Barcelona

26-28 May 2015

Hilton Diagonal Mar

Citizen
empowerment:

A megatrend
of the 21st century

51st AESGP Annual Meeting

Citizen
empowerment:

A megatrend
of the 21st century
Barcelona 26-28 May 2015 Hilton Diagonal Mar

Background
The AESGP Annual Meeting has been for decades the best attended and most
significant meeting of the consumer health industry. It brings together more than 400
delegates from all kind of stakeholder organisations and the industry. Major trends
for the sector are elaborated with leading experts in the field. In addition, the AESGP
Annual Meeting is a unique occasion to meet colleagues from the industry and relevant
organisations in the political and commercial environment.

Objective of the meeting

Self-care has become widely recognised as an important part of healthcare. But what
are the implications? How can innovation be brought to the market place so that
citizen empowerment is not only a concept but a growing reality in the 21st century?
New research on the economic and social value, but also trends in regulation of
non-prescription medicines, food supplements and self-care medical devices, will be
presented at the conference and discussed with stakeholders. Key decision makers
and leaders of the consumer health industry will provide the political perspectives on
how to make real progress on the provision of high quality self-care products.

Who should attend?

The meeting is highly recommended to all executives of the consumer health industry
(General Manager, marketing, sales, business development, regulatory, research and
development, external and governmental affairs) and to all other parties interested in
the topic of self-care.

Tuesday

26 May 2015
18.45 Buses leave the hotel Hilton Diagonal for transfer to the Opening event
19.15 Reception at the Casa Llotja de Mar, Passeig dIsabel II, 1, 08003
Barcelona
20.00

Opening dinner at the Casa Llotja de Mar

Welcome by
Roger Scarlett-Smith, AESGP President
Jordi Ramentol, President anefp, CEO Ferrer
Xavier Trias, Mayor of Barcelona

From Return to the hotel

22.30
onwards

Wednesday

27 May 2015
14.00
09.00

Consumer Health Industry: How to provide

the best service?

An overall perspective for the consumer health industry will be provided by

a distinguished expert of a leading management school.

Pedro Nueno, Professor in the Department of Entrepreneurship, IESE

Business School and Professor and President, CEIBS (Shanghai, Beijing)

Global perspectives on Citizen Empowerment:

What I would change if I could?

Representatives from market research, industry and politics will discuss

where we stand with self-care and citizen empowerment and what needs to
be done to make progress in the future.

Roger Scarlett-Smith, AESGP President

Andy Tisman, IMS Health
Dagmar Roth-Behrendt, Former Member of the European Parliament

10.30 Break | Networking

11.00

New technology new guidance better

self-care

This session will discuss the implications of new technologies and new media
on health information and citizens behaviour.

Brian McNamara, designated Head of Americas and Europe of the joint
GlaxoSmithKline and Novartis consumer health businesses

Sastry Chilukuri, Principal, McKinsey&Company

Stefan Bungart, Leader of Software and Analytics, General Electrics
Center of Excellence in Europe

Carlos Lens, Ministry of Health, Spain
12.30

Lunch | Networking

How to make health care affordable

Numerous studies carried out over the last years show the economic and
social value of self-care. However, it is important to update or renew such
studies to be of best possible use. This session will present the results of
new work done on a pan-European level as well as in Spain and Greece.
Participants will get insight in new methodologies applied which should be
helpful for all kind of similar work in the future.

Anna Renner, Senior Researcher, Austrian Health Institute

Laura Pellis, Senior Researcher Center for Research in Health and
Economics (CRES) at the University Pompeu Fabra (UPF), Barcelona

Toni Gilabert, Director of Pharmacy Management and
Pharmacoeconomics, Catalonia Health Department

Nikos Maniadakis, Associate Dean, National School of Public Health,
Greece
15.30 Break | Networking
16.00

The new European Union platform for the

promotion of self-care systems

In order to make progress in the wide promotion of self-care, a close cooperation

with all relevant stakeholders is a key prerequisite. Such a cooperation
has become far more intensive over the last years and is now supported
and facilitated by the new European Union (EU) project on the promotion of
self-care systems, which is a most useful extension of the work on good
governance of non-prescription medicines carried out under the mandate of
the previous European Commission. The session will give an update of the
new EU project and discuss how to make the new platform relevant for the
European citizens.

Rosa Suol, Director General, Avedis Donabedian Institute, Barcelona

Anders Olauson, President, European Patient Forum

Ilaria Passarani, Head of the Food and Health Department,
European Consumer Organisation (BEUC)

Carmen Pea, President, International Pharmacists Federation (FIP)

Birgit Beger, Secretary General of the Standing Committee of
European Doctors (CPME)

Hubertus Cranz, AESGP Director General
17.30 End of 1st day

Thursday

28 May 2015
14.00

09.00

Self-care medical devices and food supplements:

New drivers for the self-care market?

Substance-based, self-care medical devices and food supplements have become

an important part of self-care. However, their regulatory future is uncertain. The
current revision of the medical device legislation addresses the adequate future
legal basis for substance based medical devices with different approaches under
consideration. In the area of food supplements, the evaluation of botanical claims
continues to be put on hold with uncertainties for the whole marketplace
including in particular herbal medicinal products, for which an elaborated system
has been put in place in the European Union. The session will give an overview on
where the debate stands and what will be the likely future environment.

Jaume Pey, Director General, anefp, Spain

Bernard Url, Executive Director, European Food Safety Authority (EFSA)

Grzegorz Cessak, President of the Office for Registration of Medicinal
Products, Medical Devices and Biocidal Products, Poland

Werner Knoess, Chair, Herbal Medicinal Products Committee (HMPC),
European Medicines Agency (EMA)
10.30 Break | Networking
11.00

Switching: A mega trend?

How to ensure availability of safe products?

Over the last years, there has been an unprecedented increase in discussions
about safety issues on the European level, the so-called referral procedures.
Questions were raised if all these procedures were justified and if they
do not unnecessarily question existing products and hamper the move to
non-prescription status.
The session will also look at the intensive ongoing work in relation to the
implementation of the directive on falsified medicines with potentially
considerable implications in the marketplace.

Vincent Warnery, Senior Vice President, Global Consumer Healthcare
Division, Sanofi

June Raine, Chair of the Pharmacovigilance Risk Assessment Committee
(PRAC), EMA

Beln Escribano, Agency for Medicines and Health Products, Spain

Stefano Soro, European Commission
15.30

Break | Networking

16.00

Perspectives for the future

The final session will allow leading health politicians to provide their perspective
on the future of citizen empowerment and self-care. Participants will get a
good understanding of the priorities of the new European Commission and
the new European Parliament in the given context.
Vytenis Andriukaitis, European Commissioner for Health and Food Safety
Peter Liese, Member of the European Parliament
Matthias Groote, Member of the European Parliament

Is the move of medicines from prescription to non-prescription slowing down

or speeding up? How important is it for the future of self-care? What needs to
be done to be successful?

These are key questions for many executives in the consumer health industry.
The session will follow up on the 2014 London conference and expose recent
positive developments and what needs to be done to keep the momentum.

17.30 Invitation to the 52nd AESGP Annual Meeting 31 May 2 June 2016 in the
Divani Apollon Hotel, Vouliagmeni, Athens, Greece

George Dokios, Executive Director, Association of the Greek Self-Care
Industry, EFEX

Albert Bourla, Group President; Vaccines, Oncology And Consumer
Healthcare Business, Pfizer

Erin Gainer, Chief Executive Officer, HRA Pharma

Darragh OLoughlin, President, Pharmaceutical Group of the
European Union (PGEU)

Andreas Pott, Acting Executive Director, European Medicines Agency (EMA)

Beln Crespo, Executive Director, Agency for Medicines and Health Products,
Spain

18.30 Departure for the closing event at Restaurant Barceloneta

Calle De lEscar, 22, Moll dels Pescadors Port Vell, 08039 Barcelona

12.30 Lunch | Networking

Practical
information
Simultaneous translation
The conference language is English.
Simultaneous translation will be
provided into Spanish.

Conference Venue
Hilton Diagonal Mar
Passeig del Taulat, 262-264
08019 Barcelona, Spain
Tel: +34 93 507 00 70
Fax: +34 93 507 00 78

Hotel room reservation

A block booking has been made at the
conference hotel, the Hilton Diagonal
Mar, from Saturday, 23 May 2015 until
Sunday, 31 May 2015.
Reservations can be made by using the
following registration system
http://www.hilton.com/en/hi/
groups/personalized/B/BCNDMHIGAESA-20150525/index.jhtml
It is recommended to make the
reservations before 30 April 2015.

Social programme
Participants and accompanying persons
are invited to attend the reception and
dinner at the Casa Llotja de Mar (Passeig
dIsabel II, 1, 08003 Barcelona)
on Tuesday, 26 May 2015 as
well as the closing dinner at the
Restaurant Barceloneta (Calle De
lEscar, 22, Moll dels Pescadors
Port Vell, 08039 Barcelona) on
Thursday, 28 May 2015.

Designed and printed by

Accompanying persons are invited to

take part in a guided tour on Wednesday,
27 May 2015. The tour bus will depart
from the Hilton Diagonal Mar at 9.00
hours and will return at 17.00 hours.
In the morning participants will visit
Gothic Barcelona: the Cathedral, Town
Hall and Santa Maria del Mar. Lunch will
be served at the premises of Codorniu,
famous for its Cava. In the afternoon the
Codorniu Cellars will be visited.

Registration
The registration form for the meeting is
available at aesgp.eu/51 and should be
made no later than 30 April 2015.

Registration fees
Conference participants: 1.350 Euro
Accompanying family members:
300 Euro

Conference Secretariat
For all questions on participation and
registration, please contact AESGP.

7 avenue de Tervuren, B-1040

Brussels
Tel: +3227355130
info@aesgp.eu
www.aesgp.eu