The Local Market

MARKET UPDATE
LAGUNA HILLS, CA
92653

· Current Real Estate Market Conditions for Single Family Homes

· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics

· Report for the week of

January 04, 2010

· Presented by Pickford Escrow - Orange County

Pickford Escrow/The Escrow Firm
rpoole@pickfordescrow.com
949-933-1203

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 Neighborhood Detail Single Family Homes in

Pickford Escrow and the Escrow Firm

LAGUNA HILLS,
CA 92653
This Week Real-Time Market Profile Trend
The median list price in LAGUNA Median List Price $ 799,900 ≠≠
HILLS, CA 92653 this week is Average List Price $ 1,223,423
$799,900. The 91 properties have Asking Price Per Square Foot $ 291 ≠≠
been on the market for an average of Average Days on Market (DoM) 274 ≠≠
274 days. Inventory of Properties Listed 91 ≠≠

Most Expensive Listing $ 6,200,000

Inventory has been tightening and Least Expensive Listing $ 379,900

days-on-market decreasing recently. Average Age of Listing 28

The Market Action Index has been Percent of Properties with Price Decrease 24 %
basically flat, not providing strong Percent Relisted (reset DOM) 4%
indication for market conditions. Percent Flip (price increased) 2%
Median House Size (sq ft) 2991
Median Lot Size 8,001 - 10,000 sqft
Median Number of Bedrooms 4.0

Supply and Demand

Median Number of Bathrooms 3.0

Altos Research Value Statistics

The market has shown some Market Action Index Strong Buyer's 19.4 ±+
evidence of slowing recently. Both The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
prices and inventory levels are implies a seller's advantage. Below 30, conditions give the advantage to the
relatively unchanged in recent buyer.
weeks. Watch the Market Action
Index for changes as it can be a Trend Key: == Strong upward trend ≠≠ Strong downward trend
leading indicator for price changes. ±+ No change = Slight upward trend ≠ Slight downward trend

Characteristics per Quartile

Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM

0.50 - 1.0
Top/First $ 2,325,000 6100 acre 5.0 5.0 24 22 1 1 381 Most expensive 25% of properties

0.25 - 0.50
Upper/Second $ 1,079,000 3370 acre 5.0 3.0 22 23 0 4 244 Upper-middle 25% of properties

6,501 -
Lower/Third $ 650,000 2700 8,000 sqft 4.0 2.5 32 23 3 1 255 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 480,000 1800 6,500 sqft 4.0 2.0 34 23 4 4 223 Least expensive 25% of properties

Page 2 of 6 Monday January 4, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and the Escrow Firm
LAGUNA HILLS,
CA 92653

Median Price
Again this week in this zip code we see a downward notch for prices. Pricing has been weak in recent weeks and versus their
absolute-high level. At this point, we will be looking for a persistent upward shift in the Market Action Index as a leading
indicator for a trough in prices.

7-day Average 90-day Average

Quartile Prices
In the quartile market segments, we see prices in this zip code have settled at a price plateau across the board. Prices in all
four quartiles are basically mixed. Look for a persistent shift (up or down) in the Market Action Index before prices move from
these current levels.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 6 Monday January 4, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and the Escrow Firm
LAGUNA HILLS,
CA 92653

Price per Square Foot

The market's downward trends are shared across both price and value. People are recently placing less value on homes (you can
see the recent declines in price per square foot as evidence.) Look for significant changes in the Market Action Index as a
precursor to price and value changes, possibly as inflection points for good investment opportunities.

7-day Average 90-day Average

Inventory of Properties Listed for Sale

Inventory has been falling in recent weeks. Note that declining inventory alone does not signal a strengthening market. Look to
the Market Action Index and Days on Market trends to gauge whether buyer interest is changing with the available supply.

7-day Average 90-day Average

Page 4 of 6 Monday January 4, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and the Escrow Firm
LAGUNA HILLS,
CA 92653

Market Action Index

The LAGUNA HILLS, 92653 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 19.45. With several months of inventory available at the current sales rate, buyers should find ample choice.

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

First/Top Second/Upper Third/Lower Fourth/Bottom

Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.

The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

Page 5 of 6 Monday January 4, 2010

 Single Family Homes in
Neighborhood Detail
Pickford Escrow and the Escrow Firm
LAGUNA HILLS,
CA 92653

Days on Market
The properties have been on the market for an average of 274 days. Half of the listings have come newly on the market in the
past 343 or so days.

7-day Average 90-day Average

Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 6 Monday January 4, 2010