rights reserved.

Published by PsychoTactics Ltd.
No part of this publication may be reproduced or distributed in any form or by any means,
or stored in any database or retrieval system without the prior written permission of
Psychotactics Ltd. That incudes the cartoons too!
If you need permission, youll have to ask. Ask, because you never know (we may say yes).
The information in this document is accurate to the best of our knowledge at the time
of writing. As a reader you need to accept full responsibility for your actions and should
consult with a professional about your own circumstances before following anything in
the book. Results are not guaranteed (Heck, nothing in life is guaranteed).
Further, the author and publisher have used their best efforts to proof and confirm the
content of the files, but you should proof and confirm information such as dates, measurements, and any other content for yourself. The author and publisher make no warranties
of any kind, express or implied, with regard to that content or its accuracy.
For more information, please write to:
PsychoTactics Ltd., PO Box 36461,
Northcote, Auckland, New Zealand.
Phone: 64 9 449 0009 (If you need to call, check the time in NZ before calling).
E-mail: sean@psychotactics.com
Website: www.psychotactics.com | Facebook & Twitter: seandsouza

Published in New Zealand (Where else?). Any person flouting the above rules, will be
liable for copyright infringement, plus will be sent (at your own cost of course) to pick
elephant dung at the Auckland Zoo.

Contents
The Simple Secret of Amazing Articles ..................................................................1
The Huh Factor In Your Articles.............................................................................3
Article Bloating: Part 1 .................................................................................................5
Article Bloating: Part 2 .................................................................................................8
How To Generate Article Topics ............................................................................ 10
Build A Business By Writing Articles......................................................................12
Why Articles Create Expertise .................................................................................15

1 | Article Writing

The Simple Secret of Amazing Articles

I was sitting at a cafe one day, when a client was
raving about my articles. Of course, I was smiling
from ear to earas you do when someone is a
big fan.
So how come Im mesmerised by your
articles? he asked. Whats your big s-e-c-r-e-t?
One word, I said.
Every article boils down to one word.
Most articles go up the hill, down the valley,
into the mountains and into the woods. Our
articles dont.
They stick to one word.
One concept.
Then they drill down like crazy.

The big problem we have is that we have too

much knowledge in our heads. And then we
take all of that knowledge and try to put it
down into an article. The beauty of powerful
articles, is that they focus on one word. Once
youre able to boil your articles down to one
word, its kinda magical.

So if you were talking about a topic like pricing, its almost too vast a topic. But what if you
stripped it down to one angle?
Like how to increase prices by 10%.
Or how to increase prices by 10% on your website.
Or how to increase prices by 10% with a live presentation.
Or how to increase prices by 10% with specific terminology.
You see what Im saying?
Most writers dont follow this level of drill-down.
They write about massive topics.
They dont have specific ideas.
And then the article feels soggy. And non-crunchy.
You see any idiot can write articles.
And most articles are dopey anyway.
Because they dont follow a structure. Or a grid.
They dont understand drama. They dont understand sandwiching.
They dont understand the intensity or the difference between mystery.
And suspense. And when to use what.
So the article falls apart before it even gets off the ground.
And thats not all.
There are also the myths.
The stupid myths of talent. That some people are better writers than others.
That some people can think better than others.
But what if that were indeed a myth?
Because it is a myth. Writing good articles is within your control if you understand the
structure and flow. If you know how to connect lines so that the words dance off the page, its

2 | Article Writing

easy to keep the reader reading. Those lines need to then connect, or disconnect. Disconnects
create drama. Connections create flow. But if you want to really see an article go off the rails,
look out for the absence of one word.
Its one word thats the glue of a powerful article.
Once you get that one idea to the reader, its easier to write and yes, the reader gets it.
Writing articlesanyone can do that. Writing great stuff needs an acquisition of skill. And that
skill starts with the one word.
Whats your one word?

Article Writing | 3

The Huh Factor In Your Articles

You may not realise it, but your articles are creating a
huh factor.
A huh factor is like a speed bump on a road. If you
dont remove that speed bump, it causes the reader
to bounce over your words. If you have too many
of these speed bumps, it frustrates the reader. And
they leave.
So how do you avoid this huh factor in
your article?
You read it back not just to yourself, but also to folks
around you. And watch for the huh sound.
So lets take two lines that are trying to say the
same thing:

To make an article un-intimidating, you need to

make sure you have one thought. You may not
believe youre causing people to go huh, but
you are.

Line 1: Do you know this causality dilemma question about the chicken and the egg?
Line 2: Do you know about the eternal puzzle of the chicken and egg?
Now read it back aloud
Say to yourself aloud: Do you remember this causality dilemma question?
Then say it to your kids: Do you remember this causality dilemma question?
Then say it to your partner: Do you remember this causality dilemma question?
Youll get the same response: Huh?
Now change the questions to something simpler
Do you know about the eternal puzzle of the chicken and egg?
Then say it to yourself: Do you know about the eternal puzzle of the chicken and egg?
Then say it to your kids: Do you know about the eternal puzzle of the chicken and egg?
Then to your partner: Do you know about the eternal puzzle of the chicken and egg?
And all of them will respond without the huh?
Thats the difference.
The difference is that people get confused when you use difficult words. Difficult words start a
downhill slide. And then everything else that follows the difficult words becomes a blur.
If the barrage of difficult words continues, then the blur becomes unbearable. Now
understand one thing: Having difficult words is a problem in itself. But when you consider that
your audience also has to deal with a difficult concept, then youre making the situation more
complex than ever.
But how does the situation become complex?
You have to remember why the reader is reading your article. Theyre reading it because they
want to fill the gaps in their knowledge. So if your reader reads about a topic like headlines,
for instance, its because the reader needs to fill that gap. And when were learning something,
theres always what we call a learning curve.

4 | Article Writing

And learning curves are slightly difficult, because we not only have to grasp whats being said,
but also think of how we would implement the idea in the article. And so learning always has
some factor of intimidation (sometimes a lot of intimidation and sometimes not so much).
If your words are complex, youve suddenly ramped up the intimidation.
If your concept/article is complex, youre sending the reader spinning.
So the best way is to ramp down the intimidation
And how do you do that?
1) Use simple words.
2) Read your words back.
3) If you get a huh? in your brain, rewrite the words.
4) If youre not sure about the huh, then read it to a friend, child or partner.
5) Just focus on the words and youll dramatically improve your article and
reduce intimidation.
6) To make an article un-intimidating, you need to make sure you have one thought.
You may not believe youre causing people to go huh, but you are. So test it out. Ask others. If
they say huh, you know youve got some re-writing to be done.

Article Writing | 5

Article Bloating: Part 1

If you were to walk into a Hollywood studio, youd
expect to see actors, lights and action, right?
Right. But actors, camera and lights are expensive. So
every movie director and producer on the planet does
one thing: They outline. They outline the script. They
outline the storyboard. They outline every darned
thing that can be outlined.
And the reason for the outline is indeed to save huge
wastage of time and money. But its also to avoid the
bloat factor.
A movie needs drama

Your article can bloat out of control. So, how

do you avoid article bloating? You learn what
every movie director doesoutline.

It needs action.
It needs flow.
It needs storyline.
It needs a beginning and an end.
And it sure as heck doesnt need to meander and bloat. And outlining enables you to
immediately see where the script is going out of control. An article careens out of control as
well if not managed well.
In a matter of minutes your article can bloat out of control
If you start to write, youll find you get ideas. Those ideas lead to more ideas. And those ideas
lead to um, even more ideas. Of course you try and put all the ideas together. Or decide that all
the ideas arent a good idea and then you start to edit. You go back and forth, adding or editing.
And then tiredness sets in. And frustration. At which point you decide that either article
writing is a pain in the butt, or the article youre writing is really not worth the trouble.
And youd be wrong on both fronts
Your article went off the rails at the very start when you failed to outline. An outline gives you
a clear start, middle set of questions (how, why, what, when etc) and ending. If the bloating
starts to occur, you can see it all in the outline itself. And you can move the bloated section
or extraneous ideas aside. And guess what? Youre still outlining. You havent written a word of
the article.
So lets see how an article can get bloated
Example Topic: How to increase prices without losing customers
- Why increase prices.
- How customers respond to increased prices (and how to avoid losing them).
- The problem with reduced prices.
- How the yes-yes factor helps increases prices systematically.
- How to create a yes-yes factor to increase prices.
- The yes-yes factor grid.
- Examples of price increases.
- Summary
Now thats just the outline and you already see its swaying wildly without even writing a

6 | Article Writing

single word of the article. You can spot the yes-yes factor jump in. And then the yes-yes factor
grid pops in without notice and suddenly the articles gone off the rails. If you sat down to
write this article, youd be writing and writing and then writing some more. Then youd spend
endless time editing. And thats not much good.
Instead we do all our primary editing at the outline stage
Example Topic: How to increase prices without losing customers
- Why increase prices.
- How customers respond to increased prices (and how to avoid losing them).
- The problem with reduced prices.
- How the yes-yes factor helps increases prices systematically.
- How to create a yes-yes factor to increase prices.
- The yes-yes factor grid.
- Examples of price increases.
- Summary
And there you have it, youve done your editing and removed the bloat
In removing what you dont need (at least for now), youre left with what you need. And this
process of outlining isnt restricted to just articles or Hollywood movies. In fact its only the
stubborn and incompetent folk who fail to outline. The professionals all engage in outlining.
Look at an architects drawing, a Boeing design, a cartoon sketch, a travel itinerary, a trip to
the supermarket, the lyrics of a songand youll see outlines in all of them.
Theres an added bonus to outlining
It keeps you focused. This article was about bloating. And you read about bloating, bloating,
bloating, and more bloating. If the outline wasnt in place, its easier to head off into a slightly
different direction. But with the outline in place, you stay on target.
But should there be some level of creativity in the writing?
Outlining doesnt stop you from adding flair, drama or even an additional paragraph here or
there. For example when the outline for this article was put together, this paragraph didnt
exist in the outline. But because I had the outline in place, I had the liberty of putting in an
additional paragraph without disrupting the core idea that the article is seeking to portray.
Outlines dont stop you from adding your own touch. In fact, because you have so much less
frustration and editing, youre more than likely to have time to add a factor of creativity.
You also dont have to rigidly stick to an outline format
In the outline format for any article you tend to have the opening, the ending and the middle
section of how, what, why, when etc. If you find that you dont need to add in a when, then
you can omit it from the outline.
But having it all in front of you as part of the outline gives you the freedom to put it in, or
remove it. And to do so without wasting time writing the article, only to find it doesnt fit in,
and has unnecessarily bloated your article.
Bloat can be avoided and should be avoided

Article Writing | 7

And you can do it easily by instilling the discipline of the outlineeven when free writing.
And the greater the cost, the more detailed the outline.
Just like they do in Hollywood. Or Boeing. Or any place where they want to save time, money
and frustration.
P.S. Heres the outline to this specific article
- Drama: What happens before a movie is shot (storyboarding)
- The reason for outlining: Keeping Bloat Away
- How Bloating Pops Up Incessantly
- How To Beat the Incessant Bloat
- Examples of detecting bloat in an article. (Put two examples here)
- Examples of Industries that Outline: Architect, Cartoonists, Plane Designers. And why they
do so.
- Summary.

8 | Article Writing

Article Bloating: Part 2

Articles bloat.
You start writing an article, expecting it to stay well
within the boundaries, and then it just takes off.
And about two hours later, youre wondering where
things went wrong. Why is your article looking like a
dogs breakfast?
There are two reasons for article bloat
Reason 1: Avoiding Outlines
Reason 2: Bullet Points Cause Bloating.
Weve already seen how avoiding outlines leads to
article bloat, so lets now look at how bullets cause a
migraine of sorts.

Bullet points can take on a life of their own.

And cause a migraine of sorts. So you need
to keep a watchful eye on them and prevent
them from bloating.

In your article your bullets points can create the

basis for bloating
Thats because youve just gone and stuffed your outline with loads of bullet points. And soon
the bullet points take on a life of their own. You feel compelled to give adequate detail about
every bullet point.
And then it happens: Your article is in bloat mode. It cant help but expand in all directions.
And for us to understand this phenomenon, we have to see an example.
So here comes the example of an outline
The importance of terse, specific commands in training
- The rambling teacher
-Why rambles are dangerous.
- takes time
- prone to misinterpretation
- causes students to want to do too much, too soon.
- Getting one step done, wax on, wax off.
Examples of terse commands
Pep Guardiola
- Summary
- Next Step
The above outline looks like a perfectly manageable outline
Yet lets not focus on the outline but on the bullet points in the article. Notice this part
in particular.
-Why rambles are dangerous
- takes time
- prone to misinterpretation
- causes students to want to do too much, too soon.

Article Writing | 9

Each of those bullet points could be articles by themselves

In effect you could write three articles with headlines that went like this:
- Why rambling answers in training take up too much of the students time.
- Why rambling answers in training are prone to misinterpretation.
- Why rambling answers may lead to students wanting too much, too soon.
So the question arises
Should you remove some of the bullet points that are causing the bloat? But what if you
consider those points to be important? What if you feel the article is incomplete if you dont
cover those points?
Well keep the points. Dont remove the bullet points. But spend no more than a few lines on
each of the points.
So your article should visually look like this:
- Why rambling answers in training take up too much of the students time.
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
- Why rambling answers in training are prone to misinterpretation.
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
- Why rambling answers may lead to students wanting too much, too soon.
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah, Blah,
As you see Ive allocated no more than three lines of explanation to each bullet point
You may choose four lines. You may choose two. Whatever you choose, be aware of one thing.
Bullet points can quickly cause bloating in an article. And suddenly, if you have about six-eight
bullet points in your article, you could have six-eight massive paragraphs jostling for room.
And I dont have to tell you what to do
You already know what you need to do next.
1) Write fewer bullet points in your article.
2) If you must write a lot of bullet points, then keep the explanation to a few lines.
And yes, theres no reason why those bullet points cant become articles by themselves later
Yes even though youve written about them briefly in your current article. In fact, its a superb
idea to indeed give each of your bullet points the spotlight they deserve and give them an
article of their own in future.
That way you cover the bullet points in briefand later in detail. Most importantly you prevent
bloat. Phew!

10 | Article Writing

How To Generate Article Topics

If you keep writing every day, youll have a problem.
Youll have more article ideas than you can write.
Every day will sprout thirty-fifty new ideas that you
can never turn into articles. But when youre starting
out, this problem is quite the opposite.
You may wake up and cant think of a thing
Or you may be so tired that your brain refuses to cooperate.
So heres what you do next: You find a few books
You can do this offline, or online. But allocate a fixed
amount of time. And heres how you go about it. Lets
say I want to write about PHP. I know diddly squat
about PHP. So thats the same as waking up and not
being able to think of a thing to write.

You could spend hours trying to dream

up the perfect topics and sub-topics, but
theyre all ready and formatted for you on
the Internetif you just look.

So since the library is closed at this hour, I go online and look for a Dummies book
And I look at the contents page and voilthere are a ton of topics just waiting for me. Not just
topics, but subtopics. Yipeee-yahooey! Now I have my topics and my sub-topics.
But waitasec, isnt that cheating?
Isnt that plagiarism? Yes it is, if you copy the answers. Not if you copy the questions. The
questions are simply the titles on the contents page. So lets say the titles were the following:
Understanding PHP Data Types
Building SQL Queries
Troubleshooting a PHP Script
Setting Up Your Computer for PHP and MySQL Web Site Development
Considering the Various Uses for the PHP Scripting Language
Keeping Up with PHP and MySQL Changes
Use PHP Statements to Create Programs
Communicate with a Database through PHP MySQL Functions
Access and Adapt a Database with MySQL Queries
Knowing the MySQL WHERE Clause Format
Make MySQL Database Changes with the ALTER Query
Special Characters to Use in PHP Expression Test Patterns
Now fifteen thousand writers can take the very same topics and no two articles may be the
same. Why? Because youre going to approach the same questions from your level, your
experience, your stories, your objections, your style. It simply cannot be the same.
And I found these points in fifteen seconds
You could spend hours trying to dream up the perfect topics and sub-topics, but theyre all
ready and formatted for you on the Internetif you just look. So look. Set a timer, and then go
for the topics. Cut and paste the topics and then its time for outlining.

Article Writing | 11

And by this time the expert in you can still be asleep

Because youre still not writing yet, and are in outlining mode, youre just having a party, by
coming up with questions. So let me give it a shot with PHP (not that I know anything about it).
Building SQL Queries
What are SQL Queries?
What are the steps to building an SQL Query?
Where do SQL Queries mostly go wrong?
What are the practical applications for SQL Queries?
But surely we can do without SQL Queries
Summary
Next step
Now if youre a PHP programmer, Im betting that youll be at least slightly interested in my
questions. Some may be slightly off base, but most of them, when answered form a pretty
good article.
But some answers may be too big. For example: Where do SQL Queries go wrong? So no
problem. Just list the places where it can go wrongyes, just a list. Then start up a new article
called: Where SQL Queries go wrong and outline itand phewyou have another outline!
Your topics and sub-topics dont need to be in your head
They can be on the Internet, in the library or in the contents page of every book on your topic
(hey, theres this site called Amazon.com). If you want to write topics on starting a business, its
there. If you want to write on WordPress, its there too. If you fancy gardening, kite building,
even getting a divorceits all there on the book stores. And not just one book, but forty or
fifty books.
Which is why you need a timer
Because you can get stuck there all night trying to decide which topics and subtopics to
choose. One thing is for sure, though: You can be half asleep forever, and never have a problem
when coming up with topics and sub-topics.
And thats just for starters. Once you start writing youll have the opposite problem. Too many
ideas and not enough time to write!

12 | Article Writing

Build A Business By Writing Articles

Imagine you were to start up an Internet
based business.
And told that to promote your business, you would
not be allowed to do any affiliate marketing. Or
joint ventures. Or any external publicity. No Twitter,
no Facebook, no social media. No pay-per-click
advertising. No goo gaa search engine optimisation.
All you had was one weapon: The ability to promote
your business through article writingand article
writing alone. Would that be possible? Is it actually
possible to create not just a profitable, but an
extreeeeeemely profitable business with articlewriting alone?

Can you build a business on article-writing

alone? I guess you know the answer, dont
you? What you may not know is the power
of a single article.

You guessed the answer, didnt you?

You instantly knew that it is indeed possible to drop all of the possible strategies you see
online, and still generate enormous trafficand revenuesthrough article writing alone. And
you get that weird feeling of this makes sense, but makes no sense at all.
Everyone will give you the idea that you need ten or twenty methods to get traffic to your
website, and you dont. You can use just one methodarticle writingand have more than
enough customers to keep you very comfortable.
But its not going to happen tomorrow
Blogging or writing articles for a year probably isnt enough to begin with. Its like having a
baby for a year, and saying Why cant this baby walk, talk and dance? It usually takes more
than two-three years for a business to really be walking, talking and dancing.
And then the walking, talking and dancing depends on how good you get at your writing. If
you continue to write crummy headlines and just run of the mill articles, then you cant expect
any one to pay attention. But once you start to write well, your ideas come alive.
And so do strategic alliances
When we began our business way back in 2001, we had no customers. No subscribers.
Nothing. Besides I was a cartoonist, not even a writer. But I sharpened my writing to the point
where others started to take notice. And if they didnt take notice, Id, um, write to them and
make them take notice.
So who were these others? They were other websites (blogs didnt exist in such a big way
then) that were publishing good content. Theyd publish my articles. Id open my inbox and
there would be 50, 60 even 200 subscribers. Can you imagine going to bed and waking up to
find 200 emails in your inbox that are not spam?
But that was 2002, what about today?
Back then there wasnt so much distraction as you have today, but even so, if your article is
outstanding, and it gets published elsewhere you can get 20, 30 or even 50 subscribers from a

Article Writing | 13

single article. These arent visitors. Theyre subscribers. People who come to your site or blog.
People who investigate it before parting with their email address.
Were talking about skeptical folk here. And these subscribers, eventually turn to clients if you
get them through a sequencebut you already know that.
What you may not know is the power of a single article
A great article has amazing endurance. An article is not an article is not an article. Its the
starting point to an incredible journey. If you write a series of articles on a topic, its even more
incredible. If done right, you can leverage an article almost infinitely.
But infinite is a big word. So lets look at a finite universe of why articles (and the ability to write
articles) is so darned important. First lets take the leverage tour, shall we?
How far can one article go?
Lets take where I can possibly put a single article that I write.
r
*O
UIF
OFXTMFUUFS
BU
1TZDIPUBDUJDT
r
*O
TPNFPOF
FMTFT
OFXTMFUUFS
r
0O
UIF
1TZDIPUBDUJDT
XFCTJUF
BOEPS
PO
ZPVS
CMPH
r
0O
TPNFPOF
FMTFT
XFCTJUF
BOEPS
CMPH
r
*O
PVS
NFNCFSTIJQ
TJUF
BU
CD
r
*O
TPNFPOF
FMTFT
NFNCFSTIJQ
TJUF
r
"T
NBUFSJBM
BU
ZPVS
FWFOU
PS
BT
QBSU
PG
USBJOJOH
r
"T
NBUFSJBM
BU
TPNFPOF
FMTFT
FWFOU
FWFO
JG
ZPVSF
OPU
TIPXJOH
VQ

r
*
VTF
JU
GPS
NZ
OFXTQBQFS
DPMVNO
r
*
DBO
NBLF
JU
B
SFQPSU
FH
F
)FBEMJOF
3FQPSU
JT
B
TJOHMF
BSUJDMF

r
*G
*
BEE
NPSF
BSUJDMFT
UP
JU
JU
DBO
CF
TPME
BT
UIJT
SFQPSU
XJMM
CF

r
*
DBO
VTF
UIF
SFQPSU
BT
B
CPOVT
UP
TFMM
TPNFUIJOH
FMTF
r
*
DBO
VTF
JU
BT
BO
BXBSE
PS
QSJ[F
XIFO
QBDLBHFE
DPSSFDUMZ

r
*
DPVME
UIFO
NBLF
BO
BVEJP
PVU
PG
UIF
BSUJDMF
r
"OE
B
QSFTFOUBUJPO
r"OE
B
WJEFP
A single article has enormous potential
When combined with several articles, it becomes a report. But dont underestimate the power
of a single article. Our article on headlines was made into a report. It has been downloaded
several tens of thousand times and that one article has been the root cause of easily well over
tens of thousands, even hundreds of thousands of dollars.
But there are no shortcuts
You cant just submit to some article or ezine site and hope to get these kind of results. If you
look around you, youll find that those who succeed arent lazy bums. Theyre hard working,
and work smart too. And they dont take shortcuts. They find a medium that works, and they
work it like crazy.

14 | Article Writing

Which brings us full circle to the question: Can you build a business on articlewriting alone?
The answer is yes.
Weve been in business all these years with no affiliates, no joint ventures, no fancy publicity,
no ga ga search engine positioning, no ad wordsnothing. Yes, weve done the odd thing here
and there, and yes we do have a so-so social media presence, but as youve worked out, the
main strategy has been article writing.
All weve ever done is write good stuff and make sure that our customers pass it on
We write good stuff and attract other blogs and websites who value good stuff, to publish our
material. We write good stuff and that good stuff then gets leveraged, making us not just a
very sizeable income, but also allows us to take a three-month vacation every year since the
year 2004.
Can you build a business on article-writing alone? I guess you know the answer, dont you?

Article Writing | 15

Why Articles Create Expertise

Every business has not one, but about five hundred competitors.
And no matter how unique your business is today, you will have competition lurking just
around the corner. This leads us to a dilemma. How you separate yourself from the herd? How
do you get customers to come to you, instead of you always having to pitch to them?
The key is the ability to get a message across to your audience in a manner thats nonthreatening, educational, and entertaining at the same time. And lets face it, youre probably
intimidated that its close to impossible to achieve such a task. Because every time youve sat
down to write, its been one heck of a struggle. You know that article-writing is crucial, but
youve tried it, and its been frustrating and demoralising. And you dont know of a way out.
Well...hint, hint (Go on, take the hint and click).
And judge for yourself.
http://www.psychotactics.com/article-writing-live-course

If you find anything that bugs you, please click on the bug above
to send me an email. Nothing is too small or too big. And if I can,
Ill be sure to fix it. Email me at: sean@psychotactics.com

PO Box 36461, Northcote, Auckland, New Zealand

Tel: 64 9 449 0009 | Email: sean@psychotactics.com
Facebook|Twitter: seandsouza