Académique Documents
Professionnel Documents
Culture Documents
h: Research Methodology
-m
I Code :MBGM07021
Detailed Syllabus
TOTAL
30
Prescribed Text :
William G. Zikmund , Business Research Methods 8'h Indian Reprirrt 2012 ,India
Binding House.
Multi Variate Data Analysis, Hair Tathnum & Anderson, 2008, Pearson
Advanced Statistical Analysis, Econometric Analysis , William.H.Greene, 6th
edition, 2008, PearsonfPrenticeHall.
References:
Cooper, Donald, R.Schindler, Pame1a.S ,Business Research Methods gih' edition
2006,Tata McGraw Hill,
Uma Sekaran , Research Methods for Business - A Skill Building Approach 4th
edition, 2006, John Wiley and Sons
h~~:llwww.socialresearchmethods.net~tuto~a~tutorid.h~l
Term work:
Class Test/Assignments/ Case Studies l Projects / Presentations
SVKM'S NMIMS
Mnkesh Pate1 School of Technology Management & Engineering
---
Practical
@edit
Hours
Marks
bjectives:
r To sensitize students to socialissues impaoting society in general and business in
particular.
r Enhancethe unde;standing of Corporate SocialResponsibility (CSR) in the
modern context.
r Discuss the bends, strategiesand approaches in CS.R
Identify indicators of CSR andtools to measure the impact.
brequisites:
Nil
Detailed S~uabus
I
I
Shar&@llder
';~Managen~a,
2W8, Thomson South Western, Au$dia
,Btl.e+r
Philip, Lee Nancy Corpo~teSocial Responsibility'., 2906, John Wiley L Sons,
.
'
'
, W a rP
w
w Beyond Busin.ess*Tm Mcgmw Publication,New Delhi, 2900 Jaumals
Eisonornic andPolitid Weekly
.+.
&
I
I* no.. u-ok
T nrrh
,-
@%i?ibrize
students on the blloshg:
i To undefstandfinancid &atem&
e - To intrsrpi-st and analyze the financial summaries
r NIL
Detailed Syllabus
I lnventwy Managanent
3;
3
4
Freswibed 1xt :
*:
P h u d d Manageme~f~
12Edition;~earsonEducation
m t e , S~ndhi.&,Pried,,
analysis tUses o f F i i a l S m e n t s ; Wiley
Hel&rt.Enioh, T e a h i w ifFfmcialMysi4: Jaico
W.crfsiIon1h.c~
S v x M ' S m
Mukesh P a 1 $&ol.ofTWdam Mahageme~t& &&mring.
s ,Cosrmc~ent
i &sf Approfiriatibn and re appraprlation
-Pmpmati;o-n o f COW&eel.
c w h g to management - The
SVKM'S NMIMS
Mukesh Pate1 School of Technology Management & Engineering
MBA - (Tech.)
Semester VII
Code : MBMR07021
2( 1 hours each)
---
Credit
1 Term Work
2
Hours
2
Marks
50
50
I Objectives:
Introducing students to Marketing Concepts and Orientation.
To help participants understand various marketing tools/modelsfor solving marketing
problems.
To help participants comprehend various situations and marketingterminologies.
To develop Conceptual and Analytical Skills and Marketing StrategyDevelopment.
1 Prerequisite:
Nil
Detailed Syllabus
1 Unit
I
Tovics
Duration
(Hr)
5.
6
7
8
9
Brand Equity
Promotion and AdvertisingManagement
Global Marketing
TOT& HRS
4
4
4
3
4
3
3
3
2
hescribed Text :
Dr. Rrrjan Saxena ;Marketing Management, ForthEdition 2009. New Delhi: Tata
Mc3rawbill.
Term work
I Code :llIBOP07021
br Operations Management
@ ~ d sper week
1 Practical
--
":@it
Hours
I hla*ks
?&requisite:
* A Basic course of Probability and Statistics
I
Detailed Syllabus
I
I
Total
30
&mmibed Text :
Chase ,Jacobs ,Apilano tind Agpw.61 ;aperation Nlamgement ;12" Edition 20 LO;
Indian adition Tata Mc Gmw Will.
Russel and Taylor ;Operatiom M,arzigeamt; 7th edition ;John WiIey 2Q11
Goal -Gol&att,Nortb River Press
hernet References :
4
T m wok:
,GlassTest/Assigninents/ case Studies I Praje~islPresentations
S . W ' $ NMLMS
'
SVKM'SNMIMS .
Mukesh Patel School of Tec6nology Management
:Management of Innovation
Code :MBTM0702
Marks
50
Lbtroduction to Management
IIiL
Duration
Introduction to Innovation
lnnovation as a Source of CompeTitive Advantage. Innov?tion vs.
Invention. Types of lnnovation. Mapping of innovations - the 4P
model. Incremental vs radical innovations, Discontinuous Innovation,
Christensen's Theory of Disruptive Innovation,
The Generic Model of the Innovation Process, Stages in the Innowtion
Life Cycle. Evolving models of innovation. The technology S Curve as a ,
basis of innovation.Core abilities in managing innovatinn. Differences
in a firm's innovation capability. Components of the innovative
organization. High Involvement in Innovation. Creating Innovation
ationalist versus Incrementalist strategiesfor innovation. Porters
ame work- innovation leadership vs followership. Appropriating
~loitingam
ventures. Fact&rs'influenciq$e% ventures.
Developing-innaava:tian
management capability.'Developing
maq%$ementeiapebiity.
indicated are indicative only; subjects TO chanp,as per faculty's deaishn. Time for case
sai~ns& pfesentations are 6clud~din the.durationhoursindicated.
.r
---
---- - - -
i
0,
3 u s i n ~SPhoq1,
s
,-T.
as Online h a l y t i ~ aProcessing
l
(OLAP),Customer Relationship
Management ( C W X Bwpply Chain Managemest [SCM), Prmtuct
cleManagement (PLM) and Knowledge MartageQeRt
I ~* $rAP U
M Q M&nce :eaSeee@di~~
COW&^&.
met References:
www.leon-leon.com/it/erp~elresources.html
www.inside-erp.com
www.sdn.sap.conl
www.technologyevaluation.com