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1.0
around the globe through Internet EDI links as well as ultimately plans
to tie its systems directly to theirs.
1.1.4 Reebok can also utilize this integration platform by offering
customers access to enterprise information through its official web
sites. Through these internet sites customers can use to order the
products from their home or just check on availability and pricing. The
Web site helps to advertise their products in a wider scale. It will give
the customers information about the new product release and company
information. This literally helps to increase the brand popularity of the
company among the customers.
1.2
Some
studies
have
suggested
that
the
typical
1.2.2 Reebok can use integration data to manage its entire business
better. These are emphasis via System a like SAP, systems software
etc. when everything Reebok know about their customers available at
every touch point across their business and meet the needs throughout
the customer life-cycle.
1.3
of
raw materials,
stock turn
over,
product
forecast,
Strategic Insight
1.4.1 Integration of all the communication tools, avenues and sources
within a company into seamless business intragroup systems will
maximize the impact on consumer and also minimal cost.
1.4.2 Therefore Reebok can use business integration system to link
all internal group communication in one hub. As result, when
everything is integrated its easier for Reebok employees or even
management to understand how their organization is operating and
ensure processes are as streamlined as possible which indirectly
increase customer satisfaction.
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2.0
Re engineering
Private architecture
Reebok installed a privately designed architecture for voice, video, and data.
Reebok communicates not only with its worldwide distribution base but also
with its ad agency and other suppliers. IT currently developed an electronic
image library to enable product shots to be distributed to every country where
Reebok does business. The system dropped the new product lead time from
six months to three, and, in some case.
2.3
Passport
Lotus Notes
Lotus Notes is used to store the catalogues with mail links through cc: Mail
2.5
2.6
Hoover
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3.0
When problems arise with the network, or the software, how can they be
identified and resolved? How do we set up an IS group to solve
problems and help users?
The problem that arise can be identified by the complain that had being make
by the customer. For example compliant regarding the size or colour of the
product. The problem that happens also can be detected by doing a checking
of the product inventories and raw material stocks when retailers and
distributions placed orders. Once it have the order but the inventories are not
being reduce it means have a problem regarding the system that had being
use and the company need to make faster corrective action to make sure the
business can be success. The company see the problem that they facing in
the AFS system so the company taking action by push for new features such
as a Web-based system to handle business-to-business transaction with their
suppliers.
The company learned about the problem almost immediately. It prove went
the company pays VML to run its computer programme Seer to scan Internet
blogs from the comment of their customers. Based on this immediate action
take the company told customer to treat their product before sell it.
Through the information system the company use news media approach such
as Youtube and Second Life to market their product. The company also use
the website to help them emphasizes the benefit of information system to
create flexible supply chain and they use this platform to share information to
produce and ship he right product to each market. Reebok installed Radnet
Inc Webshare groupware system to maintain its website. The system has tool
for email, discussion group and bulletin boards.IT currently developed an
electronic image library to enable product shots to be distribute to very
country where the company do a business and this help a lot to improve the
communication between company and their customer.
Information system (IS) also helps to improve the process in the business.
Reebook itself use passport which is rationalizes product code and shoe size
which means gives small distribution and subsidiaries access to the system
through the personal computer it will help the customer and make customer
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feel easily doing business with the company. Lotus Notes also being use to
help to store the catalogues with mail link through cc:Mail
IS also help the company by using hoover to help the company capture
system to suck in information from database around the world and it linked
to customer database that track what customers have orders and what they
want. Use electronic data interchange with 10-15 percent of retailers it will
enables goods to be tracked through shipping companies, customs and
warehouse.
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4.0
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5.0
problems, a detailed plan to solve them, and show how the plan solves the
problems and describe any other benefits it will provide.
5.1
INTRODUCTION
Reebok's share of the athletic shoe market fell to 28% in 1988, and Nike
made serious inroads into Reebok's market share and threatened to regain
the market leader position. By the year-end 1989, Nike had regained the
position. Nike used new technology to design for its new products and the
new casual shoe would be introduced in the spring of 1990. Therefore, this
would be a strong competitor for the company. Not only did the Nike go back
to the No 1 position, but also in 1988, Converse was making efforts to
become competitive in the area of high-tech and women's athletic footwear.
Thus, it gave Reebok lots of pressure on its products development and
market share in the coming years. The problem was not only from outside
competitors, the problem was also within the internal operation. Since the
management styles conflicting was with the those of Fireman, President and
Chief operating officer, Joseph Labonte and Chief Marketing officer, Mark
Goldston both resigned from Reebok in 1989. After their resignation, Fireman
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reorganized the company, and this movement may lead to delay the reaction
to competitor's movement. Of operation result side, from 1989 to1990, the net
revenue increases, but the net income slowdown.
5.3
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5.4
The athletic shoe industry is slowly becoming a global oligopoly. There are
many barriers to entry preventing new entrants from capturing significant market
share. Large athletic shoe manufacturers enjoy economies of scale that create cost
advantages over any new rival. Todays athletic shoes are highly technical. An
extremely large capital investment is required for new firms to open athletic shoe
factories and conduct research and design to create a popular athletic shoe.
Recently, Nike has incorporated forward vertical integration into their
corporate level strategy. Nike opened discount factory outlet stores in rural areas
and retail stores in urban shopping meccas.
Shoes are
is
minimized
through
high
entry
barriers,
but
incumbent
manufacturers must stay aware of other shoe manufactures attempting to enter the
athletic shoe industry.
Rivalry Among Existing Firms
In the athletic shoe industry, corporations are mutually dependent.
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Given these
reasons, the threat of substitute products is moderate and the impact to profit
potential is moderate to high.
Relative Power of Other Stakeholders
The U. S. government has low power over the athletic shoe industry.
Many shoe manufacturers have plants outside the United States, where U.S. laws
are not applicable.
corporations strategically locate their plants throughout the world. Forces driven by
market demand are the only forces that may significantly affect profit potential.
Therefore, the relative power of other stakeholders ability to impact profit potential is
moderate to low.
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manufacturers
is
minimized
through
high
entry
barriers,
but
incumbent
manufacturers must stay aware of other shoe manufactures attempting to enter the
athletic shoe industry.
The rivalry among existing firms is high where tender firms are easily
acquired by fierce competitors. This may have a high impact on profit potential.
moderate.
potential.
is moderate to low.
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REFERENCES
http://faculty.lebow.drexel.edu/KwakH/lecture/ppt/MKTG634/Web/swot_analysis.htm.
http://www.articlesbase.com/marketing-articles/adidasreebok-merger-1983240.html
http://faculty.lebow.drexel.edu/KwakH/lecture/ppt/MKTG634/Web/swot_analysis.htm.
http://www.articlesbase.com/marketing-articles/adidasreebok-merger-1983240.html
Reebok International, Ltd. (1995): The Nike Challenge - Case Authored By :Thomas
L. Wheelen, Moustafa H. Abdelsamad, Shirley E. Fieber, and Judith D. Smith
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