Académique Documents
Professionnel Documents
Culture Documents
and
localization
12 examples
Source: http://www.pixelio.de/details.php?image_id=130909&mode=search
Example # 1
Source:
Interview with John Quelch.
http://www.strategy-business.com/article/19753?pg=all
Source
http://www.bcg.com/impact_expertise/publications/files/Next_Billions_Business_Strategies_Enhance_F
ood_Value_Chains_Jan_2009.pdf
Source: http://itssaulconnected.com/archives/2009/05/law-of-large-numbers/
Source:
V. Kasturi Rangan, Harvard Business School.
From the article Business and the Global Poor by Sean Silverthorne.
Harvard Business School Working Knowledge, Feb. 5, 2007.
http://hbswk.hbs.edu/item/5529.html
Source:
V. Kasturi Rangan, Harvard Business School.
From the article Business and the Global Poor by Sean Silverthorne.
Harvard Business School Working Knowledge, Feb. 5, 2007.
http://hbswk.hbs.edu/item/5529.html
Source: Abell, Derek F.: Competing Today While Preparing for Tomorrow, p. 78-79.
Example # 2
Source: http://www.booz.com/media/uploads/Roasted_or_Fried.pdf
Source:
Mahajan, Vijay: Africa Rising, p. 90.
Source:
Mahajan, Vijay: Africa Rising, p. 135.
Example # 3
Source
https://www.mckinseyquarterly.com/Think_regionally_act_locally_Four_steps_to_reaching_the_Asian_consumer_2436
Example # 4
Sources:
Mahajan, Vijay: Africa Rising, p. 102.
The World Wildlife Fund (WWF) works with CocaCola, which operates 39 bottling plants in China, to
improve the water quality of the upper reaches of the
Yangtze river, which provides China with 35% of its
fresh water and is the longest river in Asia.
For example, WWF and Coca-Cola work with rural
farmers to reduce the runoff of animal waste into the
river by turning pig waste into biogas, a type of fuel
that can be used for cooking and heating.
One innovation that came out of India is the solarpowered coolers. Were looking to expand that to other
markets. Theres great engineering talent in India.
Another product that shows promise is Minute Maids
Pulpy, an orange juice with pulp that did extremely well
in China. We expanded it into many countries.
Source:
Interview with Mr. Ahmet C. Bozer.
http://www.strategy-business.com/article/00093?pg=all
Example # 5
Source
A conversation with Eric Schmidt, CEO of Google. Charlie Rose, March 6, 2009.
http://www.charlierose.com/view/interview/10131
Example # 6
Sold in
mature
markets
Sold in
emerging
markets
Source: https://www.myc4.com/
Sources:
http://www.facebook.com/photo.php?fbid=121241324572692&set=a.121241321239359.15968.120902984606526
https://www.myc4.com/Invest/Businesses/View/6075
Source: http://www.coop.dk/upload/modul/coop/Coops_ansvarstiltag/index.htm
Source: http://afrika.fdb.dk/forside-farmerne
Example # 7
Source
Brugman, Jeb & Prahalad, C.K.: Cocreating Business's New Social Compact.
February 1, 2007. Harvard Business Online.
Source
Brugman, Jeb & Prahalad, C.K.: Cocreating Business's New Social Compact.
February 1, 2007. Harvard Business Online.
Source
Brugman, Jeb & Prahalad, C.K.: Cocreating Business's New Social Compact.
February 1, 2007. Harvard Business Online.
Example # 8
Source
Innovation trickles in a new direction.
http://www.businessweek.com/magazine/content/09_12/b4124038287365.htm
Sources
http://www.youtube.com/watch?v=8BvPUcZpGK8
http://www.vijaygovindarajan.com/2009/09/reverse_innovation_how_ge_is_d.htm
Example # 9
Source:
http://www.economist.com/node/18584204
Source:
Mahajan, Vijay: Africa Rising, p. 90.
Source:
http://www.economist.com/blogs/whichmba%3F/2011/09/pankaj-ghemawat?fsrc=scn/tw/te/bl/promisingtheworld
Example # 10
Source
https://www.mckinseyquarterly.com/Telecommunications/Strategy_Analysis/Capturing_the_pr
omise_of_mobile_banking_in_emerging_markets_2539
Example # 11
Sources
http://www.bloomberg.com/news/2011-01-26/mcdonald-s-no-match-for-kfc-in-china-where-colonel-sanders-rules-fast-food.html
http://resources.alibaba.com/topic/531563/KFC_s_localization_strategy_in_China_.htm
https://www.mckinseyquarterly.com/Think_regionally_act_locally_Four_steps_to_reaching_the_Asian_consumer_2436
Source: http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4358
Example # 12
Source
https://www.mckinseyquarterly.com/Think_regionally_act_locally_Four_steps_to_reaching_the_Asian_consumer_2436
Source
https://www.mckinseyquarterly.com/Think_regionally_act_locally_Four_steps_to_reaching_the_Asian_consumer_2436
Source: http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4358